Burger King
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Burger King, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
76 DMAs
16 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
108 DMAs
31 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
13 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
14 DMAs
1 State
|
Brand Insights
Brand Insights reveal Burger King’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Burger King shows strong performance with 7.7% average growth across 51 markets (16.8% avg brand interest), with positive growth in 38 of 51 markets
Top performing markets for Burger King demonstrate exceptional results in Florida (+17.6% growth, 20.0% brand interest, +3.0% change), Maine (+17.6% growth, 20.0% brand interest, +3.0% change), and Alabama (+10.5% growth, 21.0% brand interest, +2.0% change)
Burger King has 7 markets with high growth (>15%), 30 markets with moderate growth (5-15%), 13 stable markets (0-5%), and 1 declining market
Notable high-growth markets for Burger King include Florida (+17.6% growth, 20.0% brand interest), Hawaii (+15.4% growth, 15.0% brand interest), and Illinois (+21.4% growth, 17.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Fast Food industry.
For Burger King, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Burger King, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Burger King demonstrates category leadership at state level with 7.7% average brand interest growth, showing exceptional performance in Florida (+17.6%, 20.0% brand interest), Hawaii (+15.4%, 15.0% brand interest), and Illinois (+21.4%, 17.0% brand interest)
In high-growth state markets, Burger King maintains an average brand interest of 16.7% with consistent performance across 7 markets
McDonald's shows strong momentum with 5.2% average brand interest growth across key state markets: West Virginia (+17.5% growth, +10.0% brand interest), Georgia (+12.7% growth, +7.0% brand interest), and Kentucky (+11.5% growth, +7.0% brand interest)
McDonald's captured additional brand interest in 22 state markets, averaging +5.0% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Burger King in the Fast Food category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
76
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 17.0% | +0.0% | +13.3% |
| Houston TX | 2,266,381 | 18.0% | +5.9% | +20.0% |
| Boston MA-Manchester NH | 2,206,762 | 18.0% | +5.9% | +12.5% |
| Phoenix AZ | 1,818,040 | 18.0% | +5.9% | +12.5% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 18.0% | +5.9% | +12.5% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 17.0% | +0.0% | +13.3% |
| Baltimore MD | 977,058 | 19.0% | +5.6% | +18.8% |
| Salt Lake City UT | 975,902 | 11.0% | +0.0% | +22.2% |
High Growth Priority
Large markets showing strong consistent growth
108
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 15.0% | +15.4% | +36.4% |
| Chicago IL | 3,081,097 | 17.0% | +13.3% | +21.4% |
| Philadelphia PA | 2,642,616 | 18.0% | +12.5% | +28.6% |
| Dallas-Ft. Worth TX | 2,585,309 | 14.0% | +16.7% | +16.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 17.0% | +13.3% | +21.4% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 19.0% | +18.8% | +26.7% |
| Seattle-Tacoma WA | 1,798,974 | 16.0% | +14.3% | +23.1% |
| Detroit MI | 1,646,663 | 17.0% | +6.3% | +6.3% |
Maintain & Optimize
Stable markets with consistent performance
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 17.0% | +0.0% | +0.0% |
| Nashville TN | 993,259 | 15.0% | +0.0% | +0.0% |
| Richmond-Petersburg VA | 516,962 | 16.0% | +0.0% | +0.0% |
| Albany-Schenectady-Troy NY | 491,946 | 19.0% | +0.0% | +0.0% |
| Savannah GA | 321,334 | 16.0% | +0.0% | +0.0% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 18.0% | +0.0% | +0.0% |
| Yakima-Pasco-Richland-Kennewick WA | 219,606 | 21.0% | +0.0% | +0.0% |
| Panama City FL | 128,095 | 19.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Birmingham AL | 651,287 | 16.0% | -5.9% | +0.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 17.0% | -5.6% | -5.6% |
| Knoxville TN | 475,703 | 15.0% | -6.3% | +0.0% |
| Waco-Temple-Bryan TX | 346,477 | 14.0% | -12.5% | -6.7% |
| South Bend-Elkhart IN | 279,718 | 19.0% | -13.6% | -5.0% |
| Peoria-Bloomington IL | 210,894 | 12.0% | -20.0% | -7.7% |
| Wichita Falls TX & Lawton OK | 132,252 | 15.0% | -6.3% | +0.0% |
| Alexandria LA | 72,854 | 20.0% | +0.0% | -4.8% |
Brand Insights
Brand Insights for Burger King in the Fast Food category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Burger King shows strong performance with 7.5% average growth across 210 markets (17.4% avg brand interest), with positive growth in 145 of 210 markets
Top performing markets for Burger King demonstrate exceptional results in Odessa-Midland TX (+25.0% growth, 20.0% brand interest, +4.0% change), Monterey-Salinas CA (+23.8% growth, 26.0% brand interest, +5.0% change), and Elmira NY (+21.1% growth, 23.0% brand interest, +4.0% change)
Burger King has 43 markets with high growth (>15%), 95 markets with moderate growth (5-15%), 51 stable markets (0-5%), and 21 declining markets
Notable high-growth markets for Burger King include Abilene-Sweetwater TX (+25.0% growth, 15.0% brand interest), Amarillo TX (+15.4% growth, 15.0% brand interest), and Anchorage AK (+15.4% growth, 15.0% brand interest)
Burger King demonstrates strong market momentum with combined growth and brand interest gains in key markets: Elmira NY (+21.1% growth, +4.0% gain, 23.0% current brand interest) and Monterey-Salinas CA (+23.8% growth, +5.0% gain, 26.0% current brand interest)
Burger King successfully defends strong market positions while maintaining brand interest growth in Binghamton NY (maintained 22.0% brand interest, +15.8% growth), Elmira NY (maintained 23.0% brand interest, +21.1% growth), and Lima OH (maintained 21.0% brand interest, +16.7% growth)
In large markets, Burger King shows strong growth with notable brand interest: Charlotte NC (+21.4% growth, 17.0% brand interest) and Dallas-Ft. Worth TX (+16.7% growth, 14.0% brand interest)
In medium markets, Burger King shows strong growth with notable brand interest: Fresno-Visalia CA (+17.6% growth, 20.0% brand interest) and Grand Rapids-Kalamazoo-Battle Creek MI (+18.8% growth, 19.0% brand interest)
In small markets, Burger King shows strong growth with notable brand interest: Abilene-Sweetwater TX (+25.0% growth, 15.0% brand interest) and Amarillo TX (+15.4% growth, 15.0% brand interest)
Burger King maintains consistent performance with steady growth and stable brand interest across 46% of markets, exemplified by Watertown NY (+15.0% growth, +3.0% brand interest), Augusta GA (+5.9% growth, +1.0% brand interest), and Baltimore MD (+5.6% growth, +1.0% brand interest)
Burger King achieves significant brand interest gains in Abilene-Sweetwater TX (+3.0% brand interest growth, now at 15.0%), Binghamton NY (+3.0% brand interest growth, now at 22.0%), and Bluefield-Beckley-Oak Hill WV (+4.0% brand interest growth, now at 18.0%)
Burger King shows accelerating brand interest growth in Abilene-Sweetwater TX (+25.0% growth, 15.0% brand interest) and Amarillo TX (+15.4% growth, 15.0% brand interest)
Burger King demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+25.0% growth, 15.0% brand interest) and Amarillo TX (+15.4% growth, 15.0% brand interest)
Burger King maintains stable brand interest performance in mature markets: Baton Rouge LA (-4.8% growth, 20.0% brand interest) and Laredo TX (-4.3% growth, 22.0% brand interest)
Burger King performance in major markets: Charlotte NC (+21.4% growth, 17.0% brand interest, 1.3M TVHH), Dallas-Ft. Worth TX (+16.7% growth, 14.0% brand interest, 3.0M TVHH), and Denver CO (+15.4% growth, 15.0% brand interest, 1.8M TVHH)
Burger King shows positive brand interest growth in markets representing 73.3% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Burger King performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Burger King can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Burger King can focus its competitive strategy.
Burger King demonstrates category leadership at dma level with 7.5% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+25.0%, 15.0% brand interest), Amarillo TX (+15.4%, 15.0% brand interest), and Anchorage AK (+15.4%, 15.0% brand interest)
In high-growth dma markets, Burger King maintains an average brand interest of 16.9% with consistent performance across 43 markets
Burger King shows strong momentum with 7.5% average brand interest growth across key dma markets: Presque Isle ME (+71.4% growth, +5.0% brand interest), Sherman TX-Ada OK (+35.7% growth, +5.0% brand interest), and Butte-Bozeman MT (+30.0% growth, +3.0% brand interest)
Burger King captured additional brand interest in 136 dma markets, averaging +1.9% brand interest growth in key growth dma
In direct competition, Burger King outperforms McDonald's with 49.1 percentage point brand interest advantage across 210 shared markets: Alpena MI (gap: 61.0% brand interest, 21.5% growth), Baton Rouge LA (gap: 46.0% brand interest, 11.2% growth), and Birmingham AL (gap: 55.0% brand interest, 15.1% growth)
In select markets, McDonald's outperforms Burger King despite weaker overall growth (+4.8% vs +7.5% overall): Baton Rouge LA (McDonald's leads: 66.0% share, +6.5% growth vs Burger King: 20.0%, -4.8%) and Birmingham AL (McDonald's leads: 71.0% share, +9.2% growth vs Burger King: 16.0%, -5.9%)
In select markets, Wendy's outperforms Burger King despite weaker overall growth (-22.0% vs +7.5% overall): Alpena MI (Wendy's leads: 23.0% share, +4.5% growth vs Burger King: 8.0%, -20.0%)
McDonald's successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 72.0% brand interest, +22.0% growth), Helena MT (maintained 70.0% brand interest, +16.7% growth), and Lafayette IN (maintained 72.0% brand interest, +16.1% growth)
Burger King successfully defends market leadership positions while maintaining brand interest growth in Binghamton NY (maintained 22.0% brand interest, +15.8% growth), Elmira NY (maintained 23.0% brand interest, +21.1% growth), and Lima OH (maintained 21.0% brand interest, +16.7% growth)
Wendy's successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 23.0% brand interest, +4.5% growth), Butte-Bozeman MT (maintained 26.0% brand interest, +4.0% growth), and Meridian MS (maintained 23.0% brand interest, +4.5% growth)
McDonald's maintains strong brand interest position in key markets: Boston MA-Manchester NH (63.0% brand interest, +1.6% growth), Charlotte NC (64.0% brand interest, +3.2% growth), and Chicago IL (68.0% brand interest, +3.0% growth)
Burger King maintains strong brand interest position in key markets: Harrisburg-Lancaster-Lebanon-York PA (20.0% brand interest, +17.6% growth) and Miami-Ft. Lauderdale FL (22.0% brand interest, +10.0% growth)
McDonald's dominates head-to-head competition against Burger King in 209 of 209 shared DMA markets, with superior brand interest in key battlegrounds: Butte-Bozeman MT (61.0% vs 13.0% brand interest), Honolulu HI (77.0% vs 15.0% brand interest), and Juneau AK (91.0% vs 0.0% brand interest)
McDonald's dominates head-to-head competition against Wendy's in 209 of 209 shared DMA markets, with superior brand interest in key battlegrounds: Butte-Bozeman MT (61.0% vs 26.0% brand interest), Honolulu HI (77.0% vs 8.0% brand interest), and Juneau AK (91.0% vs 9.0% brand interest)
Burger King dominates head-to-head competition against Wendy's in 91 of 100 shared DMA markets, with superior brand interest in key battlegrounds: Laredo TX (22.0% vs 12.0% brand interest), Tyler-Longview(Lufkin & Nacogdoches) TX (18.0% vs 8.0% brand interest), and Abilene-Sweetwater TX (15.0% vs 13.0% brand interest)
McDonald's emerges as competitive threat to Wendy's with superior growth momentum (+4.8% vs -22.0%) across contested markets: Abilene-Sweetwater TX (McDonald's leads: 72.0% share, +22.0% growth vs Wendy's: 13.0%, -55.2%), Albany GA (McDonald's leads: 55.0% share, +10.0% growth vs Wendy's: 19.0%, -20.8%), and Albany-Schenectady-Troy NY (McDonald's leads: 66.0% share, +6.5% growth vs Wendy's: 15.0%, -21.1%)