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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Pringles, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
22 DMAs
13 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
42 DMAs
7 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
25 DMAs
6 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
110 DMAs
24 States
|
Brand Insights
Brand Insights reveal Pringles’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Pringles shows challenging performance with -3.8% average growth across 51 markets (14.0% avg brand interest), with positive growth in 13 of 51 markets
Top performing markets for Pringles demonstrate exceptional results in North Dakota (+25.0% growth, 20.0% brand interest, +4.0% change)
Pringles has 4 markets with high growth (>15%), 9 markets with moderate growth (5-15%), 14 stable markets (0-5%), and 24 declining markets
Notable high-growth markets for Pringles include Montana (+15.4% growth, 15.0% brand interest), Nebraska (+18.2% growth, 13.0% brand interest), and North Dakota (+25.0% growth, 20.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Chips industry.
For Pringles, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Pringles, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Fritos demonstrates category leadership at state level with 4.2% average brand interest growth, showing exceptional performance in Alabama (+21.4%, 17.0% brand interest), Kansas (+29.4%, 22.0% brand interest), and Louisiana (+28.6%, 18.0% brand interest)
In high-growth state markets, Fritos maintains an average brand interest of 17.8% with consistent performance across 9 markets
In direct competition, Fritos outperforms Lay's with 7.3 percentage point brand interest advantage across 51 shared markets: Alaska (gap: 1.0% brand interest, 3.8% growth), Connecticut (gap: 15.0% brand interest, 15.7% growth), and District of Columbia (gap: 13.0% brand interest, 35.2% growth)
In select markets, Doritos outperforms Pringles despite weaker overall growth (+0.6% vs -3.8% overall): Alaska (Doritos leads: 53.0% share, +15.2% growth vs Pringles: 12.0%, -14.3%) and California (Doritos leads: 46.0% share, +2.2% growth vs Pringles: 12.0%, -7.7%)
Investment Recommendations
Strategic recommendations for Pringles in the Chips category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
22
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 14.0% | -6.7% | +7.7% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 15.0% | -6.3% | +7.1% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 15.0% | +0.0% | +7.1% |
| San Diego CA | 940,959 | 14.0% | +7.7% | +0.0% |
| Columbus OH | 865,632 | 14.0% | -12.5% | +7.7% |
| Albuquerque-Santa Fe NM | 612,638 | 11.0% | +0.0% | +22.2% |
| New Orleans LA | 584,044 | 14.0% | -6.7% | +16.7% |
| Memphis TN | 547,706 | 13.0% | +8.3% | -7.1% |
High Growth Priority
Large markets showing strong consistent growth
42
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 14.0% | +16.7% | +0.0% |
| Phoenix AZ | 1,818,040 | 14.0% | +16.7% | +7.7% |
| Charlotte NC | 1,124,890 | 16.0% | +6.7% | +23.1% |
| Portland OR | 1,086,232 | 15.0% | +7.1% | +7.1% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 19.0% | +26.7% | +11.8% |
| Providence RI-New Bedford MA | 564,315 | 16.0% | +14.3% | +6.7% |
| Ft. Myers-Naples FL | 525,402 | 13.0% | +44.4% | -13.3% |
| Spokane WA | 409,624 | 16.0% | +6.7% | +6.7% |
Maintain & Optimize
Stable markets with consistent performance
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 15.0% | +0.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 13.0% | +0.0% | +0.0% |
| Buffalo NY | 537,294 | 15.0% | +0.0% | +0.0% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 11.0% | +0.0% | +0.0% |
| Beaumont-Port Arthur TX | 143,616 | 1.0% | +0.0% | +0.0% |
| Bend OR | 77,622 | 0.0% | +0.0% | +0.0% |
| Grand Junction-Montrose CO | 66,615 | 0.0% | +0.0% | +0.0% |
| Lima OH | 58,548 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
110
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 16.0% | -5.9% | +0.0% |
| Philadelphia PA | 2,642,616 | 15.0% | -6.3% | -6.3% |
| Atlanta GA | 2,277,873 | 13.0% | -7.1% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 15.0% | -6.3% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 17.0% | -5.6% | -5.6% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 15.0% | -6.3% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 15.0% | -6.3% | +0.0% |
| Detroit MI | 1,646,663 | 13.0% | -7.1% | +0.0% |
Brand Insights
Brand Insights for Pringles in the Chips category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Pringles shows stable performance with 4.7% average growth across 198 markets (10.5% avg brand interest), with positive growth in 48 of 198 markets
Top performing markets for Pringles demonstrate exceptional results in Harrisonburg VA (+833.3% growth, 28.0% brand interest, +25.0% change), Lafayette IN (+620.0% growth, 36.0% brand interest, +31.0% change), and Medford-Klamath Falls OR (+85.7% growth, 26.0% brand interest, +12.0% change)
Pringles has 32 markets with high growth (>15%), 16 markets with moderate growth (5-15%), 52 stable markets (0-5%), and 98 declining markets
Notable high-growth markets for Pringles include Augusta GA (+36.4% growth, 15.0% brand interest), Bangor ME (+21.7% growth, 28.0% brand interest), and Biloxi-Gulfport MS (+28.6% growth, 18.0% brand interest)
Pringles demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bangor ME (+21.7% growth, +5.0% gain, 28.0% current brand interest), Harrisonburg VA (+833.3% growth, +25.0% gain, 28.0% current brand interest), and La Crosse-Eau Claire WI (+23.5% growth, +4.0% gain, 21.0% current brand interest)
Pringles successfully defends strong market positions while maintaining brand interest growth in Bangor ME (maintained 28.0% brand interest, +21.7% growth), Harrisonburg VA (maintained 28.0% brand interest, +833.3% growth), and La Crosse-Eau Claire WI (maintained 21.0% brand interest, +23.5% growth)
Pringles maintains dominant market position with >35% brand interest in key markets: Lafayette IN (36.0% brand interest, +620.0% growth)
Pringles achieves significant brand interest gains in Augusta GA (+4.0% brand interest growth, now at 15.0%), Bangor ME (+5.0% brand interest growth, now at 28.0%), and Biloxi-Gulfport MS (+4.0% brand interest growth, now at 18.0%)
Pringles shows accelerating brand interest growth in Augusta GA (+36.4% growth, 15.0% brand interest) and Bangor ME (+21.7% growth, 28.0% brand interest)
Pringles demonstrates emerging brand interest strength in Augusta GA (+36.4% growth, 15.0% brand interest) and Biloxi-Gulfport MS (+28.6% growth, 18.0% brand interest)
Pringles performance in major markets: Atlanta GA (-7.1% growth, 13.0% brand interest, 2.7M TVHH), Baltimore MD (-11.8% growth, 15.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-5.6% growth, 17.0% brand interest, 2.6M TVHH)
Pringles shows positive brand interest growth in markets representing 18.1% of total TVHH coverage
Pringles maintains strong brand interest positions (>30% share) in key markets: Bangor ME (28.0% brand interest, +5.0% change), Harrisonburg VA (28.0% brand interest, +25.0% change), and La Crosse-Eau Claire WI (21.0% brand interest, +4.0% change)
Pringles achieves significant brand interest gains in Augusta GA (+4.0% brand interest), Bangor ME (+5.0% brand interest), and Biloxi-Gulfport MS (+4.0% brand interest)
Pringles shows challenging performance with -0.2% average growth across 209 markets (10.8% avg brand interest), with positive growth in 59 of 209 markets
Top performing markets for Pringles demonstrate exceptional results in Billings, MT (+100.0% growth, 23.0% brand interest, +23.0% change), Medford-Klamath Falls OR (+100.0% growth, 26.0% brand interest, +26.0% change), and Bangor ME (+64.7% growth, 28.0% brand interest, +11.0% change)
Competitive Insights
Competitive Insights showcase how Pringles performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Pringles can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Pringles can focus its competitive strategy.
Fritos demonstrates category leadership at dma level with 16.7% average brand interest growth, showing exceptional performance in Albany GA (+650.0%, 15.0% brand interest), Albany-Schenectady-Troy NY (+18.2%, 13.0% brand interest), and Bangor ME (+550.0%, 13.0% brand interest)
In high-growth dma markets, Fritos maintains an average brand interest of 19.3% with consistent performance across 50 markets
Lay's shows strong momentum with 7.7% average brand interest growth across key dma markets: Hattiesburg-Laurel MS (+575.0% growth, +23.0% brand interest), Elmira NY (+525.0% growth, +21.0% brand interest), and Grand Junction-Montrose CO (+483.3% growth, +29.0% brand interest)
Lay's captured additional brand interest in 67 dma markets, averaging +5.9% brand interest growth in key growth dma
Fritos shows strong momentum with 16.7% average brand interest growth across key dma markets: Wheeling WV-Steubenville OH (+733.3% growth, +22.0% brand interest), La Crosse-Eau Claire WI (+700.0% growth, +14.0% brand interest), and Montgomery (Selma) AL (+700.0% growth, +14.0% brand interest)
Fritos captured additional brand interest in 82 dma markets, averaging +5.3% brand interest growth in key growth dma
In direct competition, Fritos outperforms Lay's with 9.8 percentage point brand interest advantage across 204 shared markets: Albuquerque-Santa Fe NM (gap: 13.0% brand interest, 15.4% growth), Alexandria LA (gap: 3.0% brand interest, 100.0% growth), and Amarillo TX (gap: 8.0% brand interest, 2.4% growth)
In select markets, Doritos outperforms Lay's despite weaker overall growth (+4.9% vs +7.7% overall): Albany GA (Doritos leads: 63.0% share, +23.5% growth vs Lay's: 22.0%, -15.4%) and Albany-Schenectady-Troy NY (Doritos leads: 52.0% share, +6.1% growth vs Lay's: 21.0%, -8.7%)
In select markets, Pringles outperforms Lay's despite weaker overall growth (+4.7% vs +7.7% overall): Augusta GA (Pringles: +36.4% growth vs Lay's: -22.7% growth), Biloxi-Gulfport MS (Pringles leads: 18.0% share, +28.6% growth vs Lay's: 15.0%, -28.6%), and Champaign & Springfield-Decatur IL (Pringles: +23.1% growth vs Lay's: -13.6% growth)
In select markets, Doritos outperforms Fritos despite weaker overall growth (+4.9% vs +16.7% overall): Alexandria LA (Doritos leads: 97.0% share, +9.0% growth vs Fritos: 0.0%, -100.0%) and Anchorage AK (Doritos leads: 65.0% share, +41.3% growth vs Fritos: 18.0%, -30.8%)
In select markets, Pringles outperforms Fritos despite weaker overall growth (+4.7% vs +16.7% overall): Augusta GA (Pringles leads: 15.0% share, +36.4% growth vs Fritos: 14.0%, -17.6%) and Champaign & Springfield-Decatur IL (Pringles leads: 16.0% share, +23.1% growth vs Fritos: 14.0%, -12.5%)
In select markets, Lay's outperforms Fritos despite weaker overall growth (+7.7% vs +16.7% overall): Albuquerque-Santa Fe NM (Lay's: +10.0% growth vs Fritos: -5.4% growth)
Doritos successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 63.0% brand interest, +23.5% growth), Anchorage AK (maintained 65.0% brand interest, +41.3% growth), and Beaumont-Port Arthur TX (maintained 52.0% brand interest, +15.6% growth)
Pringles successfully defends market leadership positions while maintaining brand interest growth in Bangor ME (maintained 28.0% brand interest, +21.7% growth), Harrisonburg VA (maintained 28.0% brand interest, +833.3% growth), and La Crosse-Eau Claire WI (maintained 21.0% brand interest, +23.5% growth)
Lay's successfully defends market leadership positions while maintaining brand interest growth in Bakersfield CA (maintained 27.0% brand interest, +28.6% growth), Baton Rouge LA (maintained 27.0% brand interest, +22.7% growth), and Birmingham AL (maintained 25.0% brand interest, +31.6% growth)
Fritos successfully defends market leadership positions while maintaining brand interest growth in Bend OR (maintained 52.0% brand interest, +100.0% growth), Dallas-Ft. Worth TX (maintained 23.0% brand interest, +15.0% growth), and Dothan AL (maintained 39.0% brand interest, +69.6% growth)