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What is BrandStack?
BrandStack is a brand intelligence company used by some of the top global brands to integrate our unique brand intelligence solutions into their cross-channel brand marketing channels (Search, Social, Video, Display, TV, Email, Audio and more).
For Fritos, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 120 Top Market Areas (TMAs), 120 Opportunity Market Areas (OMAs), 0 Competitive Marketing Areas (CMAs) and Fritos specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Fritos below and see how your teams and campaigns can benefit from it.
For Fritos, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 120 Top Market Areas (TMAs), 120 Opportunity Market Areas (OMAs), 0 Competitive Marketing Areas (CMAs) and Fritos specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Fritos below and see how your teams and campaigns can benefit from it.
Fritos and Chips
Top Market Areas (TMAs)
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Fritos has 120 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Fritos has 120 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| Alabama | Mobile, Huntsville, Birmingham |
| Arizona | Tucson, Mesa, Phoenix |
| Arkansas | Little Rock |
| Colorado | Fort Collins, Aurora, Denver |
| Idaho | Boise |
Opportunity Market Areas (OMAs)
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Fritos has 120 areas for Q2 2023.
BrandStack algorithms indicate Fritos has 120 areas for Q2 2023.
| Region | Markets |
|---|---|
| Alabama | Daphne, Gadsden, Vestavia Hills, Montgomery, Dothan, Tuscaloosa |
| Arizona | San Luis, Lake Havasu City, Flagstaff, Gilbert, Tempe, Glendale, San Tan Valley |
| Arkansas | Camden, Jonesboro, Russellville, Jacksonville, Bryant, North Little Rock |
| Colorado | Commerce City, Castle Rock, Pueblo, Highlands Ranch, Arvada, Centennial, Grand Junction, Boulder, Westminster |
| Idaho | Ammon, Post Falls, Nampa |
Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Fritos, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Fritos.
For Fritos, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Fritos.
Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Fritos, we generated benchmarked insights across competitive brands in the Chips vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Fritos, we generated benchmarked insights across competitive brands in the Chips vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
Top Market Areas (TMAs) Entire List
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Fritos has 120 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Fritos has 120 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| Alabama | Mobile, Huntsville, Birmingham |
| Arizona | Tucson, Mesa, Phoenix |
| Arkansas | Little Rock |
| Colorado | Fort Collins, Aurora, Denver |
| Idaho | Boise |
| Indiana | Evansville, Indianapolis, Fort Wayne |
| Kansas | Topeka, Wichita |
| Kentucky | Louisville, Lexington |
| Missouri | Kansas City |
| Nebraska | Omaha |
| Nevada | Henderson, Las Vegas, Reno, Paradise, North Las Vegas |
| New Mexico | Rio Rancho |
| Oklahoma | Oklahoma City |
| Oregon | Portland |
| Rhode Island | Providence |
| South Carolina | Aiken |
| Tennessee | Memphis, Chapmansboro, Knoxville |
| Texas | Coppell |
| Utah | Salt Lake City |
| Washington | SeaTac |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Top Market Areas (TMA) list. If you are not sure who Fritos's CSM is, reach out to us and we will connect you with them.
Opportunity Market Areas (OMAs) Entire List
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Fritos has 120 areas for Q2 2023.
BrandStack algorithms indicate Fritos has 120 areas for Q2 2023.
| Region | Markets |
|---|---|
| Alabama | Daphne, Gadsden, Vestavia Hills, Montgomery, Dothan, Tuscaloosa |
| Arizona | San Luis, Lake Havasu City, Flagstaff, Gilbert, Tempe, Glendale, San Tan Valley |
| Arkansas | Camden, Jonesboro, Russellville, Jacksonville, Bryant, North Little Rock |
| Colorado | Commerce City, Castle Rock, Pueblo, Highlands Ranch, Arvada, Centennial, Grand Junction, Boulder, Westminster |
| Idaho | Ammon, Post Falls, Nampa |
| Indiana | Lawrence, Goshen, Fishers, South Bend, Anderson |
| Kansas | Hutchinson, Goddard, Fort Riley, Overland Park |
| Kentucky | Somerset, Lyndon, Sonora, Fort Campbell, Bowling Green, Glasgow |
| Missouri | Poplar Bluff, Grain Valley, Affton, Arnold, Florissant, Independence |
| Nebraska | Lincoln, Bellevue |
| Nevada | Elko, Sparks, Spring Valley, Sunrise Manor |
| New Mexico | Albuquerque |
| Oklahoma | Muskogee |
| Oregon | Sheridan, Lebanon, Springfield, Roseburg, Corvallis, Vancouver, Salem, Beaverton |
| Rhode Island | Pawtucket |
| South Carolina | Woodruff, Dentsville, Conway, Newport, Spartanburg, Charleston |
| Tennessee | Palmyra, McMinnville, Cookeville, Collierville, Clarksville, Fort Campbell, Smyrna, Nashville |
| Texas | Kyle, Richmond, Huntsville, La Porte, Tom Bean, Harlingen, Aubrey |
| Utah | Logan, South Jordan, West Jordan, St. George, Sandy, Provo |
| Washington | Pasco, Bangor Trident Base, Vancouver, Everett, Lacey |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Opportunity Market Areas (OMA) list. If you are not sure who Fritos's CSM is, reach out to us and we will connect you with them.
Competitive Market Areas (CMAs) Entire List
Competitive Market Areas (OMAs) are geo regions that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong presence.
In this case, our algorithms indicate Doritos, Pringles, Lay's and Fritos have 0 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
In this case, our algorithms indicate Doritos, Pringles, Lay's and Fritos have 0 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
| Region | Markets |
|---|
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Competitive Market Areas (CMA) list. If you are not sure who Fritos's CSM is, reach out to us and we will connect you with them.
Top Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Fritos, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Fritos.
For Fritos, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Fritos.
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For more extensive list of brand insights for Fritos and other brands, please connect with us to see how you can get started with BrandStack.
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Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Fritos, we generated benchmarked insights across competitive brands in the Chips vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Fritos, we generated benchmarked insights across competitive brands in the Chips vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
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For more extensive list of competitive insights for Fritos and other brands, please connect with us to see how you can get started with BrandStack.
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