Burger King
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Burger King, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
54 DMAs
12 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
93 DMAs
26 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
7 DMAs
1 State
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
57 DMAs
11 States
|
Brand Insights
Brand Insights reveal Burger King’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Burger King shows strong performance with 10.1% average growth across 51 markets (16.2% avg brand interest), with positive growth in 41 of 51 markets
Top performing markets for Burger King demonstrate exceptional results in South Dakota (+21.1% growth, 23.0% brand interest, +4.0% change), Alabama (+17.6% growth, 20.0% brand interest, +3.0% change), and Maine (+17.6% growth, 20.0% brand interest, +3.0% change)
Burger King has 14 markets with high growth (>15%), 27 markets with moderate growth (5-15%), 7 stable markets (0-5%), and 3 declining markets
Notable high-growth markets for Burger King include Alabama (+17.6% growth, 20.0% brand interest), Arizona (+18.8% growth, 19.0% brand interest), and California (+16.7% growth, 14.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Fast Food industry.
For Burger King, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Burger King, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Burger King demonstrates category leadership at state level with 10.1% average brand interest growth, showing exceptional performance in Alabama (+17.6%, 20.0% brand interest), Arizona (+18.8%, 19.0% brand interest), and California (+16.7%, 14.0% brand interest)
In high-growth state markets, Burger King maintains an average brand interest of 16.9% with consistent performance across 14 markets
Burger King shows strong momentum with 10.1% average brand interest growth across key state markets: Virginia (+23.1% growth, +3.0% brand interest), Utah (+22.2% growth, +2.0% brand interest), and South Dakota (+21.1% growth, +4.0% brand interest)
Burger King captured additional brand interest in 41 state markets, averaging +1.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Burger King in the Fast Food category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
54
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 15.0% | +7.1% | +0.0% |
| Atlanta GA | 2,277,873 | 16.0% | +6.7% | -11.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 15.0% | +7.1% | -11.8% |
| Boston MA-Manchester NH | 2,206,762 | 17.0% | +6.3% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 14.0% | +7.7% | -12.5% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 17.0% | +6.3% | +0.0% |
| Detroit MI | 1,646,663 | 17.0% | +6.3% | -10.5% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 14.0% | +7.7% | -6.7% |
High Growth Priority
Large markets showing strong consistent growth
93
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 16.0% | +14.3% | -5.9% |
| Houston TX | 2,266,381 | 17.0% | +13.3% | -5.6% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 17.0% | +13.3% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 16.0% | +14.3% | -5.9% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 18.0% | +12.5% | -5.3% |
| Charlotte NC | 1,124,890 | 15.0% | +15.4% | -6.3% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 17.0% | +21.4% | +0.0% |
| Indianapolis IN | 1,026,188 | 17.0% | +13.3% | -5.6% |
Maintain & Optimize
Stable markets with consistent performance
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 11.0% | +0.0% | +0.0% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 19.0% | +5.6% | -5.0% |
| Elmira NY | 80,555 | 21.0% | +5.0% | -4.6% |
| Bowling Green KY | 70,185 | 13.0% | +0.0% | +0.0% |
| Lafayette IN | 69,020 | 15.0% | +0.0% | +0.0% |
| Juneau AK | 22,882 | 0.0% | +0.0% | +0.0% |
| Glendive MT | 3,332 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
57
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 17.0% | +0.0% | -5.6% |
| Dallas-Ft. Worth TX | 2,585,309 | 11.0% | -8.3% | -15.4% |
| Phoenix AZ | 1,818,040 | 16.0% | +0.0% | -15.8% |
| Denver CO | 1,523,659 | 13.0% | -7.1% | -7.1% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 19.0% | +0.0% | -9.5% |
| Pittsburgh PA | 998,699 | 13.0% | -7.1% | -18.8% |
| Columbus OH | 865,632 | 11.0% | +0.0% | -15.4% |
| Cincinnati OH | 810,849 | 12.0% | +0.0% | -7.7% |
Brand Insights
Brand Insights for Burger King in the Fast Food category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Burger King shows strong performance with 9.5% average growth across 210 markets (16.8% avg brand interest), with positive growth in 153 of 210 markets
Top performing markets for Burger King demonstrate exceptional results in Helena MT (+60.0% growth, 24.0% brand interest, +9.0% change), Jonesboro AR (+26.3% growth, 24.0% brand interest, +5.0% change), and Rapid City SD (+25.0% growth, 20.0% brand interest, +4.0% change)
Burger King has 52 markets with high growth (>15%), 99 markets with moderate growth (5-15%), 40 stable markets (0-5%), and 19 declining markets
Notable high-growth markets for Burger King include Abilene-Sweetwater TX (+35.7% growth, 19.0% brand interest), Alpena MI (+75.0% growth, 14.0% brand interest), and Augusta GA (+26.7% growth, 19.0% brand interest)
Burger King demonstrates strong market momentum with combined growth and brand interest gains in key markets: Eureka CA (+20.0% growth, +4.0% gain, 24.0% current brand interest), Helena MT (+60.0% growth, +9.0% gain, 24.0% current brand interest), and Jonesboro AR (+26.3% growth, +5.0% gain, 24.0% current brand interest)
Burger King successfully defends strong market positions while maintaining brand interest growth in Eureka CA (maintained 24.0% brand interest, +20.0% growth), Helena MT (maintained 24.0% brand interest, +60.0% growth), and Jonesboro AR (maintained 24.0% brand interest, +26.3% growth)
In large markets, Burger King shows strong growth with notable brand interest: Baltimore MD (+18.8% growth, 19.0% brand interest) and Charlotte NC (+15.4% growth, 15.0% brand interest)
In medium markets, Burger King shows strong growth with notable brand interest: Greensboro-High Point-Winston Salem NC (+15.4% growth, 15.0% brand interest) and Jacksonville FL (+28.6% growth, 18.0% brand interest)
In small markets, Burger King shows strong growth with notable brand interest: Abilene-Sweetwater TX (+35.7% growth, 19.0% brand interest) and Alpena MI (+75.0% growth, 14.0% brand interest)
Burger King maintains consistent performance with steady growth and stable brand interest across 48% of markets, exemplified by South Bend-Elkhart IN (+15.0% growth, +3.0% brand interest), Albany-Schenectady-Troy NY (+5.3% growth, +1.0% brand interest), and Albuquerque-Santa Fe NM (+6.7% growth, +1.0% brand interest)
Burger King achieves significant brand interest gains in Abilene-Sweetwater TX (+5.0% brand interest growth, now at 19.0%), Augusta GA (+4.0% brand interest growth, now at 19.0%), and Baltimore MD (+3.0% brand interest growth, now at 19.0%)
Burger King shows accelerating brand interest growth in Abilene-Sweetwater TX (+35.7% growth, 19.0% brand interest) and Alpena MI (+75.0% growth, 14.0% brand interest)
Burger King demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+35.7% growth, 19.0% brand interest) and Alpena MI (+75.0% growth, 14.0% brand interest)
Burger King maintains stable brand interest performance in mature markets: Parkersburg WV (-4.8% growth, 20.0% brand interest) and Albany GA (+0.0% growth, 26.0% brand interest)
Burger King performance in major markets: Dallas-Ft. Worth TX (-8.3% growth, 11.0% brand interest, 3.0M TVHH), Denver CO (-7.1% growth, 13.0% brand interest, 1.8M TVHH), and Pittsburgh PA (-7.1% growth, 13.0% brand interest, 1.2M TVHH)
Burger King shows positive brand interest growth in markets representing 69.9% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Burger King performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Burger King can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Burger King can focus its competitive strategy.
Burger King demonstrates category leadership at dma level with 9.5% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+35.7%, 19.0% brand interest), Alpena MI (+75.0%, 14.0% brand interest), and Augusta GA (+26.7%, 19.0% brand interest)
In high-growth dma markets, Burger King maintains an average brand interest of 17.2% with consistent performance across 52 markets
Burger King shows strong momentum with 9.5% average brand interest growth across key dma markets: Alpena MI (+75.0% growth, +6.0% brand interest), Helena MT (+60.0% growth, +9.0% brand interest), and Wheeling WV-Steubenville OH (+38.5% growth, +5.0% brand interest)
Burger King captured additional brand interest in 148 dma markets, averaging +2.1% brand interest growth in key growth dma
In direct competition, Burger King outperforms McDonald's with 46.7 percentage point brand interest advantage across 210 shared markets: Alexandria LA (gap: 37.0% brand interest, 15.2% growth), Amarillo TX (gap: 50.0% brand interest, 14.9% growth), and Bangor ME (gap: 53.0% brand interest, 9.3% growth)
In select markets, Wendy's outperforms Burger King despite weaker overall growth (-6.8% vs +9.5% overall): Amarillo TX (Wendy's leads: 24.0% share, +4.3% growth vs Burger King: 13.0%, -13.3%)
In select markets, McDonald's outperforms Burger King despite weaker overall growth (-0.1% vs +9.5% overall): Alexandria LA (McDonald's leads: 56.0% share, +5.7% growth vs Burger King: 19.0%, -9.5%) and Bangor ME (McDonald's leads: 68.0% share, +3.0% growth vs Burger King: 15.0%, -6.2%)
In select markets, McDonald's outperforms Wendy's despite weaker overall growth (-0.1% vs -6.8% overall): Alexandria LA (McDonald's leads: 56.0% share, +5.7% growth vs Wendy's: 25.0%, -3.9%)
Burger King successfully defends market leadership positions while maintaining brand interest growth in Eureka CA (maintained 24.0% brand interest, +20.0% growth), Helena MT (maintained 24.0% brand interest, +60.0% growth), and Jonesboro AR (maintained 24.0% brand interest, +26.3% growth)
Wendy's successfully defends market leadership positions while maintaining brand interest growth in Wausau-Rhinelander WI (maintained 21.0% brand interest, +50.0% growth), Amarillo TX (maintained 24.0% brand interest, +4.3% growth), and Casper-Riverton WY (maintained 31.0% brand interest, +3.3% growth)
McDonald's successfully defends market leadership positions while maintaining brand interest growth in Amarillo TX (maintained 63.0% brand interest, +1.6% growth), Anchorage AK (maintained 68.0% brand interest, +3.0% growth), and Atlanta GA (maintained 61.0% brand interest, +3.4% growth)
Wendy's maintains strong brand interest position in key markets: Nashville TN (23.0% brand interest, +4.5% growth), Pittsburgh PA (26.0% brand interest, +4.0% growth), and Philadelphia PA (23.0% brand interest, +9.5% growth)
McDonald's maintains strong brand interest position in key markets: Atlanta GA (61.0% brand interest, +3.4% growth), Austin TX (74.0% brand interest, +2.8% growth), and Boston MA-Manchester NH (63.0% brand interest, +1.6% growth)
McDonald's dominates head-to-head competition against Burger King in 209 of 209 shared DMA markets, with superior brand interest in key battlegrounds: Alexandria LA (56.0% vs 19.0% brand interest), Amarillo TX (63.0% vs 13.0% brand interest), and Bangor ME (68.0% vs 15.0% brand interest)
McDonald's dominates head-to-head competition against Wendy's in 209 of 209 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (68.0% vs 13.0% brand interest), Alexandria LA (56.0% vs 25.0% brand interest), and Alpena MI (69.0% vs 17.0% brand interest)
Burger King emerges as competitive threat to Wendy's with superior growth momentum (+9.5% vs -6.8%) across contested markets: Abilene-Sweetwater TX (Burger King leads: 19.0% share, +35.7% growth vs Wendy's: 13.0%, -18.8%), Alpena MI (Burger King: +75.0% growth vs Wendy's: -26.1% growth), and Anchorage AK (Burger King: +7.1% growth vs Wendy's: -15.0% growth)