Pepsi
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Pepsi, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
23 DMAs
1 State
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
8 DMAs
1 State
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
9 DMAs
1 State
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
164 DMAs
47 States
|
Brand Insights
Brand Insights reveal Pepsi’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Pepsi shows challenging performance with -10.3% average growth across 51 markets (20.9% avg brand interest), with positive growth in 2 of 51 markets
Pepsi has 0 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 2 stable markets (0-5%), and 47 declining markets
Pepsi maintains stable brand interest performance in mature markets: Colorado (-4.5% growth, 21.0% brand interest) and Hawaii (-4.2% growth, 23.0% brand interest)
Pepsi faces growth challenges in historically strong markets: Iowa (-12.1% growth, 29.0% brand interest) and Wyoming (-3.5% growth, 28.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Sodas industry.
For Pepsi, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Pepsi, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Coca-Cola dominates head-to-head competition against Pepsi in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (85.0% vs 15.0% brand interest), Alaska (78.0% vs 22.0% brand interest), and Arizona (81.0% vs 19.0% brand interest)
Coca-Cola demonstrates competitive strength with 49 high brand interest state markets and 0 high-growth state markets, notably in Louisiana (88.0% brand interest, +2.3% growth), Georgia (87.0% brand interest, 1.1% decline), and Oklahoma (82.0% brand interest, +9.3% growth)
Coca-Cola maintains validated market dominance (>35% brand interest) across 51 key markets where it leads all competitors: Georgia (87.0% brand interest, validated dominance), North Dakota (77.0% brand interest, validated dominance), and Alabama (85.0% brand interest, validated dominance)
In direct competition, Coca-Cola outperforms Pepsi with 58.2 percentage point brand interest advantage across 51 shared markets: Georgia (gap: 74.0% brand interest, 9.5% growth), North Dakota (gap: 54.0% brand interest, 12.0% growth), and Alabama (gap: 70.0% brand interest, 14.2% growth)
Investment Recommendations
Strategic recommendations for Pepsi in the Sodas category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 17.0% | +6.3% | -15.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 17.0% | +6.3% | -10.5% |
| San Antonio TX | 900,609 | 16.0% | -15.8% | +23.1% |
| Albuquerque-Santa Fe NM | 612,638 | 20.0% | -9.1% | +5.3% |
| Ft. Smith-Fayetteville-Springdale-Rogers AR | 287,564 | 20.0% | -4.8% | +5.3% |
| Florence-Myrtle Beach SC | 273,785 | 33.0% | +3.1% | -2.9% |
| Davenport IA-Rock Island-Moline IL | 257,210 | 35.0% | +2.9% | +9.4% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 239,777 | 15.0% | +7.1% | -16.7% |
High Growth Priority
Large markets showing strong consistent growth
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| El Paso TX | 315,971 | 17.0% | +6.3% | +6.3% |
| Amarillo TX | 167,518 | 19.0% | +58.3% | +5.6% |
| Minot-Bismarck-Dickinson(Williston) ND | 141,262 | 23.0% | +21.1% | -17.9% |
| Odessa-Midland TX | 136,170 | 16.0% | +6.7% | +14.3% |
| Gainesville FL | 118,040 | 24.0% | +9.1% | +4.4% |
| Binghamton NY | 113,033 | 31.0% | +10.7% | +0.0% |
| Dothan AL | 89,769 | 19.0% | +18.8% | +35.7% |
| Ottumwa IA-Kirksville MO | 39,381 | 26.0% | +420.0% | -21.2% |
Maintain & Optimize
Stable markets with consistent performance
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,462,825 | 18.0% | +0.0% | +0.0% |
| Memphis TN | 547,706 | 18.0% | +0.0% | +0.0% |
| Chattanooga TN | 341,284 | 14.0% | +0.0% | +0.0% |
| Traverse City-Cadillac MI | 216,002 | 26.0% | +0.0% | +0.0% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 205,020 | 21.0% | +5.0% | -4.6% |
| Columbia-Jefferson City MO | 154,462 | 26.0% | +0.0% | +0.0% |
| Rapid City SD | 89,726 | 24.0% | +0.0% | +4.4% |
| Glendive MT | 3,332 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
164
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 22.0% | -4.4% | -4.4% |
| Chicago IL | 3,081,097 | 22.0% | +0.0% | -18.5% |
| Philadelphia PA | 2,642,616 | 21.0% | -12.5% | -4.6% |
| Dallas-Ft. Worth TX | 2,585,309 | 14.0% | -17.7% | -6.7% |
| Atlanta GA | 2,277,873 | 11.0% | -8.3% | +0.0% |
| Houston TX | 2,266,381 | 13.0% | -13.3% | -7.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 18.0% | -10.0% | -10.0% |
| Boston MA-Manchester NH | 2,206,762 | 17.0% | -15.0% | -15.0% |
Brand Insights
Brand Insights for Pepsi in the Sodas category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Pepsi shows challenging performance with -10.7% average growth across 203 markets (20.7% avg brand interest), with positive growth in 24 of 203 markets
Top performing markets for Pepsi demonstrate exceptional results in Ottumwa IA-Kirksville MO (+420.0% growth, 26.0% brand interest, +21.0% change), Minot-Bismarck-Dickinson(Williston) ND (+21.1% growth, 23.0% brand interest, +4.0% change), and Binghamton NY (+10.7% growth, 31.0% brand interest, +3.0% change)
Pepsi has 4 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 27 stable markets (0-5%), and 160 declining markets
Notable high-growth markets for Pepsi include Amarillo TX (+58.3% growth, 19.0% brand interest), Dothan AL (+18.8% growth, 19.0% brand interest), and Minot-Bismarck-Dickinson(Williston) ND (+21.1% growth, 23.0% brand interest)
Pepsi demonstrates strong market momentum with combined growth and brand interest gains in key markets: Minot-Bismarck-Dickinson(Williston) ND (+21.1% growth, +4.0% gain, 23.0% current brand interest) and Ottumwa IA-Kirksville MO (+420.0% growth, +21.0% gain, 26.0% current brand interest)
Pepsi successfully defends strong market positions while maintaining brand interest growth in Minot-Bismarck-Dickinson(Williston) ND (maintained 23.0% brand interest, +21.1% growth), Ottumwa IA-Kirksville MO (maintained 26.0% brand interest, +420.0% growth), and Butte-Bozeman MT (maintained 25.0% brand interest, +4.2% growth)
Pepsi achieves significant brand interest gains in Amarillo TX (+7.0% brand interest growth, now at 19.0%), Dothan AL (+3.0% brand interest growth, now at 19.0%), and Minot-Bismarck-Dickinson(Williston) ND (+4.0% brand interest growth, now at 23.0%)
Pepsi shows accelerating brand interest growth in Amarillo TX (+58.3% growth, 19.0% brand interest) and Dothan AL (+18.8% growth, 19.0% brand interest)
Pepsi demonstrates emerging brand interest strength in Amarillo TX (+58.3% growth, 19.0% brand interest) and Dothan AL (+18.8% growth, 19.0% brand interest)
Pepsi maintains stable brand interest performance in mature markets: Burlington VT-Plattsburgh NY (-4.2% growth, 23.0% brand interest) and Cincinnati OH (-4.5% growth, 21.0% brand interest)
Pepsi faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-15.6% growth, 27.0% brand interest) and Bangor ME (-10.3% growth, 26.0% brand interest)
Pepsi performance in major markets: Atlanta GA (-8.3% growth, 11.0% brand interest, 2.7M TVHH), Baltimore MD (-16.0% growth, 21.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-15.0% growth, 17.0% brand interest, 2.6M TVHH)
Pepsi shows positive brand interest growth in markets representing 10.0% of total TVHH coverage
Pepsi maintains strong brand interest positions (>30% share) in key markets: Albany-Schenectady-Troy NY (27.0% brand interest, -5.0% change), Albuquerque-Santa Fe NM (20.0% brand interest, -2.0% change), and Bakersfield CA (24.0% brand interest, -5.0% change)
Pepsi achieves significant brand interest gains in Amarillo TX (+7.0% brand interest), Dothan AL (+3.0% brand interest), and Minot-Bismarck-Dickinson(Williston) ND (+4.0% brand interest)
Pepsi shows challenging performance with -10.0% average growth across 204 markets (20.8% avg brand interest), with positive growth in 25 of 204 markets
Competitive Insights
Competitive Insights showcase how Pepsi performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Pepsi can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Pepsi can focus its competitive strategy.
Coca-Cola demonstrates category leadership at dma level with 4.0% average brand interest growth, showing exceptional performance in Casper-Riverton WY (+17.2%, 68.0% brand interest), Helena MT (+31.6%, 100.0% brand interest), and Juneau AK (+26.6%, 100.0% brand interest)
In high-growth dma markets, Coca-Cola maintains an average brand interest of 86.9% with consistent performance across 9 markets
In direct competition, Coca-Cola outperforms Pepsi with 58.0 percentage point brand interest advantage across 203 shared markets: Amarillo TX (gap: 62.0% brand interest, 66.3% growth), Anchorage AK (gap: 54.0% brand interest, 12.0% growth), and Binghamton NY (gap: 38.0% brand interest, 14.9% growth)
Pepsi successfully defends market leadership positions while maintaining brand interest growth in Minot-Bismarck-Dickinson(Williston) ND (maintained 23.0% brand interest, +21.1% growth), Ottumwa IA-Kirksville MO (maintained 26.0% brand interest, +420.0% growth), and Butte-Bozeman MT (maintained 25.0% brand interest, +4.2% growth)
Coca-Cola successfully defends market leadership positions while maintaining brand interest growth in Casper-Riverton WY (maintained 68.0% brand interest, +17.2% growth), Helena MT (maintained 100.0% brand interest, +31.6% growth), and Juneau AK (maintained 100.0% brand interest, +26.6% growth)
Coca-Cola maintains strong brand interest position in key markets: Atlanta GA (89.0% brand interest, +1.1% growth), Boston MA-Manchester NH (83.0% brand interest, +3.8% growth), and Cincinnati OH (79.0% brand interest, +1.3% growth)
Coca-Cola dominates head-to-head competition against Pepsi in 201 of 202 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (86.0% vs 14.0% brand interest), Albany-Schenectady-Troy NY (73.0% vs 27.0% brand interest), and Albuquerque-Santa Fe NM (80.0% vs 20.0% brand interest)
Coca-Cola emerges as competitive threat to Pepsi with superior growth momentum (+4.0% vs -10.7%) across contested markets: Albany-Schenectady-Troy NY (Coca-Cola leads: 73.0% share, +7.3% growth vs Pepsi: 27.0%, -15.6%) and Albuquerque-Santa Fe NM (Coca-Cola leads: 80.0% share, +2.6% growth vs Pepsi: 20.0%, -9.1%)
Coca-Cola demonstrates competitive strength with 178 high brand interest dma markets and 9 high-growth dma markets, notably in Presque Isle ME (100.0% brand interest, +81.8% growth), North Platte NE (100.0% brand interest, +66.7% growth), and Helena MT (100.0% brand interest, +31.6% growth)
Pepsi demonstrates competitive strength with 22 high brand interest dma markets and 4 high-growth dma markets, notably in Ottumwa IA-Kirksville MO (26.0% brand interest, +420.0% growth), Amarillo TX (19.0% brand interest, +58.3% growth), and Davenport IA-Rock Island-Moline IL (35.0% brand interest, +2.9% growth)
Coca-Cola maintains validated market dominance (>35% brand interest) across 203 key markets where it leads all competitors: Amarillo TX (81.0% brand interest, validated dominance), Anchorage AK (77.0% brand interest, validated dominance), and Binghamton NY (69.0% brand interest, validated dominance)
Major market competition: Coca-Cola and Pepsi show significant brand interest performance differences in key markets: Los Angeles CA (Coca-Cola: -1.2%, Pepsi: +6.2%) and Orlando-Daytona Beach-Melbourne FL (Coca-Cola: -1.2%, Pepsi: +6.2%)
Coca-Cola demonstrates category leadership at dma level with 3.8% average brand interest growth, showing exceptional performance in Cheyenne WY-Scottsbluff NE (+16.4%, 78.0% brand interest), Helena MT (+42.9%, 100.0% brand interest), and Mankato MN (+15.4%, 75.0% brand interest)
In high-growth dma markets, Coca-Cola maintains an average brand interest of 83.2% with consistent performance across 4 markets
In direct competition, Coca-Cola outperforms Pepsi with 58.3 percentage point brand interest advantage across 204 shared markets: Albuquerque-Santa Fe NM (gap: 60.0% brand interest, 6.5% growth), Amarillo TX (gap: 62.0% brand interest, 6.8% growth), and Billings, MT (gap: 46.0% brand interest, 22.6% growth)
Pepsi successfully defends market leadership positions while maintaining brand interest growth in Billings, MT (maintained 27.0% brand interest, +17.4% growth), Grand Junction-Montrose CO (maintained 28.0% brand interest, +21.7% growth), and Greenwood-Greenville MS (maintained 25.0% brand interest, +38.9% growth)