Carnival
Company
Carnival
Industry
Cruise Lines
Related Brands
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Investment Recommendations
Targeted investment recommendations for Carnival, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
53 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
5 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
2 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
41 DMAs
21 States
|
|
Monitor & Maintain
|
All other markets
|
106 DMAs
29 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
4 DMAs
|
Brand Insights
Brand Insights reveal Carnival’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Carnival shows challenging performance with -7.0% average growth across 51 markets (37.1% avg brand interest), with positive growth in 2 of 51 markets
Carnival has 0 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 2 stable markets (0-5%), and 47 declining markets
Carnival maintains strong brand interest positions in key markets: Alabama (58.0% brand interest, -3.0% change), Alaska (30.0% brand interest, -2.0% change), and Arizona (37.0% brand interest, -2.0% change)
Carnival successfully defends strong market positions while maintaining brand interest growth in Maine (maintained 26.0% brand interest, +0.0% decline), Utah (maintained 34.0% brand interest, +0.0% decline), and Idaho (maintained 33.0% brand interest, +6.5% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cruise Lines industry.
For Carnival, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Carnival, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Disney Cruise Line shows market leadership with 17.9% average brand interest growth and notable strength in Alabama (+22.2%, 11.0% brand interest), Arkansas (+25.0%, 10.0% brand interest), and California (+15.4%, 15.0% brand interest)
In high-growth markets, Disney Cruise Line maintains an average brand interest of 12.6% with consistent performance across 29 markets
Disney Cruise Line shows strong momentum with 17.9% average brand interest growth across key markets: District of Columbia (+50.0% growth, +5.0% brand interest), Vermont (+50.0% growth, +4.0% brand interest), and Delaware (+37.5% growth, +3.0% brand interest)
Disney Cruise Line captured additional brand interest in 45 markets, averaging +2.0% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Carnival in the Cruise Lines category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
53
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 23.0% | -11.5% | +4.6% |
| Los Angeles CA | 5,137,519 | 40.0% | -9.1% | -2.4% |
| Chicago IL | 3,189,842 | 32.0% | -11.1% | -3.0% |
| Philadelphia PA | 2,735,885 | 27.0% | -6.9% | +8.0% |
| Dallas-Ft. Worth TX | 2,676,555 | 46.0% | -8.0% | +0.0% |
| Atlanta GA | 2,358,268 | 45.0% | -8.2% | +4.7% |
| Houston TX | 2,346,370 | 51.0% | -3.8% | +0.0% |
| Washington DC (Hagerstown MD) | 2,303,268 | 35.0% | -5.4% | +9.4% |
Emerging Market
Smaller markets showing strong growth potential
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Rochester MN-Mason City IA-Austin MN | 133,927 | 33.0% | +10.0% | +17.9% |
| Binghamton NY | 117,022 | 36.0% | +20.0% | +28.6% |
| Charlottesville VA | 86,196 | 41.0% | +10.8% | +17.1% |
| Great Falls MT | 57,895 | 39.0% | +39.3% | +5.4% |
| North Platte NE | 12,989 | 100.0% | +117.4% | +66.7% |
Growth Opportunity
Mid-size markets with positive brand interest trends
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boise ID | 290,435 | 32.0% | +3.2% | +6.7% |
| Johnstown-Altoona PA | 250,184 | 37.0% | +5.7% | +2.8% |
Maintain & Optimize
Stable markets with consistent performance
41
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,282,025 | 36.0% | +2.9% | +5.9% |
| Seattle-Tacoma WA | 1,862,467 | 23.0% | +0.0% | +4.6% |
| Salt Lake City UT | 1,010,346 | 34.0% | +3.0% | +3.0% |
| Dayton OH | 432,802 | 41.0% | +0.0% | -2.4% |
| Honolulu HI | 426,184 | 18.0% | +0.0% | +5.9% |
| Spokane WA | 424,081 | 32.0% | +0.0% | -3.0% |
| Des Moines-Ames IA | 415,633 | 36.0% | -5.3% | +5.9% |
| Huntsville-Decatur (Florence) AL | 362,886 | 51.0% | -3.8% | +0.0% |
Monitor & Maintain
All other markets
106
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,284,647 | 17.0% | -10.5% | +6.3% |
| Tucson (Sierra Vista) AZ | 431,693 | 31.0% | -6.1% | -8.8% |
| Green Bay-Appleton WI | 414,647 | 30.0% | -9.1% | +3.5% |
| Wichita-Hutchinson KS | 402,706 | 46.0% | -8.0% | -4.2% |
| Roanoke-Lynchburg VA | 401,623 | 47.0% | -16.1% | -9.6% |
| Madison WI | 400,136 | 32.0% | -8.6% | +10.3% |
| Omaha NE | 397,575 | 34.0% | -5.6% | -8.1% |
| Flint-Saginaw-Bay City MI | 389,004 | 40.0% | -11.1% | -7.0% |
Turnaround Priority
Markets requiring immediate attention and improvement
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,514,454 | 28.0% | +0.0% | -9.7% |
| Nashville TN | 1,028,315 | 45.0% | -4.3% | -8.2% |
| San Antonio TX | 932,395 | 44.0% | -8.3% | -8.3% |
| Norfolk-Portsmouth-Newport News VA | 679,527 | 50.0% | -2.0% | -13.8% |
Brand Insights
Brand Insights for Carnival in the Cruise Lines category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Carnival shows challenging performance with -6.2% average growth across 207 markets (42.5% avg brand interest), with positive growth in 20 of 207 markets
Top performing markets for Carnival demonstrate exceptional results in North Platte NE (+117.4% growth, 100.0% brand interest, +54.0% brand interest change), Great Falls MT (+39.3% growth, 39.0% brand interest, +11.0% brand interest change), and Presque Isle ME (+30.6% growth, 47.0% brand interest, +11.0% brand interest change)
Carnival has 4 markets with high growth (>15%), 7 markets with moderate growth (5-15%), 24 stable markets (0-5%), and 172 declining markets
Notable high-growth markets for Carnival include Binghamton NY (+20.0% growth, 36.0% brand interest), Great Falls MT (+39.3% growth, 39.0% brand interest), and North Platte NE (+117.4% growth, 100.0% brand interest)
Carnival maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (53.0% brand interest, -1.0% change), Albany GA (60.0% brand interest, -4.0% change), and Albuquerque-Santa Fe NM (36.0% brand interest, -5.0% change)
Carnival shows positive brand interest momentum in 20 markets, notably in Binghamton NY (+6.0% brand interest), Great Falls MT (+11.0% brand interest), North Platte NE (+54.0% brand interest)
Carnival demonstrates strong market momentum with combined growth and brand interest gains in key markets: Binghamton NY (+20.0% growth, +6.0% gain, 36.0% current brand interest), Great Falls MT (+39.3% growth, +11.0% gain, 39.0% current brand interest), and North Platte NE (+117.4% growth, +54.0% gain, 100.0% current brand interest)
Carnival successfully defends strong market positions while maintaining brand interest growth in Binghamton NY (maintained 36.0% brand interest, +20.0% growth), Great Falls MT (maintained 39.0% brand interest, +39.3% growth), and North Platte NE (maintained 100.0% brand interest, +117.4% growth)
In large markets, Carnival shows significant decline with moderate brand interest: Atlanta GA (-8.2% decline, 45.0% brand interest) and Baltimore MD (-11.4% decline, 39.0% brand interest)
In medium markets, Carnival shows significant decline with moderate brand interest: Albany-Schenectady-Troy NY (-13.8% decline, 25.0% brand interest) and Albuquerque-Santa Fe NM (-12.2% decline, 36.0% brand interest)
In small markets, Carnival shows significant decline with moderate brand interest: Abilene-Sweetwater TX (-1.9% decline, 53.0% brand interest) and Albany GA (-6.2% decline, 60.0% brand interest)
Carnival maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (53.0% brand interest, -1.9% change) and Albany GA (60.0% brand interest, -6.2% change)
Carnival achieves significant brand interest gains in Binghamton NY (+6.0% brand interest growth, now at 36.0%) and Great Falls MT (+11.0% brand interest growth, now at 39.0%)
Carnival shows accelerating brand interest growth in Binghamton NY (+20.0% growth, 36.0% brand interest) and Great Falls MT (+39.3% growth, 39.0% brand interest)
Carnival maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-1.9% decline, 53.0% brand interest) and Bowling Green KY (-2.2% decline, 44.0% brand interest)
Carnival faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-1.9% decline, 53.0% brand interest) and Albany GA (-6.2% decline, 60.0% brand interest)
Competitive Insights
Competitive Insights showcase how Carnival performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Carnival can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Carnival can focus its competitive strategy.
Disney Cruise Line leads category performance with 19.5% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+22.2%, 11.0% brand interest), Albuquerque-Santa Fe NM (+18.2%, 13.0% brand interest), and Alexandria LA (+22.2%, 11.0% brand interest)
In high-growth markets, Disney Cruise Line maintains an average brand interest of 12.6% with consistent performance across 106 markets
Disney Cruise Line shows strong momentum with 19.5% average brand interest growth across key markets: Dothan AL (+140.0% growth, +7.0% brand interest), Amarillo TX (+133.3% growth, +8.0% brand interest), and Charlottesville VA (+122.2% growth, +11.0% brand interest)
Disney Cruise Line captured additional brand interest in 159 markets, averaging +2.4% brand interest growth in key growth markets
Norwegian Cruise Line shows strong momentum with 6.7% average brand interest growth across key markets: Meridian MS (+85.7% growth, +6.0% brand interest), Elmira NY (+64.3% growth, +9.0% brand interest), and New Orleans LA (+58.3% growth, +7.0% brand interest)
Norwegian Cruise Line captured additional brand interest in 99 markets, averaging +2.7% brand interest growth in key growth markets
Norwegian Cruise Line maintains market dominance with an average 36.5% brand interest across key markets: Eugene OR (33.0% brand interest, +17.9% growth), Great Falls MT (45.0% brand interest, +45.2% growth), and Juneau AK (48.0% brand interest, +29.7% growth)
Carnival maintains market dominance with an average 46.6% brand interest across key markets: Binghamton NY (36.0% brand interest, +20.0% growth), Great Falls MT (39.0% brand interest, +39.3% growth), and North Platte NE (100.0% brand interest, +117.4% growth)
Royal Caribbean maintains market dominance with an average 34.0% brand interest across key markets: Burlington VT-Plattsburgh NY (32.0% brand interest, +18.5% growth), Detroit MI (36.0% brand interest, +16.1% growth), and Ottumwa IA-Kirksville MO (32.0% brand interest, +45.5% growth)
Disney Cruise Line dominates in 131 of 176 key battleground markets against Norwegian Cruise Line, notably in Bangor ME (9.0% vs 33.0% brand interest), Bend OR (10.0% vs 35.0% brand interest), and Duluth MN-Superior WI (7.0% vs 27.0% brand interest)
Disney Cruise Line dominates in 173 of 191 key battleground markets against Carnival, notably in Bangor ME (9.0% vs 29.0% brand interest), Bend OR (10.0% vs 31.0% brand interest), and Duluth MN-Superior WI (7.0% vs 34.0% brand interest)
Disney Cruise Line dominates in 154 of 191 key battleground markets against Royal Caribbean, notably in Bangor ME (9.0% vs 29.0% brand interest), Bend OR (10.0% vs 24.0% brand interest), and Duluth MN-Superior WI (7.0% vs 32.0% brand interest)
Norwegian Cruise Line dominates in 157 of 196 key battleground markets against Carnival, notably in Alexandria LA (4.0% vs 63.0% brand interest), Anchorage AK (27.0% vs 32.0% brand interest), and Binghamton NY (28.0% vs 36.0% brand interest)
Norwegian Cruise Line dominates in 108 of 188 key battleground markets against Royal Caribbean, notably in Alexandria LA (4.0% vs 22.0% brand interest), Binghamton NY (28.0% vs 29.0% brand interest), and Boise ID (27.0% vs 28.0% brand interest)
Royal Caribbean dominates in 144 of 196 key battleground markets against Carnival, notably in Abilene-Sweetwater TX (53.0% vs 25.0% brand interest), Albany GA (60.0% vs 21.0% brand interest), and Albany-Schenectady-Troy NY (25.0% vs 32.0% brand interest)
Norwegian Cruise Line successfully defends market leadership positions while maintaining brand interest growth in Colorado Springs-Pueblo CO (maintained 26.0% brand interest, +18.2% growth), Duluth MN-Superior WI (maintained 27.0% brand interest, +22.7% growth), and Eugene OR (maintained 33.0% brand interest, +17.9% growth)