Royal Caribbean
Royal Caribbean Cruises
Company
Royal Caribbean Cruises
Industry
Cruise Lines
Related Brands
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Investment Recommendations
Targeted investment recommendations for Royal Caribbean, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
42 DMAs
6 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
37 DMAs
9 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
16 DMAs
4 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
116 DMAs
31 States
|
Brand Insights
Brand Insights reveal Royal Caribbean’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Royal Caribbean shows challenging performance with -1.9% average growth across 51 markets (27.7% avg brand interest), with positive growth in 11 of 51 markets
Top performing markets for Royal Caribbean demonstrate exceptional results in Alaska (+34.8% growth, 31.0% brand interest, +8.0% change), South Carolina (+23.8% growth, 26.0% brand interest, +5.0% change), and Montana (+17.4% growth, 27.0% brand interest, +4.0% change)
Royal Caribbean has 4 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 8 stable markets (0-5%), and 34 declining markets
Notable high-growth markets for Royal Caribbean include Alaska (+34.8% growth, 31.0% brand interest), Montana (+17.4% growth, 27.0% brand interest), and North Dakota (+15.4% growth, 30.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cruise Lines industry.
For Royal Caribbean, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Royal Caribbean, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Disney Cruise Line demonstrates category leadership at state level with 8.2% average brand interest growth, showing exceptional performance in Alaska (+18.2%, 13.0% brand interest), Connecticut (+15.4%, 15.0% brand interest), and Georgia (+20.0%, 12.0% brand interest)
In high-growth state markets, Disney Cruise Line maintains an average brand interest of 14.3% with consistent performance across 17 markets
Disney Cruise Line shows strong momentum with 8.2% average brand interest growth across key state markets: Minnesota (+30.8% growth, +4.0% brand interest), New York (+30.0% growth, +3.0% brand interest), and Illinois (+26.7% growth, +4.0% brand interest)
Disney Cruise Line captured additional brand interest in 32 state markets, averaging +1.8% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Royal Caribbean in the Cruise Lines category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
42
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,206,762 | 33.0% | +0.0% | +6.5% |
| Seattle-Tacoma WA | 1,798,974 | 27.0% | +3.9% | +3.9% |
| Nashville TN | 993,259 | 26.0% | -10.3% | +8.3% |
| San Diego CA | 940,959 | 25.0% | +4.2% | +8.7% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 45.0% | +7.1% | -4.3% |
| Las Vegas NV | 739,704 | 26.0% | +4.0% | +8.3% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 31.0% | -3.1% | +6.9% |
| Oklahoma City OK | 631,839 | 27.0% | +3.9% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
37
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 24.0% | +9.1% | +14.3% |
| Charlotte NC | 1,124,890 | 28.0% | +12.0% | +3.7% |
| New Orleans LA | 584,044 | 17.0% | +6.3% | +21.4% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 23.0% | +9.5% | +21.1% |
| Dayton OH | 418,047 | 31.0% | +6.9% | +6.9% |
| Des Moines-Ames IA | 401,464 | 28.0% | +12.0% | +0.0% |
| Omaha NE | 384,022 | 30.0% | +7.1% | +7.1% |
| Charleston SC | 339,966 | 28.0% | +33.3% | +16.7% |
Maintain & Optimize
Stable markets with consistent performance
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cleveland-Akron (Canton) OH | 1,319,557 | 33.0% | +0.0% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 25.0% | +0.0% | +4.2% |
| Portland OR | 1,086,232 | 26.0% | +0.0% | +4.0% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 26.0% | +4.0% | -3.7% |
| Buffalo NY | 537,294 | 33.0% | +0.0% | +3.1% |
| Honolulu HI | 411,655 | 16.0% | +0.0% | +0.0% |
| Toledo OH | 360,723 | 32.0% | +0.0% | +3.2% |
| Huntsville-Decatur (Florence) AL | 350,515 | 23.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
116
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 33.0% | -5.7% | +0.0% |
| Chicago IL | 3,081,097 | 33.0% | -2.9% | +0.0% |
| Philadelphia PA | 2,642,616 | 34.0% | -8.1% | -5.6% |
| Dallas-Ft. Worth TX | 2,585,309 | 29.0% | +0.0% | -3.3% |
| Atlanta GA | 2,277,873 | 29.0% | -9.4% | -12.1% |
| Houston TX | 2,266,381 | 28.0% | -12.5% | -6.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 33.0% | -5.7% | -5.7% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 24.0% | -7.7% | +4.4% |
Brand Insights
Brand Insights for Royal Caribbean in the Cruise Lines category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Royal Caribbean shows stable performance with 1.3% average growth across 210 markets (26.2% avg brand interest), with positive growth in 69 of 210 markets
Top performing markets for Royal Caribbean demonstrate exceptional results in Eureka CA (+100.0% growth, 22.0% brand interest, +22.0% change), Great Falls MT (+100.0% growth, 25.0% brand interest, +25.0% change), and Helena MT (+100.0% growth, 24.0% brand interest, +24.0% change)
Royal Caribbean has 23 markets with high growth (>15%), 27 markets with moderate growth (5-15%), 46 stable markets (0-5%), and 114 declining markets
Notable high-growth markets for Royal Caribbean include Anchorage AK (+19.2% growth, 31.0% brand interest), Billings, MT (+19.2% growth, 31.0% brand interest), and Binghamton NY (+21.7% growth, 28.0% brand interest)
Royal Caribbean demonstrates strong market momentum with combined growth and brand interest gains in key markets: Anchorage AK (+19.2% growth, +5.0% gain, 31.0% current brand interest), Billings, MT (+19.2% growth, +5.0% gain, 31.0% current brand interest), and Binghamton NY (+21.7% growth, +5.0% gain, 28.0% current brand interest)
Royal Caribbean successfully defends strong market positions while maintaining brand interest growth in Anchorage AK (maintained 31.0% brand interest, +19.2% growth), Billings, MT (maintained 31.0% brand interest, +19.2% growth), and Binghamton NY (maintained 28.0% brand interest, +21.7% growth)
In small markets, Royal Caribbean shows modest growth with notable brand interest: Anchorage AK (+19.2% growth, 31.0% brand interest) and Billings, MT (+19.2% growth, 31.0% brand interest)
Royal Caribbean maintains dominant market position with >35% brand interest in key markets: Marquette MI (39.0% brand interest, +62.5% growth), Presque Isle ME (50.0% brand interest, +6.4% growth), and West Palm Beach-Ft. Pierce FL (45.0% brand interest, +7.1% growth)
Royal Caribbean achieves significant brand interest gains in Anchorage AK (+5.0% brand interest growth, now at 31.0%), Billings, MT (+5.0% brand interest growth, now at 31.0%), and Binghamton NY (+5.0% brand interest growth, now at 28.0%)
Royal Caribbean shows accelerating brand interest growth in Anchorage AK (+19.2% growth, 31.0% brand interest) and Billings, MT (+19.2% growth, 31.0% brand interest)
Royal Caribbean demonstrates emerging brand interest strength in Columbus-Tupelo-West Point MS (+41.7% growth, 17.0% brand interest) and Greenwood-Greenville MS (+100.0% growth, 11.0% brand interest)
Royal Caribbean maintains stable brand interest performance in mature markets: Augusta GA (-3.9% growth, 25.0% brand interest) and Austin TX (-3.1% growth, 31.0% brand interest)
Royal Caribbean faces growth challenges in historically strong markets: Albuquerque-Santa Fe NM (-13.3% growth, 26.0% brand interest) and Atlanta GA (-9.4% growth, 29.0% brand interest)
Royal Caribbean performance in major markets: Atlanta GA (-9.4% growth, 29.0% brand interest, 2.7M TVHH), Baltimore MD (-8.8% growth, 31.0% brand interest, 1.1M TVHH), and Chicago IL (-2.9% growth, 33.0% brand interest, 3.6M TVHH)
Royal Caribbean shows positive brand interest growth in markets representing 21.6% of total TVHH coverage
Royal Caribbean maintains strong brand interest positions (>30% share) in key markets: Albuquerque-Santa Fe NM (26.0% brand interest, -4.0% change), Amarillo TX (25.0% brand interest, -7.0% change), and Atlanta GA (29.0% brand interest, -3.0% change)
Competitive Insights
Competitive Insights showcase how Royal Caribbean performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Royal Caribbean can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Royal Caribbean can focus its competitive strategy.
Disney Cruise Line demonstrates category leadership at dma level with 12.5% average brand interest growth, showing exceptional performance in Albany GA (+22.2%, 11.0% brand interest), Bakersfield CA (+23.1%, 16.0% brand interest), and Baltimore MD (+15.4%, 15.0% brand interest)
In high-growth dma markets, Disney Cruise Line maintains an average brand interest of 14.5% with consistent performance across 86 markets
Disney Cruise Line shows strong momentum with 12.5% average brand interest growth across key dma markets: Bend OR (+100.0% growth, +15.0% brand interest), Great Falls MT (+100.0% growth, +22.0% brand interest), and Greenwood-Greenville MS (+100.0% growth, +13.0% brand interest)
Disney Cruise Line captured additional brand interest in 131 dma markets, averaging +3.2% brand interest growth in key growth dma
In direct competition, Disney Cruise Line outperforms Carnival with 29.6 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 42.0% brand interest, 8.3% growth), Albany-Schenectady-Troy NY (gap: 15.0% brand interest, 9.1% growth), and Amarillo TX (gap: 35.0% brand interest, 35.0% growth)
In select markets, Carnival outperforms Disney Cruise Line despite weaker overall growth (+1.7% vs +12.5% overall): Amarillo TX (Carnival leads: 49.0% share, +22.5% growth vs Disney Cruise Line: 14.0%, -12.5%)
In select markets, Royal Caribbean outperforms Disney Cruise Line despite weaker overall growth (+1.3% vs +12.5% overall): Abilene-Sweetwater TX (Royal Caribbean leads: 25.0% share, +4.2% growth vs Disney Cruise Line: 11.0%, -8.3%)
In select markets, Norwegian Cruise Line outperforms Disney Cruise Line despite weaker overall growth (-6.2% vs +12.5% overall): Albany-Schenectady-Troy NY (Norwegian Cruise Line leads: 33.0% share, +3.1% growth vs Disney Cruise Line: 10.0%, -9.1%)
In select markets, Royal Caribbean outperforms Carnival despite weaker overall growth (+1.3% vs +1.7% overall): Billings, MT (Royal Caribbean: +19.2% growth vs Carnival: -15.8% growth), Binghamton NY (Royal Caribbean: +21.7% growth vs Carnival: -14.7% growth), and Charleston SC (Royal Caribbean: +33.3% growth vs Carnival: -22.4% growth)
In select markets, Norwegian Cruise Line outperforms Carnival despite weaker overall growth (-6.2% vs +1.7% overall): Baton Rouge LA (Norwegian Cruise Line: +7.1% growth vs Carnival: -3.5% growth), Charleston SC (Norwegian Cruise Line: +40.0% growth vs Carnival: -22.4% growth), and Columbia SC (Norwegian Cruise Line: +20.0% growth vs Carnival: -6.8% growth)
In select markets, Carnival outperforms Royal Caribbean despite weaker overall growth (+1.7% vs +1.3% overall): Albuquerque-Santa Fe NM (Carnival leads: 38.0% share, +8.6% growth vs Royal Caribbean: 26.0%, -13.3%), Alexandria LA (Carnival leads: 64.0% share, +3.2% growth vs Royal Caribbean: 18.0%, -10.0%), and Amarillo TX (Carnival leads: 49.0% share, +22.5% growth vs Royal Caribbean: 25.0%, -21.9%)
In select markets, Norwegian Cruise Line outperforms Royal Caribbean despite weaker overall growth (-6.2% vs +1.3% overall): Baton Rouge LA (Norwegian Cruise Line: +7.1% growth vs Royal Caribbean: -5.0% growth) and Birmingham AL (Norwegian Cruise Line: +16.7% growth vs Royal Caribbean: -8.3% growth)
In select markets, Carnival outperforms Norwegian Cruise Line despite weaker overall growth (+1.7% vs -6.2% overall): Alexandria LA (Carnival leads: 64.0% share, +3.2% growth vs Norwegian Cruise Line: 6.0%, -14.3%) and Anchorage AK (Carnival leads: 37.0% share, +8.8% growth vs Norwegian Cruise Line: 18.0%, -28.0%)
In select markets, Royal Caribbean outperforms Norwegian Cruise Line despite weaker overall growth (+1.3% vs -6.2% overall): Albany GA (Royal Caribbean leads: 22.0% share, +4.8% growth vs Norwegian Cruise Line: 8.0%, -33.3%) and Anchorage AK (Royal Caribbean leads: 31.0% share, +19.2% growth vs Norwegian Cruise Line: 18.0%, -28.0%)
Disney Cruise Line successfully defends market leadership positions while maintaining brand interest growth in El Paso TX (maintained 24.0% brand interest, +33.3% growth), Great Falls MT (maintained 22.0% brand interest, +100.0% growth), and San Diego CA (maintained 23.0% brand interest, +43.8% growth)
Carnival successfully defends market leadership positions while maintaining brand interest growth in Amarillo TX (maintained 49.0% brand interest, +22.5% growth), Bluefield-Beckley-Oak Hill WV (maintained 61.0% brand interest, +19.6% growth), and Burlington VT-Plattsburgh NY (maintained 27.0% brand interest, +17.4% growth)