Uber
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Uber, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
19 DMAs
2 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
9 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
84 DMAs
22 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
99 DMAs
26 States
|
Brand Insights
Brand Insights reveal Uber’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Uber shows challenging performance with -0.4% average growth across 51 markets (82.5% avg brand interest), with positive growth in 12 of 51 markets
Uber has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 26 stable markets (0-5%), and 25 declining markets
Uber successfully defends strong market positions while maintaining brand interest growth in Alaska (maintained 82.0% brand interest, +1.2% growth), District of Columbia (maintained 81.0% brand interest, +2.5% growth), and Indiana (maintained 81.0% brand interest, +1.2% growth)
Uber achieves significant brand interest gains in Kentucky (+3.0% brand interest growth, now at 83.0%)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Transportation industry.
For Uber, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Uber, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Lyft demonstrates category leadership at state level with 2.3% average brand interest growth, showing exceptional performance in Florida (+21.4%, 17.0% brand interest) and North Dakota (+15.0%, 23.0% brand interest)
In high-growth state markets, Lyft maintains an average brand interest of 20.0% with consistent performance across 2 markets
In direct competition, Lyft outperforms Uber with 65.1 percentage point brand interest advantage across 51 shared markets: Alaska (gap: 64.0% brand interest, 6.5% growth), District of Columbia (gap: 62.0% brand interest, 12.0% growth), and Indiana (gap: 62.0% brand interest, 6.2% growth)
In select markets, Uber outperforms Lyft despite weaker overall growth (-0.4% vs +2.3% overall): District of Columbia (Uber leads: 81.0% share, +2.5% growth vs Lyft: 19.0%, -9.5%)
Investment Recommendations
Strategic recommendations for Uber in the Transportation category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 87.0% | +3.6% | +1.2% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 85.0% | +1.2% | +6.3% |
| Shreveport LA | 317,492 | 79.0% | +4.0% | +9.7% |
| Burlington VT-Plattsburgh NY | 306,170 | 89.0% | +3.5% | +1.1% |
| Florence-Myrtle Beach SC | 273,785 | 85.0% | +3.7% | +6.3% |
| Evansville IN | 247,342 | 82.0% | +0.0% | +5.1% |
| Sioux Falls(Mitchell) SD | 235,093 | 69.0% | +0.0% | +6.2% |
| Corpus Christi TX | 177,217 | 80.0% | -1.2% | +5.3% |
High Growth Priority
Large markets showing strong consistent growth
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Minot-Bismarck-Dickinson(Williston) ND | 141,262 | 80.0% | +12.7% | +14.3% |
| Bluefield-Beckley-Oak Hill WV | 102,646 | 99.0% | +22.2% | -1.0% |
| Clarksburg-Weston WV | 84,830 | 98.0% | +22.5% | +25.6% |
| Quincy IL-Hannibal MO-Keokuk IA | 83,989 | 97.0% | +24.4% | +15.5% |
| Charlottesville VA | 83,258 | 88.0% | +7.3% | +4.8% |
| Twin Falls ID | 62,110 | 99.0% | +16.5% | -1.0% |
| Greenwood-Greenville MS | 52,998 | 100.0% | +29.9% | +0.0% |
| Ottumwa IA-Kirksville MO | 39,381 | 97.0% | +36.6% | -3.0% |
Maintain & Optimize
Stable markets with consistent performance
84
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 84.0% | +1.2% | +2.4% |
| Philadelphia PA | 2,642,616 | 83.0% | +1.2% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 85.0% | +1.2% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 86.0% | +0.0% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 85.0% | +1.2% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 80.0% | +1.3% | +2.6% |
| Denver CO | 1,523,659 | 82.0% | +1.2% | +2.5% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 85.0% | +1.2% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
99
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 84.0% | -1.2% | +1.2% |
| Los Angeles CA | 4,962,377 | 81.0% | -1.2% | -1.2% |
| Dallas-Ft. Worth TX | 2,585,309 | 85.0% | -2.3% | +1.2% |
| Atlanta GA | 2,277,873 | 79.0% | -4.8% | +0.0% |
| Houston TX | 2,266,381 | 86.0% | -2.3% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 80.0% | -1.2% | +1.3% |
| Phoenix AZ | 1,818,040 | 81.0% | -2.4% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 86.0% | -1.2% | +0.0% |
Brand Insights
Brand Insights for Uber in the Transportation category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Uber shows stable performance with 0.9% average growth across 210 markets (83.5% avg brand interest), with positive growth in 72 of 210 markets
Top performing markets for Uber demonstrate exceptional results in North Platte NE (+100.0% growth, 100.0% brand interest, +100.0% change), St. Joseph MO (+50.0% growth, 99.0% brand interest, +33.0% change), and Ottumwa IA-Kirksville MO (+36.6% growth, 97.0% brand interest, +26.0% change)
Uber has 8 markets with high growth (>15%), 6 markets with moderate growth (5-15%), 104 stable markets (0-5%), and 92 declining markets
Notable high-growth markets for Uber include Bluefield-Beckley-Oak Hill WV (+22.2% growth, 99.0% brand interest), Clarksburg-Weston WV (+22.5% growth, 98.0% brand interest), and Greenwood-Greenville MS (+29.9% growth, 100.0% brand interest)
Uber demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bluefield-Beckley-Oak Hill WV (+22.2% growth, +18.0% gain, 99.0% current brand interest), Clarksburg-Weston WV (+22.5% growth, +18.0% gain, 98.0% current brand interest), and Greenwood-Greenville MS (+29.9% growth, +23.0% gain, 100.0% current brand interest)
Uber successfully defends strong market positions while maintaining brand interest growth in Bluefield-Beckley-Oak Hill WV (maintained 99.0% brand interest, +22.2% growth), Clarksburg-Weston WV (maintained 98.0% brand interest, +22.5% growth), and Greenwood-Greenville MS (maintained 100.0% brand interest, +29.9% growth)
In small markets, Uber shows modest growth with high brand interest: Bluefield-Beckley-Oak Hill WV (+22.2% growth, 99.0% brand interest) and Clarksburg-Weston WV (+22.5% growth, 98.0% brand interest)
Uber achieves significant brand interest gains in Bluefield-Beckley-Oak Hill WV (+18.0% brand interest growth, now at 99.0%), Clarksburg-Weston WV (+18.0% brand interest growth, now at 98.0%), and Greenwood-Greenville MS (+23.0% brand interest growth, now at 100.0%)
Uber shows accelerating brand interest growth in Bluefield-Beckley-Oak Hill WV (+22.2% growth, 99.0% brand interest) and Clarksburg-Weston WV (+22.5% growth, 98.0% brand interest)
Uber maintains stable brand interest performance in mature markets: Alexandria LA (-1.3% growth, 78.0% brand interest) and Atlanta GA (-4.8% growth, 79.0% brand interest)
Uber faces growth challenges in historically strong markets: Alexandria LA (-1.3% growth, 78.0% brand interest) and Atlanta GA (-4.8% growth, 79.0% brand interest)
Uber performance in major markets: Atlanta GA (-4.8% growth, 79.0% brand interest, 2.7M TVHH), Dallas-Ft. Worth TX (-2.3% growth, 85.0% brand interest, 3.0M TVHH), and Detroit MI (-1.2% growth, 80.0% brand interest, 1.9M TVHH)
Uber shows positive brand interest growth in markets representing 32.9% of total TVHH coverage
Uber maintains strong brand interest positions (>30% share) in key markets: Alexandria LA (78.0% brand interest, -1.0% change), Atlanta GA (79.0% brand interest, -4.0% change), and Augusta GA (76.0% brand interest, -5.0% change)
Uber achieves significant brand interest gains in Bluefield-Beckley-Oak Hill WV (+18.0% brand interest), Clarksburg-Weston WV (+18.0% brand interest), and Greenwood-Greenville MS (+23.0% brand interest)
Uber maintains dominant market position with >35% brand interest in key markets: Alexandria LA (78.0% brand interest, 1.3% decline), Biloxi-Gulfport MS (82.0% brand interest, 1.2% decline), and Casper-Riverton WY (98.0% brand interest, 2.0% decline)
Competitive Insights
Competitive Insights showcase how Uber performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Uber can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Uber can focus its competitive strategy.
Lyft demonstrates category leadership at dma level with 5.2% average brand interest growth, showing exceptional performance in Atlanta GA (+23.5%, 21.0% brand interest), Augusta GA (+26.3%, 24.0% brand interest), and Bakersfield CA (+27.8%, 23.0% brand interest)
In high-growth dma markets, Lyft maintains an average brand interest of 17.3% with consistent performance across 34 markets
Lyft shows strong momentum with 5.2% average brand interest growth across key dma markets: Marquette MI (+700.0% growth, +14.0% brand interest), Juneau AK (+300.0% growth, +9.0% brand interest), and Casper-Riverton WY (+100.0% growth, +2.0% brand interest)
Lyft captured additional brand interest in 84 dma markets, averaging +2.5% brand interest growth in key growth dma
In direct competition, Lyft outperforms Uber with 67.8 percentage point brand interest advantage across 209 shared markets: Albuquerque-Santa Fe NM (gap: 64.0% brand interest, 6.5% growth), Amarillo TX (gap: 74.0% brand interest, 15.7% growth), and Anchorage AK (gap: 70.0% brand interest, 14.2% growth)
In select markets, Uber outperforms Lyft despite weaker overall growth (+0.9% vs +5.2% overall): Amarillo TX (Uber leads: 87.0% share, +2.4% growth vs Lyft: 13.0%, -13.3%) and Anchorage AK (Uber leads: 85.0% share, +2.4% growth vs Lyft: 15.0%, -11.8%)
Uber successfully defends market leadership positions while maintaining brand interest growth in Bluefield-Beckley-Oak Hill WV (maintained 99.0% brand interest, +22.2% growth), Clarksburg-Weston WV (maintained 98.0% brand interest, +22.5% growth), and Greenwood-Greenville MS (maintained 100.0% brand interest, +29.9% growth)
Lyft successfully defends market leadership positions while maintaining brand interest growth in Atlanta GA (maintained 21.0% brand interest, +23.5% growth), Augusta GA (maintained 24.0% brand interest, +26.3% growth), and Bakersfield CA (maintained 23.0% brand interest, +27.8% growth)
Uber maintains strong brand interest position in key markets: Baltimore MD (80.0% brand interest, +1.3% growth), Charlotte NC (81.0% brand interest, +1.2% growth), and Chicago IL (84.0% brand interest, +1.2% growth)
Lyft maintains strong brand interest position in key markets: Atlanta GA (21.0% brand interest, +23.5% growth), Portland OR (22.0% brand interest, +4.8% growth), and Sacramento-Stockton-Modesto CA (22.0% brand interest, +4.8% growth)
Uber dominates head-to-head competition against Lyft in 206 of 208 shared DMA markets, with superior brand interest in key battlegrounds: Alexandria LA (78.0% vs 22.0% brand interest), Atlanta GA (79.0% vs 21.0% brand interest), and Augusta GA (76.0% vs 24.0% brand interest)
Uber demonstrates competitive strength with 117 high brand interest dma markets and 8 high-growth dma markets, notably in North Platte NE (100.0% brand interest, +100.0% growth), St. Joseph MO (99.0% brand interest, +50.0% growth), and Ottumwa IA-Kirksville MO (97.0% brand interest, +36.6% growth)
Lyft demonstrates competitive strength with 24 high brand interest dma markets and 31 high-growth dma markets, notably in Marquette MI (16.0% brand interest, +700.0% growth), Juneau AK (12.0% brand interest, +300.0% growth), and Jackson TN (26.0% brand interest, +85.7% growth)
Uber maintains validated market dominance (>35% brand interest) across 209 key markets where it leads all competitors: Alexandria LA (78.0% brand interest, validated dominance), Atlanta GA (79.0% brand interest, validated dominance), and Augusta GA (76.0% brand interest, validated dominance)
Major market competition: Lyft and Uber show significant brand interest performance differences in key markets: Baltimore MD (Lyft: -4.8%, Uber: +1.3%) and Charlotte NC (Lyft: -5.0%, Uber: +1.2%)
Lyft demonstrates category leadership at dma level with 7.5% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+90.0%, 19.0% brand interest), Augusta GA (+20.0%, 24.0% brand interest), and Bakersfield CA (+21.1%, 23.0% brand interest)