Category | Description | Markets |
---|---|---|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
23 DMAs
|
Emerging Market
|
Smaller markets showing strong growth potential
|
7 DMAs
1 State
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
5 DMAs
|
High Growth Priority
|
Large markets showing strong consistent growth
|
4 DMAs
|
Maintain & Optimize
|
Stable markets with consistent performance
|
41 DMAs
11 States
|
Monitor & Maintain
|
All other markets
|
130 DMAs
38 States
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
1 DMA
|
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
New York NY | 6,799,390 | 25.0% | -16.7% | +4.2% |
Philadelphia PA | 2,735,885 | 39.0% | -2.5% | +5.4% |
Atlanta GA | 2,358,268 | 31.0% | -3.1% | +6.9% |
Seattle-Tacoma WA | 1,862,467 | 39.0% | -2.5% | -2.5% |
Miami-Ft. Lauderdale FL | 1,514,454 | 38.0% | -2.6% | +5.6% |
Cleveland-Akron (Canton) OH | 1,366,130 | 32.0% | -3.0% | +3.2% |
Sacramento-Stockton-Modesto CA | 1,321,830 | 46.0% | -4.2% | -6.1% |
Charlotte NC | 1,164,592 | 34.0% | -5.6% | +3.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Wausau-Rhinelander WI | 166,302 | 17.0% | +30.8% | +30.8% |
Terre Haute IN | 123,086 | 3.0% | +50.0% | +50.0% |
Wheeling WV-Steubenville OH | 112,693 | 9.0% | +12.5% | +80.0% |
Billings, MT | 103,972 | 5.0% | +66.7% | +66.7% |
Lake Charles LA | 87,938 | 4.0% | +33.3% | +100.0% |
San Angelo TX | 50,767 | 4.0% | +33.3% | +100.0% |
Albany GA | N/A | 5.0% | +25.0% | +150.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
New Orleans LA | 604,657 | 11.0% | +10.0% | +37.5% |
Ft. Myers-Naples FL | 543,946 | 71.0% | +9.2% | +4.4% |
Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 8.0% | +14.3% | +14.3% |
Johnstown-Altoona PA | 250,184 | 8.0% | +14.3% | +33.3% |
Eugene OR | 220,739 | 24.0% | +4.4% | +4.4% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Houston TX | 2,346,370 | 15.0% | -21.1% | +15.4% |
Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 40.0% | -4.8% | +14.3% |
Baltimore MD | 1,011,542 | 16.0% | -5.9% | +14.3% |
San Antonio TX | 932,395 | 39.0% | -2.5% | +14.7% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Los Angeles CA | 5,137,519 | 29.0% | +0.0% | +3.6% |
San Francisco-Oakland-San Jose CA | 2,282,025 | 19.0% | +0.0% | -5.0% |
Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 19.0% | +0.0% | +5.6% |
Denver CO | 1,577,435 | 14.0% | -6.7% | +0.0% |
Cincinnati OH | 839,467 | 16.0% | -5.9% | +6.7% |
Harrisburg-Lancaster-Lebanon-York PA | 679,642 | 66.0% | +1.5% | +1.5% |
Greensboro-High Point-Winston Salem NC | 651,174 | 34.0% | +0.0% | +0.0% |
Fresno-Visalia CA | 558,026 | 87.0% | +0.0% | +0.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Chicago IL | 3,189,842 | 10.0% | -9.1% | +11.1% |
Dallas-Ft. Worth TX | 2,676,555 | 3.0% | +0.0% | +50.0% |
Washington DC (Hagerstown MD) | 2,303,268 | 37.0% | +2.8% | +8.8% |
Phoenix AZ | 1,882,206 | 7.0% | +0.0% | +40.0% |
Detroit MI | 1,704,780 | 5.0% | -28.6% | +25.0% |
Minneapolis-St. Paul MN | 1,618,742 | 3.0% | +0.0% | +50.0% |
St. Louis MO | 1,104,541 | 8.0% | -11.1% | +33.3% |
Pittsburgh PA | 1,033,947 | 6.0% | -14.3% | +20.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Boston MA-Manchester NH | 2,284,647 | 18.0% | -10.0% | -10.0% |