Wells Fargo
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Wells Fargo, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
30 DMAs
10 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
40 DMAs
10 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
32 DMAs
8 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
109 DMAs
22 States
|
Brand Insights
Brand Insights reveal Wells Fargo’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Wells Fargo shows stable performance with 3.7% average growth across 51 markets (29.0% avg brand interest), with positive growth in 25 of 51 markets
Top performing markets for Wells Fargo demonstrate exceptional results in Maryland (+21.7% growth, 28.0% brand interest, +5.0% change)
Wells Fargo has 4 markets with high growth (>15%), 17 markets with moderate growth (5-15%), 14 stable markets (0-5%), and 16 declining markets
Notable high-growth markets for Wells Fargo include Maryland (+21.7% growth, 28.0% brand interest), New Hampshire (+22.2% growth, 11.0% brand interest), and Ohio (+22.2% growth, 11.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Consumer Banking industry.
For Wells Fargo, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Wells Fargo, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Wells Fargo demonstrates category leadership at state level with 3.7% average brand interest growth, showing exceptional performance in Maryland (+21.7%, 28.0% brand interest), New Hampshire (+22.2%, 11.0% brand interest), and Ohio (+22.2%, 11.0% brand interest)
In high-growth state markets, Wells Fargo maintains an average brand interest of 17.2% with consistent performance across 4 markets
In direct competition, Wells Fargo outperforms Bank of America with 18.8 percentage point brand interest advantage across 51 shared markets: Alabama (gap: 38.0% brand interest, 1.9% growth), Arizona (gap: 12.0% brand interest, 7.6% growth), and Delaware (gap: 3.0% brand interest, 9.4% growth)
In select markets, Bank of America outperforms Wells Fargo despite weaker overall growth (+2.4% vs +3.7% overall): Arizona (Bank of America: +4.8% growth vs Wells Fargo: -2.9% growth) and Delaware (Bank of America: +3.6% growth vs Wells Fargo: -5.9% growth)
Investment Recommendations
Strategic recommendations for Wells Fargo in the Consumer Banking category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
30
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 43.0% | +7.5% | +0.0% |
| Atlanta GA | 2,277,873 | 39.0% | +8.3% | +0.0% |
| Charlotte NC | 1,124,890 | 45.0% | +7.1% | -2.2% |
| Kansas City MO | 866,618 | 15.0% | +7.1% | +0.0% |
| Cincinnati OH | 810,849 | 12.0% | +9.1% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 44.0% | +7.3% | -4.4% |
| Milwaukee WI | 765,170 | 22.0% | +10.0% | -8.3% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 11.0% | +10.0% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
40
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 8.0% | +14.3% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 30.0% | +15.4% | +11.1% |
| Boston MA-Manchester NH | 2,206,762 | 8.0% | +14.3% | +14.3% |
| Detroit MI | 1,646,663 | 6.0% | +20.0% | +0.0% |
| Indianapolis IN | 1,026,188 | 10.0% | +11.1% | +11.1% |
| Pittsburgh PA | 998,699 | 16.0% | +14.3% | +6.7% |
| Nashville TN | 993,259 | 19.0% | +18.8% | +0.0% |
| Columbus OH | 865,632 | 9.0% | +12.5% | +12.5% |
Maintain & Optimize
Stable markets with consistent performance
32
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,798,974 | 20.0% | +0.0% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 67.0% | +1.5% | -1.5% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 27.0% | +0.0% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 10.0% | +0.0% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 35.0% | +2.9% | -2.8% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 40.0% | +0.0% | -2.4% |
| St. Louis MO | 1,066,886 | 13.0% | +0.0% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 30.0% | +3.5% | -3.2% |
Turnaround Priority
Markets requiring immediate attention / improvement
109
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 14.0% | +0.0% | -6.7% |
| Los Angeles CA | 4,962,377 | 25.0% | -7.4% | -7.4% |
| Dallas-Ft. Worth TX | 2,585,309 | 24.0% | +0.0% | -4.0% |
| Houston TX | 2,266,381 | 27.0% | +0.0% | -12.9% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 26.0% | -7.1% | -3.7% |
| Phoenix AZ | 1,818,040 | 33.0% | +3.1% | -8.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 29.0% | +3.6% | -9.4% |
| Denver CO | 1,523,659 | 37.0% | +0.0% | -7.5% |
Brand Insights
Brand Insights for Wells Fargo in the Consumer Banking category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Wells Fargo shows stable performance with 3.8% average growth across 210 markets (30.3% avg brand interest), with positive growth in 98 of 210 markets
Top performing markets for Wells Fargo demonstrate exceptional results in Watertown NY (+40.0% growth, 21.0% brand interest, +6.0% change), Elmira NY (+37.5% growth, 22.0% brand interest, +6.0% change), and St. Joseph MO (+36.8% growth, 26.0% brand interest, +7.0% change)
Wells Fargo has 21 markets with high growth (>15%), 48 markets with moderate growth (5-15%), 81 stable markets (0-5%), and 60 declining markets
Notable high-growth markets for Wells Fargo include Albany-Schenectady-Troy NY (+18.2% growth, 13.0% brand interest), Alexandria LA (+33.3% growth, 16.0% brand interest), and Alpena MI (+100.0% growth, 1.0% brand interest)
Wells Fargo demonstrates strong market momentum with combined growth and brand interest gains in key markets: Elmira NY (+37.5% growth, +6.0% gain, 22.0% current brand interest), St. Joseph MO (+36.8% growth, +7.0% gain, 26.0% current brand interest), and Washington DC (Hagerstown MD) (+15.4% growth, +4.0% gain, 30.0% current brand interest)
Wells Fargo successfully defends strong market positions while maintaining brand interest growth in Elmira NY (maintained 22.0% brand interest, +37.5% growth), Peoria-Bloomington IL (maintained 21.0% brand interest, +16.7% growth), and St. Joseph MO (maintained 26.0% brand interest, +36.8% growth)
In large markets, Wells Fargo shows modest growth with notable brand interest: Detroit MI (+20.0% growth, 6.0% brand interest) and Nashville TN (+18.8% growth, 19.0% brand interest)
In medium markets, Wells Fargo shows modest growth with notable brand interest: Albany-Schenectady-Troy NY (+18.2% growth, 13.0% brand interest) and Buffalo NY (+18.2% growth, 13.0% brand interest)
In small markets, Wells Fargo shows modest growth with moderate brand interest: Alexandria LA (+33.3% growth, 16.0% brand interest) and Alpena MI (+100.0% growth, 1.0% brand interest)
Wells Fargo maintains dominant market position with >35% brand interest in key markets: Fargo-Valley City ND (55.0% brand interest, 1.8% decline), Sioux Falls(Mitchell) SD (62.0% brand interest, 1.6% decline), and Albany GA (39.0% brand interest, +0.0% growth)
Wells Fargo achieves significant brand interest gains in Alexandria LA (+4.0% brand interest growth, now at 16.0%), Charleston-Huntington WV (+3.0% brand interest growth, now at 16.0%), and Clarksburg-Weston WV (+4.0% brand interest growth, now at 19.0%)
Wells Fargo shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+18.2% growth, 13.0% brand interest) and Alexandria LA (+33.3% growth, 16.0% brand interest)
Wells Fargo demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+18.2% growth, 13.0% brand interest) and Alexandria LA (+33.3% growth, 16.0% brand interest)
Wells Fargo maintains stable brand interest performance in mature markets: Bakersfield CA (-2.9% growth, 33.0% brand interest) and Biloxi-Gulfport MS (-2.4% growth, 41.0% brand interest)
Wells Fargo faces growth challenges in historically strong markets: Bakersfield CA (-2.9% growth, 33.0% brand interest) and Billings, MT (-10.4% growth, 43.0% brand interest)
Wells Fargo performance in major markets: Hartford & New Haven CT (-5.3% growth, 18.0% brand interest, 1.0M TVHH), Los Angeles CA (-7.4% growth, 25.0% brand interest, 5.8M TVHH), and Orlando-Daytona Beach-Melbourne FL (-3.5% growth, 28.0% brand interest, 1.8M TVHH)
Competitive Insights
Competitive Insights showcase how Wells Fargo performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Wells Fargo can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Wells Fargo can focus its competitive strategy.
Wells Fargo demonstrates category leadership at dma level with 3.8% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+18.2%, 13.0% brand interest), Alexandria LA (+33.3%, 16.0% brand interest), and Alpena MI (+100.0%, 1.0% brand interest)
In high-growth dma markets, Wells Fargo maintains an average brand interest of 16.3% with consistent performance across 21 markets
In direct competition, Wells Fargo outperforms Bank of America with 16.5 percentage point brand interest advantage across 209 shared markets: Bakersfield CA (gap: 6.0% brand interest, 0.6% growth), Billings, MT (gap: 18.0% brand interest, 66.7% growth), and Biloxi-Gulfport MS (gap: 23.0% brand interest, 2.4% growth)
In select markets, Bank of America outperforms Wells Fargo despite weaker overall growth (+3.2% vs +3.8% overall): Billings, MT (Bank of America: +56.2% growth vs Wells Fargo: -10.4% growth) and Boise ID (Bank of America: +6.2% growth vs Wells Fargo: -2.5% growth)
In select markets, Chase outperforms Wells Fargo despite weaker overall growth (-0.7% vs +3.8% overall): Bakersfield CA (Chase leads: 40.0% share, +5.3% growth vs Wells Fargo: 33.0%, -2.9%), Biloxi-Gulfport MS (Chase: +2.5% growth vs Wells Fargo: -2.4% growth), and Binghamton NY (Chase leads: 62.0% share, +5.1% growth vs Wells Fargo: 14.0%, -17.6%)
In select markets, Chase outperforms Bank of America despite weaker overall growth (-0.7% vs +3.2% overall): Bakersfield CA (Chase leads: 40.0% share, +5.3% growth vs Bank of America: 27.0%, -3.6%)
Wells Fargo successfully defends market leadership positions while maintaining brand interest growth in Elmira NY (maintained 22.0% brand interest, +37.5% growth), Peoria-Bloomington IL (maintained 21.0% brand interest, +16.7% growth), and St. Joseph MO (maintained 26.0% brand interest, +36.8% growth)
Bank of America successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 28.0% brand interest, +16.7% growth), Billings, MT (maintained 25.0% brand interest, +56.2% growth), and Flint-Saginaw-Bay City MI (maintained 21.0% brand interest, +16.7% growth)
Chase successfully defends market leadership positions while maintaining brand interest growth in Biloxi-Gulfport MS (maintained 41.0% brand interest, +2.5% growth), Bowling Green KY (maintained 65.0% brand interest, +1.6% growth), and Charleston SC (maintained 29.0% brand interest, +3.6% growth)
Wells Fargo maintains strong brand interest position in key markets: Washington DC (Hagerstown MD) (30.0% brand interest, +15.4% growth), Las Vegas NV (36.0% brand interest, +2.9% growth), and Minneapolis-St. Paul MN (67.0% brand interest, +1.5% growth)
Bank of America maintains strong brand interest position in key markets: Baltimore MD (43.0% brand interest, +2.4% growth), Detroit MI (30.0% brand interest, +3.5% growth), and San Antonio TX (27.0% brand interest, +3.9% growth)
Chase maintains strong brand interest position in key markets: Jacksonville FL (35.0% brand interest, +2.9% growth), Kansas City MO (46.0% brand interest, +2.2% growth), and Los Angeles CA (45.0% brand interest, +4.7% growth)
Chase dominates head-to-head competition against Bank of America in 148 of 163 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (47.0% vs 28.0% brand interest), Albany-Schenectady-Troy NY (53.0% vs 34.0% brand interest), and Bakersfield CA (40.0% vs 27.0% brand interest)
Key battleground markets show Wells Fargo leading Bank of America in 36 of 72 competitive territories with significant performance differences: Bakersfield CA (33.0% vs 27.0%), Fresno-Visalia CA (34.0% vs 30.0%), and Monterey-Salinas CA (32.0% vs 27.0%)
Chase demonstrates competitive strength with 104 high brand interest dma markets and 1 high-growth dma market, notably in Zanesville OH (79.0% brand interest, +4.0% growth), Lima OH (80.0% brand interest, 1.2% decline), and Columbus OH (78.0% brand interest, +0.0% growth)
Wells Fargo demonstrates competitive strength with 95 high brand interest dma markets and 19 high-growth dma markets, notably in Minneapolis-St. Paul MN (67.0% brand interest, +1.5% growth), Presque Isle ME (16.0% brand interest, +100.0% growth), and Duluth MN-Superior WI (66.0% brand interest, +0.0% growth)