Lyft
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Lyft, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
2 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
15 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
16 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
6 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
35 DMAs
20 States
|
|
Monitor & Maintain
|
All other markets
|
121 DMAs
30 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
16 DMAs
|
Brand Insights
Brand Insights reveal Lyft’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Lyft shows stable performance with 1.0% average growth across 51 markets (17.5% avg brand interest), with positive growth in 18 of 51 markets
Lyft has 2 markets with high growth (>15%), 16 markets with moderate growth (5-15%), 19 stable markets (0-5%), and 14 declining markets
Notable high-growth markets for Lyft include Montana (+15.4% growth, 15.0% brand interest) and Vermont (+20.0% growth, 12.0% brand interest)
Lyft maintains strong brand interest positions in key markets: South Dakota (31.0% brand interest, -3.0% change)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Transportation industry.
For Lyft, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Lyft, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Lyft shows market leadership with 1.0% average brand interest growth and notable strength in Montana (+15.4%, 15.0% brand interest) and Vermont (+20.0%, 12.0% brand interest)
In high-growth markets, Lyft maintains an average brand interest of 13.5% with consistent performance across 2 markets
Uber maintains market dominance with an average 82.5% brand interest across key markets: District of Columbia (80.0% brand interest, +2.6% growth), Hawaii (86.0% brand interest, +1.2% growth), and Illinois (84.0% brand interest, +2.4% growth)
Lyft dominates in 37 of 51 key battleground markets against Uber, notably in Alaska (81.0% vs 19.0% brand interest), Arizona (79.0% vs 21.0% brand interest), and Delaware (79.0% vs 21.0% brand interest)
Investment Recommendations
Strategic recommendations for Lyft in the Transportation category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,358,268 | 21.0% | +0.0% | -4.6% |
| Louisville KY | 634,542 | 23.0% | +4.6% | -8.0% |
Emerging Market
Smaller markets showing strong growth potential
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wilmington NC | 193,195 | 18.0% | +12.5% | +38.5% |
| Chico-Redding CA | 166,232 | 15.0% | +15.4% | +15.4% |
| Duluth MN-Superior WI | 153,789 | 23.0% | +35.3% | +43.8% |
| Beaumont-Port Arthur TX | 148,685 | 20.0% | +53.9% | +42.9% |
| Palm Springs CA | 148,025 | 19.0% | +11.8% | +5.6% |
| Minot-Bismarck-Dickinson(Williston) ND | 146,247 | 32.0% | +14.3% | +3.2% |
| Idaho Falls-Pocatello ID | 125,778 | 15.0% | +36.4% | +15.4% |
| Bend OR | 80,362 | 20.0% | +66.7% | +11.1% |
Growth Opportunity
Mid-size markets with positive brand interest trends
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 18.0% | +5.9% | +5.9% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 21.0% | +5.0% | +16.7% |
| Albuquerque-Santa Fe NM | 634,260 | 20.0% | +11.1% | +5.3% |
| Richmond-Petersburg VA | 535,207 | 26.0% | +8.3% | +18.2% |
| Portland-Auburn ME | 377,634 | 15.0% | +7.1% | +7.1% |
| Toledo OH | 373,454 | 23.0% | +9.5% | +15.0% |
| Huntsville-Decatur (Florence) AL | 362,886 | 18.0% | +5.9% | +20.0% |
| Reno NV | 270,107 | 18.0% | +12.5% | +12.5% |
High Growth Priority
Large markets showing strong consistent growth
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,284,647 | 17.0% | +21.4% | -5.6% |
| Phoenix AZ | 1,882,206 | 21.0% | +10.5% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 15.0% | +15.4% | -16.7% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 17.0% | +0.0% | +13.3% |
| Harrisburg-Lancaster-Lebanon-York PA | 679,642 | 16.0% | +14.3% | -5.9% |
| Birmingham AL | 674,274 | 17.0% | +13.3% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
35
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 16.0% | -5.9% | -5.9% |
| Los Angeles CA | 5,137,519 | 19.0% | +0.0% | -5.0% |
| Denver CO | 1,577,435 | 19.0% | +0.0% | +0.0% |
| Charlotte NC | 1,164,592 | 19.0% | -5.0% | +5.6% |
| St. Louis MO | 1,104,541 | 17.0% | +0.0% | +0.0% |
| Pittsburgh PA | 1,033,947 | 17.0% | +6.3% | +0.0% |
| San Diego CA | 974,169 | 18.0% | +0.0% | +0.0% |
| Kansas City MO | 897,204 | 15.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
121
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,346,370 | 13.0% | -7.1% | -7.1% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 13.0% | -7.1% | -13.3% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 22.0% | +4.8% | +10.0% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 17.0% | -10.5% | -5.6% |
| Salt Lake City UT | 1,010,346 | 19.0% | -9.5% | +0.0% |
| Hartford & New Haven CT | 892,461 | 13.0% | -7.1% | -18.8% |
| West Palm Beach-Ft. Pierce FL | 781,625 | 13.0% | -13.3% | -27.8% |
| Jacksonville FL | 695,710 | 14.0% | -12.5% | -12.5% |
Turnaround Priority
Markets requiring immediate attention and improvement
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,189,842 | 17.0% | -10.5% | -10.5% |
| Philadelphia PA | 2,735,885 | 17.0% | -5.6% | -19.1% |
| Dallas-Ft. Worth TX | 2,676,555 | 17.0% | +6.3% | -15.0% |
| Washington DC (Hagerstown MD) | 2,303,268 | 16.0% | +0.0% | -20.0% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 19.0% | -9.5% | -13.6% |
| Seattle-Tacoma WA | 1,862,467 | 16.0% | +0.0% | -20.0% |
| Detroit MI | 1,704,780 | 19.0% | +0.0% | -13.6% |
| Minneapolis-St. Paul MN | 1,618,742 | 18.0% | -10.0% | -14.3% |
Brand Insights
Brand Insights for Lyft in the Transportation category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Lyft shows stable performance with 0.6% average growth across 191 markets (17.2% avg brand interest), with positive growth in 84 of 191 markets
Top performing markets for Lyft demonstrate exceptional results in Alexandria LA (+52.6% growth, 29.0% brand interest, +10.0% brand interest change), Fairbanks AK (+31.6% growth, 25.0% brand interest, +6.0% brand interest change), and Minot-Bismarck-Dickinson(Williston) ND (+14.3% growth, 32.0% brand interest, +4.0% brand interest change)
Lyft has 25 markets with high growth (>15%), 53 markets with moderate growth (5-15%), 37 stable markets (0-5%), and 76 declining markets
Notable high-growth markets for Lyft include Alexandria LA (+52.6% growth, 29.0% brand interest), Beaumont-Port Arthur TX (+53.9% growth, 20.0% brand interest), and Bend OR (+66.7% growth, 20.0% brand interest)
Lyft maintains strong brand interest positions in key markets: Lake Charles LA (33.0% brand interest, +0.0% change), Sioux Falls(Mitchell) SD (33.0% brand interest, +1.0% change), and Minot-Bismarck-Dickinson(Williston) ND (32.0% brand interest, +4.0% change)
Lyft shows positive brand interest momentum in 84 markets, notably in Alexandria LA (+10.0% brand interest), Beaumont-Port Arthur TX (+7.0% brand interest), Bend OR (+8.0% brand interest)
Lyft demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alexandria LA (+52.6% growth, +10.0% gain, 29.0% current brand interest), Columbus GA (+21.1% growth, +4.0% gain, 23.0% current brand interest), and Duluth MN-Superior WI (+35.3% growth, +6.0% gain, 23.0% current brand interest)
Lyft successfully defends strong market positions while maintaining brand interest growth in Alexandria LA (maintained 29.0% brand interest, +52.6% growth), Lake Charles LA (maintained 33.0% brand interest, +0.0% decline), and Sioux Falls(Mitchell) SD (maintained 33.0% brand interest, +3.1% growth)
Lyft achieves significant brand interest gains in Alexandria LA (+10.0% brand interest growth, now at 29.0%) and Beaumont-Port Arthur TX (+7.0% brand interest growth, now at 20.0%)
Lyft shows accelerating brand interest growth in Alexandria LA (+52.6% growth, 29.0% brand interest) and Beaumont-Port Arthur TX (+53.9% growth, 20.0% brand interest)
Lyft demonstrates emerging brand interest strength in Billings, MT (+66.7% growth, 15.0% brand interest) and Boston MA-Manchester NH (+21.4% growth, 17.0% brand interest)
Lyft maintains stable brand interest performance in mature markets: Chattanooga TN (-4.8% decline, 20.0% brand interest) and Columbus OH (-4.8% decline, 20.0% brand interest)
Lyft performance in major markets: Charlotte NC (-5.0% decline, 19.0% brand interest, 1.3M TVHH), Chicago IL (-10.5% decline, 17.0% brand interest, 3.6M TVHH), and Hartford & New Haven CT (-7.1% decline, 13.0% brand interest, 1.0M TVHH)
Lyft shows positive brand interest growth in markets representing 32.2% of total TVHH coverage
Lyft shows challenging performance with -4.8% average growth across 196 markets (17.0% avg brand interest), with positive growth in 56 of 196 markets
Top performing markets for Lyft demonstrate exceptional results in Alexandria LA (+45.0% growth, 29.0% brand interest, +9.0% brand interest change), Jackson TN (+31.6% growth, 25.0% brand interest, +6.0% brand interest change), and Richmond-Petersburg VA (+18.2% growth, 26.0% brand interest, +4.0% brand interest change)
Competitive Insights
Competitive Insights showcase how Lyft performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Lyft can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Lyft can focus its competitive strategy.
Lyft demonstrates category dominance with 0.6% average brand interest growth, showing exceptional performance in Alexandria LA (+52.6%, 29.0% brand interest), Beaumont-Port Arthur TX (+53.9%, 20.0% brand interest), and Bend OR (+66.7%, 20.0% brand interest)
In high-growth markets, Lyft maintains an average brand interest of 18.4% with consistent performance across 25 markets
Uber maintains market dominance with an average 84.7% brand interest across key markets: Casper-Riverton WY (100.0% brand interest, +28.2% growth), Cheyenne WY-Scottsbluff NE (100.0% brand interest, +26.6% growth), and St. Joseph MO (100.0% brand interest, +26.6% growth)
Lyft dominates in 115 of 191 key battleground markets against Uber, notably in Albany GA (77.0% vs 23.0% brand interest), Albany-Schenectady-Troy NY (84.0% vs 16.0% brand interest), and Albuquerque-Santa Fe NM (80.0% vs 20.0% brand interest)
Uber successfully defends market leadership positions while maintaining brand interest growth in Casper-Riverton WY (maintained 100.0% brand interest, +28.2% growth), Cheyenne WY-Scottsbluff NE (maintained 100.0% brand interest, +26.6% growth), and St. Joseph MO (maintained 100.0% brand interest, +26.6% growth)
Lyft successfully defends market leadership positions while maintaining brand interest growth in Alexandria LA (maintained 29.0% brand interest, +52.6% growth), Lake Charles LA (maintained 33.0% brand interest, +0.0% decline), and Sioux Falls(Mitchell) SD (maintained 33.0% brand interest, +3.1% growth)
Lyft emerges as competitive challenger to Uber with superior brand interest growth rates in Alexandria LA (+52.6% vs -12.3% growth), Beaumont-Port Arthur TX (+53.9% vs -8.1% growth), and Bend OR (+66.7% vs -9.1% growth)
Uber demonstrates competitive strength with 209 high brand interest markets and 3 high-growth markets, notably in Albany GA (77.0% brand interest, -2.5% growth), Albany-Schenectady-Troy NY (84.0% brand interest, -1.2% growth), and Albuquerque-Santa Fe NM (80.0% brand interest, -2.4% growth)
Lyft demonstrates competitive strength with 6 high brand interest markets and 25 high-growth markets, notably in Rapid City SD (26.0% brand interest, -7.1% growth), Alexandria LA (29.0% brand interest, +52.6% growth), and Beaumont-Port Arthur TX (20.0% brand interest, +53.9% growth)
Major market competition: Lyft and Uber show significant brand interest performance differences in key markets: Charlotte NC (Lyft: -5.0%, Uber: +1.2%) and Chicago IL (Lyft: -10.5%, Uber: +2.5%)
Uber maintains strong brand interest position in key markets: Charlotte NC (81.0% brand interest, +1.2% growth), Chicago IL (83.0% brand interest, +2.5% growth), and Cincinnati OH (85.0% brand interest, +4.9% growth)
Lyft maintains strong brand interest position in key markets: Cleveland-Akron (Canton) OH (22.0% brand interest, +4.8% growth), Norfolk-Portsmouth-Newport News VA (22.0% brand interest, +4.8% growth), and Phoenix AZ (21.0% brand interest, +10.5% growth)
Uber shows market leadership with 1.3% average brand interest growth and notable strength in Cheyenne WY-Scottsbluff NE (+23.5%, 100.0% brand interest), Lima OH (+49.2%, 100.0% brand interest), and Parkersburg WV (+19.1%, 100.0% brand interest)
In high-growth markets, Uber maintains an average brand interest of 96.6% with consistent performance across 5 markets
Uber maintains market dominance with an average 83.9% brand interest across key markets: Cheyenne WY-Scottsbluff NE (100.0% brand interest, +23.5% growth), Lima OH (100.0% brand interest, +49.2% growth), and Parkersburg WV (100.0% brand interest, +19.1% growth)
Uber dominates in 112 of 196 key battleground markets against Lyft, notably in Albuquerque-Santa Fe NM (80.0% vs 20.0% brand interest), Alexandria LA (71.0% vs 29.0% brand interest), and Bangor ME (86.0% vs 14.0% brand interest)