Integrate Lay's's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Lay's, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
6 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
24 DMAs
18 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
38 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
29 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
19 DMAs
6 States
|
|
Monitor & Maintain
|
All other markets
|
94 DMAs
26 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
1 DMA
|
Brand Insights
Brand Insights reveal Lay's’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Lay's shows strong performance with 8.4% average growth across 51 markets (24.1% avg brand interest), with positive growth in 37 of 51 markets
Top performing markets for Lay's demonstrate exceptional results in Arizona (+22.7% growth, 27.0% brand interest, +5.0% brand interest change), District of Columbia (+19.1% growth, 25.0% brand interest, +4.0% brand interest change), and Idaho (+19.1% growth, 25.0% brand interest, +4.0% brand interest change)
Lay's has 14 markets with high growth (>15%), 16 markets with moderate growth (5-15%), 16 stable markets (0-5%), and 5 declining markets
Notable high-growth markets for Lay's include Arizona (+22.7% growth, 27.0% brand interest), District of Columbia (+19.1% growth, 25.0% brand interest), and Idaho (+19.1% growth, 25.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Chips industry.
For Lay's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Lay's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Pringles demonstrates category dominance with 210.9% average brand interest growth, showing exceptional performance in Alabama (+253.8%, 46.0% brand interest), Alaska (+241.7%, 41.0% brand interest), and Arizona (+207.1%, 43.0% brand interest)
In high-growth markets, Pringles maintains an average brand interest of 45.5% with consistent performance across 51 markets
Pringles shows strong momentum with 210.9% average brand interest growth across key markets: Minnesota (+316.7% growth, +38.0% brand interest), Arkansas (+308.3% growth, +37.0% brand interest), and Mississippi (+308.3% growth, +37.0% brand interest)
Pringles captured additional brand interest in 51 markets, averaging +30.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Lay's in the Chips category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Denver CO | 1,577,435 | 23.0% | +4.6% | -4.2% |
| Indianapolis IN | 1,062,406 | 23.0% | -4.2% | +0.0% |
| Kansas City MO | 897,204 | 22.0% | -8.3% | +10.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 25.0% | -7.4% | +25.0% |
| Tulsa OK | 478,465 | 20.0% | -4.8% | +11.1% |
| Lexington KY | 449,592 | 21.0% | +16.7% | -4.6% |
Emerging Market
Smaller markets showing strong growth potential
24
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Peoria-Bloomington IL | 218,337 | 26.0% | +18.2% | +36.8% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 212,256 | 30.0% | +36.4% | +42.9% |
| Monterey-Salinas CA | 204,934 | 30.0% | +11.1% | +25.0% |
| Wilmington NC | 193,195 | 24.0% | +60.0% | +50.0% |
| Chico-Redding CA | 166,232 | 25.0% | +19.1% | +19.1% |
| Salisbury MD | 163,214 | 24.0% | +41.2% | +14.3% |
| Minot-Bismarck-Dickinson(Williston) ND | 146,247 | 23.0% | +15.0% | +27.8% |
| Panama City FL | 132,616 | 31.0% | +24.0% | +34.8% |
Growth Opportunity
Mid-size markets with positive brand interest trends
38
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 23.0% | +21.1% | +27.8% |
| Louisville KY | 634,542 | 24.0% | +26.3% | +14.3% |
| Albuquerque-Santa Fe NM | 634,260 | 20.0% | +17.7% | +5.3% |
| New Orleans LA | 604,657 | 27.0% | +12.5% | +12.5% |
| Providence RI-New Bedford MA | 584,232 | 28.0% | +16.7% | +33.3% |
| Memphis TN | 567,037 | 24.0% | +20.0% | +9.1% |
| Fresno-Visalia CA | 558,026 | 27.0% | +22.7% | +3.9% |
| Buffalo NY | 556,257 | 27.0% | +3.9% | +17.4% |
High Growth Priority
Large markets showing strong consistent growth
29
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 24.0% | +9.1% | -11.1% |
| Los Angeles CA | 5,137,519 | 27.0% | +8.0% | +3.9% |
| Philadelphia PA | 2,735,885 | 25.0% | +19.1% | +13.6% |
| Houston TX | 2,346,370 | 25.0% | +8.7% | -3.9% |
| Washington DC (Hagerstown MD) | 2,303,268 | 24.0% | +14.3% | +4.4% |
| Boston MA-Manchester NH | 2,284,647 | 27.0% | +17.4% | +17.4% |
| Phoenix AZ | 1,882,206 | 26.0% | +13.0% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 28.0% | +3.7% | +16.7% |
Maintain & Optimize
Stable markets with consistent performance
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,676,555 | 25.0% | +4.2% | +4.2% |
| Minneapolis-St. Paul MN | 1,618,742 | 21.0% | +5.0% | +5.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 26.0% | +0.0% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 25.0% | +4.2% | +0.0% |
| San Diego CA | 974,169 | 26.0% | +0.0% | +0.0% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 23.0% | +0.0% | +4.6% |
| Honolulu HI | 426,184 | 29.0% | -3.3% | +0.0% |
| Spokane WA | 424,081 | 21.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
94
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,189,842 | 26.0% | +4.0% | +8.3% |
| Atlanta GA | 2,358,268 | 29.0% | +7.4% | +11.5% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 30.0% | +7.1% | +7.1% |
| Seattle-Tacoma WA | 1,862,467 | 24.0% | +0.0% | +9.1% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 28.0% | +3.7% | +7.7% |
| Richmond-Petersburg VA | 535,207 | 22.0% | +0.0% | +10.0% |
| Madison WI | 400,136 | 24.0% | +0.0% | +14.3% |
| Flint-Saginaw-Bay City MI | 389,004 | 21.0% | +16.7% | -4.6% |
Turnaround Priority
Markets requiring immediate attention and improvement
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Grand Rapids-Kalamazoo-Battle Creek MI | 687,306 | 19.0% | +5.6% | -13.6% |
Brand Insights
Brand Insights for Lay's in the Chips category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Lay's shows strong performance with 9.1% average growth across 176 markets (24.1% avg brand interest), with positive growth in 126 of 176 markets
Top performing markets for Lay's demonstrate exceptional results in Bangor ME (+86.7% growth, 28.0% brand interest, +13.0% brand interest change), Lafayette LA (+42.9% growth, 30.0% brand interest, +9.0% brand interest change), and Billings, MT (+38.1% growth, 29.0% brand interest, +8.0% brand interest change)
Lay's has 63 markets with high growth (>15%), 45 markets with moderate growth (5-15%), 34 stable markets (0-5%), and 34 declining markets
Notable high-growth markets for Lay's include Abilene-Sweetwater TX (+30.0% growth, 26.0% brand interest), Albuquerque-Santa Fe NM (+17.6% growth, 20.0% brand interest), and Augusta GA (+18.5% growth, 32.0% brand interest)
Lay's maintains strong brand interest positions in key markets: Medford-Klamath Falls OR (30.0% brand interest, -4.0% change), Yuma AZ-El Centro CA (30.0% brand interest, -5.0% change), and Augusta GA (32.0% brand interest, +5.0% change)
Lay's shows positive brand interest momentum in 126 markets, notably in Abilene-Sweetwater TX (+6.0% brand interest), Albuquerque-Santa Fe NM (+3.0% brand interest), Augusta GA (+5.0% brand interest)
Lay's demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+30.0% growth, +6.0% gain, 26.0% current brand interest), Augusta GA (+18.5% growth, +5.0% gain, 32.0% current brand interest), and Baltimore MD (+26.3% growth, +5.0% gain, 24.0% current brand interest)
Lay's successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 26.0% brand interest, +30.0% growth), Augusta GA (maintained 32.0% brand interest, +18.5% growth), and Bangor ME (maintained 28.0% brand interest, +86.7% growth)
In large markets, Lay's shows strong growth with notable brand interest: Indianapolis IN (-4.2% decline, 23.0% brand interest) and Kansas City MO (-8.3% decline, 22.0% brand interest)
Lay's maintains dominant market position with >35% brand interest in key markets: Binghamton NY (35.0% brand interest, +16.7% change) and Lafayette IN (37.0% brand interest, +8.8% change)
Lay's achieves significant brand interest gains in Abilene-Sweetwater TX (+6.0% brand interest growth, now at 26.0%) and Augusta GA (+5.0% brand interest growth, now at 32.0%)
Lay's shows accelerating brand interest growth in Abilene-Sweetwater TX (+30.0% growth, 26.0% brand interest) and Albuquerque-Santa Fe NM (+17.6% growth, 20.0% brand interest)
Lay's demonstrates emerging brand interest strength in Traverse City-Cadillac MI (+50.0% growth, 15.0% brand interest) and Sioux Falls(Mitchell) SD (+11.8% growth, 19.0% brand interest)
Lay's maintains stable brand interest performance in mature markets: Duluth MN-Superior WI (-4.0% decline, 24.0% brand interest) and Florence-Myrtle Beach SC (-4.5% decline, 21.0% brand interest)
Lay's faces growth challenges in historically strong markets: Albany GA (-12.5% decline, 28.0% brand interest) and Bakersfield CA (-13.3% decline, 26.0% brand interest)
Lay's performance in major markets: Indianapolis IN (-4.2% decline, 23.0% brand interest, 1.2M TVHH), Kansas City MO (-8.3% decline, 22.0% brand interest, 1.0M TVHH), and Baltimore MD (+26.3% growth, 24.0% brand interest, 1.1M TVHH)
Competitive Insights
Competitive Insights showcase how Lay's performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Lay's can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Lay's can focus its competitive strategy.
Lay's demonstrates category dominance with 9.1% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+30.0%, 26.0% brand interest), Albuquerque-Santa Fe NM (+17.6%, 20.0% brand interest), and Augusta GA (+18.5%, 32.0% brand interest)
In high-growth markets, Lay's maintains an average brand interest of 25.0% with consistent performance across 63 markets
Pringles shows strong momentum with 8.6% average brand interest growth across key markets: Columbus GA (+487.5% growth, +39.0% brand interest), Montgomery (Selma) AL (+300.0% growth, +39.0% brand interest), and Yuma AZ-El Centro CA (+291.7% growth, +35.0% brand interest)
Pringles captured additional brand interest in 60 markets, averaging +7.7% brand interest growth in key growth markets
Lay's shows strong momentum with 9.1% average brand interest growth across key markets: Bangor ME (+86.7% growth, +13.0% brand interest), Springfield MO (+66.7% growth, +8.0% brand interest), and Wilmington NC (+60.0% growth, +9.0% brand interest)
Lay's captured additional brand interest in 104 markets, averaging +3.9% brand interest growth in key growth markets
Doritos maintains market dominance with an average 51.0% brand interest across key markets: Beaumont-Port Arthur TX (51.0% brand interest, +27.5% growth), Billings, MT (41.0% brand interest, +36.7% growth), and Great Falls MT (100.0% brand interest, +75.4% growth)
Pringles maintains market dominance with an average 48.8% brand interest across key markets: Anchorage AK (40.0% brand interest, +166.7% growth), Birmingham AL (44.0% brand interest, +214.3% growth), and Columbus GA (47.0% brand interest, +487.5% growth)
Lay's maintains market dominance with an average 32.8% brand interest across key markets: Augusta GA (32.0% brand interest, +18.5% growth), Binghamton NY (35.0% brand interest, +16.7% growth), and Panama City FL (31.0% brand interest, +24.0% growth)
Pringles dominates in 89 of 171 key battleground markets against Doritos, notably in Albany-Schenectady-Troy NY (48.0% vs 17.0% brand interest), Amarillo TX (36.0% vs 10.0% brand interest), and Anchorage AK (16.0% vs 40.0% brand interest)
Lay's dominates in 135 of 175 key battleground markets against Doritos, notably in Albany-Schenectady-Troy NY (48.0% vs 25.0% brand interest), Amarillo TX (36.0% vs 22.0% brand interest), and Anchorage AK (16.0% vs 25.0% brand interest)
Fritos dominates in 87 of 168 key battleground markets against Doritos, notably in Albany-Schenectady-Troy NY (48.0% vs 10.0% brand interest), Amarillo TX (36.0% vs 32.0% brand interest), and Anchorage AK (16.0% vs 19.0% brand interest)
Lay's dominates in 119 of 164 key battleground markets against Pringles, notably in Abilene-Sweetwater TX (16.0% vs 26.0% brand interest), Albany GA (0.0% vs 28.0% brand interest), and Albany-Schenectady-Troy NY (17.0% vs 25.0% brand interest)
Pringles dominates in 75 of 144 key battleground markets against Fritos, notably in Abilene-Sweetwater TX (16.0% vs 22.0% brand interest), Albany-Schenectady-Troy NY (17.0% vs 10.0% brand interest), and Amarillo TX (10.0% vs 32.0% brand interest)
Lay's dominates in 114 of 156 key battleground markets against Fritos, notably in Amarillo TX (22.0% vs 32.0% brand interest), Bakersfield CA (26.0% vs 15.0% brand interest), and Beaumont-Port Arthur TX (13.0% vs 26.0% brand interest)
Doritos successfully defends market leadership positions while maintaining brand interest growth in Beaumont-Port Arthur TX (maintained 51.0% brand interest, +27.5% growth), Billings, MT (maintained 41.0% brand interest, +36.7% growth), and Great Falls MT (maintained 100.0% brand interest, +75.4% growth)