Royal Caribbean
Royal Caribbean Cruises
Company
Royal Caribbean Cruises
Industry
Cruise Lines
Related Brands
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Investment Recommendations
Targeted investment recommendations for Royal Caribbean, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
56 DMAs
13 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
108 DMAs
30 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
16 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
30 DMAs
5 States
|
Brand Insights
Brand Insights reveal Royal Caribbean’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Royal Caribbean shows strong performance with 8.8% average growth across 51 markets (29.6% avg brand interest), with positive growth in 44 of 51 markets
Top performing markets for Royal Caribbean demonstrate exceptional results in North Dakota (+45.5% growth, 32.0% brand interest, +10.0% change), Washington (+20.8% growth, 29.0% brand interest, +5.0% change), and Tennessee (+20.0% growth, 30.0% brand interest, +5.0% change)
Royal Caribbean has 8 markets with high growth (>15%), 26 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 2 declining markets
Notable high-growth markets for Royal Caribbean include California (+19.2% growth, 31.0% brand interest), Maine (+15.4% growth, 30.0% brand interest), and Massachusetts (+19.2% growth, 31.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cruise Lines industry.
For Royal Caribbean, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Royal Caribbean, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Royal Caribbean demonstrates category leadership at state level with 8.8% average brand interest growth, showing exceptional performance in California (+19.2%, 31.0% brand interest), Maine (+15.4%, 30.0% brand interest), and Massachusetts (+19.2%, 31.0% brand interest)
In high-growth state markets, Royal Caribbean maintains an average brand interest of 30.2% with consistent performance across 8 markets
Royal Caribbean shows strong momentum with 8.8% average brand interest growth across key state markets: North Dakota (+45.5% growth, +10.0% brand interest), Washington (+20.8% growth, +5.0% brand interest), and Tennessee (+20.0% growth, +5.0% brand interest)
Royal Caribbean captured additional brand interest in 34 state markets, averaging +3.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Royal Caribbean in the Cruise Lines category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
56
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 35.0% | +6.1% | -2.8% |
| Philadelphia PA | 2,642,616 | 36.0% | +5.9% | +2.9% |
| Minneapolis-St. Paul MN | 1,563,558 | 31.0% | +3.3% | +6.9% |
| Denver CO | 1,523,659 | 30.0% | +3.5% | +0.0% |
| San Antonio TX | 900,609 | 32.0% | +3.2% | +3.2% |
| Kansas City MO | 866,618 | 29.0% | +3.6% | +3.6% |
| Austin TX | 831,742 | 35.0% | +9.4% | +2.9% |
| Cincinnati OH | 810,849 | 32.0% | +6.7% | -3.0% |
High Growth Priority
Large markets showing strong consistent growth
108
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 30.0% | +15.4% | +15.4% |
| Chicago IL | 3,081,097 | 35.0% | +16.7% | +6.1% |
| Dallas-Ft. Worth TX | 2,585,309 | 33.0% | +6.5% | +6.5% |
| Atlanta GA | 2,277,873 | 36.0% | +16.1% | +12.5% |
| Houston TX | 2,266,381 | 34.0% | +13.3% | +9.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 36.0% | +16.1% | +2.9% |
| Boston MA-Manchester NH | 2,206,762 | 30.0% | +25.0% | +3.5% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 27.0% | +12.5% | +12.5% |
Maintain & Optimize
Stable markets with consistent performance
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cleveland-Akron (Canton) OH | 1,319,557 | 32.0% | +0.0% | +0.0% |
| Columbus OH | 865,632 | 31.0% | +3.3% | -3.1% |
| Hartford & New Haven CT | 862,036 | 32.0% | +3.2% | -3.0% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 37.0% | +0.0% | +0.0% |
| Little Rock-Pine Bluff AR | 490,561 | 23.0% | +0.0% | +0.0% |
| Tucson (Sierra Vista) AZ | 416,976 | 26.0% | +0.0% | +0.0% |
| Spokane WA | 409,624 | 28.0% | +0.0% | +0.0% |
| Charleston-Huntington WV | 363,503 | 25.0% | +4.2% | -3.9% |
Turnaround Priority
Markets requiring immediate attention / improvement
30
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Pittsburgh PA | 998,699 | 32.0% | +0.0% | -3.0% |
| Wilkes Barre-Scranton PA | 501,832 | 32.0% | -5.9% | -11.1% |
| Albany-Schenectady-Troy NY | 491,946 | 30.0% | -3.2% | -3.2% |
| Honolulu HI | 411,655 | 18.0% | -5.3% | +0.0% |
| Springfield MO | 386,138 | 23.0% | -17.9% | -4.2% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 31.0% | +0.0% | -3.1% |
| Champaign & Springfield-Decatur IL | 317,118 | 24.0% | -4.0% | -17.2% |
| Baton Rouge LA | 300,475 | 18.0% | -5.3% | -10.0% |
Brand Insights
Brand Insights for Royal Caribbean in the Cruise Lines category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Royal Caribbean shows strong performance with 16.9% average growth across 209 markets (28.3% avg brand interest), with positive growth in 156 of 209 markets
Top performing markets for Royal Caribbean demonstrate exceptional results in Eureka CA (+650.0% growth, 30.0% brand interest, +26.0% change), Zanesville OH (+600.0% growth, 28.0% brand interest, +24.0% change), and North Platte NE (+100.0% growth, 29.0% brand interest, +29.0% change)
Royal Caribbean has 50 markets with high growth (>15%), 72 markets with moderate growth (5-15%), 54 stable markets (0-5%), and 33 declining markets
Notable high-growth markets for Royal Caribbean include Alexandria LA (+25.0% growth, 20.0% brand interest), Atlanta GA (+16.1% growth, 36.0% brand interest), and Augusta GA (+29.2% growth, 31.0% brand interest)
Royal Caribbean demonstrates strong market momentum with combined growth and brand interest gains in key markets: Atlanta GA (+16.1% growth, +5.0% gain, 36.0% current brand interest), Augusta GA (+29.2% growth, +7.0% gain, 31.0% current brand interest), and Bakersfield CA (+42.9% growth, +9.0% gain, 30.0% current brand interest)
Royal Caribbean successfully defends strong market positions while maintaining brand interest growth in Atlanta GA (maintained 36.0% brand interest, +16.1% growth), Augusta GA (maintained 31.0% brand interest, +29.2% growth), and Bakersfield CA (maintained 30.0% brand interest, +42.9% growth)
In large markets, Royal Caribbean shows strong growth with moderate brand interest: Atlanta GA (+16.1% growth, 36.0% brand interest) and Boston MA-Manchester NH (+25.0% growth, 30.0% brand interest)
In medium markets, Royal Caribbean shows strong growth with notable brand interest: Mobile AL-Pensacola (Ft. Walton Beach) FL (+18.2% growth, 26.0% brand interest) and Birmingham AL (+4.0% growth, 26.0% brand interest)
In small markets, Royal Caribbean shows strong growth with notable brand interest: Alexandria LA (+25.0% growth, 20.0% brand interest) and Augusta GA (+29.2% growth, 31.0% brand interest)
Royal Caribbean maintains consistent performance with steady growth and stable brand interest across 30% of markets, exemplified by Albuquerque-Santa Fe NM (+8.0% growth, +2.0% brand interest), Amarillo TX (+9.7% growth, +3.0% brand interest), and Austin TX (+9.4% growth, +3.0% brand interest)
Royal Caribbean maintains dominant market position with >35% brand interest in key markets: Atlanta GA (36.0% brand interest, +16.1% growth), Clarksburg-Weston WV (36.0% brand interest, +16.1% growth), and Miami-Ft. Lauderdale FL (46.0% brand interest, +15.0% growth)
Royal Caribbean achieves significant brand interest gains in Alexandria LA (+4.0% brand interest growth, now at 20.0%), Atlanta GA (+5.0% brand interest growth, now at 36.0%), and Augusta GA (+7.0% brand interest growth, now at 31.0%)
Royal Caribbean shows accelerating brand interest growth in Alexandria LA (+25.0% growth, 20.0% brand interest) and Atlanta GA (+16.1% growth, 36.0% brand interest)
Royal Caribbean demonstrates emerging brand interest strength in Greenwood-Greenville MS (+50.0% growth, 3.0% brand interest) and Monroe LA-El Dorado AR (+18.8% growth, 19.0% brand interest)
Royal Caribbean maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-3.2% growth, 30.0% brand interest) and Beaumont-Port Arthur TX (-4.0% growth, 24.0% brand interest)
Royal Caribbean faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-3.2% growth, 30.0% brand interest) and Bend OR (-25.7% growth, 26.0% brand interest)
Competitive Insights
Competitive Insights showcase how Royal Caribbean performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Royal Caribbean can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Royal Caribbean can focus its competitive strategy.
Disney Cruise Line demonstrates category leadership at dma level with 29.0% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+30.0%, 13.0% brand interest), Alexandria LA (+33.3%, 12.0% brand interest), and Amarillo TX (+42.9%, 10.0% brand interest)
In high-growth dma markets, Disney Cruise Line maintains an average brand interest of 14.8% with consistent performance across 50 markets
Disney Cruise Line shows strong momentum with 29.0% average brand interest growth across key dma markets: Mankato MN (+900.0% growth, +18.0% brand interest), Twin Falls ID (+700.0% growth, +14.0% brand interest), and Fairbanks AK (+650.0% growth, +13.0% brand interest)
Disney Cruise Line captured additional brand interest in 109 dma markets, averaging +3.1% brand interest growth in key growth dma
Norwegian Cruise Line shows strong momentum with 11.8% average brand interest growth across key dma markets: Presque Isle ME (+800.0% growth, +24.0% brand interest), St. Joseph MO (+200.0% growth, +2.0% brand interest), and Quincy IL-Hannibal MO-Keokuk IA (+142.9% growth, +20.0% brand interest)
Norwegian Cruise Line captured additional brand interest in 99 dma markets, averaging +4.2% brand interest growth in key growth dma
Royal Caribbean shows strong momentum with 16.9% average brand interest growth across key dma markets: Ottumwa IA-Kirksville MO (+800.0% growth, +16.0% brand interest), Eureka CA (+650.0% growth, +26.0% brand interest), and Zanesville OH (+600.0% growth, +24.0% brand interest)
Royal Caribbean captured additional brand interest in 121 dma markets, averaging +4.4% brand interest growth in key growth dma
In direct competition, Disney Cruise Line outperforms Royal Caribbean with 15.9 percentage point brand interest advantage across 209 shared markets: Albany GA (gap: 17.0% brand interest, 31.4% growth), Alpena MI (gap: 0.0% brand interest, 100.0% growth), and Anchorage AK (gap: 19.0% brand interest, 22.5% growth)
In select markets, Norwegian Cruise Line outperforms Disney Cruise Line despite weaker overall growth (+11.8% vs +29.0% overall): Albany GA (Norwegian Cruise Line leads: 12.0% share, +100.0% growth vs Disney Cruise Line: 8.0%, -27.3%) and Alpena MI (Norwegian Cruise Line leads: 50.0% share, +100.0% growth vs Disney Cruise Line: 0.0%, -100.0%)
In select markets, Carnival outperforms Disney Cruise Line despite weaker overall growth (-9.4% vs +29.0% overall): Anchorage AK (Carnival leads: 32.0% share, +18.5% growth vs Disney Cruise Line: 12.0%, -7.7%)
In select markets, Royal Caribbean outperforms Disney Cruise Line despite weaker overall growth (+16.9% vs +29.0% overall): Albany GA (Royal Caribbean leads: 25.0% share, +4.2% growth vs Disney Cruise Line: 8.0%, -27.3%), Anchorage AK (Royal Caribbean leads: 31.0% share, +14.8% growth vs Disney Cruise Line: 12.0%, -7.7%), and Bangor ME (Royal Caribbean leads: 27.0% share, +22.7% growth vs Disney Cruise Line: 11.0%, -8.3%)
In select markets, Carnival outperforms Norwegian Cruise Line despite weaker overall growth (-9.4% vs +11.8% overall): Anchorage AK (Carnival leads: 32.0% share, +18.5% growth vs Norwegian Cruise Line: 25.0%, -24.2%)
In select markets, Norwegian Cruise Line outperforms Royal Caribbean despite weaker overall growth (+11.8% vs +16.9% overall): Albany-Schenectady-Troy NY (Norwegian Cruise Line leads: 34.0% share, +6.2% growth vs Royal Caribbean: 30.0%, -3.2%) and Beaumont-Port Arthur TX (Norwegian Cruise Line: +14.3% growth vs Royal Caribbean: -4.0% growth)
In select markets, Carnival outperforms Royal Caribbean despite weaker overall growth (-9.4% vs +16.9% overall): Bend OR (Carnival leads: 33.0% share, +6.5% growth vs Royal Caribbean: 26.0%, -25.7%)
Disney Cruise Line successfully defends market leadership positions while maintaining brand interest growth in Cheyenne WY-Scottsbluff NE (maintained 24.0% brand interest, +33.3% growth), El Paso TX (maintained 21.0% brand interest, +23.5% growth), and North Platte NE (maintained 37.0% brand interest, +516.7% growth)