CVS
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for CVS, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
51 DMAs
8 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
81 DMAs
21 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
2 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
77 DMAs
21 States
|
Brand Insights
Brand Insights reveal CVS’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
CVS shows strong performance with 16.7% average growth across 51 markets (66.3% avg brand interest), with positive growth in 51 of 51 markets
Top performing markets for CVS demonstrate exceptional results in Wyoming (+100.0% growth, 46.0% brand interest, +23.0% change), South Dakota (+87.0% growth, 43.0% brand interest, +20.0% change), and Idaho (+59.1% growth, 35.0% brand interest, +13.0% change)
CVS has 15 markets with high growth (>15%), 21 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for CVS include Alaska (+53.1% growth, 49.0% brand interest), Arkansas (+27.0% growth, 47.0% brand interest), and Colorado (+41.7% growth, 51.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pharmacies industry.
For CVS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For CVS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
CVS demonstrates category leadership at state level with 16.7% average brand interest growth, showing exceptional performance in Alaska (+53.1%, 49.0% brand interest), Arkansas (+27.0%, 47.0% brand interest), and Colorado (+41.7%, 51.0% brand interest)
In high-growth state markets, CVS maintains an average brand interest of 49.6% with consistent performance across 15 markets
CVS shows strong momentum with 16.7% average brand interest growth across key state markets: Wyoming (+100.0% growth, +23.0% brand interest), South Dakota (+87.0% growth, +20.0% brand interest), and Idaho (+59.1% growth, +13.0% brand interest)
CVS captured additional brand interest in 35 state markets, averaging +8.7% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for CVS in the Pharmacies category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
51
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 72.0% | +9.1% | -16.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 76.0% | +7.0% | -13.6% |
| Detroit MI | 1,646,663 | 83.0% | +6.4% | -10.8% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 67.0% | +8.1% | -20.2% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 79.0% | +6.8% | -14.1% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 72.0% | +9.1% | -20.0% |
| St. Louis MO | 1,066,886 | 55.0% | +10.0% | -31.3% |
| San Antonio TX | 900,609 | 70.0% | +7.7% | -21.4% |
High Growth Priority
Large markets showing strong consistent growth
81
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 56.0% | +21.7% | -23.3% |
| Seattle-Tacoma WA | 1,798,974 | 63.0% | +43.2% | -11.3% |
| Minneapolis-St. Paul MN | 1,563,558 | 54.0% | +10.2% | -29.0% |
| Denver CO | 1,523,659 | 53.0% | +23.3% | -20.9% |
| Portland OR | 1,086,232 | 53.0% | +51.4% | -15.9% |
| Nashville TN | 993,259 | 52.0% | +13.0% | -32.5% |
| Salt Lake City UT | 975,902 | 53.0% | +15.2% | -30.3% |
| Cincinnati OH | 810,849 | 64.0% | +10.3% | -24.7% |
Maintain & Optimize
Stable markets with consistent performance
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Charlottesville VA | 83,258 | 94.0% | +2.2% | -4.1% |
| Glendive MT | 3,332 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
77
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 82.0% | +3.8% | -10.9% |
| Los Angeles CA | 4,962,377 | 84.0% | +2.4% | -10.6% |
| Philadelphia PA | 2,642,616 | 87.0% | +2.4% | -8.4% |
| Dallas-Ft. Worth TX | 2,585,309 | 77.0% | +5.5% | -13.5% |
| Atlanta GA | 2,277,873 | 78.0% | +2.6% | -15.2% |
| Washington DC (Hagerstown MD) | 2,224,748 | 89.0% | +2.3% | -7.3% |
| Boston MA-Manchester NH | 2,206,762 | 87.0% | +1.2% | -8.4% |
| Phoenix AZ | 1,818,040 | 65.0% | +4.8% | -22.6% |
Brand Insights
Brand Insights for CVS in the Pharmacies category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
CVS shows strong performance with 21.0% average growth across 210 markets (63.8% avg brand interest), with positive growth in 201 of 210 markets
Top performing markets for CVS demonstrate exceptional results in Juneau AK (+661.5% growth, 99.0% brand interest, +86.0% change), Alpena MI (+428.6% growth, 37.0% brand interest, +30.0% change), and Presque Isle ME (+218.2% growth, 35.0% brand interest, +24.0% change)
CVS has 62 markets with high growth (>15%), 81 markets with moderate growth (5-15%), 63 stable markets (0-5%), and 4 declining markets
Notable high-growth markets for CVS include Abilene-Sweetwater TX (+27.1% growth, 89.0% brand interest), Albuquerque-Santa Fe NM (+41.4% growth, 41.0% brand interest), and Alexandria LA (+20.4% growth, 59.0% brand interest)
CVS demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+27.1% growth, +19.0% gain, 89.0% current brand interest), Albuquerque-Santa Fe NM (+41.4% growth, +12.0% gain, 41.0% current brand interest), and Alexandria LA (+20.4% growth, +10.0% gain, 59.0% current brand interest)
CVS successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 89.0% brand interest, +27.1% growth), Albuquerque-Santa Fe NM (maintained 41.0% brand interest, +41.4% growth), and Alexandria LA (maintained 59.0% brand interest, +20.4% growth)
In large markets, CVS shows strong growth with high brand interest: Chicago IL (+21.7% growth, 56.0% brand interest) and Denver CO (+23.3% growth, 53.0% brand interest)
In medium markets, CVS shows strong growth with high brand interest: Albuquerque-Santa Fe NM (+41.4% growth, 41.0% brand interest) and Grand Rapids-Kalamazoo-Battle Creek MI (+48.4% growth, 46.0% brand interest)
In small markets, CVS shows strong growth with high brand interest: Abilene-Sweetwater TX (+27.1% growth, 89.0% brand interest) and Alexandria LA (+20.4% growth, 59.0% brand interest)
CVS maintains dominant market position with >35% brand interest in key markets: Lafayette IN (80.0% brand interest, 1.2% decline), Abilene-Sweetwater TX (89.0% brand interest, +27.1% growth), and Albuquerque-Santa Fe NM (41.0% brand interest, +41.4% growth)
CVS achieves significant brand interest gains in Abilene-Sweetwater TX (+19.0% brand interest growth, now at 89.0%), Albuquerque-Santa Fe NM (+12.0% brand interest growth, now at 41.0%), and Alexandria LA (+10.0% brand interest growth, now at 59.0%)
CVS shows accelerating brand interest growth in Abilene-Sweetwater TX (+27.1% growth, 89.0% brand interest) and Albuquerque-Santa Fe NM (+41.4% growth, 41.0% brand interest)
CVS maintains stable brand interest performance in mature markets: Albany GA (-2.7% growth, 73.0% brand interest) and Lafayette IN (-1.2% growth, 80.0% brand interest)
CVS faces growth challenges in historically strong markets: Albany GA (-2.7% growth, 73.0% brand interest) and Lafayette IN (-1.2% growth, 80.0% brand interest)
CVS performance in major markets: Chicago IL (+21.7% growth, 56.0% brand interest, 3.6M TVHH), Denver CO (+23.3% growth, 53.0% brand interest, 1.8M TVHH), and Portland OR (+51.4% growth, 53.0% brand interest, 1.3M TVHH)
CVS shows positive brand interest growth in markets representing 98.8% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how CVS performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where CVS can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where CVS can focus its competitive strategy.
CVS demonstrates category leadership at dma level with 21.0% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+27.1%, 89.0% brand interest), Albuquerque-Santa Fe NM (+41.4%, 41.0% brand interest), and Alexandria LA (+20.4%, 59.0% brand interest)
In high-growth dma markets, CVS maintains an average brand interest of 51.2% with consistent performance across 62 markets
CVS shows strong momentum with 21.0% average brand interest growth across key dma markets: Juneau AK (+661.5% growth, +86.0% brand interest), Alpena MI (+428.6% growth, +30.0% brand interest), and Presque Isle ME (+218.2% growth, +24.0% brand interest)
CVS captured additional brand interest in 142 dma markets, averaging +9.0% brand interest growth in key growth dma
In direct competition, CVS outperforms Walgreens with 36.3 percentage point brand interest advantage across 210 shared markets: Albany GA (gap: 46.0% brand interest, 10.7% growth), Lafayette IN (gap: 60.0% brand interest, 6.5% growth), and North Platte NE (gap: 58.0% brand interest, 5.8% growth)
In select markets, Walgreens outperforms CVS despite weaker overall growth (-14.7% vs +21.0% overall): Albany GA (Walgreens: +8.0% growth vs CVS: -2.7% growth) and Lafayette IN (Walgreens: +5.3% growth vs CVS: -1.2% growth)
CVS successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 89.0% brand interest, +27.1% growth), Albuquerque-Santa Fe NM (maintained 41.0% brand interest, +41.4% growth), and Alexandria LA (maintained 59.0% brand interest, +20.4% growth)
Walgreens successfully defends market leadership positions while maintaining brand interest growth in North Platte NE (maintained 79.0% brand interest, +1.3% growth), Shreveport LA (maintained 44.0% brand interest, +4.8% growth), and Albany GA (maintained 27.0% brand interest, +8.0% growth)
CVS maintains strong brand interest position in key markets: Chicago IL (56.0% brand interest, +21.7% growth), Denver CO (53.0% brand interest, +23.3% growth), and Grand Rapids-Kalamazoo-Battle Creek MI (46.0% brand interest, +48.4% growth)
CVS dominates head-to-head competition against Walgreens in 173 of 190 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (73.0% vs 27.0% brand interest), Lafayette IN (80.0% vs 20.0% brand interest), and Shreveport LA (56.0% vs 44.0% brand interest)
CVS emerges as competitive threat to Walgreens with superior growth momentum (+21.0% vs -14.7%) across contested markets: Abilene-Sweetwater TX (CVS leads: 89.0% share, +27.1% growth vs Walgreens: 11.0%, -63.3%) and Albuquerque-Santa Fe NM (CVS: +41.4% growth vs Walgreens: -16.9% growth)
CVS demonstrates competitive strength with 205 high brand interest dma markets and 61 high-growth dma markets, notably in Juneau AK (99.0% brand interest, +661.5% growth), Alpena MI (37.0% brand interest, +428.6% growth), and Presque Isle ME (35.0% brand interest, +218.2% growth)
CVS maintains validated market dominance (>35% brand interest) across 161 key markets where it leads all competitors: Albany GA (73.0% brand interest, validated dominance), Lafayette IN (80.0% brand interest, validated dominance), and Shreveport LA (56.0% brand interest, validated dominance)
Walgreens maintains validated market dominance (>35% brand interest) across 46 key markets where it leads all competitors: Albuquerque-Santa Fe NM (59.0% brand interest, validated dominance), Alpena MI (63.0% brand interest, validated dominance), and Anchorage AK (53.0% brand interest, validated dominance)
Major market competition: CVS and Walgreens show significant brand interest performance differences in key markets: Chicago IL (CVS: +21.7%, Walgreens: -18.5%) and Denver CO (CVS: +23.3%, Walgreens: -17.5%)
Close brand interest competition between CVS and Walgreens in highly contested markets: Bangor ME (49.0% vs 51.0%) and Bend OR (52.0% vs 48.0%)