Hasbro
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Hasbro, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
22 DMAs
6 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
61 DMAs
17 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
43 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
81 DMAs
25 States
|
Brand Insights
Brand Insights reveal Hasbro’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Hasbro shows strong performance with 5.5% average growth across 51 markets (43.1% avg brand interest), with positive growth in 35 of 51 markets
Top performing markets for Hasbro demonstrate exceptional results in District of Columbia (+59.4% growth, 51.0% brand interest, +19.0% change), West Virginia (+27.8% growth, 46.0% brand interest, +10.0% change), and Maine (+25.6% growth, 54.0% brand interest, +11.0% change)
Hasbro has 9 markets with high growth (>15%), 17 markets with moderate growth (5-15%), 14 stable markets (0-5%), and 11 declining markets
Notable high-growth markets for Hasbro include District of Columbia (+59.4% growth, 51.0% brand interest), Kentucky (+16.7% growth, 42.0% brand interest), and Maine (+25.6% growth, 54.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Toys industry.
For Hasbro, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Hasbro, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Hasbro demonstrates category leadership at state level with 5.5% average brand interest growth, showing exceptional performance in District of Columbia (+59.4%, 51.0% brand interest), Kentucky (+16.7%, 42.0% brand interest), and Maine (+25.6%, 54.0% brand interest)
In high-growth state markets, Hasbro maintains an average brand interest of 49.9% with consistent performance across 9 markets
Hasbro shows strong momentum with 5.5% average brand interest growth across key state markets: District of Columbia (+59.4% growth, +19.0% brand interest), West Virginia (+27.8% growth, +10.0% brand interest), and Maine (+25.6% growth, +11.0% brand interest)
Hasbro captured additional brand interest in 25 state markets, averaging +5.7% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Hasbro in the Toys category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
22
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 45.0% | +9.8% | -2.2% |
| Seattle-Tacoma WA | 1,798,974 | 47.0% | +4.4% | -2.1% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 44.0% | +7.3% | -6.4% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 49.0% | +4.3% | +11.4% |
| Nashville TN | 993,259 | 44.0% | +10.0% | -2.2% |
| Columbus OH | 865,632 | 43.0% | +7.5% | -8.5% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 40.0% | +8.1% | +2.6% |
| Providence RI-New Bedford MA | 564,315 | 85.0% | +9.0% | +2.4% |
High Growth Priority
Large markets showing strong consistent growth
61
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 42.0% | +13.5% | -8.7% |
| Houston TX | 2,266,381 | 42.0% | +16.7% | -2.3% |
| Boston MA-Manchester NH | 2,206,762 | 65.0% | +25.0% | +4.8% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 43.0% | +10.3% | -4.4% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 42.0% | +16.7% | -4.6% |
| Portland OR | 1,086,232 | 40.0% | +11.1% | -7.0% |
| St. Louis MO | 1,066,886 | 40.0% | +21.2% | -7.0% |
| Indianapolis IN | 1,026,188 | 48.0% | +20.0% | -4.0% |
Maintain & Optimize
Stable markets with consistent performance
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Columbus-Tupelo-West Point MS | 160,242 | 4.0% | +0.0% | +0.0% |
| Duluth MN-Superior WI | 148,546 | 8.0% | +0.0% | +0.0% |
| Monroe LA-El Dorado AR | 147,849 | 37.0% | +0.0% | +0.0% |
| Albany GA | 122,885 | 44.0% | +0.0% | +0.0% |
| Sherman TX-Ada OK | 114,130 | 5.0% | +0.0% | +0.0% |
| Binghamton NY | 113,033 | 49.0% | +2.1% | +0.0% |
| Wheeling WV-Steubenville OH | 108,851 | 0.0% | +0.0% | +0.0% |
| Bluefield-Beckley-Oak Hill WV | 102,646 | 50.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
81
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 45.0% | +2.3% | -8.2% |
| Los Angeles CA | 4,962,377 | 28.0% | +0.0% | -12.5% |
| Chicago IL | 3,081,097 | 39.0% | +2.6% | -13.3% |
| Philadelphia PA | 2,642,616 | 40.0% | -4.8% | -13.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 34.0% | -2.9% | -15.0% |
| Phoenix AZ | 1,818,040 | 31.0% | -3.1% | -13.9% |
| Detroit MI | 1,646,663 | 37.0% | +5.7% | -11.9% |
| Minneapolis-St. Paul MN | 1,563,558 | 43.0% | +4.9% | -8.5% |
Brand Insights
Brand Insights for Hasbro in the Toys category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Hasbro shows strong performance with 31.9% average growth across 206 markets (35.7% avg brand interest), with positive growth in 110 of 206 markets
Top performing markets for Hasbro demonstrate exceptional results in La Crosse-Eau Claire WI (+825.0% growth, 37.0% brand interest, +33.0% change), Lafayette LA (+760.0% growth, 43.0% brand interest, +38.0% change), and Missoula MT (+750.0% growth, 34.0% brand interest, +30.0% change)
Hasbro has 73 markets with high growth (>15%), 24 markets with moderate growth (5-15%), 41 stable markets (0-5%), and 68 declining markets
Notable high-growth markets for Hasbro include Albany GA (+100.0% growth, 44.0% brand interest), Alexandria LA (+100.0% growth, 51.0% brand interest), and Austin TX (+20.0% growth, 42.0% brand interest)
Hasbro demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+100.0% growth, +44.0% gain, 44.0% current brand interest), Alexandria LA (+100.0% growth, +51.0% gain, 51.0% current brand interest), and Austin TX (+20.0% growth, +7.0% gain, 42.0% current brand interest)
Hasbro successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 44.0% brand interest, +100.0% growth), Alexandria LA (maintained 51.0% brand interest, +100.0% growth), and Austin TX (maintained 42.0% brand interest, +20.0% growth)
In large markets, Hasbro shows strong growth with moderate brand interest: Boston MA-Manchester NH (+25.0% growth, 65.0% brand interest) and Houston TX (+16.7% growth, 42.0% brand interest)
In medium markets, Hasbro shows modest growth with moderate brand interest: Austin TX (+20.0% growth, 42.0% brand interest) and Louisville KY (+28.6% growth, 45.0% brand interest)
In small markets, Hasbro shows strong growth with moderate brand interest: Albany GA (+100.0% growth, 44.0% brand interest) and Alexandria LA (+100.0% growth, 51.0% brand interest)
Hasbro maintains dominant market position with >35% brand interest in key markets: Anchorage AK (49.0% brand interest, 2.0% decline), Albany GA (44.0% brand interest, +100.0% growth), and Alexandria LA (51.0% brand interest, +100.0% growth)
Hasbro achieves significant brand interest gains in Albany GA (+44.0% brand interest growth, now at 44.0%), Alexandria LA (+51.0% brand interest growth, now at 51.0%), and Austin TX (+7.0% brand interest growth, now at 42.0%)
Hasbro shows accelerating brand interest growth in Albany GA (+100.0% growth, 44.0% brand interest) and Alexandria LA (+100.0% growth, 51.0% brand interest)
Hasbro demonstrates emerging brand interest strength in Columbus-Tupelo-West Point MS (+100.0% growth, 4.0% brand interest) and Duluth MN-Superior WI (+100.0% growth, 8.0% brand interest)
Hasbro maintains stable brand interest performance in mature markets: Amarillo TX (-4.7% growth, 41.0% brand interest) and Anchorage AK (-2.0% growth, 49.0% brand interest)
Hasbro faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-15.9% growth, 37.0% brand interest) and Albany-Schenectady-Troy NY (-8.9% growth, 41.0% brand interest)
Hasbro performance in major markets: Dallas-Ft. Worth TX (-2.9% growth, 34.0% brand interest, 3.0M TVHH), Denver CO (-5.6% growth, 34.0% brand interest, 1.8M TVHH), and Hartford & New Haven CT (-4.0% growth, 48.0% brand interest, 1.0M TVHH)
Competitive Insights
Competitive Insights showcase how Hasbro performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Hasbro can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Hasbro can focus its competitive strategy.
Hasbro demonstrates category leadership at dma level with 31.9% average brand interest growth, showing exceptional performance in Albany GA (+100.0%, 44.0% brand interest), Alexandria LA (+100.0%, 51.0% brand interest), and Austin TX (+20.0%, 42.0% brand interest)
In high-growth dma markets, Hasbro maintains an average brand interest of 44.4% with consistent performance across 73 markets
Hasbro shows strong momentum with 31.9% average brand interest growth across key dma markets: La Crosse-Eau Claire WI (+825.0% growth, +33.0% brand interest), Lafayette LA (+760.0% growth, +38.0% brand interest), and Missoula MT (+750.0% growth, +30.0% brand interest)
Hasbro captured additional brand interest in 97 dma markets, averaging +17.7% brand interest growth in key growth dma
Mattel shows strong momentum with 13.7% average brand interest growth across key dma markets: Sioux City IA (+955.6% growth, +86.0% brand interest), Wausau-Rhinelander WI (+816.7% growth, +49.0% brand interest), and Rochester MN-Mason City IA-Austin MN (+700.0% growth, +42.0% brand interest)
Mattel captured additional brand interest in 49 dma markets, averaging +29.4% brand interest growth in key growth dma
In direct competition, Hasbro outperforms Mattel with 31.3 percentage point brand interest advantage across 204 shared markets: Abilene-Sweetwater TX (gap: 26.0% brand interest, 28.4% growth), Albany-Schenectady-Troy NY (gap: 18.0% brand interest, 16.2% growth), and Albuquerque-Santa Fe NM (gap: 28.0% brand interest, 16.7% growth)
In select markets, Mattel outperforms Hasbro despite weaker overall growth (+13.7% vs +31.9% overall): Abilene-Sweetwater TX (Mattel leads: 63.0% share, +12.5% growth vs Hasbro: 37.0%, -15.9%), Albany-Schenectady-Troy NY (Mattel leads: 59.0% share, +7.3% growth vs Hasbro: 41.0%, -8.9%), and Albuquerque-Santa Fe NM (Mattel leads: 64.0% share, +6.7% growth vs Hasbro: 36.0%, -10.0%)
Hasbro successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 44.0% brand interest, +100.0% growth), Alexandria LA (maintained 51.0% brand interest, +100.0% growth), and Austin TX (maintained 42.0% brand interest, +20.0% growth)
Mattel successfully defends market leadership positions while maintaining brand interest growth in Bend OR (maintained 100.0% brand interest, +100.0% growth), Casper-Riverton WY (maintained 100.0% brand interest, +100.0% growth), and Colorado Springs-Pueblo CO (maintained 70.0% brand interest, +16.7% growth)
Hasbro maintains strong brand interest position in key markets: Austin TX (42.0% brand interest, +20.0% growth), Boston MA-Manchester NH (65.0% brand interest, +25.0% growth), and Houston TX (42.0% brand interest, +16.7% growth)
Mattel maintains strong brand interest position in key markets: Birmingham AL (58.0% brand interest, +3.6% growth), Dallas-Ft. Worth TX (66.0% brand interest, +1.5% growth), and Denver CO (66.0% brand interest, +3.1% growth)
Mattel dominates head-to-head competition against Hasbro in 126 of 166 competitive DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (63.0% vs 37.0% brand interest), Albany-Schenectady-Troy NY (59.0% vs 41.0% brand interest), and Albuquerque-Santa Fe NM (64.0% vs 36.0% brand interest)
Hasbro emerges as competitive threat to Mattel with superior growth momentum (+31.9% vs +13.7%) across contested markets: Albany GA (Hasbro: +100.0% growth vs Mattel: -44.0% growth), Alexandria LA (Hasbro leads: 51.0% share, +100.0% growth vs Mattel: 49.0%, -51.0%), and Atlanta GA (Hasbro: +13.5% growth vs Mattel: -7.9% growth)
Hasbro demonstrates competitive strength with 108 high brand interest dma markets and 66 high-growth dma markets, notably in La Crosse-Eau Claire WI (37.0% brand interest, +825.0% growth), Lafayette LA (43.0% brand interest, +760.0% growth), and Missoula MT (34.0% brand interest, +750.0% growth)
Mattel demonstrates competitive strength with 84 high brand interest dma markets and 27 high-growth dma markets, notably in Sioux City IA (95.0% brand interest, +955.6% growth), Wausau-Rhinelander WI (55.0% brand interest, +816.7% growth), and Rochester MN-Mason City IA-Austin MN (48.0% brand interest, +700.0% growth)