McDonald's
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for McDonald's, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
95 DMAs
23 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
76 DMAs
17 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
29 DMAs
10 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
11 DMAs
|
Brand Insights
Brand Insights reveal McDonald's’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
McDonald's shows strong performance with 5.2% average growth across 51 markets (67.5% avg brand interest), with positive growth in 48 of 51 markets
Top performing markets for McDonald's demonstrate exceptional results in West Virginia (+17.5% growth, 67.0% brand interest, +10.0% change), Georgia (+12.7% growth, 62.0% brand interest, +7.0% change), and Kentucky (+11.5% growth, 68.0% brand interest, +7.0% change)
McDonald's has 1 market with high growth (>15%), 22 markets with moderate growth (5-15%), 28 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for McDonald's include West Virginia (+17.5% growth, 67.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Fast Food industry.
For McDonald's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For McDonald's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Burger King demonstrates category leadership at state level with 7.7% average brand interest growth, showing exceptional performance in Florida (+17.6%, 20.0% brand interest), Hawaii (+15.4%, 15.0% brand interest), and Illinois (+21.4%, 17.0% brand interest)
In high-growth state markets, Burger King maintains an average brand interest of 16.7% with consistent performance across 7 markets
McDonald's shows strong momentum with 5.2% average brand interest growth across key state markets: West Virginia (+17.5% growth, +10.0% brand interest), Georgia (+12.7% growth, +7.0% brand interest), and Kentucky (+11.5% growth, +7.0% brand interest)
McDonald's captured additional brand interest in 22 state markets, averaging +5.0% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for McDonald's in the Fast Food category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
95
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 74.0% | +4.2% | +2.8% |
| Chicago IL | 3,081,097 | 68.0% | +3.0% | +3.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 74.0% | +4.2% | +7.3% |
| Houston TX | 2,266,381 | 71.0% | +6.0% | +1.4% |
| Washington DC (Hagerstown MD) | 2,224,748 | 68.0% | +3.0% | +1.5% |
| Phoenix AZ | 1,818,040 | 68.0% | +4.6% | +7.9% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 63.0% | +3.3% | +3.3% |
| Minneapolis-St. Paul MN | 1,563,558 | 72.0% | +4.4% | +2.9% |
High Growth Priority
Large markets showing strong consistent growth
76
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 66.0% | +8.2% | +6.5% |
| Atlanta GA | 2,277,873 | 63.0% | +8.6% | +6.8% |
| Detroit MI | 1,646,663 | 66.0% | +6.5% | +6.5% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 67.0% | +6.4% | +3.1% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 72.0% | +7.5% | +7.5% |
| Nashville TN | 993,259 | 68.0% | +9.7% | +7.9% |
| Baltimore MD | 977,058 | 69.0% | +6.2% | +6.2% |
| Salt Lake City UT | 975,902 | 70.0% | +11.1% | +9.4% |
Maintain & Optimize
Stable markets with consistent performance
29
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 63.0% | +3.3% | -3.1% |
| Boston MA-Manchester NH | 2,206,762 | 63.0% | +1.6% | +1.6% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 71.0% | +0.0% | +1.4% |
| Seattle-Tacoma WA | 1,798,974 | 67.0% | +1.5% | +3.1% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 61.0% | +1.7% | +3.4% |
| Portland OR | 1,086,232 | 66.0% | +1.5% | +1.5% |
| Hartford & New Haven CT | 862,036 | 65.0% | +1.6% | +1.6% |
| Milwaukee WI | 765,170 | 74.0% | +1.4% | +4.2% |
Turnaround Priority
Markets requiring immediate attention / improvement
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Honolulu HI | 411,655 | 77.0% | -1.3% | +2.7% |
| Springfield-Holyoke MA | 224,757 | 59.0% | +0.0% | -4.8% |
| Palm Springs CA | 142,979 | 71.0% | -1.4% | +4.4% |
| Sherman TX-Ada OK | 114,130 | 73.0% | -1.4% | +0.0% |
| Butte-Bozeman MT | 69,267 | 61.0% | -6.2% | +3.4% |
| Meridian MS | 55,267 | 59.0% | -3.3% | +0.0% |
| Greenwood-Greenville MS | 52,998 | 52.0% | +0.0% | -7.1% |
| Mankato MN | 47,507 | 75.0% | -1.3% | +1.4% |
Brand Insights
Brand Insights for McDonald's in the Fast Food category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
McDonald's shows stable performance with 4.8% average growth across 210 markets (66.5% avg brand interest), with positive growth in 191 of 210 markets
Top performing markets for McDonald's demonstrate exceptional results in Abilene-Sweetwater TX (+22.0% growth, 72.0% brand interest, +13.0% change), Helena MT (+16.7% growth, 70.0% brand interest, +10.0% change), and Lafayette IN (+16.1% growth, 72.0% brand interest, +10.0% change)
McDonald's has 3 markets with high growth (>15%), 105 markets with moderate growth (5-15%), 92 stable markets (0-5%), and 10 declining markets
Notable high-growth markets for McDonald's include Abilene-Sweetwater TX (+22.0% growth, 72.0% brand interest), Helena MT (+16.7% growth, 70.0% brand interest), and Lafayette IN (+16.1% growth, 72.0% brand interest)
McDonald's demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+22.0% growth, +13.0% gain, 72.0% current brand interest), Helena MT (+16.7% growth, +10.0% gain, 70.0% current brand interest), and Lafayette IN (+16.1% growth, +10.0% gain, 72.0% current brand interest)
McDonald's successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 72.0% brand interest, +22.0% growth), Helena MT (maintained 70.0% brand interest, +16.7% growth), and Lafayette IN (maintained 72.0% brand interest, +16.1% growth)
In large markets, McDonald's shows modest growth with high brand interest: Boston MA-Manchester NH (+1.6% growth, 63.0% brand interest) and Charlotte NC (+3.2% growth, 64.0% brand interest)
In medium markets, McDonald's shows strong growth with high brand interest: Albuquerque-Santa Fe NM (+1.5% growth, 68.0% brand interest) and Buffalo NY (+3.3% growth, 63.0% brand interest)
In small markets, McDonald's shows modest growth with high brand interest: Abilene-Sweetwater TX (+22.0% growth, 72.0% brand interest) and Helena MT (+16.7% growth, 70.0% brand interest)
McDonald's achieves significant brand interest gains in Abilene-Sweetwater TX (+13.0% brand interest growth, now at 72.0%), Helena MT (+10.0% brand interest growth, now at 70.0%), and Lafayette IN (+10.0% brand interest growth, now at 72.0%)
McDonald's shows accelerating brand interest growth in Abilene-Sweetwater TX (+22.0% growth, 72.0% brand interest) and Helena MT (+16.7% growth, 70.0% brand interest)
McDonald's maintains stable brand interest performance in mature markets: Honolulu HI (-1.3% growth, 77.0% brand interest) and Juneau AK (-1.1% growth, 91.0% brand interest)
McDonald's faces growth challenges in historically strong markets: Butte-Bozeman MT (-6.2% growth, 61.0% brand interest) and Honolulu HI (-1.3% growth, 77.0% brand interest)
McDonald's performance in major markets: Boston MA-Manchester NH (+1.6% growth, 63.0% brand interest, 2.6M TVHH), Charlotte NC (+3.2% growth, 64.0% brand interest, 1.3M TVHH), and Chicago IL (+3.0% growth, 68.0% brand interest, 3.6M TVHH)
McDonald's shows positive brand interest growth in markets representing 95.5% of total TVHH coverage
McDonald's maintains strong brand interest positions (>30% share) in key markets: Butte-Bozeman MT (61.0% brand interest, -4.0% change), Honolulu HI (77.0% brand interest, -1.0% change), and Juneau AK (91.0% brand interest, -1.0% change)
Competitive Insights
Competitive Insights showcase how McDonald's performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where McDonald's can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where McDonald's can focus its competitive strategy.
Burger King demonstrates category leadership at dma level with 7.5% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+25.0%, 15.0% brand interest), Amarillo TX (+15.4%, 15.0% brand interest), and Anchorage AK (+15.4%, 15.0% brand interest)
In high-growth dma markets, Burger King maintains an average brand interest of 16.9% with consistent performance across 43 markets
Burger King shows strong momentum with 7.5% average brand interest growth across key dma markets: Presque Isle ME (+71.4% growth, +5.0% brand interest), Sherman TX-Ada OK (+35.7% growth, +5.0% brand interest), and Butte-Bozeman MT (+30.0% growth, +3.0% brand interest)
Burger King captured additional brand interest in 136 dma markets, averaging +1.9% brand interest growth in key growth dma
In direct competition, Burger King outperforms McDonald's with 49.1 percentage point brand interest advantage across 210 shared markets: Alpena MI (gap: 61.0% brand interest, 21.5% growth), Baton Rouge LA (gap: 46.0% brand interest, 11.2% growth), and Birmingham AL (gap: 55.0% brand interest, 15.1% growth)
In select markets, McDonald's outperforms Burger King despite weaker overall growth (+4.8% vs +7.5% overall): Baton Rouge LA (McDonald's leads: 66.0% share, +6.5% growth vs Burger King: 20.0%, -4.8%) and Birmingham AL (McDonald's leads: 71.0% share, +9.2% growth vs Burger King: 16.0%, -5.9%)
In select markets, Wendy's outperforms Burger King despite weaker overall growth (-22.0% vs +7.5% overall): Alpena MI (Wendy's leads: 23.0% share, +4.5% growth vs Burger King: 8.0%, -20.0%)
McDonald's successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 72.0% brand interest, +22.0% growth), Helena MT (maintained 70.0% brand interest, +16.7% growth), and Lafayette IN (maintained 72.0% brand interest, +16.1% growth)
Burger King successfully defends market leadership positions while maintaining brand interest growth in Binghamton NY (maintained 22.0% brand interest, +15.8% growth), Elmira NY (maintained 23.0% brand interest, +21.1% growth), and Lima OH (maintained 21.0% brand interest, +16.7% growth)
Wendy's successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 23.0% brand interest, +4.5% growth), Butte-Bozeman MT (maintained 26.0% brand interest, +4.0% growth), and Meridian MS (maintained 23.0% brand interest, +4.5% growth)
McDonald's maintains strong brand interest position in key markets: Boston MA-Manchester NH (63.0% brand interest, +1.6% growth), Charlotte NC (64.0% brand interest, +3.2% growth), and Chicago IL (68.0% brand interest, +3.0% growth)
Burger King maintains strong brand interest position in key markets: Harrisburg-Lancaster-Lebanon-York PA (20.0% brand interest, +17.6% growth) and Miami-Ft. Lauderdale FL (22.0% brand interest, +10.0% growth)
McDonald's dominates head-to-head competition against Burger King in 209 of 209 shared DMA markets, with superior brand interest in key battlegrounds: Butte-Bozeman MT (61.0% vs 13.0% brand interest), Honolulu HI (77.0% vs 15.0% brand interest), and Juneau AK (91.0% vs 0.0% brand interest)
McDonald's dominates head-to-head competition against Wendy's in 209 of 209 shared DMA markets, with superior brand interest in key battlegrounds: Butte-Bozeman MT (61.0% vs 26.0% brand interest), Honolulu HI (77.0% vs 8.0% brand interest), and Juneau AK (91.0% vs 9.0% brand interest)
Burger King dominates head-to-head competition against Wendy's in 91 of 100 shared DMA markets, with superior brand interest in key battlegrounds: Laredo TX (22.0% vs 12.0% brand interest), Tyler-Longview(Lufkin & Nacogdoches) TX (18.0% vs 8.0% brand interest), and Abilene-Sweetwater TX (15.0% vs 13.0% brand interest)
McDonald's emerges as competitive threat to Wendy's with superior growth momentum (+4.8% vs -22.0%) across contested markets: Abilene-Sweetwater TX (McDonald's leads: 72.0% share, +22.0% growth vs Wendy's: 13.0%, -55.2%), Albany GA (McDonald's leads: 55.0% share, +10.0% growth vs Wendy's: 19.0%, -20.8%), and Albany-Schenectady-Troy NY (McDonald's leads: 66.0% share, +6.5% growth vs Wendy's: 15.0%, -21.1%)