Hyundai Elantra
Hyundai
Company
Hyundai
Industry
Compact Car (Non-Luxury)
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Investment Recommendations
Targeted investment recommendations for Hyundai Elantra, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
47 DMAs
15 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
58 DMAs
6 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
31 DMAs
12 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
75 DMAs
17 States
|
Brand Insights
Brand Insights reveal Hyundai Elantra’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Hyundai Elantra shows stable performance with 0.3% average growth across 51 markets (12.0% avg brand interest), with positive growth in 12 of 51 markets
Hyundai Elantra has 1 market with high growth (>15%), 11 markets with moderate growth (5-15%), 27 stable markets (0-5%), and 12 declining markets
Notable high-growth markets for Hyundai Elantra include Vermont (+42.9% growth, 10.0% brand interest)
Hyundai Elantra demonstrates emerging brand interest strength in Vermont (+42.9% growth, 10.0% brand interest) and Montana (+11.1% growth, 10.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Compact Car (Non-Luxury) industry.
For Hyundai Elantra, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Hyundai Elantra, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Nissan Sentra demonstrates category leadership at state level with 3.7% average brand interest growth, showing exceptional performance in Montana (+20.0%, 6.0% brand interest), Nebraska (+25.0%, 10.0% brand interest), and Pennsylvania (+16.7%, 7.0% brand interest)
In high-growth state markets, Nissan Sentra maintains an average brand interest of 8.2% with consistent performance across 4 markets
In direct competition, Nissan Sentra outperforms Honda Civic with 34.1 percentage point brand interest advantage across 51 shared markets: Alaska (gap: 31.0% brand interest, 27.6% growth), Arizona (gap: 34.0% brand interest, 7.7% growth), and Idaho (gap: 36.0% brand interest, 17.4% growth)
In select markets, Volkswagen Jetta outperforms Hyundai Elantra despite weaker overall growth (-0.2% vs +0.3% overall): Alaska (Volkswagen Jetta leads: 18.0% share, +5.9% growth vs Hyundai Elantra: 8.0%, -11.1%), California (Volkswagen Jetta: +0.0% growth vs Hyundai Elantra: -12.5% growth), and Hawaii (Volkswagen Jetta: +20.0% growth vs Hyundai Elantra: -12.5% growth)
Investment Recommendations
Strategic recommendations for Hyundai Elantra in the Compact Car (Non-Luxury) category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
47
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 12.0% | +9.1% | +0.0% |
| Phoenix AZ | 1,818,040 | 12.0% | +9.1% | +0.0% |
| St. Louis MO | 1,066,886 | 14.0% | +7.7% | +0.0% |
| Nashville TN | 993,259 | 13.0% | +0.0% | +8.3% |
| Austin TX | 831,742 | 13.0% | +8.3% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 13.0% | +8.3% | +0.0% |
| Jacksonville FL | 671,993 | 14.0% | +7.7% | +0.0% |
| Birmingham AL | 651,287 | 15.0% | +0.0% | +7.1% |
High Growth Priority
Large markets showing strong consistent growth
58
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 7.0% | +16.7% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 10.0% | +11.1% | +0.0% |
| Detroit MI | 1,646,663 | 12.0% | +9.1% | +9.1% |
| Denver CO | 1,523,659 | 11.0% | +10.0% | +10.0% |
| Indianapolis IN | 1,026,188 | 14.0% | +7.7% | +7.7% |
| Hartford & New Haven CT | 862,036 | 14.0% | +7.7% | +7.7% |
| New Orleans LA | 584,044 | 14.0% | +16.7% | +0.0% |
| Ft. Myers-Naples FL | 525,402 | 14.0% | +7.7% | +7.7% |
Maintain & Optimize
Stable markets with consistent performance
31
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 12.0% | +0.0% | +0.0% |
| Houston TX | 2,266,381 | 12.0% | +0.0% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 9.0% | +0.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 7.0% | +0.0% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 11.0% | +0.0% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 13.0% | +0.0% | +0.0% |
| Charlotte NC | 1,124,890 | 11.0% | +0.0% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 12.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
75
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 10.0% | -16.7% | -16.7% |
| Chicago IL | 3,081,097 | 12.0% | -7.7% | -7.7% |
| Philadelphia PA | 2,642,616 | 12.0% | +0.0% | -7.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 9.0% | -10.0% | -10.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 13.0% | +0.0% | -7.1% |
| Minneapolis-St. Paul MN | 1,563,558 | 10.0% | +0.0% | -9.1% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 12.0% | -7.7% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 7.0% | -12.5% | -12.5% |
Brand Insights
Brand Insights for Hyundai Elantra in the Compact Car (Non-Luxury) category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Hyundai Elantra shows stable performance with 2.0% average growth across 210 markets (12.2% avg brand interest), with positive growth in 73 of 210 markets
Top performing markets for Hyundai Elantra demonstrate exceptional results in Great Falls MT (+100.0% growth, 23.0% brand interest, +23.0% change), Sherman TX-Ada OK (+41.2% growth, 24.0% brand interest, +7.0% change), and Meridian MS (+23.5% growth, 21.0% brand interest, +4.0% change)
Hyundai Elantra has 38 markets with high growth (>15%), 34 markets with moderate growth (5-15%), 75 stable markets (0-5%), and 63 declining markets
Notable high-growth markets for Hyundai Elantra include Abilene-Sweetwater TX (+15.4% growth, 15.0% brand interest), Alexandria LA (+25.0% growth, 15.0% brand interest), and Amarillo TX (+30.0% growth, 13.0% brand interest)
Hyundai Elantra demonstrates strong market momentum with combined growth and brand interest gains in key markets: Great Falls MT (+100.0% growth, +23.0% gain, 23.0% current brand interest), Jonesboro AR (+22.7% growth, +5.0% gain, 27.0% current brand interest), and Meridian MS (+23.5% growth, +4.0% gain, 21.0% current brand interest)
Hyundai Elantra successfully defends strong market positions while maintaining brand interest growth in Great Falls MT (maintained 23.0% brand interest, +100.0% growth), Jonesboro AR (maintained 27.0% brand interest, +22.7% growth), and Meridian MS (maintained 21.0% brand interest, +23.5% growth)
Hyundai Elantra achieves significant brand interest gains in Billings, MT (+5.0% brand interest growth, now at 11.0%) and Charlottesville VA (+5.0% brand interest growth, now at 12.0%)
Hyundai Elantra shows accelerating brand interest growth in Abilene-Sweetwater TX (+15.4% growth, 15.0% brand interest) and Alexandria LA (+25.0% growth, 15.0% brand interest)
Hyundai Elantra demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+15.4% growth, 15.0% brand interest) and Alexandria LA (+25.0% growth, 15.0% brand interest)
Hyundai Elantra performance in major markets: Baltimore MD (-7.1% growth, 13.0% brand interest, 1.1M TVHH), Chicago IL (-7.7% growth, 12.0% brand interest, 3.6M TVHH), and New York NY (-16.7% growth, 10.0% brand interest, 7.7M TVHH)
Hyundai Elantra shows positive brand interest growth in markets representing 31.0% of total TVHH coverage
Hyundai Elantra maintains strong brand interest positions (>30% share) in key markets: Columbus-Tupelo-West Point MS (20.0% brand interest, -2.0% change), Great Falls MT (23.0% brand interest, +23.0% change), and Jonesboro AR (27.0% brand interest, +5.0% change)
Hyundai Elantra achieves significant brand interest gains in Abilene-Sweetwater TX (+2.0% brand interest), Alexandria LA (+3.0% brand interest), and Amarillo TX (+3.0% brand interest)
Hyundai Elantra maintains dominant market position with >35% brand interest in key markets: Jonesboro AR (27.0% brand interest, +22.7% change)
Hyundai Elantra shows stable performance with 1.6% average growth across 210 markets (12.2% avg brand interest), with positive growth in 78 of 210 markets
Top performing markets for Hyundai Elantra demonstrate exceptional results in Great Falls MT (+91.7% growth, 23.0% brand interest, +11.0% change), Meridian MS (+61.5% growth, 21.0% brand interest, +8.0% change), and Sherman TX-Ada OK (+33.3% growth, 24.0% brand interest, +6.0% change)
Competitive Insights
Competitive Insights showcase how Hyundai Elantra performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Hyundai Elantra can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Hyundai Elantra can focus its competitive strategy.
Nissan Sentra demonstrates category leadership at dma level with 7.2% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+33.3%, 12.0% brand interest), Albany GA (+15.4%, 15.0% brand interest), and Alexandria LA (+40.0%, 21.0% brand interest)
In high-growth dma markets, Nissan Sentra maintains an average brand interest of 11.7% with consistent performance across 54 markets
Nissan Sentra shows strong momentum with 7.2% average brand interest growth across key dma markets: Jonesboro AR (+222.2% growth, +20.0% brand interest), Cheyenne WY-Scottsbluff NE (+100.0% growth, +7.0% brand interest), and Meridian MS (+100.0% growth, +10.0% brand interest)
Nissan Sentra captured additional brand interest in 83 dma markets, averaging +2.5% brand interest growth in key growth dma
In direct competition, Nissan Sentra outperforms Honda Civic with 32.3 percentage point brand interest advantage across 210 shared markets: Bangor ME (gap: 28.0% brand interest, 58.8% growth), Beaumont-Port Arthur TX (gap: 29.0% brand interest, 25.1% growth), and Biloxi-Gulfport MS (gap: 25.0% brand interest, 11.7% growth)
In select markets, Volkswagen Jetta outperforms Hyundai Elantra despite weaker overall growth (-0.0% vs +2.0% overall): Albuquerque-Santa Fe NM (Volkswagen Jetta leads: 13.0% share, +0.0% growth vs Hyundai Elantra: 12.0%, -7.7%), Anchorage AK (Volkswagen Jetta leads: 16.0% share, -11.1% growth vs Hyundai Elantra: 9.0%, -18.2%), and Baltimore MD (Volkswagen Jetta: +0.0% growth vs Hyundai Elantra: -7.1% growth)
In select markets, Toyota Corolla outperforms Hyundai Elantra despite weaker overall growth (-4.4% vs +2.0% overall): Albuquerque-Santa Fe NM (Toyota Corolla leads: 23.0% share, -4.2% growth vs Hyundai Elantra: 12.0%, -7.7%), Anchorage AK (Toyota Corolla leads: 31.0% share, +6.9% growth vs Hyundai Elantra: 9.0%, -18.2%), and Baltimore MD (Toyota Corolla leads: 22.0% share, +0.0% growth vs Hyundai Elantra: 13.0%, -7.1%)
In select markets, Volkswagen Jetta outperforms Honda Civic despite weaker overall growth (-0.0% vs +2.3% overall): Alexandria LA (Volkswagen Jetta: +33.3% growth vs Honda Civic: -10.0% growth), Billings, MT (Volkswagen Jetta: +5.0% growth vs Honda Civic: -18.4% growth), and Biloxi-Gulfport MS (Volkswagen Jetta: +28.6% growth vs Honda Civic: -2.6% growth)
In select markets, Toyota Corolla outperforms Volkswagen Jetta despite weaker overall growth (-4.4% vs -0.0% overall): Anchorage AK (Toyota Corolla leads: 31.0% share, +6.9% growth vs Volkswagen Jetta: 16.0%, -11.1%), Austin TX (Toyota Corolla leads: 26.0% share, -3.7% growth vs Volkswagen Jetta: 10.0%, -9.1%), and Baton Rouge LA (Toyota Corolla: 23.0% share vs Volkswagen Jetta: 7.0% share)
Volkswagen Jetta demonstrates relative improvement against Toyota Corolla in select markets despite weaker overall momentum (-0.0% vs -4.4%): Abilene-Sweetwater TX (Volkswagen Jetta: +28.6% growth vs Toyota Corolla: -36.7% growth), Albany GA (Volkswagen Jetta: +0.0% growth vs Toyota Corolla: -20.0% growth), and Albany-Schenectady-Troy NY (Volkswagen Jetta: +0.0% growth vs Toyota Corolla: -9.5% growth)
In select markets, Hyundai Elantra outperforms Nissan Sentra despite weaker overall growth (+2.0% vs +7.2% overall): Bangor ME (Hyundai Elantra leads: 13.0% share, -7.1% growth vs Nissan Sentra: 4.0%, -55.6%), Beaumont-Port Arthur TX (Hyundai Elantra leads: 13.0% share, +18.2% growth vs Nissan Sentra: 12.0%, -20.0%), and Biloxi-Gulfport MS (Hyundai Elantra leads: 16.0% share, +14.3% growth vs Nissan Sentra: 12.0%, -14.3%)
In select markets, Honda Civic outperforms Nissan Sentra despite weaker overall growth (+2.3% vs +7.2% overall): Bangor ME (Honda Civic leads: 32.0% share, +3.2% growth vs Nissan Sentra: 4.0%, -55.6%), Beaumont-Port Arthur TX (Honda Civic leads: 41.0% share, +5.1% growth vs Nissan Sentra: 12.0%, -20.0%), and Biloxi-Gulfport MS (Honda Civic leads: 37.0% share, -2.6% growth vs Nissan Sentra: 12.0%, -14.3%)
In select markets, Volkswagen Jetta outperforms Nissan Sentra despite weaker overall growth (-0.0% vs +7.2% overall): Bangor ME (Volkswagen Jetta leads: 25.0% share, +13.6% growth vs Nissan Sentra: 4.0%, -55.6%), Beaumont-Port Arthur TX (Volkswagen Jetta: +10.0% growth vs Nissan Sentra: -20.0% growth), and Biloxi-Gulfport MS (Volkswagen Jetta: +28.6% growth vs Nissan Sentra: -14.3% growth)
In select markets, Toyota Corolla outperforms Nissan Sentra despite weaker overall growth (-4.4% vs +7.2% overall): Bangor ME (Toyota Corolla leads: 26.0% share, +8.3% growth vs Nissan Sentra: 4.0%, -55.6%), Beaumont-Port Arthur TX (Toyota Corolla leads: 23.0% share, -8.0% growth vs Nissan Sentra: 12.0%, -20.0%), and Biloxi-Gulfport MS (Toyota Corolla leads: 26.0% share, -3.7% growth vs Nissan Sentra: 12.0%, -14.3%)
Honda Civic successfully defends market leadership positions while maintaining brand interest growth in Binghamton NY (maintained 41.0% brand interest, +24.2% growth), Elmira NY (maintained 37.0% brand interest, +23.3% growth), and Erie PA (maintained 47.0% brand interest, +27.0% growth)
Volkswagen Jetta successfully defends market leadership positions while maintaining brand interest growth in Casper-Riverton WY (maintained 29.0% brand interest, +20.8% growth), Juneau AK (maintained 28.0% brand interest, +100.0% growth), and North Platte NE (maintained 100.0% brand interest, +100.0% growth)