Bank of America
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Bank of America, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
66 DMAs
6 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
48 DMAs
14 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
24 DMAs
12 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
72 DMAs
18 States
|
Brand Insights
Brand Insights reveal Bank of America’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Bank of America shows stable performance with 2.4% average growth across 51 markets (26.7% avg brand interest), with positive growth in 23 of 51 markets
Top performing markets for Bank of America demonstrate exceptional results in Montana (+15.8% growth, 22.0% brand interest, +3.0% change)
Bank of America has 4 markets with high growth (>15%), 13 markets with moderate growth (5-15%), 18 stable markets (0-5%), and 16 declining markets
Notable high-growth markets for Bank of America include Indiana (+15.4% growth, 15.0% brand interest), Montana (+15.8% growth, 22.0% brand interest), and North Dakota (+15.4% growth, 15.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Consumer Banking industry.
For Bank of America, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Bank of America, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Wells Fargo demonstrates category leadership at state level with 3.7% average brand interest growth, showing exceptional performance in Maryland (+21.7%, 28.0% brand interest), New Hampshire (+22.2%, 11.0% brand interest), and Ohio (+22.2%, 11.0% brand interest)
In high-growth state markets, Wells Fargo maintains an average brand interest of 17.2% with consistent performance across 4 markets
In direct competition, Wells Fargo outperforms Bank of America with 18.8 percentage point brand interest advantage across 51 shared markets: Alabama (gap: 38.0% brand interest, 1.9% growth), Arizona (gap: 12.0% brand interest, 7.6% growth), and Delaware (gap: 3.0% brand interest, 9.4% growth)
In select markets, Bank of America outperforms Wells Fargo despite weaker overall growth (+2.4% vs +3.7% overall): Arizona (Bank of America: +4.8% growth vs Wells Fargo: -2.9% growth) and Delaware (Bank of America: +3.6% growth vs Wells Fargo: -5.9% growth)
Investment Recommendations
Strategic recommendations for Bank of America in the Consumer Banking category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
66
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 29.0% | +3.6% | +3.6% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 34.0% | -5.6% | +6.3% |
| Detroit MI | 1,646,663 | 30.0% | +3.5% | +7.1% |
| St. Louis MO | 1,066,886 | 45.0% | +7.1% | +2.3% |
| San Antonio TX | 900,609 | 27.0% | +3.9% | +12.5% |
| Cincinnati OH | 810,849 | 18.0% | +0.0% | +5.9% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 20.0% | +0.0% | +5.3% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 19.0% | +0.0% | +18.8% |
High Growth Priority
Large markets showing strong consistent growth
48
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Denver CO | 1,523,659 | 14.0% | +16.7% | +16.7% |
| Indianapolis IN | 1,026,188 | 15.0% | +15.4% | +15.4% |
| Salt Lake City UT | 975,902 | 13.0% | +18.2% | +18.2% |
| Milwaukee WI | 765,170 | 13.0% | +8.3% | +18.2% |
| Louisville KY | 612,910 | 16.0% | +6.7% | +14.3% |
| New Orleans LA | 584,044 | 13.0% | +8.3% | +8.3% |
| Dayton OH | 418,047 | 16.0% | +14.3% | +14.3% |
| Des Moines-Ames IA | 401,464 | 16.0% | +6.7% | +6.7% |
Maintain & Optimize
Stable markets with consistent performance
24
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 29.0% | +0.0% | +0.0% |
| Houston TX | 2,266,381 | 26.0% | +0.0% | +4.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 14.0% | +0.0% | +0.0% |
| Portland OR | 1,086,232 | 29.0% | +0.0% | +3.6% |
| Baltimore MD | 977,058 | 43.0% | +2.4% | +0.0% |
| Las Vegas NV | 739,704 | 27.0% | +0.0% | +0.0% |
| Albuquerque-Santa Fe NM | 612,638 | 24.0% | +0.0% | +4.4% |
| Buffalo NY | 537,294 | 41.0% | +2.5% | -4.7% |
Turnaround Priority
Markets requiring immediate attention / improvement
72
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 25.0% | -7.4% | -7.4% |
| Los Angeles CA | 4,962,377 | 30.0% | +0.0% | -3.2% |
| Chicago IL | 3,081,097 | 21.0% | -4.6% | -8.7% |
| Philadelphia PA | 2,642,616 | 25.0% | -7.4% | -3.9% |
| Atlanta GA | 2,277,873 | 31.0% | -6.1% | -3.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 36.0% | -5.3% | -5.3% |
| Boston MA-Manchester NH | 2,206,762 | 53.0% | -1.9% | -8.6% |
| Phoenix AZ | 1,818,040 | 22.0% | -4.4% | +0.0% |
Brand Insights
Brand Insights for Bank of America in the Consumer Banking category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Bank of America shows stable performance with 3.2% average growth across 209 markets (24.8% avg brand interest), with positive growth in 85 of 209 markets
Top performing markets for Bank of America demonstrate exceptional results in Glendive MT (+100.0% growth, 95.0% brand interest, +95.0% change), Ottumwa IA-Kirksville MO (+66.7% growth, 30.0% brand interest, +12.0% change), and Billings, MT (+56.2% growth, 25.0% brand interest, +9.0% change)
Bank of America has 25 markets with high growth (>15%), 37 markets with moderate growth (5-15%), 76 stable markets (0-5%), and 71 declining markets
Notable high-growth markets for Bank of America include Albany GA (+16.7% growth, 28.0% brand interest), Alexandria LA (+16.7% growth, 14.0% brand interest), and Baton Rouge LA (+18.2% growth, 13.0% brand interest)
Bank of America demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+16.7% growth, +4.0% gain, 28.0% current brand interest), Billings, MT (+56.2% growth, +9.0% gain, 25.0% current brand interest), and Glendive MT (+100.0% growth, +95.0% gain, 95.0% current brand interest)
Bank of America successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 28.0% brand interest, +16.7% growth), Billings, MT (maintained 25.0% brand interest, +56.2% growth), and Flint-Saginaw-Bay City MI (maintained 21.0% brand interest, +16.7% growth)
In small markets, Bank of America shows modest growth with notable brand interest: Albany GA (+16.7% growth, 28.0% brand interest) and Alexandria LA (+16.7% growth, 14.0% brand interest)
Bank of America maintains dominant market position with >35% brand interest in key markets: Boston MA-Manchester NH (53.0% brand interest, 1.9% decline), Glendive MT (95.0% brand interest, +100.0% growth), and Quincy IL-Hannibal MO-Keokuk IA (37.0% brand interest, +48.0% growth)
Bank of America achieves significant brand interest gains in Albany GA (+4.0% brand interest growth, now at 28.0%), Billings, MT (+9.0% brand interest growth, now at 25.0%), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+4.0% brand interest growth, now at 20.0%)
Bank of America shows accelerating brand interest growth in Albany GA (+16.7% growth, 28.0% brand interest) and Alexandria LA (+16.7% growth, 14.0% brand interest)
Bank of America demonstrates emerging brand interest strength in Alexandria LA (+16.7% growth, 14.0% brand interest) and Baton Rouge LA (+18.2% growth, 13.0% brand interest)
Bank of America maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-2.9% growth, 34.0% brand interest) and Anchorage AK (-2.8% growth, 35.0% brand interest)
Bank of America faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-6.7% growth, 28.0% brand interest) and Albany-Schenectady-Troy NY (-2.9% growth, 34.0% brand interest)
Bank of America performance in major markets: Atlanta GA (-6.1% growth, 31.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-1.9% growth, 53.0% brand interest, 2.6M TVHH), and Charlotte NC (-8.1% growth, 34.0% brand interest, 1.3M TVHH)
Bank of America shows positive brand interest growth in markets representing 26.3% of total TVHH coverage
Bank of America maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (28.0% brand interest, -2.0% change), Albany-Schenectady-Troy NY (34.0% brand interest, -1.0% change), and Anchorage AK (35.0% brand interest, -1.0% change)
Competitive Insights
Competitive Insights showcase how Bank of America performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Bank of America can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Bank of America can focus its competitive strategy.
Wells Fargo demonstrates category leadership at dma level with 3.8% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+18.2%, 13.0% brand interest), Alexandria LA (+33.3%, 16.0% brand interest), and Alpena MI (+100.0%, 1.0% brand interest)
In high-growth dma markets, Wells Fargo maintains an average brand interest of 16.3% with consistent performance across 21 markets
In direct competition, Wells Fargo outperforms Bank of America with 16.5 percentage point brand interest advantage across 209 shared markets: Bakersfield CA (gap: 6.0% brand interest, 0.6% growth), Billings, MT (gap: 18.0% brand interest, 66.7% growth), and Biloxi-Gulfport MS (gap: 23.0% brand interest, 2.4% growth)
In select markets, Bank of America outperforms Wells Fargo despite weaker overall growth (+3.2% vs +3.8% overall): Billings, MT (Bank of America: +56.2% growth vs Wells Fargo: -10.4% growth) and Boise ID (Bank of America: +6.2% growth vs Wells Fargo: -2.5% growth)
In select markets, Chase outperforms Wells Fargo despite weaker overall growth (-0.7% vs +3.8% overall): Bakersfield CA (Chase leads: 40.0% share, +5.3% growth vs Wells Fargo: 33.0%, -2.9%), Biloxi-Gulfport MS (Chase: +2.5% growth vs Wells Fargo: -2.4% growth), and Binghamton NY (Chase leads: 62.0% share, +5.1% growth vs Wells Fargo: 14.0%, -17.6%)
In select markets, Chase outperforms Bank of America despite weaker overall growth (-0.7% vs +3.2% overall): Bakersfield CA (Chase leads: 40.0% share, +5.3% growth vs Bank of America: 27.0%, -3.6%)
Wells Fargo successfully defends market leadership positions while maintaining brand interest growth in Elmira NY (maintained 22.0% brand interest, +37.5% growth), Peoria-Bloomington IL (maintained 21.0% brand interest, +16.7% growth), and St. Joseph MO (maintained 26.0% brand interest, +36.8% growth)
Bank of America successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 28.0% brand interest, +16.7% growth), Billings, MT (maintained 25.0% brand interest, +56.2% growth), and Flint-Saginaw-Bay City MI (maintained 21.0% brand interest, +16.7% growth)
Chase successfully defends market leadership positions while maintaining brand interest growth in Biloxi-Gulfport MS (maintained 41.0% brand interest, +2.5% growth), Bowling Green KY (maintained 65.0% brand interest, +1.6% growth), and Charleston SC (maintained 29.0% brand interest, +3.6% growth)
Wells Fargo maintains strong brand interest position in key markets: Washington DC (Hagerstown MD) (30.0% brand interest, +15.4% growth), Las Vegas NV (36.0% brand interest, +2.9% growth), and Minneapolis-St. Paul MN (67.0% brand interest, +1.5% growth)
Bank of America maintains strong brand interest position in key markets: Baltimore MD (43.0% brand interest, +2.4% growth), Detroit MI (30.0% brand interest, +3.5% growth), and San Antonio TX (27.0% brand interest, +3.9% growth)
Chase maintains strong brand interest position in key markets: Jacksonville FL (35.0% brand interest, +2.9% growth), Kansas City MO (46.0% brand interest, +2.2% growth), and Los Angeles CA (45.0% brand interest, +4.7% growth)
Chase dominates head-to-head competition against Bank of America in 148 of 163 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (47.0% vs 28.0% brand interest), Albany-Schenectady-Troy NY (53.0% vs 34.0% brand interest), and Bakersfield CA (40.0% vs 27.0% brand interest)
Key battleground markets show Wells Fargo leading Bank of America in 36 of 72 competitive territories with significant performance differences: Bakersfield CA (33.0% vs 27.0%), Fresno-Visalia CA (34.0% vs 30.0%), and Monterey-Salinas CA (32.0% vs 27.0%)
Chase demonstrates competitive strength with 104 high brand interest dma markets and 1 high-growth dma market, notably in Zanesville OH (79.0% brand interest, +4.0% growth), Lima OH (80.0% brand interest, 1.2% decline), and Columbus OH (78.0% brand interest, +0.0% growth)
Wells Fargo demonstrates competitive strength with 95 high brand interest dma markets and 19 high-growth dma markets, notably in Minneapolis-St. Paul MN (67.0% brand interest, +1.5% growth), Presque Isle ME (16.0% brand interest, +100.0% growth), and Duluth MN-Superior WI (66.0% brand interest, +0.0% growth)