Royal Caribbean
Royal Caribbean Cruises
Company
Royal Caribbean Cruises
Industry
Cruise Lines
Related Brands
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Investment Recommendations
Targeted investment recommendations for Royal Caribbean, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
26 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
19 DMAs
3 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
23 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
9 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
44 DMAs
28 States
|
|
Monitor & Maintain
|
All other markets
|
90 DMAs
19 States
|
Brand Insights
Brand Insights reveal Royal Caribbean’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Royal Caribbean shows stable performance with 2.5% average growth across 51 markets (28.4% avg brand interest), with positive growth in 27 of 51 markets
Top performing markets for Royal Caribbean demonstrate exceptional results in Vermont (+14.8% growth, 31.0% brand interest, +4.0% brand interest change), Wyoming (+13.6% growth, 25.0% brand interest, +3.0% brand interest change), and Massachusetts (+13.3% growth, 34.0% brand interest, +4.0% brand interest change)
Royal Caribbean has 0 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 32 stable markets (0-5%), and 7 declining markets
Royal Caribbean maintains strong brand interest positions in key markets: District of Columbia (30.0% brand interest, -2.0% change), Texas (30.0% brand interest, -1.0% change), and Colorado (30.0% brand interest, +0.0% change)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cruise Lines industry.
For Royal Caribbean, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Royal Caribbean, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Disney Cruise Line shows market leadership with 17.9% average brand interest growth and notable strength in Alabama (+22.2%, 11.0% brand interest), Arkansas (+25.0%, 10.0% brand interest), and California (+15.4%, 15.0% brand interest)
In high-growth markets, Disney Cruise Line maintains an average brand interest of 12.6% with consistent performance across 29 markets
Disney Cruise Line shows strong momentum with 17.9% average brand interest growth across key markets: District of Columbia (+50.0% growth, +5.0% brand interest), Vermont (+50.0% growth, +4.0% brand interest), and Delaware (+37.5% growth, +3.0% brand interest)
Disney Cruise Line captured additional brand interest in 45 markets, averaging +2.0% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Royal Caribbean in the Cruise Lines category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 35.0% | -5.4% | +0.0% |
| Los Angeles CA | 5,137,519 | 24.0% | -7.7% | +4.4% |
| Philadelphia PA | 2,735,885 | 36.0% | +2.9% | -5.3% |
| Dallas-Ft. Worth TX | 2,676,555 | 30.0% | -3.2% | -6.3% |
| Atlanta GA | 2,358,268 | 31.0% | -3.1% | -6.1% |
| Houston TX | 2,346,370 | 30.0% | -6.3% | -6.3% |
| Washington DC (Hagerstown MD) | 2,303,268 | 35.0% | -2.8% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 24.0% | -4.0% | -4.0% |
Emerging Market
Smaller markets showing strong growth potential
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| La Crosse-Eau Claire WI | 199,505 | 28.0% | +16.7% | +16.7% |
| Medford-Klamath Falls OR | 161,128 | 28.0% | +33.3% | +16.7% |
| Duluth MN-Superior WI | 153,789 | 32.0% | +14.3% | +33.3% |
| Topeka KS | 152,566 | 30.0% | +25.0% | +3.5% |
| Lubbock TX | 150,876 | 32.0% | +10.3% | +3.2% |
| Biloxi-Gulfport MS | 124,318 | 18.0% | +12.5% | +20.0% |
| Missoula MT | 114,550 | 23.0% | +21.1% | +9.5% |
| Wheeling WV-Steubenville OH | 112,693 | 28.0% | +12.0% | +7.7% |
Growth Opportunity
Mid-size markets with positive brand interest trends
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 651,174 | 27.0% | +3.9% | +3.9% |
| Louisville KY | 634,542 | 30.0% | +11.1% | +3.5% |
| Albuquerque-Santa Fe NM | 634,260 | 30.0% | +11.1% | +7.1% |
| New Orleans LA | 604,657 | 15.0% | +7.1% | +15.4% |
| Memphis TN | 567,037 | 21.0% | +5.0% | +5.0% |
| Buffalo NY | 556,257 | 34.0% | +6.3% | +6.3% |
| Albany-Schenectady-Troy NY | 509,309 | 32.0% | +3.2% | +6.7% |
| Knoxville TN | 492,492 | 29.0% | +3.6% | +3.6% |
High Growth Priority
Large markets showing strong consistent growth
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,189,842 | 36.0% | +9.1% | +12.5% |
| Boston MA-Manchester NH | 2,284,647 | 34.0% | +13.3% | +3.0% |
| Phoenix AZ | 1,882,206 | 25.0% | -3.9% | +13.6% |
| Detroit MI | 1,704,780 | 36.0% | +16.1% | +2.9% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 28.0% | +12.0% | +0.0% |
| San Diego CA | 974,169 | 24.0% | +0.0% | +14.3% |
| Hartford & New Haven CT | 892,461 | 35.0% | +6.1% | +12.9% |
| Norfolk-Portsmouth-Newport News VA | 679,527 | 26.0% | -3.7% | +30.0% |
Maintain & Optimize
Stable markets with consistent performance
44
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 40.0% | +5.3% | +2.6% |
| Denver CO | 1,577,435 | 30.0% | +0.0% | +0.0% |
| St. Louis MO | 1,104,541 | 26.0% | +0.0% | +4.0% |
| Kansas City MO | 897,204 | 29.0% | +3.6% | +3.6% |
| Cincinnati OH | 839,467 | 33.0% | +0.0% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 781,625 | 46.0% | +4.6% | +0.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 687,306 | 32.0% | +3.2% | +3.2% |
| Providence RI-New Bedford MA | 584,232 | 34.0% | +0.0% | +6.3% |
Monitor & Maintain
All other markets
90
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Minneapolis-St. Paul MN | 1,618,742 | 31.0% | +6.9% | +10.7% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 25.0% | +0.0% | +8.7% |
| Nashville TN | 1,028,315 | 27.0% | +3.9% | +8.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 26.0% | +4.0% | +8.3% |
| Milwaukee WI | 792,176 | 30.0% | +7.1% | +0.0% |
| Las Vegas NV | 765,811 | 27.0% | +0.0% | +8.0% |
| Harrisburg-Lancaster-Lebanon-York PA | 679,642 | 39.0% | +5.4% | +11.4% |
| Fresno-Visalia CA | 558,026 | 19.0% | -9.5% | +0.0% |
Brand Insights
Brand Insights for Royal Caribbean in the Cruise Lines category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Royal Caribbean shows stable performance with 1.4% average growth across 204 markets (27.1% avg brand interest), with positive growth in 100 of 204 markets
Top performing markets for Royal Caribbean demonstrate exceptional results in Cheyenne WY-Scottsbluff NE (+78.6% growth, 25.0% brand interest, +11.0% brand interest change), Ottumwa IA-Kirksville MO (+45.5% growth, 32.0% brand interest, +10.0% brand interest change), and Twin Falls ID (+42.1% growth, 27.0% brand interest, +8.0% brand interest change)
Royal Caribbean has 23 markets with high growth (>15%), 47 markets with moderate growth (5-15%), 56 stable markets (0-5%), and 78 declining markets
Notable high-growth markets for Royal Caribbean include Alexandria LA (+22.2% growth, 22.0% brand interest), Birmingham AL (+20.0% growth, 24.0% brand interest), and Burlington VT-Plattsburgh NY (+18.5% growth, 32.0% brand interest)
Royal Caribbean maintains strong brand interest positions in key markets: Amarillo TX (32.0% brand interest, -3.0% change), Atlanta GA (31.0% brand interest, -1.0% change), and Austin TX (32.0% brand interest, -2.0% change)
Royal Caribbean shows positive brand interest momentum in 100 markets, notably in Alexandria LA (+4.0% brand interest), Birmingham AL (+4.0% brand interest), Burlington VT-Plattsburgh NY (+5.0% brand interest)
Royal Caribbean demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alexandria LA (+22.2% growth, +4.0% gain, 22.0% current brand interest), Birmingham AL (+20.0% growth, +4.0% gain, 24.0% current brand interest), and Burlington VT-Plattsburgh NY (+18.5% growth, +5.0% gain, 32.0% current brand interest)
Royal Caribbean successfully defends strong market positions while maintaining brand interest growth in Burlington VT-Plattsburgh NY (maintained 32.0% brand interest, +18.5% growth), Butte-Bozeman MT (maintained 29.0% brand interest, +20.8% growth), and Detroit MI (maintained 36.0% brand interest, +16.1% growth)
In large markets, Royal Caribbean shows steady growth with moderate brand interest: Atlanta GA (-3.1% decline, 31.0% brand interest) and Cleveland-Akron (Canton) OH (-3.0% decline, 32.0% brand interest)
In medium markets, Royal Caribbean shows steady growth with notable brand interest: Austin TX (-5.9% decline, 32.0% brand interest) and Fresno-Visalia CA (-9.5% decline, 19.0% brand interest)
In small markets, Royal Caribbean shows steady growth with notable brand interest: Abilene-Sweetwater TX (-3.9% decline, 25.0% brand interest) and Albany GA (-4.5% decline, 21.0% brand interest)
Royal Caribbean maintains dominant market position with >35% brand interest in key markets: Ft. Myers-Naples FL (42.0% brand interest, -2.3% change) and Miami-Ft. Lauderdale FL (44.0% brand interest, -4.3% change)
Royal Caribbean achieves significant brand interest gains in Burlington VT-Plattsburgh NY (+5.0% brand interest growth, now at 32.0%) and Butte-Bozeman MT (+5.0% brand interest growth, now at 29.0%)
Royal Caribbean shows accelerating brand interest growth in Alexandria LA (+22.2% growth, 22.0% brand interest) and Birmingham AL (+20.0% growth, 24.0% brand interest)
Royal Caribbean demonstrates emerging brand interest strength in Hattiesburg-Laurel MS (+30.8% growth, 17.0% brand interest) and Meridian MS (+21.4% growth, 17.0% brand interest)
Royal Caribbean maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-3.9% decline, 25.0% brand interest) and Albany GA (-4.5% decline, 21.0% brand interest)
Competitive Insights
Competitive Insights showcase how Royal Caribbean performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Royal Caribbean can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Royal Caribbean can focus its competitive strategy.
Disney Cruise Line leads category performance with 19.5% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+22.2%, 11.0% brand interest), Albuquerque-Santa Fe NM (+18.2%, 13.0% brand interest), and Alexandria LA (+22.2%, 11.0% brand interest)
In high-growth markets, Disney Cruise Line maintains an average brand interest of 12.6% with consistent performance across 106 markets
Disney Cruise Line shows strong momentum with 19.5% average brand interest growth across key markets: Dothan AL (+140.0% growth, +7.0% brand interest), Amarillo TX (+133.3% growth, +8.0% brand interest), and Charlottesville VA (+122.2% growth, +11.0% brand interest)
Disney Cruise Line captured additional brand interest in 159 markets, averaging +2.4% brand interest growth in key growth markets
Norwegian Cruise Line shows strong momentum with 6.7% average brand interest growth across key markets: Meridian MS (+85.7% growth, +6.0% brand interest), Elmira NY (+64.3% growth, +9.0% brand interest), and New Orleans LA (+58.3% growth, +7.0% brand interest)
Norwegian Cruise Line captured additional brand interest in 99 markets, averaging +2.7% brand interest growth in key growth markets
Norwegian Cruise Line maintains market dominance with an average 36.5% brand interest across key markets: Eugene OR (33.0% brand interest, +17.9% growth), Great Falls MT (45.0% brand interest, +45.2% growth), and Juneau AK (48.0% brand interest, +29.7% growth)
Carnival maintains market dominance with an average 46.6% brand interest across key markets: Binghamton NY (36.0% brand interest, +20.0% growth), Great Falls MT (39.0% brand interest, +39.3% growth), and North Platte NE (100.0% brand interest, +117.4% growth)
Royal Caribbean maintains market dominance with an average 34.0% brand interest across key markets: Burlington VT-Plattsburgh NY (32.0% brand interest, +18.5% growth), Detroit MI (36.0% brand interest, +16.1% growth), and Ottumwa IA-Kirksville MO (32.0% brand interest, +45.5% growth)
Disney Cruise Line dominates in 131 of 176 key battleground markets against Norwegian Cruise Line, notably in Bangor ME (9.0% vs 33.0% brand interest), Bend OR (10.0% vs 35.0% brand interest), and Duluth MN-Superior WI (7.0% vs 27.0% brand interest)
Disney Cruise Line dominates in 173 of 191 key battleground markets against Carnival, notably in Bangor ME (9.0% vs 29.0% brand interest), Bend OR (10.0% vs 31.0% brand interest), and Duluth MN-Superior WI (7.0% vs 34.0% brand interest)
Disney Cruise Line dominates in 154 of 191 key battleground markets against Royal Caribbean, notably in Bangor ME (9.0% vs 29.0% brand interest), Bend OR (10.0% vs 24.0% brand interest), and Duluth MN-Superior WI (7.0% vs 32.0% brand interest)
Norwegian Cruise Line dominates in 157 of 196 key battleground markets against Carnival, notably in Alexandria LA (4.0% vs 63.0% brand interest), Anchorage AK (27.0% vs 32.0% brand interest), and Binghamton NY (28.0% vs 36.0% brand interest)
Norwegian Cruise Line dominates in 108 of 188 key battleground markets against Royal Caribbean, notably in Alexandria LA (4.0% vs 22.0% brand interest), Binghamton NY (28.0% vs 29.0% brand interest), and Boise ID (27.0% vs 28.0% brand interest)
Royal Caribbean dominates in 144 of 196 key battleground markets against Carnival, notably in Abilene-Sweetwater TX (53.0% vs 25.0% brand interest), Albany GA (60.0% vs 21.0% brand interest), and Albany-Schenectady-Troy NY (25.0% vs 32.0% brand interest)
Norwegian Cruise Line successfully defends market leadership positions while maintaining brand interest growth in Colorado Springs-Pueblo CO (maintained 26.0% brand interest, +18.2% growth), Duluth MN-Superior WI (maintained 27.0% brand interest, +22.7% growth), and Eugene OR (maintained 33.0% brand interest, +17.9% growth)