Uber
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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Uber, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
19 DMAs
1 State
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
2 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
49 DMAs
17 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
141 DMAs
32 States
|
Brand Insights
Brand Insights reveal Uber’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Uber shows challenging performance with -1.5% average growth across 51 markets (81.3% avg brand interest), with positive growth in 8 of 51 markets
Uber has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 18 stable markets (0-5%), and 33 declining markets
Uber successfully defends strong market positions while maintaining brand interest growth in Arizona (maintained 81.0% brand interest, +1.2% growth), California (maintained 81.0% brand interest, +0.0% growth), and Colorado (maintained 82.0% brand interest, +0.0% growth)
In small markets, Uber shows slight decline with high brand interest: Alabama (-7.1% growth, 79.0% brand interest) and Alaska (-2.5% growth, 78.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Transportation industry.
For Uber, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Uber, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Lyft demonstrates category leadership at state level with 7.4% average brand interest growth, showing exceptional performance in Alabama (+40.0%, 21.0% brand interest), Arkansas (+17.6%, 20.0% brand interest), and Connecticut (+15.4%, 15.0% brand interest)
In high-growth state markets, Lyft maintains an average brand interest of 19.6% with consistent performance across 10 markets
Lyft shows strong momentum with 7.4% average brand interest growth across key state markets: Alabama (+40.0% growth, +6.0% brand interest), Vermont (+40.0% growth, +4.0% brand interest), and Mississippi (+22.2% growth, +4.0% brand interest)
Lyft captured additional brand interest in 32 state markets, averaging +2.2% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Uber in the Transportation category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 82.0% | +0.0% | +5.1% |
| Chicago IL | 3,081,097 | 86.0% | +3.6% | +4.9% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 81.0% | +3.9% | +5.2% |
| Minneapolis-St. Paul MN | 1,563,558 | 80.0% | -1.2% | +8.1% |
| Columbus OH | 865,632 | 81.0% | +3.9% | +2.5% |
| Des Moines-Ames IA | 401,464 | 83.0% | +3.8% | +1.2% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 82.0% | +2.5% | +5.1% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 239,777 | 85.0% | +3.7% | +1.2% |
High Growth Priority
Large markets showing strong consistent growth
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Watertown NY | 79,271 | 100.0% | +9.9% | +23.5% |
| Twin Falls ID | 62,110 | 100.0% | +19.1% | +20.5% |
Maintain & Optimize
Stable markets with consistent performance
49
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 85.0% | +0.0% | +4.9% |
| Atlanta GA | 2,277,873 | 79.0% | +0.0% | +2.6% |
| Phoenix AZ | 1,818,040 | 81.0% | +1.3% | +2.5% |
| Denver CO | 1,523,659 | 82.0% | +1.2% | +1.2% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 86.0% | +0.0% | +2.4% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 79.0% | +0.0% | +4.0% |
| Portland OR | 1,086,232 | 78.0% | +0.0% | +1.3% |
| Indianapolis IN | 1,026,188 | 79.0% | +2.6% | +1.3% |
Turnaround Priority
Markets requiring immediate attention / improvement
141
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 79.0% | -4.8% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 82.0% | -4.7% | -1.2% |
| Houston TX | 2,266,381 | 84.0% | -3.5% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 83.0% | -2.4% | +3.8% |
| Boston MA-Manchester NH | 2,206,762 | 85.0% | -1.2% | +2.4% |
| Seattle-Tacoma WA | 1,798,974 | 83.0% | -2.4% | +2.5% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 85.0% | -1.2% | +0.0% |
| Detroit MI | 1,646,663 | 78.0% | -2.5% | +0.0% |
Brand Insights
Brand Insights for Uber in the Transportation category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Uber shows challenging performance with -3.5% average growth across 210 markets (79.8% avg brand interest), with positive growth in 29 of 210 markets
Top performing markets for Uber demonstrate exceptional results in Twin Falls ID (+19.1% growth, 100.0% brand interest, +16.0% change)
Uber has 1 market with high growth (>15%), 2 markets with moderate growth (5-15%), 67 stable markets (0-5%), and 140 declining markets
Notable high-growth markets for Uber include Twin Falls ID (+19.1% growth, 100.0% brand interest)
Uber successfully defends strong market positions while maintaining brand interest growth in Twin Falls ID (maintained 100.0% brand interest, +19.1% growth), Albany GA (maintained 78.0% brand interest, +4.0% growth), and Alexandria LA (maintained 67.0% brand interest, +0.0% growth)
In large markets, Uber shows slight decline with high brand interest: Baltimore MD (-1.3% growth, 77.0% brand interest) and Boston MA-Manchester NH (-1.2% growth, 85.0% brand interest)
In medium markets, Uber shows slight decline with high brand interest: Albany-Schenectady-Troy NY (-1.2% growth, 84.0% brand interest) and Albuquerque-Santa Fe NM (-1.2% growth, 81.0% brand interest)
In small markets, Uber shows slight decline with high brand interest: Abilene-Sweetwater TX (-11.4% growth, 78.0% brand interest) and Amarillo TX (-6.7% growth, 83.0% brand interest)
Uber achieves significant brand interest gains in Twin Falls ID (+16.0% brand interest growth, now at 100.0%) and Watertown NY (+9.0% brand interest growth, now at 100.0%)
Uber maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-1.2% growth, 84.0% brand interest) and Albuquerque-Santa Fe NM (-1.2% growth, 81.0% brand interest)
Uber faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-11.4% growth, 78.0% brand interest) and Albany-Schenectady-Troy NY (-1.2% growth, 84.0% brand interest)
Uber performance in major markets: Baltimore MD (-1.3% growth, 77.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-1.2% growth, 85.0% brand interest, 2.6M TVHH), and Charlotte NC (-1.2% growth, 80.0% brand interest, 1.3M TVHH)
Uber shows positive brand interest growth in markets representing 15.5% of total TVHH coverage
Uber maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (78.0% brand interest, -10.0% change), Albany-Schenectady-Troy NY (84.0% brand interest, -1.0% change), and Albuquerque-Santa Fe NM (81.0% brand interest, -1.0% change)
Uber achieves significant brand interest gains in Twin Falls ID (+16.0% brand interest), Albany GA (+3.0% brand interest), and Beaumont-Port Arthur TX (+1.0% brand interest)
Uber maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (78.0% brand interest, -11.4% change) and Albany-Schenectady-Troy NY (84.0% brand interest, -1.2% change)
Competitive Insights
Competitive Insights showcase how Uber performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Uber can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Uber can focus its competitive strategy.
Lyft demonstrates category leadership at dma level with 15.7% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+83.3%, 22.0% brand interest), Amarillo TX (+54.5%, 17.0% brand interest), and Anchorage AK (+31.2%, 21.0% brand interest)
In high-growth dma markets, Lyft maintains an average brand interest of 21.5% with consistent performance across 82 markets
Lyft shows strong momentum with 15.7% average brand interest growth across key dma markets: Bluefield-Beckley-Oak Hill WV (+100.0% growth, +27.0% brand interest), Bowling Green KY (+100.0% growth, +18.0% brand interest), and Elmira NY (+100.0% growth, +9.0% brand interest)
Lyft captured additional brand interest in 131 dma markets, averaging +5.6% brand interest growth in key growth dma
In direct competition, Lyft outperforms Uber with 62.6 percentage point brand interest advantage across 210 shared markets: Albany GA (gap: 56.0% brand interest, 16.0% growth), Beaumont-Port Arthur TX (gap: 60.0% brand interest, 6.0% growth), and Bend OR (gap: 72.0% brand interest, 27.1% growth)
In select markets, Uber outperforms Lyft despite weaker overall growth (-3.5% vs +15.7% overall): Albany GA (Uber leads: 78.0% share, +4.0% growth vs Lyft: 22.0%, -12.0%), Beaumont-Port Arthur TX (Uber leads: 80.0% share, +1.3% growth vs Lyft: 20.0%, -4.8%), and Bend OR (Uber leads: 86.0% share, +4.9% growth vs Lyft: 14.0%, -22.2%)
Uber successfully defends market leadership positions while maintaining brand interest growth in Twin Falls ID (maintained 100.0% brand interest, +19.1% growth), Albany GA (maintained 78.0% brand interest, +4.0% growth), and Alexandria LA (maintained 67.0% brand interest, +0.0% growth)
Lyft successfully defends market leadership positions while maintaining brand interest growth in Augusta GA (maintained 27.0% brand interest, +22.7% growth), Bluefield-Beckley-Oak Hill WV (maintained 27.0% brand interest, +100.0% growth), and Hattiesburg-Laurel MS (maintained 26.0% brand interest, +100.0% growth)
Uber maintains strong brand interest position in key markets: Chicago IL (86.0% brand interest, +3.6% growth), Columbus OH (81.0% brand interest, +3.9% growth), and Denver CO (82.0% brand interest, +1.2% growth)
Lyft maintains strong brand interest position in key markets: Birmingham AL (20.0% brand interest, +17.6% growth), Grand Rapids-Kalamazoo-Battle Creek MI (21.0% brand interest, +31.2% growth), and Philadelphia PA (21.0% brand interest, +23.5% growth)
Uber dominates head-to-head competition against Lyft in 202 of 204 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (78.0% vs 22.0% brand interest), Albany-Schenectady-Troy NY (84.0% vs 16.0% brand interest), and Albuquerque-Santa Fe NM (81.0% vs 19.0% brand interest)
Lyft emerges as competitive threat to Uber with superior growth momentum (+15.7% vs -3.5%) across contested markets: Abilene-Sweetwater TX (Lyft: +83.3% growth vs Uber: -11.4% growth), Albany-Schenectady-Troy NY (Lyft: +6.7% growth vs Uber: -1.2% growth), and Albuquerque-Santa Fe NM (Lyft: +5.6% growth vs Uber: -1.2% growth)
Uber demonstrates competitive strength with 206 high brand interest dma markets and 1 high-growth dma market, notably in Abilene-Sweetwater TX (78.0% brand interest, -11.4% growth), Albany-Schenectady-Troy NY (84.0% brand interest, -1.2% growth), and Albuquerque-Santa Fe NM (81.0% brand interest, -1.2% growth)
Lyft demonstrates competitive strength with 22 high brand interest dma markets and 80 high-growth dma markets, notably in Abilene-Sweetwater TX (22.0% brand interest, +83.3% growth), Amarillo TX (17.0% brand interest, +54.5% growth), and Anchorage AK (21.0% brand interest, +31.2% growth)
Uber maintains validated market dominance (>35% brand interest) across 206 key markets where it leads all competitors: Abilene-Sweetwater TX (78.0% brand interest, validated dominance), Albany-Schenectady-Troy NY (84.0% brand interest, validated dominance), and Albuquerque-Santa Fe NM (81.0% brand interest, validated dominance)
Major market competition: Lyft and Uber show significant brand interest performance differences in key markets: Chicago IL (Lyft: -17.6%, Uber: +3.6%) and Columbus OH (Lyft: -13.6%, Uber: +3.9%)