Pepsi
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Pepsi, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
31 DMAs
7 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
77 DMAs
15 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
10 DMAs
3 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
93 DMAs
25 States
|
Brand Insights
Brand Insights reveal Pepsi’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Pepsi shows strong performance with 5.1% average growth across 51 markets (24.6% avg brand interest), with positive growth in 30 of 51 markets
Top performing markets for Pepsi demonstrate exceptional results in Oklahoma (+30.0% growth, 26.0% brand interest, +6.0% change), Rhode Island (+21.1% growth, 23.0% brand interest, +4.0% change), and South Carolina (+19.1% growth, 25.0% brand interest, +4.0% change)
Pepsi has 8 markets with high growth (>15%), 15 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 13 declining markets
Notable high-growth markets for Pepsi include Georgia (+25.0% growth, 15.0% brand interest), Louisiana (+21.4% growth, 17.0% brand interest), and New Mexico (+15.0% growth, 23.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Sodas industry.
For Pepsi, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Pepsi, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Pepsi demonstrates category leadership at state level with 5.1% average brand interest growth, showing exceptional performance in Georgia (+25.0%, 15.0% brand interest), Louisiana (+21.4%, 17.0% brand interest), and New Mexico (+15.0%, 23.0% brand interest)
In high-growth state markets, Pepsi maintains an average brand interest of 22.0% with consistent performance across 8 markets
Pepsi shows strong momentum with 5.1% average brand interest growth across key state markets: Oklahoma (+30.0% growth, +6.0% brand interest), Texas (+26.7% growth, +4.0% brand interest), and Georgia (+25.0% growth, +3.0% brand interest)
Pepsi captured additional brand interest in 21 state markets, averaging +2.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Pepsi in the Sodas category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
31
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 24.0% | +9.1% | -11.1% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 19.0% | +5.6% | +0.0% |
| Charlotte NC | 1,124,890 | 24.0% | +9.1% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 26.0% | +8.3% | -10.3% |
| Nashville TN | 993,259 | 23.0% | +9.5% | +0.0% |
| Kansas City MO | 866,618 | 27.0% | +8.0% | -10.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 24.0% | +9.1% | -4.0% |
| Birmingham AL | 651,287 | 20.0% | +5.3% | +5.3% |
High Growth Priority
Large markets showing strong consistent growth
77
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 26.0% | +13.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 17.0% | +13.3% | -10.5% |
| Atlanta GA | 2,277,873 | 13.0% | +18.2% | +0.0% |
| Houston TX | 2,266,381 | 17.0% | +21.4% | -5.6% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 23.0% | +15.0% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 21.0% | +10.5% | -4.6% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 21.0% | +16.7% | -4.6% |
| Baltimore MD | 977,058 | 28.0% | +12.0% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Phoenix AZ | 1,818,040 | 22.0% | +0.0% | +0.0% |
| Jacksonville FL | 671,993 | 24.0% | +4.4% | -4.0% |
| Green Bay-Appleton WI | 400,512 | 32.0% | +0.0% | +0.0% |
| Springfield MO | 386,138 | 26.0% | +4.0% | -3.7% |
| Syracuse NY | 330,353 | 36.0% | +2.9% | -2.7% |
| Binghamton NY | 113,033 | 31.0% | +0.0% | +3.3% |
| Victoria TX | 28,475 | 16.0% | +0.0% | +0.0% |
| Juneau AK | 22,882 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
93
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 19.0% | -5.0% | +0.0% |
| Chicago IL | 3,081,097 | 25.0% | -7.4% | -3.9% |
| Washington DC (Hagerstown MD) | 2,224,748 | 21.0% | +5.0% | -12.5% |
| Boston MA-Manchester NH | 2,206,762 | 20.0% | +0.0% | -9.1% |
| Seattle-Tacoma WA | 1,798,974 | 21.0% | -4.6% | -4.6% |
| Detroit MI | 1,646,663 | 26.0% | -3.7% | -10.3% |
| Minneapolis-St. Paul MN | 1,563,558 | 25.0% | +0.0% | -3.9% |
| Denver CO | 1,523,659 | 23.0% | -4.2% | -11.5% |
Brand Insights
Brand Insights for Pepsi in the Sodas category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Pepsi shows strong performance with 7.7% average growth across 210 markets (25.0% avg brand interest), with positive growth in 128 of 210 markets
Top performing markets for Pepsi demonstrate exceptional results in Alexandria LA (+110.0% growth, 21.0% brand interest, +11.0% change), Greenwood-Greenville MS (+55.6% growth, 28.0% brand interest, +10.0% change), and Lubbock TX (+53.9% growth, 20.0% brand interest, +7.0% change)
Pepsi has 46 markets with high growth (>15%), 57 markets with moderate growth (5-15%), 55 stable markets (0-5%), and 52 declining markets
Notable high-growth markets for Pepsi include Albany GA (+22.2% growth, 22.0% brand interest), Albuquerque-Santa Fe NM (+15.8% growth, 22.0% brand interest), and Alexandria LA (+110.0% growth, 21.0% brand interest)
Pepsi demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+22.2% growth, +4.0% gain, 22.0% current brand interest), Alexandria LA (+110.0% growth, +11.0% gain, 21.0% current brand interest), and Billings, MT (+30.4% growth, +7.0% gain, 30.0% current brand interest)
Pepsi successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 22.0% brand interest, +22.2% growth), Albuquerque-Santa Fe NM (maintained 22.0% brand interest, +15.8% growth), and Alexandria LA (maintained 21.0% brand interest, +110.0% growth)
In large markets, Pepsi shows strong growth with notable brand interest: Chicago IL (-7.4% growth, 25.0% brand interest) and Cleveland-Akron (Canton) OH (-3.3% growth, 29.0% brand interest)
In medium markets, Pepsi shows strong growth with notable brand interest: Albany-Schenectady-Troy NY (-6.1% growth, 31.0% brand interest) and Buffalo NY (-5.1% growth, 37.0% brand interest)
In small markets, Pepsi shows strong growth with notable brand interest: Anchorage AK (-11.1% growth, 24.0% brand interest) and Bakersfield CA (-3.5% growth, 28.0% brand interest)
Pepsi achieves significant brand interest gains in Alexandria LA (+11.0% brand interest growth, now at 21.0%) and Billings, MT (+7.0% brand interest growth, now at 30.0%)
Pepsi shows accelerating brand interest growth in Albany GA (+22.2% growth, 22.0% brand interest) and Albuquerque-Santa Fe NM (+15.8% growth, 22.0% brand interest)
Pepsi demonstrates emerging brand interest strength in Atlanta GA (+18.2% growth, 13.0% brand interest) and Beaumont-Port Arthur TX (+26.7% growth, 19.0% brand interest)
Pepsi maintains stable brand interest performance in mature markets: Bakersfield CA (-3.5% growth, 28.0% brand interest) and Cleveland-Akron (Canton) OH (-3.3% growth, 29.0% brand interest)
Pepsi faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-6.1% growth, 31.0% brand interest) and Bakersfield CA (-3.5% growth, 28.0% brand interest)
Pepsi performance in major markets: Chicago IL (-7.4% growth, 25.0% brand interest, 3.6M TVHH), Cleveland-Akron (Canton) OH (-3.3% growth, 29.0% brand interest, 1.6M TVHH), and Columbus OH (-3.5% growth, 28.0% brand interest, 1.0M TVHH)
Pepsi shows positive brand interest growth in markets representing 59.7% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Pepsi performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Pepsi can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Pepsi can focus its competitive strategy.
Pepsi demonstrates category leadership at dma level with 7.7% average brand interest growth, showing exceptional performance in Albany GA (+22.2%, 22.0% brand interest), Albuquerque-Santa Fe NM (+15.8%, 22.0% brand interest), and Alexandria LA (+110.0%, 21.0% brand interest)
In high-growth dma markets, Pepsi maintains an average brand interest of 24.6% with consistent performance across 46 markets
Pepsi shows strong momentum with 7.7% average brand interest growth across key dma markets: Alexandria LA (+110.0% growth, +11.0% brand interest), Victoria TX (+100.0% growth, +16.0% brand interest), and Laredo TX (+72.7% growth, +8.0% brand interest)
Pepsi captured additional brand interest in 99 dma markets, averaging +3.9% brand interest growth in key growth dma
In direct competition, Pepsi outperforms Coca-Cola with 49.8 percentage point brand interest advantage across 210 shared markets: Albany-Schenectady-Troy NY (gap: 38.0% brand interest, 9.1% growth), Anchorage AK (gap: 52.0% brand interest, 15.2% growth), and Bakersfield CA (gap: 44.0% brand interest, 4.9% growth)
In select markets, Coca-Cola outperforms Pepsi despite weaker overall growth (-1.6% vs +7.7% overall): Albany-Schenectady-Troy NY (Coca-Cola leads: 69.0% share, +3.0% growth vs Pepsi: 31.0%, -6.1%), Anchorage AK (Coca-Cola leads: 76.0% share, +4.1% growth vs Pepsi: 24.0%, -11.1%), and Bakersfield CA (Coca-Cola leads: 72.0% share, +1.4% growth vs Pepsi: 28.0%, -3.5%)
Pepsi successfully defends market leadership positions while maintaining brand interest growth in Billings, MT (maintained 30.0% brand interest, +30.4% growth), Casper-Riverton WY (maintained 47.0% brand interest, +23.7% growth), and Colorado Springs-Pueblo CO (maintained 30.0% brand interest, +20.0% growth)
Coca-Cola successfully defends market leadership positions while maintaining brand interest growth in Butte-Bozeman MT (maintained 76.0% brand interest, +15.2% growth), Zanesville OH (maintained 77.0% brand interest, +22.2% growth), and Abilene-Sweetwater TX (maintained 80.0% brand interest, +0.0% growth)
Pepsi maintains strong brand interest position in key markets: Miami-Ft. Lauderdale FL (21.0% brand interest, +16.7% growth), Tampa-St. Petersburg (Sarasota) FL (23.0% brand interest, +15.0% growth), and Hartford & New Haven CT (25.0% brand interest, +4.2% growth)
Coca-Cola maintains strong brand interest position in key markets: Chicago IL (75.0% brand interest, +2.7% growth), Cincinnati OH (76.0% brand interest, +4.1% growth), and Cleveland-Akron (Canton) OH (71.0% brand interest, +1.4% growth)
Coca-Cola dominates head-to-head competition against Pepsi in 206 of 206 shared DMA markets, with superior brand interest in key battlegrounds: Albany-Schenectady-Troy NY (69.0% vs 31.0% brand interest), Anchorage AK (76.0% vs 24.0% brand interest), and Bakersfield CA (72.0% vs 28.0% brand interest)
Pepsi emerges as competitive threat to Coca-Cola with superior growth momentum (+7.7% vs -1.6%) across contested markets: Albany GA (Pepsi: +22.2% growth vs Coca-Cola: -4.9% growth), Albuquerque-Santa Fe NM (Pepsi: +15.8% growth vs Coca-Cola: -3.7% growth), and Alexandria LA (Pepsi: +110.0% growth vs Coca-Cola: -12.2% growth)
Coca-Cola demonstrates competitive strength with 209 high brand interest dma markets and 2 high-growth dma markets, notably in Albany GA (78.0% brand interest, -4.9% growth), Albuquerque-Santa Fe NM (78.0% brand interest, -3.7% growth), and Alexandria LA (79.0% brand interest, -12.2% growth)
Pepsi demonstrates competitive strength with 101 high brand interest dma markets and 45 high-growth dma markets, notably in Albany-Schenectady-Troy NY (31.0% brand interest, -6.1% growth), Bakersfield CA (28.0% brand interest, -3.5% growth), and Buffalo NY (37.0% brand interest, -5.1% growth)
Coca-Cola maintains validated market dominance (>35% brand interest) across 209 key markets where it leads all competitors: Albany GA (78.0% brand interest, validated dominance), Albuquerque-Santa Fe NM (78.0% brand interest, validated dominance), and Alexandria LA (79.0% brand interest, validated dominance)
Major market competition: Coca-Cola and Pepsi show significant brand interest performance differences in key markets: Atlanta GA (Coca-Cola: -2.2%, Pepsi: +18.2%) and Baltimore MD (Coca-Cola: -4.0%, Pepsi: +12.0%)