Category | Description | Markets |
---|---|---|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
61 DMAs
33 States
|
High Growth Priority
|
Large markets showing strong consistent growth
|
41 DMAs
6 States
|
Maintain & Optimize
|
Stable markets with consistent performance
|
47 DMAs
5 States
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
61 DMAs
6 States
|
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Los Angeles CA | 4,962,377 | 51.0% | +0.0% | +6.3% |
Chicago IL | 3,081,097 | 45.0% | +0.0% | +7.1% |
Philadelphia PA | 2,642,616 | 35.0% | +2.9% | +9.4% |
Dallas-Ft. Worth TX | 2,585,309 | 44.0% | +2.3% | +15.8% |
Washington DC (Hagerstown MD) | 2,224,748 | 37.0% | -5.1% | +12.1% |
Boston MA-Manchester NH | 2,206,762 | 37.0% | +5.7% | +23.3% |
San Francisco-Oakland-San Jose CA | 2,204,229 | 52.0% | -1.9% | +10.6% |
Seattle-Tacoma WA | 1,798,974 | 55.0% | +3.8% | +10.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
New York NY | 6,567,593 | 40.0% | +11.1% | +21.2% |
Minneapolis-St. Paul MN | 1,563,558 | 41.0% | +7.9% | +7.9% |
Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 42.0% | +10.5% | +10.5% |
Baltimore MD | 977,058 | 35.0% | +16.7% | +2.9% |
Salt Lake City UT | 975,902 | 64.0% | +8.5% | +4.9% |
San Diego CA | 940,959 | 55.0% | +7.8% | +12.2% |
Hartford & New Haven CT | 862,036 | 43.0% | +10.3% | +19.4% |
Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 44.0% | +7.3% | +10.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Cleveland-Akron (Canton) OH | 1,319,557 | 39.0% | +0.0% | +2.6% |
Omaha NE | 384,022 | 37.0% | +2.8% | +0.0% |
Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 51.0% | +2.0% | +4.1% |
Duluth MN-Superior WI | 148,546 | 0.0% | +0.0% | +0.0% |
Monroe LA-El Dorado AR | 147,849 | 33.0% | +0.0% | +0.0% |
Beaumont-Port Arthur TX | 143,616 | 54.0% | +1.9% | +0.0% |
Rochester MN-Mason City IA-Austin MN | 129,362 | 43.0% | +0.0% | +0.0% |
Bangor ME | 120,853 | 46.0% | +0.0% | +0.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Atlanta GA | 2,277,873 | 37.0% | -7.5% | -2.6% |
Houston TX | 2,266,381 | 41.0% | -6.8% | -2.4% |
Phoenix AZ | 1,818,040 | 49.0% | +0.0% | -5.8% |
Detroit MI | 1,646,663 | 45.0% | -2.2% | +4.7% |
Portland OR | 1,086,232 | 57.0% | -1.7% | +3.6% |
Indianapolis IN | 1,026,188 | 38.0% | -9.5% | +2.7% |
Pittsburgh PA | 998,699 | 38.0% | -5.0% | -13.6% |
Nashville TN | 993,259 | 43.0% | -8.5% | +4.9% |