Burger King
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Burger King, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
1 DMA
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
37 DMAs
37 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
38 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
36 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
14 DMAs
4 States
|
|
Monitor & Maintain
|
All other markets
|
84 DMAs
9 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
1 DMA
|
Brand Insights
Brand Insights reveal Burger King’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Burger King shows strong performance with 38.7% average growth across 51 markets (20.7% avg brand interest), with positive growth in 44 of 51 markets
Top performing markets for Burger King demonstrate exceptional results in Utah (+160.0% growth, 26.0% brand interest, +16.0% brand interest change), Wyoming (+141.7% growth, 29.0% brand interest, +17.0% brand interest change), and Montana (+127.3% growth, 25.0% brand interest, +14.0% brand interest change)
Burger King has 37 markets with high growth (>15%), 7 markets with moderate growth (5-15%), 4 stable markets (0-5%), and 3 declining markets
Notable high-growth markets for Burger King include Alabama (+16.7% growth, 21.0% brand interest), Alaska (+38.5% growth, 18.0% brand interest), and Arkansas (+17.6% growth, 20.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Fast Food industry.
For Burger King, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Burger King, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Wendy's demonstrates category dominance with 246.8% average brand interest growth, showing exceptional performance in Alabama (+221.1%, 61.0% brand interest), Alaska (+288.9%, 70.0% brand interest), and Arizona (+288.2%, 66.0% brand interest)
In high-growth markets, Wendy's maintains an average brand interest of 64.6% with consistent performance across 51 markets
Burger King shows strong momentum with 38.7% average brand interest growth across key markets: Utah (+160.0% growth, +16.0% brand interest), Wyoming (+141.7% growth, +17.0% brand interest), and Montana (+127.3% growth, +14.0% brand interest)
Burger King captured additional brand interest in 44 markets, averaging +6.4% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Burger King in the Fast Food category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wilkes Barre-Scranton PA | 519,543 | 21.0% | +5.0% | -12.5% |
Emerging Market
Smaller markets showing strong growth potential
37
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Peoria-Bloomington IL | 218,337 | 16.0% | +14.3% | +14.3% |
| Bakersfield CA | 217,518 | 18.0% | +50.0% | +28.6% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 212,256 | 18.0% | +28.6% | +28.6% |
| Corpus Christi TX | 183,471 | 21.0% | +31.3% | +40.0% |
| Columbus-Tupelo-West Point MS | 165,898 | 30.0% | +11.1% | +87.5% |
| Medford-Klamath Falls OR | 161,128 | 23.0% | +27.8% | +15.0% |
| Columbia-Jefferson City MO | 159,914 | 24.0% | +166.7% | +140.0% |
| Monroe LA-El Dorado AR | 153,067 | 27.0% | +50.0% | +35.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
38
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 17.0% | +6.3% | +54.6% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 23.0% | +4.6% | +64.3% |
| Louisville KY | 634,542 | 21.0% | +50.0% | +40.0% |
| Albuquerque-Santa Fe NM | 634,260 | 19.0% | +5.6% | +11.8% |
| New Orleans LA | 604,657 | 23.0% | +27.8% | +21.1% |
| Providence RI-New Bedford MA | 584,232 | 23.0% | +27.8% | +9.5% |
| Memphis TN | 567,037 | 25.0% | +47.1% | +47.1% |
| Richmond-Petersburg VA | 535,207 | 21.0% | +5.0% | +31.3% |
High Growth Priority
Large markets showing strong consistent growth
36
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 22.0% | +22.2% | +15.8% |
| Los Angeles CA | 5,137,519 | 16.0% | +33.3% | +33.3% |
| Chicago IL | 3,189,842 | 19.0% | +26.7% | +26.7% |
| Philadelphia PA | 2,735,885 | 23.0% | +35.3% | +35.3% |
| Dallas-Ft. Worth TX | 2,676,555 | 18.0% | +5.9% | +38.5% |
| Atlanta GA | 2,358,268 | 26.0% | +62.5% | +44.4% |
| Houston TX | 2,346,370 | 17.0% | +21.4% | -5.6% |
| Washington DC (Hagerstown MD) | 2,303,268 | 20.0% | +0.0% | +25.0% |
Maintain & Optimize
Stable markets with consistent performance
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Minneapolis-St. Paul MN | 1,618,742 | 15.0% | +0.0% | -6.3% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 16.0% | +0.0% | -5.9% |
| Baltimore MD | 1,011,542 | 18.0% | +5.9% | +5.9% |
| Birmingham AL | 674,274 | 18.0% | +5.9% | +5.9% |
| Ft. Myers-Naples FL | 543,946 | 18.0% | +0.0% | +0.0% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 324,958 | 18.0% | +0.0% | +0.0% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 317,574 | 18.0% | +5.9% | +0.0% |
| South Bend-Elkhart IN | 289,590 | 20.0% | +0.0% | -4.8% |
Monitor & Maintain
All other markets
84
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,282,025 | 14.0% | -12.5% | -22.2% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 22.0% | +4.8% | +10.0% |
| Fresno-Visalia CA | 558,026 | 14.0% | -12.5% | -22.2% |
| Buffalo NY | 556,257 | 19.0% | +5.6% | -24.0% |
| Albany-Schenectady-Troy NY | 509,309 | 18.0% | +0.0% | -14.3% |
| Tucson (Sierra Vista) AZ | 431,693 | 16.0% | -15.8% | -15.8% |
| Honolulu HI | 426,184 | 12.0% | +0.0% | -7.7% |
| Green Bay-Appleton WI | 414,647 | 15.0% | +15.4% | -6.3% |
Turnaround Priority
Markets requiring immediate attention and improvement
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Las Vegas NV | 765,811 | 15.0% | +7.1% | -21.1% |
Brand Insights
Brand Insights for Burger King in the Fast Food category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Burger King shows strong performance with 18.0% average growth across 208 markets (20.6% avg brand interest), with positive growth in 141 of 208 markets
Top performing markets for Burger King demonstrate exceptional results in Billings, MT (+255.6% growth, 32.0% brand interest, +23.0% brand interest change), Butte-Bozeman MT (+180.0% growth, 28.0% brand interest, +18.0% brand interest change), and Denver CO (+136.4% growth, 26.0% brand interest, +15.0% brand interest change)
Burger King has 74 markets with high growth (>15%), 59 markets with moderate growth (5-15%), 32 stable markets (0-5%), and 43 declining markets
Notable high-growth markets for Burger King include Anchorage AK (+53.9% growth, 20.0% brand interest), Atlanta GA (+62.5% growth, 26.0% brand interest), and Augusta GA (+31.2% growth, 21.0% brand interest)
Burger King maintains strong brand interest positions in key markets: Jackson MS (30.0% brand interest, -2.0% change), Zanesville OH (30.0% brand interest, -1.0% change), and Billings, MT (32.0% brand interest, +23.0% change)
Burger King shows positive brand interest momentum in 141 markets, notably in Anchorage AK (+7.0% brand interest), Atlanta GA (+10.0% brand interest), Augusta GA (+5.0% brand interest)
Burger King demonstrates strong market momentum with combined growth and brand interest gains in key markets: Atlanta GA (+62.5% growth, +10.0% gain, 26.0% current brand interest), Augusta GA (+31.2% growth, +5.0% gain, 21.0% current brand interest), and Billings, MT (+255.6% growth, +23.0% gain, 32.0% current brand interest)
Burger King successfully defends strong market positions while maintaining brand interest growth in Atlanta GA (maintained 26.0% brand interest, +62.5% growth), Billings, MT (maintained 32.0% brand interest, +255.6% growth), and Butte-Bozeman MT (maintained 28.0% brand interest, +180.0% growth)
Burger King achieves significant brand interest gains in Anchorage AK (+7.0% brand interest growth, now at 20.0%) and Atlanta GA (+10.0% brand interest growth, now at 26.0%)
Burger King shows accelerating brand interest growth in Anchorage AK (+53.9% growth, 20.0% brand interest) and Atlanta GA (+62.5% growth, 26.0% brand interest)
Burger King demonstrates emerging brand interest strength in Bakersfield CA (+50.0% growth, 18.0% brand interest) and Bangor ME (+18.8% growth, 19.0% brand interest)
Burger King maintains stable brand interest performance in mature markets: Clarksburg-Weston WV (-4.3% decline, 22.0% brand interest) and Greenville-New Bern-Washington NC (-4.8% decline, 20.0% brand interest)
Burger King faces growth challenges in historically strong markets: Jackson MS (-6.2% decline, 30.0% brand interest) and Norfolk-Portsmouth-Newport News VA (-3.3% decline, 29.0% brand interest)
Burger King performance in major markets: Nashville TN (-8.3% decline, 22.0% brand interest, 1.2M TVHH), Raleigh-Durham (Fayetteville) NC (-4.5% decline, 21.0% brand interest, 1.3M TVHH), and San Francisco-Oakland-San Jose CA (-12.5% decline, 14.0% brand interest, 2.6M TVHH)
Burger King shows positive brand interest growth in markets representing 77.3% of total TVHH coverage
Burger King shows strong performance with 24.2% average growth across 209 markets (20.5% avg brand interest), with positive growth in 140 of 209 markets
Competitive Insights
Competitive Insights showcase how Burger King performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Burger King can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Burger King can focus its competitive strategy.
Wendy's shows market leadership with 133.9% average brand interest growth and notable strength in Albany GA (+118.2%, 48.0% brand interest), Alexandria LA (+125.0%, 54.0% brand interest), and Anchorage AK (+252.6%, 67.0% brand interest)
In high-growth markets, Wendy's maintains an average brand interest of 64.4% with consistent performance across 102 markets
Burger King shows strong momentum with 18.0% average brand interest growth across key markets: Billings, MT (+255.6% growth, +23.0% brand interest), Butte-Bozeman MT (+180.0% growth, +18.0% brand interest), and Columbia-Jefferson City MO (+166.7% growth, +15.0% brand interest)
Burger King captured additional brand interest in 130 markets, averaging +4.6% brand interest growth in key growth markets
Wendy's shows strong momentum with 133.9% average brand interest growth across key markets: Duluth MN-Superior WI (+711.1% growth, +64.0% brand interest), Honolulu HI (+660.0% growth, +66.0% brand interest), and Mankato MN (+610.0% growth, +61.0% brand interest)
Wendy's captured additional brand interest in 109 markets, averaging +43.0% brand interest growth in key growth markets
Burger King maintains market dominance with an average 31.8% brand interest across key markets: Billings, MT (32.0% brand interest, +255.6% growth), Idaho Falls-Pocatello ID (31.0% brand interest, +93.8% growth), and Columbus OH (34.0% brand interest, +9.7% growth)
Wendy's maintains market dominance with an average 64.2% brand interest across key markets: Albany GA (48.0% brand interest, +118.2% growth), Alexandria LA (54.0% brand interest, +125.0% growth), and Anchorage AK (67.0% brand interest, +252.6% growth)
Wendy's dominates in 127 of 207 key battleground markets against Burger King, notably in Albany GA (25.0% vs 48.0% brand interest), Baton Rouge LA (16.0% vs 66.0% brand interest), and Burlington VT-Plattsburgh NY (15.0% vs 68.0% brand interest)
Burger King dominates in 185 of 199 key battleground markets against McDonald's, notably in Albany GA (25.0% vs 27.0% brand interest), Baton Rouge LA (16.0% vs 18.0% brand interest), and Burlington VT-Plattsburgh NY (15.0% vs 17.0% brand interest)
Wendy's dominates in 168 of 207 key battleground markets against McDonald's, notably in Albuquerque-Santa Fe NM (66.0% vs 15.0% brand interest), Alpena MI (72.0% vs 9.0% brand interest), and Amarillo TX (63.0% vs 14.0% brand interest)
Burger King successfully defends market leadership positions while maintaining brand interest growth in Atlanta GA (maintained 26.0% brand interest, +62.5% growth), Billings, MT (maintained 32.0% brand interest, +255.6% growth), and Butte-Bozeman MT (maintained 28.0% brand interest, +180.0% growth)
Wendy's successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 48.0% brand interest, +118.2% growth), Alexandria LA (maintained 54.0% brand interest, +125.0% growth), and Anchorage AK (maintained 67.0% brand interest, +252.6% growth)
McDonald's emerges as competitive challenger to Burger King with superior brand interest growth rates in Alpena MI (+28.6% vs +5.6% growth), Bowling Green KY (+16.7% vs +0.0% growth), and Cheyenne WY-Scottsbluff NE (+16.7% vs +8.7% growth)
Burger King emerges as competitive challenger to Wendy's with superior brand interest growth rates in Bend OR (+15.4% vs -1.4% growth), Billings, MT (+255.6% vs +87.1% growth), and Binghamton NY (+15.8% vs -4.9% growth)
McDonald's emerges as competitive challenger to Wendy's with superior brand interest growth rates in Alpena MI (+28.6% vs -4.0% growth), Bowling Green KY (+16.7% vs -3.1% growth), and Cheyenne WY-Scottsbluff NE (+16.7% vs -6.2% growth)