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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for UPS, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
51 DMAs
7 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
129 DMAs
34 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
11 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
17 DMAs
7 States
|
Brand Insights
Brand Insights reveal UPS’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
UPS shows strong performance with 9.0% average growth across 51 markets (29.5% avg brand interest), with positive growth in 43 of 51 markets
Top performing markets for UPS demonstrate exceptional results in Kentucky (+25.8% growth, 39.0% brand interest, +8.0% change), District of Columbia (+24.0% growth, 31.0% brand interest, +6.0% change), and Delaware (+19.2% growth, 31.0% brand interest, +5.0% change)
UPS has 11 markets with high growth (>15%), 25 markets with moderate growth (5-15%), 13 stable markets (0-5%), and 2 declining markets
Notable high-growth markets for UPS include Colorado (+15.4% growth, 30.0% brand interest), Delaware (+19.2% growth, 31.0% brand interest), and District of Columbia (+24.0% growth, 31.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Shipping Partners industry.
For UPS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For UPS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
UPS demonstrates category leadership at state level with 9.0% average brand interest growth, showing exceptional performance in Colorado (+15.4%, 30.0% brand interest), Delaware (+19.2%, 31.0% brand interest), and District of Columbia (+24.0%, 31.0% brand interest)
In high-growth state markets, UPS maintains an average brand interest of 31.2% with consistent performance across 11 markets
UPS shows strong momentum with 9.0% average brand interest growth across key state markets: Kentucky (+25.8% growth, +8.0% brand interest), District of Columbia (+24.0% growth, +6.0% brand interest), and Delaware (+19.2% growth, +5.0% brand interest)
UPS captured additional brand interest in 36 state markets, averaging +3.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for UPS in the Shipping Partners category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
51
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 32.0% | +3.2% | +3.2% |
| Philadelphia PA | 2,642,616 | 31.0% | +3.3% | +3.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 31.0% | +3.3% | +10.7% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 30.0% | +3.5% | +7.1% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 32.0% | +3.2% | +6.7% |
| Columbus OH | 865,632 | 29.0% | +3.6% | +20.8% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 30.0% | +3.5% | +3.5% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 31.0% | +3.3% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
129
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 31.0% | +10.7% | +10.7% |
| Chicago IL | 3,081,097 | 31.0% | +6.9% | +6.9% |
| Atlanta GA | 2,277,873 | 35.0% | +12.9% | +12.9% |
| Houston TX | 2,266,381 | 33.0% | +10.0% | +10.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 31.0% | +10.7% | +10.7% |
| Boston MA-Manchester NH | 2,206,762 | 31.0% | +10.7% | +10.7% |
| Phoenix AZ | 1,818,040 | 31.0% | +10.7% | +10.7% |
| Seattle-Tacoma WA | 1,798,974 | 31.0% | +14.8% | +14.8% |
Maintain & Optimize
Stable markets with consistent performance
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Charleston-Huntington WV | 363,503 | 24.0% | +0.0% | +0.0% |
| Traverse City-Cadillac MI | 216,002 | 28.0% | +0.0% | +3.7% |
| Eugene OR | 213,214 | 25.0% | +0.0% | +4.2% |
| Wausau-Rhinelander WI | 160,633 | 28.0% | +0.0% | +0.0% |
| Bluefield-Beckley-Oak Hill WV | 102,646 | 25.0% | +4.2% | -3.9% |
| Harrisonburg VA | 84,057 | 27.0% | +0.0% | +0.0% |
| Alexandria LA | 72,854 | 25.0% | +0.0% | +0.0% |
| Lima OH | 58,548 | 32.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Davenport IA-Rock Island-Moline IL | 257,210 | 27.0% | -3.6% | +3.9% |
| Johnstown-Altoona PA | 241,655 | 27.0% | -3.6% | -3.6% |
| Sioux Falls(Mitchell) SD | 235,093 | 27.0% | -3.6% | -3.6% |
| Fargo-Valley City ND | 225,922 | 29.0% | -3.3% | -6.5% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 205,020 | 27.0% | -3.6% | +0.0% |
| Monterey-Salinas CA | 197,948 | 26.0% | -3.7% | -3.7% |
| La Crosse-Eau Claire WI | 192,704 | 29.0% | +0.0% | -3.3% |
| Binghamton NY | 113,033 | 26.0% | +0.0% | -10.3% |
Brand Insights
Brand Insights for UPS in the Shipping Partners category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
UPS shows strong performance with 9.5% average growth across 207 markets (29.3% avg brand interest), with positive growth in 181 of 207 markets
Top performing markets for UPS demonstrate exceptional results in Louisville KY (+34.3% growth, 47.0% brand interest, +12.0% change), Des Moines-Ames IA (+32.0% growth, 33.0% brand interest, +8.0% change), and Harlingen-Weslaco-Brownsville-McAllen TX (+30.8% growth, 34.0% brand interest, +8.0% change)
UPS has 41 markets with high growth (>15%), 101 markets with moderate growth (5-15%), 56 stable markets (0-5%), and 9 declining markets
Notable high-growth markets for UPS include Abilene-Sweetwater TX (+19.2% growth, 31.0% brand interest), Biloxi-Gulfport MS (+15.4% growth, 30.0% brand interest), and Charleston SC (+15.4% growth, 30.0% brand interest)
UPS demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+19.2% growth, +5.0% gain, 31.0% current brand interest), Biloxi-Gulfport MS (+15.4% growth, +4.0% gain, 30.0% current brand interest), and Charleston SC (+15.4% growth, +4.0% gain, 30.0% current brand interest)
UPS successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 31.0% brand interest, +19.2% growth), Biloxi-Gulfport MS (maintained 30.0% brand interest, +15.4% growth), and Charleston SC (maintained 30.0% brand interest, +15.4% growth)
In large markets, UPS shows strong growth with moderate brand interest: Cleveland-Akron (Canton) OH (+17.2% growth, 34.0% brand interest) and Denver CO (+19.2% growth, 31.0% brand interest)
In medium markets, UPS shows strong growth with moderate brand interest: Fresno-Visalia CA (+20.7% growth, 35.0% brand interest) and Greensboro-High Point-Winston Salem NC (+20.8% growth, 29.0% brand interest)
In small markets, UPS shows strong growth with notable brand interest: Abilene-Sweetwater TX (+19.2% growth, 31.0% brand interest) and Biloxi-Gulfport MS (+15.4% growth, 30.0% brand interest)
UPS maintains consistent performance with steady growth and stable brand interest across 42% of markets, exemplified by Amarillo TX (+7.1% growth, +2.0% brand interest), Anchorage AK (+5.0% growth, +1.0% brand interest), and Baltimore MD (+7.1% growth, +2.0% brand interest)
UPS maintains dominant market position with >35% brand interest in key markets: Louisville KY (47.0% brand interest, +34.3% growth)
UPS achieves significant brand interest gains in Abilene-Sweetwater TX (+5.0% brand interest growth, now at 31.0%), Biloxi-Gulfport MS (+4.0% brand interest growth, now at 30.0%), and Charleston SC (+4.0% brand interest growth, now at 30.0%)
UPS shows accelerating brand interest growth in Abilene-Sweetwater TX (+19.2% growth, 31.0% brand interest) and Biloxi-Gulfport MS (+15.4% growth, 30.0% brand interest)
UPS maintains stable brand interest performance in mature markets: Davenport IA-Rock Island-Moline IL (-3.6% growth, 27.0% brand interest) and Fargo-Valley City ND (-3.3% growth, 29.0% brand interest)
UPS faces growth challenges in historically strong markets: Davenport IA-Rock Island-Moline IL (-3.6% growth, 27.0% brand interest) and Fargo-Valley City ND (-3.3% growth, 29.0% brand interest)
UPS performance in major markets: Cleveland-Akron (Canton) OH (+17.2% growth, 34.0% brand interest, 1.6M TVHH), Denver CO (+19.2% growth, 31.0% brand interest, 1.8M TVHH), and Nashville TN (+21.4% growth, 34.0% brand interest, 1.2M TVHH)
Competitive Insights
Competitive Insights showcase how UPS performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where UPS can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where UPS can focus its competitive strategy.
UPS demonstrates category leadership at dma level with 9.5% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+19.2%, 31.0% brand interest), Biloxi-Gulfport MS (+15.4%, 30.0% brand interest), and Charleston SC (+15.4%, 30.0% brand interest)
In high-growth dma markets, UPS maintains an average brand interest of 30.9% with consistent performance across 41 markets
UPS shows strong momentum with 9.5% average brand interest growth across key dma markets: Louisville KY (+34.3% growth, +12.0% brand interest), Des Moines-Ames IA (+32.0% growth, +8.0% brand interest), and Harlingen-Weslaco-Brownsville-McAllen TX (+30.8% growth, +8.0% brand interest)
UPS captured additional brand interest in 141 dma markets, averaging +3.5% brand interest growth in key growth dma
In direct competition, UPS outperforms USPS with 17.9 percentage point brand interest advantage across 207 shared markets: Davenport IA-Rock Island-Moline IL (gap: 23.0% brand interest, 9.9% growth), Fargo-Valley City ND (gap: 18.0% brand interest, 3.3% growth), and Glendive MT (gap: 42.0% brand interest, 34.0% growth)
In select markets, Fedex outperforms UPS despite weaker overall growth (-7.0% vs +9.5% overall): Fargo-Valley City ND (Fedex: +4.3% growth vs UPS: -3.3% growth) and Quincy IL-Hannibal MO-Keokuk IA (Fedex leads: 26.0% share, +13.0% growth vs UPS: 25.0%, -3.9%)
In select markets, USPS outperforms UPS despite weaker overall growth (-1.6% vs +9.5% overall): Davenport IA-Rock Island-Moline IL (USPS leads: 50.0% share, +6.4% growth vs UPS: 27.0%, -3.6%) and Glendive MT (USPS leads: 71.0% share, +14.5% growth vs UPS: 29.0%, -19.4%)
In select markets, Fedex outperforms USPS despite weaker overall growth (-7.0% vs -1.6% overall): Albany GA (Fedex: +15.0% growth vs USPS: -7.7% growth), Albany-Schenectady-Troy NY (Fedex: +4.3% growth vs USPS: -3.9% growth), and Alexandria LA (Fedex: +8.7% growth vs USPS: -3.9% growth)
Fedex successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 23.0% brand interest, +15.0% growth), Ottumwa IA-Kirksville MO (maintained 23.0% brand interest, +15.0% growth), and Albany-Schenectady-Troy NY (maintained 24.0% brand interest, +4.3% growth)
UPS successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 31.0% brand interest, +19.2% growth), Biloxi-Gulfport MS (maintained 30.0% brand interest, +15.4% growth), and Charleston SC (maintained 30.0% brand interest, +15.4% growth)
USPS successfully defends market leadership positions while maintaining brand interest growth in Anchorage AK (maintained 59.0% brand interest, +1.7% growth), Baton Rouge LA (maintained 46.0% brand interest, +4.5% growth), and Bend OR (maintained 49.0% brand interest, +4.3% growth)
UPS maintains strong brand interest position in key markets: Cleveland-Akron (Canton) OH (34.0% brand interest, +17.2% growth), Denver CO (31.0% brand interest, +19.2% growth), and Jacksonville FL (34.0% brand interest, +17.2% growth)
USPS maintains strong brand interest position in key markets: Boston MA-Manchester NH (43.0% brand interest, +2.4% growth), Columbus OH (45.0% brand interest, +2.3% growth), and Harrisburg-Lancaster-Lebanon-York PA (46.0% brand interest, +2.2% growth)
UPS dominates head-to-head competition against Fedex in 136 of 136 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (31.0% vs 24.0% brand interest), Atlanta GA (35.0% vs 27.0% brand interest), and Augusta GA (30.0% vs 21.0% brand interest)
USPS dominates head-to-head competition against Fedex in 204 of 204 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (45.0% vs 24.0% brand interest), Albuquerque-Santa Fe NM (49.0% vs 23.0% brand interest), and Anchorage AK (59.0% vs 20.0% brand interest)
USPS dominates head-to-head competition against UPS in 164 of 165 shared DMA markets, with superior brand interest in key battlegrounds: Davenport IA-Rock Island-Moline IL (50.0% vs 27.0% brand interest), Fargo-Valley City ND (47.0% vs 29.0% brand interest), and Glendive MT (71.0% vs 29.0% brand interest)