Carnival
Company
Carnival
Industry
Cruise Lines
Related Brands
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Investment Recommendations
Targeted investment recommendations for Carnival, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
8 DMAs
1 State
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
10 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
6 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
187 DMAs
49 States
|
Brand Insights
Brand Insights reveal Carnival’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Carnival shows challenging performance with -8.5% average growth across 51 markets (34.6% avg brand interest), with positive growth in 2 of 51 markets
Carnival has 0 markets with high growth (>15%), 1 market with moderate growth (5-15%), 3 stable markets (0-5%), and 47 declining markets
Carnival maintains dominant market position with >35% brand interest in key markets: Arkansas (51.0% brand interest, 1.9% decline), Louisiana (61.0% brand interest, +3.4% growth), and Mississippi (58.0% brand interest, +0.0% growth)
Carnival maintains stable brand interest performance in mature markets: Arkansas (-1.9% growth, 51.0% brand interest) and Colorado (-3.5% growth, 28.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cruise Lines industry.
For Carnival, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Carnival, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Royal Caribbean demonstrates category leadership at state level with 8.8% average brand interest growth, showing exceptional performance in California (+19.2%, 31.0% brand interest), Maine (+15.4%, 30.0% brand interest), and Massachusetts (+19.2%, 31.0% brand interest)
In high-growth state markets, Royal Caribbean maintains an average brand interest of 30.2% with consistent performance across 8 markets
Royal Caribbean shows strong momentum with 8.8% average brand interest growth across key state markets: North Dakota (+45.5% growth, +10.0% brand interest), Washington (+20.8% growth, +5.0% brand interest), and Tennessee (+20.0% growth, +5.0% brand interest)
Royal Caribbean captured additional brand interest in 34 state markets, averaging +3.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Carnival in the Cruise Lines category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Norfolk-Portsmouth-Newport News VA | 656,362 | 57.0% | -5.0% | +11.8% |
| New Orleans LA | 584,044 | 59.0% | +7.3% | -9.2% |
| Eugene OR | 213,214 | 34.0% | +3.0% | +6.3% |
| Columbus-Tupelo-West Point MS | 160,242 | 59.0% | +7.3% | -6.4% |
| Bluefield-Beckley-Oak Hill WV | 102,646 | 60.0% | +5.3% | -1.6% |
| Charlottesville VA | 83,258 | 39.0% | -20.4% | +11.4% |
| St. Joseph MO | 38,607 | 60.0% | -4.8% | +30.4% |
| Helena MT | 27,557 | 58.0% | +5.5% | +1.8% |
High Growth Priority
Large markets showing strong consistent growth
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Duluth MN-Superior WI | 148,546 | 32.0% | +10.3% | -18.0% |
| Anchorage AK | 137,029 | 32.0% | +18.5% | -3.0% |
| Yuma AZ-El Centro CA | 107,619 | 43.0% | +16.2% | -21.8% |
| Bend OR | 77,622 | 33.0% | +6.5% | +10.0% |
| Twin Falls ID | 62,110 | 42.0% | +13.5% | +20.0% |
| Parkersburg WV | 53,788 | 61.0% | +7.0% | +22.0% |
| Greenwood-Greenville MS | 52,998 | 94.0% | +17.5% | -6.0% |
| San Angelo TX | 49,037 | 56.0% | +7.7% | +27.3% |
Maintain & Optimize
Stable markets with consistent performance
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tucson (Sierra Vista) AZ | 416,976 | 33.0% | +0.0% | +0.0% |
| Honolulu HI | 411,655 | 18.0% | +0.0% | +0.0% |
| Lincoln & Hastings-Kearney NE | 247,903 | 37.0% | +0.0% | +2.8% |
| Wichita Falls TX & Lawton OK | 132,252 | 57.0% | +0.0% | +1.8% |
| Great Falls MT | 55,922 | 39.0% | +0.0% | +0.0% |
| Glendive MT | 3,332 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
187
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 24.0% | +0.0% | -7.7% |
| Los Angeles CA | 4,962,377 | 41.0% | -2.4% | -6.8% |
| Chicago IL | 3,081,097 | 30.0% | -14.3% | -16.7% |
| Philadelphia PA | 2,642,616 | 26.0% | -7.1% | -10.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 44.0% | -4.4% | -12.0% |
| Atlanta GA | 2,277,873 | 40.0% | -13.0% | -18.4% |
| Houston TX | 2,266,381 | 48.0% | -5.9% | -9.4% |
| Washington DC (Hagerstown MD) | 2,224,748 | 35.0% | -10.3% | -7.9% |
Brand Insights
Brand Insights for Carnival in the Cruise Lines category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Carnival shows challenging performance with -9.4% average growth across 210 markets (39.2% avg brand interest), with positive growth in 21 of 210 markets
Top performing markets for Carnival demonstrate exceptional results in Anchorage AK (+18.5% growth, 32.0% brand interest, +5.0% change), Greenwood-Greenville MS (+17.5% growth, 94.0% brand interest, +14.0% change), and Yuma AZ-El Centro CA (+16.2% growth, 43.0% brand interest, +6.0% change)
Carnival has 3 markets with high growth (>15%), 11 markets with moderate growth (5-15%), 17 stable markets (0-5%), and 179 declining markets
Notable high-growth markets for Carnival include Anchorage AK (+18.5% growth, 32.0% brand interest), Greenwood-Greenville MS (+17.5% growth, 94.0% brand interest), and Yuma AZ-El Centro CA (+16.2% growth, 43.0% brand interest)
Carnival demonstrates strong market momentum with combined growth and brand interest gains in key markets: Anchorage AK (+18.5% growth, +5.0% gain, 32.0% current brand interest), Greenwood-Greenville MS (+17.5% growth, +14.0% gain, 94.0% current brand interest), and Yuma AZ-El Centro CA (+16.2% growth, +6.0% gain, 43.0% current brand interest)
Carnival successfully defends strong market positions while maintaining brand interest growth in Anchorage AK (maintained 32.0% brand interest, +18.5% growth), Greenwood-Greenville MS (maintained 94.0% brand interest, +17.5% growth), and Yuma AZ-El Centro CA (maintained 43.0% brand interest, +16.2% growth)
Carnival achieves significant brand interest gains in Anchorage AK (+5.0% brand interest growth, now at 32.0%), Greenwood-Greenville MS (+14.0% brand interest growth, now at 94.0%), and Yuma AZ-El Centro CA (+6.0% brand interest growth, now at 43.0%)
Carnival shows accelerating brand interest growth in Anchorage AK (+18.5% growth, 32.0% brand interest) and Greenwood-Greenville MS (+17.5% growth, 94.0% brand interest)
Carnival maintains stable brand interest performance in mature markets: Biloxi-Gulfport MS (-3.3% growth, 59.0% brand interest) and Clarksburg-Weston WV (-4.5% growth, 42.0% brand interest)
Carnival faces growth challenges in historically strong markets: Albany GA (-6.8% growth, 55.0% brand interest) and Albuquerque-Santa Fe NM (-16.7% growth, 35.0% brand interest)
Carnival performance in major markets: Atlanta GA (-13.0% growth, 40.0% brand interest, 2.7M TVHH), Baltimore MD (-9.8% growth, 37.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-5.6% growth, 17.0% brand interest, 2.6M TVHH)
Carnival shows positive brand interest growth in markets representing 3.1% of total TVHH coverage
Carnival maintains strong brand interest positions (>30% share) in key markets: Albany GA (55.0% brand interest, -4.0% change), Albany-Schenectady-Troy NY (23.0% brand interest, -4.0% change), and Albuquerque-Santa Fe NM (35.0% brand interest, -7.0% change)
Carnival achieves significant brand interest gains in Anchorage AK (+5.0% brand interest), Greenwood-Greenville MS (+14.0% brand interest), and Yuma AZ-El Centro CA (+6.0% brand interest)
Carnival maintains dominant market position with >35% brand interest in key markets: Montgomery (Selma) AL (57.0% brand interest, 1.7% decline), Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL (52.0% brand interest, 1.9% decline), and Tallahassee FL-Thomasville GA (49.0% brand interest, 2.0% decline)
Carnival shows challenging performance with -11.6% average growth across 210 markets (39.2% avg brand interest), with positive growth in 15 of 210 markets
Competitive Insights
Competitive Insights showcase how Carnival performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Carnival can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Carnival can focus its competitive strategy.
Disney Cruise Line demonstrates category leadership at dma level with 29.0% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+30.0%, 13.0% brand interest), Alexandria LA (+33.3%, 12.0% brand interest), and Amarillo TX (+42.9%, 10.0% brand interest)
In high-growth dma markets, Disney Cruise Line maintains an average brand interest of 14.8% with consistent performance across 50 markets
Disney Cruise Line shows strong momentum with 29.0% average brand interest growth across key dma markets: Mankato MN (+900.0% growth, +18.0% brand interest), Twin Falls ID (+700.0% growth, +14.0% brand interest), and Fairbanks AK (+650.0% growth, +13.0% brand interest)
Disney Cruise Line captured additional brand interest in 109 dma markets, averaging +3.1% brand interest growth in key growth dma
Norwegian Cruise Line shows strong momentum with 11.8% average brand interest growth across key dma markets: Presque Isle ME (+800.0% growth, +24.0% brand interest), St. Joseph MO (+200.0% growth, +2.0% brand interest), and Quincy IL-Hannibal MO-Keokuk IA (+142.9% growth, +20.0% brand interest)
Norwegian Cruise Line captured additional brand interest in 99 dma markets, averaging +4.2% brand interest growth in key growth dma
Royal Caribbean shows strong momentum with 16.9% average brand interest growth across key dma markets: Ottumwa IA-Kirksville MO (+800.0% growth, +16.0% brand interest), Eureka CA (+650.0% growth, +26.0% brand interest), and Zanesville OH (+600.0% growth, +24.0% brand interest)
Royal Caribbean captured additional brand interest in 121 dma markets, averaging +4.4% brand interest growth in key growth dma
In direct competition, Disney Cruise Line outperforms Royal Caribbean with 15.9 percentage point brand interest advantage across 209 shared markets: Albany GA (gap: 17.0% brand interest, 31.4% growth), Alpena MI (gap: 0.0% brand interest, 100.0% growth), and Anchorage AK (gap: 19.0% brand interest, 22.5% growth)
In select markets, Norwegian Cruise Line outperforms Disney Cruise Line despite weaker overall growth (+11.8% vs +29.0% overall): Albany GA (Norwegian Cruise Line leads: 12.0% share, +100.0% growth vs Disney Cruise Line: 8.0%, -27.3%) and Alpena MI (Norwegian Cruise Line leads: 50.0% share, +100.0% growth vs Disney Cruise Line: 0.0%, -100.0%)
In select markets, Carnival outperforms Disney Cruise Line despite weaker overall growth (-9.4% vs +29.0% overall): Anchorage AK (Carnival leads: 32.0% share, +18.5% growth vs Disney Cruise Line: 12.0%, -7.7%)
In select markets, Royal Caribbean outperforms Disney Cruise Line despite weaker overall growth (+16.9% vs +29.0% overall): Albany GA (Royal Caribbean leads: 25.0% share, +4.2% growth vs Disney Cruise Line: 8.0%, -27.3%), Anchorage AK (Royal Caribbean leads: 31.0% share, +14.8% growth vs Disney Cruise Line: 12.0%, -7.7%), and Bangor ME (Royal Caribbean leads: 27.0% share, +22.7% growth vs Disney Cruise Line: 11.0%, -8.3%)
In select markets, Carnival outperforms Norwegian Cruise Line despite weaker overall growth (-9.4% vs +11.8% overall): Anchorage AK (Carnival leads: 32.0% share, +18.5% growth vs Norwegian Cruise Line: 25.0%, -24.2%)
In select markets, Norwegian Cruise Line outperforms Royal Caribbean despite weaker overall growth (+11.8% vs +16.9% overall): Albany-Schenectady-Troy NY (Norwegian Cruise Line leads: 34.0% share, +6.2% growth vs Royal Caribbean: 30.0%, -3.2%) and Beaumont-Port Arthur TX (Norwegian Cruise Line: +14.3% growth vs Royal Caribbean: -4.0% growth)
In select markets, Carnival outperforms Royal Caribbean despite weaker overall growth (-9.4% vs +16.9% overall): Bend OR (Carnival leads: 33.0% share, +6.5% growth vs Royal Caribbean: 26.0%, -25.7%)
Disney Cruise Line successfully defends market leadership positions while maintaining brand interest growth in Cheyenne WY-Scottsbluff NE (maintained 24.0% brand interest, +33.3% growth), El Paso TX (maintained 21.0% brand interest, +23.5% growth), and North Platte NE (maintained 37.0% brand interest, +516.7% growth)