Uber
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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Uber, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
27 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
4 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
4 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
151 DMAs
50 States
|
|
Monitor & Maintain
|
All other markets
|
25 DMAs
|
Brand Insights
Brand Insights reveal Uber’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Uber shows challenging performance with -0.1% average growth across 51 markets (82.5% avg brand interest), with positive growth in 14 of 51 markets
Uber has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 33 stable markets (0-5%), and 18 declining markets
Uber maintains strong brand interest positions in key markets: Alaska (81.0% brand interest, -1.0% change), Arizona (79.0% brand interest, -2.0% change), and Delaware (79.0% brand interest, -1.0% change)
Uber shows positive brand interest momentum in 14 markets, notably in District of Columbia (+2.0% brand interest), Hawaii (+1.0% brand interest), Illinois (+2.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Transportation industry.
For Uber, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Uber, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Lyft shows market leadership with 1.0% average brand interest growth and notable strength in Montana (+15.4%, 15.0% brand interest) and Vermont (+20.0%, 12.0% brand interest)
In high-growth markets, Lyft maintains an average brand interest of 13.5% with consistent performance across 2 markets
Uber maintains market dominance with an average 82.5% brand interest across key markets: District of Columbia (80.0% brand interest, +2.6% growth), Hawaii (86.0% brand interest, +1.2% growth), and Illinois (84.0% brand interest, +2.4% growth)
Lyft dominates in 37 of 51 key battleground markets against Uber, notably in Alaska (81.0% vs 19.0% brand interest), Arizona (79.0% vs 21.0% brand interest), and Delaware (79.0% vs 21.0% brand interest)
Investment Recommendations
Strategic recommendations for Uber in the Transportation category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
27
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,676,555 | 83.0% | -1.2% | +3.8% |
| Boston MA-Manchester NH | 2,284,647 | 83.0% | -3.5% | +1.2% |
| Phoenix AZ | 1,882,206 | 79.0% | -2.5% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 85.0% | -2.3% | +3.7% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 78.0% | -1.3% | -2.5% |
| Charlotte NC | 1,164,592 | 81.0% | +1.3% | -1.2% |
| Pittsburgh PA | 1,033,947 | 83.0% | -1.2% | +0.0% |
| San Antonio TX | 932,395 | 83.0% | -1.2% | +2.5% |
Emerging Market
Smaller markets showing strong growth potential
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Elmira NY | 83,398 | 89.0% | +12.7% | +3.5% |
| Cheyenne WY-Scottsbluff NE | 53,275 | 100.0% | +26.6% | +23.5% |
| Mankato MN | 49,183 | 85.0% | +11.8% | +1.2% |
| St. Joseph MO | 39,970 | 100.0% | +26.6% | +19.1% |
Growth Opportunity
Mid-size markets with positive brand interest trends
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Providence RI-New Bedford MA | 584,232 | 85.0% | +3.7% | +3.7% |
| Shreveport LA | 328,698 | 76.0% | +4.1% | +8.6% |
| Ft. Smith-Fayetteville-Springdale-Rogers AR | 297,713 | 88.0% | +4.8% | +1.2% |
| Florence-Myrtle Beach SC | 283,448 | 83.0% | +3.8% | +2.5% |
Maintain & Optimize
Stable markets with consistent performance
151
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 84.0% | +1.2% | +1.2% |
| Los Angeles CA | 5,137,519 | 81.0% | +0.0% | +1.3% |
| Chicago IL | 3,189,842 | 83.0% | +2.5% | +2.5% |
| Philadelphia PA | 2,735,885 | 83.0% | +1.2% | +5.1% |
| Atlanta GA | 2,358,268 | 79.0% | +0.0% | +1.3% |
| Houston TX | 2,346,370 | 87.0% | +1.2% | +1.2% |
| Washington DC (Hagerstown MD) | 2,303,268 | 84.0% | +0.0% | +5.0% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 81.0% | +2.5% | +3.9% |
Monitor & Maintain
All other markets
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Duluth MN-Superior WI | 153,789 | 77.0% | -7.2% | -8.3% |
| Monroe LA-El Dorado AR | 153,067 | 81.0% | +2.5% | +8.0% |
| Beaumont-Port Arthur TX | 148,685 | 80.0% | -8.1% | -7.0% |
| Anchorage AK | 141,865 | 84.0% | +0.0% | +9.1% |
| Terre Haute IN | 123,086 | 88.0% | -12.0% | +4.8% |
| Wheeling WV-Steubenville OH | 112,693 | 79.0% | -1.3% | -9.2% |
| Bluefield-Beckley-Oak Hill WV | 106,269 | 85.0% | -15.0% | +1.2% |
| Rapid City SD | 92,893 | 74.0% | +2.8% | +12.1% |
Brand Insights
Brand Insights for Uber in the Transportation category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Uber shows challenging performance with -0.2% average growth across 209 markets (83.9% avg brand interest), with positive growth in 76 of 209 markets
Top performing markets for Uber demonstrate exceptional results in Casper-Riverton WY (+28.2% growth, 100.0% brand interest, +22.0% brand interest change), Cheyenne WY-Scottsbluff NE (+26.6% growth, 100.0% brand interest, +21.0% brand interest change), and St. Joseph MO (+26.6% growth, 100.0% brand interest, +21.0% brand interest change)
Uber has 3 markets with high growth (>15%), 7 markets with moderate growth (5-15%), 109 stable markets (0-5%), and 90 declining markets
Notable high-growth markets for Uber include Casper-Riverton WY (+28.2% growth, 100.0% brand interest), Cheyenne WY-Scottsbluff NE (+26.6% growth, 100.0% brand interest), and St. Joseph MO (+26.6% growth, 100.0% brand interest)
Uber maintains strong brand interest positions in key markets: Albany GA (77.0% brand interest, -2.0% change), Albany-Schenectady-Troy NY (84.0% brand interest, -1.0% change), and Albuquerque-Santa Fe NM (80.0% brand interest, -2.0% change)
Uber shows positive brand interest momentum in 76 markets, notably in Casper-Riverton WY (+22.0% brand interest), Cheyenne WY-Scottsbluff NE (+21.0% brand interest), St. Joseph MO (+21.0% brand interest)
Uber demonstrates strong market momentum with combined growth and brand interest gains in key markets: Casper-Riverton WY (+28.2% growth, +22.0% gain, 100.0% current brand interest), Cheyenne WY-Scottsbluff NE (+26.6% growth, +21.0% gain, 100.0% current brand interest), and St. Joseph MO (+26.6% growth, +21.0% gain, 100.0% current brand interest)
Uber successfully defends strong market positions while maintaining brand interest growth in Casper-Riverton WY (maintained 100.0% brand interest, +28.2% growth), Cheyenne WY-Scottsbluff NE (maintained 100.0% brand interest, +26.6% growth), and St. Joseph MO (maintained 100.0% brand interest, +26.6% growth)
In large markets, Uber shows steady growth with high brand interest: Boston MA-Manchester NH (-3.5% decline, 83.0% brand interest) and Cleveland-Akron (Canton) OH (-1.3% decline, 78.0% brand interest)
In medium markets, Uber shows slight decline with high brand interest: Albany-Schenectady-Troy NY (-1.2% decline, 84.0% brand interest) and Albuquerque-Santa Fe NM (-2.4% decline, 80.0% brand interest)
In small markets, Uber shows slight decline with high brand interest: Albany GA (-2.5% decline, 77.0% brand interest) and Alexandria LA (-12.3% decline, 71.0% brand interest)
Uber maintains dominant market position with >35% brand interest in key markets: Albany GA (77.0% brand interest, -2.5% change) and Albany-Schenectady-Troy NY (84.0% brand interest, -1.2% change)
Uber achieves significant brand interest gains in Casper-Riverton WY (+22.0% brand interest growth, now at 100.0%) and Cheyenne WY-Scottsbluff NE (+21.0% brand interest growth, now at 100.0%)
Uber shows accelerating brand interest growth in Casper-Riverton WY (+28.2% growth, 100.0% brand interest) and Cheyenne WY-Scottsbluff NE (+26.6% growth, 100.0% brand interest)
Uber maintains stable brand interest performance in mature markets: Albany GA (-2.5% decline, 77.0% brand interest) and Albany-Schenectady-Troy NY (-1.2% decline, 84.0% brand interest)
Uber faces growth challenges in historically strong markets: Albany GA (-2.5% decline, 77.0% brand interest) and Albany-Schenectady-Troy NY (-1.2% decline, 84.0% brand interest)
Competitive Insights
Competitive Insights showcase how Uber performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Uber can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Uber can focus its competitive strategy.
Lyft demonstrates category dominance with 0.6% average brand interest growth, showing exceptional performance in Alexandria LA (+52.6%, 29.0% brand interest), Beaumont-Port Arthur TX (+53.9%, 20.0% brand interest), and Bend OR (+66.7%, 20.0% brand interest)
In high-growth markets, Lyft maintains an average brand interest of 18.4% with consistent performance across 25 markets
Uber maintains market dominance with an average 84.7% brand interest across key markets: Casper-Riverton WY (100.0% brand interest, +28.2% growth), Cheyenne WY-Scottsbluff NE (100.0% brand interest, +26.6% growth), and St. Joseph MO (100.0% brand interest, +26.6% growth)
Lyft dominates in 115 of 191 key battleground markets against Uber, notably in Albany GA (77.0% vs 23.0% brand interest), Albany-Schenectady-Troy NY (84.0% vs 16.0% brand interest), and Albuquerque-Santa Fe NM (80.0% vs 20.0% brand interest)
Uber successfully defends market leadership positions while maintaining brand interest growth in Casper-Riverton WY (maintained 100.0% brand interest, +28.2% growth), Cheyenne WY-Scottsbluff NE (maintained 100.0% brand interest, +26.6% growth), and St. Joseph MO (maintained 100.0% brand interest, +26.6% growth)
Lyft successfully defends market leadership positions while maintaining brand interest growth in Alexandria LA (maintained 29.0% brand interest, +52.6% growth), Lake Charles LA (maintained 33.0% brand interest, +0.0% decline), and Sioux Falls(Mitchell) SD (maintained 33.0% brand interest, +3.1% growth)
Lyft emerges as competitive challenger to Uber with superior brand interest growth rates in Alexandria LA (+52.6% vs -12.3% growth), Beaumont-Port Arthur TX (+53.9% vs -8.1% growth), and Bend OR (+66.7% vs -9.1% growth)
Uber demonstrates competitive strength with 209 high brand interest markets and 3 high-growth markets, notably in Albany GA (77.0% brand interest, -2.5% growth), Albany-Schenectady-Troy NY (84.0% brand interest, -1.2% growth), and Albuquerque-Santa Fe NM (80.0% brand interest, -2.4% growth)
Lyft demonstrates competitive strength with 6 high brand interest markets and 25 high-growth markets, notably in Rapid City SD (26.0% brand interest, -7.1% growth), Alexandria LA (29.0% brand interest, +52.6% growth), and Beaumont-Port Arthur TX (20.0% brand interest, +53.9% growth)
Major market competition: Lyft and Uber show significant brand interest performance differences in key markets: Charlotte NC (Lyft: -5.0%, Uber: +1.2%) and Chicago IL (Lyft: -10.5%, Uber: +2.5%)
Uber maintains strong brand interest position in key markets: Charlotte NC (81.0% brand interest, +1.2% growth), Chicago IL (83.0% brand interest, +2.5% growth), and Cincinnati OH (85.0% brand interest, +4.9% growth)
Lyft maintains strong brand interest position in key markets: Cleveland-Akron (Canton) OH (22.0% brand interest, +4.8% growth), Norfolk-Portsmouth-Newport News VA (22.0% brand interest, +4.8% growth), and Phoenix AZ (21.0% brand interest, +10.5% growth)
Uber shows market leadership with 1.3% average brand interest growth and notable strength in Cheyenne WY-Scottsbluff NE (+23.5%, 100.0% brand interest), Lima OH (+49.2%, 100.0% brand interest), and Parkersburg WV (+19.1%, 100.0% brand interest)
In high-growth markets, Uber maintains an average brand interest of 96.6% with consistent performance across 5 markets
Uber maintains market dominance with an average 83.9% brand interest across key markets: Cheyenne WY-Scottsbluff NE (100.0% brand interest, +23.5% growth), Lima OH (100.0% brand interest, +49.2% growth), and Parkersburg WV (100.0% brand interest, +19.1% growth)
Uber dominates in 112 of 196 key battleground markets against Lyft, notably in Albuquerque-Santa Fe NM (80.0% vs 20.0% brand interest), Alexandria LA (71.0% vs 29.0% brand interest), and Bangor ME (86.0% vs 14.0% brand interest)