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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for T-Mobile, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
70 DMAs
20 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
9 DMAs
1 State
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
22 DMAs
6 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
110 DMAs
23 States
|
Brand Insights
Brand Insights reveal T-Mobile’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
T-Mobile shows challenging performance with -3.8% average growth across 51 markets (33.5% avg brand interest), with positive growth in 7 of 51 markets
T-Mobile has 0 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 33 declining markets
T-Mobile successfully defends strong market positions while maintaining brand interest growth in California (maintained 40.0% brand interest, +2.6% growth), Delaware (maintained 31.0% brand interest, +3.3% growth), and Michigan (maintained 33.0% brand interest, +3.1% growth)
T-Mobile maintains dominant market position with >35% brand interest in key markets: California (40.0% brand interest, +2.6% growth), Connecticut (36.0% brand interest, +0.0% growth), and District of Columbia (36.0% brand interest, +0.0% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Wireless Carriers industry.
For T-Mobile, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For T-Mobile, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
AT&T demonstrates category leadership at state level with 8.6% average brand interest growth, showing exceptional performance in Alabama (+16.7%, 42.0% brand interest), Arizona (+15.8%, 22.0% brand interest), and Kansas (+19.2%, 31.0% brand interest)
In high-growth state markets, AT&T maintains an average brand interest of 28.5% with consistent performance across 8 markets
AT&T shows strong momentum with 8.6% average brand interest growth across key state markets: Pennsylvania (+21.1% growth, +4.0% brand interest), Virginia (+20.0% growth, +3.0% brand interest), and West Virginia (+19.4% growth, +6.0% brand interest)
AT&T captured additional brand interest in 39 state markets, averaging +2.8% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for T-Mobile in the Wireless Carriers category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
70
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 43.0% | +4.9% | +2.4% |
| Denver CO | 1,523,659 | 41.0% | -2.4% | +5.1% |
| Portland OR | 1,086,232 | 41.0% | -2.4% | +13.9% |
| Columbus OH | 865,632 | 36.0% | -2.7% | +5.9% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 28.0% | +0.0% | +7.7% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 38.0% | +5.6% | +5.6% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 38.0% | +0.0% | +5.6% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 34.0% | -5.6% | +6.3% |
High Growth Priority
Large markets showing strong consistent growth
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tri-Cities TN-VA | 281,792 | 33.0% | +10.0% | +13.8% |
| Chico-Redding CA | 160,565 | 32.0% | +6.7% | +3.2% |
| Palm Springs CA | 142,979 | 43.0% | +7.5% | +4.9% |
| Minot-Bismarck-Dickinson(Williston) ND | 141,262 | 18.0% | +12.5% | +38.5% |
| Sioux City IA | 132,124 | 23.0% | +9.5% | +35.3% |
| Bangor ME | 120,853 | 39.0% | +11.4% | +44.4% |
| Wheeling WV-Steubenville OH | 108,851 | 25.0% | +8.7% | +8.7% |
| Charlottesville VA | 83,258 | 39.0% | +8.3% | +18.2% |
Maintain & Optimize
Stable markets with consistent performance
22
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 39.0% | +2.6% | +2.6% |
| Washington DC (Hagerstown MD) | 2,224,748 | 35.0% | +0.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 35.0% | +2.9% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 40.0% | +0.0% | +0.0% |
| Jacksonville FL | 671,993 | 37.0% | +0.0% | +0.0% |
| Ft. Myers-Naples FL | 525,402 | 37.0% | +2.8% | +0.0% |
| Little Rock-Pine Bluff AR | 490,561 | 22.0% | +0.0% | +4.8% |
| Savannah GA | 321,334 | 32.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
110
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 45.0% | -2.2% | +0.0% |
| Chicago IL | 3,081,097 | 43.0% | -2.3% | +0.0% |
| Philadelphia PA | 2,642,616 | 37.0% | -5.1% | -5.1% |
| Dallas-Ft. Worth TX | 2,585,309 | 34.0% | -2.9% | -5.6% |
| Atlanta GA | 2,277,873 | 33.0% | +0.0% | -8.3% |
| Houston TX | 2,266,381 | 38.0% | +0.0% | -7.3% |
| Boston MA-Manchester NH | 2,206,762 | 36.0% | -5.3% | -5.3% |
| Phoenix AZ | 1,818,040 | 37.0% | -2.6% | -2.6% |
Brand Insights
Brand Insights for T-Mobile in the Wireless Carriers category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
T-Mobile shows challenging performance with -3.6% average growth across 210 markets (31.5% avg brand interest), with positive growth in 39 of 210 markets
Top performing markets for T-Mobile demonstrate exceptional results in Bangor ME (+11.4% growth, 39.0% brand interest, +4.0% change), Elmira NY (+11.1% growth, 20.0% brand interest, +2.0% change), and Tri-Cities TN-VA (+10.0% growth, 33.0% brand interest, +3.0% change)
T-Mobile has 0 markets with high growth (>15%), 15 markets with moderate growth (5-15%), 75 stable markets (0-5%), and 120 declining markets
T-Mobile successfully defends strong market positions while maintaining brand interest growth in Amarillo TX (maintained 34.0% brand interest, +3.0% growth), Biloxi-Gulfport MS (maintained 24.0% brand interest, +4.3% growth), and Binghamton NY (maintained 30.0% brand interest, +3.5% growth)
T-Mobile maintains dominant market position with >35% brand interest in key markets: Cedar Rapids-Waterloo-Iowa City & Dubuque IA (43.0% brand interest, +0.0% growth), Colorado Springs-Pueblo CO (46.0% brand interest, +2.2% growth), and Davenport IA-Rock Island-Moline IL (39.0% brand interest, +0.0% growth)
T-Mobile achieves significant brand interest gains in Charlottesville VA (+3.0% brand interest growth, now at 39.0%), Palm Springs CA (+3.0% brand interest growth, now at 43.0%), and Bangor ME (+4.0% brand interest growth, now at 39.0%)
T-Mobile maintains stable brand interest performance in mature markets: Albuquerque-Santa Fe NM (-2.3% growth, 43.0% brand interest) and Baltimore MD (-5.0% growth, 38.0% brand interest)
T-Mobile faces growth challenges in historically strong markets: Albuquerque-Santa Fe NM (-2.3% growth, 43.0% brand interest) and Austin TX (-8.1% growth, 34.0% brand interest)
T-Mobile performance in major markets: Baltimore MD (-5.0% growth, 38.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-5.3% growth, 36.0% brand interest, 2.6M TVHH), and Charlotte NC (-6.1% growth, 31.0% brand interest, 1.3M TVHH)
T-Mobile shows positive brand interest growth in markets representing 18.8% of total TVHH coverage
T-Mobile maintains strong brand interest positions (>30% share) in key markets: Albuquerque-Santa Fe NM (43.0% brand interest, -1.0% change), Alexandria LA (24.0% brand interest, -2.0% change), and Austin TX (34.0% brand interest, -3.0% change)
T-Mobile achieves significant brand interest gains in Amarillo TX (+1.0% brand interest), Biloxi-Gulfport MS (+1.0% brand interest), and Binghamton NY (+1.0% brand interest)
T-Mobile shows stable performance with 3.8% average growth across 210 markets (31.5% avg brand interest), with positive growth in 97 of 210 markets
Top performing markets for T-Mobile demonstrate exceptional results in Helena MT (+47.8% growth, 34.0% brand interest, +11.0% change), Bangor ME (+44.4% growth, 39.0% brand interest, +12.0% change), and Sioux City IA (+35.3% growth, 23.0% brand interest, +6.0% change)
T-Mobile has 29 markets with high growth (>15%), 43 markets with moderate growth (5-15%), 68 stable markets (0-5%), and 70 declining markets
Notable high-growth markets for T-Mobile include Bangor ME (+44.4% growth, 39.0% brand interest), Billings, MT (+15.0% growth, 23.0% brand interest), and Butte-Bozeman MT (+21.7% growth, 28.0% brand interest)
Competitive Insights
Competitive Insights showcase how T-Mobile performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where T-Mobile can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where T-Mobile can focus its competitive strategy.
AT&T demonstrates category leadership at dma level with 11.4% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+16.7%, 21.0% brand interest), Alpena MI (+16.7%, 28.0% brand interest), and Boise ID (+18.8%, 19.0% brand interest)
In high-growth dma markets, AT&T maintains an average brand interest of 28.4% with consistent performance across 38 markets
AT&T shows strong momentum with 11.4% average brand interest growth across key dma markets: Presque Isle ME (+625.0% growth, +25.0% brand interest), Ottumwa IA-Kirksville MO (+70.0% growth, +7.0% brand interest), and Juneau AK (+40.0% growth, +20.0% brand interest)
AT&T captured additional brand interest in 133 dma markets, averaging +3.5% brand interest growth in key growth dma
In direct competition, AT&T outperforms Verizon with 19.9 percentage point brand interest advantage across 210 shared markets: Bangor ME (gap: 17.0% brand interest, 2.8% growth), Biloxi-Gulfport MS (gap: 28.0% brand interest, 1.9% growth), and Charlottesville VA (gap: 23.0% brand interest, 0.5% growth)
In select markets, T-Mobile outperforms AT&T despite weaker overall growth (-3.6% vs +11.4% overall): Bangor ME (T-Mobile leads: 39.0% share, +11.4% growth vs AT&T: 22.0%, -4.3%), Biloxi-Gulfport MS (T-Mobile: +4.3% growth vs AT&T: -1.9% growth), and Charlottesville VA (T-Mobile leads: 39.0% share, +8.3% growth vs AT&T: 19.0%, -5.0%)
In select markets, T-Mobile outperforms Verizon despite weaker overall growth (-3.6% vs -3.3% overall): Amarillo TX (T-Mobile leads: 34.0% share, +3.0% growth vs Verizon: 25.0%, -13.8%)
In select markets, Verizon outperforms T-Mobile despite weaker overall growth (-3.3% vs -3.6% overall): Alexandria LA (Verizon: +5.6% growth vs T-Mobile: -7.7% growth)
AT&T successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 21.0% brand interest, +16.7% growth), Alpena MI (maintained 28.0% brand interest, +16.7% growth), and Burlington VT-Plattsburgh NY (maintained 31.0% brand interest, +19.2% growth)
Verizon successfully defends market leadership positions while maintaining brand interest growth in St. Joseph MO (maintained 22.0% brand interest, +29.4% growth), Baltimore MD (maintained 45.0% brand interest, +2.3% growth), and Billings, MT (maintained 53.0% brand interest, +1.9% growth)
T-Mobile successfully defends market leadership positions while maintaining brand interest growth in Amarillo TX (maintained 34.0% brand interest, +3.0% growth), Biloxi-Gulfport MS (maintained 24.0% brand interest, +4.3% growth), and Binghamton NY (maintained 30.0% brand interest, +3.5% growth)
AT&T maintains strong brand interest position in key markets: Cincinnati OH (23.0% brand interest, +15.0% growth), Cleveland-Akron (Canton) OH (34.0% brand interest, +17.2% growth), and Detroit MI (32.0% brand interest, +18.5% growth)
Verizon maintains strong brand interest position in key markets: Baltimore MD (45.0% brand interest, +2.3% growth), Boston MA-Manchester NH (47.0% brand interest, +4.4% growth), and Cincinnati OH (45.0% brand interest, +2.3% growth)
T-Mobile maintains strong brand interest position in key markets: Birmingham AL (29.0% brand interest, +3.6% growth), New York NY (39.0% brand interest, +2.6% growth), and San Francisco-Oakland-San Jose CA (35.0% brand interest, +2.9% growth)
AT&T maintains validated market dominance (>35% brand interest) across 67 key markets where it leads all competitors: Biloxi-Gulfport MS (52.0% brand interest, validated dominance), Houston TX (40.0% brand interest, validated dominance), and Duluth MN-Superior WI (45.0% brand interest, validated dominance)
Verizon maintains validated market dominance (>35% brand interest) across 100 key markets where it leads all competitors: Albany GA (45.0% brand interest, validated dominance), Albany-Schenectady-Troy NY (51.0% brand interest, validated dominance), and Alpena MI (59.0% brand interest, validated dominance)