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What is BrandStack?
BrandStack is a brand intelligence company used by some of the top global brands to integrate our unique brand intelligence solutions into their cross-channel brand marketing channels (Search, Social, Video, Display, TV, Email, Audio and more).
For Coca-Cola, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 222 Top Market Areas (TMAs), 204 Opportunity Market Areas (OMAs), 222 Competitive Marketing Areas (CMAs) and Coca-Cola specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Coca-Cola below and see how your teams and campaigns can benefit from it.
For Coca-Cola, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 222 Top Market Areas (TMAs), 204 Opportunity Market Areas (OMAs), 222 Competitive Marketing Areas (CMAs) and Coca-Cola specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Coca-Cola below and see how your teams and campaigns can benefit from it.
Coca-Cola and Sodas
Top Market Areas (TMAs)
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Coca-Cola has 222 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Coca-Cola has 222 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| Alabama | Hoover, Hartselle, Athens, Sylacauga, Moores Mill |
| Arizona | Bullhead City, San Tan Valley, Chandler, Rio Rico, Lake Havasu City, Sahuarita, Oro Valley, Florence |
| Arkansas | Fayetteville, Mountain Home, Van Buren, Hot Springs, Jacksonville |
| California | Redondo Beach, Buena Park, Pittsburg, Murrieta, Imperial, San Dimas, Yorba Linda, Monterey |
| Colorado | Arvada, Fort Collins, Highlands Ranch, Vail, Brighton, Frederick, The Pinery, Erie |
Opportunity Market Areas (OMAs)
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Coca-Cola has 204 areas for Q2 2023.
BrandStack algorithms indicate Coca-Cola has 204 areas for Q2 2023.
| Region | Markets |
|---|---|
| Arizona | Chandler, Tucson, Maricopa, Bullhead City, Phoenix, Kingman, Sun Lakes, Apache Junction |
| Arkansas | Mountain Home, Van Buren, Little Rock, Searcy, Bryant |
| California | Villa Park, Imperial, Montebello, Ceres, Commerce, Oxnard, Winchester, Stanford |
| Colorado | Windsor, Arvada, Westminster, Watkins, Ken Caryl, U.S. Air Force Academy, Castle Rock, Longmont |
| Connecticut | Middletown, Newtown, Hartford, Simsbury, Shelton, West Hartford, Milford, Waterbury |
Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Coca-Cola, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Coca-Cola.
For Coca-Cola, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Coca-Cola.
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Coca-Cola saw high brand interest in these areas in West Virginia: Mount Gay-Shamrock, Bunker Hill, Hurricane, Cassville and Inwood. Overall, these regions saw 97.23% more brand interest than the overall West Virginia region.
97.23
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Coca-Cola saw relatively higher brand interest in Denton, Locust, Pilot Mountain, Cornelius and Yadkinville across North Carolina - specifically 92.25% more brand interest than the overall North Carolina region.
92.25
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Coca-Cola saw 88.71% more brand interest in these areas (Beachwood, South Plainfield, Dumont, Woodbine, Weehawken, Kearny, Palisades Park and Evesham Township) compared to the overall New Jersey region.
88.71
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Coca-Cola saw high brand interest in these areas in Ohio: Lisbon, Canfield, Huron, Morrow and Norwood. Overall, these regions saw 88.54% more brand interest than the overall Ohio region.
88.54
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Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Coca-Cola, we generated benchmarked insights across competitive brands in the Sodas vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Coca-Cola, we generated benchmarked insights across competitive brands in the Sodas vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
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For Pepsi and Coca-Cola, the most competitive markets in Oklahoma are - Duncan, Stillwater, Norman, Tulsa and Broken Arrow.
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For Pepsi and Coca-Cola, the most competitive markets in Minnesota are - West Saint Paul and Apple Valley.
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The most competitive markets for Pepsi and Coca-Cola in Mississippi are - Tupelo.
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For Pepsi and Coca-Cola, the most competitive markets in Nebraska are - Lincoln and Omaha.
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Top Market Areas (TMAs) Entire List
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Coca-Cola has 222 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Coca-Cola has 222 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| Alabama | Hoover, Hartselle, Athens, Sylacauga, Moores Mill |
| Arizona | Bullhead City, San Tan Valley, Chandler, Rio Rico, Lake Havasu City, Sahuarita, Oro Valley, Florence |
| Arkansas | Fayetteville, Mountain Home, Van Buren, Hot Springs, Jacksonville |
| California | Redondo Beach, Buena Park, Pittsburg, Murrieta, Imperial, San Dimas, Yorba Linda, Monterey |
| Colorado | Arvada, Fort Collins, Highlands Ranch, Vail, Brighton, Frederick, The Pinery, Erie |
| Connecticut | Milford, Windsor, Hamden, Rocky Hill, Stonington, Southbury, Tolland, Branford |
| Delaware | Blades, Newport, Milford, Delaware City, Millsboro |
| Florida | Pensacola Beach, Palm City, Lakeside, Largo, Lake Buena Vista, Crestview, Wekiva Springs, Palm Springs |
| Georgia | Fair Oaks, Martinez, Winder, Conyers, Bloomingdale |
| Hawaii | Hawaiian Paradise Park, Kahului, Wahiawa, Mililani, Ahuimanu |
| Idaho | Pocatello, Iona, Hayden, Twin Falls, Ammon |
| Illinois | Lisle, East Moline, Riverwoods, Lake in the Hills, Burr Ridge |
| Iowa | Johnston, Urbandale, Waukee, Evansdale, Norwalk |
| Kansas | Goddard, Abilene, Junction City, Andover, Garden City |
| Kentucky | Pikeville, Florence, Oakbrook, Brandenburg, Middletown |
| Louisiana | Slidell, Kenner, Woodmere, Shenandoah, Ball, Hammond, Monroe, Timberlane |
| Maryland | Milford Mill, Robinwood, Libertytown, White Marsh, Friendly |
| Massachusetts | Leicester, East Longmeadow, Lenox, Bedford, Brimfield |
| Michigan | Burton, Flint Township, Bay City, Cutlerville, Delta charter Township |
| Minnesota | Cottage Grove, North Mankato, Mound, Saint Michael, Farmington |
| Mississippi | Ellisville, Ripley, Pascagoula, Meridian, Ridgeland |
| Nebraska | Grand Island, La Vista, Chalco, Fremont, Bellevue |
| Nevada | Whitney, Mount Charleston, Sun Valley, Fallon, Pahrump |
| New Hampshire | Manchester, Hudson, Hanover, Seabrook, Rochester |
| New Jersey | Atlantic City, Elizabeth, West Orange, Tinton Falls, Lindenwold, Jackson, Little Egg Harbor Township, City of Orange |
| New Mexico | Anthony, Hobbs, Clovis, Los Alamos, Santa Fe |
| New York | Valhalla, Model City, Albion, Potsdam, Fishkill |
| North Carolina | Hendersonville, Enochville, Lillington, Falcon, Wendell |
| Oklahoma | Tuttle, Moore, Enid, El Reno, Nichols Hills, Bartlesville, Midwest City, Ada |
| Oregon | Beaverton, Hayesville, Beavercreek, Lake Oswego, Aumsville, Gresham, Altamont, Lakeside |
| Pennsylvania | State College, California, Carbondale, Stroudsburg, Oxford |
| Rhode Island | Lincoln, Barrington, Smithfield, Portsmouth, Pawtucket |
| South Carolina | Cayce, Boiling Springs, Lancaster, Red Bank, Honea Path |
| Texas | Athens, Mabank, Farmersville, Nacogdoches, Buda, Wharton, Shenandoah, Oak Point |
| Utah | Wellington, Tooele, Vineyard, Riverton, Brigham City, Cedar City, Hurricane, Mapleton |
| Virginia | Tysons, Brambleton, Chesterfield, Amherst, Bluefield |
| West Virginia | Fairmont, Morgantown, Cheat Lake, Inwood, Parkersburg |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Top Market Areas (TMA) list. If you are not sure who Coca-Cola's CSM is, reach out to us and we will connect you with them.
Opportunity Market Areas (OMAs) Entire List
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Coca-Cola has 204 areas for Q2 2023.
BrandStack algorithms indicate Coca-Cola has 204 areas for Q2 2023.
| Region | Markets |
|---|---|
| Arizona | Chandler, Tucson, Maricopa, Bullhead City, Phoenix, Kingman, Sun Lakes, Apache Junction |
| Arkansas | Mountain Home, Van Buren, Little Rock, Searcy, Bryant |
| California | Villa Park, Imperial, Montebello, Ceres, Commerce, Oxnard, Winchester, Stanford |
| Colorado | Windsor, Arvada, Westminster, Watkins, Ken Caryl, U.S. Air Force Academy, Castle Rock, Longmont |
| Connecticut | Middletown, Newtown, Hartford, Simsbury, Shelton, West Hartford, Milford, Waterbury |
| Delaware | Bear, Odessa, Kent Acres, Smyrna, Lewes |
| Florida | Rockledge, Coral Springs, Winter Haven, Goulds, Vero Beach, Homestead, North Fort Myers, Hallandale Beach |
| Georgia | Waycross, Byron, Jasper, Tifton, Canton, Loganville, Jackson, Americus |
| Hawaii | Hilo, Ewa Villages, Honolulu, Mililani, Nu0101nu0101kuli |
| Idaho | Rathdrum, Boise, Twin Falls, Meridian, Idaho Falls |
| Illinois | Roscoe, Woodridge, Bensenville, Fairview Heights, Burbank |
| Indiana | Lebanon, Salem, Sellersburg, Newburgh, Logansport |
| Kansas | Overland Park, Leavenworth, Topeka, Goddard, Leawood |
| Louisiana | Crowley, Houma, Eunice, Bayou Cane, Walker |
| Maryland | Glenarden, Perry Hall, Odenton, Parole, Westminster, Columbia, Towson, Redland |
| Massachusetts | Foxborough, Milford, Malden, Lenox, Wakefield |
| Michigan | Flint Township, Gaylord, Redford Charter Township, Macomb, Oak Park |
| Nevada | Sunrise Manor, Enterprise, Reno, Carson City, Sparks |
| New Hampshire | Lebanon, Salem, Nashua, Londonderry, Manchester |
| New Jersey | Rahway, Mount Olive Township, Wyckoff, Avalon, Collingswood, Teaneck, Elizabeth, Stafford Township |
| New Mexico | University Park, Roswell, Albuquerque, South Valley, Santa Fe |
| New York | North New Hyde Park, Hicksville, Seaford, Elmont, East Meadow |
| North Carolina | Royal Pines, Wesley Chapel, Pittsboro, Myrtle Grove, Kings Grant |
| Ohio | Sandusky, Fairborn, Cambridge, Lewis Center, Wilmington |
| Oregon | Redmond, Wilsonville, Jennings Lodge, Beaverton, Tigard |
| Pennsylvania | Linglestown, Dallas, Langhorne, Pocono Pines, Monroeville |
| Rhode Island | Westerly, North Kingstown, Pawtucket, Coventry, Warwick |
| Tennessee | Manchester, East Ridge, Greeneville, Kingsport, Goodlettsville |
| Texas | Donna, Alvarado, Porter, Sheldon, Princeton |
| Utah | South Salt Lake, West Jordan, Salt Lake City, Sandy, Centerville, South Ogden, Kaysville, Herriman |
| Virginia | Short Pump, Hopewell, Forest, Warrenton, Montclair |
| Washington | Bremerton, Pullman, Cheney, Burien, Shoreline |
| West Virginia | Bridgeport, Fairmont, Parkersburg, Charleston, Martinsburg |
| Wisconsin | Tichigan, Mount Horeb, Hudson, West Allis, New Berlin |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Opportunity Market Areas (OMA) list. If you are not sure who Coca-Cola's CSM is, reach out to us and we will connect you with them.
Competitive Market Areas (CMAs) Entire List
Competitive Market Areas (OMAs) are geo regions that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong presence.
In this case, our algorithms indicate Pepsi and Coca-Cola have 222 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
In this case, our algorithms indicate Pepsi and Coca-Cola have 222 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
| Region | Markets |
|---|---|
| United States | Newport News, Cheektowaga, Altoona, High Point, East Lansing, McKinney |
| Alabama | Troy, Homewood, Bessemer, Florence |
| Arizona | Flagstaff, Casas Adobes, Queen Creek, Glendale, Scottsdale, Buckeye, Sun Lakes, Mesa, Casa Grande, Gilbert, Goodyear |
| Arkansas | Blytheville, Springdale, Maumelle, Camden |
| California | Bakersfield, Vallejo, Modesto, Thermal, Hanford, Pico Rivera, Turlock, Eastvale, Santa Monica, Huntington Beach, Fresno, Rancho Santa Margarita, Mission Viejo, Alameda, Redondo Beach |
| Colorado | Lakewood, Westminster, Denver, Thornton, Centennial, Colorado Springs |
| Connecticut | Hartford, Norwalk, Enfield, Manchester, Glastonbury, New Milford, Bridgeport, Stamford |
| Delaware | Cheswold, Wilmington, Lewes, Brookside |
| Florida | DeLand, Gonzalez, Conway, Upper Grand Lagoon, Lake Magdalene, Kings Point |
| Georgia | Lithonia, Fort Oglethorpe, Commerce |
| Hawaii | Honolulu, Nu0101nu0101kuli |
| Illinois | East Moline, Riverwoods |
| Iowa | Altoona, West Des Moines, Ankeny, Mason City, Sioux City, Johnston |
| Kansas | Merriam, Topeka |
| Kentucky | Erlanger, Owensboro, Shepherdsville, Lexington, Richmond, Pikeville |
| Louisiana | Chalmette, Mandeville, Moss Bluff, Prairieville |
| Maryland | Cumberland, Myersville |
| Massachusetts | Malden, Franklin, Andover, Raynham, Bridgewater |
| Michigan | Norton Shores, Bath Township, Plainfield charter Township, Redford Charter Township, Southgate, Harrison charter Township |
| Minnesota | West Saint Paul, Apple Valley |
| Mississippi | Tupelo |
| Nebraska | Lincoln, Omaha |
| Nevada | Enterprise, Sparks, North Las Vegas, Reno |
| New Hampshire | Concord, Nashua, Portsmouth, Manchester |
| New Jersey | Avalon, Evesham Township, Hazlet, Little Falls, Piscataway Township, River Edge |
| New Mexico | Farmington, Sunland Park |
| New York | Scotchtown, Jericho, Latham |
| North Carolina | Waxhaw, Indian Trail |
| Oklahoma | Duncan, Stillwater, Norman, Tulsa, Broken Arrow |
| Oregon | Hermiston, Eugene, Hillsboro, Mulino, Aloha, Salem, Springfield, Corvallis |
| Pennsylvania | Johnstown, Cranberry Township, State College |
| Rhode Island | North Smithfield, Cranston |
| South Carolina | North Charleston, Oak Grove, Elgin, Lexington |
| Texas | Allen, The Colony, Cross Roads, Bee Cave, Mesquite, Ennis, West Lake Hills, DeSoto, Wylie, McKinney, Horizon City |
| Utah | Magna, Salt Lake City, Taylorsville, South Weber, Sandy, Park City, West Jordan, Orem, Farmington |
| Virginia | Newport News, Lynchburg |
| West Virginia | Princeton, Charleston, Bridgeport, Teays Valley, Huntington |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Competitive Market Areas (CMA) list. If you are not sure who Coca-Cola's CSM is, reach out to us and we will connect you with them.
Top Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Coca-Cola, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Coca-Cola.
For Coca-Cola, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Coca-Cola.
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Coca-Cola saw high brand interest in these areas in West Virginia: Mount Gay-Shamrock, Bunker Hill, Hurricane, Cassville and Inwood. Overall, these regions saw 97.23% more brand interest than the overall West Virginia region.
97.23
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Coca-Cola saw relatively higher brand interest in Denton, Locust, Pilot Mountain, Cornelius and Yadkinville across North Carolina - specifically 92.25% more brand interest than the overall North Carolina region.
92.25
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Coca-Cola saw 88.71% more brand interest in these areas (Beachwood, South Plainfield, Dumont, Woodbine, Weehawken, Kearny, Palisades Park and Evesham Township) compared to the overall New Jersey region.
88.71
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Coca-Cola saw high brand interest in these areas in Ohio: Lisbon, Canfield, Huron, Morrow and Norwood. Overall, these regions saw 88.54% more brand interest than the overall Ohio region.
88.54
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Coca-Cola saw 85.51% more brand interest in these areas (Safford, Chino Valley, New River, Buckeye, Somerton, Sierra Vista, Goodyear and Rio Rico) compared to the overall Arizona region.
85.51
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Coca-Cola saw high brand interest in these areas in New York: Valhalla, Eatons Neck, North Syracuse, Holtsville and Elmira. Overall, these regions saw 78.54% more brand interest than the overall New York region.
78.54
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Coca-Cola saw relatively higher brand interest in Johnstown, Vail, Sheridan, Wellington, Evans, Fountain, Ponderosa Park and Thornton across Colorado - specifically 77.56% more brand interest than the overall Colorado region.
77.56
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Coca-Cola saw high brand interest in Delaware especially in Ocean View, Greenville, New Castle, Edgemoor and Millsboro. Overall, these regions saw 75.39% more brand interest than the overall Delaware region.
75.39
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Coca-Cola saw high brand interest in New Mexico especially in Monument, Española, Anthony, Hobbs and Mesquite. Overall, these regions saw 75.09% more brand interest than the overall New Mexico region.
75.09
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For more extensive list of brand insights for Coca-Cola and other brands, please connect with us to see how you can get started with BrandStack.
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Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Coca-Cola, we generated benchmarked insights across competitive brands in the Sodas vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Coca-Cola, we generated benchmarked insights across competitive brands in the Sodas vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
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For Pepsi and Coca-Cola, the most competitive markets in Oklahoma are - Duncan, Stillwater, Norman, Tulsa and Broken Arrow.
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For Pepsi and Coca-Cola, the most competitive markets in Minnesota are - West Saint Paul and Apple Valley.
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The most competitive markets for Pepsi and Coca-Cola in Mississippi are - Tupelo.
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For Pepsi and Coca-Cola, the most competitive markets in Nebraska are - Lincoln and Omaha.
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The most competitive markets for Pepsi and Coca-Cola in Nevada are - Enterprise, Sparks, North Las Vegas and Reno.
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Concord, Nashua, Portsmouth and Manchester are the most competitive markets for Pepsi and Coca-Cola in New Hampshire
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The most competitive markets for Pepsi and Coca-Cola in New Jersey are - Avalon, Evesham Township, Hazlet, Little Falls, Piscataway Township and River Edge.
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The most competitive markets for Pepsi and Coca-Cola in New Mexico are - Farmington and Sunland Park.
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For Pepsi and Coca-Cola, the most competitive markets in New York are - Scotchtown, Jericho and Latham.
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For more extensive list of competitive insights for Coca-Cola and other brands, please connect with us to see how you can get started with BrandStack.
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