DoorDash
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for DoorDash, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
72 DMAs
14 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
4 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
86 DMAs
28 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
48 DMAs
8 States
|
Brand Insights
Brand Insights reveal DoorDash’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
DoorDash shows stable performance with 0.7% average growth across 51 markets (79.9% avg brand interest), with positive growth in 28 of 51 markets
DoorDash has 0 markets with high growth (>15%), 1 market with moderate growth (5-15%), 39 stable markets (0-5%), and 11 declining markets
DoorDash successfully defends strong market positions while maintaining brand interest growth in Alabama (maintained 85.0% brand interest, +2.4% growth), Alaska (maintained 85.0% brand interest, +1.2% growth), and California (maintained 73.0% brand interest, +1.4% growth)
In small markets, DoorDash shows modest growth with high brand interest: Alabama (+2.4% growth, 85.0% brand interest) and Alaska (+1.2% growth, 85.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Food Delivery industry.
For DoorDash, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For DoorDash, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
DoorDash dominates head-to-head competition against Uber Eats in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (85.0% vs 15.0% brand interest), Alaska (85.0% vs 15.0% brand interest), and Arizona (77.0% vs 23.0% brand interest)
DoorDash demonstrates competitive strength with 40 high brand interest state markets and 0 high-growth state markets, notably in Wyoming (90.0% brand interest, +2.3% growth), Kentucky (89.0% brand interest, +3.5% growth), and South Dakota (90.0% brand interest, +1.1% growth)
Uber Eats demonstrates competitive strength with 11 high brand interest state markets and 0 high-growth state markets, notably in District of Columbia (38.0% brand interest, +2.7% growth), Hawaii (38.0% brand interest, +2.7% growth), and Florida (35.0% brand interest, +2.9% growth)
DoorDash maintains validated market dominance (>35% brand interest) across 51 key markets where it leads all competitors: Colorado (78.0% brand interest, validated dominance), District of Columbia (62.0% brand interest, validated dominance), and Florida (65.0% brand interest, validated dominance)
Investment Recommendations
Strategic recommendations for DoorDash in the Food Delivery category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
72
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 67.0% | +1.5% | +11.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 72.0% | +2.9% | +7.5% |
| Houston TX | 2,266,381 | 73.0% | +1.4% | +7.4% |
| Boston MA-Manchester NH | 2,206,762 | 73.0% | -1.4% | +5.8% |
| Phoenix AZ | 1,818,040 | 75.0% | +4.2% | +7.1% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 55.0% | -3.5% | +7.8% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 85.0% | +1.2% | +6.3% |
| Charlotte NC | 1,124,890 | 83.0% | +3.8% | +5.1% |
High Growth Priority
Large markets showing strong consistent growth
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Bakersfield CA | 210,103 | 72.0% | +9.1% | +9.1% |
| Clarksburg-Weston WV | 84,830 | 94.0% | +6.8% | +6.8% |
| Watertown NY | 79,271 | 88.0% | +10.0% | +20.6% |
| Meridian MS | 55,267 | 92.0% | +9.5% | +7.0% |
Maintain & Optimize
Stable markets with consistent performance
86
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 70.0% | +0.0% | +4.5% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 81.0% | +0.0% | +2.5% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 66.0% | +0.0% | +3.1% |
| Detroit MI | 1,646,663 | 85.0% | +0.0% | +3.7% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 85.0% | +2.4% | +1.2% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 80.0% | +1.3% | +3.9% |
| Portland OR | 1,086,232 | 79.0% | +0.0% | +4.0% |
| St. Louis MO | 1,066,886 | 84.0% | +0.0% | +3.7% |
Turnaround Priority
Markets requiring immediate attention / improvement
48
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 61.0% | -3.2% | +1.7% |
| Philadelphia PA | 2,642,616 | 77.0% | -2.5% | +0.0% |
| Atlanta GA | 2,277,873 | 72.0% | -1.4% | +4.4% |
| Washington DC (Hagerstown MD) | 2,224,748 | 70.0% | -4.1% | +4.5% |
| Minneapolis-St. Paul MN | 1,563,558 | 83.0% | -1.2% | +1.2% |
| Denver CO | 1,523,659 | 79.0% | -1.3% | +4.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 65.0% | -1.5% | +4.8% |
| Salt Lake City UT | 975,902 | 83.0% | -1.2% | +0.0% |
Brand Insights
Brand Insights for DoorDash in the Food Delivery category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
DoorDash shows stable performance with 0.4% average growth across 209 markets (82.4% avg brand interest), with positive growth in 115 of 209 markets
Top performing markets for DoorDash demonstrate exceptional results in Watertown NY (+10.0% growth, 88.0% brand interest, +8.0% change)
DoorDash has 0 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 147 stable markets (0-5%), and 50 declining markets
DoorDash successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 86.0% brand interest, +4.9% growth), Albuquerque-Santa Fe NM (maintained 83.0% brand interest, +1.2% growth), and Alexandria LA (maintained 90.0% brand interest, +3.5% growth)
In large markets, DoorDash shows modest growth with high brand interest: Baltimore MD (+0.0% growth, 80.0% brand interest) and Charlotte NC (+3.8% growth, 83.0% brand interest)
In medium markets, DoorDash shows modest growth with high brand interest: Albany-Schenectady-Troy NY (+0.0% growth, 80.0% brand interest) and Albuquerque-Santa Fe NM (+1.2% growth, 83.0% brand interest)
In small markets, DoorDash shows modest growth with high brand interest: Abilene-Sweetwater TX (+4.9% growth, 86.0% brand interest) and Albany GA (+0.0% growth, 85.0% brand interest)
DoorDash achieves significant brand interest gains in Abilene-Sweetwater TX (+4.0% brand interest growth, now at 86.0%), Alexandria LA (+3.0% brand interest growth, now at 90.0%), and Binghamton NY (+3.0% brand interest growth, now at 79.0%)
DoorDash maintains stable brand interest performance in mature markets: Atlanta GA (-1.4% growth, 72.0% brand interest) and Austin TX (-4.0% growth, 71.0% brand interest)
DoorDash faces growth challenges in historically strong markets: Atlanta GA (-1.4% growth, 72.0% brand interest) and Austin TX (-4.0% growth, 71.0% brand interest)
DoorDash performance in major markets: Atlanta GA (-1.4% growth, 72.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-1.4% growth, 73.0% brand interest, 2.6M TVHH), and Columbus OH (-1.2% growth, 79.0% brand interest, 1.0M TVHH)
DoorDash shows positive brand interest growth in markets representing 46.6% of total TVHH coverage
DoorDash maintains strong brand interest positions (>30% share) in key markets: Atlanta GA (72.0% brand interest, -1.0% change), Austin TX (71.0% brand interest, -3.0% change), and Bangor ME (84.0% brand interest, -1.0% change)
DoorDash achieves significant brand interest gains in Abilene-Sweetwater TX (+4.0% brand interest), Albuquerque-Santa Fe NM (+1.0% brand interest), and Alexandria LA (+3.0% brand interest)
DoorDash maintains dominant market position with >35% brand interest in key markets: Atlanta GA (72.0% brand interest, 1.4% decline), Bangor ME (84.0% brand interest, 1.2% decline), and Baton Rouge LA (75.0% brand interest, 1.3% decline)
DoorDash shows stable performance with 3.2% average growth across 209 markets (82.4% avg brand interest), with positive growth in 163 of 209 markets
Competitive Insights
Competitive Insights showcase how DoorDash performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where DoorDash can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where DoorDash can focus its competitive strategy.
DoorDash dominates head-to-head competition against Uber Eats in 205 of 206 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (86.0% vs 14.0% brand interest), Albuquerque-Santa Fe NM (83.0% vs 17.0% brand interest), and Alexandria LA (90.0% vs 10.0% brand interest)
DoorDash demonstrates competitive strength with 159 high brand interest dma markets and 0 high-growth dma markets, notably in Juneau AK (100.0% brand interest, +3.1% growth), Helena MT (100.0% brand interest, +1.0% growth), and Ottumwa IA-Kirksville MO (100.0% brand interest, +1.0% growth)
Uber Eats demonstrates competitive strength with 27 high brand interest dma markets and 10 high-growth dma markets, notably in Miami-Ft. Lauderdale FL (45.0% brand interest, +4.7% growth), Erie PA (19.0% brand interest, +46.1% growth), and Honolulu HI (39.0% brand interest, +5.4% growth)
DoorDash maintains validated market dominance (>35% brand interest) across 208 key markets where it leads all competitors: Atlanta GA (72.0% brand interest, validated dominance), Austin TX (71.0% brand interest, validated dominance), and Bangor ME (84.0% brand interest, validated dominance)
Major market competition: DoorDash and Uber Eats show significant brand interest performance differences in key markets: Atlanta GA (DoorDash: -1.4%, Uber Eats: +3.7%) and Boston MA-Manchester NH (DoorDash: -1.4%, Uber Eats: +3.9%)
In direct competition, DoorDash outperforms Uber Eats with 65.1 percentage point brand interest advantage across 207 shared markets: Atlanta GA (gap: 44.0% brand interest, 5.1% growth), Austin TX (gap: 42.0% brand interest, 15.6% growth), and Bangor ME (gap: 68.0% brand interest, 7.8% growth)
In select markets, DoorDash outperforms Uber Eats despite weaker overall growth (+0.4% vs -3.4% overall): Abilene-Sweetwater TX (DoorDash leads: 86.0% share, +4.9% growth vs Uber Eats: 14.0%, -22.2%) and Alexandria LA (DoorDash leads: 90.0% share, +3.5% growth vs Uber Eats: 10.0%, -23.1%)
Uber Eats successfully defends market leadership positions while maintaining brand interest growth in Laredo TX (maintained 28.0% brand interest, +16.7% growth), Atlanta GA (maintained 28.0% brand interest, +3.7% growth), and Baton Rouge LA (maintained 25.0% brand interest, +4.2% growth)
DoorDash successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 86.0% brand interest, +4.9% growth), Albuquerque-Santa Fe NM (maintained 83.0% brand interest, +1.2% growth), and Alexandria LA (maintained 90.0% brand interest, +3.5% growth)
Uber Eats maintains strong brand interest position in key markets: Atlanta GA (28.0% brand interest, +3.7% growth), Boston MA-Manchester NH (27.0% brand interest, +3.9% growth), and Miami-Ft. Lauderdale FL (45.0% brand interest, +4.7% growth)
DoorDash maintains strong brand interest position in key markets: Birmingham AL (83.0% brand interest, +1.2% growth), Charlotte NC (83.0% brand interest, +3.8% growth), and Cincinnati OH (86.0% brand interest, +2.4% growth)
DoorDash demonstrates category leadership at dma level with 3.2% average brand interest growth, showing exceptional performance in Helena MT (+17.6%, 100.0% brand interest), Ottumwa IA-Kirksville MO (+19.1%, 100.0% brand interest), and Watertown NY (+20.6%, 88.0% brand interest)
In high-growth dma markets, DoorDash maintains an average brand interest of 96.0% with consistent performance across 3 markets
In direct competition, DoorDash outperforms Uber Eats with 65.5 percentage point brand interest advantage across 209 shared markets: Bangor ME (gap: 68.0% brand interest, 7.8% growth), Bend OR (gap: 66.0% brand interest, 7.4% growth), and Butte-Bozeman MT (gap: 70.0% brand interest, 8.3% growth)
Uber Eats successfully defends market leadership positions while maintaining brand interest growth in Monterey-Salinas CA (maintained 22.0% brand interest, +15.8% growth) and Honolulu HI (maintained 39.0% brand interest, +2.6% growth)
DoorDash successfully defends market leadership positions while maintaining brand interest growth in Helena MT (maintained 100.0% brand interest, +17.6% growth), Ottumwa IA-Kirksville MO (maintained 100.0% brand interest, +19.1% growth), and Watertown NY (maintained 88.0% brand interest, +20.6% growth)