Pepsi
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Pepsi, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
36 DMAs
8 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
62 DMAs
12 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
7 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
105 DMAs
28 States
|
Brand Insights
Brand Insights reveal Pepsi’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Pepsi shows stable performance with 4.6% average growth across 51 markets (23.5% avg brand interest), with positive growth in 31 of 51 markets
Top performing markets for Pepsi demonstrate exceptional results in North Carolina (+27.3% growth, 28.0% brand interest, +6.0% change), Nevada (+21.1% growth, 23.0% brand interest, +4.0% change), and Indiana (+19.1% growth, 25.0% brand interest, +4.0% change)
Pepsi has 6 markets with high growth (>15%), 15 markets with moderate growth (5-15%), 20 stable markets (0-5%), and 10 declining markets
Notable high-growth markets for Pepsi include Connecticut (+18.2% growth, 26.0% brand interest), Indiana (+19.1% growth, 25.0% brand interest), and Nevada (+21.1% growth, 23.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Sodas industry.
For Pepsi, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Pepsi, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Pepsi demonstrates category leadership at state level with 4.6% average brand interest growth, showing exceptional performance in Connecticut (+18.2%, 26.0% brand interest), Indiana (+19.1%, 25.0% brand interest), and Nevada (+21.1%, 23.0% brand interest)
In high-growth state markets, Pepsi maintains an average brand interest of 24.5% with consistent performance across 6 markets
In direct competition, Pepsi outperforms Coca-Cola with 53.1 percentage point brand interest advantage across 51 shared markets: Arkansas (gap: 60.0% brand interest, 6.0% growth), Colorado (gap: 56.0% brand interest, 5.6% growth), and Kentucky (gap: 54.0% brand interest, 5.5% growth)
Pepsi successfully defends market leadership positions while maintaining brand interest growth in Connecticut (maintained 26.0% brand interest, +18.2% growth), Indiana (maintained 25.0% brand interest, +19.1% growth), and Nevada (maintained 23.0% brand interest, +21.1% growth)
Investment Recommendations
Strategic recommendations for Pepsi in the Sodas category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
36
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 24.0% | +9.1% | -4.0% |
| Detroit MI | 1,646,663 | 27.0% | +8.0% | -12.9% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 29.0% | +7.4% | -6.5% |
| Baltimore MD | 977,058 | 25.0% | +8.7% | -16.7% |
| Columbus OH | 865,632 | 28.0% | +7.7% | -9.7% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 25.0% | +8.7% | -7.4% |
| Las Vegas NV | 739,704 | 23.0% | +9.5% | -8.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 25.0% | +8.7% | -7.4% |
High Growth Priority
Large markets showing strong consistent growth
62
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,206,762 | 20.0% | +11.1% | -9.1% |
| Charlotte NC | 1,124,890 | 24.0% | +60.0% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 27.0% | +12.5% | -6.9% |
| Indianapolis IN | 1,026,188 | 25.0% | +19.1% | -13.8% |
| San Antonio TX | 900,609 | 19.0% | +11.8% | -5.0% |
| Austin TX | 831,742 | 19.0% | +11.8% | -9.5% |
| Oklahoma City OK | 631,839 | 23.0% | +9.5% | +4.6% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 33.0% | +17.9% | -5.7% |
Maintain & Optimize
Stable markets with consistent performance
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 20.0% | +5.3% | -4.8% |
| Kansas City MO | 866,618 | 26.0% | +4.0% | -3.7% |
| Baton Rouge LA | 300,475 | 14.0% | +0.0% | +0.0% |
| Tri-Cities TN-VA | 281,792 | 27.0% | +3.9% | -3.6% |
| North Platte NE | 12,546 | 40.0% | +0.0% | +0.0% |
| Glendive MT | 3,332 | 0.0% | +0.0% | +0.0% |
| District of Columbia | N/A | 21.0% | +0.0% | +5.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
105
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 23.0% | +0.0% | -4.2% |
| Los Angeles CA | 4,962,377 | 16.0% | -5.9% | -20.0% |
| Chicago IL | 3,081,097 | 22.0% | +0.0% | -15.4% |
| Dallas-Ft. Worth TX | 2,585,309 | 17.0% | +0.0% | -5.6% |
| Atlanta GA | 2,277,873 | 12.0% | +0.0% | -7.7% |
| Houston TX | 2,266,381 | 15.0% | +0.0% | -11.8% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 17.0% | +0.0% | -10.5% |
| Phoenix AZ | 1,818,040 | 22.0% | +4.8% | -12.0% |
Brand Insights
Brand Insights for Pepsi in the Sodas category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Pepsi shows strong performance with 8.7% average growth across 209 markets (23.9% avg brand interest), with positive growth in 114 of 209 markets
Top performing markets for Pepsi demonstrate exceptional results in Juneau AK (+950.0% growth, 21.0% brand interest, +19.0% change), North Platte NE (+100.0% growth, 40.0% brand interest, +40.0% change), and Charlotte NC (+60.0% growth, 24.0% brand interest, +9.0% change)
Pepsi has 37 markets with high growth (>15%), 58 markets with moderate growth (5-15%), 56 stable markets (0-5%), and 58 declining markets
Notable high-growth markets for Pepsi include Albuquerque-Santa Fe NM (+15.8% growth, 22.0% brand interest), Alexandria LA (+15.4% growth, 15.0% brand interest), and Alpena MI (+66.7% growth, 5.0% brand interest)
Pepsi demonstrates strong market momentum with combined growth and brand interest gains in key markets: Augusta GA (+22.2% growth, +4.0% gain, 22.0% current brand interest), Bluefield-Beckley-Oak Hill WV (+20.8% growth, +5.0% gain, 29.0% current brand interest), and Casper-Riverton WY (+20.0% growth, +7.0% gain, 42.0% current brand interest)
Pepsi successfully defends strong market positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 22.0% brand interest, +15.8% growth), Augusta GA (maintained 22.0% brand interest, +22.2% growth), and Bluefield-Beckley-Oak Hill WV (maintained 29.0% brand interest, +20.8% growth)
In large markets, Pepsi shows modest growth with notable brand interest: Charlotte NC (+60.0% growth, 24.0% brand interest) and Indianapolis IN (+19.1% growth, 25.0% brand interest)
In medium markets, Pepsi shows modest growth with notable brand interest: Albuquerque-Santa Fe NM (+15.8% growth, 22.0% brand interest) and Greensboro-High Point-Winston Salem NC (+17.9% growth, 33.0% brand interest)
In small markets, Pepsi shows strong growth with notable brand interest: Alexandria LA (+15.4% growth, 15.0% brand interest) and Alpena MI (+66.7% growth, 5.0% brand interest)
Pepsi maintains consistent performance with steady growth and stable brand interest across 27% of markets, exemplified by Tucson (Sierra Vista) AZ (+15.0% growth, +3.0% brand interest), Albany GA (+6.2% growth, +1.0% brand interest), and Bakersfield CA (+7.4% growth, +2.0% brand interest)
Pepsi maintains dominant market position with >35% brand interest in key markets: Casper-Riverton WY (42.0% brand interest, +20.0% growth), Elmira NY (37.0% brand interest, +23.3% growth), and Erie PA (36.0% brand interest, +28.6% growth)
Pepsi achieves significant brand interest gains in Albuquerque-Santa Fe NM (+3.0% brand interest growth, now at 22.0%), Augusta GA (+4.0% brand interest growth, now at 22.0%), and Biloxi-Gulfport MS (+4.0% brand interest growth, now at 19.0%)
Pepsi shows accelerating brand interest growth in Albuquerque-Santa Fe NM (+15.8% growth, 22.0% brand interest) and Alexandria LA (+15.4% growth, 15.0% brand interest)
Pepsi demonstrates emerging brand interest strength in Alexandria LA (+15.4% growth, 15.0% brand interest) and Alpena MI (+66.7% growth, 5.0% brand interest)
Pepsi maintains stable brand interest performance in mature markets: Anchorage AK (-4.5% growth, 21.0% brand interest) and Billings, MT (-3.3% growth, 29.0% brand interest)
Pepsi faces growth challenges in historically strong markets: Billings, MT (-3.3% growth, 29.0% brand interest) and Binghamton NY (-6.7% growth, 28.0% brand interest)
Competitive Insights
Competitive Insights showcase how Pepsi performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Pepsi can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Pepsi can focus its competitive strategy.
Pepsi demonstrates category leadership at dma level with 8.7% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+15.8%, 22.0% brand interest), Alexandria LA (+15.4%, 15.0% brand interest), and Alpena MI (+66.7%, 5.0% brand interest)
In high-growth dma markets, Pepsi maintains an average brand interest of 26.6% with consistent performance across 37 markets
Pepsi shows strong momentum with 8.7% average brand interest growth across key dma markets: Juneau AK (+950.0% growth, +19.0% brand interest), North Platte NE (+100.0% growth, +40.0% brand interest), and Alpena MI (+66.7% growth, +2.0% brand interest)
Pepsi captured additional brand interest in 94 dma markets, averaging +4.0% brand interest growth in key growth dma
In direct competition, Pepsi outperforms Coca-Cola with 52.2 percentage point brand interest advantage across 209 shared markets: Abilene-Sweetwater TX (gap: 70.0% brand interest, 40.8% growth), Amarillo TX (gap: 76.0% brand interest, 23.5% growth), and Anchorage AK (gap: 58.0% brand interest, 5.8% growth)
In select markets, Coca-Cola outperforms Pepsi despite weaker overall growth (-0.8% vs +8.7% overall): Abilene-Sweetwater TX (Coca-Cola leads: 85.0% share, +9.0% growth vs Pepsi: 15.0%, -31.8%) and Amarillo TX (Coca-Cola leads: 88.0% share, +3.5% growth vs Pepsi: 12.0%, -20.0%)
Pepsi successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 22.0% brand interest, +15.8% growth), Augusta GA (maintained 22.0% brand interest, +22.2% growth), and Bluefield-Beckley-Oak Hill WV (maintained 29.0% brand interest, +20.8% growth)
Coca-Cola successfully defends market leadership positions while maintaining brand interest growth in Glendive MT (maintained 100.0% brand interest, +100.0% growth), Greenwood-Greenville MS (maintained 98.0% brand interest, +25.6% growth), and Ottumwa IA-Kirksville MO (maintained 95.0% brand interest, +35.7% growth)
Pepsi maintains strong brand interest position in key markets: Charlotte NC (24.0% brand interest, +60.0% growth), Indianapolis IN (25.0% brand interest, +19.1% growth), and Denver CO (24.0% brand interest, +4.3% growth)
Coca-Cola maintains strong brand interest position in key markets: Birmingham AL (83.0% brand interest, +1.2% growth), Cincinnati OH (78.0% brand interest, +1.3% growth), and Jacksonville FL (80.0% brand interest, +3.9% growth)
Coca-Cola dominates head-to-head competition against Pepsi in 205 of 207 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (85.0% vs 15.0% brand interest), Amarillo TX (88.0% vs 12.0% brand interest), and Anchorage AK (79.0% vs 21.0% brand interest)
Pepsi emerges as competitive threat to Coca-Cola with superior growth momentum (+8.7% vs -0.8%) across contested markets: Albany GA (Pepsi: +6.2% growth vs Coca-Cola: -1.2% growth), Albany-Schenectady-Troy NY (Pepsi: +3.2% growth vs Coca-Cola: -1.4% growth), and Albuquerque-Santa Fe NM (Pepsi: +15.8% growth vs Coca-Cola: -3.7% growth)
Pepsi demonstrates competitive strength with 108 high brand interest dma markets and 35 high-growth dma markets, notably in Juneau AK (21.0% brand interest, +950.0% growth), North Platte NE (40.0% brand interest, +100.0% growth), and St. Joseph MO (39.0% brand interest, +56.0% growth)
Coca-Cola demonstrates competitive strength with 95 high brand interest dma markets and 4 high-growth dma markets, notably in Glendive MT (100.0% brand interest, +100.0% growth), Ottumwa IA-Kirksville MO (95.0% brand interest, +35.7% growth), and Greenwood-Greenville MS (98.0% brand interest, +25.6% growth)
Coca-Cola maintains validated market dominance (>35% brand interest) across 210 key markets where it leads all competitors: Albany GA (83.0% brand interest, validated dominance), Albany-Schenectady-Troy NY (68.0% brand interest, validated dominance), and Albuquerque-Santa Fe NM (78.0% brand interest, validated dominance)
Major market competition: Coca-Cola and Pepsi show significant brand interest performance differences in key markets: Baltimore MD (Coca-Cola: -2.6%, Pepsi: +8.7%) and Boston MA-Manchester NH (Coca-Cola: -2.4%, Pepsi: +11.1%)