Amazon Fresh
Amazon
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Amazon Fresh, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
13 DMAs
11 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
26 DMAs
11 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
139 DMAs
11 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
33 DMAs
17 States
|
Brand Insights
Brand Insights reveal Amazon Fresh’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Amazon Fresh shows challenging performance with -0.7% average growth across 51 markets (7.3% avg brand interest), with positive growth in 17 of 51 markets
Amazon Fresh has 12 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 23 stable markets (0-5%), and 12 declining markets
Notable high-growth markets for Amazon Fresh include Arizona (+28.6% growth, 9.0% brand interest), Connecticut (+50.0% growth, 3.0% brand interest), and Delaware (+25.0% growth, 5.0% brand interest)
Amazon Fresh successfully defends strong market positions while maintaining brand interest growth in Maryland (maintained 24.0% brand interest, +4.3% growth), California (maintained 27.0% brand interest, +8.0% growth), and District of Columbia (maintained 28.0% brand interest, +7.7% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Grocery Delivery industry.
For Amazon Fresh, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Amazon Fresh, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Walmart Grocery Pickup demonstrates category leadership at state level with 6.7% average brand interest growth, showing exceptional performance in Arkansas (+66.7%, 5.0% brand interest), Indiana (+100.0%, 1.0% brand interest), and Iowa (+100.0%, 3.0% brand interest)
In high-growth state markets, Walmart Grocery Pickup maintains an average brand interest of 2.2% with consistent performance across 8 markets
Walmart Grocery Pickup shows strong momentum with 6.7% average brand interest growth across key state markets: Indiana (+100.0% growth, +1.0% brand interest), Iowa (+100.0% growth, +3.0% brand interest), and Kansas (+100.0% growth, +2.0% brand interest)
Walmart Grocery Pickup captured additional brand interest in 8 state markets, averaging +1.8% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Amazon Fresh in the Online Grocery Delivery category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 24.0% | +4.4% | +9.1% |
| Boston MA-Manchester NH | 2,206,762 | 9.0% | +0.0% | +12.5% |
| Minneapolis-St. Paul MN | 1,563,558 | 11.0% | +0.0% | +10.0% |
| Charlotte NC | 1,124,890 | 6.0% | -14.3% | +20.0% |
| Portland OR | 1,086,232 | 10.0% | +0.0% | +25.0% |
| Salt Lake City UT | 975,902 | 4.0% | +0.0% | +33.3% |
| Kansas City MO | 866,618 | 3.0% | +0.0% | +200.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 3.0% | +0.0% | +50.0% |
High Growth Priority
Large markets showing strong consistent growth
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 38.0% | +18.8% | +5.6% |
| Dallas-Ft. Worth TX | 2,585,309 | 11.0% | +10.0% | +10.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 29.0% | +7.4% | +7.4% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 13.0% | +8.3% | +18.2% |
| Phoenix AZ | 1,818,040 | 10.0% | +11.1% | +42.9% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 6.0% | +20.0% | +20.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 6.0% | +20.0% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 7.0% | +40.0% | +40.0% |
Maintain & Optimize
Stable markets with consistent performance
139
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 5.0% | +0.0% | +0.0% |
| Houston TX | 2,266,381 | 7.0% | +0.0% | +0.0% |
| Detroit MI | 1,646,663 | 4.0% | +0.0% | +0.0% |
| St. Louis MO | 1,066,886 | 2.0% | +0.0% | +0.0% |
| Nashville TN | 993,259 | 6.0% | +0.0% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 2.0% | +0.0% | +0.0% |
| Las Vegas NV | 739,704 | 12.0% | +0.0% | +0.0% |
| Oklahoma City OK | 631,839 | 6.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
33
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 18.0% | +5.9% | -10.0% |
| Chicago IL | 3,081,097 | 28.0% | -9.7% | -6.7% |
| Seattle-Tacoma WA | 1,798,974 | 29.0% | -3.3% | -3.3% |
| Denver CO | 1,523,659 | 11.0% | +0.0% | -8.3% |
| Austin TX | 831,742 | 11.0% | -8.3% | +0.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 0.0% | +0.0% | -100.0% |
| Louisville KY | 612,910 | 3.0% | +0.0% | -25.0% |
| Memphis TN | 547,706 | 0.0% | +0.0% | -100.0% |
Brand Insights
Brand Insights for Amazon Fresh in the Online Grocery Delivery category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Amazon Fresh shows strong performance with 7.1% average growth across 210 markets (2.9% avg brand interest), with positive growth in 42 of 210 markets
Top performing markets for Amazon Fresh demonstrate exceptional results in Los Angeles CA (+18.8% growth, 38.0% brand interest, +6.0% change), Sacramento-Stockton-Modesto CA (+17.4% growth, 27.0% brand interest, +4.0% change), and San Diego CA (+17.4% growth, 27.0% brand interest, +4.0% change)
Amazon Fresh has 33 markets with high growth (>15%), 8 markets with moderate growth (5-15%), 154 stable markets (0-5%), and 15 declining markets
Notable high-growth markets for Amazon Fresh include Bakersfield CA (+16.7% growth, 7.0% brand interest), Baltimore MD (+15.8% growth, 22.0% brand interest), and Baton Rouge LA (+100.0% growth, 5.0% brand interest)
Amazon Fresh demonstrates strong market momentum with combined growth and brand interest gains in key markets: Los Angeles CA (+18.8% growth, +6.0% gain, 38.0% current brand interest), Sacramento-Stockton-Modesto CA (+17.4% growth, +4.0% gain, 27.0% current brand interest), and San Diego CA (+17.4% growth, +4.0% gain, 27.0% current brand interest)
Amazon Fresh successfully defends strong market positions while maintaining brand interest growth in Baltimore MD (maintained 22.0% brand interest, +15.8% growth), Los Angeles CA (maintained 38.0% brand interest, +18.8% growth), and Sacramento-Stockton-Modesto CA (maintained 27.0% brand interest, +17.4% growth)
Amazon Fresh maintains dominant market position with >35% brand interest in key markets: Los Angeles CA (38.0% brand interest, +18.8% growth)
Amazon Fresh achieves significant brand interest gains in Baltimore MD (+3.0% brand interest growth, now at 22.0%), Los Angeles CA (+6.0% brand interest growth, now at 38.0%), and Sacramento-Stockton-Modesto CA (+4.0% brand interest growth, now at 27.0%)
Amazon Fresh shows accelerating brand interest growth in Bakersfield CA (+16.7% growth, 7.0% brand interest) and Baltimore MD (+15.8% growth, 22.0% brand interest)
Amazon Fresh demonstrates emerging brand interest strength in Bakersfield CA (+16.7% growth, 7.0% brand interest) and Baton Rouge LA (+100.0% growth, 5.0% brand interest)
Amazon Fresh maintains stable brand interest performance in mature markets: Seattle-Tacoma WA (-3.3% growth, 29.0% brand interest) and Philadelphia PA (+4.3% growth, 24.0% brand interest)
Amazon Fresh faces growth challenges in historically strong markets: Chicago IL (-9.7% growth, 28.0% brand interest) and Seattle-Tacoma WA (-3.3% growth, 29.0% brand interest)
Amazon Fresh performance in major markets: Charlotte NC (-14.3% growth, 6.0% brand interest, 1.3M TVHH), Chicago IL (-9.7% growth, 28.0% brand interest, 3.6M TVHH), and Seattle-Tacoma WA (-3.3% growth, 29.0% brand interest, 2.1M TVHH)
Amazon Fresh shows positive brand interest growth in markets representing 46.2% of total TVHH coverage
Amazon Fresh maintains strong brand interest positions (>30% share) in key markets: Chicago IL (28.0% brand interest, -3.0% change), Seattle-Tacoma WA (29.0% brand interest, -1.0% change), and Baltimore MD (22.0% brand interest, +3.0% change)
Amazon Fresh achieves significant brand interest gains in Bakersfield CA (+1.0% brand interest), Baltimore MD (+3.0% brand interest), and Baton Rouge LA (+5.0% brand interest)
Competitive Insights
Competitive Insights showcase how Amazon Fresh performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Amazon Fresh can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Amazon Fresh can focus its competitive strategy.
Amazon Fresh demonstrates category leadership at dma level with 7.1% average brand interest growth, showing exceptional performance in Bakersfield CA (+16.7%, 7.0% brand interest), Baltimore MD (+15.8%, 22.0% brand interest), and Baton Rouge LA (+100.0%, 5.0% brand interest)
In high-growth dma markets, Amazon Fresh maintains an average brand interest of 8.2% with consistent performance across 33 markets
Amazon Fresh shows strong momentum with 7.1% average brand interest growth across key dma markets: Cleveland-Akron (Canton) OH (+200.0% growth, +2.0% brand interest), Pittsburgh PA (+200.0% growth, +2.0% brand interest), and Boise ID (+120.0% growth, +6.0% brand interest)
Amazon Fresh captured additional brand interest in 41 dma markets, averaging +2.9% brand interest growth in key growth dma
In direct competition, Amazon Fresh outperforms Walmart Grocery Pickup with 8.6 percentage point brand interest advantage across 210 shared markets: Austin TX (gap: 11.0% brand interest, 8.3% growth), Bluefield-Beckley-Oak Hill WV (gap: 0.0% brand interest, 100.0% growth), and Charleston SC (gap: 0.0% brand interest, 100.0% growth)
In select markets, Instacart outperforms Amazon Fresh despite weaker overall growth (-1.0% vs +7.1% overall): Bluefield-Beckley-Oak Hill WV (Instacart leads: 100.0% share, +2.0% growth vs Amazon Fresh: 0.0%, -100.0%) and Charleston SC (Instacart leads: 100.0% share, +3.1% growth vs Amazon Fresh: 0.0%, -100.0%)
In select markets, Walmart Grocery Pickup outperforms Amazon Fresh despite weaker overall growth (-0.5% vs +7.1% overall): Tucson (Sierra Vista) AZ (Walmart Grocery Pickup leads: 3.0% share, +100.0% growth vs Amazon Fresh: 0.0%, -100.0%), Colorado Springs-Pueblo CO (Walmart Grocery Pickup: 5.0% share vs Amazon Fresh: 4.0% share), and Eureka CA (Walmart Grocery Pickup leads: 34.0% share, +100.0% growth vs Amazon Fresh: 0.0%, +0.0%)
In select markets, Instacart outperforms Walmart Grocery Pickup despite weaker overall growth (-1.0% vs -0.5% overall): Ft. Smith-Fayetteville-Springdale-Rogers AR (Instacart leads: 91.0% share, +11.0% growth vs Walmart Grocery Pickup: 0.0%, -100.0%) and Kansas City MO (Instacart leads: 97.0% share, +2.1% growth vs Walmart Grocery Pickup: 0.0%, -100.0%)
Instacart successfully defends market leadership positions while maintaining brand interest growth in Casper-Riverton WY (maintained 100.0% brand interest, +100.0% growth), Austin TX (maintained 89.0% brand interest, +1.1% growth), and Bluefield-Beckley-Oak Hill WV (maintained 100.0% brand interest, +2.0% growth)
Amazon Fresh successfully defends market leadership positions while maintaining brand interest growth in Baltimore MD (maintained 22.0% brand interest, +15.8% growth), Los Angeles CA (maintained 38.0% brand interest, +18.8% growth), and Sacramento-Stockton-Modesto CA (maintained 27.0% brand interest, +17.4% growth)
Instacart maintains strong brand interest position in key markets: Austin TX (89.0% brand interest, +1.1% growth), Charlotte NC (93.0% brand interest, +1.1% growth), and Chicago IL (72.0% brand interest, +4.3% growth)
Amazon Fresh maintains strong brand interest position in key markets: Baltimore MD (22.0% brand interest, +15.8% growth), Los Angeles CA (38.0% brand interest, +18.8% growth), and Sacramento-Stockton-Modesto CA (27.0% brand interest, +17.4% growth)
Instacart dominates head-to-head competition against Amazon Fresh in 204 of 204 shared DMA markets, with superior brand interest in key battlegrounds: Bakersfield CA (93.0% vs 7.0% brand interest), Baltimore MD (78.0% vs 22.0% brand interest), and Baton Rouge LA (95.0% vs 5.0% brand interest)
Instacart dominates head-to-head competition against Walmart Grocery Pickup in 203 of 204 shared DMA markets, with superior brand interest in key battlegrounds: Bakersfield CA (93.0% vs 0.0% brand interest), Baltimore MD (78.0% vs 0.0% brand interest), and Baton Rouge LA (95.0% vs 0.0% brand interest)
Amazon Fresh dominates head-to-head competition against Walmart Grocery Pickup in 50 of 56 shared DMA markets, with superior brand interest in key battlegrounds: Austin TX (11.0% vs 0.0% brand interest), Chicago IL (28.0% vs 0.0% brand interest), and Ft. Smith-Fayetteville-Springdale-Rogers AR (9.0% vs 0.0% brand interest)
Amazon Fresh emerges as competitive threat to Instacart with superior growth momentum (+7.1% vs -1.0%) across contested markets: Bakersfield CA (Amazon Fresh: +16.7% growth vs Instacart: -1.1% growth), Baltimore MD (Amazon Fresh: +15.8% growth vs Instacart: -3.7% growth), and Baton Rouge LA (Amazon Fresh: +100.0% growth vs Instacart: -5.0% growth)