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What is BrandStack?
BrandStack is a brand intelligence company used by some of the top global brands to integrate our unique brand intelligence solutions into their cross-channel brand marketing channels (Search, Social, Video, Display, TV, Email, Audio and more).
For Lyft, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 258 Top Market Areas (TMAs), 150 Opportunity Market Areas (OMAs), 138 Competitive Marketing Areas (CMAs) and Lyft specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Lyft below and see how your teams and campaigns can benefit from it.
For Lyft, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 258 Top Market Areas (TMAs), 150 Opportunity Market Areas (OMAs), 138 Competitive Marketing Areas (CMAs) and Lyft specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Lyft below and see how your teams and campaigns can benefit from it.
Lyft and Transportation
Top Market Areas (TMAs)
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Lyft has 258 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Lyft has 258 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| Arizona | Tempe, Tucson, Sun Lakes, Paradise Valley, Glendale, Surprise, Casas Adobes, Prescott |
| Arkansas | Rogers, Bentonville, Springdale, Little Rock, North Little Rock |
| California | San Francisco, Oakland, Hawthorne, Larkspur, Albany, Emeryville, Arden-Arcade, Alamo |
| Colorado | Englewood, Wheat Ridge, Lakewood, Security-Widefield, Loveland, Greenwood Village, Sherrelwood, Winter Park |
| Connecticut | Fairfield, Stamford, Waterbury, New Haven, Hartford, Norwalk, Hamden, Rocky Hill |
Opportunity Market Areas (OMAs)
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Lyft has 150 areas for Q2 2023.
BrandStack algorithms indicate Lyft has 150 areas for Q2 2023.
| Region | Markets |
|---|---|
| Arizona | Gilbert, Mesa, Sun Lakes, San Tan Valley, Casa Grande, Goodyear, Flagstaff, Marana |
| California | San Carlos, Daly City, San Ramon, Encinitas, Benicia, Hemet, Pleasant Hill, Beverly Hills |
| Colorado | Fort Collins, Parker, Broomfield, Ken Caryl, Idaho Springs, Castle Rock, Greeley, Pueblo |
| Connecticut | West Hartford, Fairfield, Bridgeport, Middletown, West Haven |
| Florida | Lighthouse Point, North Miami, Riviera Beach, Fort Pierce, Ojus, Hallandale Beach, Margate, Ensley |
Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Lyft, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Lyft.
For Lyft, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Lyft.
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Lyft saw high brand interest in Minnesota especially in Columbia Heights, Brooklyn Center, White Bear Lake, Burnsville and Maplewood. Overall, these regions saw 86.91% more brand interest than the overall Minnesota region.
86.91
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Lyft saw high brand interest in these areas in Florida: West Perrine, Dania Beach, Loughman, Doctor Phillips, Bay Lake, West Little River, Campbell and Greenacres. Overall, these regions saw 83.39% more brand interest than the overall Florida region.
83.39
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Lyft saw relatively higher brand interest in Estelle, Chalmette, Jefferson, Sulphur and Kenner across Louisiana - specifically 72.77% more brand interest than the overall Louisiana region.
72.77
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Lyft saw relatively higher brand interest in Oak Hill, Clarksville, West Memphis, Nashville and Brentwood across Tennessee - specifically 72.73% more brand interest than the overall Tennessee region.
72.73
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Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Lyft, we generated benchmarked insights across competitive brands in the Transportation vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Lyft, we generated benchmarked insights across competitive brands in the Transportation vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
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The most competitive markets for Uber and Lyft in Oregon are - Clackamas and Deschutes River Woods.
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For Uber and Lyft, the most competitive markets in Missouri are - .
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For Uber and Lyft, the most competitive markets in Montana are - .
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For Uber and Lyft, the most competitive markets in Nevada are - Goldfield and Pahrump.
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Top Market Areas (TMAs) Entire List
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Lyft has 258 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Lyft has 258 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| Arizona | Tempe, Tucson, Sun Lakes, Paradise Valley, Glendale, Surprise, Casas Adobes, Prescott |
| Arkansas | Rogers, Bentonville, Springdale, Little Rock, North Little Rock |
| California | San Francisco, Oakland, Hawthorne, Larkspur, Albany, Emeryville, Arden-Arcade, Alamo |
| Colorado | Englewood, Wheat Ridge, Lakewood, Security-Widefield, Loveland, Greenwood Village, Sherrelwood, Winter Park |
| Connecticut | Fairfield, Stamford, Waterbury, New Haven, Hartford, Norwalk, Hamden, Rocky Hill |
| Delaware | Greenville, Wilmington, Claymont, Pike Creek, Brookside, Glasgow, Elsinboro, Lewes |
| Florida | Coral Terrace, Bay Lake, Holden Heights, Lake Buena Vista, Dania Beach, Miami Shores, Campbell, Doctor Phillips |
| Georgia | North Decatur, Stone Mountain, Lithonia, Clarkston, East Point, Irondale, Mountain Park, Gresham Park |
| Hawaii | Kahului, Wahiawa, Village Park, Puako, Kalaoa, Kaanapali, Hilo, Wailea-Makena |
| Idaho | Nampa, Boise, Rexburg, Meridian, Pocatello |
| Illinois | Chicago, Urbana, Burr Ridge, Evanston, Calumet City, Glendale Heights, Wheeling, Country Club Hills |
| Indiana | Bloomington, Lawrence, Clarksville, Gary, East Chicago |
| Iowa | Waukee, Cedar Rapids, Council Bluffs, Marion, Bettendorf, Des Moines, Ames, Evansdale |
| Kansas | Shawnee, Overland Park, Olathe, Kansas City, Wichita, Topeka, Leawood, Lenexa |
| Kentucky | Lexington, Louisville, Florence, Owensboro, Anchorage |
| Louisiana | Kenner, New Orleans, Metairie, Chalmette, Jefferson |
| Maine | Augusta, Scarborough, Saco, Bangor, Portland |
| Maryland | Colesville, Fairland, Halethorpe, Woodmore, Brooklyn Park, Dundalk, White Oak, Milford Mill |
| Massachusetts | Acton, Braintree, Stoughton, Brookline, Somerville, Everett, Milton, Lawrence |
| Michigan | Warren, Huron Charter Township, Dearborn Heights, Detroit, Hazel Park, Highland Park, Harper Woods, Walker |
| Minnesota | Edina, Saint Paul, Golden Valley, Minneapolis, Crystal, Saint Louis Park, Brooklyn Center, Robbinsdale |
| Mississippi | Hattiesburg, Gulfport, Biloxi, Jackson, Olive Branch, Southaven, Starkville, Columbus |
| Missouri | Town and Country, Berkeley, Spanish Lake, Woodson Terrace, Bridgeton |
| Montana | Kalispell, Helena Valley Northeast, Butte, Missoula, Billings |
| Nevada | Summerlin South, Sparks, Whitney, Goldfield, Pahrump |
| New Hampshire | Stratham, Merrimack, Manchester, Nashua, Hanover, Londonderry, Bedford, Hudson |
| New Jersey | Paterson, East Orange, Newark, Kearny, Bayonne, Woodcliff Lake, Bernards, Totowa |
| New Mexico | Roswell, Albuquerque, Mesquite, Rio Rancho, Las Cruces |
| New York | New York, Floral Park, Yonkers, New Rochelle, Garden City, Valley Stream, Mount Vernon, New Cassel |
| North Carolina | Wilmington, Garner, Cary, Gastonia, Charlotte |
| Ohio | Youngstown, University Heights, Cincinnati, Cleveland, Bedford, Forest Park, North Olmsted, Richmond Heights |
| Oklahoma | Edmond, Oklahoma City, Moore, Tulsa, Tuttle, Midwest City, Medicine Park, Lawton |
| Oregon | Redmond, Bend, Tigard, Portland, Gresham, Aloha, Clackamas, Deschutes River Woods |
| Pennsylvania | Chambersburg, Springfield, Pittsburgh, Ross Township, Fort Washington, Philadelphia, Moon, Darby |
| Rhode Island | Providence, Woonsocket, Warwick, Bristol, Pawtucket, Coventry, Cranston, Middletown |
| South Carolina | Hanahan, Beaufort, Goose Creek, North Charleston, Myrtle Beach, Gilbert, Columbia, Tega Cay |
| Tennessee | Mount Juliet, Nashville, Memphis, Brentwood, Germantown |
| Texas | Duncanville, Bedford, University Park, Galveston, Hurst, Balch Springs, Brushy Creek, Jollyville |
| Utah | South Salt Lake, Taylorsville, American Fork, Salt Lake City, Holladay, Peoa, North Salt Lake, Cottonwood Heights |
| Virginia | Springfield, Alexandria, Waterford, Hybla Valley, Lincolnia, North Springfield, Annandale, Glen Allen |
| Washington | Lake Forest Park, Cottage Lake, Seattle, Bellevue, Bryn Mawr-Skyway, Tukwila, Lake Shore, Alderwood Manor |
| West Virginia | Teays Valley, Weirton, Bridgeport, Wheeling, Martinsburg |
| Wisconsin | McFarland, Watertown, Delavan, Waunakee, Glendale, Madison, Milwaukee, Fitchburg |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Top Market Areas (TMA) list. If you are not sure who Lyft's CSM is, reach out to us and we will connect you with them.
Opportunity Market Areas (OMAs) Entire List
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Lyft has 150 areas for Q2 2023.
BrandStack algorithms indicate Lyft has 150 areas for Q2 2023.
| Region | Markets |
|---|---|
| Arizona | Gilbert, Mesa, Sun Lakes, San Tan Valley, Casa Grande, Goodyear, Flagstaff, Marana |
| California | San Carlos, Daly City, San Ramon, Encinitas, Benicia, Hemet, Pleasant Hill, Beverly Hills |
| Colorado | Fort Collins, Parker, Broomfield, Ken Caryl, Idaho Springs, Castle Rock, Greeley, Pueblo |
| Connecticut | West Hartford, Fairfield, Bridgeport, Middletown, West Haven |
| Florida | Lighthouse Point, North Miami, Riviera Beach, Fort Pierce, Ojus, Hallandale Beach, Margate, Ensley |
| Georgia | Covington, Atlanta, Peachtree City, Rex, Candler-McAfee, Doraville, Tucker, Hampton |
| Illinois | Evanston, Rockford, Chicago, Addison, Norridge |
| Indiana | Crown Point, Jeffersonville, Noblesville, South Bend, Westfield, Brookston, Valparaiso, Muncie |
| Louisiana | Moss Bluff, New Roads, Lake Charles, Lafayette, Slidell |
| Maryland | Lake Arbor, Aspen Hill, Lutherville-Timonium, Greater Landover, Woodlawn |
| Massachusetts | Medford, Lynn, Milton, Woburn, Newton |
| Minnesota | Bloomington, Savage, Woodbury, Rochester, Edina |
| Missouri | Raytown, Saint Peters, Kansas City, Springfield, Chesterfield |
| Nevada | Sparks, North Las Vegas, Sunrise Manor, Pahrump, Reno |
| New Jersey | Weehawken, Irvington, Sayreville, West Windsor Township, Plainfield, Livingston, West Orange, Teaneck |
| New York | Central Islip, Plainview, Endwell, Seaford, Brentwood |
| North Carolina | Hope Mills, Gastonia, Mooresville, High Point, Statesville |
| Oregon | Lake Oswego, Redmond, Springfield, Salem, Beavercreek |
| South Carolina | Irmo, Newport, Beaufort, Charleston, Spartanburg |
| Tennessee | Murfreesboro, Knoxville, Hendersonville, Columbia, Spring Hill |
| Texas | Dallas, Temple, Garland, Cedar Hill, Weatherford |
| Utah | Lehi, West Valley City, Farmington, Provo, Centerville, Saratoga Springs, St. George, Park City |
| Virginia | East Highland Park, Richmond, Mount Vernon, Newport News, Bon Air, Mechanicsville, Centreville, Suffolk |
| Washington | Mercer Island, Sammamish, Picnic Point-North Lynnwood, Belfair, North Creek |
| Wisconsin | Appleton, Madison, Racine, Eau Claire, Janesville |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Opportunity Market Areas (OMA) list. If you are not sure who Lyft's CSM is, reach out to us and we will connect you with them.
Competitive Market Areas (CMAs) Entire List
Competitive Market Areas (OMAs) are geo regions that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong presence.
In this case, our algorithms indicate Uber and Lyft have 138 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
In this case, our algorithms indicate Uber and Lyft have 138 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
| Region | Markets |
|---|---|
| Arizona | Prescott |
| Arkansas | North Little Rock |
| Colorado | Security-Widefield, Loveland, Greenwood Village |
| Delaware | Pike Creek, Brookside, Glasgow, Elsinboro |
| Georgia | Irondale, Mountain Park |
| Illinois | Wheeling |
| Indiana | East Chicago |
| Louisiana | Chalmette, Jefferson |
| Maryland | Dundalk, White Oak, Milford Mill |
| Michigan | Highland Park |
| Minnesota | Robbinsdale |
| Mississippi | Southaven, Starkville |
| Nevada | Goldfield, Pahrump |
| New Jersey | Totowa |
| New Mexico | Las Cruces |
| Ohio | North Olmsted |
| Oklahoma | Lawton |
| Oregon | Clackamas, Deschutes River Woods |
| Pennsylvania | Darby |
| Rhode Island | Cranston, Middletown |
| Tennessee | Germantown |
| Texas | Brushy Creek |
| Washington | Lake Shore |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Competitive Market Areas (CMA) list. If you are not sure who Lyft's CSM is, reach out to us and we will connect you with them.
Top Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Lyft, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Lyft.
For Lyft, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Lyft.
|
Lyft saw high brand interest in Minnesota especially in Columbia Heights, Brooklyn Center, White Bear Lake, Burnsville and Maplewood. Overall, these regions saw 86.91% more brand interest than the overall Minnesota region.
86.91
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Lyft saw high brand interest in these areas in Florida: West Perrine, Dania Beach, Loughman, Doctor Phillips, Bay Lake, West Little River, Campbell and Greenacres. Overall, these regions saw 83.39% more brand interest than the overall Florida region.
83.39
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Lyft saw relatively higher brand interest in Estelle, Chalmette, Jefferson, Sulphur and Kenner across Louisiana - specifically 72.77% more brand interest than the overall Louisiana region.
72.77
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Lyft saw relatively higher brand interest in Oak Hill, Clarksville, West Memphis, Nashville and Brentwood across Tennessee - specifically 72.73% more brand interest than the overall Tennessee region.
72.73
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Lyft saw 65.99% more brand interest in these areas (Stratford, Windsor, Rocky Hill, New Haven and Hamden) compared to the overall Connecticut region.
65.99
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Lyft saw high brand interest in these areas in Missouri: Jennings, Maplewood, Ferguson, St. Louis and Florissant. Overall, these regions saw 65.83% more brand interest than the overall Missouri region.
65.83
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Lyft saw relatively higher brand interest in Peoa, Kamas, Pleasant Grove, Salt Lake City, Holladay, South Jordan, South Salt Lake and Taylorsville across Utah - specifically 64.76% more brand interest than the overall Utah region.
64.76
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Lyft saw 63.12% more brand interest in these areas (Pacifica, Emeryville, Belmont, Larkspur, Coronado, South San Francisco, West Rancho Dominguez and San Francisco) compared to the overall California region.
63.12
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Lyft saw relatively higher brand interest in Bangor Trident Base, Tukwila, Klahanie, Kenmore and Airway Heights across Washington - specifically 62.58% more brand interest than the overall Washington region.
62.58
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For more extensive list of brand insights for Lyft and other brands, please connect with us to see how you can get started with BrandStack.
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Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Lyft, we generated benchmarked insights across competitive brands in the Transportation vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Lyft, we generated benchmarked insights across competitive brands in the Transportation vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
|
The most competitive markets for Uber and Lyft in Oregon are - Clackamas and Deschutes River Woods.
|
|
For Uber and Lyft, the most competitive markets in Missouri are - .
|
|
For Uber and Lyft, the most competitive markets in Montana are - .
|
|
For Uber and Lyft, the most competitive markets in Nevada are - Goldfield and Pahrump.
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are the most competitive markets for Uber and Lyft in New Hampshire
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Totowa are the most competitive markets for Uber and Lyft in New Jersey
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Las Cruces are the most competitive markets for Uber and Lyft in New Mexico
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For Uber and Lyft, the most competitive markets in New York are - .
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are the most competitive markets for Uber and Lyft in North Carolina
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For more extensive list of competitive insights for Lyft and other brands, please connect with us to see how you can get started with BrandStack.
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