Carnival
Company
Carnival
Industry
Cruise Lines
Related Brands
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Investment Recommendations
Targeted investment recommendations for Carnival, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
41 DMAs
12 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
40 DMAs
9 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
32 DMAs
8 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
98 DMAs
21 States
|
Brand Insights
Brand Insights reveal Carnival’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Carnival shows stable performance with 3.4% average growth across 51 markets (37.7% avg brand interest), with positive growth in 33 of 51 markets
Top performing markets for Carnival demonstrate exceptional results in Alaska (+19.4% growth, 37.0% brand interest, +6.0% change), Oklahoma (+14.0% growth, 57.0% brand interest, +7.0% change), and Kentucky (+13.9% growth, 49.0% brand interest, +6.0% change)
Carnival has 1 market with high growth (>15%), 19 markets with moderate growth (5-15%), 21 stable markets (0-5%), and 10 declining markets
Notable high-growth markets for Carnival include Alaska (+19.4% growth, 37.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cruise Lines industry.
For Carnival, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Carnival, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Disney Cruise Line demonstrates category leadership at state level with 8.2% average brand interest growth, showing exceptional performance in Alaska (+18.2%, 13.0% brand interest), Connecticut (+15.4%, 15.0% brand interest), and Georgia (+20.0%, 12.0% brand interest)
In high-growth state markets, Disney Cruise Line maintains an average brand interest of 14.3% with consistent performance across 17 markets
Disney Cruise Line shows strong momentum with 8.2% average brand interest growth across key state markets: Minnesota (+30.8% growth, +4.0% brand interest), New York (+30.0% growth, +3.0% brand interest), and Illinois (+26.7% growth, +4.0% brand interest)
Disney Cruise Line captured additional brand interest in 32 state markets, averaging +1.8% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Carnival in the Cruise Lines category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
41
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 29.0% | +3.6% | +0.0% |
| Phoenix AZ | 1,818,040 | 37.0% | +8.8% | -9.8% |
| Seattle-Tacoma WA | 1,798,974 | 27.0% | +3.9% | +0.0% |
| Detroit MI | 1,646,663 | 36.0% | +9.1% | -5.3% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 32.0% | +6.7% | -3.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 45.0% | +4.7% | -2.2% |
| Pittsburgh PA | 998,699 | 33.0% | +6.5% | -2.9% |
| Nashville TN | 993,259 | 45.0% | +7.1% | -10.0% |
High Growth Priority
Large markets showing strong consistent growth
40
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 47.0% | +6.8% | +6.8% |
| Washington DC (Hagerstown MD) | 2,224,748 | 38.0% | +8.6% | +8.6% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 27.0% | +8.0% | +3.9% |
| Portland OR | 1,086,232 | 32.0% | +6.7% | +6.7% |
| San Antonio TX | 900,609 | 46.0% | +12.2% | -8.0% |
| Hartford & New Haven CT | 862,036 | 27.0% | +8.0% | +3.9% |
| Milwaukee WI | 765,170 | 32.0% | +10.3% | +3.2% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 33.0% | +17.9% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
32
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 23.0% | +4.6% | -4.2% |
| Chicago IL | 3,081,097 | 32.0% | +0.0% | +0.0% |
| St. Louis MO | 1,066,886 | 39.0% | +2.6% | -2.5% |
| Columbus OH | 865,632 | 37.0% | +0.0% | +0.0% |
| Jacksonville FL | 671,993 | 45.0% | +2.3% | +2.3% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 36.0% | +2.9% | +0.0% |
| Birmingham AL | 651,287 | 50.0% | +0.0% | -2.0% |
| Oklahoma City OK | 631,839 | 50.0% | +0.0% | -2.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
98
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 42.0% | +2.4% | -6.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 46.0% | -4.2% | -4.2% |
| Houston TX | 2,266,381 | 48.0% | +0.0% | -5.9% |
| Boston MA-Manchester NH | 2,206,762 | 18.0% | +0.0% | -5.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 32.0% | +3.2% | -18.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 35.0% | +0.0% | -7.9% |
| Minneapolis-St. Paul MN | 1,563,558 | 29.0% | +0.0% | -3.3% |
| Denver CO | 1,523,659 | 27.0% | +0.0% | -3.6% |
Brand Insights
Brand Insights for Carnival in the Cruise Lines category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Carnival shows stable performance with 1.7% average growth across 210 markets (42.1% avg brand interest), with positive growth in 104 of 210 markets
Top performing markets for Carnival demonstrate exceptional results in Fairbanks AK (+41.7% growth, 51.0% brand interest, +15.0% change), Casper-Riverton WY (+39.3% growth, 39.0% brand interest, +11.0% change), and Norfolk-Portsmouth-Newport News VA (+29.2% growth, 62.0% brand interest, +14.0% change)
Carnival has 19 markets with high growth (>15%), 48 markets with moderate growth (5-15%), 82 stable markets (0-5%), and 61 declining markets
Notable high-growth markets for Carnival include Amarillo TX (+22.5% growth, 49.0% brand interest), Bluefield-Beckley-Oak Hill WV (+19.6% growth, 61.0% brand interest), and Burlington VT-Plattsburgh NY (+17.4% growth, 27.0% brand interest)
Carnival demonstrates strong market momentum with combined growth and brand interest gains in key markets: Amarillo TX (+22.5% growth, +9.0% gain, 49.0% current brand interest), Bluefield-Beckley-Oak Hill WV (+19.6% growth, +10.0% gain, 61.0% current brand interest), and Burlington VT-Plattsburgh NY (+17.4% growth, +4.0% gain, 27.0% current brand interest)
Carnival successfully defends strong market positions while maintaining brand interest growth in Amarillo TX (maintained 49.0% brand interest, +22.5% growth), Bluefield-Beckley-Oak Hill WV (maintained 61.0% brand interest, +19.6% growth), and Burlington VT-Plattsburgh NY (maintained 27.0% brand interest, +17.4% growth)
In large markets, Carnival shows modest growth with moderate brand interest: Boston MA-Manchester NH (+0.0% growth, 18.0% brand interest) and Chicago IL (+0.0% growth, 32.0% brand interest)
In medium markets, Carnival shows modest growth with moderate brand interest: Harrisburg-Lancaster-Lebanon-York PA (+17.9% growth, 33.0% brand interest) and Norfolk-Portsmouth-Newport News VA (+29.2% growth, 62.0% brand interest)
In small markets, Carnival shows modest growth with moderate brand interest: Amarillo TX (+22.5% growth, 49.0% brand interest) and Bluefield-Beckley-Oak Hill WV (+19.6% growth, 61.0% brand interest)
Carnival achieves significant brand interest gains in Amarillo TX (+9.0% brand interest growth, now at 49.0%), Bluefield-Beckley-Oak Hill WV (+10.0% brand interest growth, now at 61.0%), and Burlington VT-Plattsburgh NY (+4.0% brand interest growth, now at 27.0%)
Carnival shows accelerating brand interest growth in Amarillo TX (+22.5% growth, 49.0% brand interest) and Bluefield-Beckley-Oak Hill WV (+19.6% growth, 61.0% brand interest)
Carnival maintains stable brand interest performance in mature markets: Baton Rouge LA (-3.5% growth, 55.0% brand interest) and Bend OR (-2.9% growth, 34.0% brand interest)
Carnival faces growth challenges in historically strong markets: Baton Rouge LA (-3.5% growth, 55.0% brand interest) and Bend OR (-2.9% growth, 34.0% brand interest)
Carnival performance in major markets: Charlotte NC (-4.1% growth, 47.0% brand interest, 1.3M TVHH), Cleveland-Akron (Canton) OH (-2.8% growth, 35.0% brand interest, 1.6M TVHH), and Dallas-Ft. Worth TX (-4.2% growth, 46.0% brand interest, 3.0M TVHH)
Carnival shows positive brand interest growth in markets representing 56.2% of total TVHH coverage
Carnival maintains strong brand interest positions (>30% share) in key markets: Baton Rouge LA (55.0% brand interest, -2.0% change), Bend OR (34.0% brand interest, -1.0% change), and Billings, MT (32.0% brand interest, -6.0% change)
Competitive Insights
Competitive Insights showcase how Carnival performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Carnival can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Carnival can focus its competitive strategy.
Disney Cruise Line demonstrates category leadership at dma level with 12.5% average brand interest growth, showing exceptional performance in Albany GA (+22.2%, 11.0% brand interest), Bakersfield CA (+23.1%, 16.0% brand interest), and Baltimore MD (+15.4%, 15.0% brand interest)
In high-growth dma markets, Disney Cruise Line maintains an average brand interest of 14.5% with consistent performance across 86 markets
Disney Cruise Line shows strong momentum with 12.5% average brand interest growth across key dma markets: Bend OR (+100.0% growth, +15.0% brand interest), Great Falls MT (+100.0% growth, +22.0% brand interest), and Greenwood-Greenville MS (+100.0% growth, +13.0% brand interest)
Disney Cruise Line captured additional brand interest in 131 dma markets, averaging +3.2% brand interest growth in key growth dma
In direct competition, Disney Cruise Line outperforms Carnival with 29.6 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 42.0% brand interest, 8.3% growth), Albany-Schenectady-Troy NY (gap: 15.0% brand interest, 9.1% growth), and Amarillo TX (gap: 35.0% brand interest, 35.0% growth)
In select markets, Carnival outperforms Disney Cruise Line despite weaker overall growth (+1.7% vs +12.5% overall): Amarillo TX (Carnival leads: 49.0% share, +22.5% growth vs Disney Cruise Line: 14.0%, -12.5%)
In select markets, Royal Caribbean outperforms Disney Cruise Line despite weaker overall growth (+1.3% vs +12.5% overall): Abilene-Sweetwater TX (Royal Caribbean leads: 25.0% share, +4.2% growth vs Disney Cruise Line: 11.0%, -8.3%)
In select markets, Norwegian Cruise Line outperforms Disney Cruise Line despite weaker overall growth (-6.2% vs +12.5% overall): Albany-Schenectady-Troy NY (Norwegian Cruise Line leads: 33.0% share, +3.1% growth vs Disney Cruise Line: 10.0%, -9.1%)
In select markets, Royal Caribbean outperforms Carnival despite weaker overall growth (+1.3% vs +1.7% overall): Billings, MT (Royal Caribbean: +19.2% growth vs Carnival: -15.8% growth), Binghamton NY (Royal Caribbean: +21.7% growth vs Carnival: -14.7% growth), and Charleston SC (Royal Caribbean: +33.3% growth vs Carnival: -22.4% growth)
In select markets, Norwegian Cruise Line outperforms Carnival despite weaker overall growth (-6.2% vs +1.7% overall): Baton Rouge LA (Norwegian Cruise Line: +7.1% growth vs Carnival: -3.5% growth), Charleston SC (Norwegian Cruise Line: +40.0% growth vs Carnival: -22.4% growth), and Columbia SC (Norwegian Cruise Line: +20.0% growth vs Carnival: -6.8% growth)
In select markets, Carnival outperforms Royal Caribbean despite weaker overall growth (+1.7% vs +1.3% overall): Albuquerque-Santa Fe NM (Carnival leads: 38.0% share, +8.6% growth vs Royal Caribbean: 26.0%, -13.3%), Alexandria LA (Carnival leads: 64.0% share, +3.2% growth vs Royal Caribbean: 18.0%, -10.0%), and Amarillo TX (Carnival leads: 49.0% share, +22.5% growth vs Royal Caribbean: 25.0%, -21.9%)
In select markets, Norwegian Cruise Line outperforms Royal Caribbean despite weaker overall growth (-6.2% vs +1.3% overall): Baton Rouge LA (Norwegian Cruise Line: +7.1% growth vs Royal Caribbean: -5.0% growth) and Birmingham AL (Norwegian Cruise Line: +16.7% growth vs Royal Caribbean: -8.3% growth)
In select markets, Carnival outperforms Norwegian Cruise Line despite weaker overall growth (+1.7% vs -6.2% overall): Alexandria LA (Carnival leads: 64.0% share, +3.2% growth vs Norwegian Cruise Line: 6.0%, -14.3%) and Anchorage AK (Carnival leads: 37.0% share, +8.8% growth vs Norwegian Cruise Line: 18.0%, -28.0%)
In select markets, Royal Caribbean outperforms Norwegian Cruise Line despite weaker overall growth (+1.3% vs -6.2% overall): Albany GA (Royal Caribbean leads: 22.0% share, +4.8% growth vs Norwegian Cruise Line: 8.0%, -33.3%) and Anchorage AK (Royal Caribbean leads: 31.0% share, +19.2% growth vs Norwegian Cruise Line: 18.0%, -28.0%)
Disney Cruise Line successfully defends market leadership positions while maintaining brand interest growth in El Paso TX (maintained 24.0% brand interest, +33.3% growth), Great Falls MT (maintained 22.0% brand interest, +100.0% growth), and San Diego CA (maintained 23.0% brand interest, +43.8% growth)
Carnival successfully defends market leadership positions while maintaining brand interest growth in Amarillo TX (maintained 49.0% brand interest, +22.5% growth), Bluefield-Beckley-Oak Hill WV (maintained 61.0% brand interest, +19.6% growth), and Burlington VT-Plattsburgh NY (maintained 27.0% brand interest, +17.4% growth)