Pepsi
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Pepsi, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
15 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
10 DMAs
1 State
|
|
Monitor & Maintain
|
All other markets
|
146 DMAs
49 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
40 DMAs
|
Brand Insights
Brand Insights reveal Pepsi’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Pepsi shows challenging performance with -8.3% average growth across 51 markets (23.4% avg brand interest), with positive growth in 4 of 51 markets
Pepsi has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 8 stable markets (0-5%), and 43 declining markets
Pepsi maintains strong brand interest positions in key markets: Iowa (33.0% brand interest, -3.0% change), Wyoming (34.0% brand interest, -3.0% change), and Maine (31.0% brand interest, +1.0% change)
Pepsi shows positive brand interest momentum in 4 markets, notably in Maine (+1.0% brand interest), New York (+1.0% brand interest), North Dakota (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Sodas industry.
For Pepsi, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Pepsi, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Coca-Cola maintains market dominance with an average 76.7% brand interest across key markets: Alabama (83.0% brand interest, +3.8% growth), Alaska (76.0% brand interest, +4.1% growth), and Arizona (80.0% brand interest, +2.6% growth)
Coca-Cola dominates in 47 of 51 key battleground markets against Pepsi, notably in Alabama (17.0% vs 83.0% brand interest), Alaska (24.0% vs 76.0% brand interest), and Arizona (20.0% vs 80.0% brand interest)
Pepsi successfully defends market leadership positions while maintaining brand interest growth in Maine (maintained 31.0% brand interest, +3.3% growth), New Hampshire (maintained 26.0% brand interest, +0.0% decline), and New York (maintained 27.0% brand interest, +3.9% growth)
Coca-Cola successfully defends market leadership positions while maintaining brand interest growth in Alabama (maintained 83.0% brand interest, +3.8% growth), Alaska (maintained 76.0% brand interest, +4.1% growth), and Arizona (maintained 80.0% brand interest, +2.6% growth)
Investment Recommendations
Strategic recommendations for Pepsi in the Sodas category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 651,174 | 34.0% | -2.9% | -10.5% |
| Louisville KY | 634,542 | 24.0% | -11.1% | -17.2% |
| Albuquerque-Santa Fe NM | 634,260 | 20.0% | -13.0% | -20.0% |
| Providence RI-New Bedford MA | 584,232 | 23.0% | -11.5% | -23.3% |
| Memphis TN | 567,037 | 20.0% | -20.0% | -20.0% |
| Fresno-Visalia CA | 558,026 | 31.0% | +0.0% | -16.2% |
| Buffalo NY | 556,257 | 39.0% | +0.0% | -17.0% |
| Ft. Myers-Naples FL | 543,946 | 21.0% | +0.0% | -25.0% |
Maintain & Optimize
Stable markets with consistent performance
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Shreveport LA | 328,698 | 14.0% | -6.7% | -6.7% |
| Tallahassee FL-Thomasville GA | 263,586 | 25.0% | +0.0% | +0.0% |
| Eugene OR | 220,739 | 34.0% | -5.6% | -5.6% |
| Minot-Bismarck-Dickinson(Williston) ND | 146,247 | 24.0% | -4.0% | +0.0% |
| Erie PA | 134,130 | 30.0% | -6.3% | -3.2% |
| Panama City FL | 132,616 | 22.0% | +4.8% | -4.4% |
| Quincy IL-Hannibal MO-Keokuk IA | 86,953 | 44.0% | -4.4% | -6.4% |
| Grand Junction-Montrose CO | 68,966 | 28.0% | +3.7% | +3.7% |
Monitor & Maintain
All other markets
146
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,358,268 | 12.0% | -7.7% | -29.4% |
| Houston TX | 2,346,370 | 13.0% | -23.5% | -38.1% |
| San Antonio TX | 932,395 | 14.0% | -30.0% | -41.7% |
| Oklahoma City OK | 654,139 | 17.0% | -26.1% | -39.3% |
| New Orleans LA | 604,657 | 15.0% | -11.8% | -25.0% |
| Little Rock-Pine Bluff AR | 507,874 | 19.0% | -5.0% | -13.6% |
| Dayton OH | 432,802 | 29.0% | +0.0% | -17.1% |
| Tucson (Sierra Vista) AZ | 431,693 | 24.0% | +4.4% | -11.1% |
Turnaround Priority
Markets requiring immediate attention and improvement
40
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 24.0% | -7.7% | -35.1% |
| Los Angeles CA | 5,137,519 | 18.0% | -10.0% | -51.4% |
| Chicago IL | 3,189,842 | 22.0% | -12.0% | -29.0% |
| Philadelphia PA | 2,735,885 | 24.0% | -4.0% | -33.3% |
| Dallas-Ft. Worth TX | 2,676,555 | 16.0% | -15.8% | -38.5% |
| Washington DC (Hagerstown MD) | 2,303,268 | 20.0% | -4.8% | -41.2% |
| Boston MA-Manchester NH | 2,284,647 | 20.0% | -9.1% | -41.2% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 19.0% | -5.0% | -56.8% |
Brand Insights
Brand Insights for Pepsi in the Sodas category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Pepsi shows challenging performance with -8.7% average growth across 205 markets (24.2% avg brand interest), with positive growth in 23 of 205 markets
Top performing markets for Pepsi demonstrate exceptional results in Billings, MT (+22.7% growth, 27.0% brand interest, +5.0% brand interest change), Wheeling WV-Steubenville OH (+16.0% growth, 29.0% brand interest, +4.0% brand interest change), and Wausau-Rhinelander WI (+14.3% growth, 32.0% brand interest, +4.0% brand interest change)
Pepsi has 3 markets with high growth (>15%), 13 markets with moderate growth (5-15%), 24 stable markets (0-5%), and 165 declining markets
Notable high-growth markets for Pepsi include Billings, MT (+22.7% growth, 27.0% brand interest), Wheeling WV-Steubenville OH (+16.0% growth, 29.0% brand interest), and Yuma AZ-El Centro CA (+42.9% growth, 20.0% brand interest)
Pepsi maintains strong brand interest positions in key markets: Albany-Schenectady-Troy NY (33.0% brand interest, -1.0% change), Bakersfield CA (30.0% brand interest, -3.0% change), and Bend OR (30.0% brand interest, -3.0% change)
Pepsi shows positive brand interest momentum in 23 markets, notably in Billings, MT (+5.0% brand interest), Wheeling WV-Steubenville OH (+4.0% brand interest), Yuma AZ-El Centro CA (+6.0% brand interest)
Pepsi demonstrates strong market momentum with combined growth and brand interest gains in key markets: Billings, MT (+22.7% growth, +5.0% gain, 27.0% current brand interest), Wheeling WV-Steubenville OH (+16.0% growth, +4.0% gain, 29.0% current brand interest), and Wausau-Rhinelander WI (+14.3% growth, +4.0% gain, 32.0% current brand interest)
Pepsi successfully defends strong market positions while maintaining brand interest growth in Billings, MT (maintained 27.0% brand interest, +22.7% growth), Wheeling WV-Steubenville OH (maintained 29.0% brand interest, +16.0% growth), and Buffalo NY (maintained 39.0% brand interest, +0.0% decline)
Pepsi maintains dominant market position with >35% brand interest in key markets: Casper-Riverton WY (40.0% brand interest, -13.0% change) and Elmira NY (36.0% brand interest, -7.7% change)
Pepsi achieves significant brand interest gains in Billings, MT (+5.0% brand interest growth, now at 27.0%) and Yuma AZ-El Centro CA (+6.0% brand interest growth, now at 20.0%)
Pepsi shows accelerating brand interest growth in Billings, MT (+22.7% growth, 27.0% brand interest) and Wheeling WV-Steubenville OH (+16.0% growth, 29.0% brand interest)
Pepsi maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-2.9% decline, 33.0% brand interest) and Anchorage AK (-3.6% decline, 27.0% brand interest)
Pepsi faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-2.9% decline, 33.0% brand interest) and Anchorage AK (-3.6% decline, 27.0% brand interest)
Pepsi performance in major markets: Atlanta GA (-7.7% decline, 12.0% brand interest, 2.7M TVHH), Baltimore MD (-19.4% decline, 25.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-9.1% decline, 20.0% brand interest, 2.6M TVHH)
Pepsi shows positive brand interest growth in markets representing 3.9% of total TVHH coverage
Pepsi shows challenging performance with -21.1% average growth across 209 markets (23.8% avg brand interest), with positive growth in 7 of 209 markets
Competitive Insights
Competitive Insights showcase how Pepsi performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Pepsi can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Pepsi can focus its competitive strategy.
Coca-Cola shows market leadership with 3.7% average brand interest growth and notable strength in Alpena MI (+51.5%, 100.0% brand interest), Dothan AL (+15.6%, 89.0% brand interest), and Lima OH (+18.4%, 58.0% brand interest)
In high-growth markets, Coca-Cola maintains an average brand interest of 79.7% with consistent performance across 6 markets
Pepsi maintains market dominance with an average 34.5% brand interest across key markets: Bangor ME (33.0% brand interest, +10.0% growth), Binghamton NY (33.0% brand interest, +10.0% growth), and Wausau-Rhinelander WI (32.0% brand interest, +14.3% growth)
Coca-Cola maintains market dominance with an average 76.0% brand interest across key markets: Alpena MI (100.0% brand interest, +51.5% growth), Dothan AL (89.0% brand interest, +15.6% growth), and Lima OH (58.0% brand interest, +18.4% growth)
Coca-Cola dominates in 182 of 205 key battleground markets against Pepsi, notably in Albany GA (17.0% vs 83.0% brand interest), Albany-Schenectady-Troy NY (33.0% vs 67.0% brand interest), and Albuquerque-Santa Fe NM (20.0% vs 80.0% brand interest)
Pepsi successfully defends market leadership positions while maintaining brand interest growth in Billings, MT (maintained 27.0% brand interest, +22.7% growth), Wheeling WV-Steubenville OH (maintained 29.0% brand interest, +16.0% growth), and Buffalo NY (maintained 39.0% brand interest, +0.0% decline)
Coca-Cola successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 100.0% brand interest, +51.5% growth), Dothan AL (maintained 89.0% brand interest, +15.6% growth), and Lima OH (maintained 58.0% brand interest, +18.4% growth)
Pepsi emerges as competitive challenger to Coca-Cola with superior brand interest growth rates in Billings, MT (+22.7% vs -6.4% growth), Wheeling WV-Steubenville OH (+16.0% vs -5.3% growth), and Yuma AZ-El Centro CA (+42.9% vs -7.0% growth)
Coca-Cola demonstrates competitive strength with 209 high brand interest markets and 6 high-growth markets, notably in Amarillo TX (84.0% brand interest, -1.2% growth), Bangor ME (67.0% brand interest, -4.3% growth), and Billings, MT (73.0% brand interest, -6.4% growth)
Pepsi demonstrates competitive strength with 90 high brand interest markets and 3 high-growth markets, notably in Albany-Schenectady-Troy NY (33.0% brand interest, -2.9% growth), Anchorage AK (27.0% brand interest, -3.6% growth), and Bakersfield CA (30.0% brand interest, -9.1% growth)
Major market competition: Coca-Cola and Pepsi show significant brand interest performance differences in key markets: Atlanta GA (Coca-Cola: +1.1%, Pepsi: -7.7%) and Boston MA-Manchester NH (Coca-Cola: +2.6%, Pepsi: -9.1%)
Coca-Cola maintains strong brand interest position in key markets: Atlanta GA (88.0% brand interest, +1.1% growth), Austin TX (81.0% brand interest, +1.2% growth), and Birmingham AL (80.0% brand interest, +3.9% growth)
Coca-Cola shows market leadership with 9.5% average brand interest growth and notable strength in Alpena MI (+61.3%, 100.0% brand interest), Boston MA-Manchester NH (+21.2%, 80.0% brand interest), and Buffalo NY (+15.1%, 61.0% brand interest)
In high-growth markets, Coca-Cola maintains an average brand interest of 79.4% with consistent performance across 35 markets
Coca-Cola shows strong momentum with 9.5% average brand interest growth across key markets: Alpena MI (+61.3% growth, +38.0% brand interest), Charlottesville VA (+60.0% growth, +27.0% brand interest), and Presque Isle ME (+49.2% growth, +33.0% brand interest)
Coca-Cola captured additional brand interest in 164 markets, averaging +8.3% brand interest growth in key growth markets