Burger King
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Burger King, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
72 DMAs
14 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
21 DMAs
5 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
31 DMAs
8 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
87 DMAs
23 States
|
Brand Insights
Brand Insights reveal Burger King’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Burger King shows challenging performance with -2.0% average growth across 51 markets (15.6% avg brand interest), with positive growth in 8 of 51 markets
Burger King has 0 markets with high growth (>15%), 8 markets with moderate growth (5-15%), 22 stable markets (0-5%), and 21 declining markets
Burger King maintains strong brand interest positions (>30% share) in key markets: South Dakota (21.0% brand interest, -1.0% change)
Burger King achieves significant brand interest gains in Iowa (+1.0% brand interest), Michigan (+1.0% brand interest), and New Jersey (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Fast Food industry.
For Burger King, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Burger King, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
McDonald's dominates head-to-head competition against Burger King in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Arizona (64.0% vs 18.0% brand interest), California (70.0% vs 14.0% brand interest), and Georgia (55.0% vs 18.0% brand interest)
McDonald's dominates head-to-head competition against Wendy's in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Arizona (64.0% vs 18.0% brand interest), California (70.0% vs 16.0% brand interest), and Georgia (55.0% vs 27.0% brand interest)
Wendy's dominates head-to-head competition against Burger King in 13 of 13 shared state markets, with superior brand interest in key battlegrounds: Kansas (21.0% vs 11.0% brand interest), Kentucky (26.0% vs 13.0% brand interest), and Montana (24.0% vs 11.0% brand interest)
McDonald's demonstrates competitive strength with 40 high brand interest state markets and 0 high-growth state markets, notably in Hawaii (77.0% brand interest, +2.7% growth), Oklahoma (74.0% brand interest, +1.4% growth), and Minnesota (72.0% brand interest, +4.3% growth)
Investment Recommendations
Strategic recommendations for Burger King in the Fast Food category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
72
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 17.0% | +0.0% | +6.3% |
| Chicago IL | 3,081,097 | 15.0% | -6.3% | +7.1% |
| Dallas-Ft. Worth TX | 2,585,309 | 12.0% | +0.0% | +9.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 15.0% | +7.1% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 17.0% | +6.3% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 14.0% | +7.7% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 17.0% | -5.6% | +6.3% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 20.0% | +0.0% | +5.3% |
High Growth Priority
Large markets showing strong consistent growth
21
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 13.0% | +8.3% | +18.2% |
| Phoenix AZ | 1,818,040 | 17.0% | +6.3% | +6.3% |
| Minneapolis-St. Paul MN | 1,563,558 | 16.0% | +14.3% | +6.7% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 17.0% | +6.3% | +13.3% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 17.0% | +6.3% | +13.3% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 15.0% | +7.1% | +15.4% |
| Roanoke-Lynchburg VA | 387,932 | 17.0% | +6.3% | +13.3% |
| Lincoln & Hastings-Kearney NE | 247,903 | 17.0% | +6.3% | +21.4% |
Maintain & Optimize
Stable markets with consistent performance
31
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 17.0% | +0.0% | +0.0% |
| Houston TX | 2,266,381 | 17.0% | +0.0% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 14.0% | +0.0% | +0.0% |
| Indianapolis IN | 1,026,188 | 16.0% | +0.0% | +0.0% |
| Salt Lake City UT | 975,902 | 11.0% | +0.0% | +0.0% |
| Columbus OH | 865,632 | 12.0% | +0.0% | +0.0% |
| Cincinnati OH | 810,849 | 12.0% | +0.0% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 20.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
87
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 16.0% | -11.1% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 16.0% | -5.9% | +0.0% |
| Detroit MI | 1,646,663 | 16.0% | +0.0% | -5.9% |
| Denver CO | 1,523,659 | 13.0% | -7.1% | -7.1% |
| Charlotte NC | 1,124,890 | 14.0% | -6.7% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 16.0% | -5.9% | +0.0% |
| St. Louis MO | 1,066,886 | 13.0% | -7.1% | +0.0% |
| Pittsburgh PA | 998,699 | 13.0% | -7.1% | +0.0% |
Brand Insights
Brand Insights for Burger King in the Fast Food category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Burger King shows challenging performance with -1.5% average growth across 210 markets (16.3% avg brand interest), with positive growth in 54 of 210 markets
Top performing markets for Burger King demonstrate exceptional results in Laredo TX (+21.1% growth, 23.0% brand interest, +4.0% change) and Eureka CA (+10.5% growth, 21.0% brand interest, +2.0% change)
Burger King has 7 markets with high growth (>15%), 41 markets with moderate growth (5-15%), 70 stable markets (0-5%), and 92 declining markets
Notable high-growth markets for Burger King include Charlottesville VA (+26.7% growth, 19.0% brand interest), Columbia-Jefferson City MO (+22.2% growth, 11.0% brand interest), and Joplin MO-Pittsburg KS (+18.2% growth, 13.0% brand interest)
Burger King successfully defends strong market positions while maintaining brand interest growth in Laredo TX (maintained 23.0% brand interest, +21.1% growth), Columbus GA (maintained 29.0% brand interest, +3.6% growth), and Greenwood-Greenville MS (maintained 24.0% brand interest, +4.3% growth)
Burger King achieves significant brand interest gains in Charlottesville VA (+4.0% brand interest growth, now at 19.0%), Laredo TX (+4.0% brand interest growth, now at 23.0%), and Yuma AZ-El Centro CA (+3.0% brand interest growth, now at 19.0%)
Burger King shows accelerating brand interest growth in Charlottesville VA (+26.7% growth, 19.0% brand interest) and Columbia-Jefferson City MO (+22.2% growth, 11.0% brand interest)
Burger King demonstrates emerging brand interest strength in Charlottesville VA (+26.7% growth, 19.0% brand interest) and Columbia-Jefferson City MO (+22.2% growth, 11.0% brand interest)
Burger King maintains stable brand interest performance in mature markets: Fargo-Valley City ND (-4.5% growth, 21.0% brand interest) and Lafayette LA (-4.5% growth, 21.0% brand interest)
Burger King performance in major markets: Charlotte NC (-6.7% growth, 14.0% brand interest, 1.3M TVHH), Chicago IL (-6.2% growth, 15.0% brand interest, 3.6M TVHH), and Denver CO (-7.1% growth, 13.0% brand interest, 1.8M TVHH)
Burger King shows positive brand interest growth in markets representing 27.0% of total TVHH coverage
Burger King maintains strong brand interest positions (>30% share) in key markets: Buffalo NY (21.0% brand interest, -2.0% change), Chico-Redding CA (21.0% brand interest, -2.0% change), and Fargo-Valley City ND (21.0% brand interest, -1.0% change)
Burger King achieves significant brand interest gains in Charlottesville VA (+4.0% brand interest), Columbia-Jefferson City MO (+2.0% brand interest), and Joplin MO-Pittsburg KS (+2.0% brand interest)
Burger King shows stable performance with 1.3% average growth across 210 markets (16.3% avg brand interest), with positive growth in 72 of 210 markets
Top performing markets for Burger King demonstrate exceptional results in Fargo-Valley City ND (+16.7% growth, 21.0% brand interest, +3.0% change), Parkersburg WV (+15.8% growth, 22.0% brand interest, +3.0% change), and Laredo TX (+15.0% growth, 23.0% brand interest, +3.0% change)
Burger King has 14 markets with high growth (>15%), 57 markets with moderate growth (5-15%), 79 stable markets (0-5%), and 60 declining markets
Competitive Insights
Competitive Insights showcase how Burger King performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Burger King can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Burger King can focus its competitive strategy.
Wendy's demonstrates category leadership at dma level with 1.6% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+31.8%, 29.0% brand interest), Corpus Christi TX (+17.6%, 20.0% brand interest), and Duluth MN-Superior WI (+28.6%, 9.0% brand interest)
In high-growth dma markets, Wendy's maintains an average brand interest of 16.9% with consistent performance across 11 markets
In direct competition, Wendy's outperforms McDonald's with 43.8 percentage point brand interest advantage across 210 shared markets: Albuquerque-Santa Fe NM (gap: 50.0% brand interest, 10.2% growth), Alexandria LA (gap: 28.0% brand interest, 9.0% growth), and Bakersfield CA (gap: 50.0% brand interest, 5.9% growth)
In select markets, McDonald's outperforms Burger King despite weaker overall growth (+0.8% vs -1.5% overall): Albuquerque-Santa Fe NM (McDonald's leads: 67.0% share, +4.7% growth vs Burger King: 16.0%, -11.1%)
In select markets, Wendy's outperforms Burger King despite weaker overall growth (+1.6% vs -1.5% overall): Abilene-Sweetwater TX (Wendy's leads: 29.0% share, +31.8% growth vs Burger King: 12.0%, -20.0%) and Albany-Schenectady-Troy NY (Wendy's: +5.6% growth vs Burger King: -5.0% growth)
In select markets, McDonald's outperforms Wendy's despite weaker overall growth (+0.8% vs +1.6% overall): Albuquerque-Santa Fe NM (McDonald's leads: 67.0% share, +4.7% growth vs Wendy's: 17.0%, -5.6%)
In select markets, Burger King outperforms Wendy's despite weaker overall growth (-1.5% vs +1.6% overall): Alexandria LA (Burger King: +5.3% growth vs Wendy's: -7.1% growth), Bakersfield CA (Burger King leads: 18.0% share, +5.9% growth vs Wendy's: 16.0%, -5.9%), and Beaumont-Port Arthur TX (Burger King leads: 18.0% share, +5.9% growth vs Wendy's: 16.0%, -11.1%)
McDonald's successfully defends market leadership positions while maintaining brand interest growth in Glendive MT (maintained 100.0% brand interest, +100.0% growth), Albuquerque-Santa Fe NM (maintained 67.0% brand interest, +4.7% growth), and Alexandria LA (maintained 54.0% brand interest, +1.9% growth)
Burger King successfully defends market leadership positions while maintaining brand interest growth in Laredo TX (maintained 23.0% brand interest, +21.1% growth), Columbus GA (maintained 29.0% brand interest, +3.6% growth), and Greenwood-Greenville MS (maintained 24.0% brand interest, +4.3% growth)
Wendy's successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 29.0% brand interest, +31.8% growth), Helena MT (maintained 24.0% brand interest, +26.3% growth), and Quincy IL-Hannibal MO-Keokuk IA (maintained 21.0% brand interest, +16.7% growth)
McDonald's maintains strong brand interest position in key markets: Harrisburg-Lancaster-Lebanon-York PA (63.0% brand interest, +1.6% growth), Indianapolis IN (62.0% brand interest, +1.6% growth), and Milwaukee WI (73.0% brand interest, +2.8% growth)
Wendy's maintains strong brand interest position in key markets: Atlanta GA (25.0% brand interest, +4.2% growth), Charlotte NC (24.0% brand interest, +4.3% growth), and Denver CO (25.0% brand interest, +4.2% growth)
McDonald's dominates head-to-head competition against Burger King in 210 of 210 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (59.0% vs 12.0% brand interest), Albany GA (50.0% vs 26.0% brand interest), and Atlanta GA (58.0% vs 17.0% brand interest)
McDonald's dominates head-to-head competition against Wendy's in 210 of 210 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (59.0% vs 29.0% brand interest), Albany GA (50.0% vs 24.0% brand interest), and Atlanta GA (58.0% vs 25.0% brand interest)
Wendy's dominates head-to-head competition against Burger King in 66 of 77 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (29.0% vs 12.0% brand interest), Amarillo TX (24.0% vs 13.0% brand interest), and Bangor ME (21.0% vs 15.0% brand interest)
Wendy's shows competitive momentum against McDonald's with stronger growth trajectory (+1.6% vs +0.8%) despite lower market position: Abilene-Sweetwater TX (Wendy's: +31.8% growth vs McDonald's: -6.3% growth), Albany GA (Wendy's: +4.3% growth vs McDonald's: -2.0% growth), and Atlanta GA (Wendy's: +4.2% growth vs McDonald's: -1.7% growth)