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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Doritos, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
44 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
7 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
7 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
4 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
40 DMAs
1 State
|
|
Monitor & Maintain
|
All other markets
|
106 DMAs
49 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
3 DMAs
|
Brand Insights
Brand Insights reveal Doritos’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Doritos shows challenging performance with -66.4% average growth across 51 markets (15.6% avg brand interest), with positive growth in 0 of 51 markets
Doritos has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 1 stable market (0-5%), and 50 declining markets
Doritos maintains strong brand interest positions in key markets: New Mexico (34.0% brand interest, +0.0% change)
Doritos shows challenging performance with -65.3% average growth across 51 markets (15.6% avg brand interest), with positive growth in 1 of 51 markets
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Chips industry.
For Doritos, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Doritos, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Pringles demonstrates category dominance with 210.9% average brand interest growth, showing exceptional performance in Alabama (+253.8%, 46.0% brand interest), Alaska (+241.7%, 41.0% brand interest), and Arizona (+207.1%, 43.0% brand interest)
In high-growth markets, Pringles maintains an average brand interest of 45.5% with consistent performance across 51 markets
Pringles shows strong momentum with 210.9% average brand interest growth across key markets: Minnesota (+316.7% growth, +38.0% brand interest), Arkansas (+308.3% growth, +37.0% brand interest), and Mississippi (+308.3% growth, +37.0% brand interest)
Pringles captured additional brand interest in 51 markets, averaging +30.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Doritos in the Chips category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
44
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 49.0% | -3.9% | +6.5% |
| Los Angeles CA | 5,137,519 | 47.0% | +0.0% | -2.1% |
| Chicago IL | 3,189,842 | 46.0% | +0.0% | -4.2% |
| Philadelphia PA | 2,735,885 | 48.0% | -2.0% | -2.0% |
| Dallas-Ft. Worth TX | 2,676,555 | 42.0% | -4.6% | +7.7% |
| Houston TX | 2,346,370 | 42.0% | -4.6% | +5.0% |
| Washington DC (Hagerstown MD) | 2,303,268 | 47.0% | -2.1% | +4.4% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 41.0% | -4.7% | -4.7% |
Emerging Market
Smaller markets showing strong growth potential
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Bakersfield CA | 217,518 | 51.0% | +13.3% | +13.3% |
| Sioux City IA | 136,787 | 59.0% | +18.0% | +18.0% |
| Billings, MT | 103,972 | 41.0% | +36.7% | +2.5% |
| Harrisonburg VA | 87,023 | 56.0% | +12.0% | +16.7% |
| Jonesboro AR | 76,041 | 66.0% | +15.8% | +32.0% |
| Bowling Green KY | 72,662 | 47.0% | +14.6% | +6.8% |
| Twin Falls ID | 64,302 | 100.0% | +72.4% | +525.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Flint-Saginaw-Bay City MI | 389,004 | 54.0% | +3.9% | +260.0% |
| Chattanooga TN | 353,329 | 49.0% | +6.5% | +2.1% |
| Syracuse NY | 342,012 | 55.0% | +14.6% | +292.9% |
| Ft. Smith-Fayetteville-Springdale-Rogers AR | 297,713 | 48.0% | +6.7% | +11.6% |
| South Bend-Elkhart IN | 289,590 | 50.0% | +4.2% | +163.2% |
| Traverse City-Cadillac MI | 223,626 | 56.0% | +5.7% | +211.1% |
| Eugene OR | 220,739 | 50.0% | +6.4% | +16.3% |
High Growth Priority
Large markets showing strong consistent growth
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,358,268 | 46.0% | +0.0% | +187.5% |
| Detroit MI | 1,704,780 | 50.0% | +2.0% | +257.1% |
| Indianapolis IN | 1,062,406 | 47.0% | +0.0% | +193.8% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 687,306 | 48.0% | -2.0% | +182.4% |
Maintain & Optimize
Stable markets with consistent performance
40
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 45.0% | +0.0% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 46.0% | +4.6% | +2.2% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 47.0% | +0.0% | +2.2% |
| San Diego CA | 974,169 | 46.0% | +4.6% | +4.6% |
| Cincinnati OH | 839,467 | 46.0% | +7.0% | +0.0% |
| Norfolk-Portsmouth-Newport News VA | 679,527 | 50.0% | +0.0% | +0.0% |
| Providence RI-New Bedford MA | 584,232 | 49.0% | +6.5% | +0.0% |
| Spokane WA | 424,081 | 45.0% | -2.2% | +4.7% |
Monitor & Maintain
All other markets
106
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Denver CO | 1,577,435 | 45.0% | +4.7% | +7.1% |
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 47.0% | +4.4% | +9.3% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 15.0% | -66.7% | -66.7% |
| Dayton OH | 432,802 | 46.0% | -8.0% | -2.1% |
| Tucson (Sierra Vista) AZ | 431,693 | 18.0% | -61.7% | -5.3% |
| Honolulu HI | 426,184 | 42.0% | +7.7% | +0.0% |
| Des Moines-Ames IA | 415,633 | 46.0% | -6.1% | +155.6% |
| Green Bay-Appleton WI | 414,647 | 46.0% | -8.0% | -8.0% |
Turnaround Priority
Markets requiring immediate attention and improvement
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,284,647 | 42.0% | -8.7% | -10.6% |
| Phoenix AZ | 1,882,206 | 16.0% | -66.0% | -11.1% |
| Birmingham AL | 674,274 | 16.0% | -65.2% | -66.7% |
Brand Insights
Brand Insights for Doritos in the Chips category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Doritos shows challenging performance with -8.1% average growth across 201 markets (47.1% avg brand interest), with positive growth in 57 of 201 markets
Top performing markets for Doritos demonstrate exceptional results in Great Falls MT (+75.4% growth, 100.0% brand interest, +43.0% brand interest change), Twin Falls ID (+72.4% growth, 100.0% brand interest, +42.0% brand interest change), and Billings, MT (+36.7% growth, 41.0% brand interest, +11.0% brand interest change)
Doritos has 10 markets with high growth (>15%), 24 markets with moderate growth (5-15%), 43 stable markets (0-5%), and 124 declining markets
Notable high-growth markets for Doritos include Beaumont-Port Arthur TX (+27.5% growth, 51.0% brand interest), Billings, MT (+36.7% growth, 41.0% brand interest), and Great Falls MT (+75.4% growth, 100.0% brand interest)
Doritos maintains strong brand interest positions in key markets: Albany-Schenectady-Troy NY (48.0% brand interest, -1.0% change), Amarillo TX (36.0% brand interest, -3.0% change), and Augusta GA (43.0% brand interest, -1.0% change)
Doritos shows positive brand interest momentum in 57 markets, notably in Beaumont-Port Arthur TX (+11.0% brand interest), Billings, MT (+11.0% brand interest), Great Falls MT (+43.0% brand interest)
Doritos demonstrates strong market momentum with combined growth and brand interest gains in key markets: Beaumont-Port Arthur TX (+27.5% growth, +11.0% gain, 51.0% current brand interest), Billings, MT (+36.7% growth, +11.0% gain, 41.0% current brand interest), and Great Falls MT (+75.4% growth, +43.0% gain, 100.0% current brand interest)
Doritos successfully defends strong market positions while maintaining brand interest growth in Beaumont-Port Arthur TX (maintained 51.0% brand interest, +27.5% growth), Billings, MT (maintained 41.0% brand interest, +36.7% growth), and Great Falls MT (maintained 100.0% brand interest, +75.4% growth)
In large markets, Doritos shows slight decline with moderate brand interest: Baltimore MD (-6.1% decline, 46.0% brand interest) and Boston MA-Manchester NH (-8.7% decline, 42.0% brand interest)
In medium markets, Doritos shows significant decline with moderate brand interest: Albany-Schenectady-Troy NY (-2.0% decline, 48.0% brand interest) and Austin TX (-4.7% decline, 41.0% brand interest)
In small markets, Doritos shows significant decline with moderate brand interest: Amarillo TX (-7.7% decline, 36.0% brand interest) and Anchorage AK (-66.7% decline, 16.0% brand interest)
Doritos maintains dominant market position with >35% brand interest in key markets: Albany-Schenectady-Troy NY (48.0% brand interest, -2.0% change) and Amarillo TX (36.0% brand interest, -7.7% change)
Doritos achieves significant brand interest gains in Beaumont-Port Arthur TX (+11.0% brand interest growth, now at 51.0%) and Billings, MT (+11.0% brand interest growth, now at 41.0%)
Doritos shows accelerating brand interest growth in Beaumont-Port Arthur TX (+27.5% growth, 51.0% brand interest) and Billings, MT (+36.7% growth, 41.0% brand interest)
Doritos maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-2.0% decline, 48.0% brand interest) and Augusta GA (-2.3% decline, 43.0% brand interest)
Doritos faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-2.0% decline, 48.0% brand interest) and Amarillo TX (-7.7% decline, 36.0% brand interest)
Competitive Insights
Competitive Insights showcase how Doritos performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Doritos can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Doritos can focus its competitive strategy.
Lay's demonstrates category dominance with 9.1% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+30.0%, 26.0% brand interest), Albuquerque-Santa Fe NM (+17.6%, 20.0% brand interest), and Augusta GA (+18.5%, 32.0% brand interest)
In high-growth markets, Lay's maintains an average brand interest of 25.0% with consistent performance across 63 markets
Pringles shows strong momentum with 8.6% average brand interest growth across key markets: Columbus GA (+487.5% growth, +39.0% brand interest), Montgomery (Selma) AL (+300.0% growth, +39.0% brand interest), and Yuma AZ-El Centro CA (+291.7% growth, +35.0% brand interest)
Pringles captured additional brand interest in 60 markets, averaging +7.7% brand interest growth in key growth markets
Lay's shows strong momentum with 9.1% average brand interest growth across key markets: Bangor ME (+86.7% growth, +13.0% brand interest), Springfield MO (+66.7% growth, +8.0% brand interest), and Wilmington NC (+60.0% growth, +9.0% brand interest)
Lay's captured additional brand interest in 104 markets, averaging +3.9% brand interest growth in key growth markets
Doritos maintains market dominance with an average 51.0% brand interest across key markets: Beaumont-Port Arthur TX (51.0% brand interest, +27.5% growth), Billings, MT (41.0% brand interest, +36.7% growth), and Great Falls MT (100.0% brand interest, +75.4% growth)
Pringles maintains market dominance with an average 48.8% brand interest across key markets: Anchorage AK (40.0% brand interest, +166.7% growth), Birmingham AL (44.0% brand interest, +214.3% growth), and Columbus GA (47.0% brand interest, +487.5% growth)
Lay's maintains market dominance with an average 32.8% brand interest across key markets: Augusta GA (32.0% brand interest, +18.5% growth), Binghamton NY (35.0% brand interest, +16.7% growth), and Panama City FL (31.0% brand interest, +24.0% growth)
Pringles dominates in 89 of 171 key battleground markets against Doritos, notably in Albany-Schenectady-Troy NY (48.0% vs 17.0% brand interest), Amarillo TX (36.0% vs 10.0% brand interest), and Anchorage AK (16.0% vs 40.0% brand interest)
Lay's dominates in 135 of 175 key battleground markets against Doritos, notably in Albany-Schenectady-Troy NY (48.0% vs 25.0% brand interest), Amarillo TX (36.0% vs 22.0% brand interest), and Anchorage AK (16.0% vs 25.0% brand interest)
Fritos dominates in 87 of 168 key battleground markets against Doritos, notably in Albany-Schenectady-Troy NY (48.0% vs 10.0% brand interest), Amarillo TX (36.0% vs 32.0% brand interest), and Anchorage AK (16.0% vs 19.0% brand interest)
Lay's dominates in 119 of 164 key battleground markets against Pringles, notably in Abilene-Sweetwater TX (16.0% vs 26.0% brand interest), Albany GA (0.0% vs 28.0% brand interest), and Albany-Schenectady-Troy NY (17.0% vs 25.0% brand interest)
Pringles dominates in 75 of 144 key battleground markets against Fritos, notably in Abilene-Sweetwater TX (16.0% vs 22.0% brand interest), Albany-Schenectady-Troy NY (17.0% vs 10.0% brand interest), and Amarillo TX (10.0% vs 32.0% brand interest)
Lay's dominates in 114 of 156 key battleground markets against Fritos, notably in Amarillo TX (22.0% vs 32.0% brand interest), Bakersfield CA (26.0% vs 15.0% brand interest), and Beaumont-Port Arthur TX (13.0% vs 26.0% brand interest)
Doritos successfully defends market leadership positions while maintaining brand interest growth in Beaumont-Port Arthur TX (maintained 51.0% brand interest, +27.5% growth), Billings, MT (maintained 41.0% brand interest, +36.7% growth), and Great Falls MT (maintained 100.0% brand interest, +75.4% growth)