Wells Fargo
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Wells Fargo, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
7 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
49 DMAs
30 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
40 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
31 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
3 DMAs
1 State
|
|
Monitor & Maintain
|
All other markets
|
69 DMAs
19 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
11 DMAs
|
Brand Insights
Brand Insights reveal Wells Fargo’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Wells Fargo shows strong performance with 141.6% average growth across 51 markets (43.1% avg brand interest), with positive growth in 33 of 51 markets
Top performing markets for Wells Fargo demonstrate exceptional results in Michigan (+712.5% growth, 65.0% brand interest, +57.0% brand interest change), Indiana (+650.0% growth, 75.0% brand interest, +65.0% brand interest change), and Illinois (+644.4% growth, 67.0% brand interest, +58.0% brand interest change)
Wells Fargo has 31 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 18 declining markets
Notable high-growth markets for Wells Fargo include Arkansas (+158.8% growth, 44.0% brand interest), California (+25.8% growth, 39.0% brand interest), and Colorado (+19.5% growth, 49.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Consumer Banking industry.
For Wells Fargo, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Wells Fargo, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Wells Fargo leads category performance with 141.6% average brand interest growth, particularly strong in Arkansas (+158.8%, 44.0% brand interest), California (+25.8%, 39.0% brand interest), and Colorado (+19.5%, 49.0% brand interest)
In high-growth markets, Wells Fargo maintains an average brand interest of 50.8% with consistent performance across 31 markets
Wells Fargo shows strong momentum with 141.6% average brand interest growth across key markets: Michigan (+712.5% growth, +57.0% brand interest), Indiana (+650.0% growth, +65.0% brand interest), and Illinois (+644.4% growth, +58.0% brand interest)
Wells Fargo captured additional brand interest in 33 markets, averaging +30.2% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Wells Fargo in the Consumer Banking category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Sacramento-Stockton-Modesto CA | 1,321,830 | 36.0% | +0.0% | -5.3% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 21.0% | -59.6% | -62.5% |
| Albuquerque-Santa Fe NM | 634,260 | 23.0% | -57.4% | -58.9% |
| Ft. Myers-Naples FL | 543,946 | 35.0% | +0.0% | -5.4% |
| Richmond-Petersburg VA | 535,207 | 22.0% | -56.0% | -59.3% |
| Wilkes Barre-Scranton PA | 519,543 | 38.0% | -13.6% | -24.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 31.0% | -38.0% | -41.5% |
Emerging Market
Smaller markets showing strong growth potential
49
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Peoria-Bloomington IL | 218,337 | 65.0% | +282.4% | +282.4% |
| Bakersfield CA | 217,518 | 43.0% | +26.5% | +30.3% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 212,256 | 42.0% | +44.8% | +31.3% |
| Monterey-Salinas CA | 204,934 | 39.0% | +11.4% | +2.6% |
| Wausau-Rhinelander WI | 166,302 | 57.0% | +111.1% | +137.5% |
| Columbus-Tupelo-West Point MS | 165,898 | 49.0% | +69.0% | +75.0% |
| Salisbury MD | 163,214 | 34.0% | +13.3% | +9.7% |
| Medford-Klamath Falls OR | 161,128 | 49.0% | +40.0% | +40.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
40
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 59.0% | +353.9% | +353.9% |
| Louisville KY | 634,542 | 76.0% | +590.9% | +590.9% |
| New Orleans LA | 604,657 | 77.0% | +541.7% | +670.0% |
| Providence RI-New Bedford MA | 584,232 | 36.0% | +300.0% | +350.0% |
| Memphis TN | 567,037 | 36.0% | +44.0% | +16.1% |
| Buffalo NY | 556,257 | 46.0% | +253.9% | +318.2% |
| Albany-Schenectady-Troy NY | 509,309 | 52.0% | +333.3% | +333.3% |
| Little Rock-Pine Bluff AR | 507,874 | 42.0% | +121.1% | +110.0% |
High Growth Priority
Large markets showing strong consistent growth
31
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 58.0% | +286.7% | +241.2% |
| Los Angeles CA | 5,137,519 | 41.0% | +57.7% | +41.4% |
| Chicago IL | 3,189,842 | 69.0% | +762.5% | +762.5% |
| Dallas-Ft. Worth TX | 2,676,555 | 46.0% | +76.9% | +58.6% |
| Houston TX | 2,346,370 | 45.0% | +50.0% | +40.6% |
| Washington DC (Hagerstown MD) | 2,303,268 | 33.0% | +22.2% | +6.5% |
| Boston MA-Manchester NH | 2,284,647 | 36.0% | +414.3% | +350.0% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 42.0% | +44.8% | +44.8% |
Maintain & Optimize
Stable markets with consistent performance
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Fresno-Visalia CA | 558,026 | 36.0% | +2.9% | +0.0% |
| Tucson (Sierra Vista) AZ | 431,693 | 41.0% | +5.1% | -6.8% |
| Colorado Springs-Pueblo CO | 339,442 | 44.0% | +2.3% | -6.4% |
Monitor & Maintain
All other markets
69
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Des Moines-Ames IA | 415,633 | 25.0% | -58.3% | -60.9% |
| Roanoke-Lynchburg VA | 401,623 | 23.0% | -60.3% | -64.6% |
| Omaha NE | 397,575 | 37.0% | -28.9% | -33.9% |
| Huntsville-Decatur (Florence) AL | 362,886 | 40.0% | -9.1% | -23.1% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 355,054 | 36.0% | -18.2% | -21.7% |
| Chattanooga TN | 353,329 | 34.0% | +3.0% | -10.5% |
| Savannah GA | 332,675 | 24.0% | -48.9% | -52.0% |
| El Paso TX | 327,122 | 34.0% | -30.6% | -33.3% |
Turnaround Priority
Markets requiring immediate attention and improvement
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,735,885 | 31.0% | -27.9% | -34.0% |
| Atlanta GA | 2,358,268 | 29.0% | -25.6% | -31.0% |
| Minneapolis-St. Paul MN | 1,618,742 | 24.0% | -64.7% | -65.7% |
| Charlotte NC | 1,164,592 | 21.0% | -53.3% | -54.4% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 29.0% | -31.0% | -38.3% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 23.0% | -48.9% | -53.1% |
| Las Vegas NV | 765,811 | 35.0% | -10.3% | -14.6% |
| Jacksonville FL | 695,710 | 32.0% | -13.5% | -22.0% |
Brand Insights
Brand Insights for Wells Fargo in the Consumer Banking category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Wells Fargo shows strong performance with 125.5% average growth across 207 markets (44.3% avg brand interest), with positive growth in 126 of 207 markets
Top performing markets for Wells Fargo demonstrate exceptional results in Detroit MI (+966.7% growth, 64.0% brand interest, +58.0% brand interest change), Columbus OH (+900.0% growth, 80.0% brand interest, +72.0% brand interest change), and Zanesville OH (+788.9% growth, 80.0% brand interest, +71.0% brand interest change)
Wells Fargo has 112 markets with high growth (>15%), 11 markets with moderate growth (5-15%), 6 stable markets (0-5%), and 78 declining markets
Notable high-growth markets for Wells Fargo include Abilene-Sweetwater TX (+95.8% growth, 47.0% brand interest), Albany-Schenectady-Troy NY (+333.3% growth, 52.0% brand interest), and Alexandria LA (+461.5% growth, 73.0% brand interest)
Wells Fargo maintains strong brand interest positions in key markets: Albany GA (35.0% brand interest, -5.0% change), Amarillo TX (38.0% brand interest, -6.0% change), and Billings, MT (34.0% brand interest, -17.0% change)
Wells Fargo shows positive brand interest momentum in 126 markets, notably in Abilene-Sweetwater TX (+23.0% brand interest), Albany-Schenectady-Troy NY (+40.0% brand interest), Alexandria LA (+60.0% brand interest)
Wells Fargo demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+95.8% growth, +23.0% gain, 47.0% current brand interest), Albany-Schenectady-Troy NY (+333.3% growth, +40.0% gain, 52.0% current brand interest), and Alexandria LA (+461.5% growth, +60.0% gain, 73.0% current brand interest)
Wells Fargo successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 47.0% brand interest, +95.8% growth), Albany-Schenectady-Troy NY (maintained 52.0% brand interest, +333.3% growth), and Alexandria LA (maintained 73.0% brand interest, +461.5% growth)
In large markets, Wells Fargo shows strong growth with moderate brand interest: Atlanta GA (-25.6% decline, 29.0% brand interest) and Charlotte NC (-53.3% decline, 21.0% brand interest)
In medium markets, Wells Fargo shows strong growth with moderate brand interest: Albuquerque-Santa Fe NM (-57.4% decline, 23.0% brand interest) and Birmingham AL (-46.5% decline, 31.0% brand interest)
In small markets, Wells Fargo shows strong growth with moderate brand interest: Albany GA (-12.5% decline, 35.0% brand interest) and Amarillo TX (-13.6% decline, 38.0% brand interest)
Wells Fargo maintains dominant market position with >35% brand interest in key markets: Albany GA (35.0% brand interest, -12.5% change) and Amarillo TX (38.0% brand interest, -13.6% change)
Wells Fargo achieves significant brand interest gains in Abilene-Sweetwater TX (+23.0% brand interest growth, now at 47.0%) and Albany-Schenectady-Troy NY (+40.0% brand interest growth, now at 52.0%)
Wells Fargo shows accelerating brand interest growth in Abilene-Sweetwater TX (+95.8% growth, 47.0% brand interest) and Albany-Schenectady-Troy NY (+333.3% growth, 52.0% brand interest)
Wells Fargo maintains stable brand interest performance in mature markets: Biloxi-Gulfport MS (-2.3% decline, 42.0% brand interest) and Gainesville FL (-2.9% decline, 34.0% brand interest)
Wells Fargo faces growth challenges in historically strong markets: Albany GA (-12.5% decline, 35.0% brand interest) and Amarillo TX (-13.6% decline, 38.0% brand interest)
Competitive Insights
Competitive Insights showcase how Wells Fargo performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Wells Fargo can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Wells Fargo can focus its competitive strategy.
Wells Fargo leads category performance with 125.5% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+95.8%, 47.0% brand interest), Albany-Schenectady-Troy NY (+333.3%, 52.0% brand interest), and Alexandria LA (+461.5%, 73.0% brand interest)
In high-growth markets, Wells Fargo maintains an average brand interest of 55.2% with consistent performance across 112 markets
Wells Fargo shows strong momentum with 125.5% average brand interest growth across key markets: Detroit MI (+966.7% growth, +58.0% brand interest), Columbus OH (+900.0% growth, +72.0% brand interest), and Zanesville OH (+788.9% growth, +71.0% brand interest)
Wells Fargo captured additional brand interest in 123 markets, averaging +32.8% brand interest growth in key growth markets
Bank of America shows strong momentum with 69.0% average brand interest growth across key markets: Duluth MN-Superior WI (+712.5% growth, +57.0% brand interest), Mankato MN (+712.5% growth, +57.0% brand interest), and Minneapolis-St. Paul MN (+633.3% growth, +57.0% brand interest)
Bank of America captured additional brand interest in 115 markets, averaging +22.0% brand interest growth in key growth markets
Wells Fargo maintains market dominance with an average 53.6% brand interest across key markets: Abilene-Sweetwater TX (47.0% brand interest, +95.8% growth), Albany-Schenectady-Troy NY (52.0% brand interest, +333.3% growth), and Alexandria LA (73.0% brand interest, +461.5% growth)
Bank of America maintains market dominance with an average 45.8% brand interest across key markets: Albany GA (40.0% brand interest, +53.9% growth), Albuquerque-Santa Fe NM (52.0% brand interest, +116.7% growth), and Amarillo TX (42.0% brand interest, +100.0% growth)
Chase maintains market dominance with an average 38.5% brand interest across key markets: Anchorage AK (36.0% brand interest, +157.1% growth), Atlanta GA (34.0% brand interest, +17.2% growth), and Baltimore MD (45.0% brand interest, +66.7% growth)
Wells Fargo dominates in 109 of 204 key battleground markets against Bank of America, notably in Albany GA (35.0% vs 40.0% brand interest), Albuquerque-Santa Fe NM (23.0% vs 52.0% brand interest), and Amarillo TX (38.0% vs 42.0% brand interest)
Wells Fargo dominates in 161 of 204 key battleground markets against Chase, notably in Albany GA (35.0% vs 25.0% brand interest), Albuquerque-Santa Fe NM (23.0% vs 25.0% brand interest), and Amarillo TX (38.0% vs 20.0% brand interest)
Bank of America dominates in 161 of 205 key battleground markets against Chase, notably in Abilene-Sweetwater TX (25.0% vs 28.0% brand interest), Albany-Schenectady-Troy NY (11.0% vs 37.0% brand interest), and Alpena MI (18.0% vs 22.0% brand interest)
Wells Fargo successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 47.0% brand interest, +95.8% growth), Albany-Schenectady-Troy NY (maintained 52.0% brand interest, +333.3% growth), and Alexandria LA (maintained 73.0% brand interest, +461.5% growth)
Bank of America successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 40.0% brand interest, +53.9% growth), Albuquerque-Santa Fe NM (maintained 52.0% brand interest, +116.7% growth), and Amarillo TX (maintained 42.0% brand interest, +100.0% growth)
Chase successfully defends market leadership positions while maintaining brand interest growth in Anchorage AK (maintained 36.0% brand interest, +157.1% growth), Atlanta GA (maintained 34.0% brand interest, +17.2% growth), and Augusta GA (maintained 29.0% brand interest, +61.1% growth)
Bank of America emerges as competitive challenger to Wells Fargo with superior brand interest growth rates in Beaumont-Port Arthur TX (+125.0% vs +15.4% growth), Denver CO (+225.0% vs +25.0% growth), and Eugene OR (+33.3% vs +27.3% growth)