DoorDash
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for DoorDash, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
38 DMAs
9 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
6 DMAs
1 State
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
112 DMAs
28 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
55 DMAs
12 States
|
Brand Insights
Brand Insights reveal DoorDash’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
DoorDash shows stable performance with 1.0% average growth across 51 markets (78.2% avg brand interest), with positive growth in 28 of 51 markets
DoorDash has 0 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 37 stable markets (0-5%), and 12 declining markets
DoorDash successfully defends strong market positions while maintaining brand interest growth in Alaska (maintained 86.0% brand interest, +1.2% growth), Arizona (maintained 74.0% brand interest, +4.2% growth), and Arkansas (maintained 84.0% brand interest, +1.2% growth)
In small markets, DoorDash shows steady growth with high brand interest: Alabama (-1.2% growth, 83.0% brand interest) and California (-2.8% growth, 69.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Food Delivery industry.
For DoorDash, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For DoorDash, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
DoorDash dominates head-to-head competition against Uber Eats in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alaska (86.0% vs 14.0% brand interest), Arizona (74.0% vs 26.0% brand interest), and Arkansas (84.0% vs 16.0% brand interest)
DoorDash demonstrates competitive strength with 51 high brand interest state markets and 0 high-growth state markets, notably in Alabama (83.0% brand interest, -1.2% growth), California (69.0% brand interest, -2.8% growth), and Colorado (76.0% brand interest, -1.3% growth)
Uber Eats demonstrates competitive strength with 13 high brand interest state markets and 1 high-growth state market, notably in Arizona (26.0% brand interest, -10.3% growth), Connecticut (32.0% brand interest, -5.9% growth), and District of Columbia (38.0% brand interest, -2.6% growth)
DoorDash maintains validated market dominance (>35% brand interest) across 51 key markets where it leads all competitors: Alabama (83.0% brand interest, validated dominance), California (69.0% brand interest, validated dominance), and Colorado (76.0% brand interest, validated dominance)
Investment Recommendations
Strategic recommendations for DoorDash in the Food Delivery category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
38
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 60.0% | +0.0% | +9.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 70.0% | +4.5% | +2.9% |
| Seattle-Tacoma WA | 1,798,974 | 76.0% | +0.0% | +5.6% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 64.0% | +3.2% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 54.0% | +5.9% | +8.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 83.0% | +3.8% | +1.2% |
| Hartford & New Haven CT | 862,036 | 72.0% | +4.4% | +1.4% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 66.0% | +6.5% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Corpus Christi TX | 177,217 | 81.0% | +8.0% | +3.9% |
| Watertown NY | 79,271 | 81.0% | +11.0% | -2.4% |
| Lima OH | 58,548 | 100.0% | +9.9% | +7.5% |
| Cheyenne WY-Scottsbluff NE | 51,459 | 90.0% | +11.1% | +1.1% |
| Mankato MN | 47,507 | 89.0% | +9.9% | +4.7% |
| Helena MT | 27,557 | 100.0% | +17.7% | +23.5% |
Maintain & Optimize
Stable markets with consistent performance
112
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 61.0% | +1.7% | -1.6% |
| Philadelphia PA | 2,642,616 | 79.0% | +2.6% | +4.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 68.0% | +1.5% | +1.5% |
| Atlanta GA | 2,277,873 | 69.0% | +0.0% | +1.5% |
| Houston TX | 2,266,381 | 70.0% | +2.9% | +2.9% |
| Boston MA-Manchester NH | 2,206,762 | 70.0% | +1.5% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 79.0% | +0.0% | +0.0% |
| Phoenix AZ | 1,818,040 | 72.0% | +2.9% | +0.0% |
Turnaround Priority
Markets requiring immediate attention and improvement
55
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 66.0% | -1.5% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 83.0% | -1.2% | +0.0% |
| Pittsburgh PA | 998,699 | 78.0% | -1.3% | +2.6% |
| San Antonio TX | 900,609 | 69.0% | -1.4% | -1.4% |
| Jacksonville FL | 671,993 | 72.0% | +0.0% | -4.0% |
| Birmingham AL | 651,287 | 82.0% | -1.2% | -3.5% |
| Wilkes Barre-Scranton PA | 501,832 | 77.0% | -1.3% | -2.5% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 75.0% | -1.3% | +0.0% |
Brand Insights
Brand Insights for DoorDash in the Food Delivery category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
DoorDash shows stable performance with 1.2% average growth across 210 markets (80.8% avg brand interest), with positive growth in 118 of 210 markets
Top performing markets for DoorDash demonstrate exceptional results in Helena MT (+17.6% growth, 100.0% brand interest, +15.0% change), Cheyenne WY-Scottsbluff NE (+11.1% growth, 90.0% brand interest, +9.0% change), and Watertown NY (+11.0% growth, 81.0% brand interest, +8.0% change)
DoorDash has 1 market with high growth (>15%), 17 markets with moderate growth (5-15%), 144 stable markets (0-5%), and 48 declining markets
Notable high-growth markets for DoorDash include Helena MT (+17.6% growth, 100.0% brand interest)
DoorDash demonstrates strong market momentum with combined growth and brand interest gains in key markets: Helena MT (+17.6% growth, +15.0% gain, 100.0% current brand interest), Cheyenne WY-Scottsbluff NE (+11.1% growth, +9.0% gain, 90.0% current brand interest), and Watertown NY (+11.0% growth, +8.0% gain, 81.0% current brand interest)
DoorDash successfully defends strong market positions while maintaining brand interest growth in Helena MT (maintained 100.0% brand interest, +17.6% growth), Albany GA (maintained 84.0% brand interest, +2.4% growth), and Albany-Schenectady-Troy NY (maintained 78.0% brand interest, +0.0% growth)
In large markets, DoorDash shows steady growth with high brand interest: Chicago IL (-1.5% growth, 66.0% brand interest) and Pittsburgh PA (-1.3% growth, 78.0% brand interest)
In medium markets, DoorDash shows steady growth with high brand interest: Birmingham AL (-1.2% growth, 82.0% brand interest) and Lexington KY (-1.1% growth, 86.0% brand interest)
In small markets, DoorDash shows steady growth with high brand interest: Abilene-Sweetwater TX (-2.5% growth, 77.0% brand interest) and Amarillo TX (-1.3% growth, 76.0% brand interest)
DoorDash achieves significant brand interest gains in Helena MT (+15.0% brand interest growth, now at 100.0%) and Charlottesville VA (+7.0% brand interest growth, now at 78.0%)
DoorDash maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-2.5% growth, 77.0% brand interest) and Amarillo TX (-1.3% growth, 76.0% brand interest)
DoorDash faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-2.5% growth, 77.0% brand interest) and Amarillo TX (-1.3% growth, 76.0% brand interest)
DoorDash performance in major markets: Chicago IL (-1.5% growth, 66.0% brand interest, 3.6M TVHH), Pittsburgh PA (-1.3% growth, 78.0% brand interest, 1.2M TVHH), and Sacramento-Stockton-Modesto CA (-1.2% growth, 83.0% brand interest, 1.5M TVHH)
DoorDash shows positive brand interest growth in markets representing 61.9% of total TVHH coverage
DoorDash maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (77.0% brand interest, -2.0% change), Amarillo TX (76.0% brand interest, -1.0% change), and Birmingham AL (82.0% brand interest, -1.0% change)
DoorDash achieves significant brand interest gains in Helena MT (+15.0% brand interest), Albany GA (+2.0% brand interest), and Albuquerque-Santa Fe NM (+2.0% brand interest)
Competitive Insights
Competitive Insights showcase how DoorDash performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where DoorDash can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where DoorDash can focus its competitive strategy.
DoorDash demonstrates category leadership at dma level with 1.2% average brand interest growth, showing exceptional performance in Helena MT (+17.6%, 100.0% brand interest)
In high-growth dma markets, DoorDash maintains an average brand interest of 100.0% with consistent performance across 1 market
In direct competition, DoorDash outperforms Uber Eats with 62.5 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 54.0% brand interest, 12.0% growth), Amarillo TX (gap: 52.0% brand interest, 5.6% growth), and Birmingham AL (gap: 64.0% brand interest, 7.1% growth)
Uber Eats successfully defends market leadership positions while maintaining brand interest growth in Atlanta GA (maintained 31.0% brand interest, +0.0% growth), Austin TX (maintained 30.0% brand interest, +0.0% growth), and Chicago IL (maintained 34.0% brand interest, +3.0% growth)
DoorDash successfully defends market leadership positions while maintaining brand interest growth in Helena MT (maintained 100.0% brand interest, +17.6% growth), Albany GA (maintained 84.0% brand interest, +2.4% growth), and Albany-Schenectady-Troy NY (maintained 78.0% brand interest, +0.0% growth)
Uber Eats maintains strong brand interest position in key markets: Chicago IL (34.0% brand interest, +3.0% growth), Pittsburgh PA (22.0% brand interest, +4.8% growth), and San Antonio TX (31.0% brand interest, +3.3% growth)
DoorDash maintains strong brand interest position in key markets: Baltimore MD (79.0% brand interest, +2.6% growth), Boston MA-Manchester NH (70.0% brand interest, +1.4% growth), and Charlotte NC (80.0% brand interest, +1.3% growth)
DoorDash dominates head-to-head competition against Uber Eats in 209 of 209 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (84.0% vs 16.0% brand interest), Albuquerque-Santa Fe NM (83.0% vs 17.0% brand interest), and Alexandria LA (87.0% vs 13.0% brand interest)
DoorDash demonstrates competitive strength with 209 high brand interest dma markets and 1 high-growth dma market, notably in Abilene-Sweetwater TX (77.0% brand interest, -2.5% growth), Amarillo TX (76.0% brand interest, -1.3% growth), and Birmingham AL (82.0% brand interest, -1.2% growth)
Uber Eats demonstrates competitive strength with 31 high brand interest dma markets and 16 high-growth dma markets, notably in Bakersfield CA (33.0% brand interest, -2.9% growth), Billings, MT (27.0% brand interest, -10.0% growth), and Boston MA-Manchester NH (30.0% brand interest, -3.2% growth)
DoorDash maintains validated market dominance (>35% brand interest) across 209 key markets where it leads all competitors: Abilene-Sweetwater TX (77.0% brand interest, validated dominance), Amarillo TX (76.0% brand interest, validated dominance), and Birmingham AL (82.0% brand interest, validated dominance)
Major market competition: DoorDash and Uber Eats show significant brand interest performance differences in key markets: Pittsburgh PA (DoorDash: -1.3%, Uber Eats: +4.8%) and Sacramento-Stockton-Modesto CA (DoorDash: -1.2%, Uber Eats: +6.2%)
Uber Eats demonstrates category leadership at dma level with 0.5% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+15.0%, 23.0% brand interest), Amarillo TX (+20.0%, 24.0% brand interest), and Bakersfield CA (+17.9%, 33.0% brand interest)
In high-growth dma markets, Uber Eats maintains an average brand interest of 17.3% with consistent performance across 27 markets
In direct competition, Uber Eats outperforms DoorDash with 62.5 percentage point brand interest advantage across 210 shared markets: Albany-Schenectady-Troy NY (gap: 56.0% brand interest, 11.0% growth), Albuquerque-Santa Fe NM (gap: 66.0% brand interest, 6.8% growth), and Atlanta GA (gap: 38.0% brand interest, 4.6% growth)
In select markets, DoorDash outperforms Uber Eats despite weaker overall growth (+0.5% vs +0.5% overall): Albany-Schenectady-Troy NY (DoorDash leads: 78.0% share, +2.6% growth vs Uber Eats: 22.0%, -8.3%), Albuquerque-Santa Fe NM (DoorDash leads: 83.0% share, +1.2% growth vs Uber Eats: 17.0%, -5.6%), and Atlanta GA (DoorDash leads: 69.0% share, +1.5% growth vs Uber Eats: 31.0%, -3.1%)