Coca-Cola
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Investment Recommendations
Targeted investment recommendations for Coca-Cola, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
50 DMAs
10 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
8 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
45 DMAs
13 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
108 DMAs
27 States
|
Brand Insights
Brand Insights reveal Coca-Cola’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Coca-Cola shows challenging performance with -1.2% average growth across 51 markets (75.4% avg brand interest), with positive growth in 13 of 51 markets
Coca-Cola has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 21 stable markets (0-5%), and 30 declining markets
Coca-Cola successfully defends strong market positions while maintaining brand interest growth in Alabama (maintained 81.0% brand interest, +0.0% growth), Alaska (maintained 77.0% brand interest, +2.7% growth), and Arizona (maintained 79.0% brand interest, +0.0% growth)
In small markets, Coca-Cola shows slight decline with high brand interest: Arkansas (-1.2% growth, 79.0% brand interest) and California (-2.5% growth, 78.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Sodas industry.
For Coca-Cola, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Coca-Cola, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Pepsi demonstrates category leadership at state level with 5.1% average brand interest growth, showing exceptional performance in Georgia (+25.0%, 15.0% brand interest), Louisiana (+21.4%, 17.0% brand interest), and New Mexico (+15.0%, 23.0% brand interest)
In high-growth state markets, Pepsi maintains an average brand interest of 22.0% with consistent performance across 8 markets
Pepsi shows strong momentum with 5.1% average brand interest growth across key state markets: Oklahoma (+30.0% growth, +6.0% brand interest), Texas (+26.7% growth, +4.0% brand interest), and Georgia (+25.0% growth, +3.0% brand interest)
Pepsi captured additional brand interest in 21 state markets, averaging +2.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Coca-Cola in the Sodas category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
50
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cleveland-Akron (Canton) OH | 1,319,557 | 71.0% | +1.4% | +9.2% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 76.0% | +2.7% | +10.1% |
| Pittsburgh PA | 998,699 | 68.0% | +1.5% | +6.3% |
| Cincinnati OH | 810,849 | 76.0% | +4.1% | +7.0% |
| Las Vegas NV | 739,704 | 75.0% | -3.9% | +5.6% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 71.0% | +2.9% | +6.0% |
| Buffalo NY | 537,294 | 63.0% | +3.3% | +3.3% |
| Albany-Schenectady-Troy NY | 491,946 | 69.0% | +3.0% | +6.2% |
High Growth Priority
Large markets showing strong consistent growth
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Minot-Bismarck-Dickinson(Williston) ND | 141,262 | 77.0% | +6.9% | +4.1% |
| Bangor ME | 120,853 | 75.0% | +8.7% | +5.6% |
| Missoula MT | 110,645 | 74.0% | +7.3% | +8.8% |
| Wheeling WV-Steubenville OH | 108,851 | 74.0% | +8.8% | +8.8% |
| Quincy IL-Hannibal MO-Keokuk IA | 83,989 | 63.0% | +14.6% | +16.7% |
| Butte-Bozeman MT | 69,267 | 76.0% | +15.2% | +5.6% |
| Lafayette IN | 69,020 | 83.0% | +12.2% | +9.2% |
| Zanesville OH | 28,849 | 77.0% | +22.2% | +5.5% |
Maintain & Optimize
Stable markets with consistent performance
45
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 81.0% | +1.3% | +0.0% |
| Chicago IL | 3,081,097 | 75.0% | +2.7% | +1.4% |
| Boston MA-Manchester NH | 2,206,762 | 80.0% | +0.0% | +2.6% |
| Phoenix AZ | 1,818,040 | 78.0% | +0.0% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 79.0% | +1.3% | +1.3% |
| Detroit MI | 1,646,663 | 74.0% | +1.4% | +4.2% |
| Minneapolis-St. Paul MN | 1,563,558 | 75.0% | +0.0% | +1.4% |
| Denver CO | 1,523,659 | 77.0% | +1.3% | +4.1% |
Turnaround Priority
Markets requiring immediate attention / improvement
108
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 74.0% | -3.9% | +0.0% |
| Philadelphia PA | 2,642,616 | 76.0% | -2.6% | +4.1% |
| Dallas-Ft. Worth TX | 2,585,309 | 83.0% | -2.4% | +2.5% |
| Atlanta GA | 2,277,873 | 87.0% | -2.3% | +0.0% |
| Houston TX | 2,266,381 | 83.0% | -3.5% | +1.2% |
| Washington DC (Hagerstown MD) | 2,224,748 | 79.0% | -1.3% | +4.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 81.0% | -1.2% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 77.0% | -3.8% | +0.0% |
Brand Insights
Brand Insights for Coca-Cola in the Sodas category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Coca-Cola shows challenging performance with -1.6% average growth across 210 markets (74.5% avg brand interest), with positive growth in 52 of 210 markets
Top performing markets for Coca-Cola demonstrate exceptional results in Zanesville OH (+22.2% growth, 77.0% brand interest, +14.0% change), Butte-Bozeman MT (+15.2% growth, 76.0% brand interest, +10.0% change), and Quincy IL-Hannibal MO-Keokuk IA (+14.6% growth, 63.0% brand interest, +8.0% change)
Coca-Cola has 2 markets with high growth (>15%), 8 markets with moderate growth (5-15%), 72 stable markets (0-5%), and 128 declining markets
Notable high-growth markets for Coca-Cola include Butte-Bozeman MT (+15.2% growth, 76.0% brand interest) and Zanesville OH (+22.2% growth, 77.0% brand interest)
Coca-Cola demonstrates strong market momentum with combined growth and brand interest gains in key markets: Butte-Bozeman MT (+15.2% growth, +10.0% gain, 76.0% current brand interest), Zanesville OH (+22.2% growth, +14.0% gain, 77.0% current brand interest), and Lafayette IN (+12.2% growth, +9.0% gain, 83.0% current brand interest)
Coca-Cola successfully defends strong market positions while maintaining brand interest growth in Butte-Bozeman MT (maintained 76.0% brand interest, +15.2% growth), Zanesville OH (maintained 77.0% brand interest, +22.2% growth), and Abilene-Sweetwater TX (maintained 80.0% brand interest, +0.0% growth)
In large markets, Coca-Cola shows slight decline with high brand interest: Atlanta GA (-2.2% growth, 87.0% brand interest) and Baltimore MD (-4.0% growth, 72.0% brand interest)
In medium markets, Coca-Cola shows slight decline with high brand interest: Albuquerque-Santa Fe NM (-3.7% growth, 78.0% brand interest) and Austin TX (-2.4% growth, 81.0% brand interest)
In small markets, Coca-Cola shows slight decline with high brand interest: Albany GA (-4.9% growth, 78.0% brand interest) and Alexandria LA (-12.2% growth, 79.0% brand interest)
Coca-Cola achieves significant brand interest gains in Butte-Bozeman MT (+10.0% brand interest growth, now at 76.0%) and Zanesville OH (+14.0% brand interest growth, now at 77.0%)
Coca-Cola shows accelerating brand interest growth in Butte-Bozeman MT (+15.2% growth, 76.0% brand interest) and Zanesville OH (+22.2% growth, 77.0% brand interest)
Coca-Cola maintains stable brand interest performance in mature markets: Albany GA (-4.9% growth, 78.0% brand interest) and Albuquerque-Santa Fe NM (-3.7% growth, 78.0% brand interest)
Coca-Cola faces growth challenges in historically strong markets: Albany GA (-4.9% growth, 78.0% brand interest) and Albuquerque-Santa Fe NM (-3.7% growth, 78.0% brand interest)
Coca-Cola performance in major markets: Atlanta GA (-2.2% growth, 87.0% brand interest, 2.7M TVHH), Baltimore MD (-4.0% growth, 72.0% brand interest, 1.1M TVHH), and Charlotte NC (-2.6% growth, 76.0% brand interest, 1.3M TVHH)
Coca-Cola shows positive brand interest growth in markets representing 28.6% of total TVHH coverage
Coca-Cola maintains strong brand interest positions (>30% share) in key markets: Albany GA (78.0% brand interest, -4.0% change), Albuquerque-Santa Fe NM (78.0% brand interest, -3.0% change), and Alexandria LA (79.0% brand interest, -11.0% change)
Competitive Insights
Competitive Insights showcase how Coca-Cola performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Coca-Cola can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Coca-Cola can focus its competitive strategy.
Pepsi demonstrates category leadership at dma level with 7.7% average brand interest growth, showing exceptional performance in Albany GA (+22.2%, 22.0% brand interest), Albuquerque-Santa Fe NM (+15.8%, 22.0% brand interest), and Alexandria LA (+110.0%, 21.0% brand interest)
In high-growth dma markets, Pepsi maintains an average brand interest of 24.6% with consistent performance across 46 markets
Pepsi shows strong momentum with 7.7% average brand interest growth across key dma markets: Alexandria LA (+110.0% growth, +11.0% brand interest), Victoria TX (+100.0% growth, +16.0% brand interest), and Laredo TX (+72.7% growth, +8.0% brand interest)
Pepsi captured additional brand interest in 99 dma markets, averaging +3.9% brand interest growth in key growth dma
In direct competition, Pepsi outperforms Coca-Cola with 49.8 percentage point brand interest advantage across 210 shared markets: Albany-Schenectady-Troy NY (gap: 38.0% brand interest, 9.1% growth), Anchorage AK (gap: 52.0% brand interest, 15.2% growth), and Bakersfield CA (gap: 44.0% brand interest, 4.9% growth)
In select markets, Coca-Cola outperforms Pepsi despite weaker overall growth (-1.6% vs +7.7% overall): Albany-Schenectady-Troy NY (Coca-Cola leads: 69.0% share, +3.0% growth vs Pepsi: 31.0%, -6.1%), Anchorage AK (Coca-Cola leads: 76.0% share, +4.1% growth vs Pepsi: 24.0%, -11.1%), and Bakersfield CA (Coca-Cola leads: 72.0% share, +1.4% growth vs Pepsi: 28.0%, -3.5%)
Pepsi successfully defends market leadership positions while maintaining brand interest growth in Billings, MT (maintained 30.0% brand interest, +30.4% growth), Casper-Riverton WY (maintained 47.0% brand interest, +23.7% growth), and Colorado Springs-Pueblo CO (maintained 30.0% brand interest, +20.0% growth)
Coca-Cola successfully defends market leadership positions while maintaining brand interest growth in Butte-Bozeman MT (maintained 76.0% brand interest, +15.2% growth), Zanesville OH (maintained 77.0% brand interest, +22.2% growth), and Abilene-Sweetwater TX (maintained 80.0% brand interest, +0.0% growth)
Pepsi maintains strong brand interest position in key markets: Miami-Ft. Lauderdale FL (21.0% brand interest, +16.7% growth), Tampa-St. Petersburg (Sarasota) FL (23.0% brand interest, +15.0% growth), and Hartford & New Haven CT (25.0% brand interest, +4.2% growth)
Coca-Cola maintains strong brand interest position in key markets: Chicago IL (75.0% brand interest, +2.7% growth), Cincinnati OH (76.0% brand interest, +4.1% growth), and Cleveland-Akron (Canton) OH (71.0% brand interest, +1.4% growth)
Coca-Cola dominates head-to-head competition against Pepsi in 206 of 206 shared DMA markets, with superior brand interest in key battlegrounds: Albany-Schenectady-Troy NY (69.0% vs 31.0% brand interest), Anchorage AK (76.0% vs 24.0% brand interest), and Bakersfield CA (72.0% vs 28.0% brand interest)
Pepsi emerges as competitive threat to Coca-Cola with superior growth momentum (+7.7% vs -1.6%) across contested markets: Albany GA (Pepsi: +22.2% growth vs Coca-Cola: -4.9% growth), Albuquerque-Santa Fe NM (Pepsi: +15.8% growth vs Coca-Cola: -3.7% growth), and Alexandria LA (Pepsi: +110.0% growth vs Coca-Cola: -12.2% growth)
Coca-Cola demonstrates competitive strength with 209 high brand interest dma markets and 2 high-growth dma markets, notably in Albany GA (78.0% brand interest, -4.9% growth), Albuquerque-Santa Fe NM (78.0% brand interest, -3.7% growth), and Alexandria LA (79.0% brand interest, -12.2% growth)
Pepsi demonstrates competitive strength with 101 high brand interest dma markets and 45 high-growth dma markets, notably in Albany-Schenectady-Troy NY (31.0% brand interest, -6.1% growth), Bakersfield CA (28.0% brand interest, -3.5% growth), and Buffalo NY (37.0% brand interest, -5.1% growth)
Coca-Cola maintains validated market dominance (>35% brand interest) across 209 key markets where it leads all competitors: Albany GA (78.0% brand interest, validated dominance), Albuquerque-Santa Fe NM (78.0% brand interest, validated dominance), and Alexandria LA (79.0% brand interest, validated dominance)
Major market competition: Coca-Cola and Pepsi show significant brand interest performance differences in key markets: Atlanta GA (Coca-Cola: -2.2%, Pepsi: +18.2%) and Baltimore MD (Coca-Cola: -4.0%, Pepsi: +12.0%)