Instacart
Company
Instacart
Industry
Online Grocery Delivery
Related Brands
Integrate Instacart's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Instacart, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
17 DMAs
4 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
1 DMA
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
146 DMAs
18 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
47 DMAs
28 States
|
Brand Insights
Brand Insights reveal Instacart’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Instacart shows challenging performance with -1.2% average growth across 51 markets (92.2% avg brand interest), with positive growth in 4 of 51 markets
Instacart has 0 markets with high growth (>15%), 1 market with moderate growth (5-15%), 21 stable markets (0-5%), and 29 declining markets
Instacart successfully defends strong market positions while maintaining brand interest growth in Connecticut (maintained 98.0% brand interest, +1.0% growth), Louisiana (maintained 98.0% brand interest, +3.2% growth), and Missouri (maintained 96.0% brand interest, +1.1% growth)
Instacart achieves significant brand interest gains in Louisiana (+3.0% brand interest growth, now at 98.0%) and Maryland (+5.0% brand interest growth, now at 77.0%)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Grocery Delivery industry.
For Instacart, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Instacart, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Amazon Fresh demonstrates category leadership at state level with 31.3% average brand interest growth, showing exceptional performance in Alabama (+200.0%, 3.0% brand interest), Arizona (+16.7%, 7.0% brand interest), and Arkansas (+100.0%, 8.0% brand interest)
In high-growth state markets, Amazon Fresh maintains an average brand interest of 6.2% with consistent performance across 23 markets
Amazon Fresh shows strong momentum with 31.3% average brand interest growth across key state markets: Alabama (+200.0% growth, +2.0% brand interest), South Carolina (+200.0% growth, +2.0% brand interest), and Arkansas (+100.0% growth, +4.0% brand interest)
Amazon Fresh captured additional brand interest in 28 state markets, averaging +2.4% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Instacart in the Online Grocery Delivery category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 68.0% | +3.0% | +1.5% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 77.0% | +2.7% | +22.2% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 100.0% | +3.1% | +0.0% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 100.0% | +0.0% | +5.3% |
| New Orleans LA | 584,044 | 100.0% | +4.2% | +0.0% |
| Wilkes Barre-Scranton PA | 501,832 | 100.0% | +0.0% | +6.4% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 100.0% | +0.0% | +5.3% |
| Tulsa OK | 462,154 | 96.0% | -4.0% | +6.7% |
High Growth Priority
Large markets showing strong consistent growth
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Palm Springs CA | 142,979 | 100.0% | +11.1% | +8.7% |
Maintain & Optimize
Stable markets with consistent performance
146
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 95.0% | +0.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 73.0% | +1.4% | -1.4% |
| Seattle-Tacoma WA | 1,798,974 | 70.0% | +1.5% | +2.9% |
| Detroit MI | 1,646,663 | 96.0% | +0.0% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 95.0% | +0.0% | +1.1% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 99.0% | +1.0% | +3.1% |
| St. Louis MO | 1,066,886 | 98.0% | +0.0% | +1.0% |
| Indianapolis IN | 1,026,188 | 94.0% | +1.1% | +3.3% |
Turnaround Priority
Markets requiring immediate attention / improvement
47
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 83.0% | -2.4% | +0.0% |
| Chicago IL | 3,081,097 | 69.0% | -4.2% | -1.4% |
| Philadelphia PA | 2,642,616 | 77.0% | -4.9% | -6.1% |
| Dallas-Ft. Worth TX | 2,585,309 | 90.0% | -1.1% | +0.0% |
| Houston TX | 2,266,381 | 92.0% | -2.1% | -1.1% |
| Boston MA-Manchester NH | 2,206,762 | 91.0% | -1.1% | +1.1% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 88.0% | -2.2% | -2.2% |
| Phoenix AZ | 1,818,040 | 91.0% | -2.2% | +0.0% |
Brand Insights
Brand Insights for Instacart in the Online Grocery Delivery category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Instacart shows stable performance with 0.5% average growth across 210 markets (95.0% avg brand interest), with positive growth in 19 of 210 markets
Top performing markets for Instacart demonstrate exceptional results in Helena MT (+100.0% growth, 100.0% brand interest, +100.0% change), Victoria TX (+100.0% growth, 100.0% brand interest, +100.0% change), and Palm Springs CA (+11.1% growth, 100.0% brand interest, +10.0% change)
Instacart has 2 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 162 stable markets (0-5%), and 44 declining markets
Notable high-growth markets for Instacart include Helena MT (+100.0% growth, 100.0% brand interest) and Victoria TX (+100.0% growth, 100.0% brand interest)
Instacart demonstrates strong market momentum with combined growth and brand interest gains in key markets: Helena MT (+100.0% growth, +100.0% gain, 100.0% current brand interest), Victoria TX (+100.0% growth, +100.0% gain, 100.0% current brand interest), and Palm Springs CA (+11.1% growth, +10.0% gain, 100.0% current brand interest)
Instacart successfully defends strong market positions while maintaining brand interest growth in Helena MT (maintained 100.0% brand interest, +100.0% growth), Victoria TX (maintained 100.0% brand interest, +100.0% growth), and Baltimore MD (maintained 81.0% brand interest, +3.9% growth)
In small markets, Instacart shows modest growth with high brand interest: Helena MT (+100.0% growth, 100.0% brand interest) and Victoria TX (+100.0% growth, 100.0% brand interest)
Instacart achieves significant brand interest gains in Helena MT (+100.0% brand interest growth, now at 100.0%), Victoria TX (+100.0% brand interest growth, now at 100.0%), and Baltimore MD (+3.0% brand interest growth, now at 81.0%)
Instacart shows accelerating brand interest growth in Helena MT (+100.0% growth, 100.0% brand interest) and Victoria TX (+100.0% growth, 100.0% brand interest)
Instacart maintains stable brand interest performance in mature markets: Albuquerque-Santa Fe NM (-3.0% growth, 97.0% brand interest) and Austin TX (-3.3% growth, 88.0% brand interest)
Instacart faces growth challenges in historically strong markets: Albuquerque-Santa Fe NM (-3.0% growth, 97.0% brand interest) and Austin TX (-3.3% growth, 88.0% brand interest)
Instacart performance in major markets: Boston MA-Manchester NH (-1.1% growth, 91.0% brand interest, 2.6M TVHH), Charlotte NC (-4.2% growth, 92.0% brand interest, 1.3M TVHH), and Chicago IL (-4.2% growth, 69.0% brand interest, 3.6M TVHH)
Instacart shows positive brand interest growth in markets representing 19.1% of total TVHH coverage
Instacart maintains strong brand interest positions (>30% share) in key markets: Albuquerque-Santa Fe NM (97.0% brand interest, -3.0% change), Austin TX (88.0% brand interest, -3.0% change), and Bakersfield CA (94.0% brand interest, -6.0% change)
Instacart achieves significant brand interest gains in Helena MT (+100.0% brand interest), Victoria TX (+100.0% brand interest), and Baltimore MD (+3.0% brand interest)
Instacart maintains dominant market position with >35% brand interest in key markets: Bluefield-Beckley-Oak Hill WV (98.0% brand interest, 2.0% decline), Boston MA-Manchester NH (91.0% brand interest, 1.1% decline), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (99.0% brand interest, 1.0% decline)
Competitive Insights
Competitive Insights showcase how Instacart performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Instacart can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Instacart can focus its competitive strategy.
Amazon Fresh demonstrates category leadership at dma level with 9.9% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+100.0%, 3.0% brand interest), Austin TX (+33.3%, 12.0% brand interest), and Bakersfield CA (+100.0%, 6.0% brand interest)
In high-growth dma markets, Amazon Fresh maintains an average brand interest of 6.1% with consistent performance across 35 markets
Amazon Fresh shows strong momentum with 9.9% average brand interest growth across key dma markets: Jacksonville FL (+200.0% growth, +2.0% brand interest), Albuquerque-Santa Fe NM (+100.0% growth, +3.0% brand interest), and Bakersfield CA (+100.0% growth, +6.0% brand interest)
Amazon Fresh captured additional brand interest in 43 dma markets, averaging +2.9% brand interest growth in key growth dma
In direct competition, Amazon Fresh outperforms Walmart Grocery Pickup with 7.7 percentage point brand interest advantage across 210 shared markets: Baltimore MD (gap: 19.0% brand interest, 13.6% growth), Cleveland-Akron (Canton) OH (gap: 1.0% brand interest, 50.0% growth), and Columbus OH (gap: 7.0% brand interest, 12.5% growth)
In select markets, Instacart outperforms Amazon Fresh despite weaker overall growth (+0.5% vs +9.9% overall): Baltimore MD (Instacart leads: 81.0% share, +3.9% growth vs Amazon Fresh: 19.0%, -13.6%)
In select markets, Walmart Grocery Pickup outperforms Amazon Fresh despite weaker overall growth (+1.9% vs +9.9% overall): Charlotte NC (Walmart Grocery Pickup: +100.0% growth vs Amazon Fresh: +75.0% growth), Houston TX (Walmart Grocery Pickup: +100.0% growth vs Amazon Fresh: +16.7% growth), and Salt Lake City UT (Walmart Grocery Pickup: +100.0% growth vs Amazon Fresh: +33.3% growth)
In select markets, Instacart outperforms Walmart Grocery Pickup despite weaker overall growth (+0.5% vs +1.9% overall): Grand Rapids-Kalamazoo-Battle Creek MI (Instacart leads: 100.0% share, +3.1% growth vs Walmart Grocery Pickup: 0.0%, -100.0%)
Instacart successfully defends market leadership positions while maintaining brand interest growth in Helena MT (maintained 100.0% brand interest, +100.0% growth), Victoria TX (maintained 100.0% brand interest, +100.0% growth), and Baltimore MD (maintained 81.0% brand interest, +3.9% growth)
Amazon Fresh successfully defends market leadership positions while maintaining brand interest growth in Philadelphia PA (maintained 23.0% brand interest, +21.1% growth) and Chicago IL (maintained 31.0% brand interest, +10.7% growth)
Instacart maintains strong brand interest position in key markets: Baltimore MD (81.0% brand interest, +3.9% growth), Cleveland-Akron (Canton) OH (99.0% brand interest, +1.0% growth), and Columbus OH (93.0% brand interest, +1.1% growth)
Amazon Fresh maintains strong brand interest position in key markets: Philadelphia PA (23.0% brand interest, +21.1% growth) and Chicago IL (31.0% brand interest, +10.7% growth)
Instacart dominates head-to-head competition against Amazon Fresh in 205 of 205 shared DMA markets, with superior brand interest in key battlegrounds: Albuquerque-Santa Fe NM (97.0% vs 3.0% brand interest), Austin TX (88.0% vs 12.0% brand interest), and Bakersfield CA (94.0% vs 6.0% brand interest)
Instacart dominates head-to-head competition against Walmart Grocery Pickup in 205 of 205 shared DMA markets, with superior brand interest in key battlegrounds: Albuquerque-Santa Fe NM (97.0% vs 0.0% brand interest), Austin TX (88.0% vs 0.0% brand interest), and Bakersfield CA (94.0% vs 0.0% brand interest)
Amazon Fresh dominates head-to-head competition against Walmart Grocery Pickup in 47 of 51 shared DMA markets, with superior brand interest in key battlegrounds: Baltimore MD (19.0% vs 0.0% brand interest), Los Angeles CA (32.0% vs 0.0% brand interest), and Sacramento-Stockton-Modesto CA (23.0% vs 0.0% brand interest)
Amazon Fresh emerges as competitive threat to Instacart with superior growth momentum (+9.9% vs +0.5%) across contested markets: Albuquerque-Santa Fe NM (Amazon Fresh: +100.0% growth vs Instacart: -3.0% growth), Austin TX (Amazon Fresh: +33.3% growth vs Instacart: -3.3% growth), and Bakersfield CA (Amazon Fresh: +100.0% growth vs Instacart: -6.0% growth)