| Category | Description | Markets |
|---|---|---|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
1 State
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
184 DMAs
28 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
27 DMAs
21 States
|
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 0.0% | +0.0% | +0.0% |
| Los Angeles CA | 4,962,377 | 0.0% | +0.0% | +0.0% |
| Chicago IL | 3,081,097 | 0.0% | +0.0% | +0.0% |
| Philadelphia PA | 2,642,616 | 0.0% | +0.0% | +0.0% |
| Atlanta GA | 2,277,873 | 0.0% | +0.0% | +0.0% |
| Houston TX | 2,266,381 | 1.0% | +0.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 0.0% | +0.0% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 0.0% | +0.0% | +0.0% |
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 0.0% | +0.0% | -100.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 0.0% | +0.0% | -100.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 0.0% | +0.0% | -100.0% |
| St. Louis MO | 1,066,886 | 0.0% | +0.0% | -100.0% |
| Indianapolis IN | 1,026,188 | 0.0% | +0.0% | -100.0% |
| Pittsburgh PA | 998,699 | 0.0% | +0.0% | -100.0% |
| Nashville TN | 993,259 | 1.0% | +0.0% | -50.0% |
| Salt Lake City UT | 975,902 | 2.0% | +0.0% | -50.0% |