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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Fedex, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
54 DMAs
21 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
123 DMAs
25 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
22 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
12 DMAs
2 States
|
Brand Insights
Brand Insights reveal Fedex’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Fedex shows strong performance with 6.6% average growth across 51 markets (26.2% avg brand interest), with positive growth in 44 of 51 markets
Top performing markets for Fedex demonstrate exceptional results in New Jersey (+16.0% growth, 29.0% brand interest, +4.0% change), South Dakota (+15.0% growth, 23.0% brand interest, +3.0% change), and Kentucky (+14.3% growth, 24.0% brand interest, +3.0% change)
Fedex has 2 markets with high growth (>15%), 26 markets with moderate growth (5-15%), 21 stable markets (0-5%), and 2 declining markets
Notable high-growth markets for Fedex include New Jersey (+16.0% growth, 29.0% brand interest) and South Dakota (+15.0% growth, 23.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Shipping Partners industry.
For Fedex, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Fedex, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Fedex demonstrates category leadership at state level with 6.6% average brand interest growth, showing exceptional performance in New Jersey (+16.0%, 29.0% brand interest) and South Dakota (+15.0%, 23.0% brand interest)
In high-growth state markets, Fedex maintains an average brand interest of 26.0% with consistent performance across 2 markets
Fedex shows strong momentum with 6.6% average brand interest growth across key state markets: New Jersey (+16.0% growth, +4.0% brand interest), South Dakota (+15.0% growth, +3.0% brand interest), and Kentucky (+14.3% growth, +3.0% brand interest)
Fedex captured additional brand interest in 28 state markets, averaging +2.4% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Fedex in the Shipping Partners category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
54
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 30.0% | +3.5% | +7.1% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 30.0% | +3.5% | +7.1% |
| Phoenix AZ | 1,818,040 | 28.0% | +0.0% | +16.7% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 25.0% | +4.2% | +0.0% |
| Detroit MI | 1,646,663 | 29.0% | +7.4% | +0.0% |
| Denver CO | 1,523,659 | 29.0% | +0.0% | +7.4% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 28.0% | +3.7% | +3.7% |
| Charlotte NC | 1,124,890 | 30.0% | +0.0% | +7.1% |
High Growth Priority
Large markets showing strong consistent growth
123
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 31.0% | +10.7% | +6.9% |
| Dallas-Ft. Worth TX | 2,585,309 | 32.0% | +10.3% | +10.3% |
| Atlanta GA | 2,277,873 | 29.0% | +11.5% | +3.6% |
| Houston TX | 2,266,381 | 28.0% | +7.7% | +12.0% |
| Boston MA-Manchester NH | 2,206,762 | 30.0% | +15.4% | +20.0% |
| Seattle-Tacoma WA | 1,798,974 | 26.0% | +8.3% | +8.3% |
| Minneapolis-St. Paul MN | 1,563,558 | 28.0% | +12.0% | +7.7% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 27.0% | +12.5% | +3.9% |
Maintain & Optimize
Stable markets with consistent performance
22
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 28.0% | +0.0% | +3.7% |
| Philadelphia PA | 2,642,616 | 27.0% | +0.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 28.0% | +3.7% | -3.5% |
| Baltimore MD | 977,058 | 25.0% | +0.0% | +4.2% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 27.0% | +3.9% | -3.6% |
| Albuquerque-Santa Fe NM | 612,638 | 24.0% | +4.4% | -4.0% |
| Knoxville TN | 475,703 | 24.0% | +0.0% | +0.0% |
| Lexington KY | 434,265 | 22.0% | +0.0% | +4.8% |
Turnaround Priority
Markets requiring immediate attention / improvement
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Kansas City MO | 866,618 | 26.0% | -3.7% | -3.7% |
| Louisville KY | 612,910 | 22.0% | +4.8% | -8.3% |
| Albany-Schenectady-Troy NY | 491,946 | 23.0% | -4.2% | -8.0% |
| Columbia-Jefferson City MO | 154,462 | 23.0% | -8.0% | -8.0% |
| Lubbock TX | 145,733 | 26.0% | +4.0% | -7.1% |
| Minot-Bismarck-Dickinson(Williston) ND | 141,262 | 21.0% | -4.6% | +0.0% |
| Wichita Falls TX & Lawton OK | 132,252 | 21.0% | -4.6% | +0.0% |
| Albany GA | 122,885 | 20.0% | -4.8% | +0.0% |
Brand Insights
Brand Insights for Fedex in the Shipping Partners category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Fedex shows strong performance with 8.4% average growth across 210 markets (25.4% avg brand interest), with positive growth in 174 of 210 markets
Top performing markets for Fedex demonstrate exceptional results in Victoria TX (+30.0% growth, 26.0% brand interest, +6.0% change), Wichita-Hutchinson KS (+30.0% growth, 26.0% brand interest, +6.0% change), and Meridian MS (+23.8% growth, 26.0% brand interest, +5.0% change)
Fedex has 28 markets with high growth (>15%), 103 markets with moderate growth (5-15%), 70 stable markets (0-5%), and 9 declining markets
Notable high-growth markets for Fedex include Baton Rouge LA (+16.7% growth, 28.0% brand interest), Bluefield-Beckley-Oak Hill WV (+15.8% growth, 22.0% brand interest), and Boston MA-Manchester NH (+15.4% growth, 30.0% brand interest)
Fedex demonstrates strong market momentum with combined growth and brand interest gains in key markets: Baton Rouge LA (+16.7% growth, +4.0% gain, 28.0% current brand interest), Boston MA-Manchester NH (+15.4% growth, +4.0% gain, 30.0% current brand interest), and Corpus Christi TX (+17.4% growth, +4.0% gain, 27.0% current brand interest)
Fedex successfully defends strong market positions while maintaining brand interest growth in Baton Rouge LA (maintained 28.0% brand interest, +16.7% growth), Bluefield-Beckley-Oak Hill WV (maintained 22.0% brand interest, +15.8% growth), and Boston MA-Manchester NH (maintained 30.0% brand interest, +15.4% growth)
In large markets, Fedex shows strong growth with notable brand interest: Boston MA-Manchester NH (+15.4% growth, 30.0% brand interest) and Nashville TN (+16.7% growth, 28.0% brand interest)
In medium markets, Fedex shows strong growth with notable brand interest: Greensboro-High Point-Winston Salem NC (+16.0% growth, 29.0% brand interest) and New Orleans LA (+17.4% growth, 27.0% brand interest)
In small markets, Fedex shows strong growth with notable brand interest: Baton Rouge LA (+16.7% growth, 28.0% brand interest) and Bluefield-Beckley-Oak Hill WV (+15.8% growth, 22.0% brand interest)
Fedex maintains consistent performance with steady growth and stable brand interest across 50% of markets, exemplified by Clarksburg-Weston WV (+15.0% growth, +3.0% brand interest), Quincy IL-Hannibal MO-Keokuk IA (+15.0% growth, +3.0% brand interest), and Watertown NY (+15.0% growth, +3.0% brand interest)
Fedex maintains dominant market position with >35% brand interest in key markets: Memphis TN (45.0% brand interest, +7.1% growth)
Fedex achieves significant brand interest gains in Baton Rouge LA (+4.0% brand interest growth, now at 28.0%), Bluefield-Beckley-Oak Hill WV (+3.0% brand interest growth, now at 22.0%), and Boston MA-Manchester NH (+4.0% brand interest growth, now at 30.0%)
Fedex shows accelerating brand interest growth in Baton Rouge LA (+16.7% growth, 28.0% brand interest) and Bluefield-Beckley-Oak Hill WV (+15.8% growth, 22.0% brand interest)
Fedex demonstrates emerging brand interest strength in Glendive MT (+100.0% growth, 2.0% brand interest) and Juneau AK (+26.7% growth, 19.0% brand interest)
Fedex maintains stable brand interest performance in mature markets: Albany GA (-4.8% growth, 20.0% brand interest) and Albany-Schenectady-Troy NY (-4.2% growth, 23.0% brand interest)
Fedex faces growth challenges in historically strong markets: Grand Junction-Montrose CO (-3.7% growth, 26.0% brand interest) and Kansas City MO (-3.7% growth, 26.0% brand interest)
Competitive Insights
Competitive Insights showcase how Fedex performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Fedex can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Fedex can focus its competitive strategy.
Fedex demonstrates category leadership at dma level with 8.4% average brand interest growth, showing exceptional performance in Baton Rouge LA (+16.7%, 28.0% brand interest), Bluefield-Beckley-Oak Hill WV (+15.8%, 22.0% brand interest), and Boston MA-Manchester NH (+15.4%, 30.0% brand interest)
In high-growth dma markets, Fedex maintains an average brand interest of 24.9% with consistent performance across 28 markets
Fedex shows strong momentum with 8.4% average brand interest growth across key dma markets: Glendive MT (+100.0% growth, +1.0% brand interest), Victoria TX (+30.0% growth, +6.0% brand interest), and Wichita-Hutchinson KS (+30.0% growth, +6.0% brand interest)
Fedex captured additional brand interest in 131 dma markets, averaging +2.7% brand interest growth in key growth dma
In select markets, UPS outperforms Fedex despite weaker overall growth (-0.0% vs +8.4% overall): Alpena MI (UPS leads: 28.0% share, +12.0% growth vs Fedex: 21.0%, -19.2%)
In select markets, USPS outperforms Fedex despite weaker overall growth (-3.6% vs +8.4% overall): Albany-Schenectady-Troy NY (USPS leads: 51.0% share, +2.0% growth vs Fedex: 23.0%, -4.2%) and Alpena MI (USPS leads: 51.0% share, +4.1% growth vs Fedex: 21.0%, -19.2%)
Fedex successfully defends market leadership positions while maintaining brand interest growth in Baton Rouge LA (maintained 28.0% brand interest, +16.7% growth), Bluefield-Beckley-Oak Hill WV (maintained 22.0% brand interest, +15.8% growth), and Boston MA-Manchester NH (maintained 30.0% brand interest, +15.4% growth)
UPS successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 26.0% brand interest, +4.0% growth), Albuquerque-Santa Fe NM (maintained 27.0% brand interest, +3.9% growth), and Atlanta GA (maintained 31.0% brand interest, +3.3% growth)
USPS successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 52.0% brand interest, +2.0% growth), Albany-Schenectady-Troy NY (maintained 51.0% brand interest, +2.0% growth), and Alpena MI (maintained 51.0% brand interest, +4.1% growth)
Fedex maintains strong brand interest position in key markets: Boston MA-Manchester NH (30.0% brand interest, +15.4% growth), Nashville TN (28.0% brand interest, +16.7% growth), and Austin TX (29.0% brand interest, +3.6% growth)
UPS maintains strong brand interest position in key markets: Atlanta GA (31.0% brand interest, +3.3% growth), Boston MA-Manchester NH (28.0% brand interest, +3.7% growth), and Cincinnati OH (28.0% brand interest, +3.7% growth)
USPS maintains strong brand interest position in key markets: Birmingham AL (51.0% brand interest, +4.1% growth) and Charlotte NC (43.0% brand interest, +2.4% growth)
USPS dominates head-to-head competition against Fedex in 203 of 204 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (52.0% vs 20.0% brand interest), Albany-Schenectady-Troy NY (51.0% vs 23.0% brand interest), and Alpena MI (51.0% vs 21.0% brand interest)
USPS dominates head-to-head competition against UPS in 205 of 205 shared DMA markets, with superior brand interest in key battlegrounds: Amarillo TX (48.0% vs 28.0% brand interest), Anchorage AK (58.0% vs 20.0% brand interest), and Baton Rouge LA (44.0% vs 28.0% brand interest)
Fedex emerges as competitive threat to UPS with superior growth momentum (+8.4% vs -0.0%) across contested markets: Amarillo TX (Fedex: +9.1% growth vs UPS: -6.7% growth), Anchorage AK (Fedex leads: 22.0% share, +10.0% growth vs UPS: 20.0%, -4.8%), and Baton Rouge LA (Fedex: +16.7% growth vs UPS: -3.5% growth)
Fedex emerges as competitive threat to USPS with superior growth momentum (+8.4% vs -3.6%) across contested markets: Abilene-Sweetwater TX (Fedex: +13.0% growth vs USPS: -7.7% growth), Albuquerque-Santa Fe NM (Fedex: +4.3% growth vs USPS: -3.9% growth), and Alexandria LA (Fedex: +9.5% growth vs USPS: -3.7% growth)