Amazon Fresh
Amazon
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Amazon Fresh, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
6 DMAs
9 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
23 DMAs
19 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
154 DMAs
15 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
28 DMAs
7 States
|
Brand Insights
Brand Insights reveal Amazon Fresh’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Amazon Fresh shows strong performance with 31.3% average growth across 51 markets (7.3% avg brand interest), with positive growth in 31 of 51 markets
Top performing markets for Amazon Fresh demonstrate exceptional results in Virginia (+10.5% growth, 21.0% brand interest, +2.0% change)
Amazon Fresh has 23 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 20 stable markets (0-5%), and 3 declining markets
Notable high-growth markets for Amazon Fresh include Alabama (+200.0% growth, 3.0% brand interest), Arizona (+16.7% growth, 7.0% brand interest), and Arkansas (+100.0% growth, 8.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Grocery Delivery industry.
For Amazon Fresh, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Amazon Fresh, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Amazon Fresh demonstrates category leadership at state level with 31.3% average brand interest growth, showing exceptional performance in Alabama (+200.0%, 3.0% brand interest), Arizona (+16.7%, 7.0% brand interest), and Arkansas (+100.0%, 8.0% brand interest)
In high-growth state markets, Amazon Fresh maintains an average brand interest of 6.2% with consistent performance across 23 markets
Amazon Fresh shows strong momentum with 31.3% average brand interest growth across key state markets: Alabama (+200.0% growth, +2.0% brand interest), South Carolina (+200.0% growth, +2.0% brand interest), and Arkansas (+100.0% growth, +4.0% brand interest)
Amazon Fresh captured additional brand interest in 28 state markets, averaging +2.4% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Amazon Fresh in the Online Grocery Delivery category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Baltimore MD | 977,058 | 19.0% | -13.6% | +90.0% |
| San Diego CA | 940,959 | 23.0% | -4.2% | +21.1% |
| Milwaukee WI | 765,170 | 9.0% | +0.0% | +12.5% |
| Las Vegas NV | 739,704 | 12.0% | +9.1% | +0.0% |
| Madison WI | 386,495 | 5.0% | +0.0% | +25.0% |
| Charleston SC | 339,966 | 3.0% | +0.0% | +50.0% |
High Growth Priority
Large markets showing strong consistent growth
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 17.0% | +13.3% | +0.0% |
| Chicago IL | 3,081,097 | 31.0% | +10.7% | +3.3% |
| Philadelphia PA | 2,642,616 | 23.0% | +21.1% | +27.8% |
| Dallas-Ft. Worth TX | 2,585,309 | 10.0% | +11.1% | +11.1% |
| Houston TX | 2,266,381 | 7.0% | +16.7% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 9.0% | +12.5% | -10.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 12.0% | +20.0% | +20.0% |
| Phoenix AZ | 1,818,040 | 9.0% | +28.6% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
154
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 5.0% | +0.0% | +0.0% |
| Detroit MI | 1,646,663 | 4.0% | +0.0% | +0.0% |
| St. Louis MO | 1,066,886 | 2.0% | +0.0% | +0.0% |
| Nashville TN | 993,259 | 6.0% | +0.0% | +0.0% |
| Cincinnati OH | 810,849 | 8.0% | +0.0% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 2.0% | +0.0% | +0.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 0.0% | +0.0% | +0.0% |
| Birmingham AL | 651,287 | 4.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
28
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 32.0% | -5.9% | -3.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 27.0% | -3.6% | +3.9% |
| Seattle-Tacoma WA | 1,798,974 | 30.0% | -3.2% | -6.3% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 5.0% | +0.0% | -16.7% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 1.0% | -50.0% | -66.7% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 23.0% | -8.0% | -37.8% |
| Indianapolis IN | 1,026,188 | 6.0% | -14.3% | -14.3% |
| Pittsburgh PA | 998,699 | 1.0% | -66.7% | -66.7% |
Brand Insights
Brand Insights for Amazon Fresh in the Online Grocery Delivery category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Amazon Fresh shows strong performance with 9.9% average growth across 210 markets (2.5% avg brand interest), with positive growth in 43 of 210 markets
Top performing markets for Amazon Fresh demonstrate exceptional results in Philadelphia PA (+21.1% growth, 23.0% brand interest, +4.0% change) and Chicago IL (+10.7% growth, 31.0% brand interest, +3.0% change)
Amazon Fresh has 35 markets with high growth (>15%), 8 markets with moderate growth (5-15%), 152 stable markets (0-5%), and 15 declining markets
Notable high-growth markets for Amazon Fresh include Albuquerque-Santa Fe NM (+100.0% growth, 3.0% brand interest), Austin TX (+33.3% growth, 12.0% brand interest), and Bakersfield CA (+100.0% growth, 6.0% brand interest)
Amazon Fresh successfully defends strong market positions while maintaining brand interest growth in Philadelphia PA (maintained 23.0% brand interest, +21.1% growth) and Chicago IL (maintained 31.0% brand interest, +10.7% growth)
Amazon Fresh achieves significant brand interest gains in Philadelphia PA (+4.0% brand interest growth, now at 23.0%) and Chicago IL (+3.0% brand interest growth, now at 31.0%)
Amazon Fresh shows accelerating brand interest growth in Albuquerque-Santa Fe NM (+100.0% growth, 3.0% brand interest) and Austin TX (+33.3% growth, 12.0% brand interest)
Amazon Fresh demonstrates emerging brand interest strength in Albuquerque-Santa Fe NM (+100.0% growth, 3.0% brand interest) and Austin TX (+33.3% growth, 12.0% brand interest)
Amazon Fresh maintains stable brand interest performance in mature markets: San Diego CA (-4.2% growth, 23.0% brand interest) and Seattle-Tacoma WA (-3.2% growth, 30.0% brand interest)
Amazon Fresh faces growth challenges in historically strong markets: Los Angeles CA (-5.9% growth, 32.0% brand interest) and Seattle-Tacoma WA (-3.2% growth, 30.0% brand interest)
Amazon Fresh performance in major markets: Baltimore MD (-13.6% growth, 19.0% brand interest, 1.1M TVHH), Cleveland-Akron (Canton) OH (-50.0% growth, 1.0% brand interest, 1.6M TVHH), and Columbus OH (-12.5% growth, 7.0% brand interest, 1.0M TVHH)
Amazon Fresh shows positive brand interest growth in markets representing 45.1% of total TVHH coverage
Amazon Fresh maintains strong brand interest positions (>30% share) in key markets: Los Angeles CA (32.0% brand interest, -2.0% change), Sacramento-Stockton-Modesto CA (23.0% brand interest, -2.0% change), and San Diego CA (23.0% brand interest, -1.0% change)
Amazon Fresh achieves significant brand interest gains in Albuquerque-Santa Fe NM (+3.0% brand interest), Austin TX (+3.0% brand interest), and Bakersfield CA (+6.0% brand interest)
Amazon Fresh shows stable performance with 0.9% average growth across 210 markets (2.5% avg brand interest), with positive growth in 28 of 210 markets
Top performing markets for Amazon Fresh demonstrate exceptional results in Philadelphia PA (+27.8% growth, 23.0% brand interest, +5.0% change) and San Diego CA (+21.1% growth, 23.0% brand interest, +4.0% change)
Competitive Insights
Competitive Insights showcase how Amazon Fresh performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Amazon Fresh can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Amazon Fresh can focus its competitive strategy.
Amazon Fresh demonstrates category leadership at dma level with 9.9% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+100.0%, 3.0% brand interest), Austin TX (+33.3%, 12.0% brand interest), and Bakersfield CA (+100.0%, 6.0% brand interest)
In high-growth dma markets, Amazon Fresh maintains an average brand interest of 6.1% with consistent performance across 35 markets
Amazon Fresh shows strong momentum with 9.9% average brand interest growth across key dma markets: Jacksonville FL (+200.0% growth, +2.0% brand interest), Albuquerque-Santa Fe NM (+100.0% growth, +3.0% brand interest), and Bakersfield CA (+100.0% growth, +6.0% brand interest)
Amazon Fresh captured additional brand interest in 43 dma markets, averaging +2.9% brand interest growth in key growth dma
In direct competition, Amazon Fresh outperforms Walmart Grocery Pickup with 7.7 percentage point brand interest advantage across 210 shared markets: Baltimore MD (gap: 19.0% brand interest, 13.6% growth), Cleveland-Akron (Canton) OH (gap: 1.0% brand interest, 50.0% growth), and Columbus OH (gap: 7.0% brand interest, 12.5% growth)
In select markets, Instacart outperforms Amazon Fresh despite weaker overall growth (+0.5% vs +9.9% overall): Baltimore MD (Instacart leads: 81.0% share, +3.9% growth vs Amazon Fresh: 19.0%, -13.6%)
In select markets, Walmart Grocery Pickup outperforms Amazon Fresh despite weaker overall growth (+1.9% vs +9.9% overall): Charlotte NC (Walmart Grocery Pickup: +100.0% growth vs Amazon Fresh: +75.0% growth), Houston TX (Walmart Grocery Pickup: +100.0% growth vs Amazon Fresh: +16.7% growth), and Salt Lake City UT (Walmart Grocery Pickup: +100.0% growth vs Amazon Fresh: +33.3% growth)
In select markets, Instacart outperforms Walmart Grocery Pickup despite weaker overall growth (+0.5% vs +1.9% overall): Grand Rapids-Kalamazoo-Battle Creek MI (Instacart leads: 100.0% share, +3.1% growth vs Walmart Grocery Pickup: 0.0%, -100.0%)
Instacart successfully defends market leadership positions while maintaining brand interest growth in Helena MT (maintained 100.0% brand interest, +100.0% growth), Victoria TX (maintained 100.0% brand interest, +100.0% growth), and Baltimore MD (maintained 81.0% brand interest, +3.9% growth)
Amazon Fresh successfully defends market leadership positions while maintaining brand interest growth in Philadelphia PA (maintained 23.0% brand interest, +21.1% growth) and Chicago IL (maintained 31.0% brand interest, +10.7% growth)
Instacart maintains strong brand interest position in key markets: Baltimore MD (81.0% brand interest, +3.9% growth), Cleveland-Akron (Canton) OH (99.0% brand interest, +1.0% growth), and Columbus OH (93.0% brand interest, +1.1% growth)
Amazon Fresh maintains strong brand interest position in key markets: Philadelphia PA (23.0% brand interest, +21.1% growth) and Chicago IL (31.0% brand interest, +10.7% growth)
Instacart dominates head-to-head competition against Amazon Fresh in 205 of 205 shared DMA markets, with superior brand interest in key battlegrounds: Albuquerque-Santa Fe NM (97.0% vs 3.0% brand interest), Austin TX (88.0% vs 12.0% brand interest), and Bakersfield CA (94.0% vs 6.0% brand interest)
Instacart dominates head-to-head competition against Walmart Grocery Pickup in 205 of 205 shared DMA markets, with superior brand interest in key battlegrounds: Albuquerque-Santa Fe NM (97.0% vs 0.0% brand interest), Austin TX (88.0% vs 0.0% brand interest), and Bakersfield CA (94.0% vs 0.0% brand interest)
Amazon Fresh dominates head-to-head competition against Walmart Grocery Pickup in 47 of 51 shared DMA markets, with superior brand interest in key battlegrounds: Baltimore MD (19.0% vs 0.0% brand interest), Los Angeles CA (32.0% vs 0.0% brand interest), and Sacramento-Stockton-Modesto CA (23.0% vs 0.0% brand interest)
Amazon Fresh emerges as competitive threat to Instacart with superior growth momentum (+9.9% vs +0.5%) across contested markets: Albuquerque-Santa Fe NM (Amazon Fresh: +100.0% growth vs Instacart: -3.0% growth), Austin TX (Amazon Fresh: +33.3% growth vs Instacart: -3.3% growth), and Bakersfield CA (Amazon Fresh: +100.0% growth vs Instacart: -6.0% growth)