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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Fedex, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
131 DMAs
32 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
8 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
4 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
65 DMAs
18 States
|
Brand Insights
Brand Insights reveal Fedex’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Fedex shows challenging performance with -8.1% average growth across 51 markets (24.1% avg brand interest), with positive growth in 1 of 51 markets
Fedex has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 6 stable markets (0-5%), and 45 declining markets
Fedex maintains stable brand interest performance in mature markets: Alabama (-4.2% growth, 23.0% brand interest) and Illinois (-3.6% growth, 27.0% brand interest)
Fedex faces growth challenges in historically strong markets: California (-6.9% growth, 27.0% brand interest) and Colorado (-10.0% growth, 27.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Shipping Partners industry.
For Fedex, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Fedex, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
UPS demonstrates category leadership at state level with 9.0% average brand interest growth, showing exceptional performance in Colorado (+15.4%, 30.0% brand interest), Delaware (+19.2%, 31.0% brand interest), and District of Columbia (+24.0%, 31.0% brand interest)
In high-growth state markets, UPS maintains an average brand interest of 31.2% with consistent performance across 11 markets
UPS shows strong momentum with 9.0% average brand interest growth across key state markets: Kentucky (+25.8% growth, +8.0% brand interest), District of Columbia (+24.0% growth, +6.0% brand interest), and Delaware (+19.2% growth, +5.0% brand interest)
UPS captured additional brand interest in 36 state markets, averaging +3.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Fedex in the Shipping Partners category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
131
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 28.0% | +0.0% | +12.0% |
| Chicago IL | 3,081,097 | 28.0% | -6.7% | +7.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 31.0% | -3.1% | +6.9% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 29.0% | -3.3% | +16.0% |
| Phoenix AZ | 1,818,040 | 26.0% | -7.1% | +8.3% |
| Detroit MI | 1,646,663 | 26.0% | -10.3% | +8.3% |
| Minneapolis-St. Paul MN | 1,563,558 | 25.0% | -10.7% | +19.1% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 26.0% | -3.7% | +13.0% |
High Growth Priority
Large markets showing strong consistent growth
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Charleston-Huntington WV | 363,503 | 22.0% | +10.0% | +29.4% |
| Columbia-Jefferson City MO | 154,462 | 25.0% | +8.7% | +13.6% |
| Albany GA | 122,885 | 23.0% | +15.0% | -8.0% |
| Quincy IL-Hannibal MO-Keokuk IA | 83,989 | 26.0% | +13.0% | +23.8% |
| Alexandria LA | 72,854 | 25.0% | +8.7% | +25.0% |
| Lima OH | 58,548 | 23.0% | +9.5% | +15.0% |
| Ottumwa IA-Kirksville MO | 39,381 | 23.0% | +15.0% | +27.8% |
| Alpena MI | 14,646 | 24.0% | +14.3% | +20.0% |
Maintain & Optimize
Stable markets with consistent performance
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 25.0% | +0.0% | +4.2% |
| Wichita Falls TX & Lawton OK | 132,252 | 21.0% | +0.0% | +5.0% |
| Erie PA | 129,557 | 26.0% | +4.0% | -3.7% |
| Bluefield-Beckley-Oak Hill WV | 102,646 | 22.0% | +0.0% | +4.8% |
Turnaround Priority
Markets requiring immediate attention / improvement
65
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 28.0% | -9.7% | +0.0% |
| Philadelphia PA | 2,642,616 | 25.0% | -7.4% | +4.2% |
| Atlanta GA | 2,277,873 | 27.0% | -6.9% | +0.0% |
| Houston TX | 2,266,381 | 27.0% | -3.6% | +3.9% |
| Washington DC (Hagerstown MD) | 2,224,748 | 25.0% | -10.7% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 26.0% | -13.3% | +4.0% |
| Seattle-Tacoma WA | 1,798,974 | 24.0% | -7.7% | +0.0% |
| Denver CO | 1,523,659 | 27.0% | -6.9% | +3.9% |
Brand Insights
Brand Insights for Fedex in the Shipping Partners category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Fedex shows challenging performance with -7.0% average growth across 207 markets (23.7% avg brand interest), with positive growth in 21 of 207 markets
Top performing markets for Fedex demonstrate exceptional results in Albany GA (+15.0% growth, 23.0% brand interest, +3.0% change), Ottumwa IA-Kirksville MO (+15.0% growth, 23.0% brand interest, +3.0% change), and Alpena MI (+14.3% growth, 24.0% brand interest, +3.0% change)
Fedex has 2 markets with high growth (>15%), 6 markets with moderate growth (5-15%), 33 stable markets (0-5%), and 166 declining markets
Notable high-growth markets for Fedex include Albany GA (+15.0% growth, 23.0% brand interest) and Ottumwa IA-Kirksville MO (+15.0% growth, 23.0% brand interest)
Fedex successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 23.0% brand interest, +15.0% growth), Ottumwa IA-Kirksville MO (maintained 23.0% brand interest, +15.0% growth), and Albany-Schenectady-Troy NY (maintained 24.0% brand interest, +4.3% growth)
Fedex achieves significant brand interest gains in Albany GA (+3.0% brand interest growth, now at 23.0%), Ottumwa IA-Kirksville MO (+3.0% brand interest growth, now at 23.0%), and Alpena MI (+3.0% brand interest growth, now at 24.0%)
Fedex maintains stable brand interest performance in mature markets: Albuquerque-Santa Fe NM (-4.2% growth, 23.0% brand interest) and Birmingham AL (-4.2% growth, 23.0% brand interest)
Fedex faces growth challenges in historically strong markets: Atlanta GA (-6.9% growth, 27.0% brand interest) and Austin TX (-6.9% growth, 27.0% brand interest)
Fedex performance in major markets: Atlanta GA (-6.9% growth, 27.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-13.3% growth, 26.0% brand interest, 2.6M TVHH), and Charlotte NC (-6.7% growth, 28.0% brand interest, 1.3M TVHH)
Fedex shows positive brand interest growth in markets representing 3.8% of total TVHH coverage
Fedex maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (24.0% brand interest, -2.0% change), Albuquerque-Santa Fe NM (23.0% brand interest, -1.0% change), and Anchorage AK (20.0% brand interest, -2.0% change)
Fedex achieves significant brand interest gains in Albany GA (+3.0% brand interest), Ottumwa IA-Kirksville MO (+3.0% brand interest), and Albany-Schenectady-Troy NY (+1.0% brand interest)
Fedex shows strong performance with 10.2% average growth across 207 markets (23.7% avg brand interest), with positive growth in 174 of 207 markets
Top performing markets for Fedex demonstrate exceptional results in Anchorage AK (+33.3% growth, 20.0% brand interest, +5.0% change), Charleston-Huntington WV (+29.4% growth, 22.0% brand interest, +5.0% change), and Roanoke-Lynchburg VA (+29.4% growth, 22.0% brand interest, +5.0% change)
Fedex has 61 markets with high growth (>15%), 86 markets with moderate growth (5-15%), 45 stable markets (0-5%), and 15 declining markets
Notable high-growth markets for Fedex include Abilene-Sweetwater TX (+20.0% growth, 24.0% brand interest), Alexandria LA (+25.0% growth, 25.0% brand interest), and Alpena MI (+20.0% growth, 24.0% brand interest)
Competitive Insights
Competitive Insights showcase how Fedex performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Fedex can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Fedex can focus its competitive strategy.
UPS demonstrates category leadership at dma level with 9.5% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+19.2%, 31.0% brand interest), Biloxi-Gulfport MS (+15.4%, 30.0% brand interest), and Charleston SC (+15.4%, 30.0% brand interest)
In high-growth dma markets, UPS maintains an average brand interest of 30.9% with consistent performance across 41 markets
UPS shows strong momentum with 9.5% average brand interest growth across key dma markets: Louisville KY (+34.3% growth, +12.0% brand interest), Des Moines-Ames IA (+32.0% growth, +8.0% brand interest), and Harlingen-Weslaco-Brownsville-McAllen TX (+30.8% growth, +8.0% brand interest)
UPS captured additional brand interest in 141 dma markets, averaging +3.5% brand interest growth in key growth dma
In direct competition, UPS outperforms USPS with 17.9 percentage point brand interest advantage across 207 shared markets: Davenport IA-Rock Island-Moline IL (gap: 23.0% brand interest, 9.9% growth), Fargo-Valley City ND (gap: 18.0% brand interest, 3.3% growth), and Glendive MT (gap: 42.0% brand interest, 34.0% growth)
In select markets, Fedex outperforms UPS despite weaker overall growth (-7.0% vs +9.5% overall): Fargo-Valley City ND (Fedex: +4.3% growth vs UPS: -3.3% growth) and Quincy IL-Hannibal MO-Keokuk IA (Fedex leads: 26.0% share, +13.0% growth vs UPS: 25.0%, -3.9%)
In select markets, USPS outperforms UPS despite weaker overall growth (-1.6% vs +9.5% overall): Davenport IA-Rock Island-Moline IL (USPS leads: 50.0% share, +6.4% growth vs UPS: 27.0%, -3.6%) and Glendive MT (USPS leads: 71.0% share, +14.5% growth vs UPS: 29.0%, -19.4%)
In select markets, Fedex outperforms USPS despite weaker overall growth (-7.0% vs -1.6% overall): Albany GA (Fedex: +15.0% growth vs USPS: -7.7% growth), Albany-Schenectady-Troy NY (Fedex: +4.3% growth vs USPS: -3.9% growth), and Alexandria LA (Fedex: +8.7% growth vs USPS: -3.9% growth)
Fedex successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 23.0% brand interest, +15.0% growth), Ottumwa IA-Kirksville MO (maintained 23.0% brand interest, +15.0% growth), and Albany-Schenectady-Troy NY (maintained 24.0% brand interest, +4.3% growth)
UPS successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 31.0% brand interest, +19.2% growth), Biloxi-Gulfport MS (maintained 30.0% brand interest, +15.4% growth), and Charleston SC (maintained 30.0% brand interest, +15.4% growth)
USPS successfully defends market leadership positions while maintaining brand interest growth in Anchorage AK (maintained 59.0% brand interest, +1.7% growth), Baton Rouge LA (maintained 46.0% brand interest, +4.5% growth), and Bend OR (maintained 49.0% brand interest, +4.3% growth)
UPS maintains strong brand interest position in key markets: Cleveland-Akron (Canton) OH (34.0% brand interest, +17.2% growth), Denver CO (31.0% brand interest, +19.2% growth), and Jacksonville FL (34.0% brand interest, +17.2% growth)
USPS maintains strong brand interest position in key markets: Boston MA-Manchester NH (43.0% brand interest, +2.4% growth), Columbus OH (45.0% brand interest, +2.3% growth), and Harrisburg-Lancaster-Lebanon-York PA (46.0% brand interest, +2.2% growth)
UPS dominates head-to-head competition against Fedex in 136 of 136 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (31.0% vs 24.0% brand interest), Atlanta GA (35.0% vs 27.0% brand interest), and Augusta GA (30.0% vs 21.0% brand interest)
USPS dominates head-to-head competition against Fedex in 204 of 204 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (45.0% vs 24.0% brand interest), Albuquerque-Santa Fe NM (49.0% vs 23.0% brand interest), and Anchorage AK (59.0% vs 20.0% brand interest)
USPS dominates head-to-head competition against UPS in 164 of 165 shared DMA markets, with superior brand interest in key battlegrounds: Davenport IA-Rock Island-Moline IL (50.0% vs 27.0% brand interest), Fargo-Valley City ND (47.0% vs 29.0% brand interest), and Glendive MT (71.0% vs 29.0% brand interest)