Cinemark Theatres
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Cinemark Theatres, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
5 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
12 DMAs
4 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
15 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
10 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
42 DMAs
15 States
|
|
Monitor & Maintain
|
All other markets
|
126 DMAs
31 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
1 DMA
|
Brand Insights
Brand Insights reveal Cinemark Theatres’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Cinemark Theatres shows stable performance with 0.9% average growth across 51 markets (22.9% avg brand interest), with positive growth in 17 of 51 markets
Cinemark Theatres has 4 markets with high growth (>15%), 6 markets with moderate growth (5-15%), 27 stable markets (0-5%), and 14 declining markets
Notable high-growth markets for Cinemark Theatres include Alaska (+18.8% growth, 19.0% brand interest), Maine (+25.0% growth, 5.0% brand interest), and Tennessee (+25.0% growth, 5.0% brand interest)
Cinemark Theatres maintains strong brand interest positions in key markets: Ohio (44.0% brand interest, -2.0% change), Texas (56.0% brand interest, -4.0% change), and Arkansas (47.0% brand interest, +1.0% change)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Movie Theaters industry.
For Cinemark Theatres, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Cinemark Theatres, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
AMC Theatres leads category performance with 2.4% average brand interest growth, particularly strong in Texas (+17.2%, 34.0% brand interest)
In high-growth markets, AMC Theatres maintains an average brand interest of 34.0% with consistent performance across 1 market
AMC Theatres maintains market dominance with an average 59.6% brand interest across key markets: Texas (34.0% brand interest, +17.2% growth), Alabama (84.0% brand interest, +3.7% growth), and Arkansas (40.0% brand interest, +2.6% growth)
Cinemark Theatres maintains market dominance with an average 55.5% brand interest across key markets: Arkansas (47.0% brand interest, +2.2% growth), Iowa (51.0% brand interest, +2.0% growth), and Kentucky (58.0% brand interest, +3.6% growth)
Investment Recommendations
Strategic recommendations for Cinemark Theatres in the Movie Theaters category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 20.0% | -9.1% | +11.1% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 52.0% | +0.0% | -1.9% |
| Milwaukee WI | 792,176 | 22.0% | +0.0% | -4.4% |
| Wilkes Barre-Scranton PA | 519,543 | 47.0% | +2.2% | -9.6% |
| Lexington KY | 449,592 | 54.0% | +0.0% | -1.8% |
Emerging Market
Smaller markets showing strong growth potential
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Montgomery (Selma) AL | 219,243 | 2.0% | +100.0% | +100.0% |
| Peoria-Bloomington IL | 218,337 | 3.0% | +50.0% | +50.0% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 212,256 | 8.0% | +14.3% | +100.0% |
| La Crosse-Eau Claire WI | 199,505 | 15.0% | +15.4% | +66.7% |
| Rockford IL | 159,667 | 3.0% | +50.0% | +50.0% |
| Anchorage AK | 141,865 | 27.0% | +12.5% | +92.9% |
| Rochester MN-Mason City IA-Austin MN | 133,927 | 25.0% | +25.0% | +66.7% |
| Joplin MO-Pittsburg KS | 133,021 | 3.0% | +50.0% | +50.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Louisville KY | 634,542 | 61.0% | +5.2% | +5.2% |
| New Orleans LA | 604,657 | 6.0% | +20.0% | +20.0% |
| Little Rock-Pine Bluff AR | 507,874 | 60.0% | +5.3% | +1.7% |
| Wichita-Hutchinson KS | 402,706 | 2.0% | +100.0% | +100.0% |
| Madison WI | 400,136 | 4.0% | +33.3% | +300.0% |
| Omaha NE | 397,575 | 6.0% | +20.0% | +20.0% |
| Portland-Auburn ME | 377,634 | 4.0% | +33.3% | +100.0% |
| El Paso TX | 327,122 | 78.0% | +4.0% | +5.4% |
High Growth Priority
Large markets showing strong consistent growth
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,282,025 | 31.0% | -3.1% | +34.8% |
| Seattle-Tacoma WA | 1,862,467 | 16.0% | +6.7% | +23.1% |
| Detroit MI | 1,704,780 | 28.0% | +7.7% | +27.3% |
| Denver CO | 1,577,435 | 23.0% | +4.6% | +27.8% |
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 13.0% | +0.0% | +30.0% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 38.0% | +2.7% | +18.8% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 13.0% | +8.3% | +18.2% |
| Baltimore MD | 1,011,542 | 31.0% | +0.0% | +19.2% |
Maintain & Optimize
Stable markets with consistent performance
42
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,189,842 | 14.0% | +0.0% | -6.7% |
| Dallas-Ft. Worth TX | 2,676,555 | 59.0% | +0.0% | +1.7% |
| Houston TX | 2,346,370 | 48.0% | +4.4% | +2.1% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 14.0% | -6.7% | +0.0% |
| Pittsburgh PA | 1,033,947 | 48.0% | +2.1% | +6.7% |
| Salt Lake City UT | 1,010,346 | 81.0% | +1.3% | +1.3% |
| Hartford & New Haven CT | 892,461 | 38.0% | +5.6% | +2.7% |
| Austin TX | 861,098 | 63.0% | +3.3% | +1.6% |
Monitor & Maintain
All other markets
126
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 6.0% | +0.0% | +20.0% |
| Philadelphia PA | 2,735,885 | 9.0% | +0.0% | +0.0% |
| Atlanta GA | 2,358,268 | 2.0% | +0.0% | -33.3% |
| Washington DC (Hagerstown MD) | 2,303,268 | 7.0% | +0.0% | -12.5% |
| Boston MA-Manchester NH | 2,284,647 | 6.0% | +0.0% | +20.0% |
| Phoenix AZ | 1,882,206 | 10.0% | +0.0% | +25.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 7.0% | -12.5% | +0.0% |
| Minneapolis-St. Paul MN | 1,618,742 | 3.0% | +0.0% | +50.0% |
Turnaround Priority
Markets requiring immediate attention and improvement
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Antonio TX | 932,395 | 38.0% | -2.6% | -9.5% |
Brand Insights
Brand Insights for Cinemark Theatres in the Movie Theaters category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Cinemark Theatres shows stable performance with 2.0% average growth across 182 markets (30.6% avg brand interest), with positive growth in 69 of 182 markets
Top performing markets for Cinemark Theatres demonstrate exceptional results in Alexandria LA (+50.0% growth, 27.0% brand interest, +9.0% brand interest change), Wheeling WV-Steubenville OH (+46.7% growth, 44.0% brand interest, +14.0% brand interest change), and Rochester MN-Mason City IA-Austin MN (+25.0% growth, 25.0% brand interest, +5.0% brand interest change)
Cinemark Theatres has 23 markets with high growth (>15%), 20 markets with moderate growth (5-15%), 90 stable markets (0-5%), and 49 declining markets
Notable high-growth markets for Cinemark Theatres include Alexandria LA (+50.0% growth, 27.0% brand interest), Burlington VT-Plattsburgh NY (+66.7% growth, 5.0% brand interest), and Columbus GA (+100.0% growth, 2.0% brand interest)
Cinemark Theatres maintains strong brand interest positions in key markets: Biloxi-Gulfport MS (84.0% brand interest, -1.0% change), Cheyenne WY-Scottsbluff NE (41.0% brand interest, -59.0% change), and Clarksburg-Weston WV (71.0% brand interest, -1.0% change)
Cinemark Theatres shows positive brand interest momentum in 69 markets, notably in Alexandria LA (+9.0% brand interest), Burlington VT-Plattsburgh NY (+2.0% brand interest), Columbus GA (+1.0% brand interest)
Cinemark Theatres demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alexandria LA (+50.0% growth, +9.0% gain, 27.0% current brand interest), Rochester MN-Mason City IA-Austin MN (+25.0% growth, +5.0% gain, 25.0% current brand interest), and Wheeling WV-Steubenville OH (+46.7% growth, +14.0% gain, 44.0% current brand interest)
Cinemark Theatres successfully defends strong market positions while maintaining brand interest growth in Alexandria LA (maintained 27.0% brand interest, +50.0% growth), Wheeling WV-Steubenville OH (maintained 44.0% brand interest, +46.7% growth), and Amarillo TX (maintained 88.0% brand interest, +3.5% growth)
In small markets, Cinemark Theatres shows steady growth with moderate brand interest: Biloxi-Gulfport MS (-1.2% decline, 84.0% brand interest) and Binghamton NY (-100.0% decline, 0.0% brand interest)
Cinemark Theatres maintains dominant market position with >35% brand interest in key markets: Biloxi-Gulfport MS (84.0% brand interest, -1.2% change) and Cheyenne WY-Scottsbluff NE (41.0% brand interest, -59.0% change)
Cinemark Theatres achieves significant brand interest gains in Alexandria LA (+9.0% brand interest growth, now at 27.0%) and Rochester MN-Mason City IA-Austin MN (+5.0% brand interest growth, now at 25.0%)
Cinemark Theatres shows accelerating brand interest growth in Alexandria LA (+50.0% growth, 27.0% brand interest) and Burlington VT-Plattsburgh NY (+66.7% growth, 5.0% brand interest)
Cinemark Theatres demonstrates emerging brand interest strength in Burlington VT-Plattsburgh NY (+66.7% growth, 5.0% brand interest) and Columbus GA (+100.0% growth, 2.0% brand interest)
Cinemark Theatres maintains stable brand interest performance in mature markets: Biloxi-Gulfport MS (-1.2% decline, 84.0% brand interest) and Clarksburg-Weston WV (-1.4% decline, 71.0% brand interest)
Cinemark Theatres faces growth challenges in historically strong markets: Biloxi-Gulfport MS (-1.2% decline, 84.0% brand interest) and Charleston SC (-6.7% decline, 28.0% brand interest)
Cinemark Theatres performance in major markets: Indianapolis IN (-16.7% decline, 5.0% brand interest, 1.2M TVHH), Kansas City MO (-11.8% decline, 15.0% brand interest, 1.0M TVHH), and Los Angeles CA (-9.1% decline, 20.0% brand interest, 5.8M TVHH)
Competitive Insights
Competitive Insights showcase how Cinemark Theatres performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Cinemark Theatres can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Cinemark Theatres can focus its competitive strategy.
AMC Theatres leads category performance with 2.8% average brand interest growth, particularly strong in Bowling Green KY (+33.3%, 8.0% brand interest), Charleston-Huntington WV (+30.0%, 13.0% brand interest), and Chico-Redding CA (+33.3%, 4.0% brand interest)
In high-growth markets, AMC Theatres maintains an average brand interest of 34.2% with consistent performance across 20 markets
AMC Theatres maintains market dominance with an average 62.9% brand interest across key markets: Duluth MN-Superior WI (100.0% brand interest, +25.0% growth), Flint-Saginaw-Bay City MI (57.0% brand interest, +16.3% growth), and Jonesboro AR (100.0% brand interest, +75.4% growth)
Cinemark Theatres maintains market dominance with an average 66.6% brand interest across key markets: Wheeling WV-Steubenville OH (44.0% brand interest, +46.7% growth), Amarillo TX (88.0% brand interest, +3.5% growth), and Austin TX (63.0% brand interest, +3.3% growth)
Regal Cinemas maintains market dominance with an average 64.0% brand interest across key markets: Albuquerque-Santa Fe NM (46.0% brand interest, +2.2% growth), Alexandria LA (54.0% brand interest, +1.9% growth), and Bakersfield CA (45.0% brand interest, +2.3% growth)
AMC Theatres dominates in 95 of 173 key battleground markets against Cinemark Theatres, notably in Alexandria LA (19.0% vs 27.0% brand interest), Bakersfield CA (47.0% vs 8.0% brand interest), and Butte-Bozeman MT (11.0% vs 13.0% brand interest)
AMC Theatres dominates in 132 of 187 key battleground markets against Regal Cinemas, notably in Albany GA (95.0% vs 5.0% brand interest), Albuquerque-Santa Fe NM (29.0% vs 46.0% brand interest), and Alexandria LA (19.0% vs 54.0% brand interest)
Cinemark Theatres dominates in 116 of 168 key battleground markets against Regal Cinemas, notably in Biloxi-Gulfport MS (84.0% vs 3.0% brand interest), Binghamton NY (0.0% vs 47.0% brand interest), and Buffalo NY (1.0% vs 59.0% brand interest)
AMC Theatres successfully defends market leadership positions while maintaining brand interest growth in Duluth MN-Superior WI (maintained 100.0% brand interest, +25.0% growth), Flint-Saginaw-Bay City MI (maintained 57.0% brand interest, +16.3% growth), and Jonesboro AR (maintained 100.0% brand interest, +75.4% growth)
Cinemark Theatres successfully defends market leadership positions while maintaining brand interest growth in Alexandria LA (maintained 27.0% brand interest, +50.0% growth), Wheeling WV-Steubenville OH (maintained 44.0% brand interest, +46.7% growth), and Amarillo TX (maintained 88.0% brand interest, +3.5% growth)
Regal Cinemas successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 46.0% brand interest, +2.2% growth), Alexandria LA (maintained 54.0% brand interest, +1.9% growth), and Bakersfield CA (maintained 45.0% brand interest, +2.3% growth)
Cinemark Theatres emerges as competitive challenger to AMC Theatres with superior brand interest growth rates in Burlington VT-Plattsburgh NY (+66.7% vs +8.3% growth), Columbus GA (+100.0% vs -1.0% growth), and Gainesville FL (+50.0% vs +10.0% growth)
Regal Cinemas emerges as competitive challenger to AMC Theatres with superior brand interest growth rates in Twin Falls ID (-2.9% vs -35.4% growth), Albany GA (+25.0% vs -1.0% growth), and Billings, MT (+66.7% vs -2.1% growth)
AMC Theatres emerges as competitive challenger to Cinemark Theatres with superior brand interest growth rates in Charleston-Huntington WV (+30.0% vs +1.7% growth), Chico-Redding CA (+33.3% vs +0.0% growth), and Des Moines-Ames IA (+25.0% vs -3.8% growth)
Regal Cinemas emerges as competitive challenger to Cinemark Theatres with superior brand interest growth rates in Lake Charles LA (+33.3% vs -1.1% growth), San Angelo TX (+33.3% vs -3.5% growth), and Sioux Falls(Mitchell) SD (+50.0% vs -2.4% growth)
AMC Theatres emerges as competitive challenger to Regal Cinemas with superior brand interest growth rates in Bowling Green KY (+33.3% vs -2.2% growth), Charleston-Huntington WV (+30.0% vs -12.9% growth), and Palm Springs CA (+37.5% vs +5.9% growth)