Cinemark Theatres
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Cinemark Theatres, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
23 DMAs
8 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
22 DMAs
3 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
54 DMAs
8 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
112 DMAs
31 States
|
Brand Insights
Brand Insights reveal Cinemark Theatres’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Cinemark Theatres shows challenging performance with -4.0% average growth across 51 markets (21.9% avg brand interest), with positive growth in 9 of 51 markets
Cinemark Theatres has 1 market with high growth (>15%), 7 markets with moderate growth (5-15%), 18 stable markets (0-5%), and 25 declining markets
Notable high-growth markets for Cinemark Theatres include Kansas (+15.4% growth, 15.0% brand interest)
Cinemark Theatres successfully defends strong market positions while maintaining brand interest growth in Louisiana (maintained 29.0% brand interest, +3.6% growth) and Alaska (maintained 23.0% brand interest, +9.5% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Movie Theaters industry.
For Cinemark Theatres, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Cinemark Theatres, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Regal Cinemas demonstrates category leadership at state level with 7.7% average brand interest growth, showing exceptional performance in Arizona (+16.7%, 7.0% brand interest), Arkansas (+16.7%, 14.0% brand interest), and Georgia (+22.2%, 33.0% brand interest)
In high-growth state markets, Regal Cinemas maintains an average brand interest of 10.8% with consistent performance across 8 markets
Regal Cinemas shows strong momentum with 7.7% average brand interest growth across key state markets: Minnesota (+33.3% growth, +1.0% brand interest), South Dakota (+33.3% growth, +1.0% brand interest), and Iowa (+25.0% growth, +1.0% brand interest)
Regal Cinemas captured additional brand interest in 28 state markets, averaging +1.8% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Cinemark Theatres in the Movie Theaters category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 8.0% | +0.0% | +14.3% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 13.0% | +0.0% | +8.3% |
| Portland OR | 1,086,232 | 17.0% | +0.0% | +21.4% |
| Pittsburgh PA | 998,699 | 48.0% | +4.4% | +6.7% |
| Kansas City MO | 866,618 | 18.0% | +5.9% | +5.9% |
| Cincinnati OH | 810,849 | 41.0% | -2.4% | +5.1% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 34.0% | +3.0% | +0.0% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 3.0% | +0.0% | +50.0% |
High Growth Priority
Large markets showing strong consistent growth
22
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 6.0% | +20.0% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 17.0% | +6.3% | +13.3% |
| Columbus OH | 865,632 | 30.0% | +7.1% | +3.5% |
| Jacksonville FL | 671,993 | 43.0% | +7.5% | +4.9% |
| Oklahoma City OK | 631,839 | 14.0% | +16.7% | +16.7% |
| Rochester NY | 370,481 | 25.0% | +8.7% | +8.7% |
| Portland-Auburn ME | 364,761 | 5.0% | +66.7% | +25.0% |
| Huntsville-Decatur (Florence) AL | 350,515 | 42.0% | +7.7% | +13.5% |
Maintain & Optimize
Stable markets with consistent performance
54
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 9.0% | +0.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 57.0% | +0.0% | -1.7% |
| Houston TX | 2,266,381 | 47.0% | +2.2% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 7.0% | +0.0% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 3.0% | +0.0% | +0.0% |
| San Diego CA | 940,959 | 2.0% | +0.0% | +0.0% |
| Austin TX | 831,742 | 61.0% | +0.0% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 13.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
112
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 18.0% | -5.3% | -5.3% |
| Chicago IL | 3,081,097 | 13.0% | -7.1% | +0.0% |
| Atlanta GA | 2,277,873 | 2.0% | +0.0% | -33.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 30.0% | -9.1% | -6.3% |
| Phoenix AZ | 1,818,040 | 9.0% | -18.2% | -10.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 7.0% | -12.5% | -12.5% |
| Detroit MI | 1,646,663 | 26.0% | -3.7% | +0.0% |
| Denver CO | 1,523,659 | 22.0% | +0.0% | -4.4% |
Brand Insights
Brand Insights for Cinemark Theatres in the Movie Theaters category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Cinemark Theatres shows stable performance with 1.9% average growth across 210 markets (25.7% avg brand interest), with positive growth in 48 of 210 markets
Top performing markets for Cinemark Theatres demonstrate exceptional results in Greenwood-Greenville MS (+100.0% growth, 46.0% brand interest, +46.0% change), Anchorage AK (+11.1% growth, 30.0% brand interest, +3.0% change), and Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL (+10.5% growth, 42.0% brand interest, +4.0% change)
Cinemark Theatres has 20 markets with high growth (>15%), 14 markets with moderate growth (5-15%), 88 stable markets (0-5%), and 88 declining markets
Notable high-growth markets for Cinemark Theatres include Bend OR (+100.0% growth, 2.0% brand interest), Bluefield-Beckley-Oak Hill WV (+100.0% growth, 2.0% brand interest), and Casper-Riverton WY (+100.0% growth, 4.0% brand interest)
Cinemark Theatres demonstrates strong market momentum with combined growth and brand interest gains in key markets: Greenwood-Greenville MS (+100.0% growth, +46.0% gain, 46.0% current brand interest) and Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL (+10.5% growth, +4.0% gain, 42.0% current brand interest)
Cinemark Theatres successfully defends strong market positions while maintaining brand interest growth in Greenwood-Greenville MS (maintained 46.0% brand interest, +100.0% growth), Baton Rouge LA (maintained 39.0% brand interest, +2.6% growth), and Erie PA (maintained 86.0% brand interest, +2.4% growth)
In small markets, Cinemark Theatres shows modest growth with notable brand interest: Bend OR (+100.0% growth, 2.0% brand interest) and Bluefield-Beckley-Oak Hill WV (+100.0% growth, 2.0% brand interest)
Cinemark Theatres achieves significant brand interest gains in Greenwood-Greenville MS (+46.0% brand interest growth, now at 46.0%), Rochester MN-Mason City IA-Austin MN (+10.0% brand interest growth, now at 17.0%), and Odessa-Midland TX (+3.0% brand interest growth, now at 73.0%)
Cinemark Theatres shows accelerating brand interest growth in Bend OR (+100.0% growth, 2.0% brand interest) and Bluefield-Beckley-Oak Hill WV (+100.0% growth, 2.0% brand interest)
Cinemark Theatres demonstrates emerging brand interest strength in Bend OR (+100.0% growth, 2.0% brand interest) and Bluefield-Beckley-Oak Hill WV (+100.0% growth, 2.0% brand interest)
Cinemark Theatres maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-1.2% growth, 79.0% brand interest) and Amarillo TX (-1.2% growth, 84.0% brand interest)
Cinemark Theatres faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-1.2% growth, 79.0% brand interest) and Amarillo TX (-1.2% growth, 84.0% brand interest)
Cinemark Theatres performance in major markets: Chicago IL (-7.1% growth, 13.0% brand interest, 3.6M TVHH), Cleveland-Akron (Canton) OH (-3.9% growth, 49.0% brand interest, 1.6M TVHH), and Detroit MI (-3.7% growth, 26.0% brand interest, 1.9M TVHH)
Cinemark Theatres shows positive brand interest growth in markets representing 21.4% of total TVHH coverage
Cinemark Theatres maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (79.0% brand interest, -1.0% change), Alexandria LA (24.0% brand interest, -4.0% change), and Amarillo TX (84.0% brand interest, -1.0% change)
Cinemark Theatres achieves significant brand interest gains in Bend OR (+2.0% brand interest), Bluefield-Beckley-Oak Hill WV (+1.0% brand interest), and Casper-Riverton WY (+4.0% brand interest)
Competitive Insights
Competitive Insights showcase how Cinemark Theatres performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Cinemark Theatres can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Cinemark Theatres can focus its competitive strategy.
Regal Cinemas demonstrates category leadership at dma level with 26.7% average brand interest growth, showing exceptional performance in Albany GA (+40.0%, 7.0% brand interest), Atlanta GA (+17.9%, 33.0% brand interest), and Bakersfield CA (+17.8%, 53.0% brand interest)
In high-growth dma markets, Regal Cinemas maintains an average brand interest of 11.9% with consistent performance across 60 markets
AMC Theatres shows strong momentum with 5.7% average brand interest growth across key dma markets: Parkersburg WV (+700.0% growth, +7.0% brand interest), Meridian MS (+148.7% growth, +55.0% brand interest), and Hattiesburg-Laurel MS (+104.8% growth, +44.0% brand interest)
AMC Theatres captured additional brand interest in 44 dma markets, averaging +9.9% brand interest growth in key growth dma
Regal Cinemas shows strong momentum with 26.7% average brand interest growth across key dma markets: Medford-Klamath Falls OR (+700.0% growth, +7.0% brand interest), Wausau-Rhinelander WI (+650.0% growth, +13.0% brand interest), and Rapid City SD (+600.0% growth, +6.0% brand interest)
Regal Cinemas captured additional brand interest in 98 dma markets, averaging +3.5% brand interest growth in key growth dma
In direct competition, Regal Cinemas outperforms AMC Theatres with 43.2 percentage point brand interest advantage across 210 shared markets: Albany-Schenectady-Troy NY (gap: 45.0% brand interest, 5.2% growth), Alexandria LA (gap: 2.0% brand interest, 50.4% growth), and Anchorage AK (gap: 48.0% brand interest, 13.7% growth)
In select markets, Cinemark Theatres outperforms AMC Theatres despite weaker overall growth (+1.9% vs +5.7% overall): Anchorage AK (Cinemark Theatres leads: 30.0% share, +11.1% growth vs AMC Theatres: 11.0%, -15.4%) and Baton Rouge LA (Cinemark Theatres: +2.6% growth vs AMC Theatres: -1.7% growth)
In select markets, AMC Theatres outperforms Regal Cinemas despite weaker overall growth (+5.7% vs +26.7% overall): Albany-Schenectady-Troy NY (AMC Theatres: +3.9% growth vs Regal Cinemas: -1.4% growth), Alexandria LA (AMC Theatres: +37.0% growth vs Regal Cinemas: -13.3% growth), and Bend OR (AMC Theatres: +25.0% growth vs Regal Cinemas: -3.1% growth)
In select markets, Cinemark Theatres outperforms Regal Cinemas despite weaker overall growth (+1.9% vs +26.7% overall): Anchorage AK (Cinemark Theatres: +11.1% growth vs Regal Cinemas: -1.7% growth), Bend OR (Cinemark Theatres: +100.0% growth vs Regal Cinemas: -3.1% growth), and Biloxi-Gulfport MS (Cinemark Theatres leads: 87.0% share, +6.1% growth vs Regal Cinemas: 0.0%, -100.0%)
AMC Theatres successfully defends market leadership positions while maintaining brand interest growth in Alexandria LA (maintained 37.0% brand interest, +37.0% growth), Alpena MI (maintained 100.0% brand interest, +100.0% growth), and Elmira NY (maintained 23.0% brand interest, +27.8% growth)
Cinemark Theatres successfully defends market leadership positions while maintaining brand interest growth in Greenwood-Greenville MS (maintained 46.0% brand interest, +100.0% growth), Baton Rouge LA (maintained 39.0% brand interest, +2.6% growth), and Erie PA (maintained 86.0% brand interest, +2.4% growth)
Regal Cinemas successfully defends market leadership positions while maintaining brand interest growth in Atlanta GA (maintained 33.0% brand interest, +17.9% growth), Bakersfield CA (maintained 53.0% brand interest, +17.8% growth), and Duluth MN-Superior WI (maintained 24.0% brand interest, +380.0% growth)
AMC Theatres maintains strong brand interest position in key markets: Harrisburg-Lancaster-Lebanon-York PA (37.0% brand interest, +2.8% growth), Los Angeles CA (51.0% brand interest, +2.0% growth), and Milwaukee WI (73.0% brand interest, +2.8% growth)
Cinemark Theatres maintains strong brand interest position in key markets: Houston TX (47.0% brand interest, +2.2% growth), Pittsburgh PA (48.0% brand interest, +4.3% growth), and West Palm Beach-Ft. Pierce FL (34.0% brand interest, +3.0% growth)
Regal Cinemas maintains strong brand interest position in key markets: Atlanta GA (33.0% brand interest, +17.9% growth), Cincinnati OH (20.0% brand interest, +17.6% growth), and Las Vegas NV (36.0% brand interest, +2.9% growth)