Coca-Cola
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Investment Recommendations
Targeted investment recommendations for Coca-Cola, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
51 DMAs
6 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
10 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
51 DMAs
14 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
99 DMAs
30 States
|
Brand Insights
Brand Insights reveal Coca-Cola’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Coca-Cola shows challenging performance with -1.3% average growth across 51 markets (76.5% avg brand interest), with positive growth in 10 of 51 markets
Coca-Cola has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 20 stable markets (0-5%), and 31 declining markets
Coca-Cola successfully defends strong market positions while maintaining brand interest growth in Arkansas (maintained 80.0% brand interest, +1.3% growth), Colorado (maintained 78.0% brand interest, +1.3% growth), and Kentucky (maintained 77.0% brand interest, +1.3% growth)
Coca-Cola achieves significant brand interest gains in Mississippi (+3.0% brand interest growth, now at 82.0%) and North Dakota (+3.0% brand interest growth, now at 79.0%)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Sodas industry.
For Coca-Cola, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Coca-Cola, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Pepsi demonstrates category leadership at state level with 4.6% average brand interest growth, showing exceptional performance in Connecticut (+18.2%, 26.0% brand interest), Indiana (+19.1%, 25.0% brand interest), and Nevada (+21.1%, 23.0% brand interest)
In high-growth state markets, Pepsi maintains an average brand interest of 24.5% with consistent performance across 6 markets
In direct competition, Pepsi outperforms Coca-Cola with 53.1 percentage point brand interest advantage across 51 shared markets: Arkansas (gap: 60.0% brand interest, 6.0% growth), Colorado (gap: 56.0% brand interest, 5.6% growth), and Kentucky (gap: 54.0% brand interest, 5.5% growth)
Pepsi successfully defends market leadership positions while maintaining brand interest growth in Connecticut (maintained 26.0% brand interest, +18.2% growth), Indiana (maintained 25.0% brand interest, +19.1% growth), and Nevada (maintained 23.0% brand interest, +21.1% growth)
Investment Recommendations
Strategic recommendations for Coca-Cola in the Sodas category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
51
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 78.0% | +0.0% | +5.4% |
| Detroit MI | 1,646,663 | 73.0% | -2.7% | +5.8% |
| Indianapolis IN | 1,026,188 | 75.0% | -5.1% | +5.6% |
| Nashville TN | 993,259 | 81.0% | +2.5% | +6.6% |
| Baltimore MD | 977,058 | 75.0% | -2.6% | +7.1% |
| Cincinnati OH | 810,849 | 78.0% | +1.3% | +9.9% |
| Jacksonville FL | 671,993 | 80.0% | +3.9% | +6.7% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 71.0% | +0.0% | +6.0% |
High Growth Priority
Large markets showing strong consistent growth
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Jackson MS | 288,295 | 84.0% | +13.5% | +2.4% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 239,777 | 86.0% | +6.2% | +3.6% |
| Rockford IL | 154,224 | 75.0% | +8.7% | +17.2% |
| Abilene-Sweetwater TX | 98,481 | 85.0% | +9.0% | +3.7% |
| Lima OH | 58,548 | 74.0% | +13.9% | +54.2% |
| Parkersburg WV | 53,788 | 80.0% | +25.0% | +15.9% |
| Greenwood-Greenville MS | 52,998 | 98.0% | +25.6% | +36.1% |
| Cheyenne WY-Scottsbluff NE | 51,459 | 76.0% | +10.1% | +22.6% |
Maintain & Optimize
Stable markets with consistent performance
51
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 77.0% | +0.0% | +1.3% |
| Los Angeles CA | 4,962,377 | 84.0% | +1.2% | +5.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 83.0% | +0.0% | +1.2% |
| Atlanta GA | 2,277,873 | 88.0% | +0.0% | +1.2% |
| Houston TX | 2,266,381 | 85.0% | +0.0% | +2.4% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 83.0% | +0.0% | +2.5% |
| Seattle-Tacoma WA | 1,798,974 | 80.0% | +0.0% | +2.6% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 80.0% | +0.0% | +2.6% |
Turnaround Priority
Markets requiring immediate attention / improvement
99
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 76.0% | -2.6% | +1.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 80.0% | -1.2% | +1.3% |
| Boston MA-Manchester NH | 2,206,762 | 80.0% | -2.4% | +2.6% |
| Phoenix AZ | 1,818,040 | 78.0% | -1.3% | +4.0% |
| Denver CO | 1,523,659 | 76.0% | -1.3% | +2.7% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 71.0% | -2.7% | +2.9% |
| Charlotte NC | 1,124,890 | 76.0% | -10.6% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 73.0% | -4.0% | +2.8% |
Brand Insights
Brand Insights for Coca-Cola in the Sodas category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Coca-Cola shows challenging performance with -0.8% average growth across 210 markets (76.0% avg brand interest), with positive growth in 59 of 210 markets
Top performing markets for Coca-Cola demonstrate exceptional results in Glendive MT (+100.0% growth, 100.0% brand interest, +100.0% change), Ottumwa IA-Kirksville MO (+35.7% growth, 95.0% brand interest, +25.0% change), and Greenwood-Greenville MS (+25.6% growth, 98.0% brand interest, +20.0% change)
Coca-Cola has 4 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 79 stable markets (0-5%), and 115 declining markets
Notable high-growth markets for Coca-Cola include Glendive MT (+100.0% growth, 100.0% brand interest), Greenwood-Greenville MS (+25.6% growth, 98.0% brand interest), and Ottumwa IA-Kirksville MO (+35.7% growth, 95.0% brand interest)
Coca-Cola demonstrates strong market momentum with combined growth and brand interest gains in key markets: Glendive MT (+100.0% growth, +100.0% gain, 100.0% current brand interest), Greenwood-Greenville MS (+25.6% growth, +20.0% gain, 98.0% current brand interest), and Ottumwa IA-Kirksville MO (+35.7% growth, +25.0% gain, 95.0% current brand interest)
Coca-Cola successfully defends strong market positions while maintaining brand interest growth in Glendive MT (maintained 100.0% brand interest, +100.0% growth), Greenwood-Greenville MS (maintained 98.0% brand interest, +25.6% growth), and Ottumwa IA-Kirksville MO (maintained 95.0% brand interest, +35.7% growth)
Coca-Cola achieves significant brand interest gains in Glendive MT (+100.0% brand interest growth, now at 100.0%), Greenwood-Greenville MS (+20.0% brand interest growth, now at 98.0%), and Ottumwa IA-Kirksville MO (+25.0% brand interest growth, now at 95.0%)
Coca-Cola shows accelerating brand interest growth in Glendive MT (+100.0% growth, 100.0% brand interest) and Greenwood-Greenville MS (+25.6% growth, 98.0% brand interest)
Coca-Cola maintains stable brand interest performance in mature markets: Albany GA (-1.2% growth, 83.0% brand interest) and Albany-Schenectady-Troy NY (-1.4% growth, 68.0% brand interest)
Coca-Cola faces growth challenges in historically strong markets: Albany GA (-1.2% growth, 83.0% brand interest) and Albany-Schenectady-Troy NY (-1.4% growth, 68.0% brand interest)
Coca-Cola performance in major markets: Baltimore MD (-2.6% growth, 75.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-2.4% growth, 80.0% brand interest, 2.6M TVHH), and Charlotte NC (-10.6% growth, 76.0% brand interest, 1.3M TVHH)
Coca-Cola shows positive brand interest growth in markets representing 20.0% of total TVHH coverage
Coca-Cola maintains strong brand interest positions (>30% share) in key markets: Albany GA (83.0% brand interest, -1.0% change), Albany-Schenectady-Troy NY (68.0% brand interest, -1.0% change), and Albuquerque-Santa Fe NM (78.0% brand interest, -3.0% change)
Coca-Cola achieves significant brand interest gains in Glendive MT (+100.0% brand interest), Greenwood-Greenville MS (+20.0% brand interest), and Ottumwa IA-Kirksville MO (+25.0% brand interest)
Coca-Cola maintains dominant market position with >35% brand interest in key markets: Albany GA (83.0% brand interest, 1.2% decline), Albany-Schenectady-Troy NY (68.0% brand interest, 1.4% decline), and Bend OR (71.0% brand interest, 1.4% decline)
Coca-Cola shows stable performance with 3.7% average growth across 210 markets (76.0% avg brand interest), with positive growth in 163 of 210 markets
Competitive Insights
Competitive Insights showcase how Coca-Cola performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Coca-Cola can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Coca-Cola can focus its competitive strategy.
Pepsi demonstrates category leadership at dma level with 8.7% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+15.8%, 22.0% brand interest), Alexandria LA (+15.4%, 15.0% brand interest), and Alpena MI (+66.7%, 5.0% brand interest)
In high-growth dma markets, Pepsi maintains an average brand interest of 26.6% with consistent performance across 37 markets
Pepsi shows strong momentum with 8.7% average brand interest growth across key dma markets: Juneau AK (+950.0% growth, +19.0% brand interest), North Platte NE (+100.0% growth, +40.0% brand interest), and Alpena MI (+66.7% growth, +2.0% brand interest)
Pepsi captured additional brand interest in 94 dma markets, averaging +4.0% brand interest growth in key growth dma
In direct competition, Pepsi outperforms Coca-Cola with 52.2 percentage point brand interest advantage across 209 shared markets: Abilene-Sweetwater TX (gap: 70.0% brand interest, 40.8% growth), Amarillo TX (gap: 76.0% brand interest, 23.5% growth), and Anchorage AK (gap: 58.0% brand interest, 5.8% growth)
In select markets, Coca-Cola outperforms Pepsi despite weaker overall growth (-0.8% vs +8.7% overall): Abilene-Sweetwater TX (Coca-Cola leads: 85.0% share, +9.0% growth vs Pepsi: 15.0%, -31.8%) and Amarillo TX (Coca-Cola leads: 88.0% share, +3.5% growth vs Pepsi: 12.0%, -20.0%)
Pepsi successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 22.0% brand interest, +15.8% growth), Augusta GA (maintained 22.0% brand interest, +22.2% growth), and Bluefield-Beckley-Oak Hill WV (maintained 29.0% brand interest, +20.8% growth)
Coca-Cola successfully defends market leadership positions while maintaining brand interest growth in Glendive MT (maintained 100.0% brand interest, +100.0% growth), Greenwood-Greenville MS (maintained 98.0% brand interest, +25.6% growth), and Ottumwa IA-Kirksville MO (maintained 95.0% brand interest, +35.7% growth)
Pepsi maintains strong brand interest position in key markets: Charlotte NC (24.0% brand interest, +60.0% growth), Indianapolis IN (25.0% brand interest, +19.1% growth), and Denver CO (24.0% brand interest, +4.3% growth)
Coca-Cola maintains strong brand interest position in key markets: Birmingham AL (83.0% brand interest, +1.2% growth), Cincinnati OH (78.0% brand interest, +1.3% growth), and Jacksonville FL (80.0% brand interest, +3.9% growth)
Coca-Cola dominates head-to-head competition against Pepsi in 205 of 207 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (85.0% vs 15.0% brand interest), Amarillo TX (88.0% vs 12.0% brand interest), and Anchorage AK (79.0% vs 21.0% brand interest)
Pepsi emerges as competitive threat to Coca-Cola with superior growth momentum (+8.7% vs -0.8%) across contested markets: Albany GA (Pepsi: +6.2% growth vs Coca-Cola: -1.2% growth), Albany-Schenectady-Troy NY (Pepsi: +3.2% growth vs Coca-Cola: -1.4% growth), and Albuquerque-Santa Fe NM (Pepsi: +15.8% growth vs Coca-Cola: -3.7% growth)
Pepsi demonstrates competitive strength with 108 high brand interest dma markets and 35 high-growth dma markets, notably in Juneau AK (21.0% brand interest, +950.0% growth), North Platte NE (40.0% brand interest, +100.0% growth), and St. Joseph MO (39.0% brand interest, +56.0% growth)
Coca-Cola demonstrates competitive strength with 95 high brand interest dma markets and 4 high-growth dma markets, notably in Glendive MT (100.0% brand interest, +100.0% growth), Ottumwa IA-Kirksville MO (95.0% brand interest, +35.7% growth), and Greenwood-Greenville MS (98.0% brand interest, +25.6% growth)
Coca-Cola maintains validated market dominance (>35% brand interest) across 210 key markets where it leads all competitors: Albany GA (83.0% brand interest, validated dominance), Albany-Schenectady-Troy NY (68.0% brand interest, validated dominance), and Albuquerque-Santa Fe NM (78.0% brand interest, validated dominance)
Major market competition: Coca-Cola and Pepsi show significant brand interest performance differences in key markets: Baltimore MD (Coca-Cola: -2.6%, Pepsi: +8.7%) and Boston MA-Manchester NH (Coca-Cola: -2.4%, Pepsi: +11.1%)