Hyundai Elantra
Hyundai
Company
Hyundai
Industry
Compact Car (Non-Luxury)
Integrate Hyundai Elantra's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Hyundai Elantra, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
8 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
5 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
10 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
43 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
1 DMA
|
|
Monitor & Maintain
|
All other markets
|
143 DMAs
50 States
|
Brand Insights
Brand Insights reveal Hyundai Elantra’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Hyundai Elantra shows challenging performance with -1.5% average growth across 51 markets (41.7% avg brand interest), with positive growth in 12 of 51 markets
Hyundai Elantra has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 27 stable markets (0-5%), and 24 declining markets
Hyundai Elantra maintains strong brand interest positions in key markets: Alaska (36.0% brand interest, -6.0% change), Arizona (42.0% brand interest, -6.0% change), and Arkansas (38.0% brand interest, -1.0% change)
Hyundai Elantra shows positive brand interest momentum in 12 markets, notably in Alabama (+1.0% brand interest), Florida (+1.0% brand interest), Louisiana (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Compact Car (Non-Luxury) industry.
For Hyundai Elantra, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Hyundai Elantra, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Volkswagen Jetta leads category performance with 2.6% average brand interest growth, particularly strong in Alaska (+21.4%, 17.0% brand interest), Delaware (+16.7%, 14.0% brand interest), and District of Columbia (+22.2%, 11.0% brand interest)
In high-growth markets, Volkswagen Jetta maintains an average brand interest of 14.0% with consistent performance across 4 markets
Hyundai Elantra maintains market dominance with an average 43.2% brand interest across key markets: Alabama (41.0% brand interest, +2.5% growth), Florida (38.0% brand interest, +2.7% growth), and Louisiana (40.0% brand interest, +2.6% growth)
Honda Civic dominates in 31 of 51 key battleground markets against Hyundai Elantra, notably in Alaska (36.0% vs 8.0% brand interest), Arizona (42.0% vs 13.0% brand interest), and Arkansas (38.0% vs 17.0% brand interest)
Investment Recommendations
Strategic recommendations for Hyundai Elantra in the Compact Car (Non-Luxury) category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Louisville KY | 634,542 | 40.0% | -4.8% | +233.3% |
| Memphis TN | 567,037 | 33.0% | -5.7% | +120.0% |
| Buffalo NY | 556,257 | 37.0% | -9.8% | +164.3% |
| Ft. Myers-Naples FL | 543,946 | 38.0% | -2.6% | +192.3% |
| Albany-Schenectady-Troy NY | 509,309 | 42.0% | -4.6% | +223.1% |
| Knoxville TN | 492,492 | 42.0% | -2.3% | +281.8% |
| Tulsa OK | 478,465 | 41.0% | -4.7% | +192.9% |
| Lexington KY | 449,592 | 33.0% | -8.3% | +135.7% |
Emerging Market
Smaller markets showing strong growth potential
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Lubbock TX | 150,876 | 35.0% | +12.9% | +118.8% |
| Billings, MT | 103,972 | 48.0% | +14.3% | +433.3% |
| St. Joseph MO | 39,970 | 38.0% | +11.8% | +111.1% |
| Victoria TX | 29,480 | 44.0% | +12.8% | +266.7% |
| Helena MT | 28,530 | 50.0% | +19.1% | +257.1% |
Growth Opportunity
Mid-size markets with positive brand interest trends
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 651,174 | 49.0% | +6.5% | +390.0% |
| New Orleans LA | 604,657 | 37.0% | +5.7% | +184.6% |
| Portland-Auburn ME | 377,634 | 35.0% | +6.1% | +191.7% |
| Charleston-Huntington WV | 376,332 | 38.0% | +5.6% | +137.5% |
| Waco-Temple-Bryan TX | 358,706 | 39.0% | +8.3% | +178.6% |
| Syracuse NY | 342,012 | 39.0% | +5.4% | +200.0% |
| Florence-Myrtle Beach SC | 283,448 | 44.0% | +4.8% | +266.7% |
| Davenport IA-Rock Island-Moline IL | 266,288 | 36.0% | +5.9% | +176.9% |
High Growth Priority
Large markets showing strong consistent growth
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 52.0% | +0.0% | +372.7% |
| Los Angeles CA | 5,137,519 | 51.0% | +0.0% | +628.6% |
| Chicago IL | 3,189,842 | 42.0% | -2.3% | +250.0% |
| Philadelphia PA | 2,735,885 | 45.0% | +0.0% | +275.0% |
| Dallas-Ft. Worth TX | 2,676,555 | 43.0% | +0.0% | +258.3% |
| Atlanta GA | 2,358,268 | 42.0% | -2.3% | +281.8% |
| Houston TX | 2,346,370 | 39.0% | -4.9% | +254.6% |
| Washington DC (Hagerstown MD) | 2,303,268 | 46.0% | -8.0% | +318.2% |
Maintain & Optimize
Stable markets with consistent performance
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Casper-Riverton WY | 49,623 | 43.0% | -2.3% | +0.0% |
Monitor & Maintain
All other markets
143
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 40.0% | +0.0% | +150.0% |
| Albuquerque-Santa Fe NM | 634,260 | 39.0% | +0.0% | +200.0% |
| Providence RI-New Bedford MA | 584,232 | 38.0% | +0.0% | +192.3% |
| Fresno-Visalia CA | 558,026 | 54.0% | +0.0% | +500.0% |
| Richmond-Petersburg VA | 535,207 | 43.0% | +2.4% | +230.8% |
| Wilkes Barre-Scranton PA | 519,543 | 38.0% | +0.0% | +192.3% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 36.0% | +0.0% | +125.0% |
| Little Rock-Pine Bluff AR | 507,874 | 37.0% | +0.0% | +131.3% |
Brand Insights
Brand Insights for Hyundai Elantra in the Compact Car (Non-Luxury) category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Hyundai Elantra shows challenging performance with -0.8% average growth across 208 markets (41.3% avg brand interest), with positive growth in 63 of 208 markets
Top performing markets for Hyundai Elantra demonstrate exceptional results in North Platte NE (+63.9% growth, 100.0% brand interest, +39.0% brand interest change), Presque Isle ME (+46.7% growth, 66.0% brand interest, +21.0% brand interest change), and Helena MT (+19.1% growth, 50.0% brand interest, +8.0% brand interest change)
Hyundai Elantra has 3 markets with high growth (>15%), 30 markets with moderate growth (5-15%), 69 stable markets (0-5%), and 106 declining markets
Notable high-growth markets for Hyundai Elantra include Helena MT (+19.1% growth, 50.0% brand interest), North Platte NE (+63.9% growth, 100.0% brand interest), and Presque Isle ME (+46.7% growth, 66.0% brand interest)
Hyundai Elantra maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (33.0% brand interest, -3.0% change), Albany-Schenectady-Troy NY (42.0% brand interest, -2.0% change), and Amarillo TX (37.0% brand interest, -2.0% change)
Hyundai Elantra shows positive brand interest momentum in 63 markets, notably in Helena MT (+8.0% brand interest), North Platte NE (+39.0% brand interest), Presque Isle ME (+21.0% brand interest)
Hyundai Elantra demonstrates strong market momentum with combined growth and brand interest gains in key markets: Helena MT (+19.1% growth, +8.0% gain, 50.0% current brand interest), North Platte NE (+63.9% growth, +39.0% gain, 100.0% current brand interest), and Presque Isle ME (+46.7% growth, +21.0% gain, 66.0% current brand interest)
Hyundai Elantra successfully defends strong market positions while maintaining brand interest growth in Helena MT (maintained 50.0% brand interest, +19.1% growth), North Platte NE (maintained 100.0% brand interest, +63.9% growth), and Presque Isle ME (maintained 66.0% brand interest, +46.7% growth)
In large markets, Hyundai Elantra shows slight decline with moderate brand interest: Atlanta GA (-2.3% decline, 42.0% brand interest) and Baltimore MD (-4.3% decline, 44.0% brand interest)
In medium markets, Hyundai Elantra shows slight decline with moderate brand interest: Albany-Schenectady-Troy NY (-4.5% decline, 42.0% brand interest) and Buffalo NY (-9.8% decline, 37.0% brand interest)
In small markets, Hyundai Elantra shows slight decline with moderate brand interest: Abilene-Sweetwater TX (-8.3% decline, 33.0% brand interest) and Amarillo TX (-5.1% decline, 37.0% brand interest)
Hyundai Elantra maintains dominant market position with >35% brand interest in key markets: Albany-Schenectady-Troy NY (42.0% brand interest, -4.5% change) and Amarillo TX (37.0% brand interest, -5.1% change)
Hyundai Elantra achieves significant brand interest gains in Helena MT (+8.0% brand interest growth, now at 50.0%) and North Platte NE (+39.0% brand interest growth, now at 100.0%)
Hyundai Elantra shows accelerating brand interest growth in Helena MT (+19.1% growth, 50.0% brand interest) and North Platte NE (+63.9% growth, 100.0% brand interest)
Hyundai Elantra maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-4.5% decline, 42.0% brand interest) and Atlanta GA (-2.3% decline, 42.0% brand interest)
Hyundai Elantra faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-8.3% decline, 33.0% brand interest) and Albany-Schenectady-Troy NY (-4.5% decline, 42.0% brand interest)
Competitive Insights
Competitive Insights showcase how Hyundai Elantra performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Hyundai Elantra can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Hyundai Elantra can focus its competitive strategy.
Volkswagen Jetta leads category performance with 2.1% average brand interest growth, particularly strong in Augusta GA (+22.2%, 11.0% brand interest), Bend OR (+16.7%, 21.0% brand interest), and Bowling Green KY (+50.0%, 12.0% brand interest)
In high-growth markets, Volkswagen Jetta maintains an average brand interest of 13.7% with consistent performance across 28 markets
Hyundai Elantra maintains market dominance with an average 43.1% brand interest across key markets: Helena MT (50.0% brand interest, +19.1% growth), North Platte NE (100.0% brand interest, +63.9% growth), and Presque Isle ME (66.0% brand interest, +46.7% growth)
Toyota Corolla maintains market dominance with an average 36.0% brand interest across key markets: Fairbanks AK (48.0% brand interest, +45.5% growth), Miami-Ft. Lauderdale FL (34.0% brand interest, +3.0% growth), and Bend OR (31.0% brand interest, +6.9% growth)
Honda Civic dominates in 125 of 203 key battleground markets against Hyundai Elantra, notably in Abilene-Sweetwater TX (33.0% vs 12.0% brand interest), Albany-Schenectady-Troy NY (42.0% vs 12.0% brand interest), and Amarillo TX (37.0% vs 11.0% brand interest)
Volkswagen Jetta dominates in 130 of 202 key battleground markets against Hyundai Elantra, notably in Abilene-Sweetwater TX (33.0% vs 16.0% brand interest), Albany-Schenectady-Troy NY (42.0% vs 15.0% brand interest), and Amarillo TX (37.0% vs 20.0% brand interest)
Toyota Corolla dominates in 128 of 208 key battleground markets against Hyundai Elantra, notably in Abilene-Sweetwater TX (33.0% vs 29.0% brand interest), Albany-Schenectady-Troy NY (42.0% vs 22.0% brand interest), and Amarillo TX (37.0% vs 22.0% brand interest)
Nissan Sentra dominates in 107 of 196 key battleground markets against Hyundai Elantra, notably in Abilene-Sweetwater TX (33.0% vs 10.0% brand interest), Albany-Schenectady-Troy NY (42.0% vs 9.0% brand interest), and Amarillo TX (37.0% vs 10.0% brand interest)
Volkswagen Jetta dominates in 96 of 169 key battleground markets against Honda Civic, notably in Albuquerque-Santa Fe NM (12.0% vs 13.0% brand interest), Augusta GA (14.0% vs 11.0% brand interest), and Beaumont-Port Arthur TX (10.0% vs 10.0% brand interest)
Toyota Corolla dominates in 105 of 199 key battleground markets against Honda Civic, notably in Albuquerque-Santa Fe NM (12.0% vs 24.0% brand interest), Augusta GA (14.0% vs 27.0% brand interest), and Austin TX (12.0% vs 28.0% brand interest)
Honda Civic dominates in 92 of 165 key battleground markets against Nissan Sentra, notably in Austin TX (12.0% vs 9.0% brand interest), Beaumont-Port Arthur TX (10.0% vs 14.0% brand interest), and Binghamton NY (12.0% vs 11.0% brand interest)
Toyota Corolla dominates in 107 of 198 key battleground markets against Volkswagen Jetta, notably in Abilene-Sweetwater TX (16.0% vs 29.0% brand interest), Albany-Schenectady-Troy NY (15.0% vs 22.0% brand interest), and Alexandria LA (0.0% vs 25.0% brand interest)
Volkswagen Jetta dominates in 90 of 161 key battleground markets against Nissan Sentra, notably in Abilene-Sweetwater TX (16.0% vs 10.0% brand interest), Albany-Schenectady-Troy NY (15.0% vs 9.0% brand interest), and Alexandria LA (0.0% vs 19.0% brand interest)
Toyota Corolla dominates in 102 of 196 key battleground markets against Nissan Sentra, notably in Albany GA (25.0% vs 15.0% brand interest), Bangor ME (27.0% vs 8.0% brand interest), and Burlington VT-Plattsburgh NY (27.0% vs 7.0% brand interest)
Hyundai Elantra successfully defends market leadership positions while maintaining brand interest growth in Helena MT (maintained 50.0% brand interest, +19.1% growth), North Platte NE (maintained 100.0% brand interest, +63.9% growth), and Presque Isle ME (maintained 66.0% brand interest, +46.7% growth)
Toyota Corolla successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 29.0% brand interest, +16.0% growth), Augusta GA (maintained 27.0% brand interest, +17.4% growth), and Buffalo NY (maintained 27.0% brand interest, +17.4% growth)