CVS
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for CVS, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
57 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
2 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
81 DMAs
30 States
|
|
Monitor & Maintain
|
All other markets
|
69 DMAs
20 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
2 DMAs
|
Brand Insights
Brand Insights reveal CVS’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
CVS shows challenging performance with -6.1% average growth across 51 markets (75.3% avg brand interest), with positive growth in 0 of 51 markets
CVS has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 3 stable markets (0-5%), and 48 declining markets
CVS maintains strong brand interest positions in key markets: Alabama (81.0% brand interest, -4.0% change), Alaska (44.0% brand interest, -8.0% change), and Arizona (80.0% brand interest, -5.0% change)
CVS successfully defends strong market positions while maintaining brand interest growth in Michigan (maintained 82.0% brand interest, +0.0% decline), Vermont (maintained 83.0% brand interest, +0.0% decline), and Washington (maintained 62.0% brand interest, +0.0% decline)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pharmacies industry.
For CVS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For CVS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Walgreens leads category performance with 26.2% average brand interest growth, particularly strong in Alabama (+26.7%, 19.0% brand interest), Alaska (+16.7%, 56.0% brand interest), and Arizona (+33.3%, 20.0% brand interest)
In high-growth markets, Walgreens maintains an average brand interest of 22.3% with consistent performance across 43 markets
Walgreens shows strong momentum with 26.2% average brand interest growth across key markets: Connecticut (+60.0% growth, +3.0% brand interest), Indiana (+57.1% growth, +4.0% brand interest), and Nevada (+54.5% growth, +6.0% brand interest)
Walgreens captured additional brand interest in 47 markets, averaging +4.7% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for CVS in the Pharmacies category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
57
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 90.0% | -1.1% | -1.1% |
| Los Angeles CA | 5,137,519 | 92.0% | -3.2% | -1.1% |
| Philadelphia PA | 2,735,885 | 94.0% | -1.1% | +0.0% |
| Dallas-Ft. Worth TX | 2,676,555 | 87.0% | -3.3% | -2.3% |
| Atlanta GA | 2,358,268 | 89.0% | -2.2% | -1.1% |
| Houston TX | 2,346,370 | 83.0% | -3.5% | -2.4% |
| Washington DC (Hagerstown MD) | 2,303,268 | 94.0% | -2.1% | -1.1% |
| Boston MA-Manchester NH | 2,284,647 | 93.0% | -2.1% | -2.1% |
Emerging Market
Smaller markets showing strong growth potential
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Ottumwa IA-Kirksville MO | 40,770 | 55.0% | +12.2% | +17.0% |
| Alpena MI | 15,162 | 44.0% | +12.8% | +12.8% |
Maintain & Optimize
Stable markets with consistent performance
81
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Providence RI-New Bedford MA | 584,232 | 95.0% | +0.0% | +0.0% |
| Wilkes Barre-Scranton PA | 519,543 | 98.0% | +0.0% | +0.0% |
| Dayton OH | 432,802 | 86.0% | -3.4% | -1.2% |
| Tucson (Sierra Vista) AZ | 431,693 | 77.0% | -3.8% | -4.9% |
| Honolulu HI | 426,184 | 89.0% | -2.2% | -2.2% |
| Roanoke-Lynchburg VA | 401,623 | 94.0% | -2.1% | -1.1% |
| Portland-Auburn ME | 377,634 | 79.0% | -3.7% | -1.3% |
| Charleston-Huntington WV | 376,332 | 83.0% | -3.5% | -1.2% |
Monitor & Maintain
All other markets
69
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Spokane WA | 424,081 | 40.0% | -18.4% | -4.8% |
| Des Moines-Ames IA | 415,633 | 56.0% | -16.4% | -5.1% |
| Green Bay-Appleton WI | 414,647 | 57.0% | -8.1% | -6.6% |
| Wichita-Hutchinson KS | 402,706 | 53.0% | -13.1% | -5.4% |
| Madison WI | 400,136 | 46.0% | -13.2% | -6.1% |
| Omaha NE | 397,575 | 54.0% | -10.0% | -15.6% |
| Flint-Saginaw-Bay City MI | 389,004 | 58.0% | -4.9% | -7.9% |
| Toledo OH | 373,454 | 80.0% | -1.2% | -9.1% |
Turnaround Priority
Markets requiring immediate attention and improvement
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,189,842 | 66.0% | -9.6% | -8.3% |
| Seattle-Tacoma WA | 1,862,467 | 62.0% | -11.4% | -11.4% |
Brand Insights
Brand Insights for CVS in the Pharmacies category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
CVS shows challenging performance with -6.2% average growth across 208 markets (73.5% avg brand interest), with positive growth in 4 of 208 markets
Top performing markets for CVS demonstrate exceptional results in Casper-Riverton WY (+26.7% growth, 38.0% brand interest, +8.0% brand interest change), Alpena MI (+12.8% growth, 44.0% brand interest, +5.0% brand interest change), and Ottumwa IA-Kirksville MO (+12.2% growth, 55.0% brand interest, +6.0% brand interest change)
CVS has 1 market with high growth (>15%), 2 markets with moderate growth (5-15%), 7 stable markets (0-5%), and 198 declining markets
Notable high-growth markets for CVS include Casper-Riverton WY (+26.7% growth, 38.0% brand interest)
CVS maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (74.0% brand interest, -10.0% change), Albany GA (84.0% brand interest, -3.0% change), and Albany-Schenectady-Troy NY (91.0% brand interest, -2.0% change)
CVS shows positive brand interest momentum in 4 markets, notably in Casper-Riverton WY (+8.0% brand interest), Greenwood-Greenville MS (+1.0% brand interest), Alpena MI (+5.0% brand interest)
CVS demonstrates strong market momentum with combined growth and brand interest gains in key markets: Casper-Riverton WY (+26.7% growth, +8.0% gain, 38.0% current brand interest), Alpena MI (+12.8% growth, +5.0% gain, 44.0% current brand interest), and Ottumwa IA-Kirksville MO (+12.2% growth, +6.0% gain, 55.0% current brand interest)
CVS successfully defends strong market positions while maintaining brand interest growth in Casper-Riverton WY (maintained 38.0% brand interest, +26.7% growth), Greenwood-Greenville MS (maintained 71.0% brand interest, +1.4% growth), and Helena MT (maintained 86.0% brand interest, +0.0% decline)
In large markets, CVS shows slight decline with high brand interest: Atlanta GA (-2.2% decline, 89.0% brand interest) and Baltimore MD (-3.3% decline, 88.0% brand interest)
In medium markets, CVS shows slight decline with high brand interest: Albany-Schenectady-Troy NY (-2.1% decline, 91.0% brand interest) and Albuquerque-Santa Fe NM (-7.0% decline, 53.0% brand interest)
In small markets, CVS shows significant decline with high brand interest: Abilene-Sweetwater TX (-11.9% decline, 74.0% brand interest) and Albany GA (-3.5% decline, 84.0% brand interest)
CVS maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (74.0% brand interest, -11.9% change) and Albany GA (84.0% brand interest, -3.5% change)
CVS achieves significant brand interest gains in Casper-Riverton WY (+8.0% brand interest growth, now at 38.0%) and Alpena MI (+5.0% brand interest growth, now at 44.0%)
CVS maintains stable brand interest performance in mature markets: Albany GA (-3.5% decline, 84.0% brand interest) and Albany-Schenectady-Troy NY (-2.1% decline, 91.0% brand interest)
CVS faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-11.9% decline, 74.0% brand interest) and Albany GA (-3.5% decline, 84.0% brand interest)
CVS performance in major markets: Atlanta GA (-2.2% decline, 89.0% brand interest, 2.7M TVHH), Baltimore MD (-3.3% decline, 88.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-2.1% decline, 93.0% brand interest, 2.6M TVHH)
Competitive Insights
Competitive Insights showcase how CVS performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where CVS can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where CVS can focus its competitive strategy.
Walgreens shows market leadership with 23.8% average brand interest growth and notable strength in Abilene-Sweetwater TX (+62.5%, 26.0% brand interest), Albany GA (+23.1%, 16.0% brand interest), and Albany-Schenectady-Troy NY (+28.6%, 9.0% brand interest)
In high-growth markets, Walgreens maintains an average brand interest of 24.0% with consistent performance across 149 markets
Walgreens shows strong momentum with 23.8% average brand interest growth across key markets: Charlottesville VA (+150.0% growth, +3.0% brand interest), Harrisburg-Lancaster-Lebanon-York PA (+100.0% growth, +1.0% brand interest), and Pittsburgh PA (+80.0% growth, +4.0% brand interest)
Walgreens captured additional brand interest in 192 markets, averaging +4.6% brand interest growth in key growth markets
CVS maintains market dominance with an average 52.0% brand interest across key markets: Casper-Riverton WY (38.0% brand interest, +26.7% growth), Greenwood-Greenville MS (71.0% brand interest, +1.4% growth), and Alpena MI (44.0% brand interest, +12.8% growth)
Walgreens maintains market dominance with an average 46.5% brand interest across key markets: Anchorage AK (58.0% brand interest, +18.4% growth), Bangor ME (58.0% brand interest, +20.8% growth), and Bend OR (64.0% brand interest, +18.5% growth)
Walgreens dominates in 202 of 206 key battleground markets against CVS, notably in Abilene-Sweetwater TX (74.0% vs 26.0% brand interest), Albany GA (84.0% vs 16.0% brand interest), and Albany-Schenectady-Troy NY (91.0% vs 9.0% brand interest)
CVS successfully defends market leadership positions while maintaining brand interest growth in Casper-Riverton WY (maintained 38.0% brand interest, +26.7% growth), Greenwood-Greenville MS (maintained 71.0% brand interest, +1.4% growth), and Helena MT (maintained 86.0% brand interest, +0.0% decline)
Walgreens successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 26.0% brand interest, +62.5% growth), Amarillo TX (maintained 26.0% brand interest, +18.2% growth), and Anchorage AK (maintained 58.0% brand interest, +18.4% growth)
Walgreens emerges as competitive challenger to CVS with superior brand interest growth rates in Abilene-Sweetwater TX (+62.5% vs -11.9% growth), Albany GA (+23.1% vs -3.5% growth), and Albany-Schenectady-Troy NY (+28.6% vs -2.1% growth)
CVS emerges as competitive challenger to Walgreens with superior brand interest growth rates in Casper-Riverton WY (+26.7% vs -11.4% growth) and Alpena MI (+12.8% vs -8.2% growth)
CVS demonstrates competitive strength with 206 high brand interest markets and 1 high-growth market, notably in Abilene-Sweetwater TX (74.0% brand interest, -11.9% growth), Albany GA (84.0% brand interest, -3.5% growth), and Albany-Schenectady-Troy NY (91.0% brand interest, -2.1% growth)
Walgreens demonstrates competitive strength with 92 high brand interest markets and 147 high-growth markets, notably in Alpena MI (56.0% brand interest, -8.2% growth), Casper-Riverton WY (62.0% brand interest, -11.4% growth), and Greenwood-Greenville MS (29.0% brand interest, -3.3% growth)
Major market competition: CVS and Walgreens show significant brand interest performance differences in key markets: Atlanta GA (CVS: -2.2%, Walgreens: +22.2%) and Baltimore MD (CVS: -3.3%, Walgreens: +33.3%)
Close brand interest competition between CVS and Walgreens in Colorado Springs-Pueblo CO (49.0% vs 51.0%) and Davenport IA-Rock Island-Moline IL (51.0% vs 49.0%)
Walgreens maintains strong brand interest position in key markets: Chicago IL (34.0% brand interest, +25.9% growth), Cincinnati OH (22.0% brand interest, +46.7% growth), and Milwaukee WI (48.0% brand interest, +29.7% growth)