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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Verizon, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
13 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
21 DMAs
8 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
15 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
28 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
3 DMAs
|
|
Monitor & Maintain
|
All other markets
|
130 DMAs
42 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
1 DMA
|
Brand Insights
Brand Insights reveal Verizon’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Verizon shows challenging performance with -34.3% average growth across 51 markets (24.2% avg brand interest), with positive growth in 12 of 51 markets
Top performing markets for Verizon demonstrate exceptional results in Mississippi (+161.9% growth, 55.0% brand interest, +34.0% brand interest change), Oklahoma (+87.0% growth, 43.0% brand interest, +20.0% brand interest change), and Louisiana (+81.5% growth, 49.0% brand interest, +22.0% brand interest change)
Verizon has 7 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 2 stable markets (0-5%), and 39 declining markets
Notable high-growth markets for Verizon include Alaska (+52.8% growth, 55.0% brand interest), Arkansas (+25.7% growth, 44.0% brand interest), and Louisiana (+81.5% growth, 49.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Wireless Carriers industry.
For Verizon, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Verizon, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
AT&T leads category performance with 66.1% average brand interest growth, particularly strong in Arizona (+150.0%, 35.0% brand interest), California (+40.7%, 38.0% brand interest), and Colorado (+105.6%, 37.0% brand interest)
In high-growth markets, AT&T maintains an average brand interest of 35.8% with consistent performance across 31 markets
AT&T shows strong momentum with 66.1% average brand interest growth across key markets: Washington (+242.9% growth, +34.0% brand interest), Iowa (+233.3% growth, +21.0% brand interest), and Utah (+220.0% growth, +33.0% brand interest)
AT&T captured additional brand interest in 35 markets, averaging +16.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Verizon in the Wireless Carriers category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Detroit MI | 1,704,780 | 25.0% | -39.0% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 28.0% | -37.8% | +3.7% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 31.0% | -18.4% | +3.3% |
| Indianapolis IN | 1,062,406 | 32.0% | -25.6% | +0.0% |
| San Diego CA | 974,169 | 31.0% | -8.8% | +10.7% |
| Kansas City MO | 897,204 | 25.0% | -19.4% | +8.7% |
| Hartford & New Haven CT | 892,461 | 24.0% | -36.8% | +9.1% |
| Milwaukee WI | 792,176 | 34.0% | -8.1% | -2.9% |
Emerging Market
Smaller markets showing strong growth potential
21
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Corpus Christi TX | 183,471 | 37.0% | +105.6% | +12.1% |
| Columbus-Tupelo-West Point MS | 165,898 | 52.0% | +116.7% | +6.1% |
| Monroe LA-El Dorado AR | 153,067 | 48.0% | +71.4% | +6.7% |
| Lubbock TX | 150,876 | 37.0% | +23.3% | +8.8% |
| Biloxi-Gulfport MS | 124,318 | 48.0% | +92.0% | +9.1% |
| Sherman TX-Ada OK | 118,158 | 43.0% | +79.2% | +4.9% |
| Bluefield-Beckley-Oak Hill WV | 106,269 | 33.0% | +26.9% | +17.9% |
| Abilene-Sweetwater TX | 101,957 | 44.0% | +63.0% | +12.8% |
Growth Opportunity
Mid-size markets with positive brand interest trends
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 42.0% | +110.0% | +5.0% |
| New Orleans LA | 604,657 | 43.0% | +53.6% | +10.3% |
| Fresno-Visalia CA | 558,026 | 40.0% | +25.0% | +17.7% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 38.0% | +18.8% | +8.6% |
| Little Rock-Pine Bluff AR | 507,874 | 45.0% | +32.4% | +12.5% |
| Tulsa OK | 478,465 | 44.0% | +91.3% | +10.0% |
| Lexington KY | 449,592 | 38.0% | +5.6% | +2.7% |
| Charleston-Huntington WV | 376,332 | 33.0% | +6.5% | +10.0% |
High Growth Priority
Large markets showing strong consistent growth
28
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 15.0% | -68.8% | +25.0% |
| Los Angeles CA | 5,137,519 | 24.0% | -29.4% | +14.3% |
| Chicago IL | 3,189,842 | 29.0% | -9.4% | +16.0% |
| Philadelphia PA | 2,735,885 | 16.0% | -66.0% | +14.3% |
| Dallas-Ft. Worth TX | 2,676,555 | 45.0% | +114.3% | +15.4% |
| Atlanta GA | 2,358,268 | 37.0% | +37.0% | +8.8% |
| Houston TX | 2,346,370 | 35.0% | +40.0% | +6.1% |
| Washington DC (Hagerstown MD) | 2,303,268 | 16.0% | -67.4% | +14.3% |
Maintain & Optimize
Stable markets with consistent performance
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,282,025 | 34.0% | +3.0% | +6.3% |
| Louisville KY | 634,542 | 35.0% | +2.9% | +2.9% |
| Wichita Falls TX & Lawton OK | 136,919 | 33.0% | +3.1% | +6.5% |
Monitor & Maintain
All other markets
130
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Phoenix AZ | 1,882,206 | 14.0% | -73.1% | +0.0% |
| Minneapolis-St. Paul MN | 1,618,742 | 14.0% | -70.8% | +7.7% |
| Pittsburgh PA | 1,033,947 | 16.0% | -73.3% | +6.7% |
| Salt Lake City UT | 1,010,346 | 15.0% | -65.9% | +0.0% |
| Albuquerque-Santa Fe NM | 634,260 | 14.0% | -69.6% | +7.7% |
| Providence RI-New Bedford MA | 584,232 | 12.0% | -75.5% | +20.0% |
| Memphis TN | 567,037 | 44.0% | +91.3% | +0.0% |
| Buffalo NY | 556,257 | 15.0% | -73.2% | +25.0% |
Turnaround Priority
Markets requiring immediate attention and improvement
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,862,467 | 15.0% | -55.9% | -51.6% |
Brand Insights
Brand Insights for Verizon in the Wireless Carriers category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Verizon shows challenging performance with -21.4% average growth across 210 markets (26.8% avg brand interest), with positive growth in 57 of 210 markets
Top performing markets for Verizon demonstrate exceptional results in Victoria TX (+246.2% growth, 45.0% brand interest, +32.0% brand interest change), Lake Charles LA (+173.7% growth, 52.0% brand interest, +33.0% brand interest change), and Jackson MS (+171.4% growth, 57.0% brand interest, +36.0% brand interest change)
Verizon has 47 markets with high growth (>15%), 6 markets with moderate growth (5-15%), 6 stable markets (0-5%), and 151 declining markets
Notable high-growth markets for Verizon include Abilene-Sweetwater TX (+63.0% growth, 44.0% brand interest), Alexandria LA (+136.4% growth, 52.0% brand interest), and Anchorage AK (+48.6% growth, 55.0% brand interest)
Verizon maintains strong brand interest positions in key markets: Beaumont-Port Arthur TX (31.0% brand interest, -6.0% change), Charleston SC (31.0% brand interest, -3.0% change), and Charlotte NC (33.0% brand interest, -3.0% change)
Verizon shows positive brand interest momentum in 57 markets, notably in Abilene-Sweetwater TX (+17.0% brand interest), Alexandria LA (+30.0% brand interest), Anchorage AK (+18.0% brand interest)
Verizon demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+63.0% growth, +17.0% gain, 44.0% current brand interest), Alexandria LA (+136.4% growth, +30.0% gain, 52.0% current brand interest), and Anchorage AK (+48.6% growth, +18.0% gain, 55.0% current brand interest)
Verizon successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 44.0% brand interest, +63.0% growth), Alexandria LA (maintained 52.0% brand interest, +136.4% growth), and Anchorage AK (maintained 55.0% brand interest, +48.6% growth)
In large markets, Verizon shows significant decline with notable brand interest: Baltimore MD (-70.8% decline, 14.0% brand interest) and Boston MA-Manchester NH (-69.4% decline, 15.0% brand interest)
In medium markets, Verizon shows significant decline with notable brand interest: Albany-Schenectady-Troy NY (-66.7% decline, 19.0% brand interest) and Albuquerque-Santa Fe NM (-69.6% decline, 14.0% brand interest)
In small markets, Verizon shows significant decline with notable brand interest: Albany GA (-49.0% decline, 25.0% brand interest) and Alpena MI (-70.4% decline, 21.0% brand interest)
Verizon maintains dominant market position with >35% brand interest in key markets: Duluth MN-Superior WI (36.0% brand interest, -16.3% change) and Jackson TN (36.0% brand interest, -7.7% change)
Verizon achieves significant brand interest gains in Abilene-Sweetwater TX (+17.0% brand interest growth, now at 44.0%) and Alexandria LA (+30.0% brand interest growth, now at 52.0%)
Verizon shows accelerating brand interest growth in Abilene-Sweetwater TX (+63.0% growth, 44.0% brand interest) and Alexandria LA (+136.4% growth, 52.0% brand interest)
Verizon maintains stable brand interest performance in mature markets: Bakersfield CA (+3.1% growth, 33.0% brand interest) and Bowling Green KY (+0.0% decline, 39.0% brand interest)
Verizon faces growth challenges in historically strong markets: Augusta GA (-40.0% decline, 27.0% brand interest) and Beaumont-Port Arthur TX (-16.2% decline, 31.0% brand interest)
Competitive Insights
Competitive Insights showcase how Verizon performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Verizon can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Verizon can focus its competitive strategy.
T-Mobile leads category performance with 66.5% average brand interest growth, particularly strong in Albany GA (+76.9%, 46.0% brand interest), Albany-Schenectady-Troy NY (+147.8%, 57.0% brand interest), and Alpena MI (+560.0%, 66.0% brand interest)
In high-growth markets, T-Mobile maintains an average brand interest of 50.4% with consistent performance across 136 markets
AT&T shows strong momentum with 36.5% average brand interest growth across key markets: Ottumwa IA-Kirksville MO (+355.6% growth, +32.0% brand interest), Seattle-Tacoma WA (+300.0% growth, +39.0% brand interest), and Harrisonburg VA (+238.5% growth, +31.0% brand interest)
AT&T captured additional brand interest in 122 markets, averaging +12.7% brand interest growth in key growth markets
T-Mobile shows strong momentum with 66.5% average brand interest growth across key markets: North Platte NE (+730.0% growth, +73.0% brand interest), Alpena MI (+560.0% growth, +56.0% brand interest), and Marquette MI (+500.0% growth, +55.0% brand interest)
T-Mobile captured additional brand interest in 155 markets, averaging +21.4% brand interest growth in key growth markets
AT&T maintains market dominance with an average 37.7% brand interest across key markets: Albuquerque-Santa Fe NM (41.0% brand interest, +192.9% growth), Augusta GA (31.0% brand interest, +19.2% growth), and Baltimore MD (38.0% brand interest, +171.4% growth)
Verizon maintains market dominance with an average 41.9% brand interest across key markets: Abilene-Sweetwater TX (44.0% brand interest, +63.0% growth), Alexandria LA (52.0% brand interest, +136.4% growth), and Anchorage AK (55.0% brand interest, +48.6% growth)
T-Mobile maintains market dominance with an average 49.3% brand interest across key markets: Albany GA (46.0% brand interest, +76.9% growth), Albany-Schenectady-Troy NY (57.0% brand interest, +147.8% growth), and Alpena MI (66.0% brand interest, +560.0% growth)
AT&T dominates in 143 of 204 key battleground markets against Verizon, notably in Abilene-Sweetwater TX (29.0% vs 44.0% brand interest), Alexandria LA (25.0% vs 52.0% brand interest), and Alpena MI (13.0% vs 21.0% brand interest)
T-Mobile dominates in 124 of 206 key battleground markets against AT&T, notably in Abilene-Sweetwater TX (29.0% vs 27.0% brand interest), Alexandria LA (25.0% vs 23.0% brand interest), and Alpena MI (13.0% vs 66.0% brand interest)
T-Mobile dominates in 157 of 207 key battleground markets against Verizon, notably in Albany GA (25.0% vs 46.0% brand interest), Albany-Schenectady-Troy NY (19.0% vs 57.0% brand interest), and Albuquerque-Santa Fe NM (14.0% vs 45.0% brand interest)
AT&T successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 29.0% brand interest, +16.0% growth), Albuquerque-Santa Fe NM (maintained 41.0% brand interest, +192.9% growth), and Augusta GA (maintained 31.0% brand interest, +19.2% growth)
Verizon successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 44.0% brand interest, +63.0% growth), Alexandria LA (maintained 52.0% brand interest, +136.4% growth), and Anchorage AK (maintained 55.0% brand interest, +48.6% growth)
T-Mobile successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 46.0% brand interest, +76.9% growth), Albany-Schenectady-Troy NY (maintained 57.0% brand interest, +147.8% growth), and Alpena MI (maintained 66.0% brand interest, +560.0% growth)
Verizon emerges as competitive challenger to AT&T with superior brand interest growth rates in Clarksburg-Weston WV (+54.5% vs +33.3% growth), Columbia-Jefferson City MO (+20.7% vs -5.3% growth), and Corpus Christi TX (+105.6% vs +22.2% growth)