Amazon Fresh
Amazon
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Amazon Fresh, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
20 DMAs
18 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
6 DMAs
5 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
143 DMAs
10 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
42 DMAs
17 States
|
Brand Insights
Brand Insights reveal Amazon Fresh’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Amazon Fresh shows challenging performance with -9.7% average growth across 51 markets (5.7% avg brand interest), with positive growth in 6 of 51 markets
Amazon Fresh has 5 markets with high growth (>15%), 1 market with moderate growth (5-15%), 18 stable markets (0-5%), and 27 declining markets
Notable high-growth markets for Amazon Fresh include Iowa (+100.0% growth, 4.0% brand interest), Kansas (+100.0% growth, 3.0% brand interest), and Michigan (+25.0% growth, 5.0% brand interest)
Amazon Fresh shows accelerating brand interest growth in Iowa (+100.0% growth, 4.0% brand interest) and Kansas (+100.0% growth, 3.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Grocery Delivery industry.
For Amazon Fresh, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Amazon Fresh, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Amazon Fresh dominates head-to-head competition against Walmart Grocery Pickup in 19 of 19 shared state markets, with superior brand interest in key battlegrounds: Iowa (4.0% vs 0.0% brand interest), Michigan (5.0% vs 0.0% brand interest), and Minnesota (9.0% vs 0.0% brand interest)
Instacart dominates head-to-head competition against Walmart Grocery Pickup in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (96.0% vs 2.0% brand interest), Arkansas (91.0% vs 7.0% brand interest), and Indiana (93.0% vs 1.0% brand interest)
Instacart dominates head-to-head competition against Amazon Fresh in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Arizona (93.0% vs 6.0% brand interest), Arkansas (91.0% vs 2.0% brand interest), and California (80.0% vs 20.0% brand interest)
Instacart emerges as competitive threat to Walmart Grocery Pickup with superior growth momentum (+2.4% vs -25.8%) across contested markets: Alabama (Instacart leads: 96.0% share, +3.2% growth vs Walmart Grocery Pickup: 2.0%, -60.0%), Arkansas (Instacart leads: 91.0% share, +2.2% growth vs Walmart Grocery Pickup: 7.0%, -12.5%), and Indiana (Instacart leads: 93.0% share, +2.2% growth vs Walmart Grocery Pickup: 1.0%, -50.0%)
Investment Recommendations
Strategic recommendations for Amazon Fresh in the Online Grocery Delivery category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 16.0% | -20.0% | +45.5% |
| Los Angeles CA | 4,962,377 | 29.0% | -19.4% | +16.0% |
| Philadelphia PA | 2,642,616 | 15.0% | -31.8% | +50.0% |
| Houston TX | 2,266,381 | 6.0% | -14.3% | +20.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 25.0% | -7.4% | +31.6% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 10.0% | -9.1% | +25.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 10.0% | +0.0% | +25.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 5.0% | -16.7% | +25.0% |
High Growth Priority
Large markets showing strong consistent growth
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,206,762 | 9.0% | +12.5% | +0.0% |
| Phoenix AZ | 1,818,040 | 8.0% | +14.3% | +33.3% |
| Detroit MI | 1,646,663 | 6.0% | +50.0% | +50.0% |
| Kansas City MO | 866,618 | 3.0% | +200.0% | +50.0% |
| Fresno-Visalia CA | 539,002 | 4.0% | +33.3% | +0.0% |
| Palm Springs CA | 142,979 | 14.0% | +55.6% | -22.2% |
Maintain & Optimize
Stable markets with consistent performance
143
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Pittsburgh PA | 998,699 | 2.0% | +0.0% | +0.0% |
| Salt Lake City UT | 975,902 | 3.0% | +0.0% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 2.0% | +0.0% | +0.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 3.0% | +0.0% | +0.0% |
| Birmingham AL | 651,287 | 3.0% | +0.0% | +0.0% |
| Albuquerque-Santa Fe NM | 612,638 | 0.0% | +0.0% | +0.0% |
| Providence RI-New Bedford MA | 564,315 | 3.0% | +0.0% | +0.0% |
| Little Rock-Pine Bluff AR | 490,561 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
42
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 24.0% | -20.0% | +4.4% |
| Dallas-Ft. Worth TX | 2,585,309 | 8.0% | -20.0% | +0.0% |
| Atlanta GA | 2,277,873 | 4.0% | -20.0% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 26.0% | -13.3% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 4.0% | -20.0% | +0.0% |
| Denver CO | 1,523,659 | 10.0% | -16.7% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 4.0% | -20.0% | +0.0% |
| Charlotte NC | 1,124,890 | 4.0% | -20.0% | -20.0% |
Brand Insights
Brand Insights for Amazon Fresh in the Online Grocery Delivery category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Amazon Fresh shows challenging performance with -7.6% average growth across 210 markets (2.2% avg brand interest), with positive growth in 11 of 210 markets
Amazon Fresh has 9 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 151 stable markets (0-5%), and 48 declining markets
Notable high-growth markets for Amazon Fresh include Birmingham AL (+100.0% growth, 3.0% brand interest), Des Moines-Ames IA (+100.0% growth, 5.0% brand interest), and Detroit MI (+50.0% growth, 6.0% brand interest)
Amazon Fresh shows accelerating brand interest growth in Birmingham AL (+100.0% growth, 3.0% brand interest) and Des Moines-Ames IA (+100.0% growth, 5.0% brand interest)
Amazon Fresh demonstrates emerging brand interest strength in Birmingham AL (+100.0% growth, 3.0% brand interest) and Des Moines-Ames IA (+100.0% growth, 5.0% brand interest)
Amazon Fresh faces growth challenges in historically strong markets: Los Angeles CA (-19.4% growth, 29.0% brand interest) and Seattle-Tacoma WA (-13.3% growth, 26.0% brand interest)
Amazon Fresh performance in major markets: Atlanta GA (-20.0% growth, 4.0% brand interest, 2.7M TVHH), Baltimore MD (-40.0% growth, 18.0% brand interest, 1.1M TVHH), and Charlotte NC (-20.0% growth, 4.0% brand interest, 1.3M TVHH)
Amazon Fresh shows positive brand interest growth in markets representing 9.1% of total TVHH coverage
Amazon Fresh maintains strong brand interest positions (>30% share) in key markets: Chicago IL (24.0% brand interest, -6.0% change), Los Angeles CA (29.0% brand interest, -7.0% change), and Sacramento-Stockton-Modesto CA (22.0% brand interest, -12.0% change)
Amazon Fresh achieves significant brand interest gains in Birmingham AL (+3.0% brand interest), Des Moines-Ames IA (+5.0% brand interest), and Detroit MI (+2.0% brand interest)
Amazon Fresh shows strong performance with 7.2% average growth across 210 markets (2.2% avg brand interest), with positive growth in 35 of 210 markets
Top performing markets for Amazon Fresh demonstrate exceptional results in Sacramento-Stockton-Modesto CA (+144.4% growth, 22.0% brand interest, +13.0% change), San Diego CA (+43.8% growth, 23.0% brand interest, +7.0% change), and Washington DC (Hagerstown MD) (+31.6% growth, 25.0% brand interest, +6.0% change)
Amazon Fresh has 32 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 160 stable markets (0-5%), and 16 declining markets
Notable high-growth markets for Amazon Fresh include Baltimore MD (+125.0% growth, 18.0% brand interest), Birmingham AL (+100.0% growth, 3.0% brand interest), and Cleveland-Akron (Canton) OH (+200.0% growth, 3.0% brand interest)
Amazon Fresh demonstrates strong market momentum with combined growth and brand interest gains in key markets: Los Angeles CA (+16.0% growth, +4.0% gain, 29.0% current brand interest), Sacramento-Stockton-Modesto CA (+144.4% growth, +13.0% gain, 22.0% current brand interest), and San Diego CA (+43.8% growth, +7.0% gain, 23.0% current brand interest)
Amazon Fresh successfully defends strong market positions while maintaining brand interest growth in Los Angeles CA (maintained 29.0% brand interest, +16.0% growth), Sacramento-Stockton-Modesto CA (maintained 22.0% brand interest, +144.4% growth), and San Diego CA (maintained 23.0% brand interest, +43.8% growth)
Competitive Insights
Competitive Insights showcase how Amazon Fresh performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Amazon Fresh can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Amazon Fresh can focus its competitive strategy.
Instacart demonstrates category leadership at dma level with 0.2% average brand interest growth, showing exceptional performance in Baltimore MD (+17.1%, 82.0% brand interest), Lima OH (+100.0%, 100.0% brand interest), and Marquette MI (+100.0%, 100.0% brand interest)
In high-growth dma markets, Instacart maintains an average brand interest of 89.5% with consistent performance across 6 markets
In direct competition, Instacart outperforms Walmart Grocery Pickup with 94.9 percentage point brand interest advantage across 210 shared markets: Boston MA-Manchester NH (gap: 91.0% brand interest, 1.1% growth), Casper-Riverton WY (gap: 0.0% brand interest, 100.0% growth), and Cleveland-Akron (Canton) OH (gap: 95.0% brand interest, 101.0% growth)
In select markets, Amazon Fresh outperforms Walmart Grocery Pickup despite weaker overall growth (-7.6% vs -4.6% overall): Birmingham AL (Amazon Fresh leads: 3.0% share, +100.0% growth vs Walmart Grocery Pickup: 0.0%, -100.0%)
In select markets, Instacart outperforms Walmart Grocery Pickup despite weaker overall growth (+0.2% vs -4.6% overall): Atlanta GA (Instacart leads: 96.0% share, +2.1% growth vs Walmart Grocery Pickup: 0.0%, -100.0%) and Charlotte NC (Instacart leads: 96.0% share, +2.1% growth vs Walmart Grocery Pickup: 0.0%, -100.0%)
In select markets, Walmart Grocery Pickup outperforms Amazon Fresh despite weaker overall growth (-4.6% vs -7.6% overall): Greenville-Spartanburg SC-Asheville NC-Anderson SC (Walmart Grocery Pickup leads: 2.0% share, +100.0% growth vs Amazon Fresh: 0.0%, -100.0%), Houston TX (Walmart Grocery Pickup: +100.0% growth vs Amazon Fresh: -14.3% growth), and Norfolk-Portsmouth-Newport News VA (Walmart Grocery Pickup: +100.0% growth vs Amazon Fresh: -37.5% growth)
In select markets, Instacart outperforms Amazon Fresh despite weaker overall growth (+0.2% vs -7.6% overall): Atlanta GA (Instacart leads: 96.0% share, +2.1% growth vs Amazon Fresh: 4.0%, -20.0%) and Austin TX (Instacart leads: 92.0% share, +3.4% growth vs Amazon Fresh: 8.0%, -27.3%)
Instacart successfully defends market leadership positions while maintaining brand interest growth in Baltimore MD (maintained 82.0% brand interest, +17.1% growth), Lima OH (maintained 100.0% brand interest, +100.0% growth), and Marquette MI (maintained 100.0% brand interest, +100.0% growth)
Instacart maintains strong brand interest position in key markets: Baltimore MD (82.0% brand interest, +17.1% growth), Sacramento-Stockton-Modesto CA (78.0% brand interest, +18.2% growth), and San Diego CA (77.0% brand interest, +18.5% growth)
Amazon Fresh dominates head-to-head competition against Walmart Grocery Pickup in 31 of 39 shared DMA markets, with superior brand interest in key battlegrounds: Birmingham AL (3.0% vs 0.0% brand interest), Dallas-Ft. Worth TX (8.0% vs 0.0% brand interest), and Lexington KY (5.0% vs 0.0% brand interest)
Instacart dominates head-to-head competition against Walmart Grocery Pickup in 199 of 199 shared DMA markets, with superior brand interest in key battlegrounds: Atlanta GA (96.0% vs 0.0% brand interest), Birmingham AL (97.0% vs 0.0% brand interest), and Charlotte NC (96.0% vs 0.0% brand interest)
Instacart dominates head-to-head competition against Amazon Fresh in 198 of 198 shared DMA markets, with superior brand interest in key battlegrounds: Albany-Schenectady-Troy NY (99.0% vs 1.0% brand interest), Atlanta GA (96.0% vs 4.0% brand interest), and Austin TX (92.0% vs 8.0% brand interest)
Instacart demonstrates competitive strength with 186 high brand interest dma markets and 6 high-growth dma markets, notably in Lima OH (100.0% brand interest, +100.0% growth), Marquette MI (100.0% brand interest, +100.0% growth), and Zanesville OH (100.0% brand interest, +100.0% growth)
Instacart maintains validated market dominance (>35% brand interest) across 199 key markets where it leads all competitors: Boston MA-Manchester NH (91.0% brand interest, validated dominance), Cleveland-Akron (Canton) OH (96.0% brand interest, validated dominance), and Des Moines-Ames IA (95.0% brand interest, validated dominance)
Major market competition: Amazon Fresh and Walmart Grocery Pickup show significant brand interest performance differences in key markets: Atlanta GA (Amazon Fresh: -20.0%, Walmart Grocery Pickup: -100.0%) and Baltimore MD (Amazon Fresh: -40.0%, Walmart Grocery Pickup: +0.0%)
Major market competition: Amazon Fresh and Instacart show significant brand interest performance differences in key markets: Atlanta GA (Amazon Fresh: -20.0%, Instacart: +2.1%) and Baltimore MD (Amazon Fresh: -40.0%, Instacart: +17.1%)