Wells Fargo
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Wells Fargo, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
44 DMAs
10 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
27 DMAs
3 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
35 DMAs
9 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
97 DMAs
28 States
|
Brand Insights
Brand Insights reveal Wells Fargo’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Wells Fargo shows challenging performance with -1.9% average growth across 51 markets (28.6% avg brand interest), with positive growth in 10 of 51 markets
Wells Fargo has 0 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 24 stable markets (0-5%), and 23 declining markets
Wells Fargo successfully defends strong market positions while maintaining brand interest growth in Alabama (maintained 53.0% brand interest, +3.9% growth), Florida (maintained 29.0% brand interest, +3.6% growth), and Idaho (maintained 44.0% brand interest, +4.8% growth)
Wells Fargo maintains dominant market position with >35% brand interest in key markets: New Mexico (49.0% brand interest, 2.0% decline), Alabama (53.0% brand interest, +3.9% growth), and Colorado (38.0% brand interest, +0.0% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Consumer Banking industry.
For Wells Fargo, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Wells Fargo, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Chase dominates head-to-head competition against Wells Fargo in 33 of 46 shared state markets, with superior brand interest in key battlegrounds: Arizona (45.0% vs 32.0% brand interest), Arkansas (43.0% vs 17.0% brand interest), and California (44.0% vs 28.0% brand interest)
Chase dominates head-to-head competition against Bank of America in 35 of 41 shared state markets, with superior brand interest in key battlegrounds: California (44.0% vs 28.0% brand interest), Delaware (40.0% vs 28.0% brand interest), and District of Columbia (46.0% vs 32.0% brand interest)
Bank of America shows competitive momentum against Chase with stronger growth trajectory (+1.3% vs +0.1%) despite lower market position: Alabama (Bank of America: +7.7% growth vs Chase: -8.3% growth), Alaska (Bank of America leads: 38.0% share, +5.6% growth vs Chase: 16.0%, -5.9%), and Arkansas (Bank of America: +5.3% growth vs Chase: -2.3% growth)
Key battleground markets show Wells Fargo leading Chase in 5 of 10 competitive territories with significant performance differences: Nevada (37.0% vs 34.0%), Wyoming (46.0% vs 37.0%), and Georgia (39.0% vs 30.0%)
Investment Recommendations
Strategic recommendations for Wells Fargo in the Consumer Banking category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
44
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 8.0% | +0.0% | +14.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 25.0% | +4.2% | +8.7% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 28.0% | +7.7% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 30.0% | +3.5% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 10.0% | +0.0% | +11.1% |
| Portland OR | 1,086,232 | 28.0% | +7.7% | -6.7% |
| Indianapolis IN | 1,026,188 | 9.0% | -10.0% | +12.5% |
| Hartford & New Haven CT | 862,036 | 19.0% | +5.6% | +5.6% |
High Growth Priority
Large markets showing strong consistent growth
27
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 17.0% | +21.4% | +21.4% |
| Los Angeles CA | 4,962,377 | 28.0% | +12.0% | +3.7% |
| Las Vegas NV | 739,704 | 39.0% | +8.3% | +8.3% |
| Jacksonville FL | 671,993 | 34.0% | +6.3% | +6.3% |
| Lexington KY | 434,265 | 15.0% | +7.1% | +7.1% |
| Dayton OH | 418,047 | 11.0% | +10.0% | +10.0% |
| Flint-Saginaw-Bay City MI | 375,743 | 11.0% | +10.0% | +10.0% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 43.0% | +10.3% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
35
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 27.0% | +0.0% | +3.9% |
| Seattle-Tacoma WA | 1,798,974 | 20.0% | +0.0% | +0.0% |
| Detroit MI | 1,646,663 | 6.0% | +0.0% | +0.0% |
| Denver CO | 1,523,659 | 37.0% | +0.0% | -2.6% |
| St. Louis MO | 1,066,886 | 13.0% | +0.0% | +0.0% |
| Salt Lake City UT | 975,902 | 40.0% | +2.6% | -2.4% |
| Kansas City MO | 866,618 | 15.0% | +0.0% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 45.0% | +2.3% | +4.7% |
Turnaround Priority
Markets requiring immediate attention / improvement
97
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 38.0% | -11.6% | -9.5% |
| Atlanta GA | 2,277,873 | 35.0% | -10.3% | -5.4% |
| Washington DC (Hagerstown MD) | 2,224,748 | 28.0% | -6.7% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 7.0% | -12.5% | +0.0% |
| Phoenix AZ | 1,818,040 | 34.0% | +3.0% | -5.6% |
| Minneapolis-St. Paul MN | 1,563,558 | 63.0% | -6.0% | -4.6% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 28.0% | +0.0% | -3.5% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 26.0% | -3.7% | -7.1% |
Brand Insights
Brand Insights for Wells Fargo in the Consumer Banking category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Wells Fargo shows challenging performance with -0.2% average growth across 202 markets (30.6% avg brand interest), with positive growth in 67 of 202 markets
Top performing markets for Wells Fargo demonstrate exceptional results in Presque Isle ME (+37.5% growth, 22.0% brand interest, +6.0% change), Topeka KS (+27.8% growth, 23.0% brand interest, +5.0% change), and Johnstown-Altoona PA (+21.1% growth, 23.0% brand interest, +4.0% change)
Wells Fargo has 7 markets with high growth (>15%), 38 markets with moderate growth (5-15%), 83 stable markets (0-5%), and 74 declining markets
Notable high-growth markets for Wells Fargo include Johnstown-Altoona PA (+21.1% growth, 23.0% brand interest), Marquette MI (+15.4% growth, 30.0% brand interest), and New York NY (+21.4% growth, 17.0% brand interest)
Wells Fargo demonstrates strong market momentum with combined growth and brand interest gains in key markets: Johnstown-Altoona PA (+21.1% growth, +4.0% gain, 23.0% current brand interest), Marquette MI (+15.4% growth, +4.0% gain, 30.0% current brand interest), and North Platte NE (+16.7% growth, +8.0% gain, 56.0% current brand interest)
Wells Fargo successfully defends strong market positions while maintaining brand interest growth in Johnstown-Altoona PA (maintained 23.0% brand interest, +21.1% growth), Marquette MI (maintained 30.0% brand interest, +15.4% growth), and North Platte NE (maintained 56.0% brand interest, +16.7% growth)
Wells Fargo achieves significant brand interest gains in Johnstown-Altoona PA (+4.0% brand interest growth, now at 23.0%), Marquette MI (+4.0% brand interest growth, now at 30.0%), and New York NY (+3.0% brand interest growth, now at 17.0%)
Wells Fargo shows accelerating brand interest growth in Johnstown-Altoona PA (+21.1% growth, 23.0% brand interest) and Marquette MI (+15.4% growth, 30.0% brand interest)
Wells Fargo demonstrates emerging brand interest strength in New York NY (+21.4% growth, 17.0% brand interest) and Zanesville OH (+44.4% growth, 13.0% brand interest)
Wells Fargo maintains stable brand interest performance in mature markets: Amarillo TX (-2.6% growth, 38.0% brand interest) and Anchorage AK (-4.2% growth, 46.0% brand interest)
Wells Fargo faces growth challenges in historically strong markets: Amarillo TX (-2.6% growth, 38.0% brand interest) and Anchorage AK (-4.2% growth, 46.0% brand interest)
Wells Fargo performance in major markets: Atlanta GA (-10.3% growth, 35.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-12.5% growth, 7.0% brand interest, 2.6M TVHH), and Charlotte NC (-4.4% growth, 43.0% brand interest, 1.3M TVHH)
Wells Fargo shows positive brand interest growth in markets representing 37.2% of total TVHH coverage
Wells Fargo maintains strong brand interest positions (>30% share) in key markets: Amarillo TX (38.0% brand interest, -1.0% change), Anchorage AK (46.0% brand interest, -2.0% change), and Atlanta GA (35.0% brand interest, -4.0% change)
Wells Fargo achieves significant brand interest gains in Johnstown-Altoona PA (+4.0% brand interest), Marquette MI (+4.0% brand interest), and New York NY (+3.0% brand interest)
Wells Fargo maintains dominant market position with >35% brand interest in key markets: Dothan AL (62.0% brand interest, 1.6% decline), Lincoln & Hastings-Kearney NE (51.0% brand interest, 1.9% decline), and Rochester MN-Mason City IA-Austin MN (59.0% brand interest, 1.7% decline)
Competitive Insights
Competitive Insights showcase how Wells Fargo performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Wells Fargo can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Wells Fargo can focus its competitive strategy.
Bank of America demonstrates category leadership at dma level with 0.3% average brand interest growth, showing exceptional performance in Bowling Green KY (+16.7%, 21.0% brand interest), Casper-Riverton WY (+41.7%, 17.0% brand interest), and Dothan AL (+36.4%, 15.0% brand interest)
In high-growth dma markets, Bank of America maintains an average brand interest of 21.9% with consistent performance across 14 markets
In direct competition, Bank of America outperforms Wells Fargo with 15.6 percentage point brand interest advantage across 202 shared markets: Abilene-Sweetwater TX (gap: 1.0% brand interest, 7.1% growth), Albany GA (gap: 13.0% brand interest, 7.1% growth), and Alexandria LA (gap: 1.0% brand interest, 4.5% growth)
In select markets, Bank of America outperforms Wells Fargo despite weaker overall growth (+0.3% vs -0.2% overall): Amarillo TX (Bank of America: +8.7% growth vs Wells Fargo: -2.6% growth), Anchorage AK (Bank of America: +5.7% growth vs Wells Fargo: -4.2% growth), and Atlanta GA (Bank of America: +6.5% growth vs Wells Fargo: -10.3% growth)
In select markets, Chase outperforms Wells Fargo despite weaker overall growth (-0.9% vs -0.2% overall): Alexandria LA (Chase leads: 75.0% share, +7.1% growth vs Wells Fargo: 13.0%, -18.8%), Alpena MI (Chase leads: 100.0% share, +29.9% growth vs Wells Fargo: 0.0%, -100.0%), and Atlanta GA (Chase: +6.7% growth vs Wells Fargo: -10.3% growth)
In select markets, Chase outperforms Bank of America despite weaker overall growth (-0.9% vs +0.3% overall): Abilene-Sweetwater TX (Chase leads: 49.0% share, +4.3% growth vs Bank of America: 26.0%, -7.1%), Albany GA (Chase leads: 35.0% share, +6.1% growth vs Bank of America: 26.0%, -7.1%), and Alexandria LA (Chase leads: 75.0% share, +7.1% growth vs Bank of America: 12.0%, -14.3%)
Wells Fargo successfully defends market leadership positions while maintaining brand interest growth in Johnstown-Altoona PA (maintained 23.0% brand interest, +21.1% growth), Marquette MI (maintained 30.0% brand interest, +15.4% growth), and North Platte NE (maintained 56.0% brand interest, +16.7% growth)
Bank of America successfully defends market leadership positions while maintaining brand interest growth in Bowling Green KY (maintained 21.0% brand interest, +16.7% growth), Elmira NY (maintained 27.0% brand interest, +17.4% growth), and Fairbanks AK (maintained 41.0% brand interest, +24.2% growth)
Chase successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 100.0% brand interest, +29.9% growth), Great Falls MT (maintained 34.0% brand interest, +25.9% growth), and Abilene-Sweetwater TX (maintained 49.0% brand interest, +4.3% growth)
Wells Fargo maintains strong brand interest position in key markets: Austin TX (28.0% brand interest, +3.7% growth), Dallas-Ft. Worth TX (25.0% brand interest, +4.2% growth), and Greenville-Spartanburg SC-Asheville NC-Anderson SC (45.0% brand interest, +2.3% growth)
Bank of America maintains strong brand interest position in key markets: New York NY (29.0% brand interest, +16.0% growth), Austin TX (25.0% brand interest, +4.2% growth), and Baltimore MD (44.0% brand interest, +2.3% growth)
Chase maintains strong brand interest position in key markets: Charlotte NC (22.0% brand interest, +4.8% growth), Cincinnati OH (71.0% brand interest, +1.4% growth), and Denver CO (51.0% brand interest, +4.1% growth)
Chase dominates head-to-head competition against Bank of America in 135 of 154 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (49.0% vs 26.0% brand interest), Albany GA (35.0% vs 26.0% brand interest), and Alexandria LA (75.0% vs 12.0% brand interest)
Wells Fargo shows competitive momentum against Chase with stronger growth trajectory (-0.2% vs -0.9%) despite lower market position: Albuquerque-Santa Fe NM (Wells Fargo leads: 51.0% share, +2.0% growth vs Chase: 25.0%, -3.9%) and Austin TX (Wells Fargo: +3.7% growth vs Chase: -4.1% growth)
Bank of America shows competitive momentum against Chase with stronger growth trajectory (+0.3% vs -0.9%) despite lower market position: Amarillo TX (Bank of America: +8.7% growth vs Chase: -2.6% growth), Austin TX (Bank of America: +4.2% growth vs Chase: -4.1% growth), and Bakersfield CA (Bank of America: +3.7% growth vs Chase: -2.5% growth)
Chase demonstrates competitive strength with 118 high brand interest dma markets and 2 high-growth dma markets, notably in Alpena MI (100.0% brand interest, +29.9% growth), Lima OH (84.0% brand interest, +5.0% growth), and Alexandria LA (75.0% brand interest, +7.1% growth)