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What is BrandStack?
BrandStack is a brand intelligence company used by some of the top global brands to integrate our unique brand intelligence solutions into their cross-channel brand marketing channels (Search, Social, Video, Display, TV, Email, Audio and more).
For Mattel, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 36 Top Market Areas (TMAs), 6 Opportunity Market Areas (OMAs), 36 Competitive Marketing Areas (CMAs) and Mattel specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Mattel below and see how your teams and campaigns can benefit from it.
For Mattel, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 36 Top Market Areas (TMAs), 6 Opportunity Market Areas (OMAs), 36 Competitive Marketing Areas (CMAs) and Mattel specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Mattel below and see how your teams and campaigns can benefit from it.
Mattel and Toys
Top Market Areas (TMAs)
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Mattel has 36 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Mattel has 36 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| Arizona | Mesa, Glendale, Peoria, Tempe, Surprise |
| California | Roseville, Elk Grove, Huntington Beach, Cerritos, Goshen |
| Georgia | Marietta, Redan, Atlanta, Cumming, Sandy Springs |
| Rhode Island | North Kingstown, Smithfield, Middletown, Providence, Pawtucket |
| Texas | Grapevine, Laredo, Killeen, Waco, San Marcos |
Opportunity Market Areas (OMAs)
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Mattel has 6 areas for Q2 2023.
BrandStack algorithms indicate Mattel has 6 areas for Q2 2023.
| Region | Markets |
|---|---|
| California | Whittier, Glendale, Manhattan Beach, Cerritos, Simi Valley |
Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Mattel, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Mattel.
For Mattel, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Mattel.
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Mattel saw high brand interest in these areas in United States: Lawndale, El Segundo, Orchard Park, Hawthorne and Lakewood. Overall, these regions saw 60.15% more brand interest than the overall United States region.
60.15
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Mattel saw relatively higher brand interest in El Segundo, Hawthorne, Lakewood, Covina and Redondo Beach across California - specifically 58.76% more brand interest than the overall California region.
58.76
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Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Mattel, we generated benchmarked insights across competitive brands in the Toys vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Mattel, we generated benchmarked insights across competitive brands in the Toys vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
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The most competitive markets for Hasbro and Mattel in United States are - Ames.
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For Hasbro and Mattel, the most competitive markets in Arizona are - Scottsdale and Chandler.
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For Hasbro and Mattel, the most competitive markets in California are - Elk Grove.
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For Hasbro and Mattel, the most competitive markets in Georgia are - Redan.
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Top Market Areas (TMAs) Entire List
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Mattel has 36 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Mattel has 36 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| Arizona | Mesa, Glendale, Peoria, Tempe, Surprise |
| California | Roseville, Elk Grove, Huntington Beach, Cerritos, Goshen |
| Georgia | Marietta, Redan, Atlanta, Cumming, Sandy Springs |
| Rhode Island | North Kingstown, Smithfield, Middletown, Providence, Pawtucket |
| Texas | Grapevine, Laredo, Killeen, Waco, San Marcos |
| Virginia | Roanoke, Virginia Beach, Chesapeake, Arlington, Bristow |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Top Market Areas (TMA) list. If you are not sure who Mattel's CSM is, reach out to us and we will connect you with them.
Opportunity Market Areas (OMAs) Entire List
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Mattel has 6 areas for Q2 2023.
BrandStack algorithms indicate Mattel has 6 areas for Q2 2023.
| Region | Markets |
|---|---|
| California | Whittier, Glendale, Manhattan Beach, Cerritos, Simi Valley |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Opportunity Market Areas (OMA) list. If you are not sure who Mattel's CSM is, reach out to us and we will connect you with them.
Competitive Market Areas (CMAs) Entire List
Competitive Market Areas (OMAs) are geo regions that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong presence.
In this case, our algorithms indicate Hasbro and Mattel have 36 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
In this case, our algorithms indicate Hasbro and Mattel have 36 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
| Region | Markets |
|---|---|
| United States | Ames |
| Arizona | Scottsdale, Chandler |
| California | Elk Grove |
| Georgia | Redan |
| Texas | Arlington, El Paso |
| Virginia | Roanoke, Virginia Beach |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Competitive Market Areas (CMA) list. If you are not sure who Mattel's CSM is, reach out to us and we will connect you with them.
Top Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Mattel, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Mattel.
For Mattel, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Mattel.
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Mattel saw high brand interest in these areas in United States: Lawndale, El Segundo, Orchard Park, Hawthorne and Lakewood. Overall, these regions saw 60.15% more brand interest than the overall United States region.
60.15
|
|
Mattel saw relatively higher brand interest in El Segundo, Hawthorne, Lakewood, Covina and Redondo Beach across California - specifically 58.76% more brand interest than the overall California region.
58.76
|
|
For more extensive list of brand insights for Mattel and other brands, please connect with us to see how you can get started with BrandStack.
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Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Mattel, we generated benchmarked insights across competitive brands in the Toys vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Mattel, we generated benchmarked insights across competitive brands in the Toys vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
|
The most competitive markets for Hasbro and Mattel in United States are - Ames.
|
|
For Hasbro and Mattel, the most competitive markets in Arizona are - Scottsdale and Chandler.
|
|
For Hasbro and Mattel, the most competitive markets in California are - Elk Grove.
|
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For Hasbro and Mattel, the most competitive markets in Georgia are - Redan.
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are the most competitive markets for Hasbro and Mattel in Rhode Island
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For Hasbro and Mattel, the most competitive markets in Texas are - Arlington and El Paso.
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Roanoke and Virginia Beach are the most competitive markets for Hasbro and Mattel in Virginia
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For more extensive list of competitive insights for Mattel and other brands, please connect with us to see how you can get started with BrandStack.
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