Bank of America
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Bank of America, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
73 DMAs
15 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
35 DMAs
6 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
28 DMAs
13 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
75 DMAs
16 States
|
Brand Insights
Brand Insights reveal Bank of America’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Bank of America shows stable performance with 0.2% average growth across 51 markets (27.5% avg brand interest), with positive growth in 15 of 51 markets
Bank of America has 1 market with high growth (>15%), 7 markets with moderate growth (5-15%), 26 stable markets (0-5%), and 17 declining markets
Notable high-growth markets for Bank of America include Colorado (+16.7% growth, 14.0% brand interest)
Bank of America successfully defends strong market positions while maintaining brand interest growth in Arizona (maintained 23.0% brand interest, +0.0% growth), Arkansas (maintained 40.0% brand interest, +0.0% growth), and California (maintained 30.0% brand interest, +0.0% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Consumer Banking industry.
For Bank of America, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Bank of America, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Chase dominates head-to-head competition against Bank of America in 34 of 38 shared state markets, with superior brand interest in key battlegrounds: District of Columbia (44.0% vs 35.0% brand interest), Idaho (40.0% vs 15.0% brand interest), and Illinois (68.0% vs 23.0% brand interest)
Chase demonstrates competitive strength with 46 high brand interest state markets and 0 high-growth state markets, notably in Arkansas (42.0% brand interest, -2.3% growth), Hawaii (58.0% brand interest, -1.7% growth), and Kentucky (72.0% brand interest, -1.4% growth)
Bank of America demonstrates competitive strength with 28 high brand interest state markets and 1 high-growth state market, notably in District of Columbia (35.0% brand interest, -2.8% growth), Georgia (32.0% brand interest, -5.9% growth), and Maine (41.0% brand interest, -2.4% growth)
Wells Fargo maintains validated market dominance (>35% brand interest) across 16 key markets where it leads all competitors: Alabama (54.0% brand interest, validated dominance), Alaska (48.0% brand interest, validated dominance), and Idaho (45.0% brand interest, validated dominance)
Investment Recommendations
Strategic recommendations for Bank of America in the Consumer Banking category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
73
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 28.0% | +3.7% | +3.7% |
| Atlanta GA | 2,277,873 | 36.0% | +5.9% | +2.9% |
| Phoenix AZ | 1,818,040 | 24.0% | -4.0% | +9.1% |
| Seattle-Tacoma WA | 1,798,974 | 39.0% | +0.0% | +5.4% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 15.0% | +0.0% | +7.1% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 30.0% | +3.5% | +3.5% |
| Charlotte NC | 1,124,890 | 39.0% | +2.6% | +14.7% |
| Pittsburgh PA | 998,699 | 26.0% | +4.0% | +4.0% |
High Growth Priority
Large markets showing strong consistent growth
35
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 29.0% | +7.4% | +3.6% |
| Detroit MI | 1,646,663 | 34.0% | +9.7% | +3.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 11.0% | +10.0% | +10.0% |
| Salt Lake City UT | 975,902 | 14.0% | +7.7% | +7.7% |
| Columbus OH | 865,632 | 14.0% | +7.7% | +7.7% |
| Richmond-Petersburg VA | 516,962 | 33.0% | +10.0% | +17.9% |
| Green Bay-Appleton WI | 400,512 | 15.0% | +7.1% | +15.4% |
| Charleston-Huntington WV | 363,503 | 16.0% | +6.7% | +6.7% |
Maintain & Optimize
Stable markets with consistent performance
28
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 39.0% | +0.0% | +2.6% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 35.0% | +0.0% | +2.9% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 36.0% | +2.9% | +2.9% |
| St. Louis MO | 1,066,886 | 44.0% | +0.0% | -2.2% |
| Baltimore MD | 977,058 | 44.0% | +2.3% | +4.8% |
| San Antonio TX | 900,609 | 27.0% | +0.0% | +0.0% |
| Kansas City MO | 866,618 | 43.0% | +0.0% | +2.4% |
| Buffalo NY | 537,294 | 41.0% | +2.5% | -4.7% |
Turnaround Priority
Markets requiring immediate attention / improvement
75
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 31.0% | -6.1% | +0.0% |
| Chicago IL | 3,081,097 | 22.0% | -12.0% | -8.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 30.0% | -6.3% | -3.2% |
| Houston TX | 2,266,381 | 25.0% | -7.4% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 57.0% | -1.7% | -1.7% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 31.0% | +0.0% | -3.1% |
| Denver CO | 1,523,659 | 12.0% | -7.7% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 33.0% | -2.9% | +0.0% |
Brand Insights
Brand Insights for Bank of America in the Consumer Banking category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Bank of America shows stable performance with 0.5% average growth across 210 markets (24.6% avg brand interest), with positive growth in 77 of 210 markets
Top performing markets for Bank of America demonstrate exceptional results in Presque Isle ME (+27.5% growth, 51.0% brand interest, +11.0% change), Watertown NY (+26.1% growth, 29.0% brand interest, +6.0% change), and Marquette MI (+25.0% growth, 25.0% brand interest, +5.0% change)
Bank of America has 8 markets with high growth (>15%), 43 markets with moderate growth (5-15%), 88 stable markets (0-5%), and 71 declining markets
Notable high-growth markets for Bank of America include Jonesboro AR (+17.5% growth, 47.0% brand interest), Marquette MI (+25.0% growth, 25.0% brand interest), and North Platte NE (+20.0% growth, 18.0% brand interest)
Bank of America demonstrates strong market momentum with combined growth and brand interest gains in key markets: Jonesboro AR (+17.5% growth, +7.0% gain, 47.0% current brand interest), Marquette MI (+25.0% growth, +5.0% gain, 25.0% current brand interest), and Presque Isle ME (+27.5% growth, +11.0% gain, 51.0% current brand interest)
Bank of America successfully defends strong market positions while maintaining brand interest growth in Jonesboro AR (maintained 47.0% brand interest, +17.5% growth), Marquette MI (maintained 25.0% brand interest, +25.0% growth), and Presque Isle ME (maintained 51.0% brand interest, +27.5% growth)
In large markets, Bank of America shows slight decline with moderate brand interest: Boston MA-Manchester NH (-1.7% growth, 57.0% brand interest) and Chicago IL (-12.0% growth, 22.0% brand interest)
In medium markets, Bank of America shows slight decline with notable brand interest: Austin TX (-7.1% growth, 26.0% brand interest) and Fresno-Visalia CA (-11.8% growth, 30.0% brand interest)
In small markets, Bank of America shows steady growth with notable brand interest: Augusta GA (-9.1% growth, 30.0% brand interest) and Beaumont-Port Arthur TX (-5.6% growth, 17.0% brand interest)
Bank of America achieves significant brand interest gains in Jonesboro AR (+7.0% brand interest growth, now at 47.0%) and Marquette MI (+5.0% brand interest growth, now at 25.0%)
Bank of America shows accelerating brand interest growth in Jonesboro AR (+17.5% growth, 47.0% brand interest) and Marquette MI (+25.0% growth, 25.0% brand interest)
Bank of America demonstrates emerging brand interest strength in North Platte NE (+20.0% growth, 18.0% brand interest) and Twin Falls ID (+21.4% growth, 17.0% brand interest)
Bank of America maintains stable brand interest performance in mature markets: Binghamton NY (-4.0% growth, 24.0% brand interest) and Boston MA-Manchester NH (-1.7% growth, 57.0% brand interest)
Bank of America faces growth challenges in historically strong markets: Augusta GA (-9.1% growth, 30.0% brand interest) and Austin TX (-7.1% growth, 26.0% brand interest)
Bank of America performance in major markets: Boston MA-Manchester NH (-1.7% growth, 57.0% brand interest, 2.6M TVHH), Chicago IL (-12.0% growth, 22.0% brand interest, 3.6M TVHH), and Dallas-Ft. Worth TX (-6.2% growth, 30.0% brand interest, 3.0M TVHH)
Bank of America shows positive brand interest growth in markets representing 35.3% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Bank of America performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Bank of America can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Bank of America can focus its competitive strategy.
Chase demonstrates category leadership at dma level with 1.6% average brand interest growth, showing exceptional performance in Augusta GA (+22.2%, 22.0% brand interest) and Fairbanks AK (+20.0%, 18.0% brand interest)
In high-growth dma markets, Chase maintains an average brand interest of 20.0% with consistent performance across 2 markets
In direct competition, Chase outperforms Bank of America with 24.7 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 20.0% brand interest, 9.8% growth), Albany-Schenectady-Troy NY (gap: 12.0% brand interest, 13.0% growth), and Albuquerque-Santa Fe NM (gap: 2.0% brand interest, 4.2% growth)
In select markets, Wells Fargo outperforms Bank of America despite weaker overall growth (-1.5% vs +0.5% overall): Augusta GA (Wells Fargo leads: 48.0% share, -2.0% growth vs Bank of America: 30.0%, -9.1%), Austin TX (Wells Fargo leads: 28.0% share, +0.0% growth vs Bank of America: 26.0%, -7.1%), and Beaumont-Port Arthur TX (Wells Fargo leads: 34.0% share, -2.9% growth vs Bank of America: 17.0%, -5.6%)
In select markets, Wells Fargo outperforms Chase despite weaker overall growth (-1.5% vs +1.6% overall): Abilene-Sweetwater TX (Wells Fargo: +8.3% growth vs Chase: -6.0% growth), Albany-Schenectady-Troy NY (Wells Fargo: +20.0% growth vs Chase: -7.4% growth), and Albuquerque-Santa Fe NM (Wells Fargo leads: 52.0% share, +2.0% growth vs Chase: 23.0%, -4.2%)
In select markets, Bank of America outperforms Chase despite weaker overall growth (+0.5% vs +1.6% overall): Abilene-Sweetwater TX (Bank of America: +3.9% growth vs Chase: -6.0% growth), Albany-Schenectady-Troy NY (Bank of America: +5.6% growth vs Chase: -7.4% growth), and Albuquerque-Santa Fe NM (Bank of America leads: 25.0% share, +0.0% growth vs Chase: 23.0%, -4.2%)
Wells Fargo successfully defends market leadership positions while maintaining brand interest growth in Greenwood-Greenville MS (maintained 26.0% brand interest, +18.2% growth), Albuquerque-Santa Fe NM (maintained 52.0% brand interest, +2.0% growth), and Austin TX (maintained 28.0% brand interest, +0.0% growth)
Bank of America successfully defends market leadership positions while maintaining brand interest growth in Jonesboro AR (maintained 47.0% brand interest, +17.5% growth), Presque Isle ME (maintained 51.0% brand interest, +27.5% growth), and Watertown NY (maintained 29.0% brand interest, +26.1% growth)
Chase successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 35.0% brand interest, +0.0% growth), Alpena MI (maintained 100.0% brand interest, +0.0% growth), and Atlanta GA (maintained 29.0% brand interest, +0.0% growth)
Wells Fargo maintains strong brand interest position in key markets: Houston TX (27.0% brand interest, +3.9% growth), West Palm Beach-Ft. Pierce FL (30.0% brand interest, +3.5% growth), and Dallas-Ft. Worth TX (25.0% brand interest, +8.7% growth)
Bank of America maintains strong brand interest position in key markets: Baltimore MD (44.0% brand interest, +2.3% growth), Charlotte NC (39.0% brand interest, +2.6% growth), and Hartford & New Haven CT (48.0% brand interest, +4.3% growth)
Chase maintains strong brand interest position in key markets: Austin TX (46.0% brand interest, +4.5% growth), Baltimore MD (31.0% brand interest, +3.3% growth), and Chicago IL (70.0% brand interest, +2.9% growth)
Wells Fargo dominates head-to-head competition against Bank of America in 82 of 131 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (40.0% vs 25.0% brand interest), Amarillo TX (40.0% vs 23.0% brand interest), and Augusta GA (48.0% vs 30.0% brand interest)
Chase dominates head-to-head competition against Bank of America in 152 of 172 shared DMA markets, with superior brand interest in key battlegrounds: Austin TX (46.0% vs 26.0% brand interest), Beaumont-Port Arthur TX (49.0% vs 17.0% brand interest), and Binghamton NY (58.0% vs 24.0% brand interest)
Chase demonstrates competitive strength with 190 high brand interest dma markets and 2 high-growth dma markets, notably in Abilene-Sweetwater TX (47.0% brand interest, -6.0% growth), Albany-Schenectady-Troy NY (50.0% brand interest, -7.4% growth), and Amarillo TX (37.0% brand interest, -2.6% growth)
Wells Fargo demonstrates competitive strength with 116 high brand interest dma markets and 9 high-growth dma markets, notably in Albany GA (40.0% brand interest, -2.4% growth), Amarillo TX (40.0% brand interest, -2.4% growth), and Anchorage AK (48.0% brand interest, -4.0% growth)