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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Verizon, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
13 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
9 DMAs
4 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
3 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
20 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
10 DMAs
1 State
|
|
Monitor & Maintain
|
All other markets
|
135 DMAs
45 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
19 DMAs
|
Brand Insights
Brand Insights reveal Verizon’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Verizon shows strong performance with 13.0% average growth across 51 markets (26.6% avg brand interest), with positive growth in 46 of 51 markets
Top performing markets for Verizon demonstrate exceptional results in Maine (+19.1% growth, 25.0% brand interest, +4.0% brand interest change), Indiana (+17.2% growth, 34.0% brand interest, +5.0% brand interest change), and Michigan (+16.0% growth, 29.0% brand interest, +4.0% brand interest change)
Verizon has 16 markets with high growth (>15%), 23 markets with moderate growth (5-15%), 9 stable markets (0-5%), and 3 declining markets
Notable high-growth markets for Verizon include Colorado (+25.0% growth, 20.0% brand interest), District of Columbia (+20.0% growth, 18.0% brand interest), and Idaho (+25.0% growth, 15.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Wireless Carriers industry.
For Verizon, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Verizon, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Verizon demonstrates category dominance with 13.0% average brand interest growth, showing exceptional performance in Colorado (+25.0%, 20.0% brand interest), District of Columbia (+20.0%, 18.0% brand interest), and Idaho (+25.0%, 15.0% brand interest)
In high-growth markets, Verizon maintains an average brand interest of 19.7% with consistent performance across 16 markets
AT&T shows strong momentum with 10.6% average brand interest growth across key markets: South Dakota (+50.0% growth, +7.0% brand interest), Montana (+40.0% growth, +8.0% brand interest), and North Dakota (+35.7% growth, +5.0% brand interest)
AT&T captured additional brand interest in 35 markets, averaging +4.1% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Verizon in the Wireless Carriers category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 35.0% | +2.9% | -5.4% |
| Oklahoma City OK | 631,839 | 46.0% | +9.5% | -14.8% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 27.0% | +3.9% | -20.6% |
| Louisville KY | 612,910 | 39.0% | +11.4% | -9.3% |
| New Orleans LA | 584,044 | 44.0% | +2.3% | -15.4% |
| Memphis TN | 547,706 | 50.0% | +13.6% | -7.4% |
| Ft. Myers-Naples FL | 525,402 | 21.0% | +5.0% | -30.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 42.0% | +10.5% | -4.6% |
Emerging Market
Smaller markets showing strong growth potential
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chico-Redding CA | 160,565 | 30.0% | +11.1% | +11.1% |
| Idaho Falls-Pocatello ID | 121,491 | 18.0% | +20.0% | +5.9% |
| Missoula MT | 110,645 | 18.0% | +28.6% | +12.5% |
| Billings, MT | 100,428 | 22.0% | +29.4% | +4.8% |
| Bend OR | 77,622 | 22.0% | +37.5% | +29.4% |
| Twin Falls ID | 62,110 | 19.0% | +26.7% | +5.6% |
| Casper-Riverton WY | 47,932 | 19.0% | +35.7% | +11.8% |
| Juneau AK | 22,882 | 80.0% | +27.0% | +17.7% |
Growth Opportunity
Mid-size markets with positive brand interest trends
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tucson (Sierra Vista) AZ | 416,976 | 18.0% | +28.6% | +12.5% |
| Spokane WA | 409,624 | 21.0% | +31.3% | +5.0% |
| Yakima-Pasco-Richland-Kennewick WA | 219,606 | 22.0% | +4.8% | +4.8% |
High Growth Priority
Large markets showing strong consistent growth
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 27.0% | +12.5% | -3.6% |
| Atlanta GA | 2,277,873 | 40.0% | +8.1% | -9.1% |
| Phoenix AZ | 1,818,040 | 17.0% | +21.4% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 17.0% | +13.3% | -5.6% |
| Detroit MI | 1,646,663 | 32.0% | +28.0% | -8.6% |
| Minneapolis-St. Paul MN | 1,563,558 | 16.0% | +14.3% | -20.0% |
| Denver CO | 1,523,659 | 20.0% | +17.7% | -4.8% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 31.0% | +10.7% | -3.1% |
Maintain & Optimize
Stable markets with consistent performance
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Sacramento-Stockton-Modesto CA | 1,276,768 | 33.0% | +6.5% | +0.0% |
| Las Vegas NV | 739,704 | 18.0% | +5.9% | -5.3% |
| Fresno-Visalia CA | 539,002 | 42.0% | +5.0% | +0.0% |
| Wilkes Barre-Scranton PA | 501,832 | 23.0% | +4.6% | +0.0% |
| Eugene OR | 213,214 | 19.0% | +5.6% | -5.0% |
| Bakersfield CA | 210,103 | 35.0% | +6.1% | -2.8% |
| Corpus Christi TX | 177,217 | 39.0% | +5.4% | -4.9% |
| Wausau-Rhinelander WI | 160,633 | 33.0% | +6.5% | -2.9% |
Monitor & Maintain
All other markets
135
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Norfolk-Portsmouth-Newport News VA | 656,362 | 13.0% | +0.0% | -38.1% |
| Albuquerque-Santa Fe NM | 612,638 | 17.0% | +21.4% | +0.0% |
| Providence RI-New Bedford MA | 564,315 | 14.0% | +16.7% | -30.0% |
| Buffalo NY | 537,294 | 17.0% | +13.3% | -22.7% |
| Richmond-Petersburg VA | 516,962 | 13.0% | +18.2% | -27.8% |
| Dayton OH | 418,047 | 30.0% | +15.4% | -14.3% |
| Honolulu HI | 411,655 | 21.0% | +16.7% | +0.0% |
| Des Moines-Ames IA | 401,464 | 13.0% | +18.2% | -13.3% |
Turnaround Priority
Markets requiring immediate attention and improvement
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 15.0% | +0.0% | -25.0% |
| Chicago IL | 3,081,097 | 29.0% | +0.0% | -25.6% |
| Philadelphia PA | 2,642,616 | 17.0% | +6.3% | -10.5% |
| Dallas-Ft. Worth TX | 2,585,309 | 44.0% | -2.2% | -13.7% |
| Houston TX | 2,266,381 | 37.0% | +5.7% | -14.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 16.0% | +0.0% | -20.0% |
| Boston MA-Manchester NH | 2,206,762 | 16.0% | +6.7% | -38.5% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 20.0% | +5.3% | -23.1% |
Brand Insights
Brand Insights for Verizon in the Wireless Carriers category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Verizon shows strong performance with 10.9% average growth across 207 markets (29.5% avg brand interest), with positive growth in 172 of 207 markets
Top performing markets for Verizon demonstrate exceptional results in Toledo OH (+42.1% growth, 27.0% brand interest, +8.0% brand interest change), Flint-Saginaw-Bay City MI (+30.0% growth, 26.0% brand interest, +6.0% brand interest change), and Green Bay-Appleton WI (+29.2% growth, 31.0% brand interest, +7.0% brand interest change)
Verizon has 58 markets with high growth (>15%), 95 markets with moderate growth (5-15%), 36 stable markets (0-5%), and 18 declining markets
Notable high-growth markets for Verizon include Albuquerque-Santa Fe NM (+21.4% growth, 17.0% brand interest), Bend OR (+37.5% growth, 22.0% brand interest), and Billings, MT (+29.4% growth, 22.0% brand interest)
Verizon maintains strong brand interest positions in key markets: Dallas-Ft. Worth TX (44.0% brand interest, -1.0% change), Ft. Smith-Fayetteville-Springdale-Rogers AR (41.0% brand interest, -3.0% change), and Gainesville FL (30.0% brand interest, -2.0% change)
Verizon shows positive brand interest momentum in 172 markets, notably in Albuquerque-Santa Fe NM (+3.0% brand interest), Bend OR (+6.0% brand interest), Billings, MT (+5.0% brand interest)
Verizon demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bend OR (+37.5% growth, +6.0% gain, 22.0% current brand interest), Billings, MT (+29.4% growth, +5.0% gain, 22.0% current brand interest), and Champaign & Springfield-Decatur IL (+23.1% growth, +6.0% gain, 32.0% current brand interest)
Verizon successfully defends strong market positions while maintaining brand interest growth in Champaign & Springfield-Decatur IL (maintained 32.0% brand interest, +23.1% growth), Chattanooga TN (maintained 29.0% brand interest, +26.1% growth), and Columbia-Jefferson City MO (maintained 41.0% brand interest, +17.1% growth)
In large markets, Verizon shows strong growth with notable brand interest: Dallas-Ft. Worth TX (-2.2% decline, 44.0% brand interest) and Denver CO (+17.6% growth, 20.0% brand interest)
In medium markets, Verizon shows strong growth with moderate brand interest: Harrisburg-Lancaster-Lebanon-York PA (-9.5% decline, 19.0% brand interest) and Albuquerque-Santa Fe NM (+21.4% growth, 17.0% brand interest)
In small markets, Verizon shows strong growth with notable brand interest: Alpena MI (-9.5% decline, 19.0% brand interest) and Charlottesville VA (-5.6% decline, 17.0% brand interest)
Verizon maintains consistent performance with steady growth and stable brand interest across 36% of markets, exemplified by Johnstown-Altoona PA (+15.0% growth, +3.0% brand interest), Albany GA (+8.0% growth, +2.0% brand interest), and Albany-Schenectady-Troy NY (+5.3% growth, +1.0% brand interest)
Verizon maintains dominant market position with >35% brand interest in key markets: Dallas-Ft. Worth TX (44.0% brand interest, -2.2% change) and Ft. Smith-Fayetteville-Springdale-Rogers AR (41.0% brand interest, -6.8% change)
Verizon achieves significant brand interest gains in Bend OR (+6.0% brand interest growth, now at 22.0%) and Billings, MT (+5.0% brand interest growth, now at 22.0%)
Verizon shows accelerating brand interest growth in Albuquerque-Santa Fe NM (+21.4% growth, 17.0% brand interest) and Bend OR (+37.5% growth, 22.0% brand interest)
Verizon demonstrates emerging brand interest strength in Albuquerque-Santa Fe NM (+21.4% growth, 17.0% brand interest) and Boise ID (+15.4% growth, 15.0% brand interest)
Competitive Insights
Competitive Insights showcase how Verizon performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Verizon can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Verizon can focus its competitive strategy.
AT&T demonstrates category dominance with 11.0% average brand interest growth, showing exceptional performance in Alpena MI (+23.1%, 16.0% brand interest), Anchorage AK (+22.2%, 11.0% brand interest), and Bangor ME (+23.1%, 32.0% brand interest)
In high-growth markets, AT&T maintains an average brand interest of 30.5% with consistent performance across 64 markets
AT&T shows strong momentum with 11.0% average brand interest growth across key markets: Fairbanks AK (+66.7% growth, +6.0% brand interest), Lafayette IN (+64.5% growth, +20.0% brand interest), and Sioux Falls(Mitchell) SD (+53.9% growth, +7.0% brand interest)
AT&T captured additional brand interest in 133 markets, averaging +4.4% brand interest growth in key growth markets
Verizon shows strong momentum with 10.9% average brand interest growth across key markets: Ottumwa IA-Kirksville MO (+58.3% growth, +7.0% brand interest), Lincoln & Hastings-Kearney NE (+57.1% growth, +4.0% brand interest), and Fargo-Valley City ND (+50.0% growth, +6.0% brand interest)
Verizon captured additional brand interest in 149 markets, averaging +3.5% brand interest growth in key growth markets
AT&T maintains market dominance with an average 37.4% brand interest across key markets: Bangor ME (32.0% brand interest, +23.1% growth), Boise ID (42.0% brand interest, +23.5% growth), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (42.0% brand interest, +27.3% growth)
Verizon maintains market dominance with an average 40.9% brand interest across key markets: Champaign & Springfield-Decatur IL (32.0% brand interest, +23.1% growth), Columbia-Jefferson City MO (41.0% brand interest, +17.1% growth), and Detroit MI (32.0% brand interest, +28.0% growth)
T-Mobile maintains market dominance with an average 52.8% brand interest across key markets: Hattiesburg-Laurel MS (35.0% brand interest, +2.9% growth), New York NY (49.0% brand interest, +2.1% growth), and Panama City FL (41.0% brand interest, +2.5% growth)
Verizon dominates in 102 of 190 key battleground markets against AT&T, notably in Albany GA (27.0% vs 27.0% brand interest), Atlanta GA (34.0% vs 40.0% brand interest), and Austin TX (38.0% vs 42.0% brand interest)
AT&T dominates in 188 of 203 key battleground markets against T-Mobile, notably in Albany GA (27.0% vs 46.0% brand interest), Atlanta GA (34.0% vs 26.0% brand interest), and Austin TX (38.0% vs 20.0% brand interest)
Verizon dominates in 189 of 205 key battleground markets against T-Mobile, notably in Alpena MI (19.0% vs 65.0% brand interest), Charlottesville VA (17.0% vs 48.0% brand interest), and Columbia SC (26.0% vs 48.0% brand interest)
AT&T successfully defends market leadership positions while maintaining brand interest growth in Bangor ME (maintained 32.0% brand interest, +23.1% growth), Boise ID (maintained 42.0% brand interest, +23.5% growth), and Butte-Bozeman MT (maintained 28.0% brand interest, +33.3% growth)
Verizon successfully defends market leadership positions while maintaining brand interest growth in Champaign & Springfield-Decatur IL (maintained 32.0% brand interest, +23.1% growth), Chattanooga TN (maintained 29.0% brand interest, +26.1% growth), and Columbia-Jefferson City MO (maintained 41.0% brand interest, +17.1% growth)
T-Mobile successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 46.0% brand interest, +0.0% decline), Buffalo NY (maintained 55.0% brand interest, +0.0% decline), and Ft. Myers-Naples FL (maintained 42.0% brand interest, +0.0% decline)
Verizon emerges as competitive challenger to AT&T with superior brand interest growth rates in Albuquerque-Santa Fe NM (+21.4% vs +14.6% growth), Bend OR (+37.5% vs +8.7% growth), and Casper-Riverton WY (+35.7% vs +9.5% growth)