CVS
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for CVS, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
3 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
1 DMA
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
5 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
202 DMAs
50 States
|
Brand Insights
Brand Insights reveal CVS’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
CVS shows challenging performance with -9.8% average growth across 51 markets (61.1% avg brand interest), with positive growth in 2 of 51 markets
CVS has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 5 stable markets (0-5%), and 46 declining markets
CVS successfully defends strong market positions while maintaining brand interest growth in District of Columbia (maintained 92.0% brand interest, +1.1% growth) and Florida (maintained 71.0% brand interest, +1.4% growth)
CVS maintains stable brand interest performance in mature markets: California (-3.6% growth, 80.0% brand interest) and Connecticut (-1.1% growth, 87.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pharmacies industry.
For CVS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For CVS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Walgreens demonstrates category leadership at state level with 13.7% average brand interest growth, showing exceptional performance in Alaska (+33.3%, 68.0% brand interest), Arkansas (+17.0%, 62.0% brand interest), and California (+17.6%, 20.0% brand interest)
In high-growth state markets, Walgreens maintains an average brand interest of 52.3% with consistent performance across 17 markets
Walgreens shows strong momentum with 13.7% average brand interest growth across key state markets: Wyoming (+50.0% growth, +27.0% brand interest), Maine (+34.4% growth, +11.0% brand interest), and Alaska (+33.3% growth, +17.0% brand interest)
Walgreens captured additional brand interest in 43 state markets, averaging +6.1% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for CVS in the Pharmacies category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Spokane WA | 409,624 | 42.0% | -14.3% | +10.5% |
| Yakima-Pasco-Richland-Kennewick WA | 219,606 | 43.0% | +0.0% | +30.3% |
| Eugene OR | 213,214 | 51.0% | -5.6% | +15.9% |
High Growth Priority
Large markets showing strong consistent growth
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Bend OR | 77,622 | 57.0% | +9.6% | +83.9% |
Maintain & Optimize
Stable markets with consistent performance
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 96.0% | +0.0% | -2.0% |
| Wilkes Barre-Scranton PA | 501,832 | 96.0% | +1.1% | -2.0% |
| Minot-Bismarck-Dickinson(Williston) ND | 141,262 | 95.0% | +1.1% | -2.1% |
| Juneau AK | 22,882 | 100.0% | +1.0% | +0.0% |
| Glendive MT | 3,332 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
202
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 79.0% | -3.7% | -10.2% |
| Los Angeles CA | 4,962,377 | 85.0% | +1.2% | -6.6% |
| Chicago IL | 3,081,097 | 49.0% | -12.5% | -23.4% |
| Philadelphia PA | 2,642,616 | 85.0% | -2.3% | -8.6% |
| Dallas-Ft. Worth TX | 2,585,309 | 72.0% | -6.5% | -15.3% |
| Atlanta GA | 2,277,873 | 78.0% | +0.0% | -10.3% |
| Houston TX | 2,266,381 | 68.0% | -5.6% | -17.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 88.0% | -1.1% | -6.4% |
Brand Insights
Brand Insights for CVS in the Pharmacies category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
CVS shows challenging performance with -9.8% average growth across 210 markets (58.9% avg brand interest), with positive growth in 17 of 210 markets
CVS has 0 markets with high growth (>15%), 1 market with moderate growth (5-15%), 36 stable markets (0-5%), and 173 declining markets
CVS successfully defends strong market positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 82.0% brand interest, +1.2% growth), Binghamton NY (maintained 81.0% brand interest, +2.5% growth), and Boston MA-Manchester NH (maintained 88.0% brand interest, +1.1% growth)
CVS achieves significant brand interest gains in Bend OR (+5.0% brand interest growth, now at 57.0%)
CVS maintains stable brand interest performance in mature markets: Augusta GA (-1.3% growth, 75.0% brand interest) and Baton Rouge LA (-1.8% growth, 55.0% brand interest)
CVS faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-36.0% growth, 57.0% brand interest) and Albuquerque-Santa Fe NM (-26.8% growth, 30.0% brand interest)
CVS performance in major markets: Charlotte NC (-6.5% growth, 72.0% brand interest, 1.3M TVHH), Chicago IL (-12.5% growth, 49.0% brand interest, 3.6M TVHH), and Cleveland-Akron (Canton) OH (-3.8% growth, 76.0% brand interest, 1.6M TVHH)
CVS shows positive brand interest growth in markets representing 11.9% of total TVHH coverage
CVS maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (57.0% brand interest, -32.0% change), Albuquerque-Santa Fe NM (30.0% brand interest, -11.0% change), and Alexandria LA (49.0% brand interest, -10.0% change)
CVS achieves significant brand interest gains in Albany-Schenectady-Troy NY (+1.0% brand interest), Binghamton NY (+2.0% brand interest), and Boston MA-Manchester NH (+1.0% brand interest)
CVS maintains dominant market position with >35% brand interest in key markets: Augusta GA (75.0% brand interest, 1.3% decline), Baton Rouge LA (55.0% brand interest, 1.8% decline), and Bluefield-Beckley-Oak Hill WV (79.0% brand interest, 1.2% decline)
CVS shows challenging performance with -17.7% average growth across 210 markets (58.9% avg brand interest), with positive growth in 7 of 210 markets
Top performing markets for CVS demonstrate exceptional results in Alpena MI (+100.0% growth, 28.0% brand interest, +28.0% change), Bend OR (+83.9% growth, 57.0% brand interest, +26.0% change), and Yakima-Pasco-Richland-Kennewick WA (+30.3% growth, 43.0% brand interest, +10.0% change)
CVS has 4 markets with high growth (>15%), 1 market with moderate growth (5-15%), 5 stable markets (0-5%), and 200 declining markets
Notable high-growth markets for CVS include Alpena MI (+100.0% growth, 28.0% brand interest), Bend OR (+83.9% growth, 57.0% brand interest), and Eugene OR (+15.9% growth, 51.0% brand interest)
CVS demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alpena MI (+100.0% growth, +28.0% gain, 28.0% current brand interest), Bend OR (+83.9% growth, +26.0% gain, 57.0% current brand interest), and Eugene OR (+15.9% growth, +7.0% gain, 51.0% current brand interest)
Competitive Insights
Competitive Insights showcase how CVS performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where CVS can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where CVS can focus its competitive strategy.
Walgreens demonstrates category leadership at dma level with 13.1% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+290.9%, 43.0% brand interest), Albuquerque-Santa Fe NM (+18.6%, 70.0% brand interest), and Alexandria LA (+24.4%, 51.0% brand interest)
In high-growth dma markets, Walgreens maintains an average brand interest of 47.6% with consistent performance across 75 markets
Walgreens shows strong momentum with 13.1% average brand interest growth across key dma markets: Abilene-Sweetwater TX (+290.9% growth, +32.0% brand interest), Rapid City SD (+61.2% growth, +30.0% brand interest), and Clarksburg-Weston WV (+60.0% growth, +12.0% brand interest)
Walgreens captured additional brand interest in 152 dma markets, averaging +6.8% brand interest growth in key growth dma
In direct competition, Walgreens outperforms CVS with 36.8 percentage point brand interest advantage across 210 shared markets: Albany-Schenectady-Troy NY (gap: 64.0% brand interest, 6.5% growth), Bend OR (gap: 14.0% brand interest, 20.0% growth), and Binghamton NY (gap: 62.0% brand interest, 12.0% growth)
In select markets, CVS outperforms Walgreens despite weaker overall growth (-9.8% vs +13.1% overall): Bend OR (CVS leads: 57.0% share, +9.6% growth vs Walgreens: 43.0%, -10.4%) and Binghamton NY (CVS leads: 81.0% share, +2.5% growth vs Walgreens: 19.0%, -9.5%)
CVS successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 82.0% brand interest, +1.2% growth), Binghamton NY (maintained 81.0% brand interest, +2.5% growth), and Boston MA-Manchester NH (maintained 88.0% brand interest, +1.1% growth)
Walgreens successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 43.0% brand interest, +290.9% growth), Albuquerque-Santa Fe NM (maintained 70.0% brand interest, +18.6% growth), and Alexandria LA (maintained 51.0% brand interest, +24.4% growth)
CVS maintains strong brand interest position in key markets: Boston MA-Manchester NH (88.0% brand interest, +1.1% growth), Columbus OH (85.0% brand interest, +1.2% growth), and Los Angeles CA (85.0% brand interest, +1.2% growth)
Walgreens maintains strong brand interest position in key markets: Austin TX (34.0% brand interest, +17.2% growth), Charlotte NC (28.0% brand interest, +21.7% growth), and Chicago IL (51.0% brand interest, +15.9% growth)
CVS maintains validated market dominance (>35% brand interest) across 146 key markets where it leads all competitors: Abilene-Sweetwater TX (57.0% brand interest, validated dominance), Amarillo TX (55.0% brand interest, validated dominance), and Augusta GA (75.0% brand interest, validated dominance)
Walgreens maintains validated market dominance (>35% brand interest) across 60 key markets where it leads all competitors: Albuquerque-Santa Fe NM (70.0% brand interest, validated dominance), Alexandria LA (51.0% brand interest, validated dominance), and Anchorage AK (70.0% brand interest, validated dominance)
Major market competition: CVS and Walgreens show significant brand interest performance differences in key markets: Charlotte NC (CVS: -6.5%, Walgreens: +21.7%) and Chicago IL (CVS: -12.5%, Walgreens: +15.9%)
Close brand interest competition between CVS and Walgreens in highly contested markets: Alexandria LA (49.0% vs 51.0%) and Chicago IL (49.0% vs 51.0%)
Walgreens emerges as competitive threat to CVS with superior growth momentum (+13.1% vs -9.8%) across contested markets: Abilene-Sweetwater TX (Walgreens: +290.9% growth vs CVS: -36.0% growth), Albuquerque-Santa Fe NM (Walgreens leads: 70.0% share, +18.6% growth vs CVS: 30.0%, -26.8%), and Alexandria LA (Walgreens leads: 51.0% share, +24.4% growth vs CVS: 49.0%, -16.9%)
Walgreens demonstrates competitive strength with 172 high brand interest dma markets and 72 high-growth dma markets, notably in Abilene-Sweetwater TX (43.0% brand interest, +290.9% growth), North Platte NE (100.0% brand interest, +26.6% growth), and Rapid City SD (79.0% brand interest, +61.2% growth)