Coca-Cola
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Investment Recommendations
Targeted investment recommendations for Coca-Cola, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
68 DMAs
20 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
44 DMAs
5 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
70 DMAs
23 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
23 DMAs
2 States
|
Brand Insights
Brand Insights reveal Coca-Cola’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Coca-Cola shows stable performance with 3.4% average growth across 51 markets (79.1% avg brand interest), with positive growth in 47 of 51 markets
Coca-Cola has 0 markets with high growth (>15%), 15 markets with moderate growth (5-15%), 34 stable markets (0-5%), and 2 declining markets
Coca-Cola successfully defends strong market positions while maintaining brand interest growth in Alabama (maintained 85.0% brand interest, +2.4% growth), Alaska (maintained 78.0% brand interest, +2.6% growth), and Arizona (maintained 81.0% brand interest, +2.5% growth)
In small markets, Coca-Cola shows modest growth with high brand interest: Alabama (+2.4% growth, 85.0% brand interest) and Alaska (+2.6% growth, 78.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Sodas industry.
For Coca-Cola, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Coca-Cola, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Coca-Cola dominates head-to-head competition against Pepsi in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (85.0% vs 15.0% brand interest), Alaska (78.0% vs 22.0% brand interest), and Arizona (81.0% vs 19.0% brand interest)
Coca-Cola demonstrates competitive strength with 49 high brand interest state markets and 0 high-growth state markets, notably in Louisiana (88.0% brand interest, +2.3% growth), Georgia (87.0% brand interest, 1.1% decline), and Oklahoma (82.0% brand interest, +9.3% growth)
Coca-Cola maintains validated market dominance (>35% brand interest) across 51 key markets where it leads all competitors: Georgia (87.0% brand interest, validated dominance), North Dakota (77.0% brand interest, validated dominance), and Alabama (85.0% brand interest, validated dominance)
In direct competition, Coca-Cola outperforms Pepsi with 58.2 percentage point brand interest advantage across 51 shared markets: Georgia (gap: 74.0% brand interest, 9.5% growth), North Dakota (gap: 54.0% brand interest, 12.0% growth), and Alabama (gap: 70.0% brand interest, 14.2% growth)
Investment Recommendations
Strategic recommendations for Coca-Cola in the Sodas category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
68
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 78.0% | +0.0% | +6.9% |
| Philadelphia PA | 2,642,616 | 79.0% | +4.0% | +1.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 86.0% | +3.6% | +1.2% |
| Boston MA-Manchester NH | 2,206,762 | 83.0% | +3.8% | +3.8% |
| Phoenix AZ | 1,818,040 | 81.0% | +3.9% | +3.9% |
| Detroit MI | 1,646,663 | 76.0% | +4.1% | +4.1% |
| Minneapolis-St. Paul MN | 1,563,558 | 79.0% | +4.0% | +5.3% |
| Charlotte NC | 1,124,890 | 80.0% | +5.3% | +2.6% |
High Growth Priority
Large markets showing strong consistent growth
44
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Portland OR | 1,086,232 | 79.0% | +6.8% | +8.2% |
| Austin TX | 831,742 | 86.0% | +6.2% | +3.6% |
| Wilkes Barre-Scranton PA | 501,832 | 76.0% | +10.1% | +5.6% |
| Albany-Schenectady-Troy NY | 491,946 | 73.0% | +7.4% | +9.0% |
| Green Bay-Appleton WI | 400,512 | 75.0% | +10.3% | +10.3% |
| Roanoke-Lynchburg VA | 387,932 | 78.0% | +6.9% | +6.9% |
| Madison WI | 386,495 | 76.0% | +7.0% | +8.6% |
| Syracuse NY | 330,353 | 72.0% | +9.1% | +10.8% |
Maintain & Optimize
Stable markets with consistent performance
70
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 78.0% | +1.3% | +1.3% |
| Atlanta GA | 2,277,873 | 89.0% | +1.1% | +0.0% |
| Houston TX | 2,266,381 | 87.0% | +2.4% | +1.2% |
| Washington DC (Hagerstown MD) | 2,224,748 | 82.0% | +2.5% | +2.5% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 84.0% | +1.2% | +2.4% |
| Seattle-Tacoma WA | 1,798,974 | 81.0% | +1.3% | +3.9% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 81.0% | +1.3% | +1.3% |
| Denver CO | 1,523,659 | 78.0% | +2.6% | +2.6% |
Turnaround Priority
Markets requiring immediate attention / improvement
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 83.0% | -1.2% | +3.8% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 83.0% | -1.2% | +2.5% |
| Jacksonville FL | 671,993 | 79.0% | -1.3% | +2.6% |
| El Paso TX | 315,971 | 83.0% | -1.2% | -1.2% |
| Florence-Myrtle Beach SC | 273,785 | 67.0% | -1.5% | +1.5% |
| Davenport IA-Rock Island-Moline IL | 257,210 | 65.0% | -1.5% | -4.4% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 239,777 | 85.0% | -1.2% | +3.7% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 205,020 | 79.0% | -1.3% | +1.3% |
Brand Insights
Brand Insights for Coca-Cola in the Sodas category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Coca-Cola shows stable performance with 4.0% average growth across 204 markets (78.8% avg brand interest), with positive growth in 160 of 204 markets
Top performing markets for Coca-Cola demonstrate exceptional results in Presque Isle ME (+81.8% growth, 100.0% brand interest, +45.0% change), North Platte NE (+66.7% growth, 100.0% brand interest, +40.0% change), and Helena MT (+31.6% growth, 100.0% brand interest, +24.0% change)
Coca-Cola has 9 markets with high growth (>15%), 57 markets with moderate growth (5-15%), 112 stable markets (0-5%), and 26 declining markets
Notable high-growth markets for Coca-Cola include Casper-Riverton WY (+17.2% growth, 68.0% brand interest), Helena MT (+31.6% growth, 100.0% brand interest), and Juneau AK (+26.6% growth, 100.0% brand interest)
Coca-Cola demonstrates strong market momentum with combined growth and brand interest gains in key markets: Casper-Riverton WY (+17.2% growth, +10.0% gain, 68.0% current brand interest), Helena MT (+31.6% growth, +24.0% gain, 100.0% current brand interest), and Juneau AK (+26.6% growth, +21.0% gain, 100.0% current brand interest)
Coca-Cola successfully defends strong market positions while maintaining brand interest growth in Casper-Riverton WY (maintained 68.0% brand interest, +17.2% growth), Helena MT (maintained 100.0% brand interest, +31.6% growth), and Juneau AK (maintained 100.0% brand interest, +26.6% growth)
In large markets, Coca-Cola shows modest growth with high brand interest: Atlanta GA (+1.1% growth, 89.0% brand interest) and Boston MA-Manchester NH (+3.8% growth, 83.0% brand interest)
In medium markets, Coca-Cola shows modest growth with high brand interest: Albuquerque-Santa Fe NM (+2.6% growth, 80.0% brand interest) and Birmingham AL (+0.0% growth, 83.0% brand interest)
In small markets, Coca-Cola shows modest growth with high brand interest: Casper-Riverton WY (+17.2% growth, 68.0% brand interest) and Helena MT (+31.6% growth, 100.0% brand interest)
Coca-Cola achieves significant brand interest gains in Casper-Riverton WY (+10.0% brand interest growth, now at 68.0%), Helena MT (+24.0% brand interest growth, now at 100.0%), and Juneau AK (+21.0% brand interest growth, now at 100.0%)
Coca-Cola shows accelerating brand interest growth in Casper-Riverton WY (+17.2% growth, 68.0% brand interest) and Helena MT (+31.6% growth, 100.0% brand interest)
Coca-Cola maintains stable brand interest performance in mature markets: Anchorage AK (-2.5% growth, 77.0% brand interest) and Binghamton NY (-4.2% growth, 69.0% brand interest)
Coca-Cola faces growth challenges in historically strong markets: Amarillo TX (-8.0% growth, 81.0% brand interest) and Anchorage AK (-2.5% growth, 77.0% brand interest)
Coca-Cola performance in major markets: Los Angeles CA (-1.2% growth, 83.0% brand interest, 5.8M TVHH), Orlando-Daytona Beach-Melbourne FL (-1.2% growth, 83.0% brand interest, 1.8M TVHH), and Atlanta GA (+1.1% growth, 89.0% brand interest, 2.7M TVHH)
Coca-Cola shows positive brand interest growth in markets representing 80.0% of total TVHH coverage
Coca-Cola maintains strong brand interest positions (>30% share) in key markets: Amarillo TX (81.0% brand interest, -7.0% change), Anchorage AK (77.0% brand interest, -2.0% change), and Binghamton NY (69.0% brand interest, -3.0% change)
Competitive Insights
Competitive Insights showcase how Coca-Cola performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Coca-Cola can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Coca-Cola can focus its competitive strategy.
Coca-Cola demonstrates category leadership at dma level with 4.0% average brand interest growth, showing exceptional performance in Casper-Riverton WY (+17.2%, 68.0% brand interest), Helena MT (+31.6%, 100.0% brand interest), and Juneau AK (+26.6%, 100.0% brand interest)
In high-growth dma markets, Coca-Cola maintains an average brand interest of 86.9% with consistent performance across 9 markets
In direct competition, Coca-Cola outperforms Pepsi with 58.0 percentage point brand interest advantage across 203 shared markets: Amarillo TX (gap: 62.0% brand interest, 66.3% growth), Anchorage AK (gap: 54.0% brand interest, 12.0% growth), and Binghamton NY (gap: 38.0% brand interest, 14.9% growth)
Pepsi successfully defends market leadership positions while maintaining brand interest growth in Minot-Bismarck-Dickinson(Williston) ND (maintained 23.0% brand interest, +21.1% growth), Ottumwa IA-Kirksville MO (maintained 26.0% brand interest, +420.0% growth), and Butte-Bozeman MT (maintained 25.0% brand interest, +4.2% growth)
Coca-Cola successfully defends market leadership positions while maintaining brand interest growth in Casper-Riverton WY (maintained 68.0% brand interest, +17.2% growth), Helena MT (maintained 100.0% brand interest, +31.6% growth), and Juneau AK (maintained 100.0% brand interest, +26.6% growth)
Coca-Cola maintains strong brand interest position in key markets: Atlanta GA (89.0% brand interest, +1.1% growth), Boston MA-Manchester NH (83.0% brand interest, +3.8% growth), and Cincinnati OH (79.0% brand interest, +1.3% growth)
Coca-Cola dominates head-to-head competition against Pepsi in 201 of 202 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (86.0% vs 14.0% brand interest), Albany-Schenectady-Troy NY (73.0% vs 27.0% brand interest), and Albuquerque-Santa Fe NM (80.0% vs 20.0% brand interest)
Coca-Cola emerges as competitive threat to Pepsi with superior growth momentum (+4.0% vs -10.7%) across contested markets: Albany-Schenectady-Troy NY (Coca-Cola leads: 73.0% share, +7.3% growth vs Pepsi: 27.0%, -15.6%) and Albuquerque-Santa Fe NM (Coca-Cola leads: 80.0% share, +2.6% growth vs Pepsi: 20.0%, -9.1%)
Coca-Cola demonstrates competitive strength with 178 high brand interest dma markets and 9 high-growth dma markets, notably in Presque Isle ME (100.0% brand interest, +81.8% growth), North Platte NE (100.0% brand interest, +66.7% growth), and Helena MT (100.0% brand interest, +31.6% growth)
Pepsi demonstrates competitive strength with 22 high brand interest dma markets and 4 high-growth dma markets, notably in Ottumwa IA-Kirksville MO (26.0% brand interest, +420.0% growth), Amarillo TX (19.0% brand interest, +58.3% growth), and Davenport IA-Rock Island-Moline IL (35.0% brand interest, +2.9% growth)
Coca-Cola maintains validated market dominance (>35% brand interest) across 203 key markets where it leads all competitors: Amarillo TX (81.0% brand interest, validated dominance), Anchorage AK (77.0% brand interest, validated dominance), and Binghamton NY (69.0% brand interest, validated dominance)
Major market competition: Coca-Cola and Pepsi show significant brand interest performance differences in key markets: Los Angeles CA (Coca-Cola: -1.2%, Pepsi: +6.2%) and Orlando-Daytona Beach-Melbourne FL (Coca-Cola: -1.2%, Pepsi: +6.2%)
Coca-Cola demonstrates category leadership at dma level with 3.8% average brand interest growth, showing exceptional performance in Cheyenne WY-Scottsbluff NE (+16.4%, 78.0% brand interest), Helena MT (+42.9%, 100.0% brand interest), and Mankato MN (+15.4%, 75.0% brand interest)
In high-growth dma markets, Coca-Cola maintains an average brand interest of 83.2% with consistent performance across 4 markets
In direct competition, Coca-Cola outperforms Pepsi with 58.3 percentage point brand interest advantage across 204 shared markets: Albuquerque-Santa Fe NM (gap: 60.0% brand interest, 6.5% growth), Amarillo TX (gap: 62.0% brand interest, 6.8% growth), and Billings, MT (gap: 46.0% brand interest, 22.6% growth)
Pepsi successfully defends market leadership positions while maintaining brand interest growth in Billings, MT (maintained 27.0% brand interest, +17.4% growth), Grand Junction-Montrose CO (maintained 28.0% brand interest, +21.7% growth), and Greenwood-Greenville MS (maintained 25.0% brand interest, +38.9% growth)