Hyundai Elantra
Hyundai
Company
Hyundai
Industry
Compact Car (Non-Luxury)
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Investment Recommendations
Targeted investment recommendations for Hyundai Elantra, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
41 DMAs
8 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
50 DMAs
8 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
30 DMAs
10 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
90 DMAs
24 States
|
Brand Insights
Brand Insights reveal Hyundai Elantra’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Hyundai Elantra shows challenging performance with -1.3% average growth across 51 markets (11.8% avg brand interest), with positive growth in 8 of 51 markets
Hyundai Elantra has 1 market with high growth (>15%), 7 markets with moderate growth (5-15%), 25 stable markets (0-5%), and 18 declining markets
Notable high-growth markets for Hyundai Elantra include Alaska (+28.6% growth, 9.0% brand interest)
Hyundai Elantra demonstrates emerging brand interest strength in Alaska (+28.6% growth, 9.0% brand interest) and Arkansas (+12.5% growth, 18.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Compact Car (Non-Luxury) industry.
For Hyundai Elantra, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Hyundai Elantra, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Toyota Corolla demonstrates category leadership at state level with 13.2% average brand interest growth, showing exceptional performance in Delaware (+21.1%, 23.0% brand interest), District of Columbia (+26.9%, 33.0% brand interest), and Idaho (+19.1%, 25.0% brand interest)
In high-growth state markets, Toyota Corolla maintains an average brand interest of 26.8% with consistent performance across 16 markets
Toyota Corolla shows strong momentum with 13.2% average brand interest growth across key state markets: North Dakota (+70.0% growth, +14.0% brand interest), Wyoming (+65.0% growth, +13.0% brand interest), and Vermont (+44.0% growth, +11.0% brand interest)
Toyota Corolla captured additional brand interest in 33 state markets, averaging +4.1% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Hyundai Elantra in the Compact Car (Non-Luxury) category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
41
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 11.0% | +10.0% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 12.0% | +0.0% | +9.1% |
| Nashville TN | 993,259 | 13.0% | +0.0% | +8.3% |
| Baltimore MD | 977,058 | 13.0% | +8.3% | +0.0% |
| Columbus OH | 865,632 | 12.0% | +0.0% | +9.1% |
| Austin TX | 831,742 | 12.0% | +9.1% | -7.7% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 11.0% | +0.0% | +10.0% |
| Las Vegas NV | 739,704 | 13.0% | +0.0% | +8.3% |
High Growth Priority
Large markets showing strong consistent growth
50
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 14.0% | +16.7% | +16.7% |
| Houston TX | 2,266,381 | 12.0% | +9.1% | +9.1% |
| Minneapolis-St. Paul MN | 1,563,558 | 11.0% | +10.0% | +10.0% |
| Denver CO | 1,523,659 | 10.0% | +11.1% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 14.0% | +7.7% | +16.7% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 14.0% | +16.7% | +7.7% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 12.0% | +9.1% | +9.1% |
| Portland OR | 1,086,232 | 9.0% | +12.5% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
30
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 7.0% | +0.0% | +0.0% |
| Philadelphia PA | 2,642,616 | 12.0% | +0.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 12.0% | +0.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 10.0% | +0.0% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 9.0% | +0.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 7.0% | +0.0% | +0.0% |
| Phoenix AZ | 1,818,040 | 12.0% | +0.0% | +0.0% |
| Detroit MI | 1,646,663 | 11.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
90
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 11.0% | -8.3% | -8.3% |
| Seattle-Tacoma WA | 1,798,974 | 9.0% | -10.0% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 13.0% | -7.1% | -7.1% |
| Charlotte NC | 1,124,890 | 10.0% | -9.1% | +0.0% |
| Pittsburgh PA | 998,699 | 17.0% | -5.6% | -5.6% |
| Salt Lake City UT | 975,902 | 13.0% | -7.1% | +0.0% |
| San Diego CA | 940,959 | 7.0% | -12.5% | -12.5% |
| San Antonio TX | 900,609 | 11.0% | +0.0% | -8.3% |
Brand Insights
Brand Insights for Hyundai Elantra in the Compact Car (Non-Luxury) category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Hyundai Elantra shows strong performance with 8.9% average growth across 210 markets (11.9% avg brand interest), with positive growth in 63 of 210 markets
Top performing markets for Hyundai Elantra demonstrate exceptional results in Meridian MS (+14.3% growth, 24.0% brand interest, +3.0% change) and Champaign & Springfield-Decatur IL (+10.5% growth, 21.0% brand interest, +2.0% change)
Hyundai Elantra has 27 markets with high growth (>15%), 36 markets with moderate growth (5-15%), 55 stable markets (0-5%), and 92 declining markets
Notable high-growth markets for Hyundai Elantra include Anchorage AK (+37.5% growth, 11.0% brand interest), Atlanta GA (+16.7% growth, 14.0% brand interest), and Bend OR (+600.0% growth, 7.0% brand interest)
Hyundai Elantra successfully defends strong market positions while maintaining brand interest growth in Champaign & Springfield-Decatur IL (maintained 21.0% brand interest, +10.5% growth) and Meridian MS (maintained 24.0% brand interest, +14.3% growth)
Hyundai Elantra achieves significant brand interest gains in Columbia-Jefferson City MO (+3.0% brand interest growth, now at 15.0%), Jackson TN (+3.0% brand interest growth, now at 16.0%), and Laredo TX (+6.0% brand interest growth, now at 19.0%)
Hyundai Elantra shows accelerating brand interest growth in Anchorage AK (+37.5% growth, 11.0% brand interest) and Atlanta GA (+16.7% growth, 14.0% brand interest)
Hyundai Elantra demonstrates emerging brand interest strength in Anchorage AK (+37.5% growth, 11.0% brand interest) and Atlanta GA (+16.7% growth, 14.0% brand interest)
Hyundai Elantra maintains stable brand interest performance in mature markets: Columbus-Tupelo-West Point MS (-4.3% growth, 22.0% brand interest) and San Angelo TX (-4.8% growth, 20.0% brand interest)
Hyundai Elantra performance in major markets: Charlotte NC (-9.1% growth, 10.0% brand interest, 1.3M TVHH), Chicago IL (-8.3% growth, 11.0% brand interest, 3.6M TVHH), and Hartford & New Haven CT (-7.7% growth, 12.0% brand interest, 1.0M TVHH)
Hyundai Elantra shows positive brand interest growth in markets representing 32.7% of total TVHH coverage
Hyundai Elantra maintains strong brand interest positions (>30% share) in key markets: Columbus-Tupelo-West Point MS (22.0% brand interest, -1.0% change), San Angelo TX (20.0% brand interest, -1.0% change), and Jonesboro AR (23.0% brand interest, +0.0% change)
Hyundai Elantra achieves significant brand interest gains in Anchorage AK (+3.0% brand interest), Atlanta GA (+2.0% brand interest), and Bend OR (+6.0% brand interest)
Hyundai Elantra shows stable performance with 2.9% average growth across 210 markets (11.9% avg brand interest), with positive growth in 72 of 210 markets
Top performing markets for Hyundai Elantra demonstrate exceptional results in San Angelo TX (+33.3% growth, 20.0% brand interest, +5.0% change), Meridian MS (+26.3% growth, 24.0% brand interest, +5.0% change), and Columbus-Tupelo-West Point MS (+15.8% growth, 22.0% brand interest, +3.0% change)
Hyundai Elantra has 35 markets with high growth (>15%), 36 markets with moderate growth (5-15%), 72 stable markets (0-5%), and 67 declining markets
Competitive Insights
Competitive Insights showcase how Hyundai Elantra performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Hyundai Elantra can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Hyundai Elantra can focus its competitive strategy.
Nissan Sentra demonstrates category leadership at dma level with 13.9% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+40.0%, 14.0% brand interest), Alexandria LA (+33.3%, 20.0% brand interest), and Bangor ME (+33.3%, 8.0% brand interest)
In high-growth dma markets, Nissan Sentra maintains an average brand interest of 10.2% with consistent performance across 33 markets
Hyundai Elantra shows strong momentum with 8.9% average brand interest growth across key dma markets: Billings, MT (+800.0% growth, +8.0% brand interest), Marquette MI (+800.0% growth, +8.0% brand interest), and Bend OR (+600.0% growth, +6.0% brand interest)
Hyundai Elantra captured additional brand interest in 63 dma markets, averaging +2.1% brand interest growth in key growth dma
Toyota Corolla shows strong momentum with 11.2% average brand interest growth across key dma markets: Wheeling WV-Steubenville OH (+115.4% growth, +15.0% brand interest), Cheyenne WY-Scottsbluff NE (+106.2% growth, +17.0% brand interest), and Parkersburg WV (+104.8% growth, +22.0% brand interest)
Toyota Corolla captured additional brand interest in 113 dma markets, averaging +5.8% brand interest growth in key growth dma
Nissan Sentra shows strong momentum with 13.9% average brand interest growth across key dma markets: Fairbanks AK (+900.0% growth, +9.0% brand interest), Marquette MI (+900.0% growth, +9.0% brand interest), and San Angelo TX (+700.0% growth, +14.0% brand interest)
Nissan Sentra captured additional brand interest in 62 dma markets, averaging +2.5% brand interest growth in key growth dma
In direct competition, Nissan Sentra outperforms Toyota Corolla with 15.7 percentage point brand interest advantage across 210 shared markets: Anchorage AK (gap: 30.0% brand interest, 70.7% growth), Atlanta GA (gap: 17.0% brand interest, 10.0% growth), and Augusta GA (gap: 15.0% brand interest, 13.3% growth)
In select markets, Honda Civic outperforms Hyundai Elantra despite weaker overall growth (-2.1% vs +8.9% overall): Albany GA (Honda Civic leads: 40.0% share, +2.6% growth vs Hyundai Elantra: 14.0%, -17.6%)
In select markets, Volkswagen Jetta outperforms Hyundai Elantra despite weaker overall growth (-3.9% vs +8.9% overall): Amarillo TX (Volkswagen Jetta leads: 18.0% share, +5.9% growth vs Hyundai Elantra: 11.0%, -15.4%) and Baton Rouge LA (Volkswagen Jetta: +50.0% growth vs Hyundai Elantra: -7.7% growth)
In select markets, Hyundai Elantra outperforms Toyota Corolla despite weaker overall growth (+8.9% vs +11.2% overall): Lima OH (Hyundai Elantra leads: 14.0% share, +55.6% growth vs Toyota Corolla: 10.0%, -37.5%) and Mankato MN (Hyundai Elantra: +36.4% growth vs Toyota Corolla: -20.0% growth)
In select markets, Honda Civic outperforms Toyota Corolla despite weaker overall growth (-2.1% vs +11.2% overall): Alpena MI (Honda Civic leads: 100.0% share, +212.5% growth vs Toyota Corolla: 0.0%, -100.0%), Binghamton NY (Honda Civic leads: 39.0% share, +5.4% growth vs Toyota Corolla: 23.0%, -14.8%), and Bluefield-Beckley-Oak Hill WV (Honda Civic leads: 39.0% share, +18.2% growth vs Toyota Corolla: 21.0%, -8.7%)
In select markets, Volkswagen Jetta outperforms Toyota Corolla despite weaker overall growth (-3.9% vs +11.2% overall): Bowling Green KY (Volkswagen Jetta: +16.7% growth vs Toyota Corolla: -4.8% growth), Columbus GA (Volkswagen Jetta: +12.5% growth vs Toyota Corolla: -8.0% growth), and Grand Junction-Montrose CO (Volkswagen Jetta leads: 20.0% share, +17.6% growth vs Toyota Corolla: 19.0%, -9.5%)
In select markets, Hyundai Elantra outperforms Nissan Sentra despite weaker overall growth (+8.9% vs +13.9% overall): Anchorage AK (Hyundai Elantra leads: 11.0% share, +37.5% growth vs Nissan Sentra: 5.0%, -50.0%) and Atlanta GA (Hyundai Elantra leads: 14.0% share, +16.7% growth vs Nissan Sentra: 9.0%, -10.0%)
In select markets, Honda Civic outperforms Nissan Sentra despite weaker overall growth (-2.1% vs +13.9% overall): Augusta GA (Honda Civic leads: 41.0% share, +2.5% growth vs Nissan Sentra: 10.0%, -9.1%)