Integrate Target's brand intelligence and Insights into your brand strategy
Request for more information about available brand intelligence solutions and insights from BrandStack
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack?
BrandStack is a brand intelligence company used by some of the top global brands to integrate our unique brand intelligence solutions into their cross-channel brand marketing channels (Search, Social, Video, Display, TV, Email, Audio and more).
For Target, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 306 Top Market Areas (TMAs), 306 Opportunity Market Areas (OMAs), 0 Competitive Marketing Areas (CMAs) and Target specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Target below and see how your teams and campaigns can benefit from it.
For Target, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 306 Top Market Areas (TMAs), 306 Opportunity Market Areas (OMAs), 0 Competitive Marketing Areas (CMAs) and Target specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Target below and see how your teams and campaigns can benefit from it.
Target and Retail
Top Market Areas (TMAs)
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Target has 306 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Target has 306 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| United States | Plymouth, Eden Prairie, Brooklyn Park, Eagan, South Gate |
| Alabama | Hartford, West Blocton, Section, Trussville, Priceville, Vance, Webb, Homewood |
| Alaska | Big Lake, Knik River, Meadow Lakes, Knik-Fairview, Palmer |
| Arizona | Whetstone, Fountain Hills, Valencia West, Queen Creek, Sierra Vista, Sun Lakes, Sierra Vista Southeast, Goodyear |
| Arkansas | Bono, Conway, Landmark, Lake City, Cave Springs, Perryville, Prescott, Bryant |
Opportunity Market Areas (OMAs)
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Target has 306 areas for Q2 2023.
BrandStack algorithms indicate Target has 306 areas for Q2 2023.
| Region | Markets |
|---|---|
| United States | Victorville, Spring Hill, Beaverton, Buford, Bowling Green |
| Alabama | Laceys Spring, Moundville, Trinity, Orange Beach, Eutaw, Newton, Grant, Taylor |
| Alaska | Bethel, Ester, Fairbanks, Juneau, College |
| Arizona | Paulden, Gilbert, Somerton, Tolleson, Tucson, Bisbee, Avra Valley, Sells |
| Arkansas | Oppelo, Prairie Creek, Harrisburg, Corning, Mulberry, Paris, Atkins, Greenbrier |
Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Target, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Target.
For Target, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Target.
|
Target saw high brand interest in Wyoming especially in Warren Air Force Base, Jackson, Torrington, South Park, Teton Village, Wheatland, Fox Farm-College and Glenrock. Overall, these regions saw 77.22% more brand interest than the overall Wyoming region.
77.22
|
|
Target saw relatively higher brand interest in Big Lake, Knik River, Meadow Lakes, Knik-Fairview and Palmer across Alaska - specifically 72.81% more brand interest than the overall Alaska region.
72.81
|
|
Target saw 72.08% more brand interest in these areas (Harwood, Steele, Hillsboro, Hazen, Grafton, Grand Forks, Wyndmere and Fargo) compared to the overall North Dakota region.
72.08
|
|
Target saw 66.87% more brand interest in these areas (Gladbrook, Fairfax, Elkhart, Walford, Traer, Moville, Waterloo and Mason City) compared to the overall Iowa region.
66.87
|
Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Target, we generated benchmarked insights across competitive brands in the Retail vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Target, we generated benchmarked insights across competitive brands in the Retail vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
Top Market Areas (TMAs) Entire List
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Target has 306 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Target has 306 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| United States | Plymouth, Eden Prairie, Brooklyn Park, Eagan, South Gate |
| Alabama | Hartford, West Blocton, Section, Trussville, Priceville, Vance, Webb, Homewood |
| Alaska | Big Lake, Knik River, Meadow Lakes, Knik-Fairview, Palmer |
| Arizona | Whetstone, Fountain Hills, Valencia West, Queen Creek, Sierra Vista, Sun Lakes, Sierra Vista Southeast, Goodyear |
| Arkansas | Bono, Conway, Landmark, Lake City, Cave Springs, Perryville, Prescott, Bryant |
| California | Moss Landing, Hollister, Moorpark, Seaside, Tulare, South Gate, Rohnert Park, Daly City |
| Colorado | Silverthorne, Cascade-Chipita Park, Deer Trail, Genesee, Lone Tree, Sheridan, Windsor, Brighton |
| Connecticut | Ansonia, Bozrah, Derby, Salem, Wolcott, Killingly, Somers, Seymour |
| Delaware | Claymont, Newport, Edgemoor, Pike Creek, Felton, Woodside East, Kent Acres, Wilmington |
| Florida | Davenport, Leisure City, West Vero Corridor, Campbell, Winter Garden, Greater Northdale, Villas, Ferry Pass |
| Georgia | Flowery Branch, Bethlehem, Bowdon, North Druid Hills, Austell, Dock Junction, Brunswick, Darien |
| Hawaii | Honalo, Halawa, Hilo, Captain Cook, Orchidlands Estates, Hawaiian Acres, Paia, Wahiawa |
| Idaho | Dalton Gardens, Filer, Ammon, Twin Falls, Shelley, Hayden, Kimberly, Garden City |
| Illinois | Bedford Park, Warrenville, Berkeley, Pingree Grove, Rosemont, Broadview, Brookfield, Niles |
| Indiana | Meridian Hills, Abee, Millersburg, Greenville, Boone Grove, Lowell, Cedar Lake, Saint John |
| Iowa | Gladbrook, Fairfax, Elkhart, Walford, Traer, Moville, Waterloo, Mason City |
| Kansas | Sublette, Overbrook, Basehor, Carbondale, Mission, Prairie Village, Garden City, Shawnee |
| Kentucky | Silver Grove, Southgate, Oakland, Newport, Pewee Valley, Hurstbourne, Middletown, Loretto |
| Louisiana | Dulac, Mathews, Waggaman, Breaux Bridge, Inniswold, Carencro, Henderson, Madisonville |
| Maine | Whitefield, Veazie, Wiscasset, Litchfield, Auburn, Hollis, South Portland, Sabattus |
| Maryland | Coral Hills, La Plata, Stevensville, Waldorf, Halfway, Perryman, Saint Michaels, Great Mills |
| Massachusetts | Plainville, Marion, Abington, Swansea, Seekonk, Berlin, Hadley, North Attleborough |
| Michigan | Armada, Fort Gratiot Township, Woodhaven, Franklin, Fenton, Dearborn Heights, Washington, York charter Township |
| Minnesota | Saint Bonifacius, Howard Lake, Norwood Young America, Waconia, Chaska, Dundas, Medina, Rogers |
| Mississippi | Horn Lake, Olive Branch, West Hattiesburg, Seminary, Latimer, Saint Martin, Flowood, Sumrall |
| Missouri | Airport Drive, Lemay, Brentwood, Lake Saint Louis, Lone Jack, Osage Beach, Cottleville, New Haven |
| Montana | Helena Valley Northwest, Sand Coulee, Malmstrom Air Force Base, Billings, West Glendive, Lockwood, Orchard Homes, Helena Valley Southeast |
| Nebraska | Tilden, Bayard, Kimball, Atkinson, Offutt Air Force Base |
| Nevada | Genoa, Indian Hills, Summerlin South, Enterprise, Gardnerville, North Las Vegas, Silver Springs, Mount Charleston |
| New Hampshire | Greenland, East Kingston, Loudon, Somersworth, Bedford, Auburn, Newbury, Swanzey |
| New Jersey | East Hanover, Voorhees Township, Delran, Hainesport, Clark, Waterford, Watchung, Stratford |
| New Mexico | Pecos, Las Cruces, Roswell, Carnuel, Farmington, Sunland Park, Radium Springs, Mesquite |
| New York | Big Flats Airport, Sayville, Scotia, South Huntington, Medford, East Glenville, Copiague, East Farmingdale |
| North Carolina | Pumpkin Center, Youngsville, Apex, Stokesdale, Mineral Springs, Knightdale, Kings Grant, Wesley Chapel |
| North Dakota | Harwood, Steele, Hillsboro, Hazen, Grafton, Grand Forks, Wyndmere, Fargo |
| Ohio | South Lebanon, Pepper Pike, Pigeon Creek, Perry Heights, Streetsboro, Vermilion, Fairview Park, Groesbeck |
| Oklahoma | Yukon, Sperry, Midwest City, Moore, Edmond |
| Oregon | Sublimity, Cornelius, Wilsonville, Keizer, Tualatin, Hayesville, Marion, West Haven-Sylvan |
| Pennsylvania | Muncy, Munhall, Paxtonia, Wyomissing, Laureldale, Catasauqua, Gibsonia, Lebanon |
| Rhode Island | Smithfield, North Providence, Lincoln, Glocester, Johnston, Warwick, Cumberland, Cranston |
| South Carolina | Fort Lawn, Windsor, New Ellenton, Jefferson, Landrum, Pageland, Latta, Heath Springs |
| South Dakota | Salem, Beresford, Redfield, Clear Lake, Green Valley |
| Tennessee | Pegram, Hopewell, Rural Hill, Walnut Hill, Ethridge, Watertown, Middle Valley, Germantown |
| Texas | Edgecliff Village, Watauga, Euless, Harlingen, Weslaco, Mountain City, Wylie, Manchaca |
| Utah | Riverdale, Perry, Cottonwood Heights, Santa Clara, Vineyard, Magna, Taylorsville, Farmington |
| Vermont | Wilmington, Underhill, Vernon, Hartford, West Haven |
| Virginia | Edinburg, Disputanta, Stuarts Draft, Mechanicsville, Christiansburg, Middletown, Waynesboro, Timberville |
| Washington | Castle Rock, Rainier, Town and Country, Gig Harbor, Bonney Lake, Tukwila, Kamilche, Prairie Ridge |
| West Virginia | Valley Grove, Granville, Barboursville, Inwood, Cheat Lake, Shinnston, Martinsburg, Sissonville |
| Wisconsin | North Hudson, North Prairie, Hudson, Windsor, Weston, Rothschild, Roberts, Onalaska |
| Wyoming | Warren Air Force Base, Jackson, Torrington, South Park, Teton Village, Wheatland, Fox Farm-College, Glenrock |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Top Market Areas (TMA) list. If you are not sure who Target's CSM is, reach out to us and we will connect you with them.
Opportunity Market Areas (OMAs) Entire List
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Target has 306 areas for Q2 2023.
BrandStack algorithms indicate Target has 306 areas for Q2 2023.
| Region | Markets |
|---|---|
| United States | Victorville, Spring Hill, Beaverton, Buford, Bowling Green |
| Alabama | Laceys Spring, Moundville, Trinity, Orange Beach, Eutaw, Newton, Grant, Taylor |
| Alaska | Bethel, Ester, Fairbanks, Juneau, College |
| Arizona | Paulden, Gilbert, Somerton, Tolleson, Tucson, Bisbee, Avra Valley, Sells |
| Arkansas | Oppelo, Prairie Creek, Harrisburg, Corning, Mulberry, Paris, Atkins, Greenbrier |
| California | Hesperia, Lake Forest, Cerritos, Eureka, Rancho Cucamonga, Clovis, Culver City, Arden-Arcade |
| Colorado | Stonegate, Severance, Westminster, El Jebel, Kersey, Peyton, Ponderosa Park, Platteville |
| Connecticut | East Lyme, Harwinton, Bolton, Chaplin, Hampton, Sterling, Morris, Roxbury |
| Delaware | Georgetown, Millsboro, Lewes, Rising Sun-Lebanon, Ellendale, Delmar, Highland Acres, Greenwood |
| Florida | Trinity, Pinecrest, Lake Butler, Palm Bay, Vero Beach South, The Hammocks, North Fort Myers, Ensley |
| Georgia | Cumming, Smyrna, Suwanee, North Decatur, Valdosta, Hahira, Norcross, Wilmington Island |
| Hawaii | Hawi, Hawaiian Beaches, Waikapu, Mu0101kaha, Mokuleia, Lanai City, Mountain View, Volcano |
| Idaho | Meridian, Buhl, Moscow, Emmett, Jerome, Rigby, Burley, Ketchum |
| Illinois | Cicero, Northlake, South Elgin, West Dundee, Norridge, Joliet, Schaumburg, Lake Bluff |
| Indiana | Coatesville, Sellersburg, Portland, Milford, Batesville, West Lebanon, Brownstown, Kouts |
| Iowa | Saylorville, West Des Moines, Lawton, Winthrop, Huxley, Pocahontas, La Porte City, Bondurant |
| Kansas | Minneapolis, Lenexa, Leawood, Derby, Paola, Haysville, Council Grove, Andale |
| Kentucky | Erlanger, Masonville, Burlington, Brandenburg, Louisville, New Haven, Summit, Annville |
| Louisiana | Welsh, Tangipahoa, Broussard, Youngsville, Morgan City, Berwick, Cut Off, Jean Lafitte |
| Maine | Augusta, Norridgewock, Ogunquit, Limerick, Harpswell, West Gardiner, Mechanic Falls, Corinth |
| Maryland | Delmar, Marlow Heights, Abingdon, Joint Base Andrews, Adelphi, Forest Hill, Calvert Beach-Long Beach, Hughesville |
| Massachusetts | Canton, Malden, Hanson, Billerica, Holliston, Rehoboth, Yarmouth, Freetown |
| Michigan | Southgate, Troy, Port Huron charter Township, Lambertville, Flat Rock, Huntington Woods, Whitmore Lake, Grand Blanc Township |
| Minnesota | Farmington, Oronoco, Mendota Heights, Lester Prairie, Wilton, La Crescent, Lindstrom, Goodview |
| Mississippi | Poplarville, Lumberton, Purvis, Lynchburg, Lyman, Lucedale, Wesson, Gulf Park Estates |
| Missouri | Town and Country, Richmond Heights, Moscow Mills, Savannah, Wright City, Saint Ann, Country Club, Gower |
| Montana | Evergreen, Kalispell, Livingston, Montana City, Four Corners, Clancy, Lolo, Laurel |
| Nebraska | Omaha, Utica, Ashland, Fort Calhoun, Bridgeport |
| Nevada | Incline Village, Fallon, Johnson Lane, Mesquite, Pahrump, Elko, New Washoe City, Fernley |
| New Hampshire | Enfield, Nottingham, Candia, Boscawen, Rollinsford, Greenfield, Dunbarton, Lincoln |
| New Jersey | Barrington, Howell, Kearny, Cresskill, Hasbrouck Heights, Ocean Township, Washington Township, Little Egg Harbor Township |
| New Mexico | Kirtland, University Park, Corrales, Dexter, Shiprock, Cannon Air Force Base, Chaparral, Truth or Consequences |
| New York | Amsterdam, West Islip, Oakdale, Harris Hill, Cicero, East Syracuse, Hurley, Fairview |
| North Carolina | Weddington, Richlands, Creedmoor, Kings Mountain, Cramerton, Royal Pines, China Grove, Oak Ridge |
| North Dakota | Casselton, Wahpeton, Horace, Valley City, Jamestown, Watford City, Dickinson, Williston |
| Ohio | Barberton, University Heights, Poland, Olmsted Falls, Powell, Westlake, Hunting Valley, Day Heights |
| Oklahoma | Tulsa, Oklahoma City, Jones, Marietta, Madill |
| Oregon | Gresham, Deschutes River Woods, Brownsville, Phoenix, Veneta, Silverton, Four Corners, Jacksonville |
| Pennsylvania | Saylorsburg, Royersford, Abington, Leith-Hatfield, Trexlertown, North Versailles, South Pottstown, Wilkinsburg |
| Rhode Island | Jamestown, Portsmouth, Richmond, Westerly, Newport, North Kingstown, Central Falls, South Kingstown |
| South Carolina | Charleston, Northlake, Campobello, Lesslie, Ridgeway, Belton, Elgin, Arial |
| South Dakota | Sioux Falls, Rapid City, Harrisburg, Sisseton, Canton |
| Tennessee | East Brainerd, Oak Grove, Knoxville, Henderson, Rockford, Charleston, Memphis, Jasper |
| Texas | San Benito, Brownsville, Laredo, La Marque, Fairview, Hockley, Balch Springs, Port Lavaca |
| Utah | Hill Air Force Base, South Weber, Morgan, Washington Terrace, Ivins, Layton, Tremonton, Salem |
| Vermont | Thetford, Saint Albans Town, Charlotte, Town of Rockingham, Castleton |
| Virginia | Crozet, Chantilly, Montvale, Chesterfield, Amherst, Sherando, Dumfries, Yorkshire |
| Washington | Winlock, Hobart, Burlington, Finley, Allyn-Grapeview, Nine Mile Falls, Walnut Grove, McCleary |
| West Virginia | Tornado, Ona, South Charleston, Vienna, Pinch, Salem, New Cumberland, Wellsburg |
| Wisconsin | Hobart, Ashwaubenon, Forestville, Blue Mounds, Port Washington, Kohler, Luxemburg, Cross Plains |
| Wyoming | Powell, Evanston, Sheridan, Laramie, Cody, Green River, Gillette, Rock Springs |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Opportunity Market Areas (OMA) list. If you are not sure who Target's CSM is, reach out to us and we will connect you with them.
Competitive Market Areas (CMAs) Entire List
Competitive Market Areas (OMAs) are geo regions that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong presence.
In this case, our algorithms indicate Target have 0 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
In this case, our algorithms indicate Target have 0 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
| Region | Markets |
|---|
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Competitive Market Areas (CMA) list. If you are not sure who Target's CSM is, reach out to us and we will connect you with them.
Top Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Target, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Target.
For Target, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Target.
|
Target saw high brand interest in Wyoming especially in Warren Air Force Base, Jackson, Torrington, South Park, Teton Village, Wheatland, Fox Farm-College and Glenrock. Overall, these regions saw 77.22% more brand interest than the overall Wyoming region.
77.22
|
|
Target saw relatively higher brand interest in Big Lake, Knik River, Meadow Lakes, Knik-Fairview and Palmer across Alaska - specifically 72.81% more brand interest than the overall Alaska region.
72.81
|
|
Target saw 72.08% more brand interest in these areas (Harwood, Steele, Hillsboro, Hazen, Grafton, Grand Forks, Wyndmere and Fargo) compared to the overall North Dakota region.
72.08
|
|
Target saw 66.87% more brand interest in these areas (Gladbrook, Fairfax, Elkhart, Walford, Traer, Moville, Waterloo and Mason City) compared to the overall Iowa region.
66.87
|
|
Target saw 60.2% more brand interest in these areas (Claymont, Newport, Edgemoor, Pike Creek, Felton, Woodside East, Kent Acres and Wilmington) compared to the overall Delaware region.
60.2
|
|
Target saw high brand interest in Nevada especially in Genoa, Indian Hills, Summerlin South, Enterprise, Gardnerville, North Las Vegas, Silver Springs and Mount Charleston. Overall, these regions saw 56.95% more brand interest than the overall Nevada region.
56.95
|
|
Target saw high brand interest in these areas in Vermont: Wilmington, Underhill, Vernon, Hartford and West Haven. Overall, these regions saw 56.1% more brand interest than the overall Vermont region.
56.1
|
|
Target saw relatively higher brand interest in Silver Grove, Southgate, Oakland, Newport, Pewee Valley, Hurstbourne, Middletown and Loretto across Kentucky - specifically 55.54% more brand interest than the overall Kentucky region.
55.54
|
|
Target saw relatively higher brand interest in Meridian Hills, Abee, Millersburg, Greenville, Boone Grove, Lowell, Cedar Lake and Saint John across Indiana - specifically 53.31% more brand interest than the overall Indiana region.
53.31
|
|
For more extensive list of brand insights for Target and other brands, please connect with us to see how you can get started with BrandStack.
|
Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Target, we generated benchmarked insights across competitive brands in the Retail vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Target, we generated benchmarked insights across competitive brands in the Retail vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
|
For more extensive list of competitive insights for Target and other brands, please connect with us to see how you can get started with BrandStack.
|
Get Started With Your Digital Brand Transformation
Empower your makerting teams with actionable, measureable and insightful data