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What is BrandStack?
BrandStack is a brand intelligence company used by some of the top global brands to integrate our unique brand intelligence solutions into their cross-channel brand marketing channels (Search, Social, Video, Display, TV, Email, Audio and more).
For Doritos, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 204 Top Market Areas (TMAs), 204 Opportunity Market Areas (OMAs), 0 Competitive Marketing Areas (CMAs) and Doritos specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Doritos below and see how your teams and campaigns can benefit from it.
For Doritos, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 204 Top Market Areas (TMAs), 204 Opportunity Market Areas (OMAs), 0 Competitive Marketing Areas (CMAs) and Doritos specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Doritos below and see how your teams and campaigns can benefit from it.
Doritos and Chips
Top Market Areas (TMAs)
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Doritos has 204 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Doritos has 204 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| United States | Warren, Jonesboro, Dundalk, Rialto, Harlingen, Salinas |
| Alabama | Daphne, Gadsden, Vestavia Hills, Montgomery |
| Arizona | San Luis, Lake Havasu City, Flagstaff, Gilbert |
| Arkansas | Camden, Jonesboro, Russellville, Jacksonville, Bryant, North Little Rock |
| California | East Foothills, Imperial, Salinas, Inglewood, West Sacramento, Huntington Park, Rialto, Paramount, Westmont, Gardena, Chino |
Opportunity Market Areas (OMAs)
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Doritos has 204 areas for Q2 2023.
BrandStack algorithms indicate Doritos has 204 areas for Q2 2023.
| Region | Markets |
|---|---|
| United States | Paterson, McDonough, Waterbury, Brandon |
| Alabama | Dothan, Mobile, Huntsville, Tuscaloosa, Birmingham |
| Arizona | Tempe, Glendale, Tucson, Mesa, Phoenix, San Tan Valley |
| Arkansas | Little Rock |
| California | Victorville, Apple Valley, Palmdale, West Covina, Downey, Hemet |
Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Doritos, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Doritos.
For Doritos, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Doritos.
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Doritos saw high brand interest in these areas in Texas: Kyle, Cibolo, Combes, Humble and Arlington. Overall, these regions saw 92.8% more brand interest than the overall Texas region.
92.8
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Doritos saw high brand interest in Tennessee especially in Sevierville, McMinnville, Cleveland, Clarksville and Morristown. Overall, these regions saw 78.17% more brand interest than the overall Tennessee region.
78.17
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Doritos saw high brand interest in South Carolina especially in Moncks Corner, Blythewood, Socastee, Hilton Head Island and Dentsville. Overall, these regions saw 78.01% more brand interest than the overall South Carolina region.
78.01
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Doritos saw high brand interest in these areas in Utah: Vineyard, Kearns, Herriman, Orem and Lehi. Overall, these regions saw 77.7% more brand interest than the overall Utah region.
77.7
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Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Doritos, we generated benchmarked insights across competitive brands in the Chips vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Doritos, we generated benchmarked insights across competitive brands in the Chips vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
Top Market Areas (TMAs) Entire List
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Doritos has 204 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Doritos has 204 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| United States | Warren, Jonesboro, Dundalk, Rialto, Harlingen, Salinas |
| Alabama | Daphne, Gadsden, Vestavia Hills, Montgomery |
| Arizona | San Luis, Lake Havasu City, Flagstaff, Gilbert |
| Arkansas | Camden, Jonesboro, Russellville, Jacksonville, Bryant, North Little Rock |
| California | East Foothills, Imperial, Salinas, Inglewood, West Sacramento, Huntington Park, Rialto, Paramount, Westmont, Gardena, Chino |
| Colorado | Commerce City, Castle Rock, Pueblo, Highlands Ranch, Arvada |
| Connecticut | Suffield, Ridgefield, Bethel, East Hartford, Milford, Manchester, Danbury |
| Delaware | Brookside |
| Florida | Navarre, Key West, Ocoee, Titusville, Kendall, Bonita Springs, Poinciana, Lockhart |
| Idaho | Ammon, Post Falls |
| Indiana | Lawrence, Goshen, Fishers, Evansville |
| Iowa | Urbandale, Anthon, Waukee, Fort Dodge, Ankeny, Iowa City |
| Kansas | Hutchinson, Goddard, Fort Riley |
| Kentucky | Somerset, Lyndon, Sonora, Fort Campbell, Bowling Green |
| Maryland | Severna Park, Dundalk, Cumberland, Salisbury, Lexington Park, North Bethesda |
| Massachusetts | Wilmington, Easton, Gardner, Methuen, Amherst |
| Minnesota | Otsego, Roseville, Maplewood, Mankato, Jordan, Rochester, Duluth |
| Mississippi | Starkville, Tupelo, Oxford, Clinton |
| Missouri | Poplar Bluff, Grain Valley, Affton, Arnold, Florissant |
| Nebraska | Lincoln, Bellevue |
| Nevada | Elko, Sparks, Henderson |
| New Mexico | Albuquerque |
| Ohio | Newark, Mount Vernon |
| Oklahoma | Muskogee |
| Oregon | Sheridan, Lebanon, Springfield, Roseburg, Corvallis, Vancouver |
| Pennsylvania | Feasterville-Trevose, Plum |
| Rhode Island | Pawtucket |
| South Carolina | Woodruff, Dentsville, Conway, Newport, Spartanburg |
| Tennessee | Palmyra, McMinnville, Cookeville, Collierville, Clarksville, Fort Campbell, Smyrna |
| Texas | Kyle, Richmond, Huntsville, La Porte, Tom Bean, Harlingen, Aubrey |
| Utah | Logan, South Jordan, West Jordan, St. George, Sandy |
| Virginia | Laurel, Gainesville, Lake Ridge, Williamsburg, Timberlake, Harrisonburg |
| Washington | Pasco, Bangor Trident Base, Vancouver |
| Wisconsin | Green Bay, De Pere, Greenfield, Rosendale |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Top Market Areas (TMA) list. If you are not sure who Doritos's CSM is, reach out to us and we will connect you with them.
Opportunity Market Areas (OMAs) Entire List
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Doritos has 204 areas for Q2 2023.
BrandStack algorithms indicate Doritos has 204 areas for Q2 2023.
| Region | Markets |
|---|---|
| United States | Paterson, McDonough, Waterbury, Brandon |
| Alabama | Dothan, Mobile, Huntsville, Tuscaloosa, Birmingham |
| Arizona | Tempe, Glendale, Tucson, Mesa, Phoenix, San Tan Valley |
| Arkansas | Little Rock |
| California | Victorville, Apple Valley, Palmdale, West Covina, Downey, Hemet |
| Colorado | Centennial, Fort Collins, Aurora, Grand Junction, Denver, Boulder, Westminster |
| Connecticut | Meriden, Waterbury, Stamford, Hartford |
| Delaware | Cheswold |
| Florida | Coral Springs, Brandon |
| Idaho | Nampa, Boise |
| Indiana | South Bend, Indianapolis, Fort Wayne, Anderson |
| Iowa | Bettendorf, Des Moines |
| Kansas | Topeka, Overland Park, Wichita |
| Kentucky | Glasgow, Louisville, Lexington |
| Maryland | College Park, Catonsville, Towson, Elkridge |
| Massachusetts | Springfield, Taunton, Grafton, Lowell |
| Minnesota | Bloomington, Brooklyn Park, Saint Cloud |
| Mississippi | Hattiesburg, Jackson, Gulfport |
| Missouri | Kansas City, Independence |
| Nebraska | Omaha |
| Nevada | Spring Valley, Las Vegas, Reno, Sunrise Manor, Paradise, North Las Vegas |
| New Mexico | Rio Rancho |
| Ohio | Youngstown |
| Oklahoma | Oklahoma City |
| Oregon | Salem, Portland, Beaverton |
| Pennsylvania | New Castle |
| Rhode Island | Providence |
| South Carolina | Aiken, Charleston |
| Tennessee | Memphis, Nashville, Chapmansboro, Knoxville |
| Texas | Coppell |
| Utah | Provo, Salt Lake City |
| Virginia | Burke |
| Washington | Everett, SeaTac, Lacey |
| Wisconsin | West Allis |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Opportunity Market Areas (OMA) list. If you are not sure who Doritos's CSM is, reach out to us and we will connect you with them.
Competitive Market Areas (CMAs) Entire List
Competitive Market Areas (OMAs) are geo regions that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong presence.
In this case, our algorithms indicate Doritos, Pringles, Lay's and Fritos have 0 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
In this case, our algorithms indicate Doritos, Pringles, Lay's and Fritos have 0 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
| Region | Markets |
|---|
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Competitive Market Areas (CMA) list. If you are not sure who Doritos's CSM is, reach out to us and we will connect you with them.
Top Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Doritos, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Doritos.
For Doritos, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Doritos.
|
Doritos saw high brand interest in these areas in Texas: Kyle, Cibolo, Combes, Humble and Arlington. Overall, these regions saw 92.8% more brand interest than the overall Texas region.
92.8
|
|
Doritos saw high brand interest in Tennessee especially in Sevierville, McMinnville, Cleveland, Clarksville and Morristown. Overall, these regions saw 78.17% more brand interest than the overall Tennessee region.
78.17
|
|
Doritos saw high brand interest in South Carolina especially in Moncks Corner, Blythewood, Socastee, Hilton Head Island and Dentsville. Overall, these regions saw 78.01% more brand interest than the overall South Carolina region.
78.01
|
|
Doritos saw high brand interest in these areas in Utah: Vineyard, Kearns, Herriman, Orem and Lehi. Overall, these regions saw 77.7% more brand interest than the overall Utah region.
77.7
|
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Doritos saw high brand interest in these areas in Alabama: Florence, Troy, Gadsden, Daphne and Dothan. Overall, these regions saw 77.62% more brand interest than the overall Alabama region.
77.62
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Doritos saw high brand interest in Oregon especially in Lebanon, Keizer, Klamath Falls, Springfield and Salem. Overall, these regions saw 77.11% more brand interest than the overall Oregon region.
77.11
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Doritos saw high brand interest in these areas in Louisiana: West Monroe, Ball, Moss Bluff, Denham Springs and Mandeville. Overall, these regions saw 76.77% more brand interest than the overall Louisiana region.
76.77
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Doritos saw relatively higher brand interest in East Foothills, Imperial, Paramount, Hacienda Heights, Victorville, Apple Valley, Coachella and Rohnert Park across California - specifically 69.52% more brand interest than the overall California region.
69.52
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Doritos saw 64.71% more brand interest in these areas (Salisbury, Dundalk, Saint Charles, College Park and Catonsville) compared to the overall Maryland region.
64.71
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For more extensive list of brand insights for Doritos and other brands, please connect with us to see how you can get started with BrandStack.
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Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Doritos, we generated benchmarked insights across competitive brands in the Chips vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Doritos, we generated benchmarked insights across competitive brands in the Chips vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
|
For more extensive list of competitive insights for Doritos and other brands, please connect with us to see how you can get started with BrandStack.
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