Category | Description | Markets |
---|---|---|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
3 DMAs
|
Emerging Market
|
Smaller markets showing strong growth potential
|
35 DMAs
26 States
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
34 DMAs
|
High Growth Priority
|
Large markets showing strong consistent growth
|
42 DMAs
|
Maintain & Optimize
|
Stable markets with consistent performance
|
7 DMAs
|
Monitor & Maintain
|
All other markets
|
84 DMAs
24 States
|
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Memphis TN | 567,037 | 73.0% | +135.5% | -1.4% |
Albany-Schenectady-Troy NY | 509,309 | 77.0% | +208.0% | -1.3% |
Knoxville TN | 492,492 | 78.0% | +239.1% | -1.3% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Peoria-Bloomington IL | 218,337 | 85.0% | +431.3% | +2.4% |
Monterey-Salinas CA | 204,934 | 80.0% | +281.0% | +2.6% |
La Crosse-Eau Claire WI | 199,505 | 87.0% | +443.8% | +1.2% |
Wilmington NC | 193,195 | 80.0% | +281.0% | +2.6% |
Wausau-Rhinelander WI | 166,302 | 88.0% | +576.9% | +2.3% |
Salisbury MD | 163,214 | 87.0% | +521.4% | +3.6% |
Topeka KS | 152,566 | 83.0% | +418.8% | +1.2% |
Lubbock TX | 150,876 | 85.0% | +400.0% | +9.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Greensboro-High Point-Winston Salem NC | 651,174 | 81.0% | +305.0% | +2.5% |
Louisville KY | 634,542 | 84.0% | +342.1% | +2.4% |
Albuquerque-Santa Fe NM | 634,260 | 82.0% | +290.5% | +3.8% |
New Orleans LA | 604,657 | 69.0% | +91.7% | +4.6% |
Fresno-Visalia CA | 558,026 | 81.0% | +252.2% | +3.9% |
Buffalo NY | 556,257 | 78.0% | +225.0% | +8.3% |
Wilkes Barre-Scranton PA | 519,543 | 79.0% | +259.1% | +1.3% |
Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 77.0% | +208.0% | +1.3% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
New York NY | 6,799,390 | 57.0% | +32.6% | +7.6% |
Los Angeles CA | 5,137,519 | 61.0% | +60.5% | -1.6% |
Chicago IL | 3,189,842 | 65.0% | +71.1% | +1.6% |
Philadelphia PA | 2,735,885 | 76.0% | +216.7% | +0.0% |
Dallas-Ft. Worth TX | 2,676,555 | 66.0% | +100.0% | +3.1% |
Atlanta GA | 2,358,268 | 68.0% | +100.0% | +0.0% |
Houston TX | 2,346,370 | 70.0% | +133.3% | +2.9% |
Washington DC (Hagerstown MD) | 2,303,268 | 67.0% | +103.0% | +6.4% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Miami-Ft. Lauderdale FL | 1,514,454 | 51.0% | +0.0% | +0.0% |
Marquette MI | 77,176 | 90.0% | +0.0% | -4.3% |
Lima OH | 60,614 | 92.0% | +0.0% | -2.1% |
Parkersburg WV | 55,686 | 93.0% | +0.0% | +2.2% |
Presque Isle ME | 24,798 | 100.0% | +0.0% | +0.0% |
Alpena MI | 15,162 | 100.0% | +0.0% | +0.0% |
North Platte NE | 12,989 | 100.0% | +0.0% | +0.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Oklahoma City OK | 654,139 | 77.0% | +220.8% | +0.0% |
Providence RI-New Bedford MA | 584,232 | 78.0% | +239.1% | +0.0% |
Ft. Myers-Naples FL | 543,946 | 60.0% | +53.9% | +0.0% |
Richmond-Petersburg VA | 535,207 | 78.0% | +225.0% | +0.0% |
Tulsa OK | 478,465 | 83.0% | +388.2% | +0.0% |
Lexington KY | 449,592 | 87.0% | +521.4% | +0.0% |
Dayton OH | 432,802 | 83.0% | +388.2% | -1.2% |
Green Bay-Appleton WI | 414,647 | 77.0% | +285.0% | -1.3% |