Bank of America
Integrate Bank of America's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Bank of America, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
4 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
57 DMAs
24 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
34 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
19 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
8 DMAs
1 State
|
|
Monitor & Maintain
|
All other markets
|
77 DMAs
25 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
12 DMAs
|
Brand Insights
Brand Insights reveal Bank of America’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Bank of America shows strong performance with 62.4% average growth across 51 markets (30.1% avg brand interest), with positive growth in 25 of 51 markets
Top performing markets for Bank of America demonstrate exceptional results in Minnesota (+655.6% growth, 68.0% brand interest, +59.0% brand interest change), South Dakota (+560.0% growth, 66.0% brand interest, +56.0% brand interest change), and Nebraska (+341.7% growth, 53.0% brand interest, +41.0% brand interest change)
Bank of America has 23 markets with high growth (>15%), 1 market with moderate growth (5-15%), 2 stable markets (0-5%), and 25 declining markets
Notable high-growth markets for Bank of America include Alabama (+323.1% growth, 55.0% brand interest), Alaska (+40.5% growth, 52.0% brand interest), and Arizona (+68.2% growth, 37.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Consumer Banking industry.
For Bank of America, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Bank of America, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Wells Fargo leads category performance with 141.6% average brand interest growth, particularly strong in Arkansas (+158.8%, 44.0% brand interest), California (+25.8%, 39.0% brand interest), and Colorado (+19.5%, 49.0% brand interest)
In high-growth markets, Wells Fargo maintains an average brand interest of 50.8% with consistent performance across 31 markets
Wells Fargo shows strong momentum with 141.6% average brand interest growth across key markets: Michigan (+712.5% growth, +57.0% brand interest), Indiana (+650.0% growth, +65.0% brand interest), and Illinois (+644.4% growth, +58.0% brand interest)
Wells Fargo captured additional brand interest in 33 markets, averaging +30.2% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Bank of America in the Consumer Banking category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 28.0% | -9.7% | -6.7% |
| West Palm Beach-Ft. Pierce FL | 781,625 | 31.0% | -3.1% | +3.3% |
| Memphis TN | 567,037 | 23.0% | -41.0% | -41.0% |
| Knoxville TN | 492,492 | 21.0% | -36.4% | -38.2% |
Emerging Market
Smaller markets showing strong growth potential
57
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Montgomery (Selma) AL | 219,243 | 59.0% | +353.9% | +436.4% |
| Bakersfield CA | 217,518 | 32.0% | +14.3% | +3.2% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 212,256 | 33.0% | +26.9% | +13.8% |
| Monterey-Salinas CA | 204,934 | 34.0% | +36.0% | +21.4% |
| La Crosse-Eau Claire WI | 199,505 | 49.0% | +250.0% | +308.3% |
| Wilmington NC | 193,195 | 40.0% | +17.7% | +21.2% |
| Corpus Christi TX | 183,471 | 44.0% | +69.2% | +76.0% |
| Amarillo TX | 173,430 | 42.0% | +100.0% | +82.6% |
Growth Opportunity
Mid-size markets with positive brand interest trends
34
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 651,174 | 48.0% | +60.0% | +71.4% |
| Albuquerque-Santa Fe NM | 634,260 | 52.0% | +116.7% | +126.1% |
| Fresno-Visalia CA | 558,026 | 35.0% | +12.9% | +6.1% |
| Ft. Myers-Naples FL | 543,946 | 33.0% | +3.1% | +6.5% |
| Richmond-Petersburg VA | 535,207 | 47.0% | +67.9% | +74.1% |
| Wilkes Barre-Scranton PA | 519,543 | 43.0% | +126.3% | +152.9% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 46.0% | +109.1% | +130.0% |
| Tucson (Sierra Vista) AZ | 431,693 | 36.0% | +63.6% | +71.4% |
High Growth Priority
Large markets showing strong consistent growth
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,735,885 | 43.0% | +65.4% | +65.4% |
| Atlanta GA | 2,358,268 | 37.0% | +15.6% | +15.6% |
| Houston TX | 2,346,370 | 27.0% | +8.0% | +8.0% |
| Phoenix AZ | 1,882,206 | 35.0% | +52.2% | +66.7% |
| Minneapolis-St. Paul MN | 1,618,742 | 66.0% | +633.3% | +633.3% |
| Denver CO | 1,577,435 | 39.0% | +225.0% | +290.0% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 36.0% | +20.0% | +20.0% |
| Charlotte NC | 1,164,592 | 42.0% | +16.7% | +16.7% |
Maintain & Optimize
Stable markets with consistent performance
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Diego CA | 974,169 | 28.0% | +0.0% | +3.7% |
| Chattanooga TN | 353,329 | 33.0% | +0.0% | +6.5% |
| Tallahassee FL-Thomasville GA | 263,586 | 35.0% | +0.0% | -2.8% |
| Palm Springs CA | 148,025 | 33.0% | +6.5% | +6.5% |
| Gainesville FL | 122,206 | 33.0% | +3.1% | +0.0% |
| Wheeling WV-Steubenville OH | 112,693 | 17.0% | +6.3% | -5.6% |
| Charlottesville VA | 86,196 | 37.0% | +5.7% | +2.8% |
| Bend OR | 80,362 | 31.0% | +6.9% | +6.9% |
Monitor & Maintain
All other markets
77
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 14.0% | -50.0% | -53.3% |
| Chicago IL | 3,189,842 | 8.0% | -68.0% | -65.2% |
| Boston MA-Manchester NH | 2,284,647 | 8.0% | -86.2% | -86.2% |
| Detroit MI | 1,704,780 | 6.0% | -78.6% | -80.7% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 9.0% | -35.7% | -35.7% |
| St. Louis MO | 1,104,541 | 14.0% | -68.2% | -69.6% |
| Indianapolis IN | 1,062,406 | 8.0% | -42.9% | -38.5% |
| Cincinnati OH | 839,467 | 11.0% | -38.9% | -42.1% |
Turnaround Priority
Markets requiring immediate attention and improvement
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 28.0% | -3.5% | -15.2% |
| Dallas-Ft. Worth TX | 2,676,555 | 24.0% | -14.3% | -14.3% |
| Washington DC (Hagerstown MD) | 2,303,268 | 28.0% | -28.2% | -28.2% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 28.0% | -3.5% | -12.5% |
| Seattle-Tacoma WA | 1,862,467 | 21.0% | -43.2% | -44.7% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 30.0% | -9.1% | -9.1% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 28.0% | -22.2% | -20.0% |
| Pittsburgh PA | 1,033,947 | 15.0% | -42.3% | -40.0% |
Brand Insights
Brand Insights for Bank of America in the Consumer Banking category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Bank of America shows strong performance with 69.0% average growth across 209 markets (31.1% avg brand interest), with positive growth in 119 of 209 markets
Top performing markets for Bank of America demonstrate exceptional results in Duluth MN-Superior WI (+712.5% growth, 65.0% brand interest, +57.0% brand interest change), Mankato MN (+712.5% growth, 65.0% brand interest, +57.0% brand interest change), and Minneapolis-St. Paul MN (+633.3% growth, 66.0% brand interest, +57.0% brand interest change)
Bank of America has 103 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 9 stable markets (0-5%), and 85 declining markets
Notable high-growth markets for Bank of America include Albany GA (+53.9% growth, 40.0% brand interest), Albuquerque-Santa Fe NM (+116.7% growth, 52.0% brand interest), and Alexandria LA (+36.4% growth, 15.0% brand interest)
Bank of America maintains strong brand interest positions in key markets: Tampa-St. Petersburg (Sarasota) FL (30.0% brand interest, -3.0% change), West Palm Beach-Ft. Pierce FL (31.0% brand interest, -1.0% change), and Albany GA (40.0% brand interest, +14.0% change)
Bank of America shows positive brand interest momentum in 119 markets, notably in Albany GA (+14.0% brand interest), Albuquerque-Santa Fe NM (+28.0% brand interest), Alexandria LA (+4.0% brand interest)
Bank of America demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+53.9% growth, +14.0% gain, 40.0% current brand interest), Albuquerque-Santa Fe NM (+116.7% growth, +28.0% gain, 52.0% current brand interest), and Amarillo TX (+100.0% growth, +21.0% gain, 42.0% current brand interest)
Bank of America successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 40.0% brand interest, +53.9% growth), Albuquerque-Santa Fe NM (maintained 52.0% brand interest, +116.7% growth), and Amarillo TX (maintained 42.0% brand interest, +100.0% growth)
In large markets, Bank of America shows strong growth with notable brand interest: Baltimore MD (-46.8% decline, 25.0% brand interest) and Boston MA-Manchester NH (-86.2% decline, 8.0% brand interest)
In medium markets, Bank of America shows strong growth with notable brand interest: Albany-Schenectady-Troy NY (-71.0% decline, 11.0% brand interest) and Buffalo NY (-70.0% decline, 12.0% brand interest)
In small markets, Bank of America shows strong growth with moderate brand interest: Abilene-Sweetwater TX (-13.8% decline, 25.0% brand interest) and Alpena MI (-48.6% decline, 18.0% brand interest)
Bank of America maintains dominant market position with >35% brand interest in key markets: Albany GA (40.0% brand interest, +53.9% change) and Albuquerque-Santa Fe NM (52.0% brand interest, +116.7% change)
Bank of America achieves significant brand interest gains in Albany GA (+14.0% brand interest growth, now at 40.0%) and Albuquerque-Santa Fe NM (+28.0% brand interest growth, now at 52.0%)
Bank of America shows accelerating brand interest growth in Albany GA (+53.9% growth, 40.0% brand interest) and Albuquerque-Santa Fe NM (+116.7% growth, 52.0% brand interest)
Bank of America demonstrates emerging brand interest strength in Alexandria LA (+36.4% growth, 15.0% brand interest) and Clarksburg-Weston WV (+35.7% growth, 19.0% brand interest)
Bank of America maintains stable brand interest performance in mature markets: Los Angeles CA (-3.5% decline, 28.0% brand interest) and San Francisco-Oakland-San Jose CA (-3.5% decline, 28.0% brand interest)
Competitive Insights
Competitive Insights showcase how Bank of America performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Bank of America can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Bank of America can focus its competitive strategy.
Wells Fargo leads category performance with 125.5% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+95.8%, 47.0% brand interest), Albany-Schenectady-Troy NY (+333.3%, 52.0% brand interest), and Alexandria LA (+461.5%, 73.0% brand interest)
In high-growth markets, Wells Fargo maintains an average brand interest of 55.2% with consistent performance across 112 markets
Wells Fargo shows strong momentum with 125.5% average brand interest growth across key markets: Detroit MI (+966.7% growth, +58.0% brand interest), Columbus OH (+900.0% growth, +72.0% brand interest), and Zanesville OH (+788.9% growth, +71.0% brand interest)
Wells Fargo captured additional brand interest in 123 markets, averaging +32.8% brand interest growth in key growth markets
Bank of America shows strong momentum with 69.0% average brand interest growth across key markets: Duluth MN-Superior WI (+712.5% growth, +57.0% brand interest), Mankato MN (+712.5% growth, +57.0% brand interest), and Minneapolis-St. Paul MN (+633.3% growth, +57.0% brand interest)
Bank of America captured additional brand interest in 115 markets, averaging +22.0% brand interest growth in key growth markets
Wells Fargo maintains market dominance with an average 53.6% brand interest across key markets: Abilene-Sweetwater TX (47.0% brand interest, +95.8% growth), Albany-Schenectady-Troy NY (52.0% brand interest, +333.3% growth), and Alexandria LA (73.0% brand interest, +461.5% growth)
Bank of America maintains market dominance with an average 45.8% brand interest across key markets: Albany GA (40.0% brand interest, +53.9% growth), Albuquerque-Santa Fe NM (52.0% brand interest, +116.7% growth), and Amarillo TX (42.0% brand interest, +100.0% growth)
Chase maintains market dominance with an average 38.5% brand interest across key markets: Anchorage AK (36.0% brand interest, +157.1% growth), Atlanta GA (34.0% brand interest, +17.2% growth), and Baltimore MD (45.0% brand interest, +66.7% growth)
Wells Fargo dominates in 109 of 204 key battleground markets against Bank of America, notably in Albany GA (35.0% vs 40.0% brand interest), Albuquerque-Santa Fe NM (23.0% vs 52.0% brand interest), and Amarillo TX (38.0% vs 42.0% brand interest)
Wells Fargo dominates in 161 of 204 key battleground markets against Chase, notably in Albany GA (35.0% vs 25.0% brand interest), Albuquerque-Santa Fe NM (23.0% vs 25.0% brand interest), and Amarillo TX (38.0% vs 20.0% brand interest)
Bank of America dominates in 161 of 205 key battleground markets against Chase, notably in Abilene-Sweetwater TX (25.0% vs 28.0% brand interest), Albany-Schenectady-Troy NY (11.0% vs 37.0% brand interest), and Alpena MI (18.0% vs 22.0% brand interest)
Wells Fargo successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 47.0% brand interest, +95.8% growth), Albany-Schenectady-Troy NY (maintained 52.0% brand interest, +333.3% growth), and Alexandria LA (maintained 73.0% brand interest, +461.5% growth)
Bank of America successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 40.0% brand interest, +53.9% growth), Albuquerque-Santa Fe NM (maintained 52.0% brand interest, +116.7% growth), and Amarillo TX (maintained 42.0% brand interest, +100.0% growth)
Chase successfully defends market leadership positions while maintaining brand interest growth in Anchorage AK (maintained 36.0% brand interest, +157.1% growth), Atlanta GA (maintained 34.0% brand interest, +17.2% growth), and Augusta GA (maintained 29.0% brand interest, +61.1% growth)
Bank of America emerges as competitive challenger to Wells Fargo with superior brand interest growth rates in Beaumont-Port Arthur TX (+125.0% vs +15.4% growth), Denver CO (+225.0% vs +25.0% growth), and Eugene OR (+33.3% vs +27.3% growth)