Carnival
Company
Carnival
Industry
Cruise Lines
Related Brands
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Investment Recommendations
Targeted investment recommendations for Carnival, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
15 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
1 DMA
8 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
8 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
9 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
3 DMAs
2 States
|
|
Monitor & Maintain
|
All other markets
|
146 DMAs
40 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
29 DMAs
|
Brand Insights
Brand Insights reveal Carnival’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Carnival shows challenging performance with -16.0% average growth across 51 markets (27.7% avg brand interest), with positive growth in 13 of 51 markets
Top performing markets for Carnival demonstrate exceptional results in Massachusetts (+77.8% growth, 32.0% brand interest, +14.0% brand interest change), New Jersey (+71.4% growth, 36.0% brand interest, +15.0% brand interest change), and New Hampshire (+60.0% growth, 32.0% brand interest, +12.0% brand interest change)
Carnival has 7 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 3 stable markets (0-5%), and 37 declining markets
Notable high-growth markets for Carnival include Connecticut (+19.2% growth, 31.0% brand interest), Maine (+15.4% growth, 30.0% brand interest), and Massachusetts (+77.8% growth, 32.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cruise Lines industry.
For Carnival, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Carnival, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Norwegian Cruise Line leads category performance with 112.8% average brand interest growth, particularly strong in Alabama (+358.3%, 55.0% brand interest), Arizona (+40.7%, 38.0% brand interest), and Arkansas (+346.1%, 58.0% brand interest)
In high-growth markets, Norwegian Cruise Line maintains an average brand interest of 42.1% with consistent performance across 37 markets
Disney Cruise Line shows strong momentum with 13.0% average brand interest growth across key markets: Washington (+41.7% growth, +5.0% brand interest), Mississippi (+37.5% growth, +3.0% brand interest), and Alaska (+30.0% growth, +3.0% brand interest)
Disney Cruise Line captured additional brand interest in 40 markets, averaging +2.1% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Carnival in the Cruise Lines category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 37.0% | +2.8% | -5.1% |
| Minneapolis-St. Paul MN | 1,563,558 | 29.0% | +3.6% | -3.3% |
| Milwaukee WI | 765,170 | 30.0% | -3.2% | -3.2% |
| Oklahoma City OK | 631,839 | 27.0% | -43.8% | -47.1% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 25.0% | -49.0% | -50.0% |
| Louisville KY | 612,910 | 27.0% | -34.2% | -37.2% |
| Albuquerque-Santa Fe NM | 612,638 | 27.0% | -25.0% | -29.0% |
| Fresno-Visalia CA | 539,002 | 22.0% | -56.9% | -57.7% |
Emerging Market
Smaller markets showing strong growth potential
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Grand Junction-Montrose CO | 66,615 | 32.0% | +14.3% | +14.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Providence RI-New Bedford MA | 564,315 | 33.0% | +57.1% | +43.5% |
| Ft. Myers-Naples FL | 525,402 | 38.0% | +40.7% | +35.7% |
| Wilkes Barre-Scranton PA | 501,832 | 33.0% | +17.9% | +10.0% |
| Albany-Schenectady-Troy NY | 491,946 | 32.0% | +28.0% | +23.1% |
| Burlington VT-Plattsburgh NY | 306,170 | 30.0% | +25.0% | +7.1% |
| Springfield-Holyoke MA | 224,757 | 31.0% | +24.0% | +10.7% |
| Yakima-Pasco-Richland-Kennewick WA | 219,606 | 32.0% | +23.1% | +18.5% |
| Eugene OR | 213,214 | 31.0% | +3.3% | +10.7% |
High Growth Priority
Large markets showing strong consistent growth
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 34.0% | +47.8% | +47.8% |
| Philadelphia PA | 2,642,616 | 33.0% | +22.2% | +13.8% |
| Boston MA-Manchester NH | 2,206,762 | 32.0% | +88.2% | +68.4% |
| Seattle-Tacoma WA | 1,798,974 | 27.0% | +17.4% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 36.0% | +16.1% | +5.9% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 41.0% | +46.4% | +57.7% |
| Hartford & New Haven CT | 862,036 | 32.0% | +23.1% | +23.1% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 43.0% | +87.0% | +79.2% |
Maintain & Optimize
Stable markets with consistent performance
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 33.0% | +3.1% | +0.0% |
| Denver CO | 1,523,659 | 29.0% | +3.6% | +3.6% |
| Syracuse NY | 330,353 | 31.0% | +0.0% | -3.1% |
Monitor & Maintain
All other markets
146
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New Orleans LA | 584,044 | 17.0% | -71.2% | -70.2% |
| Memphis TN | 547,706 | 19.0% | -65.5% | -66.1% |
| Dayton OH | 418,047 | 31.0% | -24.4% | -26.2% |
| Tucson (Sierra Vista) AZ | 416,976 | 25.0% | -19.4% | -32.4% |
| Honolulu HI | 411,655 | 16.0% | -11.1% | -20.0% |
| Spokane WA | 409,624 | 30.0% | -6.3% | -21.1% |
| Des Moines-Ames IA | 401,464 | 28.0% | -22.2% | -28.2% |
| Green Bay-Appleton WI | 400,512 | 28.0% | -6.7% | -9.7% |
Turnaround Priority
Markets requiring immediate attention and improvement
29
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 24.0% | -40.0% | -45.5% |
| Dallas-Ft. Worth TX | 2,585,309 | 27.0% | -41.3% | -44.9% |
| Atlanta GA | 2,277,873 | 30.0% | -33.3% | -34.8% |
| Houston TX | 2,266,381 | 28.0% | -45.1% | -44.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 32.0% | -8.6% | -11.1% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 24.0% | -33.3% | -33.3% |
| Phoenix AZ | 1,818,040 | 24.0% | -33.3% | -41.5% |
| Detroit MI | 1,646,663 | 34.0% | -2.9% | -15.0% |
Brand Insights
Brand Insights for Carnival in the Cruise Lines category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Carnival shows challenging performance with -31.1% average growth across 208 markets (26.1% avg brand interest), with positive growth in 28 of 208 markets
Top performing markets for Carnival demonstrate exceptional results in Boston MA-Manchester NH (+88.2% growth, 32.0% brand interest, +15.0% brand interest change), West Palm Beach-Ft. Pierce FL (+87.0% growth, 43.0% brand interest, +20.0% brand interest change), and Providence RI-New Bedford MA (+57.1% growth, 33.0% brand interest, +12.0% brand interest change)
Carnival has 19 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 8 stable markets (0-5%), and 179 declining markets
Notable high-growth markets for Carnival include Albany-Schenectady-Troy NY (+28.0% growth, 32.0% brand interest), Boston MA-Manchester NH (+88.2% growth, 32.0% brand interest), and Burlington VT-Plattsburgh NY (+25.0% growth, 30.0% brand interest)
Carnival maintains strong brand interest positions in key markets: Amarillo TX (30.0% brand interest, -13.0% change), Anchorage AK (31.0% brand interest, -1.0% change), and Atlanta GA (30.0% brand interest, -15.0% change)
Carnival shows positive brand interest momentum in 28 markets, notably in Albany-Schenectady-Troy NY (+7.0% brand interest), Boston MA-Manchester NH (+15.0% brand interest), Burlington VT-Plattsburgh NY (+6.0% brand interest)
Carnival demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany-Schenectady-Troy NY (+28.0% growth, +7.0% gain, 32.0% current brand interest), Boston MA-Manchester NH (+88.2% growth, +15.0% gain, 32.0% current brand interest), and Burlington VT-Plattsburgh NY (+25.0% growth, +6.0% gain, 30.0% current brand interest)
Carnival successfully defends strong market positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 32.0% brand interest, +28.0% growth), Boston MA-Manchester NH (maintained 32.0% brand interest, +88.2% growth), and Burlington VT-Plattsburgh NY (maintained 30.0% brand interest, +25.0% growth)
In large markets, Carnival shows significant decline with notable brand interest: Atlanta GA (-33.3% decline, 30.0% brand interest) and Baltimore MD (-17.9% decline, 32.0% brand interest)
In medium markets, Carnival shows significant decline with notable brand interest: Albuquerque-Santa Fe NM (-25.0% decline, 27.0% brand interest) and Austin TX (-13.5% decline, 32.0% brand interest)
Carnival maintains dominant market position with >35% brand interest in key markets: Ft. Myers-Naples FL (38.0% brand interest, +40.7% change) and Harrisburg-Lancaster-Lebanon-York PA (37.0% brand interest, +23.3% change)
Carnival achieves significant brand interest gains in Albany-Schenectady-Troy NY (+7.0% brand interest growth, now at 32.0%) and Boston MA-Manchester NH (+15.0% brand interest growth, now at 32.0%)
Carnival shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+28.0% growth, 32.0% brand interest) and Boston MA-Manchester NH (+88.2% growth, 32.0% brand interest)
Carnival maintains stable brand interest performance in mature markets: Anchorage AK (-3.1% decline, 31.0% brand interest) and Colorado Springs-Pueblo CO (-3.2% decline, 30.0% brand interest)
Carnival faces growth challenges in historically strong markets: Albuquerque-Santa Fe NM (-25.0% decline, 27.0% brand interest) and Amarillo TX (-30.2% decline, 30.0% brand interest)
Carnival performance in major markets: Atlanta GA (-33.3% decline, 30.0% brand interest, 2.7M TVHH), Baltimore MD (-17.9% decline, 32.0% brand interest, 1.1M TVHH), and Charlotte NC (-47.1% decline, 27.0% brand interest, 1.3M TVHH)
Competitive Insights
Competitive Insights showcase how Carnival performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Carnival can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Carnival can focus its competitive strategy.
Norwegian Cruise Line demonstrates category dominance with 174.5% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+381.8%, 53.0% brand interest), Albany GA (+445.4%, 60.0% brand interest), and Albuquerque-Santa Fe NM (+81.0%, 38.0% brand interest)
In high-growth markets, Norwegian Cruise Line maintains an average brand interest of 45.0% with consistent performance across 174 markets
Disney Cruise Line shows strong momentum with 13.2% average brand interest growth across key markets: Hattiesburg-Laurel MS (+140.0% growth, +7.0% brand interest), Binghamton NY (+128.6% growth, +9.0% brand interest), and Duluth MN-Superior WI (+100.0% growth, +7.0% brand interest)
Disney Cruise Line captured additional brand interest in 140 markets, averaging +2.5% brand interest growth in key growth markets
Norwegian Cruise Line shows strong momentum with 174.5% average brand interest growth across key markets: Beaumont-Port Arthur TX (+800.0% growth, +56.0% brand interest), Monroe LA-El Dorado AR (+737.5% growth, +59.0% brand interest), and Sherman TX-Ada OK (+577.8% growth, +52.0% brand interest)
Norwegian Cruise Line captured additional brand interest in 180 markets, averaging +27.0% brand interest growth in key growth markets
Norwegian Cruise Line maintains market dominance with an average 45.5% brand interest across key markets: Abilene-Sweetwater TX (53.0% brand interest, +381.8% growth), Albany GA (60.0% brand interest, +445.4% growth), and Albuquerque-Santa Fe NM (38.0% brand interest, +81.0% growth)
Carnival maintains market dominance with an average 34.2% brand interest across key markets: Albany-Schenectady-Troy NY (32.0% brand interest, +28.0% growth), Boston MA-Manchester NH (32.0% brand interest, +88.2% growth), and Ft. Myers-Naples FL (38.0% brand interest, +40.7% growth)
Royal Caribbean maintains market dominance with an average 43.4% brand interest across key markets: Honolulu HI (45.0% brand interest, +181.2% growth), Juneau AK (95.0% brand interest, +313.0% growth), and Missoula MT (32.0% brand interest, +39.1% growth)
Norwegian Cruise Line dominates in 166 of 197 key battleground markets against Disney Cruise Line, notably in Billings, MT (13.0% vs 34.0% brand interest), Casper-Riverton WY (18.0% vs 32.0% brand interest), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (16.0% vs 36.0% brand interest)
Disney Cruise Line dominates in 178 of 198 key battleground markets against Carnival, notably in Alexandria LA (8.0% vs 18.0% brand interest), Billings, MT (13.0% vs 30.0% brand interest), and Casper-Riverton WY (18.0% vs 26.0% brand interest)
Disney Cruise Line dominates in 184 of 199 key battleground markets against Royal Caribbean, notably in Alexandria LA (8.0% vs 10.0% brand interest), Billings, MT (13.0% vs 23.0% brand interest), and Casper-Riverton WY (18.0% vs 24.0% brand interest)
Norwegian Cruise Line dominates in 180 of 200 key battleground markets against Carnival, notably in Albany-Schenectady-Troy NY (25.0% vs 32.0% brand interest), Bangor ME (32.0% vs 30.0% brand interest), and Bend OR (32.0% vs 25.0% brand interest)
Norwegian Cruise Line dominates in 180 of 199 key battleground markets against Royal Caribbean, notably in Albany-Schenectady-Troy NY (25.0% vs 33.0% brand interest), Bend OR (32.0% vs 27.0% brand interest), and Boston MA-Manchester NH (18.0% vs 35.0% brand interest)
Carnival dominates in 130 of 202 key battleground markets against Royal Caribbean, notably in Abilene-Sweetwater TX (24.0% vs 11.0% brand interest), Albany GA (22.0% vs 7.0% brand interest), and Albuquerque-Santa Fe NM (27.0% vs 20.0% brand interest)
Norwegian Cruise Line successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 53.0% brand interest, +381.8% growth), Albany GA (maintained 60.0% brand interest, +445.4% growth), and Albuquerque-Santa Fe NM (maintained 38.0% brand interest, +81.0% growth)