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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Fedex, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
42 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
4 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
7 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
11 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
19 DMAs
5 States
|
|
Monitor & Maintain
|
All other markets
|
128 DMAs
45 States
|
Brand Insights
Brand Insights reveal Fedex’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Fedex shows challenging performance with -7.2% average growth across 51 markets (22.8% avg brand interest), with positive growth in 4 of 51 markets
Fedex has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 10 stable markets (0-5%), and 41 declining markets
Fedex shows positive brand interest momentum in 4 markets, notably in Delaware (+1.0% brand interest), Maryland (+1.0% brand interest), Nevada (+1.0% brand interest)
Fedex maintains stable brand interest performance in mature markets: California (-3.7% decline, 26.0% brand interest) and District of Columbia (-3.5% decline, 28.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Shipping Partners industry.
For Fedex, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Fedex, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
UPS demonstrates category dominance with 4.5% average brand interest growth, showing exceptional performance in New Hampshire (+15.6%, 52.0% brand interest)
In high-growth markets, UPS maintains an average brand interest of 52.0% with consistent performance across 1 market
UPS maintains market dominance with an average 50.0% brand interest across key markets: New Hampshire (52.0% brand interest, +15.6% growth), California (46.0% brand interest, +2.2% growth), and District of Columbia (45.0% brand interest, +4.7% growth)
USPS maintains market dominance with an average 31.7% brand interest across key markets: New Jersey (32.0% brand interest, +3.2% growth), Texas (31.0% brand interest, +3.3% growth), and Georgia (32.0% brand interest, +6.7% growth)
Investment Recommendations
Strategic recommendations for Fedex in the Shipping Partners category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
42
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 24.0% | -7.7% | -4.0% |
| Los Angeles CA | 5,137,519 | 26.0% | -7.1% | +4.0% |
| Philadelphia PA | 2,735,885 | 23.0% | -14.8% | +4.6% |
| Dallas-Ft. Worth TX | 2,676,555 | 28.0% | -9.7% | +7.7% |
| Atlanta GA | 2,358,268 | 27.0% | -3.6% | +8.0% |
| Washington DC (Hagerstown MD) | 2,303,268 | 25.0% | -7.4% | +4.2% |
| Phoenix AZ | 1,882,206 | 24.0% | -4.0% | +9.1% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 23.0% | -4.2% | +4.6% |
Emerging Market
Smaller markets showing strong growth potential
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Bluefield-Beckley-Oak Hill WV | 106,269 | 21.0% | +10.5% | +16.7% |
| Quincy IL-Hannibal MO-Keokuk IA | 86,953 | 21.0% | +10.5% | +23.5% |
| North Platte NE | 12,989 | 25.0% | +25.0% | +19.1% |
| Albany GA | N/A | 24.0% | +20.0% | +26.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tulsa OK | 478,465 | 25.0% | +8.7% | +19.1% |
| Wichita-Hutchinson KS | 402,706 | 24.0% | +9.1% | +9.1% |
| Chattanooga TN | 353,329 | 22.0% | +4.8% | +10.0% |
| Savannah GA | 332,675 | 27.0% | +8.0% | +22.7% |
| El Paso TX | 327,122 | 24.0% | +9.1% | +4.4% |
| Augusta GA | 249,128 | 25.0% | +13.6% | +47.1% |
| Macon GA | 220,546 | 26.0% | +8.3% | +44.4% |
High Growth Priority
Large markets showing strong consistent growth
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,346,370 | 26.0% | +0.0% | +13.0% |
| Boston MA-Manchester NH | 2,284,647 | 25.0% | -3.9% | +13.6% |
| Seattle-Tacoma WA | 1,862,467 | 24.0% | -4.0% | +14.3% |
| Detroit MI | 1,704,780 | 26.0% | -7.1% | +13.0% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 25.0% | -7.4% | +13.6% |
| St. Louis MO | 1,104,541 | 26.0% | +0.0% | +13.0% |
| San Diego CA | 974,169 | 28.0% | +0.0% | +12.0% |
| Kansas City MO | 897,204 | 25.0% | -7.4% | +13.6% |
Maintain & Optimize
Stable markets with consistent performance
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,282,025 | 27.0% | +3.9% | +3.9% |
| Wilkes Barre-Scranton PA | 519,543 | 19.0% | -5.0% | +0.0% |
| Dayton OH | 432,802 | 23.0% | -4.2% | +4.6% |
| Tucson (Sierra Vista) AZ | 431,693 | 22.0% | +0.0% | +4.8% |
| Madison WI | 400,136 | 21.0% | -4.6% | +0.0% |
| Omaha NE | 397,575 | 21.0% | -4.6% | +5.0% |
| Huntsville-Decatur (Florence) AL | 362,886 | 21.0% | -4.6% | +5.0% |
| Colorado Springs-Pueblo CO | 339,442 | 22.0% | +0.0% | +4.8% |
Monitor & Maintain
All other markets
128
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,189,842 | 27.0% | +3.9% | +8.0% |
| Baltimore MD | 1,011,542 | 25.0% | +4.2% | +8.7% |
| Louisville KY | 634,542 | 18.0% | -21.7% | +0.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 25.0% | +0.0% | +19.1% |
| Knoxville TN | 492,492 | 23.0% | +0.0% | +9.5% |
| Honolulu HI | 426,184 | 17.0% | -10.5% | +0.0% |
| Spokane WA | 424,081 | 21.0% | -4.6% | +16.7% |
| Des Moines-Ames IA | 415,633 | 20.0% | -9.1% | +5.3% |
Brand Insights
Brand Insights for Fedex in the Shipping Partners category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Fedex shows challenging performance with -7.2% average growth across 209 markets (22.0% avg brand interest), with positive growth in 18 of 209 markets
Top performing markets for Fedex demonstrate exceptional results in North Platte NE (+25.0% growth, 25.0% brand interest, +5.0% brand interest change) and Augusta GA (+13.6% growth, 25.0% brand interest, +3.0% brand interest change)
Fedex has 2 markets with high growth (>15%), 11 markets with moderate growth (5-15%), 27 stable markets (0-5%), and 169 declining markets
Notable high-growth markets for Fedex include Albany GA (+20.0% growth, 24.0% brand interest) and North Platte NE (+25.0% growth, 25.0% brand interest)
Fedex maintains strong brand interest positions in key markets: Memphis TN (40.0% brand interest, -5.0% change)
Fedex shows positive brand interest momentum in 18 markets, notably in Albany GA (+4.0% brand interest), North Platte NE (+5.0% brand interest), Baltimore MD (+1.0% brand interest)
Fedex demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+20.0% growth, +4.0% gain, 24.0% current brand interest) and North Platte NE (+25.0% growth, +5.0% gain, 25.0% current brand interest)
Fedex successfully defends strong market positions while maintaining brand interest growth in Chicago IL (maintained 27.0% brand interest, +3.9% growth), Houston TX (maintained 26.0% brand interest, +0.0% decline), and San Diego CA (maintained 28.0% brand interest, +0.0% decline)
Fedex maintains dominant market position with >35% brand interest in key markets: Memphis TN (40.0% brand interest, -11.1% change)
Fedex achieves significant brand interest gains in North Platte NE (+5.0% brand interest growth, now at 25.0%)
Fedex shows accelerating brand interest growth in Albany GA (+20.0% growth, 24.0% brand interest) and North Platte NE (+25.0% growth, 25.0% brand interest)
Fedex maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-4.8% decline, 20.0% brand interest) and Albuquerque-Santa Fe NM (-4.2% decline, 23.0% brand interest)
Fedex faces growth challenges in historically strong markets: Atlanta GA (-3.6% decline, 27.0% brand interest) and Charlotte NC (-3.7% decline, 26.0% brand interest)
Fedex performance in major markets: Atlanta GA (-3.6% decline, 27.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-3.9% decline, 25.0% brand interest, 2.6M TVHH), and Charlotte NC (-3.7% decline, 26.0% brand interest, 1.3M TVHH)
Fedex shows positive brand interest growth in markets representing 9.7% of total TVHH coverage
Fedex shows strong performance with 8.1% average growth across 210 markets (22.0% avg brand interest), with positive growth in 159 of 210 markets
Competitive Insights
Competitive Insights showcase how Fedex performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Fedex can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Fedex can focus its competitive strategy.
UPS shows market leadership with 4.6% average brand interest growth and notable strength in Columbia-Jefferson City MO (+15.6%, 52.0% brand interest), Corpus Christi TX (+15.6%, 52.0% brand interest), and Ft. Wayne IN (+15.6%, 52.0% brand interest)
In high-growth markets, UPS maintains an average brand interest of 51.9% with consistent performance across 9 markets
UPS maintains market dominance with an average 50.5% brand interest across key markets: Columbia-Jefferson City MO (52.0% brand interest, +15.6% growth), Corpus Christi TX (52.0% brand interest, +15.6% growth), and Ft. Wayne IN (52.0% brand interest, +15.6% growth)
USPS maintains market dominance with an average 31.6% brand interest across key markets: Charleston SC (31.0% brand interest, +19.2% growth), Sherman TX-Ada OK (31.0% brand interest, +19.2% growth), and Victoria TX (34.0% brand interest, +17.2% growth)
UPS dominates in 182 of 209 key battleground markets against Fedex, notably in Abilene-Sweetwater TX (20.0% vs 50.0% brand interest), Albany-Schenectady-Troy NY (21.0% vs 52.0% brand interest), and Albuquerque-Santa Fe NM (23.0% vs 51.0% brand interest)
USPS dominates in 147 of 182 key battleground markets against Fedex, notably in Abilene-Sweetwater TX (20.0% vs 30.0% brand interest), Albany-Schenectady-Troy NY (21.0% vs 27.0% brand interest), and Alexandria LA (21.0% vs 25.0% brand interest)
UPS dominates in 155 of 210 key battleground markets against USPS, notably in Albany GA (47.0% vs 29.0% brand interest), Atlanta GA (40.0% vs 33.0% brand interest), and Augusta GA (44.0% vs 31.0% brand interest)
Fedex successfully defends market leadership positions while maintaining brand interest growth in Chicago IL (maintained 27.0% brand interest, +3.9% growth), Houston TX (maintained 26.0% brand interest, +0.0% decline), and San Diego CA (maintained 28.0% brand interest, +0.0% decline)
UPS successfully defends market leadership positions while maintaining brand interest growth in Columbia-Jefferson City MO (maintained 52.0% brand interest, +15.6% growth), Corpus Christi TX (maintained 52.0% brand interest, +15.6% growth), and Ft. Wayne IN (maintained 52.0% brand interest, +15.6% growth)
USPS successfully defends market leadership positions while maintaining brand interest growth in Charleston SC (maintained 31.0% brand interest, +19.2% growth), Hartford & New Haven CT (maintained 30.0% brand interest, +15.4% growth), and Sherman TX-Ada OK (maintained 31.0% brand interest, +19.2% growth)
USPS emerges as competitive challenger to Fedex with superior brand interest growth rates in Memphis TN (+4.5% vs -11.1% growth) and Ft. Smith-Fayetteville-Springdale-Rogers AR (+13.0% vs -3.6% growth)
Fedex emerges as competitive challenger to UPS with superior brand interest growth rates in Albany GA (+20.0% vs -4.1% growth), North Platte NE (+25.0% vs -3.9% growth), and Bakersfield CA (+0.0% vs -5.5% growth)
USPS emerges as competitive challenger to UPS with superior brand interest growth rates in Charleston SC (+19.2% vs -4.3% growth), Hartford & New Haven CT (+15.4% vs +2.1% growth), and Sherman TX-Ada OK (+19.2% vs -4.0% growth)
Fedex emerges as competitive challenger to USPS with superior brand interest growth rates in Chico-Redding CA (-4.5% vs -10.3% growth), Harlingen-Weslaco-Brownsville-McAllen TX (-4.5% vs -10.0% growth), and Traverse City-Cadillac MI (-9.1% vs -16.7% growth)
UPS demonstrates competitive strength with 210 high brand interest markets and 8 high-growth markets, notably in Albany GA (47.0% brand interest, -4.1% growth), Atlanta GA (40.0% brand interest, -2.4% growth), and Augusta GA (44.0% brand interest, -13.7% growth)
USPS demonstrates competitive strength with 190 high brand interest markets and 5 high-growth markets, notably in Albany GA (29.0% brand interest, -6.5% growth), Albany-Schenectady-Troy NY (27.0% brand interest, -3.6% growth), and Alpena MI (31.0% brand interest, -6.1% growth)