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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Fedex, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
78 DMAs
21 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
53 DMAs
10 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
34 DMAs
10 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
46 DMAs
9 States
|
Brand Insights
Brand Insights reveal Fedex’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Fedex shows stable performance with 3.3% average growth across 51 markets (23.1% avg brand interest), with positive growth in 28 of 51 markets
Top performing markets for Fedex demonstrate exceptional results in West Virginia (+25.0% growth, 25.0% brand interest, +5.0% change), Wyoming (+19.1% growth, 25.0% brand interest, +4.0% change), and Arizona (+18.2% growth, 26.0% brand interest, +4.0% change)
Fedex has 4 markets with high growth (>15%), 13 markets with moderate growth (5-15%), 22 stable markets (0-5%), and 12 declining markets
Notable high-growth markets for Fedex include Arizona (+18.2% growth, 26.0% brand interest), Montana (+16.7% growth, 21.0% brand interest), and West Virginia (+25.0% growth, 25.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Shipping Partners industry.
For Fedex, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Fedex, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Fedex demonstrates category leadership at state level with 3.3% average brand interest growth, showing exceptional performance in Arizona (+18.2%, 26.0% brand interest), Montana (+16.7%, 21.0% brand interest), and West Virginia (+25.0%, 25.0% brand interest)
In high-growth state markets, Fedex maintains an average brand interest of 24.2% with consistent performance across 4 markets
In direct competition, Fedex outperforms USPS with 27.6 percentage point brand interest advantage across 51 shared markets: District of Columbia (gap: 22.0% brand interest, 12.5% growth), Florida (gap: 25.0% brand interest, 12.3% growth), and Illinois (gap: 21.0% brand interest, 6.1% growth)
In select markets, USPS outperforms Fedex despite weaker overall growth (+1.7% vs +3.3% overall): District of Columbia (USPS leads: 49.0% share, +8.9% growth vs Fedex: 27.0%, -3.6%), Florida (USPS leads: 48.0% share, +4.3% growth vs Fedex: 23.0%, -8.0%), and Illinois (USPS leads: 46.0% share, +2.2% growth vs Fedex: 25.0%, -3.9%)
Investment Recommendations
Strategic recommendations for Fedex in the Shipping Partners category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
78
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 25.0% | +4.2% | +8.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 28.0% | -3.5% | +7.7% |
| Houston TX | 2,266,381 | 27.0% | +3.9% | +17.4% |
| Phoenix AZ | 1,818,040 | 25.0% | +4.2% | +4.2% |
| Seattle-Tacoma WA | 1,798,974 | 24.0% | +0.0% | +14.3% |
| Minneapolis-St. Paul MN | 1,563,558 | 23.0% | +9.5% | +0.0% |
| Charlotte NC | 1,124,890 | 26.0% | +4.0% | +4.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 26.0% | +4.0% | +4.0% |
High Growth Priority
Large markets showing strong consistent growth
53
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 27.0% | +8.0% | +3.9% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 27.0% | +8.0% | +8.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 25.0% | +8.7% | +8.7% |
| Pittsburgh PA | 998,699 | 25.0% | +8.7% | +8.7% |
| Kansas City MO | 866,618 | 25.0% | +8.7% | +8.7% |
| Columbus OH | 865,632 | 25.0% | +8.7% | +8.7% |
| Austin TX | 831,742 | 27.0% | +8.0% | +8.0% |
| Milwaukee WI | 765,170 | 25.0% | +13.6% | +4.2% |
Maintain & Optimize
Stable markets with consistent performance
34
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 28.0% | +0.0% | +0.0% |
| Chicago IL | 3,081,097 | 26.0% | +0.0% | +4.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 25.0% | +0.0% | +0.0% |
| Detroit MI | 1,646,663 | 24.0% | +0.0% | +0.0% |
| Denver CO | 1,523,659 | 26.0% | +0.0% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 26.0% | +0.0% | +4.0% |
| Portland OR | 1,086,232 | 23.0% | +0.0% | +4.6% |
| St. Louis MO | 1,066,886 | 25.0% | +0.0% | +4.2% |
Turnaround Priority
Markets requiring immediate attention and improvement
46
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 26.0% | -3.7% | +4.0% |
| Boston MA-Manchester NH | 2,206,762 | 23.0% | -8.0% | -4.2% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 23.0% | -4.2% | +4.6% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 26.0% | -3.7% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 22.0% | -4.4% | +0.0% |
| Indianapolis IN | 1,026,188 | 23.0% | -4.2% | -4.2% |
| Baltimore MD | 977,058 | 24.0% | -4.0% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 22.0% | -15.4% | +4.8% |
Brand Insights
Brand Insights for Fedex in the Shipping Partners category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Fedex shows stable performance with 3.1% average growth across 210 markets (22.1% avg brand interest), with positive growth in 111 of 210 markets
Top performing markets for Fedex demonstrate exceptional results in Clarksburg-Weston WV (+31.6% growth, 25.0% brand interest, +6.0% change), Bluefield-Beckley-Oak Hill WV (+28.6% growth, 27.0% brand interest, +6.0% change), and Casper-Riverton WY (+25.0% growth, 25.0% brand interest, +5.0% change)
Fedex has 17 markets with high growth (>15%), 61 markets with moderate growth (5-15%), 81 stable markets (0-5%), and 51 declining markets
Notable high-growth markets for Fedex include Anchorage AK (+20.0% growth, 18.0% brand interest), Bluefield-Beckley-Oak Hill WV (+28.6% growth, 27.0% brand interest), and Casper-Riverton WY (+25.0% growth, 25.0% brand interest)
Fedex demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bluefield-Beckley-Oak Hill WV (+28.6% growth, +6.0% gain, 27.0% current brand interest), Casper-Riverton WY (+25.0% growth, +5.0% gain, 25.0% current brand interest), and Charleston-Huntington WV (+23.5% growth, +4.0% gain, 21.0% current brand interest)
Fedex successfully defends strong market positions while maintaining brand interest growth in Bluefield-Beckley-Oak Hill WV (maintained 27.0% brand interest, +28.6% growth), Casper-Riverton WY (maintained 25.0% brand interest, +25.0% growth), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (maintained 23.0% brand interest, +15.0% growth)
In large markets, Fedex shows modest growth with notable brand interest: Charlotte NC (+4.0% growth, 26.0% brand interest) and Chicago IL (+0.0% growth, 26.0% brand interest)
In medium markets, Fedex shows modest growth with notable brand interest: Albuquerque-Santa Fe NM (+4.8% growth, 22.0% brand interest) and Cincinnati OH (+3.9% growth, 27.0% brand interest)
In small markets, Fedex shows modest growth with notable brand interest: Anchorage AK (+20.0% growth, 18.0% brand interest) and Bluefield-Beckley-Oak Hill WV (+28.6% growth, 27.0% brand interest)
Fedex maintains consistent performance with steady growth and stable brand interest across 30% of markets, exemplified by Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+15.0% growth, +3.0% brand interest), Amarillo TX (+8.7% growth, +2.0% brand interest), and Austin TX (+8.0% growth, +2.0% brand interest)
Fedex maintains dominant market position with >35% brand interest in key markets: Memphis TN (37.0% brand interest, +0.0% growth)
Fedex achieves significant brand interest gains in Anchorage AK (+3.0% brand interest growth, now at 18.0%), Bluefield-Beckley-Oak Hill WV (+6.0% brand interest growth, now at 27.0%), and Casper-Riverton WY (+5.0% brand interest growth, now at 25.0%)
Fedex shows accelerating brand interest growth in Anchorage AK (+20.0% growth, 18.0% brand interest) and Bluefield-Beckley-Oak Hill WV (+28.6% growth, 27.0% brand interest)
Fedex demonstrates emerging brand interest strength in Anchorage AK (+20.0% growth, 18.0% brand interest) and Presque Isle ME (+13.3% growth, 17.0% brand interest)
Fedex maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-4.5% growth, 21.0% brand interest) and Atlanta GA (-3.7% growth, 26.0% brand interest)
Fedex faces growth challenges in historically strong markets: Atlanta GA (-3.7% growth, 26.0% brand interest) and Dallas-Ft. Worth TX (-3.5% growth, 28.0% brand interest)
Competitive Insights
Competitive Insights showcase how Fedex performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Fedex can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Fedex can focus its competitive strategy.
Fedex demonstrates category leadership at dma level with 3.1% average brand interest growth, showing exceptional performance in Anchorage AK (+20.0%, 18.0% brand interest), Bluefield-Beckley-Oak Hill WV (+28.6%, 27.0% brand interest), and Casper-Riverton WY (+25.0%, 25.0% brand interest)
In high-growth dma markets, Fedex maintains an average brand interest of 22.8% with consistent performance across 17 markets
In direct competition, Fedex outperforms USPS with 29.2 percentage point brand interest advantage across 210 shared markets: Albany GA (gap: 30.0% brand interest, 28.7% growth), Albany-Schenectady-Troy NY (gap: 33.0% brand interest, 8.4% growth), and Alpena MI (gap: 34.0% brand interest, 15.0% growth)
In select markets, USPS outperforms Fedex despite weaker overall growth (+1.2% vs +3.1% overall): Albany GA (USPS leads: 50.0% share, +8.7% growth vs Fedex: 20.0%, -20.0%) and Albany-Schenectady-Troy NY (USPS leads: 54.0% share, +3.9% growth vs Fedex: 21.0%, -4.5%)
In select markets, UPS outperforms Fedex despite weaker overall growth (-3.8% vs +3.1% overall): Albany GA (UPS leads: 30.0% share, +3.5% growth vs Fedex: 20.0%, -20.0%) and Alpena MI (UPS leads: 32.0% share, +10.3% growth vs Fedex: 17.0%, -15.0%)
In select markets, USPS outperforms UPS despite weaker overall growth (+1.2% vs -3.8% overall): Albany-Schenectady-Troy NY (USPS leads: 54.0% share, +3.9% growth vs UPS: 25.0%, -3.9%)
Fedex successfully defends market leadership positions while maintaining brand interest growth in Bluefield-Beckley-Oak Hill WV (maintained 27.0% brand interest, +28.6% growth), Casper-Riverton WY (maintained 25.0% brand interest, +25.0% growth), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (maintained 23.0% brand interest, +15.0% growth)
USPS successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 54.0% brand interest, +3.9% growth), Amarillo TX (maintained 47.0% brand interest, +2.2% growth), and Bangor ME (maintained 54.0% brand interest, +1.9% growth)
UPS successfully defends market leadership positions while maintaining brand interest growth in St. Joseph MO (maintained 33.0% brand interest, +17.9% growth), Albany GA (maintained 30.0% brand interest, +3.5% growth), and Birmingham AL (maintained 29.0% brand interest, +3.6% growth)
Fedex maintains strong brand interest position in key markets: Charlotte NC (26.0% brand interest, +4.0% growth), Cincinnati OH (27.0% brand interest, +3.9% growth), and Grand Rapids-Kalamazoo-Battle Creek MI (23.0% brand interest, +4.5% growth)
USPS maintains strong brand interest position in key markets: Birmingham AL (51.0% brand interest, +2.0% growth), Charlotte NC (46.0% brand interest, +4.5% growth), and Chicago IL (46.0% brand interest, +2.2% growth)
UPS maintains strong brand interest position in key markets: Birmingham AL (29.0% brand interest, +3.6% growth), Cincinnati OH (28.0% brand interest, +3.7% growth), and Columbus OH (25.0% brand interest, +4.2% growth)
USPS dominates head-to-head competition against Fedex in 210 of 210 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (50.0% vs 20.0% brand interest), Albany-Schenectady-Troy NY (54.0% vs 21.0% brand interest), and Alpena MI (51.0% vs 17.0% brand interest)
UPS dominates head-to-head competition against Fedex in 34 of 44 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (30.0% vs 20.0% brand interest), Alpena MI (32.0% vs 17.0% brand interest), and Biloxi-Gulfport MS (28.0% vs 20.0% brand interest)
USPS dominates head-to-head competition against UPS in 209 of 209 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (51.0% vs 27.0% brand interest), Alexandria LA (54.0% vs 24.0% brand interest), and Anchorage AK (62.0% vs 20.0% brand interest)
Fedex emerges as competitive threat to USPS with superior growth momentum (+3.1% vs +1.2%) across contested markets: Abilene-Sweetwater TX (Fedex: +10.0% growth vs USPS: -1.9% growth), Alexandria LA (Fedex: +10.0% growth vs USPS: -1.8% growth), and Anchorage AK (Fedex: +20.0% growth vs USPS: -6.1% growth)