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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered beNS insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for T-Mobile, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
26 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
34 DMAs
20 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
33 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
24 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
7 DMAs
|
|
Monitor & Maintain
|
All other markets
|
82 DMAs
30 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
5 DMAs
|
Brand Insights
Brand Insights reveal T-Mobile’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
T-Mobile shows strong performance with 58.6% average growth across 51 markets (44.0% avg brand interest), with positive growth in 38 of 51 markets
Top performing markets for T-Mobile demonstrate exceptional results in North Dakota (+453.9% growth, 72.0% brand interest, +59.0% brand interest change), South Dakota (+430.8% growth, 69.0% brand interest, +56.0% brand interest change), and Nebraska (+273.7% growth, 71.0% brand interest, +52.0% brand interest change)
T-Mobile has 33 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 13 declining markets
Notable high-growth markets for T-Mobile include Alaska (+150.0% growth, 35.0% brand interest), Arizona (+48.5% growth, 49.0% brand interest), and Arkansas (+47.8% growth, 34.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Wireless Carriers industry.
For T-Mobile, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For T-Mobile, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
AT&T leads category performance with 66.1% average brand interest growth, particularly strong in Arizona (+150.0%, 35.0% brand interest), California (+40.7%, 38.0% brand interest), and Colorado (+105.6%, 37.0% brand interest)
In high-growth markets, AT&T maintains an average brand interest of 35.8% with consistent performance across 31 markets
AT&T shows strong momentum with 66.1% average brand interest growth across key markets: Washington (+242.9% growth, +34.0% brand interest), Iowa (+233.3% growth, +21.0% brand interest), and Utah (+220.0% growth, +33.0% brand interest)
AT&T captured additional brand interest in 35 markets, averaging +16.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for T-Mobile in the Wireless Carriers category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 32.0% | -27.3% | +6.7% |
| Chicago IL | 3,189,842 | 32.0% | -22.0% | +6.7% |
| Houston TX | 2,346,370 | 24.0% | -38.5% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 33.0% | -2.9% | +6.5% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 38.0% | -15.6% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 28.0% | -33.3% | -6.7% |
| St. Louis MO | 1,104,541 | 25.0% | -21.9% | +8.7% |
| Salt Lake City UT | 1,010,346 | 38.0% | -7.3% | +0.0% |
Emerging Market
Smaller markets showing strong growth potential
34
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Peoria-Bloomington IL | 218,337 | 53.0% | +82.8% | +6.0% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 212,256 | 52.0% | +85.7% | +6.1% |
| Monterey-Salinas CA | 204,934 | 43.0% | +72.0% | +10.3% |
| Wausau-Rhinelander WI | 166,302 | 49.0% | +145.0% | +122.7% |
| Chico-Redding CA | 166,232 | 44.0% | +63.0% | +4.8% |
| Medford-Klamath Falls OR | 161,128 | 49.0% | +69.0% | +2.1% |
| Rockford IL | 159,667 | 51.0% | +45.7% | +6.3% |
| Duluth MN-Superior WI | 153,789 | 40.0% | +66.7% | +2.6% |
Growth Opportunity
Mid-size markets with positive brand interest trends
33
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Louisville KY | 634,542 | 34.0% | +9.7% | +3.0% |
| Albuquerque-Santa Fe NM | 634,260 | 45.0% | +12.5% | +2.3% |
| Providence RI-New Bedford MA | 584,232 | 50.0% | +28.2% | +4.2% |
| Richmond-Petersburg VA | 535,207 | 58.0% | +87.1% | +87.1% |
| Lexington KY | 449,592 | 37.0% | +42.3% | +2.8% |
| Dayton OH | 432,802 | 46.0% | +64.3% | +4.6% |
| Tucson (Sierra Vista) AZ | 431,693 | 49.0% | +58.1% | +8.9% |
| Spokane WA | 424,081 | 53.0% | +82.8% | +10.4% |
High Growth Priority
Large markets showing strong consistent growth
24
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 48.0% | +29.7% | +9.1% |
| Philadelphia PA | 2,735,885 | 46.0% | +27.8% | -2.1% |
| Washington DC (Hagerstown MD) | 2,303,268 | 51.0% | +50.0% | +4.1% |
| Boston MA-Manchester NH | 2,284,647 | 48.0% | +33.3% | +0.0% |
| Phoenix AZ | 1,882,206 | 50.0% | +56.3% | +8.7% |
| Detroit MI | 1,704,780 | 43.0% | +34.4% | +19.4% |
| Minneapolis-St. Paul MN | 1,618,742 | 49.0% | +25.6% | +14.0% |
| Denver CO | 1,577,435 | 45.0% | +15.4% | +2.3% |
Maintain & Optimize
Stable markets with consistent performance
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Ft. Smith-Fayetteville-Springdale-Rogers AR | 297,713 | 30.0% | +3.5% | -3.2% |
| Bakersfield CA | 217,518 | 32.0% | -5.9% | +6.7% |
| Amarillo TX | 173,430 | 32.0% | +0.0% | +0.0% |
| Harrisonburg VA | 87,023 | 44.0% | +2.3% | +0.0% |
| Ottumwa IA-Kirksville MO | 40,770 | 47.0% | +6.8% | +0.0% |
| Glendive MT | 3,450 | 100.0% | +0.0% | +0.0% |
| Charleston SC | N/A | 35.0% | -5.4% | +0.0% |
Monitor & Maintain
All other markets
82
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,514,454 | 17.0% | -62.2% | +0.0% |
| Honolulu HI | 426,184 | 37.0% | -22.9% | +5.7% |
| Portland-Auburn ME | 377,634 | 51.0% | +75.9% | -5.6% |
| Charleston-Huntington WV | 376,332 | 31.0% | -13.9% | +3.3% |
| Huntsville-Decatur (Florence) AL | 362,886 | 35.0% | +29.6% | -12.5% |
| Waco-Temple-Bryan TX | 358,706 | 27.0% | -27.0% | -6.9% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 355,054 | 16.0% | -74.6% | +6.7% |
| Chattanooga TN | 353,329 | 49.0% | +75.0% | -3.9% |
Turnaround Priority
Markets requiring immediate attention and improvement
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,676,555 | 19.0% | -47.2% | -9.5% |
| Atlanta GA | 2,358,268 | 27.0% | -27.0% | -10.0% |
| Seattle-Tacoma WA | 1,862,467 | 33.0% | -37.7% | -40.0% |
| Austin TX | 861,098 | 22.0% | -38.9% | -8.3% |
| Birmingham AL | 674,274 | 32.0% | +6.7% | -15.8% |
Brand Insights
Brand Insights for T-Mobile in the Wireless Carriers category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
T-Mobile shows strong performance with 66.5% average growth across 209 markets (43.3% avg brand interest), with positive growth in 161 of 209 markets
Top performing markets for T-Mobile demonstrate exceptional results in North Platte NE (+730.0% growth, 83.0% brand interest, +73.0% brand interest change), Alpena MI (+560.0% growth, 66.0% brand interest, +56.0% brand interest change), and Marquette MI (+500.0% growth, 66.0% brand interest, +55.0% brand interest change)
T-Mobile has 136 markets with high growth (>15%), 19 markets with moderate growth (5-15%), 8 stable markets (0-5%), and 46 declining markets
Notable high-growth markets for T-Mobile include Albany GA (+76.9% growth, 46.0% brand interest), Albany-Schenectady-Troy NY (+147.8% growth, 57.0% brand interest), and Alpena MI (+560.0% growth, 66.0% brand interest)
T-Mobile maintains strong brand interest positions in key markets: Bakersfield CA (32.0% brand interest, -2.0% change), Charleston SC (35.0% brand interest, -2.0% change), and Charleston-Huntington WV (31.0% brand interest, -5.0% change)
T-Mobile shows positive brand interest momentum in 161 markets, notably in Albany GA (+20.0% brand interest), Albany-Schenectady-Troy NY (+34.0% brand interest), Alpena MI (+56.0% brand interest)
T-Mobile demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+76.9% growth, +20.0% gain, 46.0% current brand interest), Albany-Schenectady-Troy NY (+147.8% growth, +34.0% gain, 57.0% current brand interest), and Alpena MI (+560.0% growth, +56.0% gain, 66.0% current brand interest)
T-Mobile successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 46.0% brand interest, +76.9% growth), Albany-Schenectady-Troy NY (maintained 57.0% brand interest, +147.8% growth), and Alpena MI (maintained 66.0% brand interest, +560.0% growth)
In large markets, T-Mobile shows strong growth with moderate brand interest: Atlanta GA (-27.0% decline, 27.0% brand interest) and Chicago IL (-21.9% decline, 32.0% brand interest)
In medium markets, T-Mobile shows strong growth with moderate brand interest: Austin TX (-38.9% decline, 22.0% brand interest) and Jacksonville FL (-31.6% decline, 26.0% brand interest)
In small markets, T-Mobile shows strong growth with moderate brand interest: Abilene-Sweetwater TX (-12.9% decline, 27.0% brand interest) and Alexandria LA (-14.8% decline, 23.0% brand interest)
T-Mobile maintains dominant market position with >35% brand interest in key markets: Charleston SC (35.0% brand interest, -5.4% change) and Honolulu HI (37.0% brand interest, -22.9% change)
T-Mobile achieves significant brand interest gains in Albany GA (+20.0% brand interest growth, now at 46.0%) and Albany-Schenectady-Troy NY (+34.0% brand interest growth, now at 57.0%)
T-Mobile shows accelerating brand interest growth in Albany GA (+76.9% growth, 46.0% brand interest) and Albany-Schenectady-Troy NY (+147.8% growth, 57.0% brand interest)
T-Mobile maintains stable brand interest performance in mature markets: Joplin MO-Pittsburg KS (-2.7% decline, 36.0% brand interest) and San Francisco-Oakland-San Jose CA (-2.9% decline, 33.0% brand interest)
T-Mobile faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-12.9% decline, 27.0% brand interest) and Atlanta GA (-27.0% decline, 27.0% brand interest)
Competitive Insights
Competitive Insights showcase how T-Mobile performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where T-Mobile can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where T-Mobile can focus its competitive strategy.
T-Mobile leads category performance with 66.5% average brand interest growth, particularly strong in Albany GA (+76.9%, 46.0% brand interest), Albany-Schenectady-Troy NY (+147.8%, 57.0% brand interest), and Alpena MI (+560.0%, 66.0% brand interest)
In high-growth markets, T-Mobile maintains an average brand interest of 50.4% with consistent performance across 136 markets
AT&T shows strong momentum with 36.5% average brand interest growth across key markets: Ottumwa IA-Kirksville MO (+355.6% growth, +32.0% brand interest), Seattle-Tacoma WA (+300.0% growth, +39.0% brand interest), and Harrisonburg VA (+238.5% growth, +31.0% brand interest)
AT&T captured additional brand interest in 122 markets, averaging +12.7% brand interest growth in key growth markets
T-Mobile shows strong momentum with 66.5% average brand interest growth across key markets: North Platte NE (+730.0% growth, +73.0% brand interest), Alpena MI (+560.0% growth, +56.0% brand interest), and Marquette MI (+500.0% growth, +55.0% brand interest)
T-Mobile captured additional brand interest in 155 markets, averaging +21.4% brand interest growth in key growth markets
AT&T maintains market dominance with an average 37.7% brand interest across key markets: Albuquerque-Santa Fe NM (41.0% brand interest, +192.9% growth), Augusta GA (31.0% brand interest, +19.2% growth), and Baltimore MD (38.0% brand interest, +171.4% growth)
Verizon maintains market dominance with an average 41.9% brand interest across key markets: Abilene-Sweetwater TX (44.0% brand interest, +63.0% growth), Alexandria LA (52.0% brand interest, +136.4% growth), and Anchorage AK (55.0% brand interest, +48.6% growth)
T-Mobile maintains market dominance with an average 49.3% brand interest across key markets: Albany GA (46.0% brand interest, +76.9% growth), Albany-Schenectady-Troy NY (57.0% brand interest, +147.8% growth), and Alpena MI (66.0% brand interest, +560.0% growth)
AT&T dominates in 143 of 204 key battleground markets against Verizon, notably in Abilene-Sweetwater TX (29.0% vs 44.0% brand interest), Alexandria LA (25.0% vs 52.0% brand interest), and Alpena MI (13.0% vs 21.0% brand interest)
T-Mobile dominates in 124 of 206 key battleground markets against AT&T, notably in Abilene-Sweetwater TX (29.0% vs 27.0% brand interest), Alexandria LA (25.0% vs 23.0% brand interest), and Alpena MI (13.0% vs 66.0% brand interest)
T-Mobile dominates in 157 of 207 key battleground markets against Verizon, notably in Albany GA (25.0% vs 46.0% brand interest), Albany-Schenectady-Troy NY (19.0% vs 57.0% brand interest), and Albuquerque-Santa Fe NM (14.0% vs 45.0% brand interest)
AT&T successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 29.0% brand interest, +16.0% growth), Albuquerque-Santa Fe NM (maintained 41.0% brand interest, +192.9% growth), and Augusta GA (maintained 31.0% brand interest, +19.2% growth)
Verizon successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 44.0% brand interest, +63.0% growth), Alexandria LA (maintained 52.0% brand interest, +136.4% growth), and Anchorage AK (maintained 55.0% brand interest, +48.6% growth)
T-Mobile successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 46.0% brand interest, +76.9% growth), Albany-Schenectady-Troy NY (maintained 57.0% brand interest, +147.8% growth), and Alpena MI (maintained 66.0% brand interest, +560.0% growth)
Verizon emerges as competitive challenger to AT&T with superior brand interest growth rates in Clarksburg-Weston WV (+54.5% vs +33.3% growth), Columbia-Jefferson City MO (+20.7% vs -5.3% growth), and Corpus Christi TX (+105.6% vs +22.2% growth)