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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for T-Mobile, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
79 DMAs
23 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
75 DMAs
17 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
21 DMAs
6 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
36 DMAs
4 States
|
Brand Insights
Brand Insights reveal T-Mobile’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
T-Mobile shows strong performance with 5.1% average growth across 51 markets (34.8% avg brand interest), with positive growth in 38 of 51 markets
Top performing markets for T-Mobile demonstrate exceptional results in Arkansas (+18.2% growth, 26.0% brand interest, +4.0% change), Kansas (+13.5% growth, 42.0% brand interest, +5.0% change), and Wyoming (+13.0% growth, 26.0% brand interest, +3.0% change)
T-Mobile has 1 market with high growth (>15%), 24 markets with moderate growth (5-15%), 22 stable markets (0-5%), and 4 declining markets
Notable high-growth markets for T-Mobile include Arkansas (+18.2% growth, 26.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Wireless Carriers industry.
For T-Mobile, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For T-Mobile, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
T-Mobile demonstrates category leadership at state level with 5.1% average brand interest growth, showing exceptional performance in Arkansas (+18.2%, 26.0% brand interest)
In high-growth state markets, T-Mobile maintains an average brand interest of 26.0% with consistent performance across 1 market
T-Mobile shows strong momentum with 5.1% average brand interest growth across key state markets: Arkansas (+18.2% growth, +4.0% brand interest), Kansas (+13.5% growth, +5.0% brand interest), and Alaska (+13.3% growth, +2.0% brand interest)
T-Mobile captured additional brand interest in 25 state markets, averaging +2.8% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for T-Mobile in the Wireless Carriers category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
79
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 38.0% | +5.6% | +0.0% |
| Los Angeles CA | 4,962,377 | 46.0% | +0.0% | +9.5% |
| Washington DC (Hagerstown MD) | 2,224,748 | 35.0% | +9.4% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 38.0% | +8.6% | +2.7% |
| Phoenix AZ | 1,818,040 | 38.0% | +0.0% | +11.8% |
| Seattle-Tacoma WA | 1,798,974 | 59.0% | +1.7% | +11.3% |
| Detroit MI | 1,646,663 | 37.0% | +0.0% | +12.1% |
| Minneapolis-St. Paul MN | 1,563,558 | 43.0% | +2.4% | +10.3% |
High Growth Priority
Large markets showing strong consistent growth
75
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cleveland-Akron (Canton) OH | 1,319,557 | 33.0% | +10.0% | +13.8% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 32.0% | +14.3% | +23.1% |
| St. Louis MO | 1,066,886 | 36.0% | +9.1% | +16.1% |
| Indianapolis IN | 1,026,188 | 29.0% | +7.4% | +11.5% |
| Pittsburgh PA | 998,699 | 29.0% | +7.4% | +16.0% |
| Nashville TN | 993,259 | 27.0% | +8.0% | +12.5% |
| Columbus OH | 865,632 | 37.0% | +8.8% | +19.4% |
| Cincinnati OH | 810,849 | 36.0% | +9.1% | +24.1% |
Maintain & Optimize
Stable markets with consistent performance
21
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 44.0% | +0.0% | +4.8% |
| Philadelphia PA | 2,642,616 | 39.0% | +2.6% | +2.6% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 40.0% | +2.6% | +2.6% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 44.0% | +2.3% | -4.4% |
| Baltimore MD | 977,058 | 40.0% | +2.6% | +0.0% |
| Austin TX | 831,742 | 37.0% | +2.8% | -2.6% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 36.0% | +0.0% | -2.7% |
| Oklahoma City OK | 631,839 | 35.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
36
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 35.0% | +2.9% | -5.4% |
| Atlanta GA | 2,277,873 | 33.0% | -2.9% | -8.3% |
| Houston TX | 2,266,381 | 38.0% | -2.6% | -5.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 34.0% | -8.1% | +3.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 41.0% | -2.4% | -6.8% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 32.0% | -3.0% | +3.2% |
| San Antonio TX | 900,609 | 36.0% | +0.0% | -5.3% |
| Hartford & New Haven CT | 862,036 | 34.0% | -8.1% | -8.1% |
Brand Insights
Brand Insights for T-Mobile in the Wireless Carriers category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
T-Mobile shows strong performance with 6.4% average growth across 210 markets (32.6% avg brand interest), with positive growth in 133 of 210 markets
Top performing markets for T-Mobile demonstrate exceptional results in Presque Isle ME (+78.3% growth, 41.0% brand interest, +18.0% change), Juneau AK (+36.8% growth, 26.0% brand interest, +7.0% change), and Helena MT (+36.0% growth, 34.0% brand interest, +9.0% change)
T-Mobile has 17 markets with high growth (>15%), 74 markets with moderate growth (5-15%), 83 stable markets (0-5%), and 36 declining markets
Notable high-growth markets for T-Mobile include Alpena MI (+300.0% growth, 16.0% brand interest), Bangor ME (+16.7% growth, 35.0% brand interest), and Billings, MT (+25.0% growth, 25.0% brand interest)
T-Mobile demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bangor ME (+16.7% growth, +5.0% gain, 35.0% current brand interest), Billings, MT (+25.0% growth, +5.0% gain, 25.0% current brand interest), and Cheyenne WY-Scottsbluff NE (+20.0% growth, +5.0% gain, 30.0% current brand interest)
T-Mobile successfully defends strong market positions while maintaining brand interest growth in Bangor ME (maintained 35.0% brand interest, +16.7% growth), Billings, MT (maintained 25.0% brand interest, +25.0% growth), and Cheyenne WY-Scottsbluff NE (maintained 30.0% brand interest, +20.0% growth)
In large markets, T-Mobile shows modest growth with moderate brand interest: Baltimore MD (+2.6% growth, 40.0% brand interest) and Charlotte NC (+3.1% growth, 33.0% brand interest)
In medium markets, T-Mobile shows modest growth with moderate brand interest: Greensboro-High Point-Winston Salem NC (+16.1% growth, 36.0% brand interest) and Albany-Schenectady-Troy NY (+0.0% growth, 25.0% brand interest)
In small markets, T-Mobile shows strong growth with moderate brand interest: Alpena MI (+300.0% growth, 16.0% brand interest) and Bangor ME (+16.7% growth, 35.0% brand interest)
T-Mobile maintains consistent performance with steady growth and stable brand interest across 29% of markets, exemplified by Rapid City SD (+15.0% growth, +3.0% brand interest), Traverse City-Cadillac MI (+15.0% growth, +3.0% brand interest), and Alexandria LA (+8.3% growth, +2.0% brand interest)
T-Mobile maintains dominant market position with >35% brand interest in key markets: Harlingen-Weslaco-Brownsville-McAllen TX (58.0% brand interest, 1.7% decline), Greensboro-High Point-Winston Salem NC (36.0% brand interest, +16.1% growth), and Ottumwa IA-Kirksville MO (49.0% brand interest, +16.7% growth)
T-Mobile achieves significant brand interest gains in Alpena MI (+12.0% brand interest growth, now at 16.0%), Bangor ME (+5.0% brand interest growth, now at 35.0%), and Billings, MT (+5.0% brand interest growth, now at 25.0%)
T-Mobile shows accelerating brand interest growth in Alpena MI (+300.0% growth, 16.0% brand interest) and Bangor ME (+16.7% growth, 35.0% brand interest)
T-Mobile demonstrates emerging brand interest strength in Alpena MI (+300.0% growth, 16.0% brand interest) and Marquette MI (+36.4% growth, 15.0% brand interest)
T-Mobile maintains stable brand interest performance in mature markets: Atlanta GA (-2.9% growth, 33.0% brand interest) and Bakersfield CA (-2.8% growth, 35.0% brand interest)
T-Mobile faces growth challenges in historically strong markets: Atlanta GA (-2.9% growth, 33.0% brand interest) and Bakersfield CA (-2.8% growth, 35.0% brand interest)
Competitive Insights
Competitive Insights showcase how T-Mobile performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where T-Mobile can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where T-Mobile can focus its competitive strategy.
T-Mobile demonstrates category leadership at dma level with 6.4% average brand interest growth, showing exceptional performance in Alpena MI (+300.0%, 16.0% brand interest), Bangor ME (+16.7%, 35.0% brand interest), and Billings, MT (+25.0%, 25.0% brand interest)
In high-growth dma markets, T-Mobile maintains an average brand interest of 28.7% with consistent performance across 17 markets
T-Mobile shows strong momentum with 6.4% average brand interest growth across key dma markets: Alpena MI (+300.0% growth, +12.0% brand interest), Presque Isle ME (+78.3% growth, +18.0% brand interest), and Juneau AK (+36.8% growth, +7.0% brand interest)
T-Mobile captured additional brand interest in 88 dma markets, averaging +3.4% brand interest growth in key growth dma
In direct competition, T-Mobile outperforms AT&T with 13.0 percentage point brand interest advantage across 210 shared markets: Atlanta GA (gap: 5.0% brand interest, 2.1% growth), Bakersfield CA (gap: 2.0% brand interest, 5.6% growth), and Baton Rouge LA (gap: 35.0% brand interest, 16.6% growth)
In select markets, Verizon outperforms AT&T despite weaker overall growth (-2.5% vs +2.6% overall): Albany GA (Verizon leads: 47.0% share, +4.4% growth vs AT&T: 25.0%, -10.7%) and Atlanta GA (Verizon: +11.5% growth vs AT&T: -5.0% growth)
In select markets, AT&T outperforms T-Mobile despite weaker overall growth (+2.6% vs +6.4% overall): Bakersfield CA (AT&T leads: 37.0% share, +2.8% growth vs T-Mobile: 35.0%, -2.8%) and Baton Rouge LA (AT&T leads: 56.0% share, +12.0% growth vs T-Mobile: 21.0%, -4.5%)
In select markets, Verizon outperforms T-Mobile despite weaker overall growth (-2.5% vs +6.4% overall): Atlanta GA (Verizon: +11.5% growth vs T-Mobile: -2.9% growth)
AT&T successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 24.0% brand interest, +500.0% growth), Casper-Riverton WY (maintained 21.0% brand interest, +40.0% growth), and Charleston SC (maintained 38.0% brand interest, +18.8% growth)
Verizon successfully defends market leadership positions while maintaining brand interest growth in Lafayette IN (maintained 43.0% brand interest, +34.4% growth), Quincy IL-Hannibal MO-Keokuk IA (maintained 36.0% brand interest, +16.1% growth), and Albany GA (maintained 47.0% brand interest, +4.4% growth)
T-Mobile successfully defends market leadership positions while maintaining brand interest growth in Bangor ME (maintained 35.0% brand interest, +16.7% growth), Billings, MT (maintained 25.0% brand interest, +25.0% growth), and Cheyenne WY-Scottsbluff NE (maintained 30.0% brand interest, +20.0% growth)
AT&T maintains strong brand interest position in key markets: Pittsburgh PA (20.0% brand interest, +17.6% growth), Los Angeles CA (27.0% brand interest, +3.9% growth), and Raleigh-Durham (Fayetteville) NC (32.0% brand interest, +3.2% growth)
Verizon maintains strong brand interest position in key markets: Chicago IL (28.0% brand interest, +3.7% growth), Grand Rapids-Kalamazoo-Battle Creek MI (46.0% brand interest, +2.2% growth), and Hartford & New Haven CT (39.0% brand interest, +2.6% growth)
T-Mobile maintains strong brand interest position in key markets: Austin TX (37.0% brand interest, +2.8% growth), Baltimore MD (40.0% brand interest, +2.6% growth), and Charlotte NC (33.0% brand interest, +3.1% growth)
AT&T maintains validated market dominance (>35% brand interest) across 53 key markets where it leads all competitors: Alexandria LA (56.0% brand interest, validated dominance), Atlanta GA (38.0% brand interest, validated dominance), and Birmingham AL (39.0% brand interest, validated dominance)
Verizon maintains validated market dominance (>35% brand interest) across 113 key markets where it leads all competitors: Albany-Schenectady-Troy NY (53.0% brand interest, validated dominance), Alpena MI (60.0% brand interest, validated dominance), and Baltimore MD (44.0% brand interest, validated dominance)