Cinemark Theatres
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Cinemark Theatres, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
65 DMAs
23 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
28 DMAs
10 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
61 DMAs
4 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
57 DMAs
13 States
|
Brand Insights
Brand Insights reveal Cinemark Theatres’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Cinemark Theatres shows challenging performance with -0.5% average growth across 51 markets (22.5% avg brand interest), with positive growth in 18 of 51 markets
Top performing markets for Cinemark Theatres demonstrate exceptional results in South Carolina (+17.6% growth, 20.0% brand interest, +3.0% change) and Alaska (+15.0% growth, 23.0% brand interest, +3.0% change)
Cinemark Theatres has 4 markets with high growth (>15%), 6 markets with moderate growth (5-15%), 24 stable markets (0-5%), and 17 declining markets
Notable high-growth markets for Cinemark Theatres include Alaska (+15.0% growth, 23.0% brand interest), Georgia (+50.0% growth, 3.0% brand interest), and Indiana (+22.2% growth, 11.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Movie Theaters industry.
For Cinemark Theatres, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Cinemark Theatres, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
AMC Theatres demonstrates category leadership at state level with 2.8% average brand interest growth, showing exceptional performance in Hawaii (+42.9%, 10.0% brand interest), Oregon (+16.7%, 14.0% brand interest), and Utah (+16.7%, 14.0% brand interest)
In high-growth state markets, AMC Theatres maintains an average brand interest of 12.7% with consistent performance across 3 markets
In direct competition, AMC Theatres outperforms Regal Cinemas with 39.0 percentage point brand interest advantage across 51 shared markets: Indiana (gap: 47.0% brand interest, 3.1% growth), Iowa (gap: 41.0% brand interest, 37.6% growth), and Kansas (gap: 47.0% brand interest, 8.5% growth)
In select markets, Cinemark Theatres outperforms AMC Theatres despite weaker overall growth (-0.5% vs +2.8% overall): Indiana (Cinemark Theatres: +22.2% growth vs AMC Theatres: -1.4% growth), Iowa (Cinemark Theatres leads: 51.0% share, +2.0% growth vs AMC Theatres: 45.0%, -4.3%), and Kansas (Cinemark Theatres: +7.1% growth vs AMC Theatres: -2.9% growth)
Investment Recommendations
Strategic recommendations for Cinemark Theatres in the Movie Theaters category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
65
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 19.0% | +5.6% | +0.0% |
| Philadelphia PA | 2,642,616 | 8.0% | -11.1% | +14.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 28.0% | -9.7% | +40.0% |
| Seattle-Tacoma WA | 1,798,974 | 15.0% | -6.3% | +36.4% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 8.0% | +0.0% | +33.3% |
| Detroit MI | 1,646,663 | 27.0% | +3.9% | +58.8% |
| Minneapolis-St. Paul MN | 1,563,558 | 3.0% | +0.0% | +50.0% |
| Denver CO | 1,523,659 | 21.0% | -4.6% | +23.5% |
High Growth Priority
Large markets showing strong consistent growth
28
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,206,762 | 7.0% | +16.7% | +40.0% |
| Phoenix AZ | 1,818,040 | 11.0% | +10.0% | +22.2% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 42.0% | +10.5% | +40.0% |
| Portland OR | 1,086,232 | 17.0% | +6.3% | +112.5% |
| Indianapolis IN | 1,026,188 | 6.0% | +20.0% | +20.0% |
| Columbus OH | 865,632 | 28.0% | +7.7% | +21.7% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 16.0% | +33.3% | +6.7% |
| New Orleans LA | 584,044 | 8.0% | +33.3% | +33.3% |
Maintain & Optimize
Stable markets with consistent performance
61
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 58.0% | +0.0% | +1.8% |
| Atlanta GA | 2,277,873 | 2.0% | +0.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 7.0% | +0.0% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 13.0% | +0.0% | +0.0% |
| San Antonio TX | 900,609 | 37.0% | +2.8% | +0.0% |
| Birmingham AL | 651,287 | 4.0% | +0.0% | +0.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 2.0% | +0.0% | +0.0% |
| Albany-Schenectady-Troy NY | 491,946 | 1.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
57
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 5.0% | +0.0% | -16.7% |
| Chicago IL | 3,081,097 | 14.0% | +0.0% | -6.7% |
| Houston TX | 2,266,381 | 48.0% | -2.0% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 13.0% | -7.1% | +0.0% |
| Baltimore MD | 977,058 | 27.0% | -6.9% | +0.0% |
| Salt Lake City UT | 975,902 | 80.0% | -3.6% | +1.3% |
| Austin TX | 831,742 | 61.0% | -3.2% | -4.7% |
| Milwaukee WI | 765,170 | 15.0% | -28.6% | -25.0% |
Brand Insights
Brand Insights for Cinemark Theatres in the Movie Theaters category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Cinemark Theatres shows challenging performance with -2.1% average growth across 210 markets (25.6% avg brand interest), with positive growth in 61 of 210 markets
Top performing markets for Cinemark Theatres demonstrate exceptional results in Casper-Riverton WY (+100.0% growth, 49.0% brand interest, +49.0% change), Tyler-Longview(Lufkin & Nacogdoches) TX (+19.1% growth, 25.0% brand interest, +4.0% change), and Anchorage AK (+17.9% growth, 33.0% brand interest, +5.0% change)
Cinemark Theatres has 22 markets with high growth (>15%), 19 markets with moderate growth (5-15%), 103 stable markets (0-5%), and 66 declining markets
Notable high-growth markets for Cinemark Theatres include Anchorage AK (+17.9% growth, 33.0% brand interest), Augusta GA (+50.0% growth, 3.0% brand interest), and Boston MA-Manchester NH (+16.7% growth, 7.0% brand interest)
Cinemark Theatres demonstrates strong market momentum with combined growth and brand interest gains in key markets: Anchorage AK (+17.9% growth, +5.0% gain, 33.0% current brand interest), Casper-Riverton WY (+100.0% growth, +49.0% gain, 49.0% current brand interest), and Tyler-Longview(Lufkin & Nacogdoches) TX (+19.1% growth, +4.0% gain, 25.0% current brand interest)
Cinemark Theatres successfully defends strong market positions while maintaining brand interest growth in Anchorage AK (maintained 33.0% brand interest, +17.9% growth), Casper-Riverton WY (maintained 49.0% brand interest, +100.0% growth), and Tyler-Longview(Lufkin & Nacogdoches) TX (maintained 25.0% brand interest, +19.1% growth)
In large markets, Cinemark Theatres shows steady growth with notable brand interest: Baltimore MD (-6.9% growth, 27.0% brand interest) and Charlotte NC (-9.1% growth, 10.0% brand interest)
In medium markets, Cinemark Theatres shows steady growth with notable brand interest: Austin TX (-3.2% growth, 61.0% brand interest) and Greensboro-High Point-Winston Salem NC (-7.1% growth, 13.0% brand interest)
In small markets, Cinemark Theatres shows slight decline with notable brand interest: Alexandria LA (-21.2% growth, 26.0% brand interest) and Amarillo TX (-4.7% growth, 82.0% brand interest)
Cinemark Theatres achieves significant brand interest gains in Anchorage AK (+5.0% brand interest growth, now at 33.0%) and Butte-Bozeman MT (+5.0% brand interest growth, now at 15.0%)
Cinemark Theatres shows accelerating brand interest growth in Anchorage AK (+17.9% growth, 33.0% brand interest) and Augusta GA (+50.0% growth, 3.0% brand interest)
Cinemark Theatres demonstrates emerging brand interest strength in Augusta GA (+50.0% growth, 3.0% brand interest) and Boston MA-Manchester NH (+16.7% growth, 7.0% brand interest)
Cinemark Theatres maintains stable brand interest performance in mature markets: Amarillo TX (-4.7% growth, 82.0% brand interest) and Austin TX (-3.2% growth, 61.0% brand interest)
Cinemark Theatres faces growth challenges in historically strong markets: Alexandria LA (-21.2% growth, 26.0% brand interest) and Amarillo TX (-4.7% growth, 82.0% brand interest)
Cinemark Theatres performance in major markets: Baltimore MD (-6.9% growth, 27.0% brand interest, 1.1M TVHH), Charlotte NC (-9.1% growth, 10.0% brand interest, 1.3M TVHH), and Denver CO (-4.5% growth, 21.0% brand interest, 1.8M TVHH)
Cinemark Theatres shows positive brand interest growth in markets representing 31.1% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Cinemark Theatres performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Cinemark Theatres can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Cinemark Theatres can focus its competitive strategy.
AMC Theatres demonstrates category leadership at dma level with 2.4% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+16.0%, 29.0% brand interest), Alexandria LA (+27.6%, 37.0% brand interest), and Amarillo TX (+55.6%, 14.0% brand interest)
In high-growth dma markets, AMC Theatres maintains an average brand interest of 43.9% with consistent performance across 33 markets
In direct competition, AMC Theatres outperforms Cinemark Theatres with 50.5 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 72.0% brand interest, 11.1% growth), Binghamton NY (gap: 50.0% brand interest, 2.0% growth), and Bowling Green KY (gap: 6.0% brand interest, 25.0% growth)
In select markets, Cinemark Theatres outperforms AMC Theatres despite weaker overall growth (-2.1% vs +2.4% overall): Abilene-Sweetwater TX (Cinemark Theatres leads: 80.0% share, +0.0% growth vs AMC Theatres: 8.0%, -11.1%), Binghamton NY (Cinemark Theatres: +0.0% growth vs AMC Theatres: -2.0% growth), and Bowling Green KY (Cinemark Theatres: +0.0% growth vs AMC Theatres: -25.0% growth)
In select markets, Regal Cinemas outperforms AMC Theatres despite weaker overall growth (-2.8% vs +2.4% overall): Abilene-Sweetwater TX (Regal Cinemas leads: 12.0% share, +9.1% growth vs AMC Theatres: 8.0%, -11.1%), Binghamton NY (Regal Cinemas: +2.0% growth vs AMC Theatres: -2.0% growth), and Bowling Green KY (Regal Cinemas leads: 94.0% share, +2.2% growth vs AMC Theatres: 6.0%, -25.0%)
In select markets, Regal Cinemas outperforms Cinemark Theatres despite weaker overall growth (-2.8% vs -2.1% overall): Alexandria LA (Regal Cinemas leads: 37.0% share, -2.6% growth vs Cinemark Theatres: 26.0%, -21.2%), Austin TX (Regal Cinemas: +7.1% growth vs Cinemark Theatres: -3.2% growth), and Baltimore MD (Regal Cinemas: +0.0% growth vs Cinemark Theatres: -6.9% growth)
Cinemark Theatres demonstrates relative improvement against Regal Cinemas in select markets despite weaker overall momentum (-2.1% vs -2.8%): Albany GA (Cinemark Theatres: +0.0% growth vs Regal Cinemas: -100.0% growth), Albany-Schenectady-Troy NY (Cinemark Theatres: +0.0% growth vs Regal Cinemas: -5.4% growth), and Albuquerque-Santa Fe NM (Cinemark Theatres: +0.0% growth vs Regal Cinemas: -2.1% growth)
AMC Theatres successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 29.0% brand interest, +16.0% growth), Alexandria LA (maintained 37.0% brand interest, +27.6% growth), and Bangor ME (maintained 63.0% brand interest, +28.6% growth)
Cinemark Theatres successfully defends market leadership positions while maintaining brand interest growth in Anchorage AK (maintained 33.0% brand interest, +17.9% growth), Casper-Riverton WY (maintained 49.0% brand interest, +100.0% growth), and Abilene-Sweetwater TX (maintained 80.0% brand interest, +0.0% growth)
Regal Cinemas successfully defends market leadership positions while maintaining brand interest growth in Hattiesburg-Laurel MS (maintained 47.0% brand interest, +100.0% growth), La Crosse-Eau Claire WI (maintained 28.0% brand interest, +100.0% growth), and St. Joseph MO (maintained 69.0% brand interest, +21.1% growth)
AMC Theatres maintains strong brand interest position in key markets: Atlanta GA (69.0% brand interest, +3.0% growth), Austin TX (24.0% brand interest, +4.3% growth), and Baltimore MD (57.0% brand interest, +3.6% growth)
Cinemark Theatres maintains strong brand interest position in key markets: Cincinnati OH (42.0% brand interest, +2.4% growth), Detroit MI (27.0% brand interest, +3.9% growth), and San Antonio TX (37.0% brand interest, +2.8% growth)
Regal Cinemas maintains strong brand interest position in key markets: Las Vegas NV (34.0% brand interest, +6.2% growth) and Seattle-Tacoma WA (40.0% brand interest, +5.3% growth)
AMC Theatres maintains validated market dominance (>35% brand interest) across 101 key markets where it leads all competitors: Casper-Riverton WY (51.0% brand interest, validated dominance), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (77.0% brand interest, validated dominance), and Columbus OH (66.0% brand interest, validated dominance)
Cinemark Theatres maintains validated market dominance (>35% brand interest) across 55 key markets where it leads all competitors: Amarillo TX (82.0% brand interest, validated dominance), Austin TX (61.0% brand interest, validated dominance), and Charleston-Huntington WV (57.0% brand interest, validated dominance)
Regal Cinemas maintains validated market dominance (>35% brand interest) across 43 key markets where it leads all competitors: Albany-Schenectady-Troy NY (70.0% brand interest, validated dominance), Albuquerque-Santa Fe NM (47.0% brand interest, validated dominance), and Anchorage AK (54.0% brand interest, validated dominance)