AMC Theatres
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Investment Recommendations
Targeted investment recommendations for AMC Theatres, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
39 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
11 DMAs
1 State
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
7 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
3 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
53 DMAs
26 States
|
|
Monitor & Maintain
|
All other markets
|
92 DMAs
23 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
6 DMAs
|
Brand Insights
Brand Insights reveal AMC Theatres’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
AMC Theatres shows stable performance with 2.4% average growth across 51 markets (49.5% avg brand interest), with positive growth in 32 of 51 markets
Top performing markets for AMC Theatres demonstrate exceptional results in Texas (+17.2% growth, 34.0% brand interest, +5.0% brand interest change), Vermont (+14.7% growth, 39.0% brand interest, +5.0% brand interest change), and Nevada (+10.3% growth, 43.0% brand interest, +4.0% brand interest change)
AMC Theatres has 1 market with high growth (>15%), 11 markets with moderate growth (5-15%), 29 stable markets (0-5%), and 10 declining markets
Notable high-growth markets for AMC Theatres include Texas (+17.2% growth, 34.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Movie Theaters industry.
For AMC Theatres, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For AMC Theatres, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
AMC Theatres leads category performance with 2.4% average brand interest growth, particularly strong in Texas (+17.2%, 34.0% brand interest)
In high-growth markets, AMC Theatres maintains an average brand interest of 34.0% with consistent performance across 1 market
AMC Theatres maintains market dominance with an average 59.6% brand interest across key markets: Texas (34.0% brand interest, +17.2% growth), Alabama (84.0% brand interest, +3.7% growth), and Arkansas (40.0% brand interest, +2.6% growth)
Cinemark Theatres maintains market dominance with an average 55.5% brand interest across key markets: Arkansas (47.0% brand interest, +2.2% growth), Iowa (51.0% brand interest, +2.0% growth), and Kentucky (58.0% brand interest, +3.6% growth)
Investment Recommendations
Strategic recommendations for AMC Theatres in the Movie Theaters category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
39
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 69.0% | +7.8% | -2.8% |
| Los Angeles CA | 5,137,519 | 51.0% | +4.1% | -5.6% |
| Philadelphia PA | 2,735,885 | 52.0% | +2.0% | -3.7% |
| Dallas-Ft. Worth TX | 2,676,555 | 38.0% | +0.0% | -5.0% |
| Atlanta GA | 2,358,268 | 67.0% | +1.5% | -1.5% |
| Houston TX | 2,346,370 | 37.0% | +5.7% | -7.5% |
| Washington DC (Hagerstown MD) | 2,303,268 | 56.0% | -1.8% | -3.5% |
| Phoenix AZ | 1,882,206 | 83.0% | +0.0% | -4.6% |
Emerging Market
Smaller markets showing strong growth potential
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Monroe LA-El Dorado AR | 153,067 | 12.0% | +50.0% | +33.3% |
| Odessa-Midland TX | 140,976 | 19.0% | +35.7% | +26.7% |
| Rochester MN-Mason City IA-Austin MN | 133,927 | 75.0% | +17.2% | +13.6% |
| Panama City FL | 132,616 | 33.0% | +10.0% | +3.1% |
| Clarksburg-Weston WV | 87,824 | 18.0% | +12.5% | +12.5% |
| Watertown NY | 82,069 | 11.0% | +57.1% | +37.5% |
| Meridian MS | 57,218 | 53.0% | +10.4% | +3.9% |
| Parkersburg WV | 55,686 | 6.0% | +20.0% | +50.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 651,174 | 51.0% | +4.1% | +2.0% |
| Buffalo NY | 556,257 | 40.0% | +14.3% | +2.6% |
| Spokane WA | 424,081 | 44.0% | +4.8% | +2.3% |
| Waco-Temple-Bryan TX | 358,706 | 12.0% | +9.1% | +9.1% |
| Colorado Springs-Pueblo CO | 339,442 | 22.0% | +4.8% | +29.4% |
| Youngstown OH | 228,994 | 10.0% | +11.1% | +42.9% |
| Eugene OR | 220,739 | 23.0% | +9.5% | +9.5% |
High Growth Priority
Large markets showing strong consistent growth
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 55.0% | +12.2% | +0.0% |
| San Antonio TX | 932,395 | 23.0% | +9.5% | -4.2% |
| Austin TX | 861,098 | 24.0% | +9.1% | -4.0% |
Maintain & Optimize
Stable markets with consistent performance
53
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,189,842 | 76.0% | +1.3% | +0.0% |
| Boston MA-Manchester NH | 2,284,647 | 76.0% | +2.7% | +1.3% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 16.0% | +6.7% | +0.0% |
| Kansas City MO | 897,204 | 79.0% | +4.0% | +0.0% |
| Birmingham AL | 674,274 | 80.0% | +3.9% | +0.0% |
| Wilkes Barre-Scranton PA | 519,543 | 31.0% | +0.0% | +3.3% |
| Little Rock-Pine Bluff AR | 507,874 | 24.0% | +0.0% | +0.0% |
| Green Bay-Appleton WI | 414,647 | 82.0% | +5.1% | -4.7% |
Monitor & Maintain
All other markets
92
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Salt Lake City UT | 1,010,346 | 13.0% | +0.0% | -7.1% |
| Fresno-Visalia CA | 558,026 | 7.0% | +0.0% | -12.5% |
| Richmond-Petersburg VA | 535,207 | 19.0% | -5.0% | -9.5% |
| Lexington KY | 449,592 | 8.0% | +14.3% | -20.0% |
| Dayton OH | 432,802 | 17.0% | +0.0% | -19.1% |
| Tucson (Sierra Vista) AZ | 431,693 | 40.0% | +2.6% | -11.1% |
| Honolulu HI | 426,184 | 8.0% | -11.1% | -11.1% |
| Des Moines-Ames IA | 415,633 | 20.0% | +25.0% | -37.5% |
Turnaround Priority
Markets requiring immediate attention and improvement
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,282,025 | 50.0% | +2.0% | -12.3% |
| Detroit MI | 1,704,780 | 67.0% | +0.0% | -9.5% |
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 47.0% | +4.4% | -14.6% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 16.0% | +6.7% | -15.8% |
| Baltimore MD | 1,011,542 | 53.0% | +1.9% | -11.7% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 18.0% | +0.0% | -14.3% |
Brand Insights
Brand Insights for AMC Theatres in the Movie Theaters category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
AMC Theatres shows stable performance with 2.8% average growth across 205 markets (45.3% avg brand interest), with positive growth in 110 of 205 markets
Top performing markets for AMC Theatres demonstrate exceptional results in Jonesboro AR (+75.4% growth, 100.0% brand interest, +43.0% brand interest change), Marquette MI (+51.5% growth, 100.0% brand interest, +34.0% brand interest change), and Utica NY (+35.6% growth, 61.0% brand interest, +16.0% brand interest change)
AMC Theatres has 20 markets with high growth (>15%), 47 markets with moderate growth (5-15%), 85 stable markets (0-5%), and 53 declining markets
Notable high-growth markets for AMC Theatres include Bowling Green KY (+33.3% growth, 8.0% brand interest), Charleston-Huntington WV (+30.0% growth, 13.0% brand interest), and Chico-Redding CA (+33.3% growth, 4.0% brand interest)
AMC Theatres maintains strong brand interest positions in key markets: Albany GA (95.0% brand interest, -1.0% change), Bakersfield CA (47.0% brand interest, -1.0% change), and Bangor ME (46.0% brand interest, -2.0% change)
AMC Theatres shows positive brand interest momentum in 110 markets, notably in Bowling Green KY (+2.0% brand interest), Charleston-Huntington WV (+3.0% brand interest), Chico-Redding CA (+1.0% brand interest)
AMC Theatres demonstrates strong market momentum with combined growth and brand interest gains in key markets: Duluth MN-Superior WI (+25.0% growth, +20.0% gain, 100.0% current brand interest), Flint-Saginaw-Bay City MI (+16.3% growth, +8.0% gain, 57.0% current brand interest), and Jonesboro AR (+75.4% growth, +43.0% gain, 100.0% current brand interest)
AMC Theatres successfully defends strong market positions while maintaining brand interest growth in Duluth MN-Superior WI (maintained 100.0% brand interest, +25.0% growth), Flint-Saginaw-Bay City MI (maintained 57.0% brand interest, +16.3% growth), and Jonesboro AR (maintained 100.0% brand interest, +75.4% growth)
In large markets, AMC Theatres shows steady growth with high brand interest: Hartford & New Haven CT (-1.9% decline, 51.0% brand interest) and Washington DC (Hagerstown MD) (-1.8% decline, 56.0% brand interest)
In medium markets, AMC Theatres shows steady growth with moderate brand interest: Albuquerque-Santa Fe NM (-3.3% decline, 29.0% brand interest) and Ft. Myers-Naples FL (-18.8% decline, 26.0% brand interest)
In small markets, AMC Theatres shows steady growth with moderate brand interest: Albany GA (-1.0% decline, 95.0% brand interest) and Alexandria LA (-34.5% decline, 19.0% brand interest)
AMC Theatres maintains dominant market position with >35% brand interest in key markets: Albany GA (95.0% brand interest, -1.0% change) and Bakersfield CA (47.0% brand interest, -2.1% change)
AMC Theatres achieves significant brand interest gains in Duluth MN-Superior WI (+20.0% brand interest growth, now at 100.0%) and Flint-Saginaw-Bay City MI (+8.0% brand interest growth, now at 57.0%)
AMC Theatres shows accelerating brand interest growth in Bowling Green KY (+33.3% growth, 8.0% brand interest) and Charleston-Huntington WV (+30.0% growth, 13.0% brand interest)
AMC Theatres demonstrates emerging brand interest strength in Bowling Green KY (+33.3% growth, 8.0% brand interest) and Charleston-Huntington WV (+30.0% growth, 13.0% brand interest)
AMC Theatres maintains stable brand interest performance in mature markets: Albany GA (-1.0% decline, 95.0% brand interest) and Albuquerque-Santa Fe NM (-3.3% decline, 29.0% brand interest)
Competitive Insights
Competitive Insights showcase how AMC Theatres performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where AMC Theatres can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where AMC Theatres can focus its competitive strategy.
AMC Theatres leads category performance with 2.8% average brand interest growth, particularly strong in Bowling Green KY (+33.3%, 8.0% brand interest), Charleston-Huntington WV (+30.0%, 13.0% brand interest), and Chico-Redding CA (+33.3%, 4.0% brand interest)
In high-growth markets, AMC Theatres maintains an average brand interest of 34.2% with consistent performance across 20 markets
AMC Theatres maintains market dominance with an average 62.9% brand interest across key markets: Duluth MN-Superior WI (100.0% brand interest, +25.0% growth), Flint-Saginaw-Bay City MI (57.0% brand interest, +16.3% growth), and Jonesboro AR (100.0% brand interest, +75.4% growth)
Cinemark Theatres maintains market dominance with an average 66.6% brand interest across key markets: Wheeling WV-Steubenville OH (44.0% brand interest, +46.7% growth), Amarillo TX (88.0% brand interest, +3.5% growth), and Austin TX (63.0% brand interest, +3.3% growth)
Regal Cinemas maintains market dominance with an average 64.0% brand interest across key markets: Albuquerque-Santa Fe NM (46.0% brand interest, +2.2% growth), Alexandria LA (54.0% brand interest, +1.9% growth), and Bakersfield CA (45.0% brand interest, +2.3% growth)
AMC Theatres dominates in 95 of 173 key battleground markets against Cinemark Theatres, notably in Alexandria LA (19.0% vs 27.0% brand interest), Bakersfield CA (47.0% vs 8.0% brand interest), and Butte-Bozeman MT (11.0% vs 13.0% brand interest)
AMC Theatres dominates in 132 of 187 key battleground markets against Regal Cinemas, notably in Albany GA (95.0% vs 5.0% brand interest), Albuquerque-Santa Fe NM (29.0% vs 46.0% brand interest), and Alexandria LA (19.0% vs 54.0% brand interest)
Cinemark Theatres dominates in 116 of 168 key battleground markets against Regal Cinemas, notably in Biloxi-Gulfport MS (84.0% vs 3.0% brand interest), Binghamton NY (0.0% vs 47.0% brand interest), and Buffalo NY (1.0% vs 59.0% brand interest)
AMC Theatres successfully defends market leadership positions while maintaining brand interest growth in Duluth MN-Superior WI (maintained 100.0% brand interest, +25.0% growth), Flint-Saginaw-Bay City MI (maintained 57.0% brand interest, +16.3% growth), and Jonesboro AR (maintained 100.0% brand interest, +75.4% growth)
Cinemark Theatres successfully defends market leadership positions while maintaining brand interest growth in Alexandria LA (maintained 27.0% brand interest, +50.0% growth), Wheeling WV-Steubenville OH (maintained 44.0% brand interest, +46.7% growth), and Amarillo TX (maintained 88.0% brand interest, +3.5% growth)
Regal Cinemas successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 46.0% brand interest, +2.2% growth), Alexandria LA (maintained 54.0% brand interest, +1.9% growth), and Bakersfield CA (maintained 45.0% brand interest, +2.3% growth)
Cinemark Theatres emerges as competitive challenger to AMC Theatres with superior brand interest growth rates in Burlington VT-Plattsburgh NY (+66.7% vs +8.3% growth), Columbus GA (+100.0% vs -1.0% growth), and Gainesville FL (+50.0% vs +10.0% growth)
Regal Cinemas emerges as competitive challenger to AMC Theatres with superior brand interest growth rates in Twin Falls ID (-2.9% vs -35.4% growth), Albany GA (+25.0% vs -1.0% growth), and Billings, MT (+66.7% vs -2.1% growth)
AMC Theatres emerges as competitive challenger to Cinemark Theatres with superior brand interest growth rates in Charleston-Huntington WV (+30.0% vs +1.7% growth), Chico-Redding CA (+33.3% vs +0.0% growth), and Des Moines-Ames IA (+25.0% vs -3.8% growth)
Regal Cinemas emerges as competitive challenger to Cinemark Theatres with superior brand interest growth rates in Lake Charles LA (+33.3% vs -1.1% growth), San Angelo TX (+33.3% vs -3.5% growth), and Sioux Falls(Mitchell) SD (+50.0% vs -2.4% growth)
AMC Theatres emerges as competitive challenger to Regal Cinemas with superior brand interest growth rates in Bowling Green KY (+33.3% vs -2.2% growth), Charleston-Huntington WV (+30.0% vs -12.9% growth), and Palm Springs CA (+37.5% vs +5.9% growth)