McDonald's
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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for McDonald's, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
2 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
1 DMA
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
1 DMA
|
|
Monitor & Maintain
|
All other markets
|
186 DMAs
50 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
21 DMAs
|
Brand Insights
Brand Insights reveal McDonald's’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
McDonald's shows challenging performance with -77.2% average growth across 51 markets (14.7% avg brand interest), with positive growth in 0 of 51 markets
McDonald's has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 51 declining markets
McDonald's shows challenging performance with -76.9% average growth across 51 markets (14.7% avg brand interest), with positive growth in 0 of 51 markets
McDonald's has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 51 declining markets
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Fast Food industry.
For McDonald's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For McDonald's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Wendy's demonstrates category dominance with 246.8% average brand interest growth, showing exceptional performance in Alabama (+221.1%, 61.0% brand interest), Alaska (+288.9%, 70.0% brand interest), and Arizona (+288.2%, 66.0% brand interest)
In high-growth markets, Wendy's maintains an average brand interest of 64.6% with consistent performance across 51 markets
Burger King shows strong momentum with 38.7% average brand interest growth across key markets: Utah (+160.0% growth, +16.0% brand interest), Wyoming (+141.7% growth, +17.0% brand interest), and Montana (+127.3% growth, +14.0% brand interest)
Burger King captured additional brand interest in 44 markets, averaging +6.4% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for McDonald's in the Fast Food category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Buffalo NY | 556,257 | 23.0% | +4.6% | -58.2% |
| Wilkes Barre-Scranton PA | 519,543 | 21.0% | +0.0% | -61.1% |
High Growth Priority
Large markets showing strong consistent growth
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Antonio TX | 932,395 | 13.0% | +8.3% | -81.7% |
Maintain & Optimize
Stable markets with consistent performance
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Baltimore MD | 1,011,542 | 18.0% | +0.0% | -5.3% |
Monitor & Maintain
All other markets
186
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 10.0% | -86.5% | -86.3% |
| Chicago IL | 3,189,842 | 14.0% | -78.8% | -79.4% |
| Dallas-Ft. Worth TX | 2,676,555 | 10.0% | -9.1% | -85.5% |
| Washington DC (Hagerstown MD) | 2,303,268 | 13.0% | -7.1% | -80.0% |
| Seattle-Tacoma WA | 1,862,467 | 13.0% | -7.1% | -80.0% |
| Denver CO | 1,577,435 | 13.0% | -80.0% | -78.7% |
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 13.0% | -7.1% | -79.4% |
| Charlotte NC | 1,164,592 | 14.0% | +0.0% | -76.7% |
Turnaround Priority
Markets requiring immediate attention and improvement
21
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 17.0% | -73.0% | -72.1% |
| Philadelphia PA | 2,735,885 | 16.0% | -73.3% | -73.3% |
| Atlanta GA | 2,358,268 | 15.0% | -75.0% | -74.6% |
| Houston TX | 2,346,370 | 16.0% | -5.9% | -76.1% |
| Boston MA-Manchester NH | 2,284,647 | 15.0% | -74.6% | -75.4% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 16.0% | -77.8% | -76.8% |
| Phoenix AZ | 1,882,206 | 15.0% | -77.6% | -75.4% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 15.0% | -11.8% | -74.6% |
Brand Insights
Brand Insights for McDonald's in the Fast Food category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
McDonald's shows challenging performance with -40.1% average growth across 209 markets (15.4% avg brand interest), with positive growth in 18 of 209 markets
McDonald's has 3 markets with high growth (>15%), 13 markets with moderate growth (5-15%), 26 stable markets (0-5%), and 167 declining markets
Notable high-growth markets for McDonald's include Alpena MI (+28.6% growth, 9.0% brand interest), Bowling Green KY (+16.7% growth, 14.0% brand interest), and Cheyenne WY-Scottsbluff NE (+16.7% growth, 14.0% brand interest)
McDonald's shows positive brand interest momentum in 18 markets, notably in Alpena MI (+2.0% brand interest), Bowling Green KY (+2.0% brand interest), Cheyenne WY-Scottsbluff NE (+2.0% brand interest)
McDonald's shows accelerating brand interest growth in Alpena MI (+28.6% growth, 9.0% brand interest) and Bowling Green KY (+16.7% growth, 14.0% brand interest)
McDonald's demonstrates emerging brand interest strength in Alpena MI (+28.6% growth, 9.0% brand interest) and Bowling Green KY (+16.7% growth, 14.0% brand interest)
McDonald's maintains stable brand interest performance in mature markets: Elmira NY (-4.5% decline, 21.0% brand interest) and Utica NY (-4.3% decline, 22.0% brand interest)
McDonald's faces growth challenges in historically strong markets: Albany GA (-47.1% decline, 27.0% brand interest) and Columbus GA (-44.7% decline, 26.0% brand interest)
McDonald's performance in major markets: Atlanta GA (-75.0% decline, 15.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-74.6% decline, 15.0% brand interest, 2.6M TVHH), and Chicago IL (-78.8% decline, 14.0% brand interest, 3.6M TVHH)
McDonald's shows positive brand interest growth in markets representing 4.4% of total TVHH coverage
McDonald's shows challenging performance with -75.0% average growth across 210 markets (15.4% avg brand interest), with positive growth in 0 of 210 markets
McDonald's has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 210 declining markets
McDonald's faces growth challenges in historically strong markets: Albany GA (-42.5% decline, 27.0% brand interest) and Columbus GA (-46.9% decline, 26.0% brand interest)
McDonald's performance in major markets: Atlanta GA (-74.6% decline, 15.0% brand interest, 2.7M TVHH), Baltimore MD (-5.3% decline, 18.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-75.4% decline, 15.0% brand interest, 2.6M TVHH)
McDonald's shows positive brand interest growth in markets representing 0.0% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how McDonald's performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where McDonald's can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where McDonald's can focus its competitive strategy.
Wendy's shows market leadership with 133.9% average brand interest growth and notable strength in Albany GA (+118.2%, 48.0% brand interest), Alexandria LA (+125.0%, 54.0% brand interest), and Anchorage AK (+252.6%, 67.0% brand interest)
In high-growth markets, Wendy's maintains an average brand interest of 64.4% with consistent performance across 102 markets
Burger King shows strong momentum with 18.0% average brand interest growth across key markets: Billings, MT (+255.6% growth, +23.0% brand interest), Butte-Bozeman MT (+180.0% growth, +18.0% brand interest), and Columbia-Jefferson City MO (+166.7% growth, +15.0% brand interest)
Burger King captured additional brand interest in 130 markets, averaging +4.6% brand interest growth in key growth markets
Wendy's shows strong momentum with 133.9% average brand interest growth across key markets: Duluth MN-Superior WI (+711.1% growth, +64.0% brand interest), Honolulu HI (+660.0% growth, +66.0% brand interest), and Mankato MN (+610.0% growth, +61.0% brand interest)
Wendy's captured additional brand interest in 109 markets, averaging +43.0% brand interest growth in key growth markets
Burger King maintains market dominance with an average 31.8% brand interest across key markets: Billings, MT (32.0% brand interest, +255.6% growth), Idaho Falls-Pocatello ID (31.0% brand interest, +93.8% growth), and Columbus OH (34.0% brand interest, +9.7% growth)
Wendy's maintains market dominance with an average 64.2% brand interest across key markets: Albany GA (48.0% brand interest, +118.2% growth), Alexandria LA (54.0% brand interest, +125.0% growth), and Anchorage AK (67.0% brand interest, +252.6% growth)
Wendy's dominates in 127 of 207 key battleground markets against Burger King, notably in Albany GA (25.0% vs 48.0% brand interest), Baton Rouge LA (16.0% vs 66.0% brand interest), and Burlington VT-Plattsburgh NY (15.0% vs 68.0% brand interest)
Burger King dominates in 185 of 199 key battleground markets against McDonald's, notably in Albany GA (25.0% vs 27.0% brand interest), Baton Rouge LA (16.0% vs 18.0% brand interest), and Burlington VT-Plattsburgh NY (15.0% vs 17.0% brand interest)
Wendy's dominates in 168 of 207 key battleground markets against McDonald's, notably in Albuquerque-Santa Fe NM (66.0% vs 15.0% brand interest), Alpena MI (72.0% vs 9.0% brand interest), and Amarillo TX (63.0% vs 14.0% brand interest)
Burger King successfully defends market leadership positions while maintaining brand interest growth in Atlanta GA (maintained 26.0% brand interest, +62.5% growth), Billings, MT (maintained 32.0% brand interest, +255.6% growth), and Butte-Bozeman MT (maintained 28.0% brand interest, +180.0% growth)
Wendy's successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 48.0% brand interest, +118.2% growth), Alexandria LA (maintained 54.0% brand interest, +125.0% growth), and Anchorage AK (maintained 67.0% brand interest, +252.6% growth)
McDonald's emerges as competitive challenger to Burger King with superior brand interest growth rates in Alpena MI (+28.6% vs +5.6% growth), Bowling Green KY (+16.7% vs +0.0% growth), and Cheyenne WY-Scottsbluff NE (+16.7% vs +8.7% growth)
Burger King emerges as competitive challenger to Wendy's with superior brand interest growth rates in Bend OR (+15.4% vs -1.4% growth), Billings, MT (+255.6% vs +87.1% growth), and Binghamton NY (+15.8% vs -4.9% growth)
McDonald's emerges as competitive challenger to Wendy's with superior brand interest growth rates in Alpena MI (+28.6% vs -4.0% growth), Bowling Green KY (+16.7% vs -3.1% growth), and Cheyenne WY-Scottsbluff NE (+16.7% vs -6.2% growth)