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What is BrandStack?
BrandStack is a brand intelligence company used by some of the top global brands to integrate our unique brand intelligence solutions into their cross-channel brand marketing channels (Search, Social, Video, Display, TV, Email, Audio and more).
For Pepsi, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 222 Top Market Areas (TMAs), 156 Opportunity Market Areas (OMAs), 222 Competitive Marketing Areas (CMAs) and Pepsi specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Pepsi below and see how your teams and campaigns can benefit from it.
For Pepsi, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 222 Top Market Areas (TMAs), 156 Opportunity Market Areas (OMAs), 222 Competitive Marketing Areas (CMAs) and Pepsi specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Pepsi below and see how your teams and campaigns can benefit from it.
Pepsi and Sodas
Top Market Areas (TMAs)
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Pepsi has 222 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Pepsi has 222 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| Alabama | Prichard, Troy, Homewood, Bessemer, Florence |
| Arizona | Globe, Apache Junction, Kingman, Prescott, Maricopa, Flagstaff, Casas Adobes, Queen Creek |
| Arkansas | Bentonville, Paragould, Jonesboro, Blytheville, Springdale |
| California | North Tustin, Danville, Healdsburg, Diamond Springs, Lake Forest, Hollister, Bakersfield, Vallejo |
| Colorado | Northglenn, Greenwood Village, Louisville, Idaho Springs, Parker, Commerce City, Grand Junction, Greeley |
Opportunity Market Areas (OMAs)
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Pepsi has 156 areas for Q2 2023.
BrandStack algorithms indicate Pepsi has 156 areas for Q2 2023.
| Region | Markets |
|---|---|
| Arizona | Phoenix, Lake Havasu City, Surprise, Tucson, Prescott, San Tan Valley, Avondale, Marana |
| Arkansas | Fayetteville, Pine Bluff, Roland, Rogers, Little Rock |
| California | Merced, Culver City, Victorville, Imperial, Coloma, Hayward, Chino, Chico |
| Colorado | Longmont, Colorado Springs, Pueblo, Idaho Springs, Erie |
| Connecticut | Darien, East Haven, Norwalk, Enfield, Stamford, Middletown, Trumbull, Torrington |
Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Pepsi, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Pepsi.
For Pepsi, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Pepsi.
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Pepsi saw high brand interest in these areas in Colorado: Roxborough Park, Commerce City, Security-Widefield, Wheat Ridge and Black Forest. Overall, these regions saw 93.92% more brand interest than the overall Colorado region.
93.92
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Pepsi saw 93.69% more brand interest in these areas (Charlton, Wenham, Maynard, Abington and Raynham) compared to the overall Massachusetts region.
93.69
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Pepsi saw relatively higher brand interest in Strasburg, Lakeside, Pulaski, Ashland and Lake Barcroft across Virginia - specifically 82.89% more brand interest than the overall Virginia region.
82.89
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Pepsi saw relatively higher brand interest in Kingsley, Caledonia, Rockford, Burton, Port Huron charter Township, Caro, Washington and Thomas Township across Michigan - specifically 80.62% more brand interest than the overall Michigan region.
80.62
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Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Pepsi, we generated benchmarked insights across competitive brands in the Sodas vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Pepsi, we generated benchmarked insights across competitive brands in the Sodas vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
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For Pepsi and Coca-Cola, the most competitive markets in Oklahoma are - Duncan, Stillwater, Norman, Tulsa and Broken Arrow.
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For Pepsi and Coca-Cola, the most competitive markets in Minnesota are - West Saint Paul and Apple Valley.
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The most competitive markets for Pepsi and Coca-Cola in Mississippi are - Tupelo.
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For Pepsi and Coca-Cola, the most competitive markets in Nebraska are - Lincoln and Omaha.
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Top Market Areas (TMAs) Entire List
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Pepsi has 222 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Pepsi has 222 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| Alabama | Prichard, Troy, Homewood, Bessemer, Florence |
| Arizona | Globe, Apache Junction, Kingman, Prescott, Maricopa, Flagstaff, Casas Adobes, Queen Creek |
| Arkansas | Bentonville, Paragould, Jonesboro, Blytheville, Springdale |
| California | North Tustin, Danville, Healdsburg, Diamond Springs, Lake Forest, Hollister, Bakersfield, Vallejo |
| Colorado | Northglenn, Greenwood Village, Louisville, Idaho Springs, Parker, Commerce City, Grand Junction, Greeley |
| Connecticut | Putnam, Monroe, Westport, Newington, Bloomfield, Waterbury, Bethel, Greenwich |
| Delaware | Dover, Cheswold, Wilmington, Lewes, Brookside |
| Florida | Wesley Chapel South, Islamorada, South Venice, Sun City Center, The Hammocks, Merritt Island, Fontainebleau, Thonotosassa |
| Georgia | Richmond Hill, Kingsland, Lithonia, Fort Oglethorpe, Commerce |
| Hawaii | Kaneohe, Hilo, Honolulu, Nu0101nu0101kuli, Waipio Acres |
| Idaho | Kuna, Garden City, Meridian, Post Falls, Moscow |
| Illinois | Channahon, Frankfort, Lake Zurich, New Lenox, Stickney |
| Iowa | Ely, Cedar Rapids, Burlington, Mineola, Ames |
| Kansas | Arkansas City, Derby, Emporia, Merriam, Topeka |
| Kentucky | Grayson, Fort Thomas, Hodgenville, Covington, Winchester |
| Louisiana | Thibodaux, Luling, Gretna, Chalmette, Mandeville, Moss Bluff, Prairieville, Shreveport |
| Maryland | Potomac, Chestertown, Prince Frederick, Aberdeen, Odenton |
| Massachusetts | Salem, Falmouth, Hamilton, Auburn, Mashpee |
| Michigan | Inkster, Marshall, Blackman, Kingsley, Fort Gratiot Township |
| Minnesota | Stillwater, Arden Hills, Hastings, Cloquet, Waconia |
| Mississippi | Gulfport, Corinth, Pearl, Tupelo, Oxford |
| Nebraska | Blair, Papillion, North Platte, Kearney, Lincoln |
| Nevada | Fernley, Carson City, Enterprise, Sparks, North Las Vegas |
| New Hampshire | Pelham, Newmarket, Salem, Concord, Nashua |
| New Jersey | Robbinsville, Carteret, Manchester Township, Delran, Randolph, Hanover, Clark, Linden |
| New Mexico | Pueblo of Sandia Village, La Cienega, Farmington, Sunland Park, Rio Rancho |
| New York | Grand Island, West Henrietta, Pleasant Valley, Hastings-on-Hudson, Fredonia |
| North Carolina | Unionville, Benson, Mebane, Morrisville, Waxhaw |
| Oklahoma | Shawnee, Ardmore, Oakhurst, Sand Springs, Jenks, Duncan, Stillwater, Norman |
| Oregon | Blodgett, Woodburn, Wilsonville, Lewisburg, Roseburg, Corbett, Central Point, Bend |
| Pennsylvania | Waynesburg, New Hope, Punxsutawney, Duncansville, Folcroft |
| Rhode Island | Johnston, Woonsocket, North Kingstown, North Smithfield, Cranston |
| South Carolina | Gaffney, Columbia, North Charleston, Oak Grove, Elgin |
| Texas | Cibolo, Anna, University Park, Hudson, Wixon Valley, Del Rio, Missouri City, Allen |
| Utah | Peoa, Pleasant Grove, Magna, Salt Lake City, Taylorsville, South Weber, Sandy, Park City |
| Virginia | Petersburg, Strasburg, Danville, Woodlake, Forest |
| West Virginia | Saint Albans, North Hills, Wheeling, Princeton, Charleston |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Top Market Areas (TMA) list. If you are not sure who Pepsi's CSM is, reach out to us and we will connect you with them.
Opportunity Market Areas (OMAs) Entire List
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Pepsi has 156 areas for Q2 2023.
BrandStack algorithms indicate Pepsi has 156 areas for Q2 2023.
| Region | Markets |
|---|---|
| Arizona | Phoenix, Lake Havasu City, Surprise, Tucson, Prescott, San Tan Valley, Avondale, Marana |
| Arkansas | Fayetteville, Pine Bluff, Roland, Rogers, Little Rock |
| California | Merced, Culver City, Victorville, Imperial, Coloma, Hayward, Chino, Chico |
| Colorado | Longmont, Colorado Springs, Pueblo, Idaho Springs, Erie |
| Connecticut | Darien, East Haven, Norwalk, Enfield, Stamford, Middletown, Trumbull, Torrington |
| Florida | Upper Grand Lagoon, Bloomingdale, Palm City, North Naples, Lake Butler, Middleburg, Fernandina Beach, Lake Mary |
| Georgia | Buford, Dacula, Canton, Flowery Branch, Brookhaven |
| Idaho | Boise, Meridian, Nampa, Pocatello, Post Falls |
| Illinois | Bloomingdale, East Moline, Orland Park, Loves Park, Lake Zurich |
| Kansas | Topeka, Kansas City, Fort Riley, Hutchinson, Olathe |
| Massachusetts | Braintree, Bridgewater, Marblehead, Norwood, Andover |
| Michigan | East Lansing, Grand Blanc, Harrison charter Township, Meridian charter Township, Ann Arbor, Macomb, Lincoln Park, Delta charter Township |
| Mississippi | Pascagoula, Flowood, Jackson, Madison, Southaven |
| Nevada | Reno, North Las Vegas, Henderson, Paradise, Sunrise Manor |
| New Hampshire | Durham, Lebanon, Nashua, Manchester, Dover |
| New Jersey | Medford, Voorhees Township, Long Branch, Carteret, West Deptford, Warren, Perth Amboy, Galloway |
| New York | Tarrytown, Grand Island, Eastchester, Country Knolls, Macedon |
| North Carolina | Stallings, Knightdale, Drexel, Mebane, Chapel Hill |
| Oklahoma | Oklahoma City, Tuttle, Broken Arrow, Edmond, Sapulpa |
| Oregon | Beavercreek, Portland, Beaverton, Central Point, Bend |
| Pennsylvania | Ardmore, West Norriton, Penn Hills, East York, Bethel Park |
| Texas | Horizon City, Del Rio, Sugar Land, Bear Creek, Royse City |
| Utah | Provo, Sandy, Springville, Mapleton, Kaysville, Ogden, Holladay, South Salt Lake |
| Virginia | Blacksburg, Petersburg, Centreville, Woodlake, Chesapeake |
| West Virginia | Morgantown, Wheeling, Martinsburg, Charleston, Fairmont |
| Wisconsin | Slinger, Allouez, Middleton, De Pere, Mount Horeb |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Opportunity Market Areas (OMA) list. If you are not sure who Pepsi's CSM is, reach out to us and we will connect you with them.
Competitive Market Areas (CMAs) Entire List
Competitive Market Areas (OMAs) are geo regions that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong presence.
In this case, our algorithms indicate Pepsi and Coca-Cola have 222 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
In this case, our algorithms indicate Pepsi and Coca-Cola have 222 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
| Region | Markets |
|---|---|
| United States | Newport News, Cheektowaga, Altoona, High Point, East Lansing, McKinney |
| Alabama | Troy, Homewood, Bessemer, Florence |
| Arizona | Flagstaff, Casas Adobes, Queen Creek, Glendale, Scottsdale, Buckeye, Sun Lakes, Mesa, Casa Grande, Gilbert, Goodyear |
| Arkansas | Blytheville, Springdale, Maumelle, Camden |
| California | Bakersfield, Vallejo, Modesto, Thermal, Hanford, Pico Rivera, Turlock, Eastvale, Santa Monica, Huntington Beach, Fresno, Rancho Santa Margarita, Mission Viejo, Alameda, Redondo Beach |
| Colorado | Lakewood, Westminster, Denver, Thornton, Centennial, Colorado Springs |
| Connecticut | Hartford, Norwalk, Enfield, Manchester, Glastonbury, New Milford, Bridgeport, Stamford |
| Delaware | Cheswold, Wilmington, Lewes, Brookside |
| Florida | DeLand, Gonzalez, Conway, Upper Grand Lagoon, Lake Magdalene, Kings Point |
| Georgia | Lithonia, Fort Oglethorpe, Commerce |
| Hawaii | Honolulu, Nu0101nu0101kuli |
| Illinois | East Moline, Riverwoods |
| Iowa | Altoona, West Des Moines, Ankeny, Mason City, Sioux City, Johnston |
| Kansas | Merriam, Topeka |
| Kentucky | Erlanger, Owensboro, Shepherdsville, Lexington, Richmond, Pikeville |
| Louisiana | Chalmette, Mandeville, Moss Bluff, Prairieville |
| Maryland | Cumberland, Myersville |
| Massachusetts | Malden, Franklin, Andover, Raynham, Bridgewater |
| Michigan | Norton Shores, Bath Township, Plainfield charter Township, Redford Charter Township, Southgate, Harrison charter Township |
| Minnesota | West Saint Paul, Apple Valley |
| Mississippi | Tupelo |
| Nebraska | Lincoln, Omaha |
| Nevada | Enterprise, Sparks, North Las Vegas, Reno |
| New Hampshire | Concord, Nashua, Portsmouth, Manchester |
| New Jersey | Avalon, Evesham Township, Hazlet, Little Falls, Piscataway Township, River Edge |
| New Mexico | Farmington, Sunland Park |
| New York | Scotchtown, Jericho, Latham |
| North Carolina | Waxhaw, Indian Trail |
| Oklahoma | Duncan, Stillwater, Norman, Tulsa, Broken Arrow |
| Oregon | Hermiston, Eugene, Hillsboro, Mulino, Aloha, Salem, Springfield, Corvallis |
| Pennsylvania | Johnstown, Cranberry Township, State College |
| Rhode Island | North Smithfield, Cranston |
| South Carolina | North Charleston, Oak Grove, Elgin, Lexington |
| Texas | Allen, The Colony, Cross Roads, Bee Cave, Mesquite, Ennis, West Lake Hills, DeSoto, Wylie, McKinney, Horizon City |
| Utah | Magna, Salt Lake City, Taylorsville, South Weber, Sandy, Park City, West Jordan, Orem, Farmington |
| Virginia | Newport News, Lynchburg |
| West Virginia | Princeton, Charleston, Bridgeport, Teays Valley, Huntington |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Competitive Market Areas (CMA) list. If you are not sure who Pepsi's CSM is, reach out to us and we will connect you with them.
Top Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Pepsi, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Pepsi.
For Pepsi, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Pepsi.
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Pepsi saw high brand interest in these areas in Colorado: Roxborough Park, Commerce City, Security-Widefield, Wheat Ridge and Black Forest. Overall, these regions saw 93.92% more brand interest than the overall Colorado region.
93.92
|
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Pepsi saw 93.69% more brand interest in these areas (Charlton, Wenham, Maynard, Abington and Raynham) compared to the overall Massachusetts region.
93.69
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Pepsi saw relatively higher brand interest in Strasburg, Lakeside, Pulaski, Ashland and Lake Barcroft across Virginia - specifically 82.89% more brand interest than the overall Virginia region.
82.89
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Pepsi saw relatively higher brand interest in Kingsley, Caledonia, Rockford, Burton, Port Huron charter Township, Caro, Washington and Thomas Township across Michigan - specifically 80.62% more brand interest than the overall Michigan region.
80.62
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Pepsi saw high brand interest in New Jersey especially in Westwood, River Edge, Andover Township, Ridgefield Park, Lindenwold, Hackettstown, Millville and Ocean Township. Overall, these regions saw 72.38% more brand interest than the overall New Jersey region.
72.38
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Pepsi saw relatively higher brand interest in Perry, Commerce, Waycross, Vinings and Ellenwood across Georgia - specifically 70.36% more brand interest than the overall Georgia region.
70.36
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Pepsi saw relatively higher brand interest in Dayton, Mesquite, Enterprise, Spring Valley and Carson City across Nevada - specifically 69.68% more brand interest than the overall Nevada region.
69.68
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Pepsi saw relatively higher brand interest in Hartsdale, Sayville, East Glenville, Carmel and Olean across New York - specifically 66.97% more brand interest than the overall New York region.
66.97
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Pepsi saw relatively higher brand interest in Magnolia, Jonesboro, El Dorado, Camden and Cave City across Arkansas - specifically 62.25% more brand interest than the overall Arkansas region.
62.25
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For more extensive list of brand insights for Pepsi and other brands, please connect with us to see how you can get started with BrandStack.
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Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Pepsi, we generated benchmarked insights across competitive brands in the Sodas vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Pepsi, we generated benchmarked insights across competitive brands in the Sodas vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
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For Pepsi and Coca-Cola, the most competitive markets in Oklahoma are - Duncan, Stillwater, Norman, Tulsa and Broken Arrow.
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For Pepsi and Coca-Cola, the most competitive markets in Minnesota are - West Saint Paul and Apple Valley.
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The most competitive markets for Pepsi and Coca-Cola in Mississippi are - Tupelo.
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For Pepsi and Coca-Cola, the most competitive markets in Nebraska are - Lincoln and Omaha.
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The most competitive markets for Pepsi and Coca-Cola in Nevada are - Enterprise, Sparks, North Las Vegas and Reno.
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Concord, Nashua, Portsmouth and Manchester are the most competitive markets for Pepsi and Coca-Cola in New Hampshire
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The most competitive markets for Pepsi and Coca-Cola in New Jersey are - Avalon, Evesham Township, Hazlet, Little Falls, Piscataway Township and River Edge.
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The most competitive markets for Pepsi and Coca-Cola in New Mexico are - Farmington and Sunland Park.
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For Pepsi and Coca-Cola, the most competitive markets in New York are - Scotchtown, Jericho and Latham.
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For more extensive list of competitive insights for Pepsi and other brands, please connect with us to see how you can get started with BrandStack.
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