Hasbro
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Hasbro, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
44 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
2 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
9 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
7 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
19 DMAs
8 States
|
|
Monitor & Maintain
|
All other markets
|
124 DMAs
42 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
6 DMAs
|
Brand Insights
Brand Insights reveal Hasbro’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Hasbro shows challenging performance with -12.3% average growth across 51 markets (41.1% avg brand interest), with positive growth in 1 of 51 markets
Hasbro has 0 markets with high growth (>15%), 1 market with moderate growth (5-15%), 0 stable markets (0-5%), and 50 declining markets
Hasbro maintains strong brand interest positions in key markets: Alabama (35.0% brand interest, -7.0% change), Alaska (31.0% brand interest, -3.0% change), and Arizona (34.0% brand interest, -2.0% change)
In small markets, Hasbro shows significant decline with moderate brand interest: Alabama (-16.7% decline, 35.0% brand interest) and Alaska (-8.8% decline, 31.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Toys industry.
For Hasbro, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Hasbro, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Mattel leads category performance with 11.4% average brand interest growth, particularly strong in Arkansas (+20.8%, 58.0% brand interest), Kentucky (+16.4%, 64.0% brand interest), and Louisiana (+15.1%, 61.0% brand interest)
In high-growth markets, Mattel maintains an average brand interest of 58.6% with consistent performance across 16 markets
Mattel shows strong momentum with 11.4% average brand interest growth across key markets: Mississippi (+38.1% growth, +16.0% brand interest), West Virginia (+24.5% growth, +12.0% brand interest), and Rhode Island (+23.1% growth, +3.0% brand interest)
Mattel captured additional brand interest in 42 markets, averaging +6.7% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Hasbro in the Toys category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
44
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 41.0% | -18.0% | +0.0% |
| Los Angeles CA | 5,137,519 | 24.0% | -22.6% | +4.4% |
| Chicago IL | 3,189,842 | 40.0% | -9.1% | +0.0% |
| Philadelphia PA | 2,735,885 | 40.0% | -13.0% | +2.6% |
| Dallas-Ft. Worth TX | 2,676,555 | 33.0% | -15.4% | +0.0% |
| Atlanta GA | 2,358,268 | 41.0% | -10.9% | +5.1% |
| Houston TX | 2,346,370 | 41.0% | -2.4% | +10.8% |
| Washington DC (Hagerstown MD) | 2,303,268 | 41.0% | -12.8% | +7.9% |
Emerging Market
Smaller markets showing strong growth potential
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Amarillo TX | 173,430 | 40.0% | +11.1% | +2.6% |
| Idaho Falls-Pocatello ID | 125,778 | 54.0% | +54.3% | +92.9% |
Growth Opportunity
Mid-size markets with positive brand interest trends
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Fresno-Visalia CA | 558,026 | 40.0% | +8.1% | +11.1% |
| Roanoke-Lynchburg VA | 401,623 | 43.0% | +16.2% | +13.2% |
| Madison WI | 400,136 | 36.0% | +9.1% | +9.1% |
| Waco-Temple-Bryan TX | 358,706 | 50.0% | +11.1% | +35.1% |
| Champaign & Springfield-Decatur IL | 328,310 | 52.0% | +30.0% | +13.0% |
| Boise ID | 290,435 | 42.0% | +7.7% | +7.7% |
| Reno NV | 270,107 | 43.0% | +38.7% | +34.4% |
| Greenville-New Bern-Washington NC | 268,682 | 48.0% | +4.4% | +71.4% |
High Growth Priority
Large markets showing strong consistent growth
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Phoenix AZ | 1,882,206 | 33.0% | -8.3% | +22.2% |
| Seattle-Tacoma WA | 1,862,467 | 48.0% | +0.0% | +17.1% |
| Charlotte NC | 1,164,592 | 45.0% | -2.2% | +12.5% |
| St. Louis MO | 1,104,541 | 41.0% | -6.8% | +13.9% |
| Salt Lake City UT | 1,010,346 | 40.0% | -7.0% | +14.3% |
| Hartford & New Haven CT | 892,461 | 48.0% | -2.0% | +14.3% |
| Jacksonville FL | 695,710 | 45.0% | -10.0% | +25.0% |
Maintain & Optimize
Stable markets with consistent performance
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Detroit MI | 1,704,780 | 43.0% | +0.0% | +4.9% |
| Dayton OH | 432,802 | 42.0% | -6.7% | -4.6% |
| Green Bay-Appleton WI | 414,647 | 34.0% | -5.6% | -2.9% |
| Flint-Saginaw-Bay City MI | 389,004 | 41.0% | -4.7% | -6.8% |
| Burlington VT-Plattsburgh NY | 316,976 | 52.0% | +2.0% | -3.7% |
| Tallahassee FL-Thomasville GA | 263,586 | 39.0% | +0.0% | -4.9% |
| Yakima-Pasco-Richland-Kennewick WA | 227,357 | 41.0% | +5.1% | +0.0% |
| Wausau-Rhinelander WI | 166,302 | 47.0% | +2.2% | +4.4% |
Monitor & Maintain
All other markets
124
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Antonio TX | 932,395 | 41.0% | +0.0% | +10.8% |
| Little Rock-Pine Bluff AR | 507,874 | 51.0% | +0.0% | +13.3% |
| Tucson (Sierra Vista) AZ | 431,693 | 38.0% | -19.2% | +11.8% |
| Honolulu HI | 426,184 | 48.0% | -7.7% | +9.1% |
| Spokane WA | 424,081 | 54.0% | -1.8% | +50.0% |
| Des Moines-Ames IA | 415,633 | 38.0% | -17.4% | -7.3% |
| Wichita-Hutchinson KS | 402,706 | 41.0% | -14.6% | +2.5% |
| Omaha NE | 397,575 | 45.0% | +2.3% | +21.6% |
Turnaround Priority
Markets requiring immediate attention and improvement
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 37.0% | -15.9% | -11.9% |
| Pittsburgh PA | 1,033,947 | 38.0% | -9.5% | -11.6% |
| West Palm Beach-Ft. Pierce FL | 781,625 | 33.0% | -17.5% | -17.5% |
| Harrisburg-Lancaster-Lebanon-York PA | 679,642 | 33.0% | -17.5% | -8.3% |
| Norfolk-Portsmouth-Newport News VA | 679,527 | 39.0% | -20.4% | -9.3% |
| Birmingham AL | 674,274 | 37.0% | -2.6% | -14.0% |
Brand Insights
Brand Insights for Hasbro in the Toys category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Hasbro shows challenging performance with -13.0% average growth across 148 markets (40.3% avg brand interest), with positive growth in 22 of 148 markets
Top performing markets for Hasbro demonstrate exceptional results in Idaho Falls-Pocatello ID (+54.3% growth, 54.0% brand interest, +19.0% brand interest change), Reno NV (+38.7% growth, 43.0% brand interest, +12.0% brand interest change), and Champaign & Springfield-Decatur IL (+30.0% growth, 52.0% brand interest, +12.0% brand interest change)
Hasbro has 8 markets with high growth (>15%), 8 markets with moderate growth (5-15%), 12 stable markets (0-5%), and 120 declining markets
Notable high-growth markets for Hasbro include Champaign & Springfield-Decatur IL (+30.0% growth, 52.0% brand interest), Chattanooga TN (+19.4% growth, 43.0% brand interest), and El Paso TX (+16.7% growth, 42.0% brand interest)
Hasbro maintains strong brand interest positions in key markets: Albany-Schenectady-Troy NY (36.0% brand interest, -8.0% change), Albuquerque-Santa Fe NM (36.0% brand interest, -8.0% change), and Atlanta GA (41.0% brand interest, -5.0% change)
Hasbro shows positive brand interest momentum in 22 markets, notably in Champaign & Springfield-Decatur IL (+12.0% brand interest), Chattanooga TN (+7.0% brand interest), El Paso TX (+6.0% brand interest)
Hasbro demonstrates strong market momentum with combined growth and brand interest gains in key markets: Champaign & Springfield-Decatur IL (+30.0% growth, +12.0% gain, 52.0% current brand interest), Chattanooga TN (+19.4% growth, +7.0% gain, 43.0% current brand interest), and El Paso TX (+16.7% growth, +6.0% gain, 42.0% current brand interest)
Hasbro successfully defends strong market positions while maintaining brand interest growth in Champaign & Springfield-Decatur IL (maintained 52.0% brand interest, +30.0% growth), Chattanooga TN (maintained 43.0% brand interest, +19.4% growth), and El Paso TX (maintained 42.0% brand interest, +16.7% growth)
In large markets, Hasbro shows significant decline with moderate brand interest: Atlanta GA (-10.9% decline, 41.0% brand interest) and Baltimore MD (-12.5% decline, 42.0% brand interest)
In medium markets, Hasbro shows significant decline with moderate brand interest: Albany-Schenectady-Troy NY (-18.2% decline, 36.0% brand interest) and Albuquerque-Santa Fe NM (-18.2% decline, 36.0% brand interest)
In small markets, Hasbro shows significant decline with moderate brand interest: Augusta GA (-20.0% decline, 28.0% brand interest) and Bakersfield CA (-31.8% decline, 30.0% brand interest)
Hasbro maintains dominant market position with >35% brand interest in key markets: Albany-Schenectady-Troy NY (36.0% brand interest, -18.2% change) and Albuquerque-Santa Fe NM (36.0% brand interest, -18.2% change)
Hasbro achieves significant brand interest gains in Champaign & Springfield-Decatur IL (+12.0% brand interest growth, now at 52.0%) and Chattanooga TN (+7.0% brand interest growth, now at 43.0%)
Hasbro shows accelerating brand interest growth in Champaign & Springfield-Decatur IL (+30.0% growth, 52.0% brand interest) and Chattanooga TN (+19.4% growth, 43.0% brand interest)
Hasbro maintains stable brand interest performance in mature markets: Birmingham AL (-2.6% decline, 37.0% brand interest) and Buffalo NY (-3.9% decline, 25.0% brand interest)
Hasbro faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-18.2% decline, 36.0% brand interest) and Albuquerque-Santa Fe NM (-18.2% decline, 36.0% brand interest)
Competitive Insights
Competitive Insights showcase how Hasbro performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Hasbro can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Hasbro can focus its competitive strategy.
Mattel leads category performance with 5.5% average brand interest growth, particularly strong in Bakersfield CA (+25.0%, 70.0% brand interest), Boston MA-Manchester NH (+17.9%, 46.0% brand interest), and Charleston-Huntington WV (+40.5%, 59.0% brand interest)
In high-growth markets, Mattel maintains an average brand interest of 63.0% with consistent performance across 42 markets
Mattel shows strong momentum with 5.5% average brand interest growth across key markets: Montgomery (Selma) AL (+85.2% growth, +46.0% brand interest), Santa Barbara-Santa Maria-San Luis Obispo CA (+75.0% growth, +24.0% brand interest), and Erie PA (+69.5% growth, +41.0% brand interest)
Mattel captured additional brand interest in 94 markets, averaging +9.9% brand interest growth in key growth markets
Hasbro maintains market dominance with an average 45.2% brand interest across key markets: Champaign & Springfield-Decatur IL (52.0% brand interest, +30.0% growth), Chattanooga TN (43.0% brand interest, +19.4% growth), and El Paso TX (42.0% brand interest, +16.7% growth)
Mattel maintains market dominance with an average 61.8% brand interest across key markets: Bakersfield CA (70.0% brand interest, +25.0% growth), Boston MA-Manchester NH (46.0% brand interest, +17.9% growth), and Charleston-Huntington WV (59.0% brand interest, +40.5% growth)
Mattel dominates in 115 of 135 key battleground markets against Hasbro, notably in Albany-Schenectady-Troy NY (36.0% vs 64.0% brand interest), Albuquerque-Santa Fe NM (36.0% vs 64.0% brand interest), and Atlanta GA (41.0% vs 59.0% brand interest)
Hasbro successfully defends market leadership positions while maintaining brand interest growth in Champaign & Springfield-Decatur IL (maintained 52.0% brand interest, +30.0% growth), Chattanooga TN (maintained 43.0% brand interest, +19.4% growth), and El Paso TX (maintained 42.0% brand interest, +16.7% growth)
Mattel successfully defends market leadership positions while maintaining brand interest growth in Bakersfield CA (maintained 70.0% brand interest, +25.0% growth), Boston MA-Manchester NH (maintained 46.0% brand interest, +17.9% growth), and Charleston-Huntington WV (maintained 59.0% brand interest, +40.5% growth)
Mattel emerges as competitive challenger to Hasbro with superior brand interest growth rates in Boston MA-Manchester NH (+17.9% vs -11.5% growth), Jackson MS (+58.1% vs -26.1% growth), and Providence RI-New Bedford MA (+11.8% vs -2.4% growth)
Hasbro emerges as competitive challenger to Mattel with superior brand interest growth rates in Chattanooga TN (+19.4% vs -10.9% growth), El Paso TX (+16.7% vs -9.4% growth), and Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL (+19.4% vs -10.9% growth)
Mattel demonstrates competitive strength with 162 high brand interest markets and 42 high-growth markets, notably in Amarillo TX (60.0% brand interest, -6.2% growth), Billings, MT (60.0% brand interest, -40.0% growth), and Binghamton NY (49.0% brand interest, -51.0% growth)
Hasbro demonstrates competitive strength with 142 high brand interest markets and 8 high-growth markets, notably in Albany-Schenectady-Troy NY (36.0% brand interest, -18.2% growth), Albuquerque-Santa Fe NM (36.0% brand interest, -18.2% growth), and Atlanta GA (41.0% brand interest, -10.9% growth)
Major market competition: Hasbro and Mattel show significant brand interest performance differences in key markets: Atlanta GA (Hasbro: -10.9%, Mattel: +9.3%) and Baltimore MD (Hasbro: -12.5%, Mattel: +11.5%)
Close brand interest competition between Hasbro and Mattel in Davenport IA-Rock Island-Moline IL (49.0% vs 51.0%) and Fargo-Valley City ND (48.0% vs 52.0%)
Mattel maintains strong brand interest position in key markets: Boston MA-Manchester NH (46.0% brand interest, +17.9% growth), Indianapolis IN (59.0% brand interest, +15.7% growth), and New York NY (59.0% brand interest, +18.0% growth)