Coca-Cola
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Coca-Cola, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
2 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
10 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
25 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
18 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
61 DMAs
13 States
|
|
Monitor & Maintain
|
All other markets
|
95 DMAs
37 States
|
Brand Insights
Brand Insights reveal Coca-Cola’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Coca-Cola shows stable performance with 2.9% average growth across 51 markets (76.6% avg brand interest), with positive growth in 43 of 51 markets
Coca-Cola has 0 markets with high growth (>15%), 8 markets with moderate growth (5-15%), 39 stable markets (0-5%), and 4 declining markets
Coca-Cola maintains strong brand interest positions in key markets: Maine (69.0% brand interest, -1.0% change), New York (73.0% brand interest, -1.0% change), and North Dakota (74.0% brand interest, -1.0% change)
Coca-Cola shows positive brand interest momentum in 43 markets, notably in Alabama (+3.0% brand interest), Alaska (+3.0% brand interest), Arizona (+2.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Sodas industry.
For Coca-Cola, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Coca-Cola, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Coca-Cola maintains market dominance with an average 76.7% brand interest across key markets: Alabama (83.0% brand interest, +3.8% growth), Alaska (76.0% brand interest, +4.1% growth), and Arizona (80.0% brand interest, +2.6% growth)
Coca-Cola dominates in 47 of 51 key battleground markets against Pepsi, notably in Alabama (17.0% vs 83.0% brand interest), Alaska (24.0% vs 76.0% brand interest), and Arizona (20.0% vs 80.0% brand interest)
Pepsi successfully defends market leadership positions while maintaining brand interest growth in Maine (maintained 31.0% brand interest, +3.3% growth), New Hampshire (maintained 26.0% brand interest, +0.0% decline), and New York (maintained 27.0% brand interest, +3.9% growth)
Coca-Cola successfully defends market leadership positions while maintaining brand interest growth in Alabama (maintained 83.0% brand interest, +3.8% growth), Alaska (maintained 76.0% brand interest, +4.1% growth), and Arizona (maintained 80.0% brand interest, +2.6% growth)
Investment Recommendations
Strategic recommendations for Coca-Cola in the Sodas category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Richmond-Petersburg VA | 535,207 | 71.0% | -1.4% | +9.2% |
| Wilkes Barre-Scranton PA | 519,543 | 71.0% | -1.4% | +6.0% |
Emerging Market
Smaller markets showing strong growth potential
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Medford-Klamath Falls OR | 161,128 | 75.0% | +10.3% | +15.4% |
| Rockford IL | 159,667 | 71.0% | +12.7% | +16.4% |
| Dothan AL | 92,937 | 89.0% | +15.6% | +11.3% |
| Watertown NY | 82,069 | 63.0% | +18.9% | +5.0% |
| Lima OH | 60,614 | 58.0% | +18.4% | +13.7% |
| Mankato MN | 49,183 | 68.0% | +17.2% | +7.9% |
| Helena MT | 28,530 | 80.0% | +14.3% | +19.4% |
| Alpena MI | 15,162 | 100.0% | +51.5% | +61.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 83.0% | +7.8% | +15.3% |
| Louisville KY | 634,542 | 76.0% | +4.1% | +7.0% |
| Albuquerque-Santa Fe NM | 634,260 | 80.0% | +3.9% | +6.7% |
| Providence RI-New Bedford MA | 584,232 | 77.0% | +4.1% | +10.0% |
| Memphis TN | 567,037 | 80.0% | +6.7% | +6.7% |
| Spokane WA | 424,081 | 75.0% | +5.6% | +8.7% |
| Des Moines-Ames IA | 415,633 | 70.0% | +7.7% | +12.9% |
| Green Bay-Appleton WI | 414,647 | 70.0% | +7.7% | +7.7% |
High Growth Priority
Large markets showing strong consistent growth
18
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 76.0% | +2.7% | +20.6% |
| Los Angeles CA | 5,137,519 | 82.0% | +2.5% | +30.2% |
| Chicago IL | 3,189,842 | 78.0% | +4.0% | +13.0% |
| Philadelphia PA | 2,735,885 | 76.0% | +1.3% | +18.8% |
| Dallas-Ft. Worth TX | 2,676,555 | 84.0% | +3.7% | +13.5% |
| Washington DC (Hagerstown MD) | 2,303,268 | 80.0% | +1.3% | +21.2% |
| Boston MA-Manchester NH | 2,284,647 | 80.0% | +2.6% | +21.2% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 81.0% | +1.3% | +44.6% |
Maintain & Optimize
Stable markets with consistent performance
61
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,358,268 | 88.0% | +1.2% | +6.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 81.0% | +3.9% | +6.6% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 82.0% | +1.2% | +5.1% |
| Charlotte NC | 1,164,592 | 78.0% | +4.0% | +6.9% |
| Salt Lake City UT | 1,010,346 | 80.0% | +2.6% | +6.7% |
| Austin TX | 861,098 | 81.0% | +1.3% | +3.9% |
| Birmingham AL | 674,274 | 80.0% | +3.9% | +3.9% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 66.0% | +1.5% | +6.5% |
Monitor & Maintain
All other markets
95
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,346,370 | 87.0% | +4.8% | +10.1% |
| Phoenix AZ | 1,882,206 | 79.0% | +2.6% | +11.3% |
| Minneapolis-St. Paul MN | 1,618,742 | 76.0% | +2.7% | +7.0% |
| Denver CO | 1,577,435 | 77.0% | +4.1% | +8.5% |
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 82.0% | +2.5% | +7.9% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 74.0% | +5.7% | +10.5% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 75.0% | +4.2% | +11.9% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 75.0% | +5.6% | +8.7% |
Brand Insights
Brand Insights for Coca-Cola in the Sodas category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Coca-Cola shows stable performance with 3.7% average growth across 209 markets (76.2% avg brand interest), with positive growth in 165 of 209 markets
Top performing markets for Coca-Cola demonstrate exceptional results in North Platte NE (+81.8% growth, 100.0% brand interest, +45.0% brand interest change), Alpena MI (+51.5% growth, 100.0% brand interest, +34.0% brand interest change), and Watertown NY (+18.9% growth, 63.0% brand interest, +10.0% brand interest change)
Coca-Cola has 6 markets with high growth (>15%), 39 markets with moderate growth (5-15%), 140 stable markets (0-5%), and 24 declining markets
Notable high-growth markets for Coca-Cola include Alpena MI (+51.5% growth, 100.0% brand interest), Dothan AL (+15.6% growth, 89.0% brand interest), and Lima OH (+18.4% growth, 58.0% brand interest)
Coca-Cola maintains strong brand interest positions in key markets: Amarillo TX (84.0% brand interest, -1.0% change), Bangor ME (67.0% brand interest, -3.0% change), and Billings, MT (73.0% brand interest, -5.0% change)
Coca-Cola shows positive brand interest momentum in 165 markets, notably in Alpena MI (+34.0% brand interest), Dothan AL (+12.0% brand interest), Lima OH (+9.0% brand interest)
Coca-Cola demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alpena MI (+51.5% growth, +34.0% gain, 100.0% current brand interest), Dothan AL (+15.6% growth, +12.0% gain, 89.0% current brand interest), and Lima OH (+18.4% growth, +9.0% gain, 58.0% current brand interest)
Coca-Cola successfully defends strong market positions while maintaining brand interest growth in Alpena MI (maintained 100.0% brand interest, +51.5% growth), Dothan AL (maintained 89.0% brand interest, +15.6% growth), and Lima OH (maintained 58.0% brand interest, +18.4% growth)
In large markets, Coca-Cola shows steady growth with high brand interest: Atlanta GA (+1.1% growth, 88.0% brand interest) and Boston MA-Manchester NH (+2.6% growth, 80.0% brand interest)
In medium markets, Coca-Cola shows steady growth with high brand interest: Richmond-Petersburg VA (-1.4% decline, 71.0% brand interest) and Wilkes Barre-Scranton PA (-1.4% decline, 71.0% brand interest)
In small markets, Coca-Cola shows steady growth with high brand interest: Amarillo TX (-1.2% decline, 84.0% brand interest) and Bangor ME (-4.3% decline, 67.0% brand interest)
Coca-Cola maintains dominant market position with >35% brand interest in key markets: Amarillo TX (84.0% brand interest, -1.2% change) and Bangor ME (67.0% brand interest, -4.3% change)
Coca-Cola achieves significant brand interest gains in Alpena MI (+34.0% brand interest growth, now at 100.0%) and Dothan AL (+12.0% brand interest growth, now at 89.0%)
Coca-Cola shows accelerating brand interest growth in Alpena MI (+51.5% growth, 100.0% brand interest) and Dothan AL (+15.6% growth, 89.0% brand interest)
Coca-Cola maintains stable brand interest performance in mature markets: Amarillo TX (-1.2% decline, 84.0% brand interest) and Bangor ME (-4.3% decline, 67.0% brand interest)
Coca-Cola faces growth challenges in historically strong markets: Amarillo TX (-1.2% decline, 84.0% brand interest) and Bangor ME (-4.3% decline, 67.0% brand interest)
Competitive Insights
Competitive Insights showcase how Coca-Cola performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Coca-Cola can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Coca-Cola can focus its competitive strategy.
Coca-Cola shows market leadership with 3.7% average brand interest growth and notable strength in Alpena MI (+51.5%, 100.0% brand interest), Dothan AL (+15.6%, 89.0% brand interest), and Lima OH (+18.4%, 58.0% brand interest)
In high-growth markets, Coca-Cola maintains an average brand interest of 79.7% with consistent performance across 6 markets
Pepsi maintains market dominance with an average 34.5% brand interest across key markets: Bangor ME (33.0% brand interest, +10.0% growth), Binghamton NY (33.0% brand interest, +10.0% growth), and Wausau-Rhinelander WI (32.0% brand interest, +14.3% growth)
Coca-Cola maintains market dominance with an average 76.0% brand interest across key markets: Alpena MI (100.0% brand interest, +51.5% growth), Dothan AL (89.0% brand interest, +15.6% growth), and Lima OH (58.0% brand interest, +18.4% growth)
Coca-Cola dominates in 182 of 205 key battleground markets against Pepsi, notably in Albany GA (17.0% vs 83.0% brand interest), Albany-Schenectady-Troy NY (33.0% vs 67.0% brand interest), and Albuquerque-Santa Fe NM (20.0% vs 80.0% brand interest)
Pepsi successfully defends market leadership positions while maintaining brand interest growth in Billings, MT (maintained 27.0% brand interest, +22.7% growth), Wheeling WV-Steubenville OH (maintained 29.0% brand interest, +16.0% growth), and Buffalo NY (maintained 39.0% brand interest, +0.0% decline)
Coca-Cola successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 100.0% brand interest, +51.5% growth), Dothan AL (maintained 89.0% brand interest, +15.6% growth), and Lima OH (maintained 58.0% brand interest, +18.4% growth)
Pepsi emerges as competitive challenger to Coca-Cola with superior brand interest growth rates in Billings, MT (+22.7% vs -6.4% growth), Wheeling WV-Steubenville OH (+16.0% vs -5.3% growth), and Yuma AZ-El Centro CA (+42.9% vs -7.0% growth)
Coca-Cola demonstrates competitive strength with 209 high brand interest markets and 6 high-growth markets, notably in Amarillo TX (84.0% brand interest, -1.2% growth), Bangor ME (67.0% brand interest, -4.3% growth), and Billings, MT (73.0% brand interest, -6.4% growth)
Pepsi demonstrates competitive strength with 90 high brand interest markets and 3 high-growth markets, notably in Albany-Schenectady-Troy NY (33.0% brand interest, -2.9% growth), Anchorage AK (27.0% brand interest, -3.6% growth), and Bakersfield CA (30.0% brand interest, -9.1% growth)
Major market competition: Coca-Cola and Pepsi show significant brand interest performance differences in key markets: Atlanta GA (Coca-Cola: +1.1%, Pepsi: -7.7%) and Boston MA-Manchester NH (Coca-Cola: +2.6%, Pepsi: -9.1%)
Coca-Cola maintains strong brand interest position in key markets: Atlanta GA (88.0% brand interest, +1.1% growth), Austin TX (81.0% brand interest, +1.2% growth), and Birmingham AL (80.0% brand interest, +3.9% growth)
Coca-Cola shows market leadership with 9.5% average brand interest growth and notable strength in Alpena MI (+61.3%, 100.0% brand interest), Boston MA-Manchester NH (+21.2%, 80.0% brand interest), and Buffalo NY (+15.1%, 61.0% brand interest)
In high-growth markets, Coca-Cola maintains an average brand interest of 79.4% with consistent performance across 35 markets
Coca-Cola shows strong momentum with 9.5% average brand interest growth across key markets: Alpena MI (+61.3% growth, +38.0% brand interest), Charlottesville VA (+60.0% growth, +27.0% brand interest), and Presque Isle ME (+49.2% growth, +33.0% brand interest)
Coca-Cola captured additional brand interest in 164 markets, averaging +8.3% brand interest growth in key growth markets