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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for UPS, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
35 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
5 DMAs
4 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
10 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
11 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
65 DMAs
|
|
Monitor & Maintain
|
All other markets
|
82 DMAs
46 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
3 DMAs
|
Brand Insights
Brand Insights reveal UPS’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
UPS shows stable performance with 4.5% average growth across 51 markets (49.3% avg brand interest), with positive growth in 41 of 51 markets
Top performing markets for UPS demonstrate exceptional results in New Hampshire (+15.6% growth, 52.0% brand interest, +7.0% brand interest change), Idaho (+13.6% growth, 50.0% brand interest, +6.0% brand interest change), and Wyoming (+12.8% growth, 53.0% brand interest, +6.0% brand interest change)
UPS has 1 market with high growth (>15%), 22 markets with moderate growth (5-15%), 20 stable markets (0-5%), and 8 declining markets
Notable high-growth markets for UPS include New Hampshire (+15.6% growth, 52.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Shipping Partners industry.
For UPS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For UPS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
UPS demonstrates category dominance with 4.5% average brand interest growth, showing exceptional performance in New Hampshire (+15.6%, 52.0% brand interest)
In high-growth markets, UPS maintains an average brand interest of 52.0% with consistent performance across 1 market
UPS maintains market dominance with an average 50.0% brand interest across key markets: New Hampshire (52.0% brand interest, +15.6% growth), California (46.0% brand interest, +2.2% growth), and District of Columbia (45.0% brand interest, +4.7% growth)
USPS maintains market dominance with an average 31.7% brand interest across key markets: New Jersey (32.0% brand interest, +3.2% growth), Texas (31.0% brand interest, +3.3% growth), and Georgia (32.0% brand interest, +6.7% growth)
Investment Recommendations
Strategic recommendations for UPS in the Shipping Partners category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
35
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 45.0% | +4.7% | -2.2% |
| Chicago IL | 3,189,842 | 43.0% | -4.4% | +0.0% |
| Dallas-Ft. Worth TX | 2,676,555 | 42.0% | +7.7% | -4.6% |
| Atlanta GA | 2,358,268 | 40.0% | -2.4% | -7.0% |
| Houston TX | 2,346,370 | 43.0% | +0.0% | -6.5% |
| Boston MA-Manchester NH | 2,284,647 | 46.0% | +0.0% | -8.0% |
| Phoenix AZ | 1,882,206 | 47.0% | +0.0% | -6.0% |
| Seattle-Tacoma WA | 1,862,467 | 48.0% | +0.0% | -5.9% |
Emerging Market
Smaller markets showing strong growth potential
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wausau-Rhinelander WI | 166,302 | 53.0% | +15.2% | +120.8% |
| Odessa-Midland TX | 140,976 | 49.0% | +14.0% | +2.1% |
| Greenwood-Greenville MS | 54,868 | 52.0% | +13.0% | +85.7% |
| San Angelo TX | 50,767 | 54.0% | +12.5% | +5.9% |
| Juneau AK | 23,690 | 69.0% | +11.3% | +3.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Memphis TN | 567,037 | 37.0% | +12.1% | +54.2% |
| Ft. Myers-Naples FL | 543,946 | 49.0% | +6.5% | +2.1% |
| Flint-Saginaw-Bay City MI | 389,004 | 54.0% | +5.9% | +92.9% |
| Charleston-Huntington WV | 376,332 | 57.0% | +5.6% | +96.6% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 355,054 | 52.0% | +8.3% | +13.0% |
| Baton Rouge LA | 311,080 | 51.0% | +10.9% | +70.0% |
| South Bend-Elkhart IN | 289,590 | 50.0% | +13.6% | +66.7% |
| Fargo-Valley City ND | 233,895 | 51.0% | +8.5% | +75.9% |
High Growth Priority
Large markets showing strong consistent growth
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,303,268 | 46.0% | +2.2% | +70.4% |
| Detroit MI | 1,704,780 | 43.0% | -4.4% | +48.3% |
| Minneapolis-St. Paul MN | 1,618,742 | 47.0% | +4.4% | +62.1% |
| Denver CO | 1,577,435 | 50.0% | +11.1% | +92.3% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 48.0% | +9.1% | -4.0% |
| Salt Lake City UT | 1,010,346 | 47.0% | +4.4% | +67.9% |
| Kansas City MO | 897,204 | 48.0% | +9.1% | -4.0% |
| Milwaukee WI | 792,176 | 48.0% | +6.7% | +71.4% |
Maintain & Optimize
Stable markets with consistent performance
65
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 45.0% | +4.7% | +0.0% |
| Philadelphia PA | 2,735,885 | 48.0% | +6.7% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 47.0% | +4.4% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 48.0% | +4.4% | +2.1% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 47.0% | +4.4% | +0.0% |
| San Diego CA | 974,169 | 45.0% | +0.0% | +0.0% |
| Oklahoma City OK | 654,139 | 51.0% | +6.3% | +0.0% |
| New Orleans LA | 604,657 | 49.0% | +2.1% | +0.0% |
Monitor & Maintain
All other markets
82
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 651,174 | 48.0% | +9.1% | +0.0% |
| Louisville KY | 634,542 | 46.0% | +15.0% | +0.0% |
| Des Moines-Ames IA | 415,633 | 51.0% | +8.5% | -7.3% |
| Green Bay-Appleton WI | 414,647 | 49.0% | +2.1% | +75.0% |
| Roanoke-Lynchburg VA | 401,623 | 51.0% | +0.0% | -7.3% |
| Madison WI | 400,136 | 50.0% | +0.0% | +78.6% |
| Portland-Auburn ME | 377,634 | 51.0% | +0.0% | -10.5% |
| Toledo OH | 373,454 | 49.0% | +2.1% | +63.3% |
Turnaround Priority
Markets requiring immediate attention and improvement
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Charlotte NC | 1,164,592 | 44.0% | +4.8% | -8.3% |
| Cincinnati OH | 839,467 | 45.0% | +2.3% | -10.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 46.0% | -2.1% | -9.8% |
Brand Insights
Brand Insights for UPS in the Shipping Partners category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
UPS shows stable performance with 4.6% average growth across 210 markets (49.9% avg brand interest), with positive growth in 155 of 210 markets
Top performing markets for UPS demonstrate exceptional results in Lansing MI (+19.6% growth, 55.0% brand interest, +9.0% brand interest change), Lafayette LA (+18.2% growth, 52.0% brand interest, +8.0% brand interest change), and Columbia-Jefferson City MO (+15.6% growth, 52.0% brand interest, +7.0% brand interest change)
UPS has 9 markets with high growth (>15%), 84 markets with moderate growth (5-15%), 86 stable markets (0-5%), and 31 declining markets
Notable high-growth markets for UPS include Columbia-Jefferson City MO (+15.6% growth, 52.0% brand interest), Corpus Christi TX (+15.6% growth, 52.0% brand interest), and Ft. Wayne IN (+15.6% growth, 52.0% brand interest)
UPS maintains strong brand interest positions in key markets: Albany GA (47.0% brand interest, -2.0% change), Atlanta GA (40.0% brand interest, -1.0% change), and Augusta GA (44.0% brand interest, -7.0% change)
UPS shows positive brand interest momentum in 155 markets, notably in Columbia-Jefferson City MO (+7.0% brand interest), Corpus Christi TX (+7.0% brand interest), Ft. Wayne IN (+7.0% brand interest)
UPS demonstrates strong market momentum with combined growth and brand interest gains in key markets: Columbia-Jefferson City MO (+15.6% growth, +7.0% gain, 52.0% current brand interest), Corpus Christi TX (+15.6% growth, +7.0% gain, 52.0% current brand interest), and Ft. Wayne IN (+15.6% growth, +7.0% gain, 52.0% current brand interest)
UPS successfully defends strong market positions while maintaining brand interest growth in Columbia-Jefferson City MO (maintained 52.0% brand interest, +15.6% growth), Corpus Christi TX (maintained 52.0% brand interest, +15.6% growth), and Ft. Wayne IN (maintained 52.0% brand interest, +15.6% growth)
In large markets, UPS shows steady growth with moderate brand interest: Atlanta GA (-2.4% decline, 40.0% brand interest) and Chicago IL (-4.4% decline, 43.0% brand interest)
In medium markets, UPS shows strong growth with moderate brand interest: Greenville-Spartanburg SC-Asheville NC-Anderson SC (-2.1% decline, 46.0% brand interest) and Las Vegas NV (-4.2% decline, 46.0% brand interest)
In small markets, UPS shows steady growth with high brand interest: Albany GA (-4.1% decline, 47.0% brand interest) and Augusta GA (-13.7% decline, 44.0% brand interest)
UPS maintains dominant market position with >35% brand interest in key markets: Albany GA (47.0% brand interest, -4.1% change) and Atlanta GA (40.0% brand interest, -2.4% change)
UPS achieves significant brand interest gains in Columbia-Jefferson City MO (+7.0% brand interest growth, now at 52.0%) and Corpus Christi TX (+7.0% brand interest growth, now at 52.0%)
UPS shows accelerating brand interest growth in Columbia-Jefferson City MO (+15.6% growth, 52.0% brand interest) and Corpus Christi TX (+15.6% growth, 52.0% brand interest)
UPS maintains stable brand interest performance in mature markets: Albany GA (-4.1% decline, 47.0% brand interest) and Atlanta GA (-2.4% decline, 40.0% brand interest)
UPS faces growth challenges in historically strong markets: Albany GA (-4.1% decline, 47.0% brand interest) and Atlanta GA (-2.4% decline, 40.0% brand interest)
Competitive Insights
Competitive Insights showcase how UPS performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where UPS can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where UPS can focus its competitive strategy.
UPS shows market leadership with 4.6% average brand interest growth and notable strength in Columbia-Jefferson City MO (+15.6%, 52.0% brand interest), Corpus Christi TX (+15.6%, 52.0% brand interest), and Ft. Wayne IN (+15.6%, 52.0% brand interest)
In high-growth markets, UPS maintains an average brand interest of 51.9% with consistent performance across 9 markets
UPS maintains market dominance with an average 50.5% brand interest across key markets: Columbia-Jefferson City MO (52.0% brand interest, +15.6% growth), Corpus Christi TX (52.0% brand interest, +15.6% growth), and Ft. Wayne IN (52.0% brand interest, +15.6% growth)
USPS maintains market dominance with an average 31.6% brand interest across key markets: Charleston SC (31.0% brand interest, +19.2% growth), Sherman TX-Ada OK (31.0% brand interest, +19.2% growth), and Victoria TX (34.0% brand interest, +17.2% growth)
UPS dominates in 182 of 209 key battleground markets against Fedex, notably in Abilene-Sweetwater TX (20.0% vs 50.0% brand interest), Albany-Schenectady-Troy NY (21.0% vs 52.0% brand interest), and Albuquerque-Santa Fe NM (23.0% vs 51.0% brand interest)
USPS dominates in 147 of 182 key battleground markets against Fedex, notably in Abilene-Sweetwater TX (20.0% vs 30.0% brand interest), Albany-Schenectady-Troy NY (21.0% vs 27.0% brand interest), and Alexandria LA (21.0% vs 25.0% brand interest)
UPS dominates in 155 of 210 key battleground markets against USPS, notably in Albany GA (47.0% vs 29.0% brand interest), Atlanta GA (40.0% vs 33.0% brand interest), and Augusta GA (44.0% vs 31.0% brand interest)
Fedex successfully defends market leadership positions while maintaining brand interest growth in Chicago IL (maintained 27.0% brand interest, +3.9% growth), Houston TX (maintained 26.0% brand interest, +0.0% decline), and San Diego CA (maintained 28.0% brand interest, +0.0% decline)
UPS successfully defends market leadership positions while maintaining brand interest growth in Columbia-Jefferson City MO (maintained 52.0% brand interest, +15.6% growth), Corpus Christi TX (maintained 52.0% brand interest, +15.6% growth), and Ft. Wayne IN (maintained 52.0% brand interest, +15.6% growth)
USPS successfully defends market leadership positions while maintaining brand interest growth in Charleston SC (maintained 31.0% brand interest, +19.2% growth), Hartford & New Haven CT (maintained 30.0% brand interest, +15.4% growth), and Sherman TX-Ada OK (maintained 31.0% brand interest, +19.2% growth)
USPS emerges as competitive challenger to Fedex with superior brand interest growth rates in Memphis TN (+4.5% vs -11.1% growth) and Ft. Smith-Fayetteville-Springdale-Rogers AR (+13.0% vs -3.6% growth)
Fedex emerges as competitive challenger to UPS with superior brand interest growth rates in Albany GA (+20.0% vs -4.1% growth), North Platte NE (+25.0% vs -3.9% growth), and Bakersfield CA (+0.0% vs -5.5% growth)
USPS emerges as competitive challenger to UPS with superior brand interest growth rates in Charleston SC (+19.2% vs -4.3% growth), Hartford & New Haven CT (+15.4% vs +2.1% growth), and Sherman TX-Ada OK (+19.2% vs -4.0% growth)
Fedex emerges as competitive challenger to USPS with superior brand interest growth rates in Chico-Redding CA (-4.5% vs -10.3% growth), Harlingen-Weslaco-Brownsville-McAllen TX (-4.5% vs -10.0% growth), and Traverse City-Cadillac MI (-9.1% vs -16.7% growth)
UPS demonstrates competitive strength with 210 high brand interest markets and 8 high-growth markets, notably in Albany GA (47.0% brand interest, -4.1% growth), Atlanta GA (40.0% brand interest, -2.4% growth), and Augusta GA (44.0% brand interest, -13.7% growth)
USPS demonstrates competitive strength with 190 high brand interest markets and 5 high-growth markets, notably in Albany GA (29.0% brand interest, -6.5% growth), Albany-Schenectady-Troy NY (27.0% brand interest, -3.6% growth), and Alpena MI (31.0% brand interest, -6.1% growth)