CVS
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for CVS, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
187 DMAs
49 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
1 DMA
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
3 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
20 DMAs
1 State
|
Brand Insights
Brand Insights reveal CVS’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
CVS shows challenging performance with -8.0% average growth across 51 markets (68.4% avg brand interest), with positive growth in 1 of 51 markets
CVS has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 1 stable market (0-5%), and 50 declining markets
In small markets, CVS shows significant decline with high brand interest: Alabama (-11.1% growth, 72.0% brand interest) and Arizona (-5.1% growth, 74.0% brand interest)
CVS maintains stable brand interest performance in mature markets: California (-4.5% growth, 85.0% brand interest) and Connecticut (-2.2% growth, 90.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pharmacies industry.
For CVS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For CVS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Walgreens demonstrates category leadership at state level with 27.0% average brand interest growth, showing exceptional performance in Alabama (+47.4%, 28.0% brand interest), Arizona (+18.2%, 26.0% brand interest), and Arkansas (+20.4%, 53.0% brand interest)
In high-growth state markets, Walgreens maintains an average brand interest of 27.5% with consistent performance across 44 markets
Walgreens shows strong momentum with 27.0% average brand interest growth across key state markets: North Dakota (+66.7% growth, +4.0% brand interest), Nevada (+53.3% growth, +8.0% brand interest), and District of Columbia (+50.0% growth, +2.0% brand interest)
Walgreens captured additional brand interest in 49 state markets, averaging +5.6% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for CVS in the Pharmacies category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
187
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 85.0% | -3.4% | +7.6% |
| Los Angeles CA | 4,962,377 | 88.0% | -3.3% | +7.3% |
| Chicago IL | 3,081,097 | 58.0% | -9.4% | +28.9% |
| Philadelphia PA | 2,642,616 | 89.0% | -4.3% | +6.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 81.0% | -4.7% | +11.0% |
| Atlanta GA | 2,277,873 | 83.0% | -4.6% | +7.8% |
| Houston TX | 2,266,381 | 77.0% | -6.1% | +18.5% |
| Washington DC (Hagerstown MD) | 2,224,748 | 91.0% | -3.2% | +5.8% |
High Growth Priority
Large markets showing strong consistent growth
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Twin Falls ID | 62,110 | 45.0% | +21.6% | +73.1% |
Maintain & Optimize
Stable markets with consistent performance
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Alpena MI | 14,646 | 0.0% | +0.0% | +0.0% |
| North Platte NE | 12,546 | 0.0% | +0.0% | +0.0% |
| Glendive MT | 3,332 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Pittsburgh PA | 998,699 | 88.0% | -2.2% | +4.8% |
| San Diego CA | 940,959 | 92.0% | -2.1% | +4.6% |
| Columbus OH | 865,632 | 88.0% | -3.3% | +3.5% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 97.0% | -1.0% | +2.1% |
| Wilkes Barre-Scranton PA | 501,832 | 97.0% | -1.0% | +3.2% |
| Flint-Saginaw-Bay City MI | 375,743 | 47.0% | -16.1% | +0.0% |
| Johnstown-Altoona PA | 241,655 | 95.0% | -2.1% | +0.0% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 239,777 | 66.0% | -9.6% | +4.8% |
Brand Insights
Brand Insights for CVS in the Pharmacies category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
CVS shows challenging performance with -8.1% average growth across 210 markets (65.5% avg brand interest), with positive growth in 3 of 210 markets
Top performing markets for CVS demonstrate exceptional results in Twin Falls ID (+21.6% growth, 45.0% brand interest, +8.0% change)
CVS has 1 market with high growth (>15%), 1 market with moderate growth (5-15%), 4 stable markets (0-5%), and 204 declining markets
Notable high-growth markets for CVS include Twin Falls ID (+21.6% growth, 45.0% brand interest)
CVS successfully defends strong market positions while maintaining brand interest growth in Twin Falls ID (maintained 45.0% brand interest, +21.6% growth), Anchorage AK (maintained 40.0% brand interest, +2.6% growth), and Sioux Falls(Mitchell) SD (maintained 41.0% brand interest, +5.1% growth)
In large markets, CVS shows significant decline with high brand interest: Atlanta GA (-4.6% growth, 83.0% brand interest) and Baltimore MD (-4.6% growth, 83.0% brand interest)
In medium markets, CVS shows significant decline with high brand interest: Albany-Schenectady-Troy NY (-3.4% growth, 86.0% brand interest) and Albuquerque-Santa Fe NM (-18.8% growth, 39.0% brand interest)
In small markets, CVS shows significant decline with high brand interest: Abilene-Sweetwater TX (-6.8% growth, 68.0% brand interest) and Albany GA (-3.6% growth, 80.0% brand interest)
CVS achieves significant brand interest gains in Twin Falls ID (+8.0% brand interest growth, now at 45.0%)
CVS maintains stable brand interest performance in mature markets: Albany GA (-3.6% growth, 80.0% brand interest) and Albany-Schenectady-Troy NY (-3.4% growth, 86.0% brand interest)
CVS faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-6.8% growth, 68.0% brand interest) and Albany GA (-3.6% growth, 80.0% brand interest)
CVS performance in major markets: Atlanta GA (-4.6% growth, 83.0% brand interest, 2.7M TVHH), Baltimore MD (-4.6% growth, 83.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-3.2% growth, 90.0% brand interest, 2.6M TVHH)
CVS shows positive brand interest growth in markets representing 0.4% of total TVHH coverage
CVS maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (68.0% brand interest, -5.0% change), Albany GA (80.0% brand interest, -3.0% change), and Albany-Schenectady-Troy NY (86.0% brand interest, -3.0% change)
CVS achieves significant brand interest gains in Twin Falls ID (+8.0% brand interest), Anchorage AK (+1.0% brand interest), and Sioux Falls(Mitchell) SD (+2.0% brand interest)
CVS maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (68.0% brand interest, -6.8% change) and Albany GA (80.0% brand interest, -3.6% change)
Competitive Insights
Competitive Insights showcase how CVS performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where CVS can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where CVS can focus its competitive strategy.
Walgreens demonstrates category leadership at dma level with 23.9% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+18.5%, 32.0% brand interest), Albany GA (+17.6%, 20.0% brand interest), and Albany-Schenectady-Troy NY (+27.3%, 14.0% brand interest)
In high-growth dma markets, Walgreens maintains an average brand interest of 26.9% with consistent performance across 150 markets
Walgreens shows strong momentum with 23.9% average brand interest growth across key dma markets: Lima OH (+94.7% growth, +18.0% brand interest), Harrisonburg VA (+83.3% growth, +5.0% brand interest), and Bluefield-Beckley-Oak Hill WV (+75.0% growth, +9.0% brand interest)
Walgreens captured additional brand interest in 194 dma markets, averaging +5.4% brand interest growth in key growth dma
In direct competition, Walgreens outperforms CVS with 43.1 percentage point brand interest advantage across 210 shared markets: Anchorage AK (gap: 20.0% brand interest, 4.2% growth), Sioux Falls(Mitchell) SD (gap: 18.0% brand interest, 8.4% growth), and Twin Falls ID (gap: 10.0% brand interest, 34.3% growth)
In select markets, CVS outperforms Walgreens despite weaker overall growth (-8.1% vs +23.9% overall): Anchorage AK (CVS: +2.6% growth vs Walgreens: -1.6% growth), Sioux Falls(Mitchell) SD (CVS: +5.1% growth vs Walgreens: -3.3% growth), and Twin Falls ID (CVS: +21.6% growth vs Walgreens: -12.7% growth)
CVS successfully defends market leadership positions while maintaining brand interest growth in Twin Falls ID (maintained 45.0% brand interest, +21.6% growth), Anchorage AK (maintained 40.0% brand interest, +2.6% growth), and Sioux Falls(Mitchell) SD (maintained 41.0% brand interest, +5.1% growth)
Walgreens successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 32.0% brand interest, +18.5% growth), Albuquerque-Santa Fe NM (maintained 61.0% brand interest, +17.3% growth), and Amarillo TX (maintained 35.0% brand interest, +20.7% growth)
Walgreens maintains strong brand interest position in key markets: Austin TX (22.0% brand interest, +22.2% growth), Birmingham AL (23.0% brand interest, +35.3% growth), and Chicago IL (42.0% brand interest, +16.7% growth)
CVS dominates head-to-head competition against Walgreens in 148 of 194 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (68.0% vs 32.0% brand interest), Albany GA (80.0% vs 20.0% brand interest), and Albany-Schenectady-Troy NY (86.0% vs 14.0% brand interest)
Walgreens emerges as competitive threat to CVS with superior growth momentum (+23.9% vs -8.1%) across contested markets: Abilene-Sweetwater TX (Walgreens: +18.5% growth vs CVS: -6.8% growth), Albany GA (Walgreens: +17.6% growth vs CVS: -3.6% growth), and Albany-Schenectady-Troy NY (Walgreens: +27.3% growth vs CVS: -3.4% growth)
CVS demonstrates competitive strength with 203 high brand interest dma markets and 1 high-growth dma market, notably in Abilene-Sweetwater TX (68.0% brand interest, -6.8% growth), Albany GA (80.0% brand interest, -3.6% growth), and Albany-Schenectady-Troy NY (86.0% brand interest, -3.4% growth)
Walgreens demonstrates competitive strength with 122 high brand interest dma markets and 149 high-growth dma markets, notably in Anchorage AK (60.0% brand interest, -1.6% growth), Sioux Falls(Mitchell) SD (59.0% brand interest, -3.3% growth), and Twin Falls ID (55.0% brand interest, -12.7% growth)
CVS maintains validated market dominance (>35% brand interest) across 162 key markets where it leads all competitors: Abilene-Sweetwater TX (68.0% brand interest, validated dominance), Albany GA (80.0% brand interest, validated dominance), and Albany-Schenectady-Troy NY (86.0% brand interest, validated dominance)
Walgreens maintains validated market dominance (>35% brand interest) across 43 key markets where it leads all competitors: Anchorage AK (60.0% brand interest, validated dominance), Sioux Falls(Mitchell) SD (59.0% brand interest, validated dominance), and Twin Falls ID (55.0% brand interest, validated dominance)
Major market competition: CVS and Walgreens show significant brand interest performance differences in key markets: Atlanta GA (CVS: -4.6%, Walgreens: +30.8%) and Baltimore MD (CVS: -4.6%, Walgreens: +30.8%)